What are the major trends in site design in 2020?
The Internet cannot be imagined without graphics: pictures and logos, website cover designs. Video and buttons, animations and micro-actions are all necessary design elements. The design of corporate sites and the design of online stores is becoming a priority, which is why it should be as convenient and modern as possible.
Key Trends in Graphic Design This Year
Designing sites of various types and web applications should not only be beautiful, but also ensure productivity, resources should be safe and intuitive to users.
The main trends implemented by web design studios in the wide production of sites in 2020 were:
- cinemagraphs;
- chat bots;
- negative space;
- exquisite typography.
Previously, dynamic GIFs were in fashion, but this year static cinemagraphs come to the fore, on which only part of the image moves. For example, if the picture shows the interior of an expensive restaurant, then only a motorcycle in a window in the background can be moving.
Earlier, only people consulted on the Internet, but today these functions are successfully performed by chat bots that can receive both voice and text messages. They are the modern shopping guides and sales managers.
Negative space is increasingly being used, in which there are no familiar buttons, icons, or other images; it is this technique that allows users to concentrate on the main thing.
In 2020, bold typography comes to the fore as the use of unusual colors and fonts.
Logo design as a locomotive in the design of visual space
Logo design is changeable and whimsical, some trends are a thing of the past, while leading positions are occupied by new directions. Only the very best designers with well-developed creative abilities can create truly creative and multifaceted logos. But in the current year 2020, you can notice some fashion for creating logos, let's look at the main trends of this year.
1. Minimalism and conciseness are in fashion. The logo should not have unnecessary details, but at the same time it is necessary for it to accurately and clearly convey the main visual message. Simplification of details, use of a minimum of colors - these are fashion trends, this is what will allow the logo to be fashionable and modern.
2. Gradient and text logos are simple but dynamic techniques that are successfully used by such world-famous companies as Asus, Sony, Coca-Cola. The flat and elementary design with multi-colored inscriptions looks very modern and dynamic.
3. Complex geometry and the use of photographs in logo design. Quite often, logos use complex elements of photographs that add uniqueness and individuality, which the most famous designers use with success. Complex geometric shapes give logos an intellectual burden, they are not easy to read and not accessible to laypersons, which is why geometric logos are most often used by well-known companies.
4. Letter and handwritten logos. Merging and interwoven letters form a complex semantic field, most often hand-written logos are ordered by fashion houses, jewelry boutiques and restaurants. Sharp fonts are able to convey visualization as clearly as possible, and styling for a child's drawing, grunge or vintage allows you to create logos that look like hand-drawn, which is quite expensive.
5. Monochrome logos. It is no coincidence that the Chanel fashion house chose a black and white logo. In contrast to color photography, black-and-white photography allows you to more clearly convey textures, highlight the geometry of objects with partial shadows. These advantages are used by designers when creating black and white logos.
In 2020, the main trends in website design were determined that made websites more attractive and more productive, the introduction of the latest design innovations made it possible to make Internet resources closer to people. Further development of the sphere of design by Ukrainian web studios will help many users to choose the most attractive company pages in a series of Internet resources and receive up-to-date and latest information on the latest news, products and services.
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