Blog as a tool for promoting an online store: Pros and cons of this method

Creating online stores is a trend of recent years, and this is not surprising. Trading on the World Wide Web is much more profitable than creating offline points of sale and their content. But still, in the field of online commerce, everything is not as simple as many entrepreneurs would like.
Ever-increasing competition, new marketing strategies, and constant changes in search engine algorithms are what entrepreneurs who launch their businesses on the Internet will have to face.
Changes that companies make to their search engines often completely change the effectiveness of promotion, which is why entrepreneurs need to constantly monitor trends and create new promotion strategies.
Creating a blog has become one of the main trends of 2021. With the help of blog articles and the ability to touch the pain of customers as much as possible, many companies are trying to get to the top of search results, but is it possible? Can a website be promoted effectively with a blog and what is needed to achieve the desired results? This is what we will talk about next, let's start

Creating a blog for an online store: Its effectiveness in terms of promotion and attracting customers

Every entrepreneur knows that optimized content allows a site to be published more often in search results. In addition, thanks to the increase in traffic, the site rises higher in the search results and becomes more visible to consumers.
Using keywords in articles is easy if you have an information site, but what about online stores?
In order to also use search engine optimization and attract customers with the help of expert and unique content, many online store owners have started creating blogs.
A blog is a place where a user can not only share their problem – but also get a qualified response from a specialist through a written article. With the help of such articles, users get the information that they were interested in – while the company's website gets its visits. Despite the simplicity of this scheme, in reality, the entrepreneur needs to take into account many factors. The factors that affect the effectiveness of the promotion of an online store using a blog include:

1. Resource quality

Creating an online store with their own hands, entrepreneurs mistakenly think that it is simple. As a result, such sites rarely succeed without the help of a specialist and correction of all errors, and given the current competition, such a site will remain on the margins of search results.
In a situation where an entrepreneur has no long-term experience in creating and launching Internet resources, ordering the creation of an online store from specialists will be the best solution.
By ordering the creation of an online store from specialists, the entrepreneur will be able to avoid:

• Long-term edits
• Errors
• Extra characters in the code
• No docking of the design and structure
• Non-working widgets

And much more.

Thus, by ordering the creation of an online store, an entrepreneur can save a huge amount of time and launch his website even earlier than planned.

2. Expertise of articles published in the blog

According to the latest data provided by Google, in the next few years we will focus on the quality and expertise of content, which will replace the good old content optimization for users ' search queries.
The company's new algorithms will focus not just on finding similar words, but on analyzing the meaning of sentences, in order to provide users with the most relevant information regarding their search query.
Given this data, an entrepreneur who plans to promote a custom-made online store should take care of the uniqueness and expertise of the content in advance. To do this, he can contact specialists.
An entrepreneur can also create content for an online store's blog. In order for the published articles to bear fruit after a while, the site owner will need not only to use the pain of customers and provide them with useful information,but also to unify it. Otherwise, sites found to be plagiarizing are likely to lose their positions in the search results.
In order to avoid such a situation, the entrepreneur should monitor the indicators of the uniqueness of the article or contact specialists in the field of content creation.

3. Optimized texts

Despite the fact that search engines claim to avoid optimizing for users ' search queries - most likely, search engine optimization will still bear fruit, only fade into the background.
In order to add to your site the chances of being in the top of the search results – the entrepreneur should think about optimizing the published texts. To do this, the available materials will need to be as natural as possible to introduce keywords aimed at relevance in relation to users ' search queries.
Thus, the entrepreneur can significantly increase the site traffic, but it is worth considering that time must pass for the first results of optimization.

These factors can dramatically affect the success of the promotion of a custom-made online store, but they are not decisive. To create truly effective content promotion, an entrepreneur will need to analyze their potential customers, find their needs, and integrate answers to customer questions into their content.

What results can the creation of a blog for an online store bring?

Any changes on the site, as well as the use of marketing channels-in the end, should bring results. But what can an online store site get after launching a blog?

Additional traffic

Users who are looking for information or answers to questions that interest them can visit your blog. After finding the answers to the questions, the user will be interested in your company, and if you also produce or sell something that can help the client cope with his problems – most likely he will confirm the purchase. If your company provides services-blog articles can push and motivate the user to contact you, because the need to look for a company that is ready to tackle the problem will no longer be there.
In addition, constantly updating content and optimizing it can allow your blog to constantly attract new users. By touching on topics and questions that may be of interest to your target audience, you can attract even more users to your site.
In order to find out what your potential customers are interested in, you just need to analyze the target audience of your online store or contact specialists with this.

Brand positioning

If the online store you created sells tools or building materials, and blog articles can tell the user about the features of certain structures, as well as how to use them – your brand will be positioned not just as a sales company. Your company will be able to take the position of an expert, thanks to which the level of customer loyalty to your organization will begin to grow – as well as the desire of customers to cooperate with your organization.
Thus, trusting your company – customers will be much faster to agree and confirm the purchase, and the creation of personal recommendations can increase the turnover of your business. For a competent recommendation, you will need to contact analysts who will be able to analyze data about your customers and, based on the results, tell you which product categories are of interest to certain users.

Regular customers

If the information in your blog is useful and interesting to users, they will add your blog to their bookmarks. Thanks to constant visits to your blog and reactions to articles, your online store will start to rise in search results, and become even more popular among users. Moreover, a permanent audience will allow you to create unique personalized offers based on the user's data and interests. Thus, you can increase the number of sales of your online store and gradually expand the audience of regular customers.
Also, regular customers can become a channel for offline promotion, as they will definitely recommend your online store to their friends. To encourage them to do this, you can launch a number of promotions, in which for inviting a friend and placing an order on the online store's website, the user will be able to receive a gift from the company or a pleasant discount on the next purchase.

Thanks to the trust of users and their interest in the materials that you publish-traffic, the number of conversions and, of course, the turnover of the goods of the online store will grow, which will definitely affect your profit. This way you can help your customers find answers to their questions and sell them your products. But do not forget about the nuances. In order for the blog you have launched to really bring the desired results, it is important that you take a responsible attitude to the published content.
How relevant, unique and expert the content you publish will be can affect the success of the promotion of the online store site with the help of a blog and the turnover of your company.

How to avoid problems in promoting an online store using a blog

If the site of your online store is full of errors, and its pages are not optimized-the blog is unlikely to be able to bring you the desired results. If you are just planning to launch your online store – the best solution for you and further effective promotion will be to contact specialists in the field of Internet resource development.

Web studio Glyanec has been creating online stores to order for more than 12 years. In addition to online stores, we can also create a landing page, a corporate website, a business card website – of any complexity. If you want to order the creation of a high-quality online store from the best in this field-you are definitely welcome to contact us!
In order to order the creation of a turnkey online store, you only need to place an application on our website or contact the manager of the Glyanec web studio using the phone number published on the company's website.
If you want to personally see the professionalism of our developers and designers-visit our portfolio.
Ask all the questions that you are interested in, our manager, using an online chat-located on all pages of the website of the web studio Glyanec.
Start your business with the best website by ordering its creation from the leader of Ukraine in the field of creating Internet resources – web studio Glyanec.