The creation of websites, their development and promotion, is the main criterion for starting a business in the Internet space. In order to start your own business, you need to create a website, preferably turnkey, and then do its content and further promotion, but there is one thing, but, the admin panel.
Choosing a CMS often becomes a real problem for entrepreneurs, because they, with rare exceptions, have had experience with all CMS and do not always understand how their choice can affect the success of website promotion. Despite this, a lot actually depends on this choice. The fact is that the CMS can influence all aspects of the creation and promotion of the site, from the layout of content on its pages and their direct configuration, and ending with further indexing, " clarity” for the search algorithms of the system, and finally, the convenience of customers while using the Internet resource. But which CMS is better to choose? And is it true that this choice can contribute to a successful promotion? The answers to these questions can be found in this article let's get started!
How the choice of CMS can affect the success of the promotion of the website of the online store
Creating a website is always quite a long and time-consuming process, especially if this is your first experience. If you decide to create a website as entertainment and practice your own skills — you can easily use any CMS. But if you are planning a serious business, then the question of choosing a CMS should be taken no less seriously
In fact, Google has no "favorites". According to the company itself, its search algorithms react to all CMS in the same way, which, as always, turned out to be not quite true. The fact is that each CMS has its own features and capabilities, they somehow affect the success of the promotion, so we decided to create this article so that you can learn more about the CMS, and make the right choice. If you have never worked with anything like this, but at the same time you want to create a website for your company from scratch — we recommend that you contact specialists.
The team of the website creation studio Gloss will help you create a turnkey website, without taking up your time. Our specialists will be happy to create an online resource for you that will fully meet all your requirements and wishes. At the same time, it will meet all the current trends in the field of web design and attract customers with the help of design. But what if you yourself want to make a choice in favor of a particular CMS? What should I do in this situation and which CMS is best suited for the first site? We will talk about this in the next section.
How to choose a CMS for an online store site
In fact, choosing a CMS is a rather lengthy process, during which you will have to weigh all the pros and cons in favor of one of the “engines”. Do not forget that if your choice falls on a particular engine, then the site can run on its updated versions, but at the same time replacing the site engine “on the go” will be alas impossible. Therefore, we recommend that you take the choice of CMS as carefully as possible and consider them from the point of view of convenience specifically for your project. In order to avoid problems choosing a CMS before creating a website, we will offer you some tips to help you choose the admin panel. The list of points to pay attention to is as follows:
1. Visual editor and its features
It would seem that every CMS, given the popularity of online commerce and the growing demand for Internet marketing, should have a full — fledged editor for entries, but this is by no means the case. Each CMS has its own editor, whose functions and capabilities depend solely on their creators.
When choosing a CMS, first of all pay attention to the capabilities of the editor. Depending on what tasks you are pursuing with this site, and how often you plan to change or add articles, it will depend on how important the versatility of the CMS you choose is. Of course, with the help of plugins, you can make the editor of the selected CMS more functional, but not all editors work correctly, and some even create more problems than they solve.
When choosing a CMS for an online store site, take into account the fact that you will have to create a lot of records for product cards, which will be a real problem in the conditions of a meager record editor. Therefore, when planning to create a website from scratch, spend enough time choosing a CMS. In the future, this can not only save your personal time, but also help to promote the created site more effectively.
2. SEO-Friendly
This point is the second most important, since it depends on it whether the promotion of your site is easy or you are waiting for a real test. The fact is that each engine has its own conditional level of SEO-Friendly, which has a direct impact on the promotion of site pages. In order for the creation of a website and its promotion to ultimately succeed — you need to analyze the SEO-Friendly indicators of your chosen CMS and decide whether these indicators will be enough for you.
In order to understand whether it is worth it, you just need to test the CMS by answering a number of questions, the list of which is as follows:
- The canonicity of the URL
This option helps you avoid duplicate pages. Duplicate pages have an extremely negative impact on the speed and success of promotion, so if you want to create a website from scratch, it is better to pay attention to CMS, in which canonicity is pre-installed. These engines include WordPress and Drupal 8. In the case of 1-With Bitrix, you will have to manually deliver the head tag, which is inconvenient and impractical.
- Ability to manage page metadata
Just to create a website is not enough, it still needs to be promoted. In order to maximize the effectiveness of promotion through optimization and contextual advertising, you first need to attract search algorithms to the pages of the site and the content that you publish. To do this, you need to create unique titles and descriptions, using keywords obtained by researching the target audience.
Before a mountain of traffic falls on your site, the pages of the site you created will have to meet with search algorithms that determine how successfully your site will be ranked. In order to achieve the best possible result, we recommend that you use optimized titles and descriptions, because they will attract search algorithms and your potential customers in the first place.
If you can't edit the meta data in your chosen CMS, try to find a suitable plugin. If there are no such plugins, we recommend that you reconsider your choice in favor of a CMS with a pre-installed meta data editor. In this way, you can not only increase the effectiveness of website promotion, but also attract an additional audience, which will certainly affect the turnover and the number of services that you will be able to sell.
3. Analytics services and their integration with CMS
This is a very important parameter that can not only speed up your progress, but also warn you about a mistake that you have made. Using metrics will allow you to track the performance of your site, its traffic and the number of conversions, as well as analyze the success of advertising campaigns created by you. Thanks to metrics, you can understand which solutions have benefited your resource, and which, on the contrary, slow down the promotion of the site you created.
In addition, with the help of metrics, you can develop promotion tactics, analyzing the increase and decrease in traffic after certain impacts on the resource. This will make it possible to make fewer mistakes and promote the resource more successfully, which is undoubtedly very important for a successful business.
In addition to these indicators, there are dozens of others, but compliance with the above points can already serve as arguments in choosing a particular CMS. If the goal of creating a website is to maximize sales of goods and attract an audience to purchase your company's services, then compliance with the above points is strictly mandatory, because otherwise, you will not be able to achieve positive results.
4. Customization and uniqueness of the site
It is no secret that the design and design of the site is of great importance and influence on the indicators of its promotion. If your site is designed according to the canons of a decade ago, then no matter how you optimize it for search algorithms, you will hardly be able to wait for interest on behalf of the audience. On the other hand, if the resource is still at the optimization stage, but its design is made in accordance with the current trends of web design, it is definitely worth waiting for interest from users and potential customers
In order for your site to be of greater interest to the target audience, it is necessary to analyze the trends of web design this year, and choose the most appropriate direction for creating a resource design. If you have experience in web design, you can make your own design for the resource. But if you have done this only a few times, we strongly recommend that you contact professionals.
The fact is that search algorithms are not only able to analyze text content and its expertise, but also can evaluate the design of the resource, based on which the ranking of the site you created will be built. If your site is unattractive in the opinion of users or algorithms, then you should not wait for traffic growth. Therefore, when planning to create a website from scratch, analyze the trends in advance and even if you do not plan to develop the design yourself — contact the specialists with your own ideas. This way you will not only be able to invest a part of yourself in a corporate resource or an online store site, but also make it unique in terms of algorithms.
5. Regulation of access to the site and its editing
This point is especially important if you plan to work on the site not alone. In order for performers or your employees not to cause irreparable damage to your resource, it is important that the ability to assign roles and regulate permissions is present in the CMS. With this feature, you can grant the appropriate rights to each participant of the project, while not fearing for the safety of the necessary data. This feature allows you to correctly divide tasks between subordinates and performers, because this way you eliminate the possibility of errors and the task execution “in the wrong tab".
Different engines are able to regulate the rights of users registered on the site in different ways. But despite this, this feature is available on all modern professional CMS. With self-written site engines, things are different.
Using a self-written engine to create a website can promise you big problems both of a technical nature and with data leaks. Unlike the most popular CMS - self-written ones come with different levels of security and functionality. By choosing such a CMS, you can face a huge number of problems, starting with the incorrect display of certain information, and ending with the lack of a number of functions specified in the description of the engine. Also, do not forget that such self-written CMS rarely receive constant security and interface updates, which means that having achieved success in a few years, your site will not be able to offer users anything new. At the same time, sites on the official CMS can use all the innovations, thanks to constant updates to the functionality and security system.
Creating a website with your own hands: Which CMS to choose for effective promotion of the resource
Creating a website is a process in which you often have to make difficult choices, and not always your knowledge or skills will be enough to achieve the desired result. When choosing a CMS, it is important to consider your personal requirements for the engine, and what features you will need to create your own website. If you are not sure about your choice or find it difficult to choose a CMS, and creating a website for you is something new-contact our specialists.
Web studio Gloss has been creating websites for companies all over Ukraine for more than 12 years. Every day we consult our customers, negotiate and create turnkey websites in accordance with all the wishes of our clients. If you plan to create a website, but are not sure of your own abilities-contact us, and our specialists will create for you the resource of your dreams.
In order to order the development of a website from the website creation studio, you just need to go to the menu of our resource, select the appropriate tab, fill out an application and send it to us. As soon as your application is processed, our manager will contact you to clarify all the details of the project, your wishes and requirements for the site that we will create for you. After the approval of the work plan, the specialists of the Gloss web studio will start developing it and provide you with a ready-made layout as soon as possible. If you are satisfied with the result, our team will bring it to the ideal and launch a website for your business. We also provide full support for the resource after its launch, so if you have any difficulties or questions about certain functions of the resource, our managers will be happy to help you.
Just one step to your perfect website
