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Create an online store from scratch: Why it is better to order, rather than do it yourself
Opening an online store in the current environment will be the most profitable solution, especially given the restrictions that operate around the world. The epidemiological situation on the planet forces even the most obvious opponents of online commerce to make online stores, because this is the only option in which your business can continue to make a stable profit. In order to make an online store with your own hands, you need to possess a remarkable number of skills and solid experience that will allow you to make an online store not only working, but also popular. But is it worth spending time on development? Why is it better to order an online store than to make it yourself? You will learn the answer to these questions in this article. We will also tell you about the subtleties of the process of creating an online store, its features and aspects that are worth paying attention to, let's start!
Order an online store or make a website yourself, answer the question
The process of creating an online store and its duration depends entirely on your knowledge, skills and experience. You can make an online store in a few days, or even in half a year, and your knowledge, skills and experience will be the decisive factor in this matter. In this section, we will look at all the processes of creating an online store. You will need to go through each of them if you want to make an online store yourself. If you are more inclined to order an online store from specialists-visit the services tab on our website. Website creation studio Gloss has been making online stores and developing corporate websites for more than 12 years, and during this time, more than 1000 resources have accumulated in our portfolio. We cooperate with the leading companies of Ukraine and you can become our client.
If your business needs a new website, or you want to order an online store knowing that you will receive a resource of the highest quality-leave a request for creating an online store website, and as soon as we process it, our representative will contact you. After processing the card, the representative will contact you to clarify all the nuances, deadlines and your wishes regarding the project. So, you do not have to make an online store yourself, because it will be created for you by professionals in their field. You only need to wait for the expiration of the agreed terms, at the end of which you will receive the online store of your dreams, created taking into account all current trends and your personal wishes.
To learn more about the services of the Gloss web studio, to order an online store website or the development of a contextual advertising company, you can turn to the Gloss website menu and select the appropriate tab. If you have any questions about the process of creating an online store, or you are interested in other questions — you can always contact our manager via an online chat located on all pages of the Gloss website.
Whatever you choose, it is definitely worth getting acquainted with the process of creating an online store. So, if you want to make it yourself — you will know what awaits you. On the other hand, if you initially planned to order an online store from professionals — you will learn how the resource development process goes and what operations will be carried out by the specialists to whom you have entrusted your site.
How to make an online store successful: A short step-by-step guide
If you have given up on the idea of ordering an online store, then this tab is definitely created for you. In it, we will tell you step by step about what the process of creating an online store consists of, what obstacles and problems you may encounter on the way, and also share a few secrets of effective promotion. Despite the fact that this is an instruction, we can not fully describe the process of creating an online store, since reading such material will take hours. We have prepared a brief summary of facts that can help you make an online store not only a working resource, but also popular and attractive to your target audience. Using each item in this article, you can significantly increase the performance of your resource, and if you have not yet created it-using the tips from the list, you can increase the potential of the online store, which is important for successful and fast promotion. If you decide to make an online store with your own hands, while you want to create a successful resource, you should definitely think about:
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Choosing a niche
Demand regulates supply, but sometimes supply generates demand. In order to make a profitable online store, you should seriously approach the issue of choosing a niche. Not only the indicators, but also your profit will depend on how popular the products of your online store will be. Do not forget that your site will not become popular immediately, and providing an offer that resonates with the demand of users can change the situation.
In order to make a successful online store, analyze the niche in which you plan to trade. Find out the level of competition, promotion methods, and the most popular products of your competitors. If your competitors ' products are similar to the positions that you plan to sell — try to negotiate a better price with the supplier, or increase the advertising budget of the site you have created. Remember, it is the demand from consumers that determines how profitable and successful your online store will be, and in many ways the quality of the site can affect this indicator. If you take a responsible approach to creating an online store, while analyzing the niche and choosing the products that will be most profitable to trade — profit and turnover growth will not take long to wait.
It is worth mentioning that if you find an extremely high level of competition when researching a niche — you should not start trading in this niche hoping for quick earnings. You can try to lure your competitors ' customers to the online store you created, but it will take a fair amount of time, effort and money. If you want a quick start and turnover of goods in the first month or two after the launch, then you should look at more free niches, where competition will give you the opportunity to calmly develop the created online store without racing against time.
When analyzing a niche, you should also analyze the target audience and its segments along the way. This approach before creating an online store will allow you to initially configure all its pages and optimization for the segment you are interested in, after which the resource will become much more interesting for search engine algorithms. By focusing on a specific segment, you will be able to direct all your efforts to the development of the resource and advertising that can interest specific customers, which will allow you to more effectively promote the website of the online store and increase the turnover, which is important, especially at the very start of your resource.
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Choosing a CMS for creating an online store
If you plan to order an online store, then representatives of web studios will advise you on all the features of the process, but if you plan to make an online store yourself, you will have to make a difficult choice and search for information about each CMS. In order to better understand which CMS to choose, let's first determine what it is.
CMS is your site's engine that allows you to create pages, track metrics, publish content, display products, and conduct monetary transactions on your site. Each CMS has its own features, advantages and disadvantages. In this section, we will not list the strengths and weaknesses of each CMS, we will talk about the most effective in our opinion and explain why planning to make an online store with your own hands, you should give preference to it.
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Drupal - the best CMS for creating an online store website
CMS Drupal is considered one of the best for creating websites and online stores. Thanks to a large number of tools, stability and frequent updates, this CMS is incredibly popular not only in Europe, but also around the world. One of the main advantages of this CMS is the constant updates of the security system and a set of functions that are literally created specifically for the comfortable development of online stores.
This CMS boasts amazing stability and excellent protection from hacker attacks. If the online store that you make will sell expensive products, or you plan a solid turnover-think about the security of customers ' credit cards and your own profit is definitely worth it. Thanks to the stable updates and the overall unpretentiousness of this CMS, we recommend making an online store with your own hands on it. All you need to make your online store work quickly and correctly is a high-quality hosting service. This is what absolutely all CMS require these days.
Having decided on the CMS, you can move on. The next item will be of great importance for the successful promotion of your online store, so if you plan to promote it and want to make it as effective as possible — reread the next block several times, the information in it can be the key to creating a successful and profitable online store for you.
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Adaptive Design Development: How to get the most out of smartphone owners
Now many Internet resources are correctly displayed on smartphones. The boom around the adaptation of resources for use on phones appeared not just by chance, but thanks to the statements of Google. According to the search giant, more than 60% of their search engine traffic currently comes from smartphone owners, which is why the presence of adaptive design in the current reality is the main attribute of a successful resource. If you plan to make an online store with your own hands, or order it from specialists, you must also order the version for mobile devices. You can also move away from using adaptive design by creating an online store based on the Mobile First principle. To learn more about this principle of development or to order an online store originally designed for use on mobile devices, you can visit the corresponding tab on our website.
In this article, we will not delve into the principle of creating an online store or any other web resource based on the Mobile First principle, since this topic is worthy of a separate article. If you want to learn more about the difference between Mobile First and the usual method of creating web resources-there is an article about Mobile First in our blog.
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Website structure and customer comfort
The issue of convenience and comfort for customers is very important for any Internet resource. When planning to make an online store yourself, you will have to carefully work out the structure to the smallest detail, since the success of your business can largely depend on its intuitiveness. To create an intuitive structure, first of all, you need to build a chain of actions that the client will have to go through if they want to visit the key pages of the site. The fewer pages the buyer needs to visit to go to the right one, the better for your resource. Comfort for customers will allow your website to earn a loyal attitude from customers, which will certainly affect them when choosing between your store and the site of competitors.
In order to achieve the highest possible level of loyalty in the conditions of the site structure, try to adhere to the “three clicks " rule when developing it. According to this rule, any of the landing pages required by the client must be located a maximum of three clicks away from each other. Thus, you will allow consumers to save their time searching for the necessary products, for which they will certainly thank you with an increase in turnover, traffic and conversion.
If you are not ready to make an online store yourself-entrust this process to professionals. The team of the web studio Gloss will make sure that the structure of your online store is as convenient as possible for users and does not cause them trouble. In addition, our specialists will work out the structure so that the user wants to visit the landing page in one way or another, which will certainly affect your sales.
Why you should order an online store, and not make it yourself
Here we come to the main question of the article. So why should you order an online store, and not test your own skills?This decision is preceded by a number of reasons.
The first of them is the baggage of skills. Even if you have already encountered the creation of online stores-it is unlikely that you are perfectly proficient in layout, design, optimization and promotion. If you try to make an online store yourself, you can create a unique structure, but at the same time, due to design flaws and the lack of a marketing component, your online store will not be able to bring the desired profit. The same applies to other components of the site, because each of them can significantly affect both the promotion and the turnover. Therefore, if you want to open an online store and you need a website for it, order a resource from web development professionals-the Glyanec website creation studio.
Our stage has been creating online stores, developing corporate websites and landing pages for many years. In the portfolio of our company you can find more than 1000 examples of works, and the reviews of the companies with which we have worked speak for themselves. Thanks to a team of professionals, each of whom has many years of experience in his specialization, our studio will make the perfect online store for you and your future business. In addition to professionalism, we also provide support resources, so even after the launch of the online store, you can contact our specialists for advice or help on the issue you are interested in.
In order to order an online store, you only need to call our office, leave a request or contact the manager on the site using an online chat. The chat is located on all the pages of the Glyanec website, so you can always find out the answers to your questions and get professional advice from a specialist. If you have long wanted to open your own business and for this you need to make a high-quality online store-fill out the application on our website and in the shortest possible time get an online store created according to all your wishes and requirements. Start your business with a quality resource, start it together with Glyanec!
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
