Internet portals are popular among Internet users. Often, on such thematic portals, users can find all the information they need in narrowly focused topics that are not popular with ordinary users. In addition, the creation of an Internet portal is quite a profitable enterprise, since thanks to the sale of advertising, such an Internet resource can bring you a solid profit.

In order for the development of an Internet portal to become a profitable enterprise for you, you will need to make all the skills and efforts to create a truly high-quality and attractive resource. In this article, we will tell you: what is the Internet portal capable of? What are the Internet portals and how the creation of such a resource can affect the success of your company, let's start!

Types of Internet portals

The development of an Internet portal, as well as any Internet resource, always begins with the choice of the topic and type of site. In the case of Internet portals, they can be narrowly focused, or universal.

Narrowly focused information portals

The creation of such an Internet portal involves the coverage of unpopular topics, information about which is difficult to find on the Internet. This can be technical topics, scientific research, and anything that will not be interesting to the average user. Such portals contain a lot of professional information, such as formulas, calculations, and data, which an untrained user will not be able to understand.

Such Internet portals are designed exclusively for the audience that is interested in the topic of the site. As a rule, such resources are developed as thematic and expert as possible, because only in this way will the site owner be able to interest visitors. Unlike large universal portals-they can not boast of a huge number of visits. But the conversion rates of such resources are an order of magnitude higher than those of portals on general topics.

A narrowly focused information portal may seem less profitable from the point of view of indicators than a universal one, but this is by no means the case. The services of such portals are often used by large companies, since the users who visit them are not interested in the topic that the site is dedicated to. If the topic that the information portal is dedicated to coincides with the list of products or services of the company, advertising on such a portal will be extremely profitable for it, which means that the demand for such advertising will be quite high.

Universal portals

Universal portals are resources that are dedicated to several topics that are in demand among network users. Such portals can be both news, sports, and economic. The goal of such portals is to attract as many users as possible using different themes. Such portals do not have a main direction or topic, so by creating such an Internet portal, you can publish news about anything, with proper optimization of articles, you can steadily increase the number of visitors to your site.

Creating a universal portal will require you to be fast and responsive. The fact is that such portals are mainly developed by publishing the latest news, and for this you need to constantly monitor news, incidents and changes in the world. Thus, filling the site with content, you can quickly attract a large number of users to it, which ultimately will increase your profit.

Due to the fact that such resources do not have a specific topic, you can publish almost any advertising on their pages, while users will perceive it as quite appropriate. The cost of advertising on such resources directly depends on the number of visitors, so by properly optimizing and developing the Internet portal, you can significantly increase the profit from the project.

Both types of Internet portals can help you not only earn money from advertising, but also develop your corporate website. By referring to your company's website in articles on a thematic or universal portal, you can improve its ranking and increase traffic. Users who read your article and come across a link will most likely be interested and go to your site, and then everything will depend on the design, intuitiveness and interest of the visitor in the services provided by your company.

According to the principle of division into narrowly focused and universal, Internet portals can also be divided into several types, namely:

• Internet information portal

This resource is designed to maximize traffic and attract users. The progenitor of such resources are magazines that publish the latest news and bright events of the world. Such a resource is able to attract a huge number of users, but for this you need to make every effort and skill to create an intuitive structure and high-quality design. Exclusive news or articles that will be published after a minimum amount of time after they hit the network can also work effectively. In this way, you will be able to provide visitors to the created Internet portal with the latest information, and in return, your news portal will appear in their bookmarks.

In order for such a resource to attract as many users as possible, you should think about the quality and intuitiveness of its structure. The fact is that such resources store thousands of articles, photos and videos, which become difficult to find over time. In order for the users of the developed Internet portal to be able to easily search for interesting news for them, you should think about creating categories and topics that will meet the articles you publish. In this way, you will not only simplify the navigation on the site, but also achieve an increase in loyalty from the users of the Internet portal, and this is important, especially if you want to acquire a permanent audience.

• Corporate Internet Portal

Such resources are created for companies in order to monitor the work of employees and timely inform partners about changes in the company. As a rule, only an employee of the organization and partners have access to such portals. Such a portal can help you:

• Organize your workflow

With the help of such an online resource, you can monitor the performance of tasks assigned to employees, monitor the process of their implementation, as well as leave your comments about certain actions of your team. Also, with the help of a corporate Internet portal, it will be much easier for you to inform employees about the changes. Thanks to the available plugins and functions for such resources, you can configure the corporate Internet portal for your company's case, which will help you to respond much faster to certain situations in the future.

• Establish communication

By assigning different rights to company employees, you can simplify the exchange of information between individual specialists and even entire departments. Thanks to this resource, it will be much easier for employees to contact each other, give a comment or suggest how to cope with a particular situation. Such opportunities can significantly affect both the efficiency of your staff, and the number of force majeure and delays in your projects.

If you manage a large company and want to solve the problem of communication between departments working on one or more projects together-creating a corporate portal will help you with this.

• Maintaining accounting records

A corporate portal can serve not only as a means of communication, but also as a reliable place to store information. With the ability to restrict access and regulate the rights of each individual employee registered on the portal, you can store important project-related documentation right on the site. Due to the fact that only employees of your company have access to such a resource, you can be sure of the security of documents, and the presence of a separate archive will lose its main meaning. With the help of storing files and documents in the cloud of the corporate portal, you can not worry about their safety, and if necessary, you can copy them to any media convenient for you.

• Online meetings

The pandemic makes its own adjustments in the lives of users, and even the largest companies have not bypassed these adjustments. The ability to hold online conferences on the corporate portal can be very useful, especially if you previously worked in the office, and at the moment all employees work in a remote format.

Online meetings are much more convenient than offline meetings, since an unlimited number of people can participate in such a meeting. You will need such opportunities if the company has received an extremely profitable project in development - and to implement it, you will need to combine several departments at once. By holding an online meeting with selected employees, you can assign each of them a task without informing the rest of the team if they are engaged in another project.

Creating a corporate Internet portal can help you set up relationships between employees of the company, which will ultimately lead to an increase in the efficiency of the organization. Also, thanks to the ability to inform, restrict access and create online conferences with a few clicks, you can significantly save time.

The development of a corporate Internet portal can significantly affect the efficiency of your team, thereby developing your business and increasing profits thanks to properly configured communication.

Internet portal of local significance

Such portals are usually linked to a locality, city, or even a country. They combine both a narrowly focused and universal type of portals.  The fact is that such a portal is uniquely linked to a particular locality, and it can be filled with any news related to the place to which it is linked

Such portals are very popular, since every resident of the city or locality for which this Internet portal was created is somehow bound to timely information. Thanks to the development of such a portal, the city authorities can publish all the changes that can affect the lives of citizens. Also, such resources often have their own columns for both urban media and independent reporters, so visitors to such a portal have the opportunity to view the same news from different angles.

In addition, city Internet portals often contain all the necessary information for a resident. Such a portal can contain everything related to the life of citizens, starting with the work schedule of medical institutions, and ending with the addresses of municipal services, their phone numbers and contacts of officials who are in the service of the city. Thus, by visiting the city's Internet portal, a resident can get all the information he needs in one place in the most comfortable conditions.

On the website of the city portal, users can find:

• Information about the latest events in the city

Data related to deputies and all city officials who are in the public service. Such information can be very useful for residents of the city, as after reading it, they will be able to understand which officials they should contact on what issues.

• Access to all contacts of municipal services

If a citizen has only recently moved to the city, such information will be extremely useful for him, because he will know where to turn if he needs help

This resource is useful for the entire city. In addition to political news, each user will be able to get acquainted with the life of the city, what is happening in it and give their assessment of the work done by the authorities. Also on this site you can find an archive of news related to the city. Some city Internet portals also offer tabs with city companies and reviews about them. The opportunity to learn more about the city's organizations and choose the right one is popular among users of such portals, so creating such a tab can help achieve additional loyalty from consumers.

Each of these types of Internet portals can be useful to users. However, the most frequent of them are news portals that are not tied to a specific topic or a specific place. Such resources can significantly affect the image and success of your company's promotion, as they can attract users and lead them to your main site thanks to links integrated into the content.

You can learn how to create an effective Internet portal by visiting our god, but what if you have never had experience in creating Internet resources? Where can I order the creation of a high-quality turnkey Internet portal and who should I contact for this service?

Where to order a high-quality Internet portal

If your company needs a corporate portal, or you want to attract more attention to your resource by using a well-configured and optimized Internet portal — order its creation from the specialists of the Gloss website creation studio. Our company has been developing and launching various Internet resources for many years. During its existence, the Glynec web studio has developed more than a thousand resources, each of which you can get acquainted with by visiting the “portfolio " tab located on our website. In addition to developing online portals, Glyanec design studio can also create a corporate website for you, or an online store-if you are planning to open a new business on the Internet.

To learn more about the services of the Glyanec website creation studio and order a suitable one, visit the “company services " tab in the menu of our website, and select the one you need-order it. After filling out and sending the application, our manager will contact you, who will answer all your questions.

Create a successful Internet portal or launch an effective promotion of a corporate website together with the specialists of the website creation studio Glyanec!