The profitability of online trading has long been proven and tested by hundreds of companies and their owners. The effectiveness of such an enterprise depends on many factors, and the very quality of creating an online store plays an important role in this matter.
Creating an online store involves a step-by-step development, with an eye to further optimization, or performing optimization simultaneously with the development. Both options can have a positive or negative impact on the success of the resource. How optimization will affect the promotion of an online store depends entirely on the experience of the optimizer and how closely he is familiar with the niche of the site. If you want to start creating an online store yourself — you will need to dive into all the details and nuances of this process, and then conduct a thorough optimization. This procedure is time-consuming, so we recommend that you allocate as much time as possible in advance to familiarize yourself with all the nuances and study the materials necessary to obtain the desired result.
If you want to order the creation of an online store and its optimization from specialists — you can save time and direct it to solving other problems of the future business, for example, to search for suppliers. Before ordering the creation of an online store from specialists, read the reviews about the agency, view its portfolio. This way you will be able to understand how the studio team is able to bring your ideas to life.
If you do not want to spend time searching — contact the leader of Ukraine in the field of creating websites and online stores, web studio Gloss. We have been creating online stores for more than 12 years and are always ready to help an entrepreneur create a resource of his dreams. You can learn more about us by reviewing our portfolio, as well as by visiting the company's catalog of services.

If the online store is already created and even optimized, but it does not bring the desired indicators, there are questions about the quality of development. SEO optimization can dramatically affect the profit and popularity of the resource, so it is natural to pay attention to the quality of optimization and what points were missed during the past intervention in the online store site.
In order to understand what the problem is, you will need to first conduct an SEO audit, after which a specialist will be able to tell you what the problem is. In addition, there are several ways to influence the profit from creating an online store with the help of a CEO. We will talk about these methods today, let's start!

How SEO optimization can affect profits: Top 3 ways for an online store to earn more

Optimization can not only contribute to improving the effectiveness of promotion. It can also bring representatives of your target audience to your resource, thereby not only increasing the popularity of the resource, but also increasing the probability of purchase. In order to achieve such results, there are several methods and we will talk about them later.
It is worth considering that these methods are not a panacea for creating an online store, much less a prerequisite for success. Their effectiveness directly depends on the quality of resource optimization and how carefully the online store was created. If an inexperienced specialist was engaged in creating an online store, then all the mistakes that were made during development can be found during the site audit. You should use the following methods only after all the errors made during creation have been corrected.
As for the methods by which you can influence the profit of the created online store and its turnover, their list is as follows:

1. Regional promotion

This method is perfect for entrepreneurs who own an offline point of sale and want to attract more customers by creating an online store. It is not necessary that the offline point is professionally equipped, it is important that the customer has the opportunity to come and pick up the product that he liked on the site without spending his hard-earned money on delivery.
The reason why regional promotion still takes place is the reaction of users from our city to the appearance of a store of goods that they need in their city. Customers have already got used to the fact that each country has its own logistics companies and delivering the goods is not a problem, however, buying a TV and delivering it is always accompanied by nerves, because it is possible that the parcel may be dropped, deformed, or even lost, this promises you a long paperwork and proceedings.

Launching regional optimization will help you notify potential buyers that they can buy your products without waiting for delivery, but simply by visiting your warehouse or offline store. In addition, the level of customer loyalty to businesses that have an offline point is much higher than customer loyalty to a resource without a specific address, and it exists exclusively in the format of a website.
As for the regional optimization itself you can:

• Assign the regions that you are most interested in to the created online store

Creating an online store with further assignment of regions to it can help your resource appear in the search results of customers if they use search queries with a geographical reference. For example, if your resource is engaged in the sale of smartphones and other electronics, and the site will be linked to the Kharkiv region, then the search query " buy a smartphone in Kharkiv” your resource will also appear in the search results.
Thanks to this binding, you can significantly increase the number of potential buyers, and if your offline points are located in several cities, then by linking the site to regions, you can achieve a noticeable increase in profit and traffic to the resource. In addition, you don't have to create a full-size store. It is enough to create a point of delivery of orders, visiting which your user will be able to pick up their purchase, without resorting to intermediaries for its delivery.
The fact that the delivery to your point of delivery of parcels will be carried out by the same intermediary companies will not affect the client at all, because in this case the goods are issued to representatives of your online store, so if the products arrived with a defect, the client will not need to prove their case.

If you link your main site to several cities or regions, you don't need to create offline points at all. This optimization will help your site become relevant to search queries linked to the city or region, but in the absence of an offline point, you should not expect loyalty from potential buyers.

• Creating subdomains for cities

This method is not much different from the previous one. Its essence is to create subdomains of your site, using the cities where your representative offices are located.

This way you can not only use search queries that are linked to a specific city, but also publish a link to the created online store in the catalogs of the city or region. In addition, you can mark the location of your representative office on Google maps, which are linked to each representative office of the site focused on this city. So, a user who will search for products or services provided by your company will be able to find your website, visit a representative office, or an offline store and then purchase what he needed.

This method is effective if you are selling products whose cost is higher than the average, or services for which a personal meeting will not be superfluous. The opportunity to purchase a product in your city will contribute to the growth of loyalty from potential buyers, which will not pass without a trace in relation to the popularity of your company and Internet resource.

2. Create new pages and categories

Sometimes it happens that the reason for low traffic to an online store is the lack of the necessary number of product category pages that could help a potential buyer find the position he needs. Creating new product pages and increasing the number of categories can have a positive impact on the promotion of the created online store and the number of customers who visit it.
This result is achieved due to the fact that the resource has more space for optimization.
For example, you can take the Iphone 11 Pro. In the catalog of the online store, you can create one product page with the ability to change the color of the model, so you will only have one page available for optimization. Instead, you should create a separate page for each color of the given model, thus expanding not only the catalog, but also the amount of space for optimization. By using different keywords in the description and title, you can increase the optimization effect and attract more interested customers.
The same applies to categories, because the user does not always know which product from which manufacturer will suit him. You can create categories for all product differences in relation to other items in the same category, or with the same features, thus giving the user more choice. Adding categories to the website of an online store can allow you to increase the usability of the created online store, gaining additional loyalty from customers. In addition, the more tags and keywords are used on product pages, the higher the chance that the page of the entire online store will be the most relevant in relation to the search query of a potential customer.

3. Increase the conversion rate of the online store

The conversion rate of an online store has a huge impact on the effectiveness of each page and the number of sales on the resource. Optimization can help your resource to increase this indicator. In order to increase the conversion rate of an online store, you can resort to several methods, namely:

• Launch the order form in one click

Often, the user chooses the product for about the same amount of time as he spends on placing the order and further selecting parameters, such as the delivery method and payment. It is worth considering that at the moment, users are most loyal to resources that do not require much time from them, which means that launching an order form in one click is more than an interesting offer.
Using the ability to integrate with different services, you can offer the customer to log in to the online store on one of their accounts. Due to the fact that the accounts of various social networks have information about the first name, last name and city of residence, you can simplify the process of making purchases for the user and fill in these fields using the information provided by the account.

If the user does not want to access the resource using their account, you can give them the opportunity to fill in all the data themselves, bypassing the basket and the information that is published in it. Often, the buyer comes for one product, and the procedure for placing an order through the shopping cart loses its practicality. In this case, it is more profitable to direct the buyer not to the shopping cart with a single button, but directly to the page with the order, thereby eliminating the need to visit the shopping cart.
Such a small thing can significantly affect the customer's loyalty, but in such a function, it is important not only to avoid the transition, but also its location. The “buy in one click "button should be located at a sufficient distance from the “add to cart" button so that all the buyer's attention is drawn to it, so you can increase the conversion rate of the created online store.

• Add the ability to select additional products

Additional sales are often the second value in the profit of an online store. By offering to buy headphones, or buy a smartphone case that the customer has chosen, you can increase the final receipt. In order for this method to work, you need to create favorable conditions for the buyer, which will push him to the idea of purchasing additional goods. This result can be obtained by offering a discount for two products purchased together.

In order for additional sales to generate income, you need to pay attention not only to the profitability of the offer, but also to its design. The better the offer to buy several products together is made and the more the client's attention is focused on the profitability of the continuation, the more likely it is that your client will confirm the purchase of an additional product, thereby bringing you additional profit.

It is worth considering that each of the above methods can bear fruit only if the creation of an online store was without errors, and its initial optimization was performed efficiently. Otherwise, the use of the methods listed above may be fruitless, and the money and time spent will not bring any benefit.
In order to avoid such a situation, we recommend that you conduct a full audit of the site, so that specialists can find problem areas and inform you about the errors of your resource. After all the errors are fixed, you can start increasing the profit from the business by optimizing.

Creating an online store for the hands of professionals

The development of an Internet resource is quite a complex process, and without proper knowledge, you will not be able to develop a high-quality resource. In order to avoid errors on the resource and launch a high-quality resource, the best solution is to order the creation of an online store from professionals.
Web studio Gloss and our team of developers can create a turnkey online store for you, develop a high-quality and up-to-date design, as well as optimize the resource to increase the effectiveness of its promotion. In addition to the primary optimization and creation of online stores, our company also develops corporate websites, landing pages and business card sites of any complexity.
Our optimizers can help your resource to promote more effectively, and by ordering the creation of contextual advertising from the web studio Glyanec, you can significantly increase the traffic and popularity of your resource.

All you need to order the creation of an online store in our studio is to contact the representatives of the web studio Glyanec using the number published on the site, or resorting to an online chat posted on all pages of the site. You can also fill out a request to order the service you need, and our representative will contact you immediately after processing it.

Order the creation of an online store, its optimization and further promotion from the specialists of the Glyanec web studio and start your business on the Internet with the market leaders in the field of development and creation of Internet resources.