The creation of websites and online stores is popular among entrepreneurs whose business is involved in a variety of niches. Creating an online store can allow a businessman to continue making money even during the strictest quarantine measures, and of course this opportunity attracts many. But as soon as they try to create an online store, they suddenly realize that this process is not as simple as it seems at first glance.

Creating online stores and corporate websites is one of the most popular services for 2020-2021. The popularity of these services is primarily due to the emergence of the coronavirus epidemic and endless restrictions. The restrictions imposed by the authorities to contain the spread of the virus lead to the fact that offline stores and offices can no longer accept customers, which means that the only way for entrepreneurs not to go bankrupt is to create a website or an online store.

Every entrepreneur who makes money by trading at least once asked the question “ " is it possible to create an online store yourself?”. In fact, absolutely any user can create an online store, if he knows the list and sequence of necessary actions. You also need to understand what each individual part of the Internet resource is responsible for. In theory, everything is simple, but as practice shows, creating a successful online store by a beginner is impossible. The fact is that the creation of such a resource will require from the developer not only knowledge of the development technology, understanding how each individual element of the site works, and how they are required to function together. In order to create a truly successful online store, you need to know about the pitfalls that are hidden in the development of an online store with your own hands.

So is it worth taking up the creation of an online store yourself or is it better to entrust this process to professionals? This is what we will talk about today. In this article, we will take a detailed look at the entire process of creating an online store, remember the pitfalls that the development is fraught with, and also summarize and decide whether to take up the creation of an online store yourself, let's start!

Creating an online store with your own hands: The beginning of development and the first problems

The development of any Internet resource begins with the creation of a detailed work plan. In fact, in the case of an online store, such a plan is especially necessary. There are a lot of variations of what elements you can use during the creation of the site, its structure and design. In addition, in the case of an online store, an error when creating one of the resource's landing pages can be very expensive for you. In order to avoid such situations, we recommend that you develop a detailed action plan before you start creating an online store directly.

To create a work plan, as well as to develop a business plan, you will need to decide which store you plan to create. Do you want to sell only one brand of products, are you interested in developing and launching a multi-brand store, or is your goal wholesale? After answering this question, you will be able to start working out your idea in detail in the process of developing a business plan.

Designing the structure of an online store and optimizing it

An online store is a resource that is designed to win the interest and attention of users due to many factors. One of these factors is the intuitiveness of its structure. If this parameter is not so critical from the point of view of customers, then search robots pay much more attention to the structure than representatives of the target audience. By scanning the site structure, search robots can find the optimized pages of your online store faster. This will allow you to speed up the indexing process, which means that the optimized content placed on the pages of the created online store will begin to bear fruit faster.

In order for the structure you created to be optimized from the point of view of search robots, you need to minimize the path of users from the main page of the created online store to the entire pages of the resource. The fewer clicks your customers need to make to search for and purchase the necessary product, the better the turnover indicators of your resource will be. If the structure of the created online store is optimized sufficiently, it will be much easier for search robots to scan your site for products or services that meet the user's search query. If the structure of your online store is optimized, and the content and product cards that you created will meet the customer's search query — the chances that the online store you created will be in the search results will be much higher.

We should also not forget about customer loyalty. Thanks to the convenient and intuitive structure, the client can give their preference to your site. The fact is that potential buyers these days value their time very much, and that is why creating an online store you should think about how to help users save it. This approach, as well as easy navigation on the site, will allow you to increase the level of loyalty of your potential customers to the online store you have created.

Development of categories and filters for the product catalog

If in the case of an ordinary corporate website, the landing pages are more than logical, and the elements of the structure are predictable — then the structure of an online store can be strikingly different from the structure of another online store. The fact is that the structure of the online store includes many more elements, such as categories filters and inserts of the product catalog. For online stores where the number of products exceeds hundreds of items, creating a single general catalog of products is a sure way to discourage the customer from any desire to make purchases.

In order for users to easily find the necessary products in the catalog of the created online store, you should think about developing product categories and filters.

Product categories are tabs that sort the products of the online store you created by distinguishing features, such as the scope of application, materials of manufacture, special functions or manufacturer.

Filters are elements that allow the user to find the product they need in the catalog of the online store you created. With the help of filters, the user can choose the product that suits him, by selecting neighboring search requirements. Such requirements can be design features, functions, or even the color of the product. Thus, the customer, without deciding which company's product he wants to buy — can easily compare their products with each other, using the search with filters.

Thanks to the use of categories and filters, you can significantly increase the level of customer loyalty to the created online store. It should be noted that customer loyalty is the most expensive thing for an online store, because it is thanks to customers that your business will bring you income. If you have developed an intuitive structure, filters and categories in the catalog of products of the online store work correctly, and the user does not need to travel through all the pages of the online store site in search of the necessary tab — you will definitely succeed. If, of course, you connect a competent promotion.

Creating a design for an online store

No matter how well you optimize the created online store, you will not be able to attract customers without any less high-quality design. Users often buy products because of their appearance, and then because of their technical characteristics. If you select the stages of the user's decision to purchase a particular product, the list of these steps will look like this:

• Visual assessment
• Rating description
• Comparison of characteristics

If the product is visually attractive to the customer, and the product description will be able to convince the buyer of the highest quality — even if the characteristics of the model will not fit the requirements of the buyer - with a high probability this transaction will end with the purchase of the product in your online store. In order for such transactions to end in purchases more often, you should pay attention not only to the design of product cards, but also to the overall style of the online store being created.

The design of the created online store should be as relevant as possible in relation to the current trends in the field of web design. Such compliance is necessary in order to allow users who will visit your online store to understand that it is functioning and is ready to provide them with the product they are interested in. In addition, the use of trending and thematic designs increases the loyalty of potential customers, and as we have already found out, loyalty for an online store is very important, especially if it was created recently.

In order to highlight the online store you created as much as possible, you will need not only to focus on the current trends in the field of web design, but also to come up with your own ideas. Author elements in the design of an online store in 2021 is one of the best methods to help users remember the online store you created, and in the future to develop an associative relationship between the purchase and your site. In addition, using a color palette that matches the niche or products sold by the online store you created can help you earn additional loyalty from the representatives of the target audience.

Optimization and creation of an online store website

After you develop an optimized structure for your future online store, create a high-quality design and combine the received elements of the online store into one single resource — the time will come to optimize pages, addresses and product cards. The fact is that in addition to optimizing the structure of the online store site, you should also take care of the content that you place on the pages of the created online store. Such content can include:

• Product cards and product descriptions
• Online store Blog
• Company History

Each item in this list can be optimized for search engine promotion. But to do this, you need to analyze your target audience and identify the search queries that they use most often. With the help of the most high-frequency search queries, as well as the interests of your prostate target audience, you can effectively optimize the site, having previously created the semantic core of the online store. Such a core involves hundreds and thousands of search queries that are somehow related to the products that you sell. Depending on how unique your content will be and how well the search queries will be integrated into the content, the success of the online store and the speed of its promotion will depend.

If you efficiently optimize all the content on the site, and also take care of the extra characters in the address and system files of the created online store — the growth of traffic and the gradual development of the site will not keep you waiting. But, is it worth it and is it going through this path on its own?

Why it is better to entrust the creation of an online store to professionals

Creating an online store is a time-consuming process that will require a huge amount of free time, nerves and effort. In order for all the elements you added to the created website of the online store to work correctly — you will need development skills that can only be obtained through experience and the creation of online resources. An ordinary user can not get such skills, which means that he will only have to make mistakes and correct his mistakes, paying with time and finances.

On the other hand, you can order the creation of an online store from the specialists of the Gloss web studio and get your online store in the shortest possible time. Our team is professionals with many years of experience who will create an online store for you in accordance with all your wishes and requirements. In addition, we can also develop a contextual advertising campaign for you, or optimize the website of an online store to increase the speed and effectiveness of the promotion of an online store.

If you do not want to spend your time on development, but want to get a high-quality online store-order the creation of an online store today and start your business online tomorrow!

In order to order an online store from the specialists of the Glyanec web studio, you only need to fill out an application on the website and wait for the manager's response. After discussing all the details, our specialists will start creating an online store, and you will be able to spend time on more important tasks.

Create your own successful business, order the creation of an online store from the specialists of the website creation studio Glyanec!