Developing a website for a food delivery service: Pitfalls and problems that make the site not bring the desired results

It is very difficult to argue with the fact that the food delivery business is currently the most preferred and profitable in all grades of public catering establishments. Not the least role in the situation on the market was played by the coronavirus pandemic, which in the spring closed all potential customers at home, effectively depriving them of the opportunity to enjoy the noble designs of fashionable restaurants.

The trend of popularizing food delivery services was seen long before 2020. This is due to many factors — cinema, comfort, crazy rhythm of life. These, and half a dozen other factors, played a role, and the risk of re-quarantine was the last argument in favor of delivery compared to other types of catering establishments.
And it seems that everything is not bad enough. The popularity of such establishments is growing, they are chosen more often than ordinary cafes and the cost of opening such a business will be much less. But how to make this business not only profitable, but also successful? Why after the launch of the site, which was spent a decent amount of money, the number of customers has not changed, and there are no movements in traffic and conversion rates? What could be the reason for the collapse of the site creation for the delivery service and how to fix the situation? Today we will try to understand the most common problems of this kind of resources and try to solve most of the problems, let's get started!

Development of a delivery site: Key points and the nature of errors

The development and subsequent creation of a resource for a delivery service is an incredibly painstaking task, although outwardly it seems that such sites are many times simpler than their closest relatives, online stores. Indeed, the creation of a turnkey online store has a lot in common with the design of a delivery site, and just like stores-delivery sites are full of places where you can easily cancel all the prospects of the event by making a mistake.

Further in the article, we will consider the main mistakes that owners often make during the design of a resource for their service, in the context of creating an online store, we will consider the similarities and differences of situations, as well as ways to avoid a crash with the launch of the resource.

Website design: How unsuccessful color solutions can ruin the potential of an online store and a delivery service site

In articles about creating online stores and delivery pages, we have repeatedly focused on how important the design and appearance of resources are for successful promotion. Such an emphasis on appearance is associated with the specifics of the work of this business, because as with goods from an online store, and with dishes placed on the delivery service page, the consumer first of all buys the appearance, the picture, and after receiving the delivery feels pleasure from the result obtained.

In order for your potential buyer to travel from the main page of your resource to the catalog or menu, depending on what kind of business you run, you need to make every effort to make the consumer fall in love with your design. The appearance of your resource should be moderately strict, intuitive and generally bring aesthetic pleasure when viewing pages. If all that brings the design of your resource is a desire to quickly close it because of almost unreadable fonts, too eccentric colors, or simply because of poor-quality photo and video materials-you can not hope to attract customers.

Error page design is a very common phenomenon. The desire to stand out from the "gray mass" often leads to the fact that the service is simply impossible to use. There are also reverse situations, but even they are not so critical. It happens that the site owners "borrow" someone else's design from and to, which eventually leads to confusion on the part of potential customers. The main mistake of this tactic, if it can be called so, is that the indicators of your resource are likely to be several times lower than that of the original source site, which means that not only will you deprive your resource of uniqueness and interest from the user, but in addition, such a step will not bring results in terms of indicators.

In order to avoid such situations, we strongly recommend that you develop a design for your online resource with professional web designers, and it does not matter at all whether you are developing an online store or a landing page. For the successful promotion of an Internet resource that is somehow related to aesthetics and beauty, it is very important to follow the current trends in the field of design, but at the same time be unique in terms of appearance. In order to achieve such a result in a short time, we recommend that you contact the specialists of the gloss Studio to develop an author's, unique appearance of your page.

Website design Studio Glyanec can help you with creating your unique, exceptional appearance for an online resource that will help you attract new potential customers and at the same time will stand out favorably from thousands of your competitors. Web Studio Glyanec has been developing designs for more than 12 years, during which time more than 1200 Internet resources have passed through the hands of the designers of the Glyanec team, with the appearance of each of which you can get acquainted by visiting the company's portfolio.

In addition to designing and creating designs, web Studio Glyanec also creates websites in Vinnytsia, Kiev, Kharkiv and other cities of Ukraine. You can order an online store from anywhere in the world, because the website creation Studio Glyanec has been cooperating with foreign companies on a permanent basis for many years, designing designs for them and creating turnkey websites for their projects. You can get acquainted with the quality of the Studio's work and look at examples of work by visiting the website of the web Studio Glyanec, where you will also find a full list of services of the company gloss. In order to find out the details and discuss the project with the Studio Manager, you just need to use the contacts tab on the company's website, or go to the online chat, it is located on all pages of the website of the web Studio Glyanec.

Seo adaptation and contextual advertising for your site: Why the number of visits does not move from zero

One of the most important expressions of interest from your target audience is the performance of your Internet resource. By tracking traffic and conversion growth after launching advertising campaigns or announcing discount offers, you can better understand what your consumer needs. Contextual advertising campaigns and Seo optimization perfectly help in promoting such offers.

Few people know that such important tools for promoting a resource as contextual advertising and Seo can not only help, but also destroy the entire potential of the resource. In what way? In fact, everything is quite simple. To do this, you only need an interesting offer or high-quality content, mixed with poor-quality optimization, human factors, inexperience and incorrectly selected keywords.

Speaking more specifically, in the situation with seo adaptation, it is quite easy for an inexperienced resource owner to make a mistake. You just need to incorrectly assemble the semantic core and flood it with negative words or keys that are not related to the topic of your resource. Actions of this kind will lead to the fact that all your budget planned for the promotion of your site with the help of seo will go to non - targeted traffic, which is why you can not expect profit growth, but losses on the advertising campaign will be quite unpleasant.

With contextual advertising, the situation is about the same. When designing a high-quality advertising campaign, it is very important to conduct detailed research of the target audience for interest and needs in your product. We discussed in more detail about research and segmentation of the target audience in the article " CA and its segmentation, why it is necessary”.

The result of poorly conducted research of your target audience, or even the absence of such research, will be a complete collapse of your advertising campaign, loss of financial resources due to the merging of the advertising budget for non-targeted traffic, and the hope that”everything will fix itself". Unfortunately, this will not happen, and as long as you yourself, or with the help of specialists, do not reconfigure the advertising offer — your funds will go to consumers who are absolutely not interested in your product.

To avoid such a situation, we recommend that you contact only specialists. It is almost impossible to create a successful advertising company without experience, not to mention the fact that fixing errors in the end will cost you many times more than the initial work with professionals. If your online store or delivery service site needs high-quality and successful contextual advertising, contact the specialists of the Glyanec web Studio.

Mobile adaptation and its absence: how to lose 60% of traffic by making one hasty decision

In 2020, finding a person without a phone is harder than ever. Phones literally flooded the world and now they have become the main guide to people not only in the world of the Internet, but also in the whole world.

Smartphones are used everywhere: to order services, buy goods, plan vacations and everything that is somehow connected with the Internet and a comfortable life. According to statistics for 2020, the percentage of consumers ordering food deliveries and making purchases using a smartphone exceeded the number of users using desktop solutions for the same tasks.

This means that the lack of adaptation of your Internet resource to work with smartphones can mean the loss of at least 50% of potential customers, just because of the inconvenient full-size interface.

When thinking about creating a turnkey online store or launching a resource for your delivery, we recommend taking into account the need for mobile adaptation. This approach at the very beginning of the project will help you continue to be popular with two segments at once, both those customers who use a smartphone for the Internet, and those who have remained faithful to desktop solutions for this kind of interaction.

If your food delivery site or online store needs mobile adaptation, the gloss website creation Studio can help you with its development. Web Studio Glyanec has been developing online stores and creating turnkey websites for 12 years. During this time, the Studio not only succeeded in mobile adaptation, but also provided the opportunity for the initial design of resources for mobile devices - First Mobile Design.

If you want to order an online store in Vinnytsia, Kharkiv, Uzhgorod, Dnipro, or any other city in Ukraine and at the same time want to give your customers maximum comfort and convenience when working with your resource — design Studio sites gloss will help you with this.

Behind the team Glyanec hundreds of resources, the appearance of which is unique, and the interaction with them is intuitive. In order to order an online store or develop a website for a delivery service, you only need to visit the website of the web Studio, leave a request in the appropriate tab. In a short time you will be contacted by the Manager of the website design Studio Glyanec to discuss all the details of your project.

Designing an online resource: how to avoid fatal mistakes when creating an online store and other online resources.

Creating any Internet resource requires remarkable endurance and a huge amount of experience in this business, which in turn will allow you not to make mistakes where they are made by 90% of the owners of Internet resources, who personally tried to design the perfect site.

If you do not want to lose your precious time, but at the same time you want to get a high-quality product in a short time, and even though the result fully meets all your requirements, then contact the Manager of the web Studio Glyanec. The Studio's specialists have many years of experience in creating successful online platforms, stores, delivery sites and landing pages. You can get acquainted with the works of the Glyanec team by visiting the portfolio located on the Studio's website.

If you want to help your business become even more successful by launching a website for it — do not waste time in vain, contact the Manager of the gloss web Studio using the contacts tab on the company's website. Order the creation of an Internet resource of your dreams. Get a high-quality result in the shortest possible time and develop your business together with the professionals of the gloss website creation Studio.