External links to the site and what is Google Search Console

Promotion with the help of backlinks is gradually losing its popularity, although it still remains relevant for a number of niches. The reason for the decline in popularity is considered to be the fact that the Google search engine has chosen the expertise and usefulness of sites as a priority, in which the main role is played by content.

Nevertheless, you can also promote an online store using links, but using this method as an auxiliary one. This method has not lost its relevance in niches where there is high competition or the product is so specific that the content is simply not suitable for its promotion.

Despite the fact that search engines are placing increasing emphasis on the quality of the content and the site itself – it is not worth giving up the entire link mass. The fact is that this marketing channel is quite effective and is able to significantly influence the ranking. If popular web resources link to your site – the chance that your online store will get into the top of the search results increases significantly. At the same time, to achieve such a result, it is necessary that as few mistakes as possible are made during the creation and optimization of the site. This rule generally works for any type of promotion, because the comfort of the client is primarily important for the search engine.

Promotion by increasing the reference mass is used in many niches, but it is not so easy to track its effectiveness. Before resorting to building up the reference mass, you will need to go through the stages of creating and optimizing an online store, special attention is paid to the process of developing an online store.

So when planning to create a turnkey online store, you should take the time to find good specialists, because the results of your online resource will largely depend on the quality of their work. In order not to make a mistake with the choice and order the creation of a turnkey online store from good specialists – the best solution is to turn your attention to the leaders in this niche, such as the Gloss company. Web studio Gloss has been developing online stores for companies from all over Ukraine for 13 years. During our work, we have created more than one and a half thousand Internet resources and an incalculable number of marketing campaigns that have helped our clients achieve the desired results.

The team of the Gloss web studio consists exclusively of professionals in their field with many years of experience who are able to translate any client's desire into a ready-made Internet resource. If you have any thoughts or suggestions regarding the structure or design of the future corporate website of your company – you can always contact our specialists. Gloss web studio will create a great website for you by launching a promotion that you will be surprised by. Thanks to the intuitive structure and trending designs created by the specialists of the Gloss web studio, your site will have excellent prospects and real chances to become the best in the niche and the first in the search results.

If you are just planning to order the creation of an online store and have not yet decided on the company with which you would like to cooperate – order the development in Gloss. We will help you to realize all your wishes and create a website of the highest level for you. You can order the creation of a turnkey online store or the development of a corporate website by contacting the phone number published on the Gloss website.

How to find out more information about the reference mass of your web resource

Promotion with the help of the link mass involves the purchase of links on third-party resources and from other companies, in order to improve the ranking of your Internet resource. Thus, your Internet resource can significantly rise in the search results and at the same time receive traffic using other marketing channels. But how do you track the number of links and their effectiveness? One of the most popular and affordable tools for tracking the reference mass of an Internet resource is Google's service – Google Search Console.

Google Search Console is a free tool for web specialists that provides all the necessary data related to promotion using links. With the help of Google Search Console, you can track exactly which sites link to your resource. In addition, Google Search Console allows you to track the dynamics of the appearance of external links, which can be an extremely useful feature, especially in the first months of promotion. It should be noted that Google Search Console takes into account links on exclusively indexed web resources, so if the article you created has not yet been indexed on the site for placing links – you will not be able to see this site or this particular link in Google Search Console.

We have figured out how to track the link mass of your online store, but what's next? In fact, to achieve visible results from the acquisition of external links, you will need to devote a considerable amount of time to this issue, since the result in this niche is extremely changeable.

Taking into account all the changes in search engines and the fact that the most effective tool for promotion at the moment is content marketing – achieving results from the link mass will require resources and effort from you. If the link mass has already begun to bring results to your online store and you want to continue to receive traffic and influence the ranking using links – the first thing you should pay attention to is the quality of donor sites.

The donor site is a website that contains a link to your resource. It can be placed both in the comments and in a separate article. If an article is used to place links – such marketing can be called “hybrid", because in addition to the link mass, you also increase the relevance in relation to the search queries of your customers from the point of view of the search engine.

The more resources link to your online store – the better it is promoted, but this is not always the case. When investing money in the promotion of an online store with the help of a link mass, you should pay special attention to the quality of links and the fact whether this method is effective in your chosen niche. If the research of competitors shows that it is still necessary to use external links, it is worth thinking about how to get them.

How to get high-quality external links to your site

The effectiveness of promotion using external links largely depends on the quality of the donor's website and how exactly the link was placed. The number of links also affects the effectiveness and efficiency. Do not forget that an excessively fast set of reference mass can lead to the fact that the search engine algorithms may doubt that the so-called “white methods " were used for promotion!”. Such opinions from the search engine can lead to the fact that your online store may fall under the filter, getting out from under which is far from easy. This process will require a fair amount of time, effort and, of course, money from you. In order to get rid of the search engine filter, you will need to find a specialist who can help your web resource – but it is best to initially find a professional who understands exactly how to promote Internet resources with the help of a reference mass.

As for getting the link mass itself and backlinks – there are several methods for this at once. Each of these methods can be effective in your particular case, so when planning promotion by increasing the link mass, you should try it out in advance or decide on a specific way to get links. So, the list of methods for getting backlinks for an online store site looks like this:

1. Getting links with the help of your clients

In order to increase the link mass of the site in a natural way – you can ask your customers to leave a review on a particular web resource with a link to your site. Thus, the reference mass will grow in the most "white" way and will not cause suspicion among search algorithms. In order to increase the number of such links, you can offer your customers a number of bonuses or a discount – for a certain number of links or for each of them.

2. Useful and expert materials

Some websites and blogs allow their users to personally publish their own articles on a web resource. By placing a link in an expert material on a respected resource – the quality of such a link will be maximum, and its effectiveness will be at the highest level, but obtaining such links will require certain resources from you. The fact is that creating an expert article is not an easy task these days, and therefore you will need to find a professional author to create content-or deal with this issue yourself. Anyway, if the published material is really useful for users, and a link to your site is carefully packaged inside the article – the quality and effectiveness of such a link will noticeably increase.

3. Buying links

By resorting to this method, you actually pay your clients and performers to publish links to your resource on other sites. This method is one of the fastest among others – but it is also fraught with danger. The fact is that if the reference mass of your Internet resource grows too fast or search algorithms think that you are " playing dishonestly” – your newly created online store will have every chance to fall under the search engine filter. Such a situation can put an end to all the ambitions and prospects of your web resource, since it is not as easy as it seems to get out from under the influence of the filter.

4. Links from social networks

You can build up the link mass not only using the usual web resources – but also using social networks – the most popular method of communication between users these days. Unfortunately, such links cannot affect the significance for the search engine or ranking, but they can lead to traffic to your resource-an increase that will favorably affect the efficiency and effectiveness of promoting your online store.

5. Competitor Analysis

Competitor analysis is a useful method that allows you to learn from the mistakes of others. By tracking the marketing channels used by your competitors – you can adopt the most successful ideas and use them to promote your own Internet resource. If you have just ordered the creation of an online store, and your competitor is already successfully promoting using external links on a specific site – you can postpone this site, and as soon as the online store is ready to use the available information.

Thus, the use of external links is no longer the most popular, but it still remains an effective method of promoting Internet resources. But how to achieve efficiency if your budget is limited or you are not ready to make mistakes many times in order to get effective promotion?

How to promote an online store in the current year

In fact, when launching the creation of an online store to order, you do not need to personally deal with external links, the features of optimizing Internet resources and the subtleties of developing a semantic core. These issues and processes require a huge amount of time and a solid amount of professional knowledge, and therefore the average user will have to deal with this for a very, very long time. In order not to lose money on trying to cope with everything personally – you should think about ordering the promotion of an online store from a team of specialists.

Marketers in the web studio can help your site reach the top of search results and attract more customers than ever before. Marketers can develop several marketing strategies to promote your online store with an eye to current trends in the field of promotion, as well as with an eye to competitors in your chosen niche. Thus, by contacting specialists in the web studio, you can get an effective strategy for promoting an Internet resource, taking into account all possible data and their analysis. The developed strategy can help you achieve the desired indicators – but it is unlikely that you will be able to achieve them fully without a qualitatively optimized website. In order not to waste extra time and be sure that the final result will allow you to achieve the desired heights – order the entire range of work from the specialists of the Gloss web studio.

Gloss is a full-cycle web studio that is able not only to create an online store for you, but also to help optimize it, and in the future – to promote it to the top of search results. You can verify the effectiveness of our methods and get acquainted with our cases by using the Glyanec website menu.

Order a range of services and start your new business with a high-quality Internet resource, together with the Glyanec web studio.