The keywords were named this way for a reason. Keywords can do a lot, including making a service or store that was launched only yesterday famous, or on the contrary, preventing an Internet resource that has already passed several years from developing. One way or another, a lot depends on the correct use of keywords, including the success of your advertising.

Not so long ago, we already analyzed contextual advertising and types of contextual ads, and we also covered the topic of keyword matches in search contextual advertising, but is there anything else in contextual advertising? In fact, keyword matching is just the tip of the iceberg of contextual advertising, applicable only to search ads, but what connects search advertising and display contextual advertising is the varieties of keywords themselves.
Today we will analyze what they are, these keywords, how this or that type can affect the promotion of your online store? What do I need to do to make keywords work for you and what should I do if several of the keys you selected bring you inappropriate traffic? We will try to answer these and a few other questions that concern owners of online stores and other resources who are just planning their advertising campaigns and want to start their promotion as effectively as possible. Start!

Types of keywords and what does search queries have to do with them

In one of the articles, we have already analyzed the types of keyword matches, but matches only work in search contextual advertising, but what about display advertising and is there a universal division of keys into subspecies?

Of course there is. Moreover, this division into varieties applies to both search and display contextual advertising. Knowing a variety of keywords will help you in the future to competently promote your online resource and understand what exactly is missing from your online store, and what, on the contrary, is in excess. So what types of keywords are there, and how can they help in promoting an online store?

The types of keywords are as follows:

Transactional

If you want to promote your online store, this is the first type of key that you should work with. Transaction keys include words such as: "buy”," price”, "order" and so on, that is, words that motivate your potential client to purchase, order products or services that you provide.

These keywords are aimed at promoting commercial companies and are poorly suited to news resources. Despite this, with a well-assembled semantic core, even such keys can have a positive impact on the indicators of a news resource.

Location

These keywords indicate exactly where you sell products or provide services. This is the second type of keywords that you should definitely work with if you want to promote your resource as quickly and efficiently as possible.

These words can include the names of localities, cities, and countries where you can deliver your product. If you want to promote your food delivery, it is appropriate to use both transactional and geolocation keywords at once, for example - “order pizza in Vinnytsia”. Thanks to this Union, you increase the chances of not only increasing the performance of your Internet resource, but also motivate the user to make a purchase.

To promote your own food delivery or establishment, the Union of these two types of keys is a strong enough tool, thanks to which the number of orders on your site can greatly increase. When designing an ad using these two types of keywords, it is very important to determine the target audience you are interested in before launching an advertising company, since the wrong choice of audience can have a disastrous effect on your advertising company. You should also consider the profitability of the offer. When creating an advertising company, it is important that you find the very benefit that you will use to bribe your potential buyer.

Brand names

Brand keywords are something that you definitely need to work with if you want to promote your online store. Brand keywords are the names of well-known brands, thanks to which, while searching for the necessary product, your potential client will visit your resource. In General, it doesn't matter whether your online store is monobrand or multibrand, it is important that the brand names that you use as keywords are really popular. Otherwise, you will have one more useless key, and this may lead to an increase in the cost of your advertising company, since in this case, unclaimed traffic can not be avoided.

When working with branded keys, you should consider how popular and in demand they are. If the company you are selling is not as popular as you would like, you can use its geolocation by combining geolocation and brand keywords. This way you will be able to level the low popularity of the brand whose products you sell and at the same time be able to raise the performance of your online store.

Informational

With this type of key, everything is not so clear. Informational keywords are a list of questions that your potential customers most often use when searching for products that are available in your catalog. In order to use information keywords correctly, you need to understand which of them can be used by representatives of your target audience.
You can get this information by conducting a series of studies of your target audience, which will not only help you understand the list of informational keywords, but also in General help you correctly configure contextual advertising and SEO adaptation.

If the data about your target audience is no longer relevant, you should conduct a new CA study. Outdated information can adversely affect the success of your advertising company, and lead to the fact that your advertising budget will go “to the wind”.

In order to avoid this situation, you need to carefully research your target audience, trying to get as much information about it as possible. If you have no experience in conducting such research, but you want to get the most out of an advertising company, we recommend that you contact specialists.

Website creation Studio Glyanec has been researching the target audience, designing advertising companies and developing turnkey websites for 12 years. During this time, the specialists of the Glynec design Studio have created more than a thousand Internet resources that successfully promote in their niche thanks to the Studio's advertising campaigns. If your online store needs effective contextual advertising, remarketing, or you are just thinking about ordering a turnkey online store — Glyanec Studio can help you make your dreams come true. The Studio's designers will design the author's design of the resource for you, taking into account all your wishes and modern trends in website design, and marketers will help you create a successful advertising campaign that will help your online store start its way to the top of search results.

In order to get acquainted with the services of the gloss company, or to order the creation of an online store from the specialists of the web Studio, you only need to go to the site and leave your request there. The company's Manager will contact you as soon as possible to clarify all the details. If you have a number of questions to specialists, you can contact the Studio Manager using the online chat located on the pages of the design Studio Glyanec website.

Navigational

Navigation keys should be used if your online store was launched not yesterday and already has a small, but a base of customers who know what it is called. Navigation keys are the name of the site that a potential buyer enters in the search bar due to ignorance of the exact address of the Internet resource. In General, you can use these keys at the very start of your service, especially if you have already started advertising in social networks when you open an online store.

Multimedia

You may need multimedia keywords if your goal is to promote your news resource or photostock. In the case of an online store or a company's website, multimedia words are absolutely useless and are not able to bring you anything other than useless traffic from non-interested users. The second problem with multimedia keywords is their pressure on the final cost of the advertising company, because using them you will still get clicks, but the transitions to the page of your online store will not be made by potential buyers, but by users who needed a photo of the product you sell, or a video review.

Common

General keywords are those words that are related to your product in one way or another. For example, the keyword "bag”, there is no specification women's bag, sports bag, clutch. General keywords are more aimed at increasing the number of visits to the resource than at increasing the number of sales. If you want to increase the traffic and conversion rate in your online store, General keywords are perfect for this, but if your goal is to increase sales, we recommend that you use General keywords last.

Conclusion

Each of the types of keywords is able to perform a particular function. For a successful advertising campaign for your online store, you need to understand what types of keywords are suitable for you and what search words are most often used by your potential customers. If you do not have such information, but you want your advertising company to be successful in the end and have an impact on the performance of your resource, we recommend that you contact the Glyanec Studio to analyze your target audience.

Target audience analysis is a process that is necessary for further successful promotion of your online store. Studio creating websites Glyanec over 12 years of experience in the design of advertising campaigns, analysis of target audiences and the subsequent launch of promotional offers. The web Studio has more than 1200 designed and successfully promoted websites, which are still supported by the web Studio. If you are just thinking about opening your own online store and are looking for a Studio that can develop a turnkey online store, with the design and structure of an online resource — Glyanec Studio is ready to help you.

The Studio's specialists are high-class professionals who have more than one hundred websites and online stores behind them. If your online resource needs remarketing or you want to refresh the design of your online store, the Glyanec design Studio team will help you in this difficult task. You can get acquainted with the services of the Glyanec Studio, order a turnkey online store or ask a few questions to the company's Manager on the aspects you are interested in on the Glyanec web Studio website, using the contacts tab, or by using the online chat located on the web Studio's website.