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Myths and reality of SEO promotion in 2021: What to believe and what to forget forever
SEO is one of the most effective, old and at the same time popular channels for promoting Internet resources. When ordering the creation of a turnkey online store, an entrepreneur already knows that he will need a specialist in optimization and content creation – in order for the promotion of an online store to be really effective.
The topic of SEO promotion is shrouded in many myths and legends. Due to the fact that this marketing channel is one of the oldest among others, it is not surprising that a lot of different opinions have appeared during its existence. Nevertheless, for the effective promotion of an Internet resource in the current year, it is important that when ordering the creation and promotion of an online store, you know what is reality and what is fiction. Understanding how SEO works and that the information present on the Internet has nothing to do with reality – you will save yourself from unnecessary doubts and will be able to concentrate on the systematic promotion of the Internet resource.
Myths and legends related to SEO
As we have already said, SEO is one of the oldest methods of promoting Internet resources. Therefore, it is not surprising why so many myths have accumulated around the creation and promotion of websites.
To achieve results and develop a marketing strategy, it is necessary that you know what SEO is, how it works and what is true and what is fiction from the information offered to you. But how to separate the legend from reality? To do this, we have collected the top most popular myths about SEO and decided to tell you about each of them.
The list of the most popular myths about SEO optimization, promotion and results of this marketing channel is as follows:
1. The lack of efficiency from SEO and the actual uselessness of this marketing channel
If you have been interested in the topic of promoting Internet resources and their creation for a long time, you have definitely heard that “SEO is already dead”. This opinion was reached by marketers at the moment when PPC advertising began to gain momentum and quickly bring traffic, unlike the same SEO. After conducting an analysis based on the indicators of similar sites for one period of time, PPC advertising really turned out to be more effective, which is why some experts simply wrote off SEO.
Despite this, given the new ranking algorithms and Google's goals at the moment – we can safely say that SEO promotion is the most alive of all. Against the background of a sharp rise in the price of RRS advertising for all niches, and the actual inexpediency of paying for each user click, given the huge competition, marketers this year came to the conclusion that SEO is not only alive, but also more effective. The thing is that SEO promotion, even if it does not bring big numbers right away, but at the same time the effect of such promotion lasts many times longer than from PPC advertising. At the same time, SEO optimization and promotion are less expensive from a financial point of view, and in the dry balance, the site owner will receive approximately the same indicators – at a completely different cost.
2. SEO is a system that is impossible to master and understand
This opinion is usually reached by marketers who are just starting their career. The thing is that for ranking sites, sex systems on average use more than 200 factors, most of which are still unknown. From this we can conclude that the concept of SEO optimization appeared exactly when specialists were able to systematize the data obtained with experience – and use them in practice.
Having launched the SEO promotion of an online store, you can never be 100% sure of a specific success rate. Nevertheless, high-quality optimization and competent promotion with the help of SEO can bring excellent results. In order to achieve them, it is important to cooperate exclusively with qualified specialists who understand not only the most fundamental aspects of SEO, but also track all changes and the appearance of new ranking factors.
3. Getting results from SEO requires a huge amount of time.
One of the most popular myths about SEO is the myth about the duration of obtaining results. On the Internet, you can often find articles that indicate that to get results from SEO promotion, you will need to wait not a week or a month, but years. We hasten to reassure you, in fact, this is not the case.
In order to get the first results from SEO promotion, you will only need constancy and a little patience. You can achieve significant and noticeable results with the help of SEO in just 4 weeks. On the other hand, if you publish optimized content for one article once a month, it may take you years to get a really noticeable result.
4. The cost of SEO is very high compared to other marketing channels
In fact, this myth has absolutely nothing to do with reality. The fact is that SEO offers a long-lasting effect and permanent results. Using SEO to promote your online store, you can be sure that over time the traffic indicator will increase, as well as the number of conversions. At the same time, improperly optimizing the site or trying to promote with non – unique content-you are unlikely to be able to recoup the money spent.
Any promotion on the Internet requires funds. Depending on what result you want to get, the cost of promotion may vary. The main thing in the question of "expensive” or" inexpensive” is to understand what will be really profitable for your online store – and what will become an excess.
5. It is impossible to launch and promote a new website using SEO
This myth still has something in common with reality, but this part is incredibly small. The fact is that if your competitors ' sites have been around for a long time, have a database of high – quality content, links and customers, then it will be difficult for you to bypass them. Nevertheless, using effective marketing strategies, resorting to optimizing the site and content as often as the strategy requires, you can quickly catch up with your rivals, and even bypass them.
6. Using SEO can harm your resource
This conclusion was born in the minds of marketers at a time when in 2016, sites that were promoted with the help of a huge number of purchased links and non – unique content began to lose their positions sharply. The thing is that the sites that lost their positions were not useful and did not represent any value for users. Nevertheless, due to the huge link mass, they were kept in the leaders of the search results, which is why users had to scroll through the search results until they got to a really useful site.
At the moment, search engines strongly welcome the use of SEO and even increase its importance in ranking issues. It is important for any search engine that the client receives the most high-quality and relevant information, and SEO is just necessary to search for such information in the search engine catalog.
By optimizing your site for all the requirements of the search engine from the point of view of SEO, you will thereby simplify the task for search robots, because they will be able to find your Internet resource much faster than the sites of your competitors.
7. SEO consists only of links
Another popular misconception among users and novice developers. For a long time, the link mass was of great importance for promotion, and could provide the site owner with good traffic and a position in the search results. After Google launched the “Pinguin " filter – the number of sites promoted solely due to the link mass – sharply decreased. Most of these sites were of no value to the user, and therefore the company used filters to deprive the sites of their old positions.
Despite the fact that these events took place quite a long time ago, the opinion that SEO is only an accumulation of link mass is still floating on the Internet.
In fact, SEO boasts a huge list of tools that can affect the success of promoting your Internet resource. Each of the SEO tools has its own efficiency and effectiveness, so you will be able to achieve maximum performance in a short time only if all the available tools are used for their intended purpose and in accordance with the requirements of the search engine.
The listed myths are only a small part of the extensive folklore associated with SEO website promotion. Nevertheless, because of them, a huge number of entrepreneurs refused to promote using SEO, which is why in the future they had to spend large budgets in order to achieve their goals.
When planning promotion using SEO, it is important to remember that its effectiveness directly depends on the quality of your Internet resource. The better the online store was created, the more chances that your promotion will be very successful. But how to create a high-quality turnkey online store in 2021?
Where to order the creation of an online store on a turnkey basis
The development of an online store is a process divided into many stages. In order to develop a turnkey online store and give it prospects in promotion – it is important that the development itself is handled exclusively by professionals in their field.
If you are planning to order the creation of an online store, but still have doubts about which company to contact – order the development of an online store from the Glyanec web studio. Our company has been creating turnkey online stores and corporate websites for more than 13 years. Our clients include leading Ukrainian companies in various industries. The Glyanec team is highly qualified specialists who are able to create a website for you not only taking into account the modern requirements of search engines, but also taking into account your personal preferences.
Enlist the support of the best web studio in Ukraine and launch an online store of the highest level, together with Glyanec.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
