SEO optimization of an online store – which parameters are worthy of attention

SEO is an integral part of promotion this year. The rise in the cost of PPC has led to the fact that most Internet resources have chosen SEO as their main marketing channel. Despite the fact that SEO is one of the oldest and most established channels for receiving traffic, it is effective and does not require huge costs.

Promotion with the help of RRS has been popular over the past years. With the arrival of the pandemic, when most companies were banned from trading offline, hundreds of organizations rushed to create their own websites to stay afloat. This, in turn, led to a rapid rise in the cost of PPC in all niches, making this marketing channel unprofitable, especially for newly created Internet resources. At the same time, Google announced its intentions to bring content and SEO to the absolute, as far as promotion methods are concerned. Thus, the search engine wants to fight incompetent resources, and has even created several new ranking factors that will begin their work in due course.

With the revival of SEO as a leading marketing channel, many sites were not ready for such a turn of events. This is reflected in the constant loss of positions, although Google has not yet launched all the factors planned by the company. In order to avoid losing positions and stay afloat, online stores and corporate websites needed to be re-optimized and work on mistakes, but where to start?

In order to answer this question, we have compiled a checklist of items that are primarily worthy of attention when re-optimizing the site. Each of the items that we will consider will be able to help your Internet resource not only stay afloat, but also rise higher in the search results, which in turn will increase the profit of your company.

SEO – where to start

SEO is one of the oldest marketing channels on the internet. Thanks to working with key queries and creating expert content, the sites have been promoted for the last 15 years, which means something. Nowadays, SEO has once again become one of the main factors for the success of promotion, but many forget where SEO begins.

The foundation of search engine promotion, no matter how logical it may sound– is an Internet resource. The higher the quality of your site– the more chances for effective search engine promotion and the less money you will need to achieve your goals. Thus, without saving on creating an online store under the keys, but by contacting specialists in your field– you will be able to significantly reduce marketing costs in the future, and achieve the desired indicators much cheaper than your competitors, whom you will soon leave behind.

When planning to create an online store, you should focus on the leaders in this niche. Thanks to their experience and the list of services they provide, you will be able to order the creation of an online store, its optimization and promotion in the same place, which will not only save money, but also guarantee the quality of work due to the interaction of employees of the same company. If you are just planning to order the creation of a turnkey online store and are in search of a good studio - tell the development of an online store from the specialists of the Gloss web studio. We have been working with leaders of various niches for 13 years, creating new sites for them and promoting their sites around the world. For 13 years we have achieved success and managed to beat all our competitors, but we do not plan to stop there. We are constantly developing so that our customers can get the desired result faster and reach the desired heights in the world of Internet marketing.

In order to learn more about Gloss web studio and get acquainted with examples of works or services provided by our company, you can use the appropriate tabs in the site menu. You can also ask your questions to our specialist in an online chat, or by using the phone number published on the website.

We have sorted out the foundation of SEO promotion, but what's next? What parameters are most important for effective search engine promotion and what is worth paying attention to first of all. In order to answer this question in detail, we have compiled a checklist of items worthy of the attention of an SEO optimizer. Each of these points has a significant value both for the overall evaluation of the site from the point of view of search robots, and for ranking. Therefore, taking into account all the points that we will list below, you can significantly increase the chances of your Internet resource to succeed. And so, let's get started!

Site Performance and Coverage Reports: What are they and why are they needed

Efficiency reports are considered to be reports, thanks to which you can track not only the total amount of traffic, but also the leading pages. The leading pages are the pages that bring the most traffic and it is from them that you need to start working on optimization. The fact that these pages are already bringing you traffic suggests that if you optimize them at a higher level, their effectiveness will naturally increase.

At its core, performance reports are metrics that show queries, devices and the location from which transitions to the pages of your online store took place. With such information, the SEO optimizer can not only optimize the pages of the site more efficiently, but also make the necessary changes to its marketing strategy. All this, in turn, can have a positive impact on the effectiveness of promotion and as a result will bring you more traffic and conversions.

As for coverage– this term is used for indexing metrics. In order for your site to be promoted, it is important that all its optimized pages are indexed, and the keywords used on the pages bring as much result as possible. For multi-page sites, cases when more than half of the pages are not indexed are by no means uncommon. Most often, the reason for this is the lack of convenient linking and redirects to certain pages. Thus, search robots simply cannot find the pages they need to index, since there is no direct path to them.

By paying attention to both SEO indicators, a specialist can correct existing errors and help the web resource to move noticeably better. By analyzing data from performance reports, a specialist can make changes to the website and marketing strategy. At the same time, paying attention to the SEO coverage indicator, the optimizer is able to identify pages that have not been indexed and fix this problem. In the end, after analyzing and making all the necessary changes, the most effective pages of your site will bring more traffic, and those pages that were not indexed by the search engine will appear in its catalog.

Sitemap file and work on it

The Sitemap file is one of the most important for your web resource. It is with the help of it that search robots find and index the pages of your online store and it is on its quality that what percentage of pages will not be indexed depends. If you have owned an online store for a long time, but some of the pages have not been indexed by a search engine– there is a high risk that the problem lies in the Sitemap file.

If the pages that you have recently optimized are not indexed, there is no point waiting for results from them. In order for these pages to bring traffic to your site, you need to send a Sitemap file to search engine bots for additional indexing. Thus, you will not only be able to speed up the process of searching pages from the search engine, but also noticeably speed up the promotion process, since those pages that have been optimized will begin to bring separate traffic.

Site loading speed and methods of influencing it

Until quite recently, the loading speed of the site was not such an important ranking factor, but over the past few years everything has changed. Google, in its desire to provide users with the most convenient conditions for consuming useful and expert content, has created several ranking factors aimed at evaluating the site in terms of its speed.

Thus, the following parameters have become new ranking factors in terms of the page loading speed of your site:

1. FCP (First Contentful Paint– - this parameter is responsible for the speed at which the user can see the first content of your site from the moment he requested the address of the Internet resource. To simplify it, this parameter calculates how long it took between clicking on the site header and the client seeing something on his monitor.

The reason for the appearance of this parameter lies in the fact that most customers are simply not ready to wait long. In order to reduce the bounce rate, it is important that your Internet resource can quickly interest the user and loading some elements faster than others is a great way to achieve this result.

2. FID (First Input Delay– - this parameter is responsible for how quickly the browser responds to the user's click. This click can be made both at the site address and on any other element of the Internet resource. This parameter is important for evaluating the site in terms of its immediate loading and its duration for the client. The less time the browser takes to load the page– the higher its rating and the better it is for the Internet resource.

Each of these parameters has an impact on the ranking of your Internet resource, but these are far from the only characteristics that are important in the issue of loading your site. Google has recently launched a group of ranking factors called Core Web Vitals. To learn more about the ranking factors in this group, as well as how to influence their assessment, you can get acquainted with other articles in our blog.

User experience on mobile devices

In the age of technology, when a smartphone easily replaces a laptop and even a personal computer– it is very important that your website is ready for this. Google search engine strives to provide users with maximum comfort, and it is not surprising that the presence of a mobile version of the site has become mandatory for all resources planning to effectively promote themselves in the Internet environment. In order to achieve the desired result, you should think about creating a mobile version of a website or application that can provide all the functions necessary for the user.

If you are just planning to create a turnkey online store– the best solution for you will be to choose Mobile first. This principle of creating a website allows developers to initially create an online store for a smartphone, and after the design is ready, scale it to the size of a personal computer monitor. Creating an online store, its layout and design with a focus primarily on mobile phones helps to manage the space on the page more competently in the future and minimize the presence of unnecessary elements on the pages of the site. In addition, the availability of a convenient version for smartphones is of great importance and influence both for promotion and for customer loyalty towards your web resource.

User experience and its value

Summing up the results of this checklist, it is impossible not to mention what connects each individual voiced parameter, namely, user experience. User experience is an aspect that has a connection with all the elements and indicators of your site. It depends on the value of the experience offered to you to the client, whether he becomes your client or goes to competitors, and therefore we could not ignore the user experience.

The user experience itself is a whole range of parameters that somehow affect the efficiency and convenience of your Internet resource. These are download speed, content, button quality, intuitive navigation, and much more. Thus, it can be concluded that the user experience is the quintessence of everything the user interacts with.

It follows from this that, in order to improve the user experience and make it more valuable, you should contact specialists who are able to conduct a deep audit of your Internet resource. These specialists will not only be able to evaluate the experience that your online resource offers, but will also be able to find mistakes made by developers and designers in the process of creating an online store. You will also be able to order bug fixes from the specialists you contact, which can significantly affect the effectiveness of your promotion.

As we said at the very beginning of the article - one of the most important factors for effective promotion is the site itself that you plan to promote. Nowadays, fewer and fewer old sites remain on the first page of search results, because they are inherently too archaic to compete with new Internet resources, originally created with an eye to modern ranking factors and search engine requirements. Nevertheless, any situation can be corrected - if you turn to professionals.

If you are not ready to spend time and money on correcting errors, you can always order the creation of a turnkey online store from the specialists of the Glyanec web studio. For 13 years of work, our team has managed to bring more than a hundred sites to the top of the search results, each of which you can get acquainted with in our portfolio, you can also read reviews from our clients and find out which companies cooperate with us.

If you have any questions about the services of the Glyanec web studio or you want to learn more about specific aspects of cooperation, contact us using the phone number or online chat located on the Gloss website.

Order the creation of an online store from the professionals of the Glyanec web studio, become the leader of your niche tomorrow!