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Thematic contextual advertising, what resources it will suit and how it differs from search
Contextual advertising is one of the main tools for promoting Internet resources. In our latitudes, it has been used for 20 years and still perfectly copes with the promotion of online stores and news portals. Contextual advertising is divided into two main types: search and thematic. We have already considered search contextual advertising, its features, settings, and how it works.it is now the turn of thematic advertising.
What is thematic search advertising? What are its direct functions? What data do you need to have for its correct configuration, and most importantly, what results can such advertising bring to your online store? Today we will try to answer all your questions and consider thematic contextual advertising, in the key of the main tool for promoting an online store, let's start!
Thematic contextual advertising
Unlike another type of contextual advertising, search, thematic advertising is not aimed at displaying ads in the search query results, but at placing them on thematic sites, forums, and other Internet resources.
The main purpose of thematic contextual advertising is not just to attract the user, but to attract a potential buyer who is somehow related to the theme of the advertising campaign.
For example, if Oleg Vasilyevich is now looking for information on forums on how to change the tires on a car from summer to winter, then he will definitely come across a thematic contextual advertising in the form of a banner or video with a call to visit a service STATION, where specialists will do all the work for him. The same will be waiting for Anastasia, who is currently looking for a cheesecake recipe at home, on Google recipe sites and will offer her several establishments or deliveries in her city that can prepare and deliver cheesecake for her within an hour.
This is how thematic contextual advertising works. Its main task is to encourage the user to visit the advertised resource that can help them solve their problems. Due to the huge number of settings, thematic contextual advertising is more often included in the circle of interests of your company's target audience than any other advertising.
To get high results and overall success of a thematic contextual advertising company, it is very important to know the interests of your target audience well and understand exactly how to set up advertising. If you do not have the necessary information about your target audience, or you do not have experience in designing, configuring, and then launching contextual advertising campaigns, we recommend contacting a professional. Glyanec design Studio has been creating turnkey online stores, designing designs and launching advertising campaigns for 11 years. During this time, the web Studio has created more than 1200 Internet resources and countless advertising campaigns that successfully promote customers ' Internet resources to this day. The Studio staff can help you find the necessary information to properly configure and successfully launch your contextual advertising campaign, and if necessary, create an author's design for your online resource. Web Studio Glyanec provides a full range of services related to the design, creation and launch of Internet resources. If your business needs a high-quality website or your online store has stopped showing the desired conversion rates, the gloss Studio team will help you with this problem. In order to consult a company Manager or order the creation of a turnkey online store, use the information from the contacts tab or the online chat located on the pages of the Glanec design Studio website.
Types of thematic contextual advertising
Thematic contextual advertising can be of several types, each of which has its own influence and motivates potential buyers to make a purchase in its own way. Thematic ads are divided into:
- Text
Text ads can often be found on various forums. As a rule, the text briefly introduces the potential customer to the positive aspects of the service or product, when purchasing or ordering in a particular store. For the convenience of users and the growth of indicators of the advertised Internet resource, such text must include a link, clicking on which the user will be on the site of an online store or company that sold the product or service they need.
- Banner
Banner ads are a cross between text and video ads. This type of ad can be static or dynamic. In the case of a static image, the link to go to the resource is usually inserted in the text message on the image. In turn, a dynamic ad may contain an animation that will automatically send the user to your resource when they click on it, or it may contain a call to action.
An example of a call to action can be a sharp statement that will definitely appeal to a narrow circle of people, your potential customers, or an offer to answer a few questions. At the end of the survey, an advertising banner will offer to visit your resource showing a favorable offer or an announcement about the start of a sale, which will definitely interest a person looking for materials on the topic they need.
- Video ads
This type includes video presentations, announcements, and promo videos created to interest a potential buyer or client of your resource. Video advertising does not oblige the user to perform any action, because the link to your resource is located directly under the video file. Despite this, the indicators of video advertising are not inferior to those of the other two types of thematic contextual advertising.
Depending on the products you sell and the parameters of your target audience, different types of thematic advertising may suit you, and sometimes all at once. In order to find out what type of thematic contextual advertising is suitable for your online store and how to correctly create an advertising offer, you need to have the results of research of your target audience and know how certain settings can affect the results of your advertising company. If you want to launch a successful thematic advertising company, the marketers of the Glyanec web Studio will help you with this.
Specialists of the Glyanec design Studio have extensive experience in creating and designing advertising offers. The company's employees can conduct a study of your target audience for you, offer contextual advertising options based on your target audience's indicators and your wishes, and create a successful advertising company that can help your online store increase its indicators. The Glyanec team has more than 1000 created and advertised resources behind it, and you can view each of them by visiting the company's portfolio.
If your store needs a turnkey website, or you want to advertise your online store on the eve of the holidays-contact the specialists of the web Studio Glyanec. Design Studio Glyanec will help you update the design of your online store, conduct remarketing and launch a high-quality advertising campaign aimed at your target audience. To order the services of the web Studio Glyanec, leave a request on the company's website or contact the Manager of the Studio gloss using the information that you will find in the “contacts" tab.
Advantages of using thematic contextual advertising
Thematic contextual advertising differs favorably from search advertising in a number of characteristics. Due to its indicators, thematic advertising sometimes exceeds the search indicators, but the feasibility of using it depends on the advertised product or service, as well as the correct settings of the advertising campaign and the attractiveness of the offer itself.
The strengths of thematic contextual advertising are as follows:
- Targeting
Targeting performance indicators for thematic contextual advertising are higher than for search ads. This is due to the fact that content-based contextual ads are published not based on a single search query, but based on queries over a certain period of time. This way, ads will only be visible to really interested users who are ready to become your customers.
- Cost
The cost per click is usually either equal to or lower than that of search ads
- Speed of getting results
Due to the fact that thematic contextual advertising focuses not on one specific query, but on a set of search queries, your advertising company will get to potential customers much faster than in the case of a search engine. You will see the first results of your thematic ad campaign just a few hours after it is launched.
Despite all the positive aspects of thematic contextual advertising, it is impossible to say that it is better than search advertising. The fact is that both types of advertising perfectly coexist and affect your target audience in different ways, and their success directly depends on the amount of information about your target audience that you have and the correct settings of the advertising campaign.
What you need to set up your content-based contextual advertising correctly
Contextual advertising is a multi-functional tool that can help you boost your customer base and expand your target audience. For a successful thematic advertising campaign, you need to have information related to your target audience or the user segment that interests you the most. To properly set up and launch an advertising campaign, you need to know:
- Geographical location
In order for your online store's thematic advertising to be successful, you need to know where your potential customers live. It is also worth starting from the company's ability to deliver to a particular corner of the globe. If your online store delivers only in your country, you should analyze the activity of visitors to your resource and draw conclusions about which part of the country they live in. Knowing this information, you can direct your advertising company to a specific region where your products are most in demand.
- Activity time
In order for your target audience to see your advertising company, you need to understand what time your potential customers are online. With this data, you can set the advertising company a specific time at which it will be published and displayed on various resources. This way you can significantly increase traffic and conversion on your site — while reducing the advertising budget, eliminating the time of impressions that are not of interest to you.
- Behavior
The behavior of visitors to your online store can tell you a lot about your target audience and tell you exactly what to change on the resource. Also, if most users are interested in the same tab, it makes sense to place a link to it when designing an advertising campaign.
This is just a part of what you need to know about your target audience to successfully launch your ad campaign. If you do not have this data or are afraid of making a mistake when setting up contextual advertising in Google Ads, contact a professional for help. Web Studio Glyanec can help you research your target audience and then design, create, and directly launch your advertising company. The Studio's specialists have many years of experience in creating and promoting online resources, thanks to which your advertising campaign will be able to accurately reach your target audience and will successfully promote your online store. To order a turnkey site or any other service, leave a request on the website of the Glyanec Studio or contact the Manager using the online chat located on the site pages.
Conclusion
Thematic contextual advertising is a great way to make yourself known to an audience that is definitely interested in your services or products. A properly configured advertising company can help you promote your online resource and expand the customer base of your online store. If you are not sure that you can properly set up and launch a thematic advertising campaign on your own, entrust this task to professionals.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
