Thematic contextual advertising, what resources it will suit and how it differs from search

Contextual advertising is one of the main tools for promoting Internet resources. In our latitudes, it has been used for 20 years and still perfectly copes with the promotion of online stores and news portals. Contextual advertising is divided into two main types: search and thematic. We have already considered search contextual advertising, its features, settings, and how it works.it is now the turn of thematic advertising.

What is thematic search advertising? What are its direct functions? What data do you need to have for its correct configuration, and most importantly, what results can such advertising bring to your online store? Today we will try to answer all your questions and consider thematic contextual advertising, in the key of the main tool for promoting an online store, let's start!

Thematic contextual advertising

Unlike another type of contextual advertising, search, thematic advertising is not aimed at displaying ads in the search query results, but at placing them on thematic sites, forums, and other Internet resources.

The main purpose of thematic contextual advertising is not just to attract the user, but to attract a potential buyer who is somehow related to the theme of the advertising campaign.

For example, if Oleg Vasilyevich is now looking for information on forums on how to change the tires on a car from summer to winter, then he will definitely come across a thematic contextual advertising in the form of a banner or video with a call to visit a service STATION, where specialists will do all the work for him. The same will be waiting for Anastasia, who is currently looking for a cheesecake recipe at home, on Google recipe sites and will offer her several establishments or deliveries in her city that can prepare and deliver cheesecake for her within an hour.

This is how thematic contextual advertising works. Its main task is to encourage the user to visit the advertised resource that can help them solve their problems. Due to the huge number of settings, thematic contextual advertising is more often included in the circle of interests of your company's target audience than any other advertising.

To get high results and overall success of a thematic contextual advertising company, it is very important to know the interests of your target audience well and understand exactly how to set up advertising. If you do not have the necessary information about your target audience, or you do not have experience in designing, configuring, and then launching contextual advertising campaigns, we recommend contacting a professional. Glyanec design Studio has been creating turnkey online stores, designing designs and launching advertising campaigns for 11 years. During this time, the web Studio has created more than 1200 Internet resources and countless advertising campaigns that successfully promote customers ' Internet resources to this day. The Studio staff can help you find the necessary information to properly configure and successfully launch your contextual advertising campaign, and if necessary, create an author's design for your online resource. Web Studio Glyanec provides a full range of services related to the design, creation and launch of Internet resources. If your business needs a high-quality website or your online store has stopped showing the desired conversion rates, the gloss Studio team will help you with this problem. In order to consult a company Manager or order the creation of a turnkey online store, use the information from the contacts tab or the online chat located on the pages of the Glanec design Studio website.

Types of thematic contextual advertising

Thematic contextual advertising can be of several types, each of which has its own influence and motivates potential buyers to make a purchase in its own way. Thematic ads are divided into:

• Text

Text ads can often be found on various forums. As a rule, the text briefly introduces the potential customer to the positive aspects of the service or product, when purchasing or ordering in a particular store. For the convenience of users and the growth of indicators of the advertised Internet resource, such text must include a link, clicking on which the user will be on the site of an online store or company that sold the product or service they need.

• Banner

Banner ads are a cross between text and video ads. This type of ad can be static or dynamic. In the case of a static image, the link to go to the resource is usually inserted in the text message on the image. In turn, a dynamic ad may contain an animation that will automatically send the user to your resource when they click on it, or it may contain a call to action.

An example of a call to action can be a sharp statement that will definitely appeal to a narrow circle of people, your potential customers, or an offer to answer a few questions. At the end of the survey, an advertising banner will offer to visit your resource showing a favorable offer or an announcement about the start of a sale, which will definitely interest a person looking for materials on the topic they need.

• Video ads

This type includes video presentations, announcements, and promo videos created to interest a potential buyer or client of your resource. Video advertising does not oblige the user to perform any action, because the link to your resource is located directly under the video file. Despite this, the indicators of video advertising are not inferior to those of the other two types of thematic contextual advertising.

Depending on the products you sell and the parameters of your target audience, different types of thematic advertising may suit you, and sometimes all at once. In order to find out what type of thematic contextual advertising is suitable for your online store and how to correctly create an advertising offer, you need to have the results of research of your target audience and know how certain settings can affect the results of your advertising company. If you want to launch a successful thematic advertising company, the marketers of the Glyanec web Studio will help you with this.

Specialists of the Glyanec design Studio have extensive experience in creating and designing advertising offers. The company's employees can conduct a study of your target audience for you, offer contextual advertising options based on your target audience's indicators and your wishes, and create a successful advertising company that can help your online store increase its indicators. The Glyanec team has more than 1000 created and advertised resources behind it, and you can view each of them by visiting the company's portfolio.

If your store needs a turnkey website, or you want to advertise your online store on the eve of the holidays-contact the specialists of the web Studio Glyanec. Design Studio Glyanec will help you update the design of your online store, conduct remarketing and launch a high-quality advertising campaign aimed at your target audience. To order the services of the web Studio Glyanec, leave a request on the company's website or contact the Manager of the Studio gloss using the information that you will find in the “contacts" tab.

Advantages of using thematic contextual advertising

Thematic contextual advertising differs favorably from search advertising in a number of characteristics. Due to its indicators, thematic advertising sometimes exceeds the search indicators, but the feasibility of using it depends on the advertised product or service, as well as the correct settings of the advertising campaign and the attractiveness of the offer itself.
The strengths of thematic contextual advertising are as follows:

• Targeting

Targeting performance indicators for thematic contextual advertising are higher than for search ads. This is due to the fact that content-based contextual ads are published not based on a single search query, but based on queries over a certain period of time. This way, ads will only be visible to really interested users who are ready to become your customers.

• Cost

The cost per click is usually either equal to or lower than that of search ads

• Speed of getting results

Due to the fact that thematic contextual advertising focuses not on one specific query, but on a set of search queries, your advertising company will get to potential customers much faster than in the case of a search engine. You will see the first results of your thematic ad campaign just a few hours after it is launched.

Despite all the positive aspects of thematic contextual advertising, it is impossible to say that it is better than search advertising. The fact is that both types of advertising perfectly coexist and affect your target audience in different ways, and their success directly depends on the amount of information about your target audience that you have and the correct settings of the advertising campaign.

What you need to set up your content-based contextual advertising correctly

Contextual advertising is a multi-functional tool that can help you boost your customer base and expand your target audience. For a successful thematic advertising campaign, you need to have information related to your target audience or the user segment that interests you the most. To properly set up and launch an advertising campaign, you need to know:

• Geographical location

In order for your online store's thematic advertising to be successful, you need to know where your potential customers live. It is also worth starting from the company's ability to deliver to a particular corner of the globe. If your online store delivers only in your country, you should analyze the activity of visitors to your resource and draw conclusions about which part of the country they live in. Knowing this information, you can direct your advertising company to a specific region where your products are most in demand.

• Activity time

In order for your target audience to see your advertising company, you need to understand what time your potential customers are online. With this data, you can set the advertising company a specific time at which it will be published and displayed on various resources. This way you can significantly increase traffic and conversion on your site — while reducing the advertising budget, eliminating the time of impressions that are not of interest to you.

• Behavior

The behavior of visitors to your online store can tell you a lot about your target audience and tell you exactly what to change on the resource. Also, if most users are interested in the same tab, it makes sense to place a link to it when designing an advertising campaign.

This is just a part of what you need to know about your target audience to successfully launch your ad campaign. If you do not have this data or are afraid of making a mistake when setting up contextual advertising in Google Ads, contact a professional for help. Web Studio Glyanec can help you research your target audience and then design, create, and directly launch your advertising company. The Studio's specialists have many years of experience in creating and promoting online resources, thanks to which your advertising campaign will be able to accurately reach your target audience and will successfully promote your online store. To order a turnkey site or any other service, leave a request on the website of the Glyanec Studio or contact the Manager using the online chat located on the site pages.

Conclusion

Thematic contextual advertising is a great way to make yourself known to an audience that is definitely interested in your services or products. A properly configured advertising company can help you promote your online resource and expand the customer base of your online store. If you are not sure that you can properly set up and launch a thematic advertising campaign on your own, entrust this task to professionals.