Website promotion is a topic that constantly comes to mind for every owner of an Internet resource. And this is not surprising, the future and income of your business depends on the position of the site in the search results. The main place for business promotion not only in Ukraine, but also around the world, is the Google search engine. More than 80% of all global traffic belongs to the Google search engine, and given the situation in the world that developed in 2020 and continues to this day, the promotion of the site has become as relevant as possible.
Every year, Google tries to provide users with the most useful and necessary materials, which is why the search engine algorithms are constantly updated and improved. This creates a number of problems for the owners of web resources, because it is becoming increasingly difficult to promote their sites. At the moment, Google has taken a course to modernize the search engine on mobile devices, simultaneously updating the algorithms for selecting content. With the advent of the new year, the situation in the promotion has changed somewhat. The competition is growing every day and Google understands this.
In this article, you will find the answer to the question “ "how to promote a site in 2021”," what tools to use for rapid growth of traffic and conversion”, as well as “what affects the site's position in search results in 2021", let's get started!
Promotion of the site and its creation: How to create a website for quick promotion or adapt your web resource to the requirements of 2021
When creating a website in the new year, the first thing you should think about is the strategy for its subsequent promotion. Just to create a website is not enough, you need to get your potential customers to visit it, and this is not so easy to achieve. Next, we'll look at 6 ways to help your online store become more popular and advance in search results. Using several techniques at once, you can enhance their effect and get the desired result faster.
1. Content: How articles and blogs can affect the promotion of your site
The Internet is a huge repository of information, it was created as a world library of knowledge, and now this idea is more relevant than ever. Users asking questions first of all look for the answer on the Internet and if they manage to find answers to their questions on your site — this will have a certain impact on the promotion. The fact is that the main idea of Google, which the company brings more and more with each new update, is fast access to high — quality content.
Google algorithms have already learned to independently check and compare the facts that you publish with reality, which is why it is very important that when creating a website and filling it with content, you use only reliable facts and verified information. Short articles will not significantly affect the results of your promotion, their size and volume are too small to place comprehensive answers to users ' questions, and of course to place a sufficient number of keywords. Using a blog on your site, you can start promoting your resource today, taking a responsible approach to creating unique content. Uniqueness in 2021 is an extremely important parameter, if you manage to create unique content without using third-party photos and videos, while answering the question that interests users — Google will notice this, and raise your site higher in the search results.
The use of large articles has a few more advantages, for example, the more often visitors to your site add articles to bookmarks — the more your site rises in the search results. The situation with the time that users spend reading your article affects your position in a similar way.
2. Site loading speed: How a second can decide the fate of your resource
The second most important point for promotion in 2021 is the loading speed of your site. Creating a website is not easy, but it is even more difficult to adapt it to different operating systems and mobile devices. In the new year, Google, as well as users, have made an even greater emphasis on the speed of loading web pages. At the moment, the reality is that even one extra second of delay when loading your resource can cost you a user, and the algorithms will notice it.
The higher the bounce rate of your resource — the lower your site will be located in the search results, and this does not fit in with the goal that you have set for yourself. In order to avoid such a result, resource owners often use plugins that compress images and thus speed up page loading, but to solve the problem more globally, you need to think about this at the stage of creating a site. If your goal is a quick resource that will be free of technical problems and errors, and you do not have to spend time fixing them — order a website from professionals. To achieve such a result on your own without having experience in site design is almost impossible, and to get at least some result, you will need to study a lot of information.
By ordering the creation of a website from the Glyanec web studio, you can avoid wasting time doing something more useful for your business, such as negotiations with suppliers. At this time, the studio's specialists will create for you an intuitive structure of your future resource, which is also important for Google algorithms and promotion in general. As for the design - the designers of the Glyanec website studio will develop an author's design for you in accordance with all your wishes and will try to bring all your ideas to life.
The Glyanec team has more than a thousand developed websites and 12 years of experience in the market of creating Internet resources. You can get acquainted with the examples of sites that have already been developed and launched by the Glyanec website creation studio by going to the company's website and visiting the portfolio tab. There, on the website, you can find a full list of services of the Glyanec web studio and order what your business needs.
3. Seo linking and Outbound links: How to give more credibility to the content you publish
We have already found out that at the moment, the quality of content for Google is the best indicator of what resource should be in the top search results. In addition to creating unique and useful content, you can also reinforce your success by adding links to reputable publications or online resources. Thus, from the point of view of the search engine, your site will become more interesting to users, and therefore it will appear more often in the search results. In this way, you will not only enable your site visitors to better understand the topic that interests them, but also increase the level of loyalty on behalf of your target audience. This is no less important for the development of your business than the position of your site in the search results.
4. Photo / Video content
Multimedia content on your site's page can also affect the success of your promotion. Do not forget that Google's algorithms take into account everything, including the fact that you spent time creating content. The quality and quantity of content on your site, whether it is text or display, affects the value of your site for Google algorithms, and the more quality materials — the more valuable your resource is for the search engine. The value from the point of view of the search engine can provide you with a smooth growth of indicators and traffic, but you should not overdo it.
The ideal complement to high-quality content and materials on your site will be no less high-quality contextual advertising, which will help you bring more interested users to the resource. If your resource is an online store or a website of a company that provides services to users, then the use of contextual advertising is a mandatory promotion factor for you. To learn more about the types of contextual advertising, see the article “Contextual advertising, what it is and how to use it”.
Successful website promotion with the help of contextual advertising is possible only if you take a responsible approach to its creation. You should get to know your target audience better, identify certain target audience segments that interest you the most, and customize your ad campaigns specifically for these users. If you have never encountered marketing or do not know how to properly configure contextual advertising for the successful promotion of your Internet resource — entrust this matter to professionals.
Web studio Glyanec has been promoting websites and online stores to the top of Google search results for 12 years. In the company's portfolio, there are many examples of how studio marketers with the help of advertising companies brought only created sites to the top of search results, you can get acquainted with them by visiting the Glyanec website.
If you want to quickly and competently promote your Internet resource, while avoiding all sorts of bans and other troubles caused by poor-quality contextual advertising-order the creation of contextual advertising from the web studio Glyanec. The studio's specialists will study your target audience and set up an advertising company exactly for the user segment you are interested in. In order to order the creation of contextual advertising, you just need to visit the website of the Glyanec design studio and apply for the service you are interested in. After confirming your application, the company's manager will contact you to clarify all the details and inform you of the approximate deadline for the project.
5. Readability: How archaisms and terms can kill interest in your site
Returning to the topic of content, it is worth mentioning that the quality of content does not imply the use of terminology and archaisms at every opportunity. The fact is that despite Google's algorithms that take into account the expertise of your articles — if your text is too difficult to understand, it is unlikely that users will spend long time studying it. For competent promotion with the help of content, you should maintain a middle ground between expertise and readability, only then you will be able to please Google algorithms and at the same time maintain a clear text structure, without pushing users against a wall of unknown terminology.
6. Post-content and forms: How to get more than just a purchase from a user
To begin with, the company itself has repeatedly spoken about the importance of trust on the part of the search engine to web resources. According to Google, the more complete the contact information on your site is, the higher the trust in your resource will be on the part of Google itself. You can use this factor for your own purposes, while getting a certain benefit from it. For example, you can create a form that lists your contacts and a request for user contacts. This form will appear after the purchase is confirmed by your potential customer, providing them with a favorable offer, for example, a 5% discount on the next purchase when filling out the form or registering on your site. Thus, using the form, you can gain more trust from the search engine, and at the same time get valuable information about the user, which can then be used for successful remarketing.
If you want to increase the turnover of goods or services on your Internet resource, you should definitely think about launching high-quality advertising. Specialists of the Glyanec web studio, which has been promoting websites and online stores to the top of search results for 12 years, can help you with this. The studio's marketers can create a high-quality advertising campaign for your site and thereby help you raise the performance of your resource. If you have been looking for a studio that can develop high-quality advertising or launch remarketing of your site for a long time-visit the website of the Glyanec web studio and order the development of advertising right now! Start promoting your resource together with the Glyanec website creation studio.
Promotion of an online store: How to use all the methods and achieve good results at the same time
Promoting your website is a natural process in online sales and business in general. Thousands of different strategies have been devised over the entire history of the Internet, but those that were created based on the search engine's own queries were usually the most successful. The methods described above are only a part of dozens of different options, but they are the mainstay and the beginning of a competent promotion. In order to get the expected result, your site must initially meet all the requirements of the Google search engine, which means it must be intuitive and have an up-to-date appearance. If you are just planning to launch your online business, we recommend that you contact the specialists of the Glyanec web studio to create a website.
The Gloss team will create an intuitive resource structure for you, and the company's designers will make sure that the appearance of your site meets both your expectations and current trends. If you already have your own website, and you want to consolidate your success in promoting contextual advertising, the Glyanec website studio will create a contextual advertising campaign for you, aimed exclusively at your target audience. In order to order the creation of a website or the development of contextual advertising, you only need to visit the website of the design studio Glyanec and submit an application. After confirmation, the team manager will contact you to discuss all the details and your wishes. You can get acquainted with the examples of the studio's work and get answers to all your questions on the page of the Glyanec web studio, the leader of the promotion and creation of Internet resources in Ukraine.
Just one step to your perfect website
