A business card website is an opportunity to briefly and as meaningfully tell Internet users about yourself and your brand. In fact, this is a virtual business card of a company, project or specialist who offers its services. In this article, we will talk about features of such an online resource, as well as who needs it and why.

Structure business card site

The main feature of a business card website is its simplicity and brevity. The purpose of creation is to provide users with important information about you or your business in order to introduce potential customers to the brand or its services.

He can be in landing page format, but more often it contains 2–5 pages. Each of them is a separate section containing information about the company (brand), services, portfolio, contact information, and possibly other important information.

The content of the resource informs users who is in front of them, what activities they are engaged in and what product they offer. How to order site-business cards are often sought after by specialists who provide certain types of services. These are photographers and videographers, interior designers, translators, psychologists, confectioners, lawyers, presenters and organizers of events, shoe or clothing repair shops, studios of web design etc.

Basic elements of a business card website

HOMEPAGE

This is the first page of the site that a visitor sees. It contains basic information about you or your business. The content and design of the home page should not only attract, but also retain, the attention of the site visitor. A good headline helps you achieve your goal.a short but most informative description of the activity, services, photos or videos that visually present you, a project or a product.

SERVICES

If services are simply listed on the main page, they need to be presented in a thematic section: describe them in text, add a photo or video with an overview, post prices, terms of service, etc. It is also important to describe the benefits that clients receive from working with you. For example, these are discounts and bonuses for regular customers, a free trial period for using a product, warranty service, etc. Demonstration of additional benefits of a product or cooperation always attracts attention!

PORTFOLIO 

An informative portfolio can significantly increase the effectiveness of a business card website. Especially in the case when the visual presentation of services (or achievements) directly influences the choice of potential clients (confectioners, interior designers, makeup artists, etc.).

What will help you create an effective portfolio:

• Select the most representative work or projects that best demonstrate your professional skills, style and talent.
• If necessary, divide your work into categories or project types. This will help visitors to your business card website quickly find exactly what interests them.
• Create a slideshow or gallery for each category. Use images or videos that best represent your work.
• If you already have professional achievements or awards, tell us about it. This is a convenient way to demonstrate your expertise and skills to potential clients or partners.

CONTACTS 

On this page, post your work schedule, provide your email address and phone number. And also the office address, travel map (preferably interactive). Add a link to your social media profiles(YouTube, Instagram, Facebook, TikTok etc.). Place your form here, feedback through which we can contact you.

Additional blocks

Depending on the type of activity, you can also place customer reviews, recommendations from business partners, news, a blog, frequently asked questions, etc. on the pages of your business card website.

CUSTOMER REVIEWS

Integrate reviews from Google into your website, add screenshots or videos with reviews of satisfied clients. There's no point in talking about what to use only real reviews: the audience will immediately identify fictitious ones, so you shouldn’t spoil your reputation. A block with reviews and perhaps recommendations from partners, most often placed on the Home page or on the page describing services.

BLOG

If a service provider regularly blogs, reports news that may be of interest to customers, this increases the level of trust in the company or entrepreneur, demonstrates a desire to build a customer-oriented business and active communication.
For example, lawyers review new legislation, hairdressers review hair care products, photographers provide advice on image processing, equipment selection, etc.

FREQUENTLY QUESTIONS

Thanks to the information in the Frequently Asked Questions (FAQ) section, you can tell more about your activities, processes, conditions, capabilities, etc. Thanks to the FAQ, customers can quickly find answers to their questions. For example, you can immediately find out how long development takes online store. It saves time and has a positive impact on the brand experience.

Besides, this section allows improving website SEO: in text FAQ, there may be keywords and phrases that your audience most often searched for information on.

Overall, a business card website can increase audience trust in your company or personal brand. Its presence indicates that you work openly, transparently, and professionally. And this can be a decisive factor in choosing your business proposal over your competitors.

Who needs business card site

Freelancers working in different fields — designers, copywriters, confectioners, lawyers, cosmetologists, makeup artists, etc. It is important for such specialists to have their own website to present services, provide a portfolio and contact information. 

Professionals in the field of education and creativity. Teachers, trainers, photographers, writers, artists, musicians and other professionals can tell their biography on the pages of a business card website, present their works, projects, courses, etc. For them, such a site is truly an online business card demonstrating experience, achievements, and a complete portfolio.

Small business and startups. Small companies, new startups and entrepreneurs also need a platform to present their products or services, attract customers, increase online presence and improve competitiveness in the market. A business card website allows them to quickly and efficiently notify inform the audience about special offers, promotions, and inform about the achievements of your business.

Personal brands. Bloggers, influencers, public figures and others use a business card website to present their activities, ideas, and achievements. For them, this is one of the tools for support and promotion of personal brand.

Event organizers. Organization Experts events, exhibitions, fairs, conferences, etc. use a business card website to advertise and promote their services, talk about successfully held events, and also for registration of participants. For event organizers, a business card website can be a powerful tool for attracting new clients and improving their reputation.

As you can see, a business card website is a tool that allows you to briefly but informatively tell about yourself, a company or a project. You can create it yourself using a website builder or order it from professionals. By choosing the second option, you will receive a high-quality website that will help you present your services more effectively and attract more clients or partners.

Why you should order a business card website from professionals

• High quality design and technical expertise. Qualified specialists have experience in creating fast, functional websites with a modern design and know exactly how to create an effective Internet resource that meets exactly your needs, goals and expectations.
• Search engine optimization (SEO). Pros understand the importance of website optimization to ensure high rankings in search results. They can perform the necessary SEO settings for your business card website, as well as effective online store promotion, which will help attract more customers.
• Adaptive design. Professionals develop websites adapted for different devices and screen sizes so that your website looks attractive on any device - computer, tablet or smartphone.
• Support and service. If you decide to order a business card website or create an online store Va specialized company, you will be provided with technical support and maintenance so that your website is always up-to-date and functional.

Conclusion

A business card website is an important tool for presenting the services of a company or personal brand. It provides important information about you or your business, helps attract new clients or partners, and maintain contact with your audience. It is better to order a business card website from professional web resource developers. Such companies offer an individual approach to creating an online resource that 100% meets your needs and helps attract the maximum number of visitors to the site.