GEO/AEO— 𝗪𝗲𝗯 𝗗𝗲𝘀𝗶𝗴𝗻 —WEBSITE OPTIMIZATION |™ Glyanec

BUSINESS PROMOTION THROUGH AI-GENERATED RESPONSES

GEO/AEO—WEBSITE OPTIMIZATION

We analyze how ChatGPT and other AI services perceive your company. We optimize your website’s content and technical aspects so your brand has a better chance of appearing in AI responses and recommendations.

Check visibility in AI

SEARCH NOW WORKS DIFFERENTLY

How Does GEO/AEO Differ from SEO?

Until recently, people would type a short query into Google: “website development.” Then they would open a few websites, review the services and prices, and compare the offers on their own.

Today, a query to an AI can be much more specific:
“Recommend a company that develops websites with custom designs, has its own team, and provides post-launch support.”

The AI takes these criteria into account, analyzes the available information, and provides only a few relevant options.

Your website might not even be visited. But the information on it can already influence whether you make it into the recommendations.

™ Глянець, студія веб-дизайну — GEO/AEO—WEBSITE OPTIMIZATION_2

A NEW APPROACH TO WEBSITE VISIBILITY

What is AI optimization?

While SEO makes a website more visible in traditional search results, AI optimization addresses a different challenge—it helps AI systems accurately understand your company, its services, expertise, and advantages, and use this information in their responses.

AI optimization (also known as GEO/AEO optimization) isn’t a single action but a systematic effort to shape how AI perceives your business. It’s not enough to add a few keywords or install a single module. You need to work on your content, website structure, technical accessibility, and how clearly your company is presented.

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™ Глянець, студія веб-дизайну — GEO/AEO—WEBSITE OPTIMIZATION_1

BE ONE OF THOSE RECOMMENDED BY AI

WHO NEEDS AI OPTIMIZATION

Attract customers through online search

Search is already shifting toward AI-driven queries, so it’s important to be among the companies that AI finds, understands correctly, and recommends.

Do you have a website that hasn't been updated in a long time?

Outdated or conflicting information prevents the AI from understanding what's relevant in your suggestion and may reduce your chances of appearing in the results.

Do you sell products online?

AI is gradually shifting from product selection to making purchases on behalf of the user. To ensure your products are included in this scenario, your website must be easy for AI systems to understand and access.

Changed their positioning or entered a new market

If information about the company has changed, the AI needs to correctly understand who you are now, what you offer, and who your target audience is, rather than relying on outdated data.

FROM THE CURRENT SITUATION — TO A CLEAR PLAN

WE'RE EVALUATING YOUR VISIBILITY IN AI

WHAT WE CHECK:

How ChatGPT and other AI services see and describe your company right now

or do respondents mention the brand in their answers and in what context

What sources does AI use when generating information about you?

Is the website accessible to AI bots , and can they correctly read its content?

Is there enough information on the pages about the services, benefits, experience, and the company

Is there any outdated, incomplete, or contradictory information on the website and in other sources?

Can AI clearly understand what you do and for which search queries you should be recommended

Does the website use schema.org markup, which helps AI extract facts from pages more accurately?

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Our Advantages

Why GL.ua Is Trusted for AI Optimization

AI is part of our daily work

We are constantly testing new AI tools, integrating them into our own processes, and creating solutions for our clients. That’s why we have a deep understanding of AI’s capabilities—not just in theory, but from real-world experience.

A Team-Based Approach to AI

It’s not just one specialist working on the AI project, but an entire team: developers, front-end developers, marketers, and designers. This allows us to address the root cause, wherever it may be—in the text, the code, the speed, or the website’s structure.

Transparent Terms of Service

Before we begin, we agree on the scope, phases, and timeline of the work. We set forth all key agreements in the contract to ensure that no unexpected circumstances or unclear changes arise during the process.

700+ regular customers

We prioritize partnerships over one-time projects. Clients choose us as their long-term contractor because we value trust and help businesses grow confidently online

FULL CYCLE OF AI OPTIMIZATION

STAGES OF WORK ON A WEBSITE'S AI VISIBILITY

We conduct an AI audit

We check what the AI already knows about the company, identify issues, and compile a list of necessary changes.

We coordinate the latest information

Together with your team, we review services, geographic coverage, terms, warranties, and other important business details.

Refining the content

We’re removing contradictions and generalizations, and adding specifics, answers to real questions, conditions, and verified facts.

We handle the technical aspects

We configure AI bot access, indexing, structured data, canonical pages, and other necessary elements.

We verify external sources

We cross-check the information on the website with company profiles, directories, maps, and partner pages.

Check the results

Run the test AI queries again and see what has changed after optimization.

OUR MISSION IS TO MAKE INFORMATION ABOUT YOUR BUSINESS ACCURATE, CLEAR, AND CONSISTENT. FIRST, WE ORGANIZE THE INFORMATION ITSELF, AND THEN WE HELP AI FIND AND USE IT CORRECTLY.

WHAT YOU GET

RESULTS OF AI OPTIMIZATION FOR BUSINESS

A website that is technically optimized for interaction with search engines and AI bots

Optimized or created website pages and company information

A Timely and Consistent Brand Presentation in AI Systems

An increased likelihood that the company will be mentioned, cited, and recommended

The foundation for the further development of the brand's AI visibility

™ Глянець, студія веб-дизайну — GEO/AEO—WEBSITE OPTIMIZATION_21

NOT JUST AI

WHY SEO REMAINS IMPORTANT

AI-powered answers are a channel that’s gaining momentum, but they aren’t replacing Google Search. A significant portion of users still compare websites on their own by scrolling through search results.

If you’re only visible in one channel, you may miss out on some potential customers, so it’s important that your business can be found not only through AI answers but also in search results.

Learn about SEO optimization

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We answer honestly

Frequently Asked Questions About AI Optimization

Is AI optimization necessary if the website has already undergone SEO?

Yes. SEO and AI optimization share a lot in common, but they address different objectives. A solid SEO foundation helps, but achieving visibility in AI systems requires additional work on content, structure, technical accessibility, and company information.

Is it possible to guarantee inclusion in ChatGPT?

No, no contractor can directly control the responses of ChatGPT or other AI systems. We work on factors that increase the likelihood of the brand being mentioned or cited. That said, in practice, all our clients have appeared in AI responses after implementing all the recommendations from the audit.

When will there be results from AI optimization?

It is impossible to determine an exact timeframe: ChatGPT and other AI systems update information at varying speeds and do not publish a specific update schedule. They require time to re-process company data following any changes. Results can only be verified through follow-up test queries; therefore, after optimization, we test key queries to see if the updated brand information has begun to appear in AI responses and recommendations.

What does AI website optimization entail?

We assess how ChatGPT and other AI systems perceive the company based on branded and non-branded queries, check the website's accessibility to AI bots, and evaluate whether the site and external sources provide sufficient, clear, and up-to-date information about the business.
Based on the findings, we address content gaps, resolve technical issues, and strengthen the brand's online presence. Following optimization, we rerun the benchmark AI queries to verify changes in the responses and recommendations.

How do you get featured in the recommendations of ChatGPT and other AI services?

There is no single action that achieves this. It is important that the website is technically accessible and that information about the company, its services, experience, and advantages is clear, up-to-date, and backed by reliable sources.

For which AI services can a website be optimized?

We work on your company's visibility in ChatGPT, Gemini, Perplexity, and other AI systems. However, the sources and principles used to generate responses can vary across different services.

Order AI optimization for your website

Prepare your website for AI search now—and leverage new opportunities to
attract customers.