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BeautyFranko: professional cosmetics in one click
When BeautyFranko online store approached us, the main task was to create a modern platform that would combine convenience for customers with ease of management for the team. We focused on the key challenges that needed to be solved for the business.
Challenge №1: How to make the catalog simple and clear?
The BeautyFranko assortment covers hundreds of items, so it was important not to overwhelm the user.
Solution: we created a clear catalog structure with sections: New Arrivals, Brands, Promotions, Korean Cosmetics, Decorative, Skincare, Accessories, Manicure, Perfumes. Special attention was paid to the mobile version — the catalog with intuitive navigation guides the customer from search to purchase.
Challenge №2: How to make the product card informative?
Customers want to see everything at once: features, options, reviews.
Solution: the product card includes name, SKU, photos, description, wholesale prices, shade and volume selection via icons. Added blocks “Similar Products” and “Recently Viewed,” while reviews go through moderation.
Challenge №3: How to help customers quickly find what they need?
With a large catalog, search and filters become key.
Solution: we implemented search with autocomplete, filtering by brand, price and product parameters. Sorting and the “abandoned cart” function are also available.
Challenge №4: How to reduce routine work for managers?
The team spent a lot of time updating the catalog.
Solution: we created an admin panel with quick actions, bulk import/export of products via Excel, and the ability to configure promotions and promo codes.
Challenge №5: How to provide simple payment and delivery?
Online customers expect maximum convenience.
Solution: we integrated LiqPay and WayForPay for payments, and also connected Nova Poshta and Ukrposhta. TTNs are generated automatically, speeding up the workflow.
Challenge №6: How to prepare the site for SEO and scaling?
The site must be fast and ready for promotion.
Solution: we implemented an SEO module for managing metadata, optimized the code, added schema.org markup, and achieved a 90+ score in Google PageSpeed.
Result:
BeautyFranko received a modern online store with a well-designed catalog, informative product cards, fast search and filters, convenient integrations, and SEO readiness. It is a platform that simultaneously makes managers’ work easier and shopping simple for customers.
