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FranceUp: professional cosmetics from France — in a convenient online format

FranceUp approached us with the task of creating a modern online store for selling cosmetics. The main requirements were a clear catalog, a user-friendly product card, payment and delivery integration, and SEO preparation.

Challenge №1: How to make the catalog clear?

The assortment includes dozens of categories, so it was important to help users navigate easily.

Solution: we built a catalog divided into main sections, implemented filters by brand, price, and product parameters. Product cards include photos, descriptions, specifications, price, and variations.

Result: customers easily find the right products and quickly proceed to checkout.

Challenge №2: How to automate product management?

Managers spent a lot of time updating data.

Solution: we implemented bulk import and export via Excel, promotion and discount settings, and order filtering by status.

Result: updating the catalog and processing orders became much simpler.

Challenge №3: How to simplify payment and delivery?

Customers expect simple and transparent conditions.

Solution: we integrated LiqPay for online payments, as well as payment by card or cash on delivery. Delivery is provided through Nova Poshta and Ukrposhta.

Result: customers get clear terms and can choose a convenient payment and delivery method.

Challenge №4: How to prepare the site for SEO and scaling?

The new site had to be ready for promotion and technically optimized.

Solution: we implemented an SEO module for metadata management, added schema.org, and optimized site speed.

Result: the site meets search engine requirements and has a solid base for future promotion.

Final result:

FranceUp received a modern online store with a clear catalog, convenient product cards, integrated payments and delivery. Business processes for managers became more efficient, and the site is ready for SEO and scaling.