Creating a turnkey online store is a popular service that more and more entrepreneurs are resorting to. With the help of an online store, the company can easily sell its products, offer users products from other manufacturers and at the same time bring a stable income. In 2020, the whole world faced a pandemic, which could not but leave its mark on all business sectors and Internet commerce certainly did not stay away. Due to the ban on offline trading, most of the usual offline stores were forced to switch to online in a short time, which led to a lot of errors on the resources. Now the site owners are doing their best to fix the situation, but due to the extremely high competition in the market, it is becoming increasingly difficult to get to the top.

Information is one of the most effective methods to achieve customer loyalty. It is on its quality and reliability that the user's attitude to the online store or the company as a whole largely depends. By giving a potential buyer the information he needs in the required amount, you can thereby motivate him to make a purchase, or become your regular customer. But how to do it? In this article we will talk about such an insignificant at first glance, but very important page for users as “about us”. Can a page with information about the company be useful for the consumer? Why is it so important to tell the story of the company and what result can it give? How to design an “about us" page in order to gain the client's trust and what tasks should such a page solve? You can find the answers to these questions in this article, let's get started!

"About us" – how to achieve customer loyalty with the help of one page

Online stores have long become commonplace for buyers. Every Internet user knows that, instead of visiting offline stores and spending the whole day on it, you can find the necessary product on the website within a few minutes, arrange delivery and enjoy a new purchase tomorrow.

The fact that after the start of the pandemic, the number of online stores began to grow sharply is explained by the fact that most companies simply could not sell their goods offline. Quarantine restrictions have had an impact on many business niches and on trade in general.

Due to the huge number of online stores, consumers began to trust Internet resources less, as the network was flooded with scammers who are popular online stores in a particular period. The only way for the client to make sure that he pays for the goods on the website of a really existing company was to familiarize himself with the “about us” page.

In the usual sense, this page should devote the user to how exactly the company came to its current success. What does it represent, who works in it and what are the goals of the organization at the moment. All these seemingly unimportant facts are actually of great value from the point of view of user loyalty, because this is how the company enters into a dialogue with the buyer and shows what it is striving for.

Moreover, when it comes to medium-budget and frankly expensive goods, the “about us" page becomes even more important for the consumer. With the help of it, the user can find out where certain goods come from, with whom the online store cooperates. Also, using this page, the user can verify the seriousness of the store's intentions, its honesty and focus on customer comfort.

The page with information about the company is very important, but how to design it? What should those who have just ordered the creation of a turnkey online store from specialists do? What points should you pay special attention to and how to create an “about us" page that can bring you income. That's what we'll talk about next!

Checklist: how to create an “about us" page that can bring you money

Earlier we have already figured out why the company information page is so important these days. We also touched upon the topic of customer trust and the importance of such a page for online stores selling expensive goods. But what should such a page consist of? How to create it and what aspects to pay attention to?

In order to answer all these questions and a few more that have not been voiced– we decided to create a small checklist that describes items worthy of special attention during the creation of a page about the company. By focusing on this checklist during the creation of the “about us" page, you can noticeably raise the indicator of its effectiveness, and with it, customer loyalty. In addition, such a page can help you in promotion - if it is properly optimized. In order to achieve the result described earlier and get the most out of the “about us" page, you will need to pay attention to the following aspects:

1. About Us page – basic SEO requirements

SEO is a universal marketing channel that allows you to make any page of the site useful for its promotion. The company information page is no exception. Moreover, with proper design and optimization of this page, it may well become one of the main sources of traffic, but this is possible only in rare cases, tied to the theme of the store or website.

Despite the binding to the subject, it is possible and even necessary to make a page with information about us effective from the point of view of SEO. To do this, you do not need to spend weeks on optimization, you just need to pay attention to a few parameters and elements that should be present on such a page. If you want your “ABOUT Company” page to bring traffic, you will need to consider the following:

• The presence of a through link leading from the site menu directly to the “ABOUT us" page.
• Block headers should be designed using the words "about the company".
• The address of the “about us" page should be relevant to the page itself.
• The names of the blocks should be as clear as possible, without too much creativity.
• The page layout should be at a high level.

Taking into account all the points listed above and applying them during the creation and optimization of the about us page you will be able to achieve a good indicator in terms of SEO. In addition, the listed items will allow you to make the “about the company" page more logical and understandable to the user, which may affect the customer's user experience. Thus, you will get a high-quality, intuitive page that will appeal to both potential customers and search robots.

2. Information about the creation of the company

Naturally, the “about the company" page should contain information about exactly how the company started its activities. Basically, this information works for customer loyalty. For example, if your company has been operating on the market for 13 years as a Gloss web studio, then your products are so high-quality and your services are so professional that you have been able to cope with the competition for all these years. The same applies to the block with information about the development of the company. The more information you offer your potential customers– the higher their trust in your organization will be.

Given the level of competition in the market, the opportunity to attract customers and achieve their loyalty and trust is very important, because it is thanks to loyalty and trust that users can become your regular customers. The correct design of the block about the history of the company can help you immerse your potential client in all stages of the development of your store - thereby making him more interested in working with you.

3. The company's mission

The mission of the company is an idea, thanks to which you move on. Describing this block, you should forget about yourself and talk about your direct customers. This block should be designed in such a way as to show the client what the highest goal you are pursuing. In order to achieve the desired effect from this block, it is important that your mission is close to the user, resonates with his pain, and thereby makes him more loyal to your organization.

4. Advantages of the company

And in this block, on the contrary, it is necessary to talk about the company itself and as little as possible to affect other organizations. In this section, you need to describe all the strengths of your online store, answer the question “why do I need to buy here?” and tell the client about the advantages of your organization and the services that you provide.

The main point of this block is to convince the user that you are the best. This block can also be considered as motivational, because focusing on the advantages of your online store, the client can decide whether to order goods from you or not.

5. Merits and achievements of the company

This block is especially important because, along with the previous two, it is motivational. If the mission of the company interests the user, and the block about the merits inclines the user to cooperate with you, then the block about achievements should sweep away all the doubts of the client and force him to make a positive decision regarding your online store. In this section you can tell about achievements, awards, certificates and everything for which the client may have a desire to praise your organization.

6. The company's management and its employees

Information about employees always makes customers want to trust, as this suggests that the company has nothing to hide. Despite the fact that most employees may refuse to have their photos on the site – to achieve the desired effect, you will need at least two cards about managers. By expanding the list of cards with the company's staff, you can thereby show the user that your employees are responsible for their work, and therefore can easily represent your store on the about us page. 
In addition, if there are well-known specialists or specialists in your staff who are just creating their image– this block can be beneficial to both the company and the specialists themselves.

Summing up the results of this block, it is worth saying that the reliability of the information presented in the employee cards is very important, since this item has a huge impact on the image of the company and the trust of users in the organization. If you want your online store to arouse maximum trust from consumers, be sure to post information about your employees and yourself in this block.

The effectiveness of the “about us” page

Despite the fact that a page with information about the company, according to many users, is absolutely not needed, in fact, it gives the client the opportunity to make sure that the company's intentions are serious. With the help of such a page, you can not only achieve loyalty to your online store, but also turn your online store into a real brand that will eventually become recognizable.

Also, the “about us" page is extremely useful for discussing cooperation issues. It is with her that investors and other companies who plan to offer you cooperation often become familiar. Therefore, by properly designing the “about us" page, you can significantly expand the horizons of your online store's capabilities, as well as achieve additional loyalty from customers.

The fundamental aspect of website success

The points listed above can help you create a really high-quality page about the company, but they cannot guarantee your online store success. In order for your site to achieve the desired indicators in traffic and conversion, and the turnover is constantly increasing – it is necessary to take into account many parameters, and the fundamental among them can be safely called the quality of the site itself.

Creating an online store is a long process that requires a team of experienced specialists. In order to develop a high-quality online store, you will need to spend a lot of effort and money, and in order for your online store to become the best, you will need the best specialists. You can achieve such a result only by cooperating with leading companies and ordering the creation of an online store from specialists with many years of experience. It is from such specialists that the team of the Gloss web studio consists.

If you want to order the creation of a turnkey online store of the highest quality– you will need leaders in the field of creating Internet resources. Such a leader in Ukraine is the Gloss company. For 13 years of work in the market, we have created more than 1,500 sites, you can get acquainted with each of which by visiting the company's portfolio. Companies that occupy leading positions in a variety of niches cooperate with us, and therefore, by contacting us, you can be sure of the highest quality and effectiveness of our work.

Glyanec Web Studio is a full-cycle studio, which means you can order the development, design, optimization and promotion of your future resource from us. By entrusting your site to specialists, you can be sure that all work on the site will be carried out in accordance with the current requirements of search engines, as well as your own wishes. Thus, by ordering the creation of a turnkey online store from us– you will be able to get a dream site ready to conquer the top of the search results.

To learn more about the creation and optimization of an online store, as well as to order the service you need, you can call the phone number published on the main page of the Gloss website. To get acquainted with all the services provided by the Glyanec web studio, you can visit the corresponding tab in the site menu.

Start your business with a high-quality online store and become a leader in your niche - together with Glyanec web studio.