Promoting your website to professionals and promoting it to Google and other search engines with the help of SEO allows you to increase organic traffic and better reach the target audience that is interested in your product.

In this article we will tell you about the advantages of professional search optimization of sites, the role and importance of local SEO promotion and the “pluses” of cooperation with the Glyanec web studio.

Search optimization: benefit for business

SEO promotion (search optimization) is a set of strategies and methods aimed at increasing the visibility of websites in search engines.

In other words, this is a whole complex of actions that will ensure internal and external optimization, promotion of technical recommendations, processing of priority pages, collection and clustering of keywords/phrases, formation of strategy ії expansion of the project, as well as the search for new opportunities for business growth.

Main advantages of SEO promotion

Increased visibility in search

Optimization allows a site to rise in search results, which increases its visibility for search engines who use search engines.

Reaching the target audience

SEO helps you gain the respect of your target audience, people who are actively searching for information and products that you would like to create an online store or website to sell.

Increased number of blowers

As the site's position in search results decreases, the number of advertisers who spend on your resource increases.

Improved conversions

Websites with optimized content and improved structure are more effective in converting referrals to clients.

Trust the authority more

High positions in search results are one of the indicators of reputation, which has a positive impact on the perception of your brand by customers.

Cost-effectiveness

Compared to advertising, SEO promotion can be more effective in terms of visibility and conversion.

Ability to compete with the heavy weights of the market

SEO allows small businesses and startups to compete with large companies that have a larger advertising budget.

Steady flow of traffic

Clearly optimized content helps to capture a steady flow of organic traffic over time.

Influx of mobile traffic

Looking at the popularity of online gadgets, optimization for mobile devices has a positive impact on the site’s popularity for users.
Regardless of the benefits, investing in SEO can be seen as a key element of a successful online strategy, which contributes to the rationality of building an online store.

Local SEO (Local Search Engine Optimization)

Another important direction of promotion is Local Search Engine Optimization, which promotes the development of local business. Local search engine optimization helps attract customers who are actively searching for goods or services in a specific region. Let's talk about it in more detail.

Features of local search optimization

Local SEO is a strategy for optimizing websites and online profiles for a specific geographic region. The main goal is to increase the position of the business in the search results for local queries. This is especially important for businesses whose products are aimed primarily at a local audience.

Basic elements of local SEO

1. Google My Business (GMB). Create and optimize a Google My Business account that includes business information, hours of operation, contact information, reviews, and more. This makes your business more visible on Google Maps and in Google search results.
2. Local keywords. Using keywords that reflect your location and services. This helps search engines understand which questions might be relevant to you.
3. Local external links. Getting quality local backlinks, especially from local business directories, news sites, blogs and other resources. This ensures your business is added to local directories.
4. Local embedded maps. Using a map on your own website with an accurate display of the location of the business.
5. Reviews and ratings. Active feedback management and encouraging customers to leave positive feedback about the business. They affect the ranking of the business in search engines and can become an important selection factor for potential customers.
6. Social networks. An active social media presence can increase your local visibility and customer engagement.
7. Mobile design. Optimization of the website for mobile devices, since the search is mainly carried out from a smartphone or tablet.
8. Local citations. Organization and promotion of local events and promotions to attract attention and attract local audience, get local citations (NAP — name, address, phone) on various resources.

Therefore, local SEO is especially important for small businesses and brick-and-mortar stores, as it helps them compete online locally and attract more customers from their local area. You can order an online store and its high-quality search engine optimization in Glianets!

Freelance SEO: does it work?

Many people assume that you can learn the basics of SEO on your own and apply the acquired knowledge without the help of a specialist. Yes, if you wish, you can figure out SEO algorithms yourself. But effective use of these mechanisms requires practice and in-depth knowledge. And the range of this knowledge is wide: from content creation and technical site optimization to link building strategy and nuances of analytics.

Flexible algorithms of search engines, continuous tracking of changes in SEO trends and the ability to adapt strategies to these changes are tasks that require professional skills and experience.

Entrepreneurs who are just starting out and have a limited budget can take the basic optimization steps on their own. And a business that has already reached a certain level and wants to scale further needs the help of professionals. So if you are interested in the development of an online store or website, contact the Glyanets web studio!

We work with representatives of various business sectors — agricultural industry, construction and repair, women's issues, real estate, tourism, etc. Among our numerous clients are government institutions, banks, factories, corporations, agencies, schools, hospitals, catering establishments, etc. They have one thing in common — the presence of a modern, effective site that helps develop business, improve product quality, and get more profit.

We create and promote sites of any complexity:

• online stores;
• corporate sites;
• landings;
• business card sites, etc.

If you have just started your business, our turnkey website development service and effective promotion is an ideal option to start a successful cooperation. We can create a corporate style for you, and then your brand will be remembered by every user who visited the site.

You can choose a minimum tariff and add additional functionality over time and improve your Internet resource. We follow the latest trends in web development and are constantly developing, so we know exactly what each client needs.

The sites created by us are "loved" by search engines, they are fast, convenient and reliable. We always perform work in a timely manner, use powerful hosting, fully optimize the resource for the most current requirements of search engines, use the advantages of advanced technologies.

The "Portfolio" section presents a huge list of impeccably executed projects. Confirmation of the successful activity of the Glyanets company is hundreds of positive and often enthusiastic reviews of our customers. Make sure of this by looking at our cases.

If you need a powerful tool for sales and increasing customer loyalty, contact Glianets web studio for professional website promotion!

Advantages of SEO promotion with Glyants

We work for the result

We carry out complex promotion of sites, focusing on a competitive business niche and set goals. We give advice that will work exactly in your case. Comprehensive SEO promotion allows you to significantly improve the positions of old sites or give excellent growth to new resources.

Many years of experience

In the piggy bank of our achievements, there are hundreds of completed projects and dozens of clients with whom we constantly cooperate. The team of SEO specialists of the Glyanets company successfully works with various market niches and the most complex topics — from the promotion of local online stores to the optimization of large e-commerce projects.

Individual approach

We provide site promotion services, taking into account the specifics of your business, we do an in-depth analysis of the niche and competitors. We do not use templates, practice an individual approach and provide a unique solution to promotion tasks.

Cooperating with us, you get:

• a full range of services: from creating an Internet resource (domain registration and hosting) to filling with content and promotion on the Internet;
• a unique site with a convenient administrative panel, the functionality of which helps to promote the resource in search engines;
• consultations, recommendations and technical support: each client of our company has a personal project manager who is always in touch and also monitors the performance of all work related to the creation of an online store and its search engine optimization.
   

Stages of work on the project

Evaluation of the project

Before starting search promotion, we do a preliminary project assessment — this is the first step to getting to know your business in more detail. This allows you to see the current situation, identify problems and understand how SEO optimization will help solve them.

What we work on at the initial stage of an SEO audit:

1. We are compiling a list of critical problems on the site. We find out what can affect its performance and needs to be fixed as a priority. We fix these errors and give you their list.
2. We analyze the niche and competitors. We study the specifics of the niche, analyze the sites of your competitors in search results, identify problems that need to be worked out on your resource in order to bypass competitors.
3. We are preparing forecasts and an algorithm of actions. We determine promotion goals, develop a clear plan for search engine optimization and promotion of your site for the near future, describe the prospects of the project. We provide technical recommendations for programmers, connect and configure tools and services necessary for work.

Start of work on the project

• Collection of site semantics and link building

We collect the semantic core and group keywords, to form a list of main keywords for promotion. We develop a link building strategy, monitor how technical recommendations are implemented.

• Active work on the site

We build up a lot of links, we are engaged in internal optimization of the site: we prepare technical tasks for copywriters and control the writing of texts, we check the indexing of the resource, we monitor its technical condition.

• Control and scaling

We analyze site pages and their positions, expand semantics, optimize old content and create new content taking into account the requirements and updates of search engines. We build up the referral profile, monitor internal and external optimization. We analyze the result and adjust the strategy.

Conclusion

SEO remains an important and dynamic aspect of digital marketing in 2024. Experience helps to understand that promotion in Google works effectively, but requires experience, the ability to adapt to changing trends and algorithms, and is a continuous work, not a one-time effort.

If the work on SEO optimization is done professionally and qualitatively, the site will be in the top of the search results. It gets organic traffic growth from targeted queries, high conversion and your business more profit!