Contextual advertising and its role in promoting the food delivery service, how to make your pizzeria the most popular in the city

Catering establishments have long been considered one of the most profitable and fast-growing businesses. This is due to the fact that unlike construction companies or outsourcing — people always want to eat delicious food and enjoy the atmosphere of the restaurant. In 2020, the enjoyment of the atmosphere of a good restaurant has grown more in the direction of practicality and food delivery services began to gradually displace competitors. Such a business today is much more profitable than a cafe or restaurant, since it is initially prepared for any quarantine restriction, including a full lockdown. Couriers of the service can easily deliver orders to your customers, while not entering into contact with them and adhering to all social distances dictated by the new rules and laws.
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But how to launch a successful delivery in late 2020, early 2021? How to cope with the rapidly growing competition and promote your institution? How to achieve loyalty from consumers and expand the base of regular customers? And finally, how to make your delivery service the most popular in the city by promoting it with contextual advertising? We will try to answer these and other questions today in this article, let's start! website

Promotion: how to increase traffic and conversion on your delivery site

The website for the delivery service is almost the main advertising channel, which convinces a potential client that you definitely should order several dishes. The appearance and design of your web page determines how loyal your potential customer will initially be and whether they will place an order in your delivery service. Despite the importance of appearance, which we have already discussed in the article " How to create a successful delivery service website”, a well-configured contextual advertising plays an important role in promoting your business.

There are several types and subspecies of contextual advertising, you can read about this in detail in our article " types of contextual advertising”, but today we are more interested in how each of the types of contextual advertising can affect your business and how to increase the flow of potential customers on your resource. Next, we will look at the types of contextual advertising and the positive aspects that their use can bring to the site of your delivery service.

Search contextual advertising: Increasing the number of customers and making the delivery site popular
Promotion of the delivery site is one of the most effective and practical methods of increasing the number of orders in your service. To promote this kind of business, search contextual advertising is just perfect, and then we will find out why.

Search contextual advertising is focused on the search query of your potential client. To create it, certain words are used that, according to your research of the target audience, should correspond to the most frequent search queries of your customers. When creating search contextual advertising, it is very important that the data obtained after the study of your target audience is up-to — date and properly structured, otherwise, if you made a mistake when researching the target audience or part of the data is already outdated, you can lose a solid share of potential customers who could respond positively to your ad.

It is worth considering that a properly configured search ad appears at the very beginning of the search results of your potential client, this automatically gives your service a plus to customer loyalty. Thanks to the right search ad, you have the opportunity to take the most favorable position in the search results, while not yet having sufficient indicators for your site to take this place without advertising, which means that you will already be able to assess the prospects of such a position in the search results and monitor traffic and conversion rates.

In order to get as accurately as possible into the area of interest of your target audience, you should conduct a number of studies that will help you get the information you need to properly configure the ad. This information includes the geographical location of the main share of your customers in relation to the city districts, the age range of your target audience and its solvency. You need to know the geographical location of your potential customers in order to decide which area of the city should be delivered free of charge, and for which area you need to set the minimum order limit higher than for the rest. This approach to grading delivery costs will not only allow you to save on delivery costs, but also increase the number of orders in your target areas.

If you have never conducted research on the target audience before, we recommend that you entrust this difficult process to the specialists of the Glyanec web Studio. This step will save you from all possible inaccuracies and errors that you may make while studying your target audience, and also guarantees the completeness of the data provided. Specialists of the web Studio Glyanec have been helping owners of various resources to get to know their potential customers better for 12 years. The Studio's marketing Department can help you not only collect all the necessary information about your target audience, but also create a promising advertising company for you that can favorably influence traffic and conversions on your resource. In addition to creating advertisements for food delivery sites and other Internet resources, the Glyanec Studio also designs these very resources. If you need to create a food delivery site in Kiev, or your company is in dire need of a properly " assembled” and reliable corporate website - the team of the website creation Studio Glyanec will help you with the design, design and launch of such a resource. In the gloss design Studio portfolio, you can find more than a thousand examples of various websites created by gloss, including for various delivery services.

In order to get acquainted with the company's portfolio in more detail, as well as to find out what services the gloss web Studio provides, you only need to go to the Studio's website and visit the corresponding tabs. If you have any questions about certain services, you can contact the Studio Manager by phone or email, which are listed on the website in the contacts tab. Also on the website of the web Studio gloss for your convenience, there is an online chat in which the Studio Manager can answer all your questions and help you make an application for creating an advertising company or an online store on a turnkey basis.

Search contextual advertising helps your resource to get much-needed visits and conversions, which allow your site to rise higher in the search results. But what about those customers who are not satisfied with just a beautiful slogan? How to attract the attention of those consumers who are not specifically interested in food delivery at the moment? With the attraction of customers whose interest is currently in doubt or equal to zero, display contextual advertising perfectly copes.

Display contextual advertising for a food delivery service: How to attract a customer with a promo and how one banner can bring you 350 orders in the first week

The life of a food delivery service is a constant zeal to increase the number of orders and coverage areas of the city, if we are talking about a metropolis. To do this, it is necessary that the demand for your dishes and products is high enough, and the profit is constantly growing. In this case, you can help display contextual advertising and then we will look at how it can affect the interest of your potential customers in all its various manifestations.

We have already discussed what types of media contextual advertising there are in the article “Media contextual advertising”, but now we will take a more detailed look at the impact of its varieties on your potential customers.

Display contextual advertising: Banners and their application

Banners are one of the oldest types of advertising in General. They migrated from real life to the Internet and now help various structures and companies attract customers without taking up too much time, so how does it work?

Your potential customer, while searching for a particular product on the Internet, may come across an advertisement for your delivery service “absolutely by accident". In fact, the appearance of your banner on a particular site is due to the fact that your potential client was already interested in finding a good food delivery service in your city, but at that time your advertising company had not yet been launched. After analyzing your target audience and correctly configuring your display ad to display banners on the sites, you can show your banner to a client who is more or less interested in finding a good food delivery service. If your banner contains enough information and an offer that will definitely interest your consumer — you can get them to go to your site, and then it's a matter of design, convenience, prices and, of course, the availability of favorable offers.

Promo Video as a method of promoting the delivery service: How to use display advertising to increase the attendance and revenue of the institution

Another method of attracting potential customers is the creation of so-called promotional videos. Their essence is that the video plays out a particular situation in the life of your potential consumer, where dishes from your delivery service help him cope with hunger or life difficulties. There are also options where, with the help of promotional videos, establishments present their new dishes or promotional offers. Anyway, the video material is much more likely to interest your potential client than the usual banner, because here the client has the opportunity not just to look at the picture, but also to consider the product you offer from different angles.

Creating high-quality display advertising is a process that requires a fair amount of time. In order for such advertising to be really successful, you need not only to study in detail the interests of your target audience, but also to get acquainted with advertising platforms that will allow you to place your advertising, weigh the profitability and effectiveness of different sites.

If you don't have time to study such processes, or you don't have enough necessary skills to create a display ad, the specialists of the gloss Studio can help you in this matter. Marketers of the design Studio gloss thoroughly research your target audience for their interests and resources that your potential client can visit. With this data in hand, the Studio's specialists will develop a display ad for you that can help you increase traffic and conversion on your Internet resource.

Behind the back of the Studio's specialists are hundreds of advertising campaigns, which to this day help to develop the Internet resources of the clients of the web Studio gloss. In addition to creating advertising campaigns, the gloss team also creates landing pages and launches corporate websites. The Studio staff can help you create a turnkey online store or design a website for your delivery service. To get acquainted with the full list of services of the company gloss and choose the one that you need, you can visit the website of the Studio and look at the tab services of the company gloss.

Promotion and development of the food delivery site: How to create a business in 2020 that will definitely be in demand.

People's need for delicious and high-quality food is a great example of why a food delivery service engaged in the preparation and delivery of quality products will always be profitable. Given the quarantine measures of 2020 and the likelihood of their repetition in 2021, the opening of a food delivery service is perhaps one of the most profitable options in the field of public catering. In view of the ever-growing competition in order to get a constant flow of customers, you need to promote your online resource in every possible way and in this you can help the design Studio gloss. In order to order the creation of a website for your turnkey delivery, or the study of your target audience with the subsequent design of advertising campaigns based on the data obtained, you only need to visit the website of the Glyanec Studio and leave a request in the appropriate tab. If you have a number of questions about the Studio's services, you can contact the Studio Manager using the information from the contacts tab, or use the online chat, which is available on all pages of the Studio's website.

Turning to the specialists of the Studio Glyanec, you can be sure of the highest level of work of the Studio staff and high-quality results. To get acquainted with all the servants of the web Studio Glyanec, you need to visit the Studio's website and go to the corresponding tab in the site menu.