Corporate website promotion: Checklist of SEO optimization rules for 2021-2022

Corporate resources are the main advertising for companies and it is not surprising that every entrepreneur wants to bring their company's website to the top of search results. The promotion of a corporate website and its optimization is practically no different from the promotion of an online store or landing page, but due to the fact that Google is constantly updating its algorithms, it is necessary to " keep an eye out” and respond to all changes. If you are planning to promote a corporate website in 2021-2022, then this article is for you.

In this article, we will tell you: how to launch a corporate website promotion? What is needed to optimize the corporate website in 2021-2022? You will be able to get acquainted with the checklist of tasks for the successful promotion of a corporate website and optimize your resource.

Seo Optimization Checklist in 2021-2022: How to successfully optimize and launch corporate website promotion

Like any development, the promotion of a corporate website in 2021-2022 requires a thorough approach and work on each element of the resource. Every year, Google upgrades its algorithms and makes its search robots smarter for the benefit of consumers. This is done so that the user entering a query in the search bar can get the most relevant results, while skirting the content that will not be able to answer his question or is not able to meet his need. Next, we will look at 11 points that will help you effectively and successfully launch the promotion of a corporate website, if you were looking for a short guide to promote a business card site, or launch an online store promotion-this checklist will also be useful to you.

Top 11 rules for successful corporate website promotion in 2021-2022

Optimization and promotion of Internet resources is a painstaking process that requires a certain skill and knowledge about the device of your resource. Get ready for the fact that you will not just have to work with the code of the website, its URLs, and finally, optimize each individual page of your resource. As for optimizing the content for promotion, you will have to make it as relevant to search queries as possible. Our checklist will help you make the resource relevant and set up the promotion of a corporate website on a turnkey basis. The list of rules for competent optimization in 2021-2022 is as follows:

1. Google Analytics-the first thing you need

The presence of analytics from Google is necessary to track the results of your work. If you do not have a Google Analytics tag installed, install it as soon as you decide to promote your corporate website. Google Analytics data will allow you to track the progress of the corporate website promotion using very specific indicators. Based on Google analytics, you can track the success of certain changes on your site and thus understand which decisions are in favor of the resource, and which you should abandon. Also, this data is very important for further optimization, since analytics indicators can often tell you on which page you should look for a problem.

2. Adaptive Design or Mobile First design

Last year, Google did not give a double-digit hint to the creators and the optimizer that the presence of adaptive design will determine the relevance of your resource. If we simplify it, we can say that having a responsive design that works correctly with customers ' mobile devices represents about 20% of the success of the promotion. Google's algorithms are set up to display the most relevant and convenient sites for the customer, and if your website opens in the “for computer " extension on the buyer's screen , you can certainly not call such a user experience convenient.

Algorithms prefer resources with adaptive design, but if your competitors already have a smartphone version of the site, you can use First Mobile. This solution is cost-effective if you only think about creating a website from scratch, or abandon the old platform simultaneously moving all the data of the old resource to the new one promoting it.

Using First Mobile as a site development method, you can make your future resource more interesting for Google search algorithms, and if you add to this a competent optimization-the promotion of your company's corporate website will definitely be crowned with success.

3. SSL certificate or “why is my site not in the search results”

Back in 2014, Google began to massively use HTTPS as one of the main ranking factors. In our reality, the migration of resources to HTTPS has already reached more than 75%, and the reason for this was the next update of search algorithms. The fact is that if the pages of your website do not use HTTPS as a data encryption protocol and do not have a Google security certificate, then most likely the promotion of such a site will be a waste of time.

Moreover, if your corporate site is not safe from Google's point of view, then optimizing the content and pages of a web resource, you may encounter indexing problems and further promotion caused by the resource pages that are not safe, according to Google. If your goal is to effectively promote a corporate website — make sure that your site is safe from the point of view of Google's search algorithms.

4. Redirects and their settings

Anyway, during the operation of the corporate site, some pages lose their relevance, and they are eventually deleted. But they forget to redirect to the current page, and this is a problem for the effective promotion of a corporate resource. If after a while the user still finds the page he needs in the search, but it is deleted, then all that will wait for him is frustration and further searches. This way you lose the opportunity to sell your product to the user, and the user is forced to turn to competitors instead of working with your corporate resource.

In order for the promotion of a corporate website to be successful, track the presence of redirects from remote pages and direct the user to pages with information of interest to them. This is important, because Google's algorithms, unlike users, see the map of your site, and if a redirect from a remote page leads the user to the main page, Google will consider this unacceptable. The decision of the algorithms will undoubtedly affect the position of your site.

5. Google Search Console

Google Search Console is a webmaster that will allow you to track organic traffic and the progress of corporate website promotion. With this webmaster, you can see the indexing of the resource pages and the traffic indicators that they receive. In order to achieve successful optimization and effective promotion of a corporate website, study this webmaster and use all available tools. They are designed to simplify promotion and are designed to make your task easier.

6. Site audit and HTTPS link verification

If you have already taken care of the security certificate, then the next thing you should do is to check all links and content in detail using HTTPS. To get the result, you need to check:

• Presence of mixed content

Mixed content on the site is files that are loaded from resources via an unsecured stream. Often there are sites where only part of the page works via HTTPS, and images and other materials are uploaded without a security certificate. This situation can be a problem for promotion, as the overall security of this page is significantly reduced if it contains mixed content. To achieve the desired results and effectively promote the corporate site, check the contents of all pages for the presence of such a problem and fix it

• Secure links and redirects

Make sure that all links to your site and its redirects lead to HTTPS pages. This is important, because otherwise a secure page may lead the user to a page with mixed content or that has not received a security certificate at all. On such a page, the user may lose their data, so the algorithms reduce the relevance of such pages, even perfect optimization will not help you get traffic by using this particular page for promotion.

7. Robots.txt and its availability

This file allows you to prevent Google algorithms from scanning pages that you would like to hide from the search engine. This allows you to avoid the leakage of important data, while the absence of this file can give the right to algorithms to move freely on all admin pages, which certainly does not stick with effective promotion. If you want to see your company's corporate website in the main search results, make sure that the search engine algorithms can only navigate through the pages that can help you achieve your goals.

8. Sitemap.xml and its configuration

This file contains all the links of your site. With this file, you can tell search algorithms exactly where to search for pre-optimized content and which pages should determine the relevance of your site relative to user requests. If your site is constantly updated and new materials appear on it, you need to do the following Sitemap.xml auto-updatable. Otherwise, the algorithms can search for your optimized materials for a very long time, and it is not a fact that they will ever find them. In order for the optimized content to bear fruit, you need to constantly update this file or set it to auto-update.

9. Markup for social networks

Targeted advertising works wonders these days, and using it can help you promote your corporate website in search results. In order for users to comfortably click on links from messages or social media feeds, you need to take care of the Open Graph markup. The presence of such markup is very important for promotion, because users from social networks can significantly affect the statistics of traffic and conversions on your site. This, in turn, will have a positive impact on the speed and efficiency of promotion.

10. Using headlines to promote a Corporate website

On a page with content, only one H1 format header should be used. H2, H3, H4 format headers have less impact on promotion, but it is important that their content is not repeated. Don't forget that Google's algorithms can not only determine the relevance of your article using keywords, but also analyze its content by literally reading it. If on a page with content, the algorithm notices that you completely copy the title text — you should not hope for a good ranking of this page.

11. Linking between site pages and their effectiveness

The use of linking on the pages of a corporate site can perform two functions simultaneously, namely:

• Help users better navigate the structure of your resource and quickly find the information they need. With the help of linking, you can tell the user where on our site he can find the answer to his question related to the page on which he is located.
• Linking also contributes to traffic and conversion growth on your site. Thanks to linking, you can direct the user to a page with a pronounced target action, thereby trying to sell a product or service to the client.

The intuitive structure of a corporate website is very important for its promotion. To be sure that the linking between the pages of the site is correct, you need to check:

• Is the main pages of the corporate site located at a distance of up to 3 faces from each other?
• Make sure that the linking between the pages of your site is configured for pages that are still functioning.

Otherwise, users using the link may end up on an empty page. This situation may affect the customer's loyalty to your site and as a result, the potential customer may refuse to continue working with you.

Please note that many users visit corporate websites first "ask”, and after reading the materials, order the service. If the user does not have the opportunity to get acquainted with the materials, you should not expect a lightning — fast positive decision about ordering a service from your company.

Promotion of turnkey corporate websites in 2021-2022

If your company needs a popular website, or a corporate resource does not bring the desired indicators-contact the web studio Glyanec. Our company will help you with the promotion of corporate websites and optimize all the components of your resource. Digital studio Glyenec has been developing turnkey online stores and creating landing pages for 12 years, so if you are just planning to create a website for your business — we are ready to help!

Order the creation of an online store or promotion of corporate sites using the information from the contacts tab, or online chat located on the site pages.

Apply for the promotion of a corporate website and make your resource popular together with the specialists of the website creation studio Glyanec.