Creating an online store is a process during which specialists plan, develop and launch your future online resource. The duration of creating an online store may vary depending on your wishes and the professionalism of the specialists you have hired. There are often cases when a company turns to novice specialists in order to save money – in the hope that the online store site created by them will become popular – but often this is just fiction.

The process of creating an online store consists of many stages. Each of them plays an important role not only in how convenient and beautiful your company's website will be – but also on whether you will be able to bring the resource to the top of search results. In addition, the quality of the development of an online store also affects the cost of its further promotion.

The more mistakes were made during the creation of an online store – the more you will have to pay specialists who will correct these errors. At the same time, critical errors made during the development of an online store can have an extremely negative impact on the amount of time that you will need to correct errors and fully launch. Thus, turning to novice specialists in order to save money, you will not only spend more money on correcting all the shortcomings,but also delay the launch of the resource.

If you plan to sell themed products, or your products are seasonal – such an application can cause irreparable damage to your business, and its further profitability will be in great question.

In order to avoid such a situation, you should think about turning to the leaders in the niche of creating online stores and corporate websites. The cost of such services will not differ too much from cooperation with a young company – but the difference in quality will be enormous.

If you plan to bring your company to a new market and significantly expand the number of customers and buyers of your company's products with the help of a website – order its creation from the specialists of the Gloss web studio. Our team consists of specialists with extensive experience in the development, launch and promotion of online stores. In addition to stores, we can also create a corporate website, a business card website or any other online resource for you, regardless of its complexity. Contact the leaders in the development of Gloss Internet resources and launch a promising website tomorrow!

Website promotion and features of this process

Creating an online store is only half the job, because you still need to introduce potential customers of your company to it. Marketing channels are used for this purpose. In order for the promotion to be as effective as possible, it is important that your Internet resource is created without errors. Any error in the structure of the site and its address can affect the quality, duration and cost of promotion.

In order to reduce the risks of ineffective promotion, first of all you will need a site audit. The specialist who will audit the site will be able to tell you whether there are errors on your resource and how much it will cost to fix them. As soon as the site audit is carried out – and all the mistakes will sink into oblivion – it will be time to create promotion tactics.

For each individual niche and each individual case, you need your own promotion tactics. The effectiveness of the promotion itself will depend on how correctly it is selected. This tactic usually consists of a detailed description of all the methods and marketing channels that specialists will need to promote your online store. The most popular marketing channels at the moment are:

1. SEO promotion

Search engine promotion is one of the most popular and effective methods of promoting an Internet resource. As a rule, this marketing channel is the very first to be used after the site is launched. Its essence is to make the site you are promoting as relevant as possible in relation to the search queries of your customers, because the more relevant your site is – the more likely it will be in the search results of your customers.

Search engine promotion can be attributed to passive methods of website promotion. To start using this marketing channel, it is enough for you to analyze the structure and content of your site and correct all the points that negatively affect the quality of the user experience. After all the errors are corrected, and the site loading speed is equated to the average in the search results, about 2-3 seconds – you can start filling the resource.

As we said earlier, the main goal of search engine optimization is to transform your site into as relevant as possible, in relation to the search queries of your potential customers. SEO promotion is based on interaction with search algorithms, which decide what will appear on the first page of search results in the face of your client. By optimizing all the content on the site and using keywords, you can significantly increase the relevance of your site in relation to the interests of customers. This way you will be able to get traffic based on articles, products and services that are interesting to your consumer.

2. РРС

Pay-per-click advertising is an equally popular method of promoting Internet resources. With the help of such advertising, you can quickly get traffic to your site, and start attracting customers literally from the first day of launching the resource. Unlike search engine promotion, which is able to show the first results only in the corridor from 2 to 6 months – the RRS immediately begins its work. Due to this, it is pay-per-click advertising that is in demand among corporate websites of companies and online stores.

The cost of such promotion at first glance may seem higher than that of search engine promotion, and it is so. The thing is that the cost of a click varies depending on the region you choose, the niche and the products that you sell. At the same time, the RRS is much more critical of the negative words used in advertising – rather than search engine promotion.

Negative words are words that were selected together with search queries during the creation of the semantic core of the site. Such words may echo the theme of your resource, but they do not have a direct relationship to your products and services. Thus, negative words attract inappropriate traffic, which in the case of RRS can cost you very, very expensive.

The semantic core of the site is a huge list of search queries that are most often used by your prospective customers. The size of such a core may vary depending on the type of site. For example, for an online store, the number of search queries in the semantic core can vary from several thousand to several hundred thousand, depending on the niche and the size of the product catalog.

Not only the efficiency of the RRS, but also the cost of this promotion will depend on how high – quality the semantic core of the developed online store will be. Based on the name of this marketing channel, we can conclude that in that case you pay not for the lead, but for the click. Because of this, using negative keywords in your advertising can cost you a tidy sum. The thing is that negative words may not attract the target audience to your advertising. Thus, for each non-targeted click, you will have to pay exactly the same as for a click from an interested buyer.

The use of negative words in the RRS can severely hit the budget for website promotion and ultimately delay effective development for an indefinite amount of time. Therefore, it is very important that the specialists to whom you have addressed, put together a semantic core-without negative words. If they manage to do this, the efficiency of the RRS will be enormous, and the costs of launching it will pay off quite quickly. But if this does not happen, an ineffective RRS can bankrupt your company, due to the high cost of the method and the complete lack of results.

In addition to these methods of promotion, there are dozens of other marketing channels. Despite this, the effectiveness of RRS and search engine optimization is often much higher. Nevertheless, these marketing channels, in addition to well-known methods of promotion, can also boast of peculiar ones, which are rarely resorted to by beginners in the field of online commerce. One of these methods of promotion is the link mass and promotion with the help of anchor links.

Anchor links and their effectiveness in promoting an Internet resource

Anchor links are links that are attached to the text and lead the user to the main website of the company. Such links are used to attract traffic to the site, as well as to quickly navigate between child sites. So, with the help of anchor links, you can transfer a user who visited the site of your product to your main site for further confirmation of the transaction and his acquaintance with other goods of your company.

The Google search engine takes into account link anchors during the ranking of sites and has been tracking them since the distant 2012. At the same time, the Penguin algorithm was created at the same time – its tasks include monitoring the number and quality of anchors. In addition, the tasks of this algorithm include reducing the quality of ranking for sites if the anchor list is full of direct commercial offers and links to the company's products. Thus, Google tried to get rid of spam on the search engine sites, which led to user dissatisfaction.

Anchors themselves are of several types. Depending on the type, the purpose and effectiveness are formed, because you can not always use only direct links for promotion. If you still decide to use commercial offers and direct anchors directly in the text – you risk falling under the limitations of the algorithm. Getting out of these restrictions is extremely difficult and labor-intensive, and the cost of removing the site from under the Google filter can cost you a tidy sum. That is why it is important to track the number and quality of anchors on the pages of your site.

As for the anchors themselves, as we said earlier – they can be divided into several types, namely:

1. Straight anchors

Such anchors are a keyword in a direct occurrence, to which a link to the product page is attached. The keyword may be commercial, but it is best to use as few such anchors as possible. This way you will once again protect your resource from the search engine filter.

As for the scope of direct anchors, they are most often used in online stores. A product card or an article in the store's blog is created, and then an anchor is attached to the keywords that were used in the text. Thus, the site owner can not only facilitate the search for goods to his customers, but also speed up this process.

2. Indirect anchors

Such anchors consist of a link and a diluted keyword. If in the direct occurrence the key looks like "development of an online store”, then in a diluted form this key will look like "methods of development and promotion of an online store". This way, site owners and specialists who set up anchors can avoid the site falling under the filter. In addition, such keywords are perceived by users less critically, which means that customer loyalty to the site will suffer the least.

In addition to the varieties of anchors, there are also indicators of their frequency. This parameter directly depends on the keyword used and the link that is attached to it. Anchor links of different frequency can be used in different niches of online commerce and they are effective in different ways in each niche. As for the varieties of anchors themselves by frequency, they can be divided into three types, namely:

1. High-frequency anchors

Such anchors are high-frequency words and direct links to products. It is necessary to use such anchors with extreme caution, because a large number of such anchors can lead your Internet resource under the filter. The same applies to the use of high-frequency anchors in online stores. If you have just launched your online store, pay attention to the number of high-frequency anchors. Not only the success of promoting your online store may depend on their number – but also how long it can be promoted effectively.

2. Medium frequency anchors

As a rule, such anchors are created using diluted occurrences. An average frequency anchor can contain from 4 to 8 words, and the keyword in it must necessarily be in a diluted occurrence. Using such anchors, you can significantly improve the quality of the user experience and the effectiveness of promotion – at the same time, there is much less risk of bringing the site under the search engine filter.

3. Low-frequency anchors

Such anchors consist of 6 or more words, as well as a key in a diluted occurrence. This frequency of anchors is the safest, but also the least effective in terms of attracting users. Therefore, such anchors are used less often.

As for the effectiveness of anchors – it has long been tested by dozens of specialists. Words with anchors can be placed on websites, platforms and forms – which significantly increases the theoretical traffic that can come to your site. Also, anchors are often used when publishing materials on other sites and professional resources. This way, your company can advertise its products and services without directly talking about them-which is well perceived by both search algorithms and potential customers.

When planning the promotion of an online store with the help of anchors, it is important that a good professional is engaged in this process. An inexperienced user can easily drive your site under the filter, and in order to get out of it, you will need a lot of effort, time and money. To avoid such a situation, contact only specialists. If you are planning to promote your online store and want to achieve maximum results-order the development of the site and its promotion from our company.

Glyanec Web Studio offers a full range of services in the development and promotion of online resources. Our team consists of many specialists, and each of them has a rich experience in the field of development and development of Internet resources. In order to make sure of the professionalism of our team, you can read the reviews of our clients or pay attention to the portfolio of our studio. Here you will find examples of the work of our specialists and will be able to get acquainted with the attention we pay to every detail in the development of online resources.

In order to order the development and promotion of an online store from us, you just need to contact the phone number indicated on the website or write to us by email. You can also contact our manager via an online chat posted on the company's website.