Creating an online store: The reasons for the lack of traffic

The development of an online store consists of many stages. Not only the future of the resource itself, but also the company as a whole often depends on each of them. Entrepreneurs come to the Internet in order to expand the horizons of potential customers and find new consumers interested in their product. If mistakes are made during the development of the site – the future of the resource will be at risk. But why is it so important to pay attention to every little thing?

The thing is that for search algorithms, it is important not only how high-quality services you provide – but also how you present them. If the pages of your Internet resource are not optimized, and gross mistakes are made in the design – you definitely should not expect results.

The user experience is equally important. It is this factor that often attracts users to the company's website-making regular customers out of customers. In order to achieve such a level of loyalty from consumers, you have to go a hard way. Well, if your site is already running, but the desired traffic has not appeared – the Internet resource definitely needs an audit.

If we talk about the most popular reason for the lack of a planned turnover, then as a rule, the quality of the product catalog becomes such a reason. We will talk about why it is so important to create an intuitive and convenient product catalog later.

Product catalog for an online store: Development and user experience

The product catalog is one of the most important pages for an online store. The catalog is the goal of the client, because he is looking for the necessary product using the parameters and filters you have added. If the product catalog confuses the customer – the chance that the purchase will still happen is not great. Not every consumer will take it upon himself to understand the features and disadvantages of the catalog of your online store. Instead, the user will most likely turn to your competitors who do not have a similar problem with the product catalog.

One of the most important parameters and aspects that any owner of an Internet resource should focus on is the user experience and its quality. User experience is a parameter that is responsible for the impressions of your potential client from the site you created. This parameter is affected by everything, from the design of each individual page of the site and the speed of its loading – and ending with the presence of convenient filters in the catalog of the Internet resource. The subject of this article is the product catalog, so we will talk about it further.

The product catalog is a page where the user can find the product he needs by selecting the parameters and filters he needs. Depending on how conveniently all the buttons and filters are located, as well as on their effectiveness, the quality of the user experience will depend. In addition to the location of all the buttons and filters, it is also important that there are no errors in the page structure itself. You also need to take care of the download speed and, of course, the performance and clickability of each button on all pages of the site. An entrepreneur will never be able to predict which product page his client will click on-therefore, it is important to devote the necessary amount of attention and time to the development of the site.

In order to reduce the duration of development, entrepreneurs need to contact specialists – but it is much more difficult to find intelligent professionals than it seems. Often, in an attempt to save money, entrepreneurs turn to novice studios – after which they receive results of unsatisfactory quality. Thus, ephemeral savings turn into even greater waste, because fixing errors, as a rule, costs decent money. In order to avoid such a situation and launch your website on schedule – you should think about ordering the development of an online store from the leaders of this field. This way you can avoid all the shortcomings of the work, because the studio would not have become a leader if it were not for the impeccable quality of work and attention to every detail.

If you are planning to launch an online store or want to develop a website for your company, order the creation of a resource from the specialists of our company Gloss. Gloss web studio has been developing and further promoting Internet resources for 13 years. Among our clients are leaders in the export of goods to Europe and companies that occupy leading positions in Ukraine. In addition, you can read reviews about cooperation with us or visit the company's portfolio in order to make sure of our professionalism.

If you have already made a decision and want to get the highest quality website – order its development from our company. To do this, you just need to call our office at the number published on the website – or contact our manager via online chat. An online chat with our specialist is located on every page of the Gloss website – so you can contact a representative at any time to discuss the details of the project.

But what if you have already created a website for a long time – and the turnover and the amount of traffic has not reached the desired indicators? Next, we will look at several methods of how you can influence the situation and tell you how to return prospects to your Internet resource.

Checklist: What can cause the lack of traffic on the website of your online store?

A situation in which an already developed and launched online store does not achieve the desired results happens quite often. There are many reasons why users do not come to your company's website. The cost of correcting the situation also depends on the reason that is suitable specifically in your case. In order to understand why it is worth contacting specialists in such a situation – we decided to create a short checklist of what needs to be done on such a site. This checklist is approximate, because depending on the specific problems and how much they are running, the number of actions that specialists will need to do and the amount of time to correct errors will vary. As for the checklist itself, the list of problems that could cause insufficient traffic and turnover, as well as methods for solving them, looks like this:

1. Site structure

The structure of the site is a very important aspect, because its quality primarily depends on the user experience – and how long it will take search robots to find your resource. There are many different structures and patterns. However, the best solution for any site will be a unique structure that has been developed by specialists specifically for your site. This structure will allow you to implement new pages and tools - without harming the resource.

As for the mistakes that could have been made by specialists who previously worked on our site – their list includes:

• Lack of intuitiveness
• Using terms unfamiliar to users
• Incorrect names
• Illogical layout of pages in relation to the usual structure of the site

Each of these errors is fixable, but if the site has already been launched – it will take time to get rid of them. In addition, if the structure of your site was created illogical and not intuitive, specialists will need to completely rebuild it. This way your site will become much more user-friendly, and this in turn will have a positive impact on the user experience.

2. Website design and problems with its creation

The design and layout of the site is an aspect in which errors are most often found. The fact is that every entrepreneur often has his own vision of an ideal website and it often differs from modern trends. Because of this, you can find beautifully designed – but outwardly outdated sites on the Internet. Because of this, the level of trust in such resources among users is noticeably reduced, and the outdated design itself makes the Internet resource not attractive.

In order to change the situation for the better, the entrepreneur will have to order a new design for his resource, which will be made in accordance with all the canons of modern trends. This way you will be able to breathe life into your Internet resource and make it much more attractive than it was before.

3. Lack of optimization

Optimization is the first step on the way to an effective application. If your site is not optimized – you should not wait for the results from the CEO or RRS. The thing is that it is the optimization of an Internet resource that makes it more relevant in relation to users ' search queries. At the same time, using the right keywords helps search robots to find pages of your Internet resource faster in the search engine catalog. That is why it is important that all the content on the pages of your Internet resource is unique and optimized.

It is also important that the content that you publish complies with the E. A. T. principle. This principle embodies the main ranking parameters for Google, namely: authority, expertise, reliability.

The content published in your blog should help users, be useful and at the same time it must be expert. Otherwise, his contribution to the promotion of your site and its further ranking will be minimal. In order to avoid such a situation for writing content and filling your site with it, it is worth contacting specialists in this matter.

In order to correct the situation with the missing optimization, a specialist will initially need to audit your site. During the site audit, the specialist will be able to find all the problems of the resource and provide you with a work plan that needs to be completed for effective promotion. In addition, a specialist of the Gloss web studio can explain in detail how errors can affect the effectiveness of promoting your Internet resource and why it is so important to correct them.

It is worth considering that the process of re-optimization or primary optimization of an Internet resource will require a considerable amount of time. The best moment for optimization is the process of creating a website, when specialists have access to all system files and every page – and the site itself has not yet been launched. Nevertheless, if you need to re-optimize an Internet resource – you can contact our specialists.

As for the product catalog and why it is so important – it is in it that specialists most often find the greatest number of errors and problems after an audit. The reason for this is usually the size of the catalog, because not every novice specialist is ready to carefully plan and place each individual product in its place in the catalog. Instead, start-up companies use ready-made templates in which, of course, there is not a hint of the user experience and its quality.

In order to avoid further edits on the site and, in particular, to avoid changes in the catalog of your online resource, when planning the development of an online store, carefully select the company from which you plan to order it. If you do not want to spend time monitoring each specialist, but you want to get a product of maximum quality, contact the leaders in the niche of online resource development – the Gloss web studio.

Why you should choose a web studio Glyanec

Many entrepreneurs planning to launch their website miss the importance of finding really experienced professionals. Such an omission may lead to unforeseen expenses in the future – and the launch of the site may be postponed indefinitely. In order to avoid such a situation and launch a promising resource, it is important that a team with extensive experience in working in different niches is engaged in its development. Such a team is the web studio Glyanec.

Our specialists are marketers, developers and designers with many years of experience. Our company has been present on the market for 13 years and during this time we have not only been able to create more than one and a half thousand sites – but also have become leaders in the niche of developing online stores and corporate resources. In addition, we can also create an effective landing page for you or develop an advertising campaign that will help your business get new customers and additional traffic.

If you want to create a high-quality, promising, attractive Internet resource-call us at the number published on the website or contact our manager via online chat. As soon as your application is processed, our representative will contact you to discuss all the details of the development of your future website.

Start your business on the Internet with a high-quality and promising website-together with the team of the Glyanec web studio.