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Creating a website for a restaurant: How to attract more visitors using contextual advertising
The development of the catering industry gained momentum every year, until the quarantine of 2020, justified by the appearance of Covid-19, came. At the time of quarantine, absolutely all public catering establishments were closed and could not receive guests, which caused huge losses and as a result of bankruptcy for cafes and restaurants.
In order not to go bankrupt, many restaurant owners decided to create resources for their establishments and add a service for delivering dishes from the restaurant directly to the customers ' homes. The beginning of 2021 also met the catering business with quarantine measures and now those who did not have time to open a website for their institution, or doubted the need for such measures — also come to the conclusion that their business needs a website. But how to create a website for a restaurant and cope with the incredible competition in the network? How to launch contextual advertising for an institution and increase the number of customers? You can find the answer to these questions in this article, let's get started!
Creating a website for a restaurant: How to make an online resource " delicious” and attractive
Due to the circumstances, many owners of restaurants and cafes thought about delivery. In order for your customers to be able to comfortably order dishes from your restaurant, you first need to create a website. Creating an online resource for a restaurant is no different from developing a website for delivery. After all, despite the long and interesting history of your institution, from the point of view of the consumer, you are another delivery. In order not to get lost against the background of competitors, which are becoming more and more every day, and to attract as many customers as possible, you need to carefully think through the design and design of your Internet resource.
Website design for the institution: How to create an attractive design
Appearance is the first thing that affects the desire of a potential client to order something from your institution. Therefore, it is important that the design not only appeals to you, but also corresponds to all current trends in the field of design. In order to increase the chances of a positive response from your potential customers, we recommend that you turn to professionals for the development of the design, and the resource as a whole.
Web studio Glyanec is a leader in the market of creating Internet resources in Ukraine. The company has more than a thousand developed and launched web resources, online stores and landings, and the Glyanec Studio has been on the market for 12 years. The studio team consists of highly qualified specialists who are able to turn all your ideas into reality. The unique appearance that the designers of the Glyanec studio can develop for you is not all. You can also get an intuitive structure that Glyanec specialists can adapt to mobile devices, among other things. The mobile version of your institution's website will have a positive impact on both the number of customers and the subsequent promotion of your resource. After all, most users have long used a smartphone as the main device for accessing the Internet.
If your restaurant needs an online resource, you can order the creation of a website from the specialists of the Gloss web studio. To do this, you need to visit the studio page, go to the services tab and select the necessary one-fill out the application. After confirming the application and clarifying all the details of the project, you will receive a ready-made Internet resource in the shortest possible time, thanks to which you can continue to promote your business. You can also visit the portfolio tab on the studio page, which contains examples of Internet resources that already successfully occupy the first lines in the search results.
If you are looking for a studio that can create a turnkey website for your institution, or you need to develop a design that meets current trends - the specialists of the Glyanec web studio will help you in this matter.
How to create a website for delivery: What you need to consider and what to pay special attention to
The structure of the delivery service site has a number of differences compared to an ordinary Internet resource. When creating a page for delivery, you need to pay special attention to details, such as the color scheme of the design and the photos placed on the pages of the site.
The key to the popularity of your delivery is the principle of "as in the photo". Over time, your institution will become more popular, and it is good if the reason for this is positive reviews. Very often, consumers are faced with the fact that the dishes in the photo and what they receive with home delivery are strikingly different from each other. For the same reason, there are many negative reviews, and as a result, the decline in the popularity of the institution. To avoid this situation, we recommend that you pay very close attention not only to the quality of photos on your site, but also to the quality of products that you offer to your customers, especially advertising.
Where can I order a website if you have no experience in developing Internet resources? The Glyanec team can help you create a website for your restaurant. Web studio Glyanec is engaged in the development and launch of a variety of Internet resources. Studio specialists can create an online store, landing page or page for your delivery. You can get acquainted with the examples of works by visiting the Glyanec studio page and going to the "portfolio" tab.
“Where can I find buyers?": How to create an ad that will make your place popular
Advertising is the engine of your business, and it's not just about the position in the search results. Thanks to competent advertising, more users can learn about your institution, which means that you have the opportunity to increase the number of potential customers. To achieve the desired result, contextual advertising is perfect. It is this type of advertising that can help you both at the start of your project and in the future, while showing the desired results.
In order to quickly develop your online resource and increase the number of potential customers, you should use several types of contextual advertising at once, namely:
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Search contextual advertising
This type of advertising will help you appear more often in the search results of your potential customers. It works like a text ad that appears when your potential customer is looking for a place with home delivery. Depending on how much detail you set up search ads and what words you choose as triggers, the number of people who will be able to see your ad depends.
In order to achieve maximum results, you should determine the search queries of your target audience. CA research can help you do this, so you can better understand the desires and needs of your potential customers. In addition to the search queries that are most often used by representatives of your target audience, you will also be able to find out about their preferences, thus adjusting the menu you will have the opportunity to further interest consumers.
Setting up search ads doesn't end with just research. Despite the fact that this is one of the easiest types of advertising to set up — to achieve maximum results, the best solution is to contact specialists. Marketers of the Glyanec web studio can develop a search advertising campaign for your delivery, taking into account all the preferences of your potential customers. Specialists will also make sure that your advertising company is clearly aimed at your target audience, and there is no extra traffic. This way you won't have to worry about negative keywords and ineffective publications, and all incoming traffic will consist of interested users. Behind the back of the Glyanec team, there are many advertising companies that are still helping owners of Internet resources to develop their business. If your institution needs search advertising, you can order its creation on the studio page.
Search advertising is an effective tool in the early stages of the development of your delivery, but if you want to achieve greater growth in the customer base of your institution and increase the daily volume of orders, you should definitely look at display advertising.
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Media and contextual advertising
Display advertising is a much more complex type of contextual advertising. To set it up, you will no longer need the usual research of the target audience, because you need photo or video materials to use it. First of all, you should use the services of a photographer who will help you create expressive and “delicious” pictures of your dishes, in the future they will attract customers.
After receiving the necessary materials, you can start creating a display advertising campaign. But if you have never had experience in promotion, unfortunately you are unlikely to achieve the desired results. The thing is that display advertising has a lot more factors that can affect its success, which means that there are many more places where you can make a mistake. Even the slightest mistake in creating a display ad can cost you the expected results, so it is extremely important to take a serious approach to the development and creation of an advertising offer. If you have never dealt with advertising, or you do not have enough time to properly configure the advertising offer — you can contact the professionals. In order to avoid wasting time and not rely on unreliable contractors, contact the leaders in the field of creating advertising companies for deliveries and online stores, to the design studio Glyanec.
In addition to developing an author's design for your online resource, the Glyanec team can help you create a successful display advertising campaign, while not taking up your precious time. The studio's specialists will develop an advertising offer for you and adjust it to the segment of the target audience you are interested in. In this way, you can increase the performance of your resource and increase the number of potential customers.
In order to order the creation of contextual advertising of the delivery service from the web studio Glyanec, you only need to visit the site and fill out an application. After confirming the application, the studio manager will contact you to clarify all the details of the project.
Web Studio: Why it is so important to contact professionals
Promotion of an Internet resource is a complex and confusing process in which it is very easy to make a mistake. One mistake in setting up an advertising company can negate the full potential of your offer, which is why you will not be able to get the desired result. Turning to specialists and ordering the creation of websites from professionals, you free yourself from searching for information and spending time studying all the subtleties of this business. In addition, you can be sure that your project is in the safe hands of professionals in their field.
Ordering the creation of an online store, or the development of a landing page from the Glyanec website studio, you can be sure of the quality of the finished resource. Website creation studio Glyanec has been developing online stores and websites for 12 years, during this time the team has developed more than 1000 Internet resources. In order to order the creation of a website for a delivery service or an online store, you only need to visit the studio's website, fill out a form and confirm its submission. The specialists of the studio will take into account all your wishes when developing the structure and design of your resource and will create for you the site of your dreams. You can also order the creation of a contextual advertising company for your delivery or an online store from the company's specialists. The marketers of the Glyanec web studio will conduct all the necessary research on your target audience and set up an advertising campaign for the segment of your target audience that interests you the most.
In order to get answers to your questions or to clarify the details regarding the services of the Glyanec website studio, you can use the online chat located on the website pages, or visit the “contacts " tab on the studio page. Working with the professionals of the Glyanec web studio, you can be sure of the high quality and uncompromising nature of your future Internet resource.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
