Google Ads: How to make your ads more successful and improve your site's performance

Promotion of websites and online stores using Google Ads is already as old as the world. But not every owner of an Internet resource understands exactly how Google Ads tools work. Because of this, you can often find resources with a perfectly executed design and intuitive structure, but at the same time their attendance leaves much to be desired — which is strange. The main reason for this result is a mediocre attitude to advertising and its value, when in fact it is advertising that promotes your product through hundreds of sites of your competitors. But how to change the situation? How to increase the traffic rate and, in general, make advertising companies more successful? This is what we will talk about today, let's start!

Contextual advertising in 2021: How to justify costs and help your business grow on the Internet

Contextual advertising is one of the key tools for developing your business on the World Wide Web. If you want to create an online store or develop a website for food delivery in 2021, contextual advertising is the first thing you should think about for further promotion. Every year, contextual advertising, and Google Ads in general, is becoming more and more complex, acquiring more and more different settings. Competent possession of this tool and its successful application promises you excellent site statistics and a quick rise of your page to the top of search results, while errors in the settings of your advertising companies can completely destroy the entire potential of your Internet resource.

But how to avoid mistakes, and on the contrary, increase the success of contextual advertising and the Internet resource as a whole? How to attract more users and potential customers, while provoking them to buy? How can you expand your target audience and work with its segments in 2021? We will talk about all this today.

Google Ads - the leader of the advertising market: Why so? And how to reduce advertising costs and get more positive results

Against the background of its competitors, Google Advertising stands out for a rich set of settings, constant updates and guarantees of privacy, which is not often found in the field of advertising. Working with Google Ads, you do not have to worry about the fact that the data and passwords of your site will leak into the network, because this is monitored by many mechanisms developed by Google itself. Plus, Google products such as Chrome are market leaders, and it is worth focusing on them if you plan to quickly and successfully grow your business.

Google contextual advertising campaigns are a great tool for promoting your online store. Thanks to a large number of settings, and a rich selection of varieties of contextual advertising, you are free to choose which advertising interests you first of all. Properly configuring your chosen advertising is the key to increasing demand for your products, while a number of mistakes can lead to the opposite result. To prevent this from happening, we recommend that you contact only professionals. The leader in the field of creating advertising campaigns and promoting Internet resources in Ukraine is web studio Glyanec, a website creation studio that has been helping entrepreneurs develop their business for 12 years.

Website studio Glyanec has been developing online stores and creating websites for more than a decade, and during this time has created more than a thousand successful Internet resources. Thanks to the vast experience and close-knit team, Glyanec Studio can create an online store for you, making all your dreams come true. Web studio designers can develop an author's design for you, in accordance with all your wishes and taking into account current trends, while programmers will develop an intuitive structure for your web resource. As a result, you will get a ready-made website that can quickly raise your business, which has suffered from quarantine restrictions, and you will be able to start making a profit again in the shortest possible time. Development of online stores and creation of websites are not the only services that you can order in the web studio Glyanec. The company is also engaged in creating landing pages, designing corporate websites and creating contextual advertising for various business niches. In order to learn more about all the services of the Glyanec website creation studio — you can visit the company's website and get acquainted with the content of the “company services” tab. Having chosen the service that your business needs, you only need to fill out an application and wait for a call from the studio manager. You can also contact the company's manager if you have a number of questions about the implementation procedure or a specific service. To do this, you need to use the information from the contacts tab, or ask for help in the online chat Glyanec, located on each page of the site.

Promotion of an online store in 2021: How to increase the success and effectiveness of an advertising campaign

With each new update, Google Ads becomes more functional thanks to new settings. But along with the new settings come difficulties. Competition on the Internet is growing every day. There are more and more new Internet resources and this applies to absolutely all niches. In order to cope with such competition and increase the effectiveness of your advertising campaigns, you should follow five tips, which we will talk about later.

1. Give mobile traffic a higher priority

The number of users using a smartphone as the main means of accessing the Internet is constantly growing, which is why you should pay more attention to mobile users to successfully promote your resource. In order for your contextual advertising to better interact with smartphone users, you need to:

• Test your advertising campaign on your smartphone. Check how it looks on the mobile screen and whether it is convenient to interact with it.

• It is important to check whether all the necessary information for a potential client is located in the first line, since you have much less space than on the PC screen

Take advantage of bid adjustments for calls. This way you can increase the number of calls to our company, and your advertising will become more productive
Keep track of online and offline mobile conversion rates

Using these tips, you will increase the effectiveness of your advertising campaign on mobile devices, and thereby increase the performance of your Internet resource.

If your site is not yet optimized for mobile devices, or you would like to create an online store based on the First Mobile Design principle, then the Glyanec website creation studio can develop such a resource for you. Studio sites Glyanec has been creating online stores and other web resources for more than 12 years and successfully creates for its customers both adapted versions of their sites and sites on the principle of First Mobile Design. To order an online store or create a landing page for your business, go to the Glyanec studio page and fill out the application form in the appropriate tab. As soon as possible, the studio manager will contact you to clarify the details related to your project and give you an approximate time frame for its completion. Promote your business simply with the Glyanec website studio.

2. Create ads with an eye on the preferences and desires of your potential customers

In order for your advertising campaign to be successful, it is necessary that the client believes in what you have written. To achieve the result, there is a whole list of factors that you should pay attention to when creating a contextual ad. These factors include:

Emotion

To achieve the desired result, you need to show that you understand the pain of your potential client and are ready to help him solve his problems. To create a successful ad, emotionality is extremely important, because it is often what attracts potential customers

Figures and statistics

Consumers are extremely sensitive to numbers and all sorts of statistics. That is why when creating an ad, we recommend that you use figures from statistics that can convince your potential customers that you are the best.

Ad Extensions

This tool will help you when your potential client will compare you with your competitors. Thanks to the extensions, the user can learn more about the company, which means that the level of trust in it will be many times higher. That is why when designing an ad, we recommend that you use extensions.

Problem solving

Your potential client will definitely be interested in the services you provide if you are able to solve their problem. In order to achieve this result, before creating an ad, you should think about:

1. What keywords can your target audience use to search for you?
2. Is my product able to solve the problem and what information would I like to get as a customer when buying such a product?

By answering two questions, you can better understand how to present your advertising offer to your potential customers. Using this information, you will be able to launch a better contextual advertising campaign, and this in turn will affect the number of potential customers and the performance of your resource.

3. Analyze your competitors

Competitor analysis is one of the essential parts of successful promotion of your online store or website. If your services will be similar to those of your competitors, but they will cost more for you, you should thoroughly think about how best to present this difference. When creating an ad, you should take into account that users will somehow compare your products and services with those provided by your competitors, and to increase sales, you need to offer more favorable conditions.

4. Exceptions and negative keywords

When setting up display contextual advertising, you definitely noticed that when you click on an advertising company, a panel with three tabs appears on the left, namely:

1. Placements: here you can enter several addresses of sites where you would like your contextual advertising to appear

2. Impression History: This is a tab where you can see which websites and apps your ads were displayed on.

3. Exceptions: this is a list of sites and niches where you would not want to broadcast your ads

The most common mistake when launching an advertising campaign is that the resource owner introduces exceptions only after a while — having already lost an impressive part of his advertising budget. In order to avoid this result, you need to specify sites and niches that you are not interested in at the time of setting up your ad.

Negative keywords play the role of sites that you are not interested in, while keywords are another promotion tool. In order to increase the chances of your advertising company's success, you need to choose keywords that will echo the requests of your potential customers. In addition, it is necessary to exclude negative keywords that, even if they relate to the niche of your business, do not have anything to do with your product. Thus, your funds will be spent exclusively on attracting an interested audience.

5. Remarketing

Remarketing is a process by which you can re-attract a user to your site who has already visited it, but has not completed the target action. The target action can be a purchase, or filling out the forms you need. Nevertheless, remarketing solves several other problems that you may encounter when creating an online store, namely:

• Empty recycle bin

An empty shopping cart is a problem that every online store faces. With the help of remarketing, you can attract your potential buyer and convince him that this product is really necessary for him.

• Cross-Sell

In the catalog of any online store there are products that are somehow related to each other. This can be phones and accessories, sets of bed linen and pillows, and so on. In addition to solving everyday problems, remarketing will also help you attract users to buy related products. For example, if a customer has already purchased a phone from you. With the help of advertising, you can offer to buy him a case or headphones-knowing that he will definitely be interested in your offer.

Using the tips that we have presented above, you can increase the effectiveness of your contextual advertising, but where can I order it? If your online store needs a high-quality advertising campaign, you can contact the specialists of the web studio Glyanec. The specialists of the Glyanec studio will conduct all the necessary research and develop a successful contextual advertising for you, focused on the target audience segment you are interested in. Specialists of the website creation studio Glyanec can create a landing page for you, to promote your products, or to redesign your Internet resource. If you are just planning to open your business on the Internet, you have the opportunity to order the creation of a turnkey website or the development of an online store in two clicks by visiting the website of the web studio Glyanec.

In order to clarify all the details of the project and services provided by the studio, you can contact the studio manager via the online chat located on the website, or using the information published in the “contacts " tab. Create your successful online business together with the Glyanec design studio.