The year 2021 has given marketers many opportunities to optimize websites and promote them to the top of search results. In addition, in 2021, Google made many adjustments to its algorithms in order to make the search inside the search engine even more effective.

In this article we will summarize the results of 2021 and tell you which methods of optimization and promotion of online stores in 2021 have become the most effective. We will also share a checklist for the effective development of an online store and tell you what you should pay attention to first!

Creating an online store 2021-2022: The best strategy

Creating a turnkey online store is a service that more and more entrepreneurs are resorting to and not for nothing. Over the past two years, medium and large businesses have experienced considerable, due to quarantine restrictions, while small industries, coffee shops, and cafes have struggled for survival. Against the background of constant quarantines, it has already become clear to everyone that the only way to avoid catastrophic losses is to create a website.

Creating a corporate website and developing an online store is a long and painstaking process, to achieve a result in which you can only have a sufficient amount of knowledge and tools. Do not forget that the creation of an online store is also a rather voluminous process, which is most often divided into several stages. In order not to retell all the stages of creating a turnkey online store, we will focus your attention on those stages that are most important for the prospects of your business. So, the list of stages that you should pay special attention to during the creation of an online store is as follows:

1. Development of the structure of the online store

The development of an online store begins with an idea and continues with its structuring. After you have decided on paper what your online store should look like– it's time to contact specialists. If you do not want to waste time searching for experienced specialists from different companies, but you want to get the maximum result without having to constantly monitor everything – order the creation of an online store from the specialists of the Gloss web studio. Gloss Web Studio has long been a leader in the creation of online stores and the development of corporate websites for Ukrainian companies and companies of the nearest abroad. Having become a leader in the Ukrainian market, the Gloss web studio team did not stop there and now we are actively cooperating with companies from Europe, creating, promoting, and optimizing websites for them.

In order to order the creation of an online store from the specialists of the Gloss web studio, you only need to use the phone number published on the main page of the site, if you have questions related to the services provided by the Gloss web studio– you can always get a qualified answer to them by contacting our representative using an online chat posted on all pages of the Gloss web studio.

The structure of an online store is its skeleton, thanks to which search robots index pages in the future, and users move around in order to find the product they are interested in. The maximum simplicity and consistency of the structure of the online store is the key to success not only in promotion, but in general, and in business. Having thought over the structure of the online store in such a way that 4 transitions are enough for the user to get to any page of the store – you will thereby save users time searching for the right product, which ultimately can have a positive effect on the number of conversions. In addition, the more intuitive the structure of your online store is, the better search robots will find optimized pages of your site and the less likely it is that some of the pages will not be indexed. Also, do not forget that a high-quality structure in the future opens the door for all kinds of marketing campaigns in which it will not act as an extra ballast spoiling statistics, but on the contrary, will attract users with its simplicity, due to which their loyalty to your brand will noticeably increase.

2. Online store design

The next stage of creating a turnkey online store, on which you should stop your attention– is the creation of its design and decoration.

The judgment that the buyer first of all buys with his eyes has a lot in common with reality and on the Internet. Only users who are very passionate about a particular product or the most loyal customers will buy goods on a site that was designed in the style used 10 years ago. In order for your online store to be successful these days, it is important that its appearance corresponds to all current trends, but at the same time that the author's work is traced in its design. As a rule, 75 percent of what entrepreneurs draw when planning to create an online store with their own hands is what they have already seen from their competitors. At the same time, professional designers of the Gloss web studio, after listening to your idea or familiarizing themselves with the project of an online store, can create a unique design of an online store not only conforming to all current trends, but at the same time unifying your idea. If you want to launch a successful online store and you already have a vision of how your company's online store should be designed– our designers will be able to implement any of your ideas, while giving your site and its design an excellent opportunity to stay in design trends for many years to come.

3. Pop-up forms and their presence on the pages of your site

Creating the structure of an online store and its design is the basis on which the online store is based. At the same time, adding pop-up forms to the site is a process that is performed at the very end of development and basically such forms are aimed at collecting data for further dynamic remarketing, and simultaneously improving comfort and convenience for the user. Despite the fact that pop-up forms are added to sites with good intentions - unfortunately, most often they cause more inconvenience than they simplify interaction with the site. Pop-up forms, which cannot be closed at the same time, deserve special attention among users, as well as hatred. Some sites, instead of providing their users with maximum comfort, on the contrary, seek to mislead the client, for example by adding a link to the classic cross used to close the window.

Thus, instead of closing the interfering pop-up form, the user goes to another site, which of course he remains dissatisfied with. Such tricks completely destroy any loyalty on the part of users, and even if you are offered to use such forms to increase statistics, do not agree. When planning to add something to your online store's website, you should remember that your income is the sale of goods. This means that when creating an online store, you first of all need to be sure that the decisions you make will make the use of your site convenient. At the same time, having oversaturated the site with a variety of pop-up forms, you risk making it absolutely unfriendly for new potential customers, which can tragically affect your income.

In order to avoid such a situation, you should monitor everything that is added to your site or immediately contact specialists in this field. By ordering the creation of an online store from the specialists of the Gloss web studio, you can be sure that there will not be a single extra button or link on your site. Having ordered the creation of an online store from the specialists of the Gloss web studio, you can also be sure of an excellent result of cooperation and that in the end you will receive a high-quality web resource for your money.

In order to learn more about the creation of an online store or to clarify the details of the services provided by the Gloss web studio, you just need to use the online chat posted on the pages of the Gloss web studio. You can also contact our specialists by phone, it is listed in the "contacts" tab.

We figured out what to pay attention to during the development of an online store at the end of 2021, but what about optimization? Which items and elements of the online store need to be optimized first, and which ones can wait? What should you focus on during the start of optimization, and which elements will not significantly harm your success, and finally, when should you start optimizing an online store in 2021? We will tell you the answers to these questions in the next section.

Optimization of the online store 2021-2022: what points should you pay special attention to when optimizing and when it is better to start

Optimization of the online store and search engine promotion is one of the most effective methods of promotion in the current and next years. The thing is that it was in 2021 that Google decided that it was time to abandon the RRS, and focus on organic output, and the efficiency of its search algorithms. Thus, the search results may soon change beyond recognition, because the first sites will not be with the largest number of links, or the most expensive and high-quality RRS, but with the most useful and expert content, fast loading, and intuitive interface.

But what if you are just planning to order the creation of an online store? What elements should you focus on and what will require optimization right during development? In order to answer these questions as fully as possible, we decided to collect a small checklist of optimization elements that gave the best results this year. Focusing on this checklist, you will be able to achieve visible results much faster than with gradual optimization, and in these days of severe competition, good results are extremely important. So, the list of optimization aspects that you need to throw forces at first looks like this:

1. Structure

It is significant that, as in the case of the development of an online store, its optimization also needs to start with the structure. It often happens that when creating the structure of the website of an online store, not experienced specialists create it literally on their knees for the purpose of further correction. Unfortunately, such a correction does not always occur, and it often costs additional financial costs. In order to avoid such a situation, you should order the creation of an online store from specialists with a reputation and a name in this field. If your online store has already been developed and you would like to improve its position, then the first thing you should do is order an audit of the site. After the site audit, a specialist in this field will be able to tell you which elements of your site need high-quality optimization and if there is a structure among them– it is better to start with it first.

The thing is that the structure of the site greatly affects its prospects and success in promotion. The speed of indexing the pages of an online store, the comfort of site navigation and, ultimately, the quality of the user experience of your customers depends on its quality. If the user experience indicator is too low, and the user interface is not able to cope with all the expectations of your customers, there is a high risk that the creation of an online store that you planned for a very long time will not succeed.

By contacting experienced specialists in the field of creating, optimizing and promoting online stores, you can thereby reduce the risk of failure to almost zero.

2. User interface

The user interface should include everything that your potential client can touch and that can respond to his click. Clickable buttons, forms, icons and icons - all this builds the user interface in 2021. The quality of such an interface should be on top. In order to achieve good results, you will need to spend a lot of time looking for a really experienced specialist in the field of working with the user interface. You can also order the creation of a turnkey online store and its optimization from the specialists of the Gloss web studio. Resorting to the help of Gloss specialists, you are guaranteed to get a high-quality web resource in a short time.

3. Content

With the increasing influence of EAT on the success of website promotion, content optimization has become especially important for effective promotion. If your content is not optimized, unique or useful to a potential client, then you will not be able to achieve good results in promotion with its help. At the same time, content is currently becoming the main tool for promotion, as it can provide search engine users with the greatest result by answering all the questions of interest to the user.

If we talk about when it is better to start optimizing the online store, then the most correct answer will be – right during the development of the online store. The thing is that elements such as design and structure can be fully optimized only during creation. After your online store is launched, you can also order its optimization, but its effectiveness may not be as effective as if you initially ordered optimization during the development of an online store. After all, marketers have the opportunity to optimize each individual page and each individual transition, in contrast to the situation when the online store is already ready and it becomes extremely difficult to get so deep.

Nevertheless, even if you have already ordered the creation of a turnkey online store for a long time and decided that it was time to re–optimize it - specialists in this niche will be able to help you in this difficult task.

If you are just planning to order the creation of a turnkey online store and want to achieve maximum results with the most promising resource in your niche - order the creation of an online store from the specialists of the Gloss web studio. The Gloss team is highly qualified specialists behind them, who have hundreds of sites that have made it to the top of the search results and are progressing well, thanks to the marketing campaigns we have developed. If you also want to achieve success in your niche and want to develop and launch the most promising Internet resource – order the creation, optimization, and promotion of the site from the specialists of the Gloss website creation studio. We will not only help you create a high-quality online store, but we will also do our best to make your resource the leader of search results in your chosen niche in the shortest possible time.

Start your business with a high-quality and promising website together with the Gloss web studio team!