Buying and selling goods on the Internet is a popular area of business that brings in hundreds of millions of dollars a year. Due to the high prospects, many entrepreneurs have gone into online trading, but most of them have remained in offline trading. Everything changed when quarantine restrictions appeared and those entrepreneurs who stayed offline experienced what it was like to be left without customers. In order not to go broke, many of them ordered the creation of turnkey online stores, but not everyone succeeded. The thing is that creating an online store is quite a long process, especially if you were trying to save money when choosing specialists. At the same time, simply ordering the creation of a turnkey online store is not the best solution, since you also need funds to stay afloat. In addition to creating an online store, you should also plan in advance the budget for its optimization and further promotion, because this is the only way you can attract more customers to your product.

Naturally, not everyone had the means to quickly promote and create marketing campaigns at the time of the first quarantine restrictions. Most of the entrepreneurs who failed to find funds in the midst of quarantine unfortunately went bankrupt, but there were also those who managed to survive even in such harsh conditions. It is they who are currently most interested in the question of how to increase the number of conversions of an online store? In order to answer this question, first you need to figure out what conversion is in general and what does it affect?

Conversion in marketing is the ratio of the number of visitors to your online store who have performed some useful action in relation to the total number of visitors to your online store. In the case of an online store, buying a product, adding it to the cart, subscribing to a weekly newsletter and many other elements, which, however, you choose, can be considered a useful action. Thus, it is worth emphasizing that in the case of online store conversions, the most frequent value that is used under “useful action” is just the purchase of goods and ordering.

Based on this, we can conclude that the conversion rate is directly proportional to your income, which means that its growth increases your final profit. After we figured out why entrepreneurs who ordered a turnkey online store during the first quarantine should increase the conversion rate, it's worth talking about ways to do this.

How to increase the conversion rate of an online store in 2022

Looking at the situation unfolding in the world, we can conclude that the current quarantine, unfortunately, may not be the last. This means that all entrepreneurs working and selling their goods on the Internet are waiting for another jump in the popularity of creating online stores and consequently an increase in competition in the market. This situation is an excellent stimulant for thinking about how to modernize the site and make it more successful, and we will talk about this later.

The most banal way to increase the number of conversions is to optimize the website of an online store for the modern realities of search results. By this is meant the optimization of the site, thanks to which the online store will be ranked better, and your products will appear more often in the search results. The problem with this method is that most likely it will only allow you to compete on an equal footing with other online stores, but in the long run, high-quality optimization can help you become a niche leader or at least a search query.

In order for the promotion of the online store to be successful, it is important that no gross mistakes were made during the development of the online store, and no extra characters were left in the files and all the pages were in their places. Unfortunately, entrepreneurs who often turned to start-up studios in order to save money, eventually received a low-quality website that could not improve their financial situation in any way. In order to create a high-quality online store, you should contact specialists with experience, and even better - to the leaders of this niche, which is the Gloss team.

Gloss Web Studio is a website creation studio that has been developing online stores and corporate websites for 13 years. During this time, we have managed to create more than a thousand successful web resources that occupy excellent positions in the ranking, and their owners are the leaders of their industries and niches. If you also want to order the creation of a turnkey online store from us - visit the main page of the site, use the phone number indicated above and order the development of an online store right now! Consult with our specialist and take the first step to your new business together with Gloss.

Work on layout and design
In the modern web space, the concept of "beautiful” has long migrated and has become the concept of “convenient". In order for your site to boast a high conversion rate, you need to think about the quality of its layout and design. At the moment, one of the most valuable resources for the site owner is his client's time and his convenience. The thing is that the value of the experience provided by your site to the client directly affects his desire to return to you in the future and order something else. In order to receive regular orders and increase the profit of the online store, it is necessary that every item and every button on your site performs its function without problems and does what the client expects from it. In other words, the modern concept of beauty implies maximum personality, intuitiveness and convenience, at least in the Internet space.

In order to achieve the desired quality of user experience, you should contact good specialists in this field. This will allow you to get a design and layout of good quality, but if just "good” is not enough for you, and you have ambitions to capture your niche by becoming a leader in it – the Gloss web studio team can help you. Our designers are specialists with vast experience and hundreds of websites behind their backs, they will easily implement your ideas in design, and at the same time make it relevant to current trends in the shortest possible time. If you want to achieve a high-quality visual and at the same time that each element unconditionally performs its functions and tasks assigned to it – contact the Gloss web studio team. You can do this using the information in the contacts tab.

Adaptive layout and First Mobile

Placing orders directly from a smartphone is an opportunity that most users who buy goods on the Internet use. The future of online shopping has come a long time ago, so computers use only about 30-35 percent to purchase goods among users. In order to keep up with the leaders in the field of online commerce and simultaneously raise conversion rates, you definitely need an adaptive design. We are not talking about a mobile site right now. The reason why the mobile version of the site is unlikely to suit you is that it is a separate resource that also requires you to invest in marketing and ultimately is not the best solution given the market situation. In addition, a redirect from the main site to the mobile is another additional download that can put an end to and take away the customer's desire to buy something from you. In order to avoid such a situation, you should think about adaptive layout.

Adaptive layout assumes that the creation of an online store does not happen for several devices at once. Simply put, the font sizes, frames and sizes of all the elements of the site are scaled depending on the resolution of the device on which your site is running. This is about how you can explain what an adaptive layout is, in simple terms.

Adaptive layout has been used for more than a year, it shows very good results, but at the moment there is an even better and more efficient solution, namely, First Mobile. First Mobile is the principle of creating an online store website dominated by a smartphone. The online store is initially created for smartphone screens, and after that it is scaled to work with it on a laptop screen or on a large monitor. The obvious advantages of First Mobile can be immediately attributed to the overall convenience of the interface and the use of the site. The thing is that the site, which is initially created for the smartphone screen, is already designed for the fact that it has to work on a relatively small display. At the same time, stretching on the computer screen, the site created for a smartphone looks no worse, but is convenient on all platforms at the same time.

If you are just planning to order the creation of an online store– you should think about First Mobile. According to the latest data, it is the sites created on the principle of First Mobile that currently occupy leading positions in a variety of niches.

Implement smart site search

Smart search is a feature that allows you to save your customers a huge amount of time. Its essence is similar to the essence of the search form inside the search engine. You have a field where you can enter a keyword or your query, after you click on the search - the store will show you the products that have the most matches with your query. Thus, the buyer can find the product he needs in your catalog in 30 seconds, while not wasting time looking at different filters and thinking about whether he should purchase the product.

The principle of a quick sale in this niche is extremely effective, just because the client has less time for doubts. This allows online stores to increase their income, while providing their customers with the maximum level of comfort during the selection of the necessary goods.

Color palette of site elements

It's relatively hard to believe, but the color scheme of your site can also affect the conversion rate. The thing is that in pursuit of minimalism, many sites have gone either black or white - completely forgetting about the contrast. By ordering the creation of a turnkey online store and describing the contrast menu after its creation, you will be able to see for yourself that the elements of such a menu attract much more attention, which means using such accents on the buttons performing targeted actions – you can increase the conversion rate.

Filter optimization

The selection of goods by filters is a service that is probably present in all online stores. Despite this, it is often possible to find online stores in which the implementation of the filter system is so bad that users simply do not use them.

In order for users to find the product they need faster, leave satisfied with your site after placing an order and come back again - it is important that they can find the product quickly. To do this, you will need to think carefully about each individual filter and get rid of useless characteristics among the filters. Thus, you will not only be able to make the choice of goods faster and more convenient for the user, but also save him from a long consideration of several dozen filters, which may affect the loyalty of the user.

Each of these aspects can affect the conversion rate of your online store in one way or another. In order to achieve the desired site performance, as well as to increase the profit from your business, you should carefully think through your site development plan and find good specialists.

If you need to create a turnkey website, or your resource needs remarketing and redesign– you can contact the Glyanec team. Glyanec web studio has been creating turnkey online stores for 13 years and during this time we managed to become the best web studio in Ukraine. Among our clients are leading manufacturers, restaurants and medical institutions with which we work on an ongoing basis. We are engaged in the creation of online stores and other web resources, their design, optimization, and promotion. Thus, by contacting Glyanec web studio, you can get the full range of services related to each individual stage of the life of any successful website.

In order to order a high-quality turnkey online store and launch your business in the shortest possible time - you only need to use the contacts tab. To learn more about the projects of the Glyanec web studio, as well as to read reviews about cooperation with us, you can use the tabs in the Glyanec website menu. Well, if you are interested in answers to questions related to our services – on all pages of the Glyanec website there is an online chat for contacting our representative.

The manager of the Glyanec company will answer you in an online chat on any question that concerns you, one way or another related to the services that we provide. You can also get acquainted with examples of our work by visiting the "portfolio" tab in the site menu.