Duplicates of pages and their impact on the promotion of an online store

Having ordered the creation of a turnkey online store, the future site owner does not yet suspect how much depends on the developers chosen by him. The development of an online store is not too long, but it is quite a complex process that requires an appropriate level of competence from the developers you have contacted.

There are many popular mistakes that are made by incompetent developers during the creation of an online store. Such errors in the future can significantly affect the speed and efficiency of promoting your online resource, as well as the amount of money that you will need to spend on promoting your online store. Among the common mistakes that interfere with the effective promotion of Internet resources, you can find such a thing as duplicates of pages, but what is their problem?

Duplicates of pages would seem difficult to call a serious problem for the site, because what's wrong with the fact that your site has pages with the same content, but different addresses? In fact, such pages can bring your newly developed online store under the search engine filter, which ultimately negatively affects the future of your business. The fact is that once you get under the search engine filter, you will not be able to move forward effectively. Getting out of the search engine filter will require you to search for a specialist, as well as a long process of correcting mistakes made. No matter how much money you spend on promoting a site that is under the filter – you will not be able to achieve specific results, since search algorithms will do everything they can to prevent your site from moving up the search results. Only a few innocent duplicates can lead to such a result, but how can they be avoided? Why do duplicates of pages appear on the site and what should I do to get rid of them and stop their appearance in the future? This is exactly what we will talk about next, let's start!

What are page duplicates and why do they appear on your site

In order to understand how to get rid of duplicate pages, first you need to understand what they are. Duplicates of pages are pages that have different addresses, but at the same time have absolutely the same content. Such pages were previously often used to promote Internet resources, but with the advent of filters in search pages, most sites that used duplicates for promotion lost their positions in search results.

Such pages can either be created intentionally or appear automatically-since certain mistakes were made during the development of the online store. Such duplicates can also help your resource in search engine promotion, but no matter how effective they are – given the risk of falling under the filter – the use of such pages will definitely lead to negative consequences. Moreover, the effectiveness of duplicate pages is low, since nowadays search engine algorithms quickly notice the similarity of content, and automatically block the ranking of such pages.

The appearance of duplicates always has a reason. The most popular reasons for the appearance of duplicates for certain pages of your online store are:

• Automatic generation of duplicate pages of your CMS

CMS are able to duplicate the pages created by you independently if this action was specified in the settings. So, having tried to create a turnkey website yourself and not understanding how to properly configure the CMS, you can, without knowing it, bring your newly-made website under the search engine filter. The same applies to cooperation with web studios, whose competence is questionable.

In order to exclude this situation from the list of possible reasons, you should contact a company that has considerable experience in the development of online stores. By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you can be sure that your future site will not be configured to create duplicates of the pages you created. In addition, experts can help you get used to all the CMS tools in order to minimize the risk that you will make a mistake while publishing content or tracking the data you need. You can also order the promotion of an online store from the specialists of the Gloss web studio – and thereby help your Internet resource reach the top of the search results faster.

In order to order the creation of a turnkey online store from the specialists of the Gloss web studio, it is enough to call the number posted on the main page of the Gloss website or contact our manager using an online chat located on all pages of the Gloss website.

• Errors of the webmaster or manager of your online store

Sometimes it happens that the same product fits several categories at once. The webmaster places this product in the categories to which it fits – thus duplicating the product page in different parts of the online store's product catalog. As a result, we get several pages that are identical in terms of content – they differ only in the category to which they belong. Such a situation can also lead to the fact that your site will fall under the filter, since from the point of view of search algorithms, you use someone else's information or duplicate your own content.

• Changing the site structure

If you decide to change the site structure for additional optimization and better results during search engine promotion – you will need to assign new addresses to all pages. The main thing in the process of assigning addresses is not to forget to delete pages with old addresses from your site and the search engine as a whole. The fact is that such pages can also be perceived by the search engine as duplicates, which again threatens with a filter for your site and a complete lack of results from all the forces spent on promoting the site.

You can avoid these situations by enlisting the support of competent specialists. As you can see, two of the three reasons are the result of the work of incompetent specialists. To avoid each of these factors, it is enough just to entrust the performance of certain work to specialists whose competence is beyond doubt.

What can the presence of duplicate pages on your site lead to?

We have already mentioned that if there are duplicates on your site – the resource may fall under the search engine filter. Despite the fact that such a result is extremely deplorable from the point of view of the funds spent on promoting an online store, the filter is not the only thing that can happen to a site that has duplicates.

Even if your site did not fall under the filter, you can not be sure that there are no duplicates on your resource. In order to check their presence and make sure that they are absent, you will need a specialist who can conduct a deep audit of your Internet resource. In addition to searching for duplicates, such an audit will help you find other mistakes made during the development of your online store.

All errors that will be found by a specialist can somehow affect the success of your Internet resource in moving to the top of search results. After all, the presence of duplicates can lead to several consequences at once. These consequences are not as critical as getting a site under the filter – but they can negatively affect the performance of your Internet resource and its further promotion. The list of consequences that the presence of duplicate pages on the website of your online store can lead to is as follows:

• Problems with indexing the pages of an online store

After the development of your online store is completed – you will start filling it with content. In order to be promoted using SEO, you will need a lot of content that will use keywords, and it should also be aimed at specific segments of your target audience. For high-quality promotion, you will need a constant stream of content or at least an impressive number of articles and product cards to start promotion.

The problem with duplicates is that bots indexing them will waste your crowling budget. Thus, instead of indexing all the pages of content that you have posted, at some point the bots may stop indexing a certain number of duplicates – thereby leaving other pages with optimized content without indexing. In this case, it is important to take into account that you can personally submit pages without indexing for re-indexing – but only if you know how to check which pages really did not pass it.

If this is your first site and you have no idea how to check the indexing of pages – you may be waiting for disappointing promotion results that will motivate you to spend even more money on promotion. Thus, the presence of duplicates and the factor of their influence on the indexing of your site can lead to spending large sums on promotion, despite the fact that if the necessary content for a satisfactory result was already on your site.

• The relevance of pages and the impact of duplicates on it

Another scenario for the development of events with duplicates on your site may be the loss of relevance. At some point, search algorithms may decide that the duplicate page is more relevant to the search query than the original page. Thus, if you delete the duplicate in the future – you may lose the relevant page, and in order to promote the original, you will have to spend money again. Another result of such a situation may be competition between the original and duplicates, due to which one of the pages simply will not get into the search results.

• Reference mass and its loss due to the presence of duplicates

When promoting certain pages of your online store, you can't be sure which specific pages our customers will link to. If users start referring to duplicates, pages that were originals will not receive the necessary link mass, which can eventually lead to a drop in traffic and the lack of the desired results on the promoted pages.

Thus, duplicates may seem like a weightless problem compared to other errors during development or mistakes made by incompetent specialists – nevertheless, they can lead to serious consequences. The presence of duplicates is difficult to track, and if you plan to completely rebuild the structure of the site or change its design – the number of duplicates may increase imperceptibly for you. The more duplicates of pages on your site – the more these duplicates can affect the success of the resource and the more money you will have to spend to achieve the desired results.

How to avoid duplicates and why professionalism is so important

As we have already found out earlier – the most common reason for the appearance of duplicate pages is the incompetence of developers and other specialists. By contacting experienced developers and managers, you will be able to avoid the appearance of duplicates. Also, periodic site audits can help to avoid the appearance of duplicates or at least help to find out about their existence on your site. The fact is that not all changes on the site can be implemented by you, and from that, periodic audit is a habitual need of any Internet resource.

You can also reduce the risk of duplicates of pages on the site by contacting specialists in the field of creating online stores and other Internet resources – the Gloss web studio. Our specialists can configure the CMS in such a way as to exclude the possibility of automatic creation of copies of the pages with content uploaded by you or any other pages. In addition, the Gloss developers will develop an intuitive structure for you in accordance with all your wishes. This way you can avoid further changes on the site at the structure level. This parameter is very important for effective promotion and user experience, so special attention should be paid to the intuitiveness and convenience of the site structure.

Finally, the marketers of the Gloss web studio can launch several advertising campaigns for your site, setting them up for the segments of the target audience of the online store that interest you. This way, you will be able to get the first visitors to the site within a day after the launch of the advertising campaign.

If you want to create a high-quality online store and provide your products to customers with maximum comfort-contact us. The Glyanec team is always ready to create a website, landing page or develop an online store for you, taking into account all the current search engine algorithms and requirements for successful website promotion. By ordering the creation of an online store and its further promotion from the Gloss website creation studio, you can get a great online resource with great potential for promotion and excellent indicators. To make sure of the professionalism of our team, as well as to get acquainted with the examples of sites that we have already created, you can visit the Glyanec portfolio. You can visit it by clicking on the site menu and selecting the appropriate page from the list provided.

Check out the portfolio of the Glyanec web studio and order the creation of an online store today! Start a new business or take an existing business to a new level, together with Glyanec!