How to evaluate the effectiveness of SEO promotion and what indicators should you pay attention to

Search engine promotion is one of the most popular and effective methods of promoting an Internet resource. When ordering the creation of a turnkey online store, you should decide in advance on the methods of its further promotion – in this case, search engine optimization and promotion will be an excellent option.

Regardless of which specific promotion method you choose, in order to evaluate its effectiveness, you need to track metrics. Different metrics can provide completely different data in their essence and quantity, and the more such data – the better. Specialists can easily analyze the data obtained and give an answer regarding the effectiveness of a particular marketing campaign, but what if you personally want to make sure of the effectiveness? What should I pay attention to for analyzing the success of search engine optimization and promotion? We will talk about this today, let's start!

Promotion of an online store using SEO: The subtleties of the process and help for the result
Before tracking the success of promotion using search engine optimization, this optimization must be carried out. The effectiveness of promotion largely depends on how well your site will be optimized. The cost of search engine optimization varies from company to company. It is also worth considering that the proposed advertising campaigns can vary greatly in their quality. But before building a marketing strategy and choosing specific marketing channels, let's look at the mandatory parameters for effective search engine promotion.

Development of an online store

Before optimizing an online store – you need to develop it. Services for the development of online stores are provided by many companies on the market, but if all studios did equally well – the zeal to become a leader in search results would simply not exist.

In order not to make a mistake with the choice of a company – the best solution is to immediately order the creation of an online store from a web studio with a name and leading positions in this niche. Having ordered the creation of an online store from the specialists of the Gloss web studio, in addition to the site itself, you will also receive support from specialists. Thus, if you have any questions about the online store developed for you, specialists will always be able to clarify the situation or suggest exactly how to act in this situation.

The developers of the Gloss web studio will create an intuitive structure of an online store for you. The intuitiveness of the structure is one of the most important factors in the further promotion of the site. The fact is that the Google search engine puts the comfort of its users above all else. Thus, if you want to achieve good results and really launch a site that can reach the top of search results – you will need to provide maximum comfort to your customers.

In addition to the structure that will allow any user, from small to large, to understand your site – its design is also very important. The designers of the Gloss web studio will help you complement your own idea and turn the " sketch” into a ready-made design that meets all modern web design trends. The specialists of the Gloss web studio are designers and developers with many years of experience, so be sure that any-even your most daring idea will come to life.

After the developers have created the structures and all the pages you need, and the designers have finished with the design of your Internet resource, marketers and SEO specialists come into play. Their task is to optimize your online store for its further promotion. In order to achieve good results, specialists will have to put a lot of effort and time. In addition, it is important that your site was initially created with a minimum number of errors. In order to make sure that there are no critical errors on the site, you can audit the site or order its creation from us. The specialists of the Gloss web studio will develop and design a website for you in such a way that you will not have any problems during optimization and further search promotion.

Optimization of the online store

After all the work on the part of developers and designers has been completed, a marketer and SEO specialists enter the business. While marketers prepare advertising offers and work out marketing strategies based on the data obtained after studying competitors and the market as a whole, SEO specialists take up the optimization of each individual element of your Internet resource. So, an SEO specialist will need:

• Optimize the structure

Despite the fact that the intuitiveness of the structure from the very beginning of its creation may be at the highest level, optimization is still likely to be required. The thing is that trends in SEO are constantly changing, and even if this is a fairly old method of promotion – even changes sometimes appear in it.

Nowadays, the main parameter for the Google search engine is the convenience and comfort of users. This means that once on your Internet resource, the client should immediately understand where to look for what he came for. This means that the product catalog, delivery terms and finally the contacts of your online store should be in the most prominent place.

The UX / UI designer or SEO optimizer will have to check how conveniently the navigation on your site is configured from the point of view of both search algorithms and from the point of view of user experience. The fact is that to index all the pages of your site at once, the search engine robot needs to be able to quickly find them. Here it is very important that your site has as few directives and pages that are more than 4 clicks away from each other as possible. Such a structure will allow users to quickly and comfortably find the information they need. At the same time, the absence of a large number of directives, combined with simple navigation, will allow you to get indexing of all pages at once, but without wasting your personal time on it

It is worth noting that sometimes search robots do not index all the pages at once, and for full – fledged promotion, especially if you have already placed optimized content on the pages, it is necessary that all the pages of the site take part in the ranking. If the full indexing by the search engine has not been carried out, you can forcibly carry it out by sending sitemap.xml the search engine. This way, you will draw the attention of search robots to pages that have not been indexed and will achieve full indexing of the site.

After the structure and its intuitiveness are finished – it will be time to evaluate and optimize the design.

• Optimization of the design

The designers of the Gloss web studio will develop the most trending design for your site, taking into account all your wishes. But if you turned to another studio, there is no guarantee that the already formed design will not have to be redone. In this case, the design can either attract or repel users, which in one way or another has its consequences for the indicators. In order to achieve results with the help of design, the design of the site should not look old. The best solution is to form a design with an eye to the current trends of web design by adding your own author's elements. This way, your design will be unique and attractive to potential customers.

The appearance of an Internet resource is very important for the result. The more attention your site will attract and the more convenient its design will be from the point of view of user experience – the better it will be for promoting your resource. If it is convenient for the client to work with your online store, and he can easily use all the features offered by you – your online store is very likely to become one of the sites that have got to the client in the browser bookmarks. So, paying attention to the design – you can enlist the support of a regular customer, but what else is important for optimization.

Creating and optimizing content

The next step on the path of optimization is content analysis. The best solution is to start developing content even before the start of site development, since content requires more time and it will take a lot to start. It is also important to enlist the support of a good SEO specialist before you order product cards or texts from the authors.

The thing is that in order to get results from the content, it must be optimized for the search queries of your target audience. To do this, a specialist or an optimizer creates a semantic core of the site. It is based on all search queries related to your product group used by customers. In order to achieve more noticeable results, specialists filter out the so-called “negative words” from the general list of keywords. Negative words are words that can relate to several niches at the same time. The use of such words in advertising campaigns may give you additional traffic, but the focus of this traffic on ordering may be zero.

In order not to waste money and use exclusively targeted key queries for advertising, it is necessary to create a fairly large and diverse semantic core. Words from this core are used not only in the content, but also in the structure of the site, so the development of the semantic core is a process that is comparable in importance to the development of the structure and design of your online store.

After the semantic core is approved, your authors or SEO specialists will have to implement them in the content that you plan to publish on the site. When ordering the creation of content or optimizing it, you should also not forget about E. A. T.
At the moment, E. A. T. are the factors that search algorithms pay the most attention to. Thus, having enlisted the help of a good author or SEO specialist and having created a sufficient amount of optimized content, you can safely start promoting your online store.

What metrics should you pay attention to when analyzing the success of SEO promotion

SEO promotion is a popular method, and therefore, in order to overtake your competitors, you will need a unique strategy or a strategy with the greatest chances of success. It happens that the strategy chosen by you or specialists does not bring the proper results, or it does, but how do you know about it? In addition to contacting specialists, you can also personally get acquainted with the effectiveness of the launched marketing campaign using the services provided by Google.

The most important services are such as Google Ads Google and Search Console. Metrics and data in these free services have great power in terms of analysis and further corrections in the marketing campaign, but what parameters should I pay attention to? By contacting specialists, you will not need to independently track the indicators and analyze them, but there are several simple metrics that can describe to you the promotion of your site and its success – in general terms. The list of such metrics is as follows:

• Dynamics of organic traffic volume

This metric is one of the simplest and most understandable metrics among others. Its main task is to illustrate whether organic traffic on your site is growing or whether its indicator remains in place.
In order to analyze the indicators of this metric, you will need to use analytics from Google. The dynamics of the volume of organic traffic also has segmentation. In this case, to evaluate the effectiveness of the mainland search campaign, you will need to select "free traffic". It is important to note that the “search traffic " segment will not give you accurate results. The "search traffic" also includes traffic growth due to contextual search advertising.

In order to track the data and the growth of organic traffic of your online store for the period when the campaign was launched, you will need to choose a suitable period of time. After you mark the amount of time you need data for, Google Analytics will provide you with data on the increase in the volume of organic traffic from the launch of the marketing campaign until the day you choose.

In addition to the report for a certain period of time, you can also compare the data of several marketing campaigns – if you have previously launched a search promotion. Thus, after trying several strategies, you can compare the growth of the traffic volume indicator during the use of each, and ultimately understand which strategy has become the most effective from the point of view of this indicator.

• Login Pages

You have found out how much the indicator of the volume of organic traffic has increased or decreased over a certain period of time, but in order to make sure that a launched marketing strategy is involved in this, you should clarify which pages of your site attracted users.

In order to get this information, you will only need to use Google Analytics and the “login pages”report. If you are using the new version of Google analytics, then this report has been abolished in it. Instead, you can get acquainted with the “pages and screens” report located in the “engagement”tab.

Using this report will give you the opportunity to analyze and separate the lowest-frequency pages from the total mass. Working on their optimization and promotion can help you influence the overall traffic volume indicator, thereby making the marketing strategy that you use and the marketing campaign that you launched not so long ago more effective.

Keywords

Using the previous two metrics, you found out how much traffic is currently coming to your site, and even specified which pages it comes from. It's time to find out which keywords helped the pages of your site get into the search results.

In order to understand which keywords from the semantic core of your site attract the largest number of users to your resource, it is enough to visit the Google Search Console and select the “efficiency”tab. After this parameter is selected – you can click on " queries” and get a report on all search queries embedded on your site. This information may be useful for you to make changes to the promotion strategy of the developed online store or to show that the keywords you use do not provide enough content.

In any case, the data obtained can significantly affect the effectiveness of the developed online store and help you achieve the best result.

These metrics are far from the only ones, but they can help you as a site owner to understand how effective the marketing strategy proposed by specialists is. This information can save you a budget, or show that the money spent is already bringing results. Regardless of the results obtained, you will receive valuable information, the value of which for business is difficult to describe.

In order to see positive dynamics in the reports and feel joy every time you get acquainted with these metrics – you should spend a lot of time searching for good specialists. If you are not ready to spend a lot of time searching, but you want to get a high-quality Internet resource with good prospects in promotion-contact the leaders of the niche of Internet resource development-the Glyanec web studio. Our specialists will create a turnkey online store for you and help with its further promotion. In addition, our marketers can develop several strategies or a contextual advertising campaign for you, thanks to which your site will receive the first visitors.

Order the creation, optimization and further promotion from the leaders of the website creation niche, start your new business together with the Glyanec web studio!