Users are increasingly searching for products, services and companies not only on Google, but also via ChatGPT, Gemini, Microsoft Copilot, Perplexity and other AI services.
Unlike traditional search, where a person browses a list of websites and compares offers themselves, AI search immediately generates a ready-made answer. It can name several companies, describe their advantages, compare options and recommend who to contact.
However, if information about a business is unclear, out of date or presented inconsistently, the AI system may not include the company in its response — and may suggest competitors instead.
To help businesses adapt to this new search format, the GL.ua team has launched an AI audit and AI website optimisation service.
We check how popular AI services currently view the company, analyse competitors’ profiles, identify website issues and implement the changes needed to improve AI visibility.
Why we launched AI-powered website optimisation
For many years, SEO has remained one of the main channels for attracting customers. Search engine optimisation helps Google find and correctly understand web pages, whilst helping businesses achieve higher rankings, more website traffic and more enquiries.
SEO remains essential. However, user behaviour is changing.
Nowadays, people may not enter dozens of short search queries or browse every website individually. Instead, they ask an AI system a single detailed question, for example:
‘Recommend a company that can develop an online shop, integrate it with an accounting system and provide ongoing technical support.’
The AI analyses the available information, compares different options and formulates a response. The user can then specify their budget, region, required experience or other criteria and proceed straight away to selecting a service provider.
This creates a new channel for businesses to attract customers. That is precisely why, alongside traditional SEO, it is necessary to focus on how artificial intelligence systems understand and represent the company.
How does AI optimisation differ from SEO?
SEO and AI optimisation share a common foundation, but work with different search formats.
SEO optimisation helps a website to:
- improve rankings on Google;
- attract organic traffic;
- cover more search queries;
- direct potential customers to the relevant pages.
AI optimisation helps artificial intelligence systems to:
- accurately describe the company’s activities;
- find up-to-date information about its products and services;
- understand its strengths and areas of specialisation;
- use the website as a source of information;
- represent the brand accurately in your responses.
In other words:
SEO helps customers find a website. AI optimisation helps artificial intelligence find, understand and present a company.
One approach does not replace the other. The best results are achieved through a comprehensive approach to improving a business’s visibility in both traditional search results and AI-powered search.
What is AI website optimisation?
AI website optimisation involves preparing a website and company information for search via ChatGPT, Gemini, Copilot, Perplexity and other AI services.
This field may also be referred to as:
- AI-based website optimisation;
- promotion on ChatGPT;
- SEO for ChatGPT;
- AI SEO;
- GEO optimisation;
- Generative Engine Optimisation;
- promotion in AI search.
The main aim of this work is to make business information accessible, up-to-date and understandable to modern search engines.
AI must correctly identify:
- what the company does;
- what products or services it offers;
- who they are aimed at;
- in which regions the business operates;
- what its strengths are;
- what experience demonstrates its expertise;
- in what contexts the company might be mentioned and recommended.
That said, there’s no need to rewrite the website ‘for search engines’. High-quality AI optimisation, first and foremost, makes the information more useful for potential customers.
What the new service offers businesses
Presence on the new search channel
Potential customers are already using AI services to search for companies, compare offers and choose products. Optimisation helps businesses establish a presence on this channel.
A higher chance of appearing in the recommendations
Comprehensive and clear information helps AI systems match a company with relevant user queries.
Accurate brand representation
AI may fail to identify an important service, use outdated data, or inaccurately describe a company's activities. Optimization helps reduce the risk of such errors.
Additional references and links
Responses may include the company's name, a description of its offering, and a link to its website.
An Edge Over the Competition
If AI finds more relevant and compelling information about a competitor, it may recommend that competitor to a potential customer. Improving AI visibility helps businesses ensure they don’t lose this channel.
When Should You Check a Company's AI Visibility?
An AI website audit is necessary if:
- ChatGPT and other AI services don’t mention your company;
- competitors regularly appear in the responses;
- the system incorrectly describes your products or services;
- the AI uses outdated information;
- key business advantages aren’t included in the recommendations;
- company information varies across different resources;
- the website lacks comprehensive service pages;
- there are no case studies, FAQs, or expert articles;
- customers spend a long time comparing several offers before placing an order;
- the company is already working on SEO and wants to expand its search presence.
This service is particularly relevant for competitive niches where customers check a provider’s experience, read reviews, and compare several providers before making a decision.
What's Included in GL.ua's AI Audit and Optimization
The service covers the entire process—from assessing the current situation to implementing the necessary changes.
AI Visibility Check
We analyze whether popular AI services find and mention the company, how accurately they describe its activities, and which competitors they recommend for business-critical search queries.
Analysis of the Competitive Environment
We analyze how competitors are represented in AI-generated responses and identify opportunities to boost your company’s visibility.
Comprehensive Website Evaluation
We assess the overall readiness of the website for modern search engines: its structure, the content of its main pages, and the completeness and relevance of the information about the company.
Material Optimization
We improve existing content and, when necessary, create pages that provide a more comprehensive overview of the business’s services, products, expertise, and advantages.
These may include service pages, case studies, FAQs, expert articles, comparisons, and other materials that are important to potential customers.
Implementing Changes
AI auditing and optimization at GL.ua is a single, comprehensive service. Clients receive more than just a report with recommendations: the agreed-upon technical and content changes are implemented directly on the website.
What results does the client get?
Once the work is completed, the client will receive:
- an understanding of how AI systems currently perceive the company;
- identified issues affecting AI visibility;
- optimized or created key pages;
- a more up-to-date and consistent brand presentation;
- changes implemented on the website;
- better presentation of products, services, and benefits;
- an increased likelihood of the company being mentioned and cited;
- a foundation for further development in AI search.
The main result is a website that better explains the company's activities to potential customers, search engines, and AI services.
How is effectiveness measured?
The results of AI optimization cannot be assessed based on a single query in an AI system. Responses may vary depending on the wording of the question, the context, the relevance of the sources, and the specific service.
Therefore, we evaluate AI visibility comprehensively:
- whether the company appears in search results for relevant queries;
- how accurately its activities are described;
- what materials are used as sources;
- which competitors are mentioned more frequently;
- whether the number of accurate mentions is increasing;
- whether there are clicks and referrals from AI services.
No company can guarantee that its brand will consistently be recommended by ChatGPT, Gemini, Copilot, or Perplexity. The goal of optimization is to improve the accessibility, clarity, and persuasiveness of information about the business.
Frequently Asked Questions
Does AI optimization replace SEO?
No. AI optimization complements SEO. Traditional search engine optimization helps a website gain visibility and traffic from Google, while AI optimization works to ensure the company is featured in AI system responses.
Can I order AI optimization separately?
Yes. However, if a website has issues with its structure, indexing, or content, it is more effective to carry out SEO and AI optimization as a comprehensive approach.
When can the results be evaluated?
After changes are implemented, AI systems and search engines need time to re-index the information. The timeframe depends on the website’s status, the number of updated pages, and the competitiveness of the niche.
What determines the price?
The cost depends on the size of the website, the number of services or categories, the condition of the content, the level of competition in the subject area, and the scope of the necessary changes.
Order AI-powered website optimization from GL.ua
The new service is now available for order.
The GL.ua team will assess how ChatGPT and other AI services currently view your company, analyze your competitors, identify issues, and implement the necessary changes to your website.
Order an AI audit and AI website optimization from GL.ua. Submit a request on our website or call: 0 (800) 750-751.
Just one step to your perfect website
