Anyone who is somehow connected with the promotion and creation of online stores is familiar with such a concept as a ranking factor. Those who are just planning to order the creation of a turnkey online store from specialists also get acquainted with the ranking factors, because their success will depend on the ranking factors.

The ranking factor is a parameter or a set of parameters, compliance with which allows a site to move higher in the search results or, conversely, to lose its position. Google annually upgrades and even launches new ranking factors in order to provide its users with maximum comfort.

Each ranking factor is more focused on providing security and convenience to users. Some ranking factors are related to the site loading speed, while others are related to encryption and the availability of user data protection during a site visit session. Today we will talk about a relatively new ranking factor that will have a strong impact on online stores in all niches, namely, Google Passage Ranking.

What is Google Passage Ranking? Why is this ranking factor necessary? How to cope with his demands? And finally - how much can it affect the success of your online store? To answer these questions, we have gathered information from all possible sources to tell you more about this ranking factor. At the end of the article, you will know everything related to Google Passage Ranking.

What is Google Passage Ranking

Before proceeding to a detailed analysis of this ranking factor, you should understand what it is. As we said earlier, the Google search engine has recently chosen a tactic in which the main goal is to attract new users and provide maximum convenience and usefulness to all users of the network. That is why ranking factors have appeared in the system aimed at site loading speed, optimization, and even expert information. In this case, Google Passage Ranking is a small addition to the already existing ranking factor, which was launched this year.

This update began to explore the pages even more thoroughly in search of the necessary information, because the main motivation for its creation was the fact that it is very difficult to find the necessary data in some niches. In order for users to have the opportunity to access expert information on all issues of interest to them, Google Passage Ranking was created.

The main problem of the initial ranking factor was the fact that often important information for the user is hidden somewhere deep on the page. It is worth noting that the Google search engine is extremely positive about longreads, because they most often occupy places in the top 10 text content in the search engine. But, in order to analyze thousands of longreads on a topic of interest to the user, a factor and tools capable of coping with such volumes were needed, and Google Passage Ranking became it.

Before you start working with Google Passage Ranking, you should first get acquainted with other ranking factors. You can do this in our blog. Also, do not forget that despite the focus of each individual algorithm on one or another characteristic of the online store site– they are all aimed at user comfort. Comfort for users and customers in general has become the main goal of each site, and therefore, before proceeding to optimize the site for a specific ranking factor, you should make sure of the appropriate quality of your site. Creating a turnkey online store is a long process that does not like haste. In order to quickly develop an online store and at the same time it was of high quality - you will need the help of a team of specialists, but where to find them?

If you are planning to order the creation of a turnkey online store, but have not yet decided which company you want to work with - choose the leaders. The thing is that working with leading website creation studios, you significantly reduce the risk of errors during development and guarantee the final quality of the site. In addition, a team of experienced developers can solve problems much faster, which gives such a team additional support compared to competitors. If you need experienced specialists and a company that has been a leader in creating online stores in Ukraine for many years, contact Gloss web studio. Gloss web studio has been developing online stores and corporate websites to order for 13 years. Our specialists are professionals with many years of experience and hundreds of web resources behind their backs.

Thanks to the high qualification, our developers, designers and optimizers will not only be able to realize all your desires, but will also develop an online store for you that meets all current requirements from search engines. To get acquainted with the results of the work of the specialists of the Gloss web studio, as well as to ask a few questions about our services, you can use the site menu. You can also contact our specialists via online chat for advice on the issues you are interested in. Online chat is located on all pages of the Gloss studio website.

How Google Passage Ranking Works

This algorithm can be attributed to those whose work the user cannot see with the naked eye. The main task of Google Passage Ranking is to scan and search for the necessary fragments of information in the text posted on the pages of the site. Unlike the previous variation of the ranking factor, which scanned the entire page, Google Passage Ranking scans only text information, which significantly reduces the amount of time needed to find matches. In addition, Google Passage Ranking scans the written information much more carefully, so that the chance that the user will get exactly what he needs increases many times. Scanning text in fragments without scanning the page is extremely difficult technically, and therefore the Google Passage Ranking action is divided into several parts. Initially, search robots index the entire page in order to add it to the search engine catalog. After the indexing of the page is completed, the corresponding algorithms decide which of the text fragments on the page can best fit the user's search query. Thus, the effectiveness of the search and its results for the consumer is growing many times, and the Google search engine receives the desired level of loyalty, and a constant increase in users.

We have figured out how this system works, but what should optimizers do? What should I pay attention to when optimizing text for Google Passage Ranking and how to improve page performance and the frequency of its entry into the search results? We will talk about this in the next block.

How to optimize a website for Google Passage Ranking

The appearance of the updated ranking factor has stirred up the entire Internet and optimizers also did not stay away. Nevertheless, the appearance or update of such a ranking factor is not the reason for making changes to their usual promotion strategies.

The thing is that this algorithm mainly works with text. It confirms the fact that in the near future it will be content that will become the main engine of Internet resources bypassing the RRS and other marketing channels. The lion's share of information consumers visit websites to search for the necessary data or goods that they would like to purchase. At the same time, the owner of the online store should pay special attention to the content of the site, because in the current realities, good content can give you a good head start.

In order for the content published on the pages of your online store to be able to bring results– it must comply with the EAT. We have already talked about what EAT is in previous articles of our blog, which you can read in one click. As for the specific task of the optimizer in the case of this algorithm, it consists in optimizing the linking and other more technical issues. As for the content itself, in order to achieve the desired results in the site's indicators, you will need the help of an experienced author.

Despite the importance of this algorithm, it is not the only one. If your online store, created to order, will correspond to one specific ranking factor, but will not correspond to the rest – its chances of success will be small. In order to avoid such a situation, it is necessary to start developing an online store with an eye to the existing requirements and opportunities for the site regarding ranking factors that are relevant at the moment. It can be difficult to keep track of all the changes, and for an ordinary user it is almost impossible. That is why, to create an online store, the best solution would be to contact a team of specialists.

How to create an online store with the greatest potential

The potential of a turnkey online store depends on many factors, including its compliance with modern ranking factors. Most often, problems arise in this issue with old Internet resources, whose structure and elements are much more difficult to redo, as this can affect the appearance of the site and confuse regular customers.

Despite the high competition in the market - now is the best time to create an online store. The thing is that against the background of the pandemic, many companies are thinking about developing online stores to sell their products. Huge demand and hundreds of created sites encourage search engines to meet the site owners, as it is very difficult to survive in such a fast-growing competition.

In order against the background of the popularity of creating turnkey online stores, as the only method to safely avoid quarantine restrictions – to avoid inconveniences for users, the Google search engine is constantly evolving. The emergence of new ranking factors, as well as new algorithms for evaluating sites, only indicates that at the moment the search engine is developing more rapidly. In order not to lose their search positions, the owners of Internet resources need to be constantly aware of events or get a specialist who will make adjustments to the site in accordance with new requirements for more effective promotion and ranking.

As for creating a turnkey online store website, by contacting the leaders of this market, you are guaranteed to be able to get a high-quality Internet resource in a short time. In addition, working with the specialists of the Gloss website creation studio, you can also get optimization and further promotion of your Internet resource. Gloss Web Studio is a full-service company providing a full range of services in the field of creating web resources. Our specialists can develop an online store for you, create a unique and at the same time trending design for it, and further optimize it. After the process of developing an online store and optimizing it is completed, our specialists can develop several marketing campaigns for you for fast and effective promotion.

For 13 years in the market of creating online stores and corporate websites, Gloss web studio has been able not only to achieve success, but also to become the leader of this niche in Ukraine. Leading Ukrainian manufacturers and suppliers of various products work with us. We work with key companies in the production of goods, their sale, as well as with restaurants, hotels and other organizations.

Thanks to our approach to work, the professionalism of the Glyanec team, as well as our desire to provide the customer with the highest quality and promising online store, market leaders work with us, but we do not plan to stop there. Already now Gloss web studio creates turnkey websites and online stores for customers from Europe and America.

To make sure of the professionalism of our team, as well as to get acquainted with the result of our work, you can visit the portfolio of the Glyanec web studio. To learn more about what specific services the Gloss website creation studio provides, you can also use the site menu.

If you have any questions about the development of a turnkey online store or you need a corporate website in a short time– you can always contact our representatives to provide the most up-to-date information. You can contact the representatives of the Glyanec web studio using the contacts tab or by using the online chat located on all pages of the Glyanec web studio website.