Creating an online store is a great way to launch your first online business. Trading on the Internet is a direction that is in great demand among both entrepreneurs and consumers. In addition, creating an online store can help you make your business more independent of your location.

Also, the creation of an online store is relevant for everyone who is afraid of new quarantine restrictions. To deny the fact that quarantine has a bad effect on the turnover of goods is stupid, and therefore by ordering the creation of a turnkey online store, you will thus be able to further protect yourself.

Having ordered the creation of an online store and its associated optimization– you will face a new dilemma, namely, indexing the pages of the online store's website and its evaluation. You can already learn more about the intricacies of indexing online stores in our blog, but what about speed?

The download speed of the online store is a parameter that has a huge impact on the overall evaluation of the site. The thing is that in order to provide users with the most relevant and user-friendly content, all search engines, without exception, are constantly creating new requirements for Internet resources. At the moment, in order to be promoted in the Google search engine, your site must meet a huge list of requirements. But today we will focus on the loading speed of the site.

The site loading speed is the amount of time that a resource needs to load after a user clicks on the corresponding link in the search results. This parameter is slightly different for the user and for search robots. The thing is that for users and potential buyers, site loading is one indicator, measured in seconds between clicking on a link to a specific site and its full loading. Search engines, in turn, distinguish several different indicators at once, which generally fit the description of the indicator "site loading speed".

The result of these indicators has a direct impact on the success of your online store in promotion. In addition, the download speed can greatly affect the success of marketing campaigns, which in turn affects the budget that is needed for them. In order to help our readers who have ordered the creation of a turnkey online store to better understand what "site loading" is, we decided to create this article.

In this article we will consider the question of how to speed up the loading of an online store? What parameters and elements can affect the loading speed of the site, as well as how to influence them. We will also figure out what you should pay attention to when creating a website to achieve maximum download speed, let's get started!

Why is it necessary to increase the download speed of the online store

Website loading speed is not only an annoying process for many users, but also an important characteristic for search engines. Slow sites never make it to the top of the search results, as their loading speed does not meet the expectations of the search engine. The Google search engine, as well as, however, other search engines strive to provide their users with maximum comfort. To do this, whole lists of requirements are created, and in the case of site loading speed, your resource must meet very specific indicators. If the site speed indicator does not meet the recommended values, the chances of your online store getting into the top of the search results are significantly reduced.

By increasing the download speed of your online store, you can significantly affect the amount of incoming traffic, the number of conversions and, consequently, the profit of your business. By providing your client with maximum convenience, you will also be able to acquire customer loyalty, which is extremely important against the backdrop of ever-growing competition among online stores.

Hundreds if not thousands of new online stores are being created every day in the world. Each of them belongs to its own niche, and they can also sell products similar to yours. In order to cope with the ever-growing competition, you should pay close attention to the parameters that can give you an advantage, and the site loading speed is just one of such parameters. Next, we will look at several ways to speed up the loading of an online store, but before proceeding to this block, it should be noted the foundation, which is also important to take into account.

The foundation for working with the download speed is the quality of the created online store and the degree of its optimization. The presence of extra characters in the code, extra files or a complete mess in the structure of the online store can lead to a negative decrease in the loading speed of your site. In order to correct such a situation, and then further speed up the loading of your Internet resource, you will first need a detailed audit of the site and correction of existing errors. It is worth noting that such an audit and subsequent work on the site cost a lot, and often the amount that you will have to pay may be equal to the amount that you gave for the development of the online store itself.

To avoid such a situation, you should apply for the creation of an online store exclusively to trusted companies, but what if you have never ordered the creation of a turnkey online store before? The answer is simple, in order to make the right choice, you should contact the leading companies in this niche, one of these is the Gloss web studio. Gloss website creation studio has been working for 13 years in the niche of developing online stores and creating websites for customers on their individual order. We strive not only to realize all the wishes of the client, but also to take into account the requirements of search engines that interest the customer. That is why the leading companies of Ukraine work with the Gloss web studio in a variety of niches. In order to learn more about the Gloss web studio or order the creation of an online store from our team, you just need to call the number indicated on the main page of the site. You can also use the contacts tab to get more channels of communication with our specialists. If you have any questions about the services of the Gloss website creation studio– you can always use the online chat, which is posted on all pages of the site.

Creating a high-quality turnkey online store takes time, but a team of Gloss professionals will prepare a resource for you in the shortest possible time. After the resource is created and optimized, it is necessary to proceed to increasing its loading speed, but how to do this?

How to influence the loading speed of an online store?

The question of how exactly it is possible to influence the loading speed of the site worries many owners of Internet resources. In fact, experts already have an answer to your question and it is far from alone. Next, we will take a detailed look at each of the methods of optimizing the loading speed of the site.

Technical optimization of the server part

This method is the initial one, since hosting is often to blame for the slow speed of the site. Technical optimization of the server part offers work with the server and hosting, which does not apply directly to the site. Nevertheless, such an important element as hosting can greatly affect the download speed of the created online store, which ultimately can lead you to losses and even bankruptcy. Before you start exploring other methods to speed up the site, you should make sure that the problem is not on the hosting side. If the problem turned out to be in hosting– it is necessary to improve it. This way you will not only be able to speed up the loading of your own site, but also save money that you will need for a deep audit of the site and research into the reasons for the low download speed of the Internet resource.

Database optimization

In order to understand this aspect, considerable knowledge will be needed, and therefore it is better to entrust this process to professionals. The thing is that the slightest mistake in database optimization can lead to disastrous consequences, which is why the cost of optimizing your site, including its loading speed, can cost an even bigger penny.

Reducing the number of redirects

Redirects are usually used when it is necessary to inform the server that the page has changed its address. Using redirects helps to avoid the 404 error, but they can also harm your online store. The thing is that the presence of a large number of redirects significantly impair the page loading speed. The time it takes for the server to find the right address is also perceived by the user as loading time, and therefore can have a disastrous effect on his user experience. An increase in the bounce rate, as well as objective inconveniences, can cause a decrease in the rating from the search engine, which ultimately can adversely affect the quality and effectiveness of your promotion.

Optimization of images on pages

The judgment that the user primarily buys with his eyes is the best approach to the principle of creating an online store. The online store allows you to demonstrate your product to the user from the best angles, which largely affects the success of the offer and the probability of making a purchase. Often, to achieve the desired effect, the owners of Internet resources resort to highly detailed images in order to show their product to the smallest detail. The use of such images can really impress the user, but if the image has too much weight or is placed in the wrong format– its speed can scare off the client. In order to avoid such a situation, optimizers, as a rule, change the sizes and formats of images to more suitable ones. Thus, it is possible to noticeably “lighten“ the page without a general loss of quality. Such manipulations have an extremely positive effect on the page loading speed, and therefore are often used for a variety of resources.

Removing unnecessary plugins

Plugins are a tool that site owners resort to for a variety of purposes. Some plugins allow you to collect useful data from the site pages bypassing the provided resources. Other plugins can significantly facilitate the user's navigation on the site, but all of them somehow affect the final loading speed of your online store. In order to change the situation and speed up the loading of your online store, you should think about getting rid of unnecessary plugins or completely abandon them - if the harm from them is not equal to the benefits they provide.

Setting up the order of loading items

This is another popular method of achieving the desired indicators in terms of site loading speed. This method is based on the fact that modern HTML allows you to change the loading order of page elements. Thus, a specialist can configure the page loading so that the most important and catchy information for the user is loaded first. After the most important elements were loaded, plugins, high–resolution images and other page elements started loading. This way you can avoid rejection by the user and thereby improve the situation with the speed of your site.

It should be noted that this method is particularly popular due to its simplicity. Unlike the methods listed above, apart from image optimization, working with the loading order is not only the simplest, but also the most effective method of influencing the loading speed of your online store.

Is the loading speed of an online store capable of having such a detrimental effect on the success of the site? This question is asked by many owners of Internet resources and unfortunately the answer to it is yes.

Since 2011, Google has been introducing new ranking factors and one of the most demanding at the moment is Core web Vitals. The key indicator of an online store relative to this factor is just the same speed of its loading. In order to achieve a good site loading speed, it is necessary to make every effort and optimize all the elements that can only be optimized. Such an attitude to this parameter can help your online store gain an advantage over competitors and move up to the leaders of search results faster.

Speaking of resources on which it is not possible to achieve sufficiently good download speed indicators, it should be borne in mind that they do not go anywhere from the search results. They, as well as your optimized website, can rely on the effectiveness of their marketing campaigns, which on average may be better than yours. In view of Google's course on user comfort and its presentation by selecting the most informative and convenient sites, your site may be "overboard".

Unfortunately, there are Internet resources that are extremely difficult or even impossible to optimize. Often the reason for the lack of an opportunity to influence the loading speed of a site is the low quality of its development. The development of an online store is a long, multi-stage and complex process that requires a huge amount of experience. That is why many entrepreneurs, turning to novice specialists in order to save money, get burned on such sites and ultimately spend more on creating a high-quality web resource.

You don't have to follow their example and go all this way, it's enough just to contact specialists once. The team of the Gloss web studio is professionals with many years of experience who are able to bring to life even your most daring ideas. To get acquainted with the quality of our work, you can visit the portfolio.

If you are looking for reliable developers, optimizers and designers, please contact us. The Glyanec team will develop an online store, corporate website or landing page for you – in accordance with your expectations and requirements. In addition, our specialists will take into account the current trends in the search engine and create an online store for you that fully meets all the requirements for effective promotion.

To learn more about the services of the Glyanec web studio, to get acquainted with our specialists, as well as to order the creation of a turnkey online store, you can use the relevant information on the Glyanec website.

Start your business on the Internet with a high-quality website, together with the Glyanec web studio!