Modern web design is developed on the principles of universal inclusive design. The main idea is to ensure the availability of software products and services for all users, regardless of their experience and capabilities. Such design involves various technologies and tools that make software products and services more accessible to people with reduced capabilities. Approximately 20% of web resource users (approximately one in five people) have some kind of mental or physical impairment. And this has a direct impact on the interaction with digital products and services. We recently implemented the labeling of foods containing milk, gluten, eggs and nuts on our new food delivery websites. This information helps improve the lives of clients with food allergies or food intolerances.

However, this is only the first step. We are developing and want to make our websites accessible to all users, taking into account their special needs. We want every customer to easily find the information he/she needs and use the services without interference.

Inclusiveness for us is a moral and ethical approach to business, demonstrating our desire to provide quality assistance to all our clients. We want to create a safe and welcoming environment for everyone, not just a specific audience.

One of the main arguments for the implementation of inclusiveness is the legislation of the European Union. What we do will work for many years. Therefore, it is important for us to go ahead and comply with European standards right now. However, this is not the only argument.

Our team is working hard to make our websites accessible to all types of users, including people with special needs. We use technologies to help people with various visual, hearing, and motor impairments simplify their interaction with the website.

The need to create inclusive websites is logically justified: it allows increasing the accessibility of information and services for people with special needs. A website with an inclusive design is a special web resource that is convenient for people with visual, hearing, motor impairments, and the seniors.

The following special features will be available on the sites:

• for people with visual impairments - the possibility of increasing the font and changing the color of the text, the use of special programs for voicing the text;

• for people with a hearing impairment - videos with subtitles or other special playback modes for video and audio content;

• for people with mobility impairments - keyboard shortcuts and other options that allow them to use the website without the need for a computer mouse.

Inclusive design helps increase the accessibility of information and services to all users, not just people with reduced capabilities and special needs. This can have a positive impact on the company's reputation and will help attract the customers.

In addition, an inclusive website is an expression of the Corporate Social Responsibility. It allows the company to contribute to the creation of a modern society, in which the main principle is the observance of human rights regarding equal access to necessary services.

The creation of inclusive websites is an important factor in business growth, improving the quality of company services and approaching the quality standards of the European Union.