Using the Landing Page to promote products and services is already a common thing. This tool is used by a huge number of companies and small organizations. Every entrepreneur wants to quickly attract the attention of as many users as possible to the products and services that his company is engaged in, forgetting that the landing page itself does not create customers. In order for representatives of your target audience to visit your landing page, it must fully match their requests, and also not be on the last page of Google search results, but how do you do this? How to launch a landing page promotion and what results can be achieved by developing a single-page resource? You can find out about this in this article, let's get started!

Creating and promoting a landing page

Despite the fact that landing pages look incredibly simple, their creation often requires a large amount of time. The reason for this is the size of the Landing Page, because you need to fit on one page as simply as possible all the factors that should convince customers to cooperate with your company. Another reason why Landing Page development takes time is design. The design of the landing page has a direct impact on whether it will be successful, or will remain another page that no one needs on the Internet.

In order for your landing page to become popular, you need to combine three components:

1. Competent sales description

The description is necessary in order to introduce a potential buyer to your product or service, and convince them that you are the best. The text content for the landing page should consist of a minimum number of characters, and each word should push the user to perform the target action. To achieve such results, you will need to work hard on the title and call to action, otherwise your landing page will not be able to bring the desired results, and you will waste your time.

2. Up-to-date and at the same time stylish design

Despite the fact that the design is rarely used as a tool to attract the user to the target action-the design of your landing page is the first thing that your potential client will see. That is why it is important that your landing page looks as fresh and up-to-date as possible. Thanks to this, the user will understand that the offer described on this page is “not covered with dust” and is a new, fresh promotion or presentation of a new product.

It is the craving for everything new that perfectly plays into the hands of online stores, because with the help of landing pages, entrepreneurs can not only promote their products, but also check the demand for positions that have not yet been on the market of a region or even an entire country - without harming their main resource. You can read more about how to develop a landing page on a turnkey basis in the article "Creating a Landing Page: How to create a landing page with your own hands".

3. Competent advertising

Some entrepreneurs treat landing pages as advertising banners that are quite simple to create. In fact, in addition to creating a landing page to achieve the desired results, you also need to promote it. Landing page promotion can take place using various tools, ranging from SEO optimization and contextual advertising, to targeted advertising in social networks and publishing links to the landing page on specialized forums.

In order for your landing page to become truly popular and successful, you need to think about its popularization at the moment of development. Next, we will tell you how to effectively develop your landing page and attract the attention of your potential customers to it, as well as what tools you need to use for this.

Creating and promoting a landing page: What you need to consider at the development stage and what tools you should use to promote a landing page

The promotion of a turnkey landing page has a huge impact on its effectiveness. The better you create a landing page and the more competently you promote it, the more potential customers can get to your landing page and make a target action. For the development of landing pages, several tools are used, the most popular of them are SEO optimization and contextual advertising. Next, we will look at these methods in detail.

The promotion landing page with SEO-optimization: How using keys and customizing a page can affect its popularity

Seo-optimization is one of the most popular methods of promoting web resources on the Internet. This tool requires a lot of resources, but it does not require you to spend a lot of money. Due to the fact that this method does not require you to spend a lot of money, you can eventually connect the launch of advertising campaigns to SEO optimization, which will definitely increase the result and make your landing page more popular. But is it possible to carry out search engine optimization on your own?

If you have experience working with advertising companies and promoting resources , you are more likely to optimize your resource yourself. If you do not have such experience, you will hardly be able to correctly optimize the resource yourself and launch its SEO promotion, since this process requires certain knowledge in the field of website promotion and development.

If you need to promote a turnkey landing page, you want to use SEO optimization, but you do not have the necessary experience - the web studio of website promotion Gloss is always ready to help you. Specialists of the agency for website promotion Gloss optimize your resource and launch the promotion of the landing page in the shortest possible time. You can order a comprehensive website promotion by going to the website menu of the Gloss web studio and selecting the appropriate tab. To get answers to all your questions, use the online chat with the company manager. It is posted on all pages of the studio's website.

SEO promotion is not the only way to make your landing page popular. The next method of promoting your landing page is contextual advertising, which we will talk about later.

Contextual advertising and landing page promotion: How to double the Landing Page indicators with the help of an advertising campaign

Contextual advertising is the most popular method of promoting resources of any type, including landing pages. Such promotion will take you less time than using SEO, but the effect of the promotion will also be noticeable. Advertising companies are used to promote websites using contextual advertising. Each of the types of advertising companies has its own impact on the promotion of your landing page, but we will talk about the most popular, about search advertising.

Search contextual advertising is the simplest, and at the same time one of the most effective types of contextual advertising. Launching such ads will require you to provide data about your target audience, because it is the preferences of your potential customers, their age and gender that will be emphasized during the development of a search advertising company.

In order for your advertising campaign to be successful and your landing page indicators to rise, you need to find out which search queries related to your products and services are most often used by your potential customers. After selecting a segment of the target audience that is interesting to you and conducting research on search queries, you can start creating search contextual advertising. The process of creating search ads is as follows:

1. Creating an advertising company

In the first step, you will need to create an ad campaign in Google Ads. After you add a new advertising campaign, the system will ask what goals your future advertising company pursues, your answer to this question is very important, since it will depend on how Google's algorithms will work and what results you can achieve.

You will have several suitable options to choose from, namely:

• Sales

This goal is extremely relevant and useful for online stores, because the search advertising company will be aimed at your potential customers. You will be able to achieve the effectiveness of such an advertising campaign only if there is a clearly defined target action on your site or landing page. Otherwise, you can expect a jump in performance, but the users who will visit your site may not have anything to do with your target audience.

• Brand awareness

This goal is perfect if your company is a manufacturer of products or materials that are in demand by representatives of your target audience. By choosing this advertising campaign goal, you will be able to broadcast your products and brand in search results more often, and this will definitely have a positive impact on your brand awareness.

• The traffic of the web site

This goal of the advertising campaign assumes that you are trying to raise the performance of your resource. This advertising campaign will be broadcast to all users who are at least minimally interested in your products. At the same time, despite the growth of indicators, among the visitors to your site may not be the target audience. Attracting a non-target audience can affect the size of the advertising budget and it is possible that it will have to be increased.

Having decided on the purpose of your advertising campaign, you can safely proceed to the next stage of creating a search advertising company.

2. Network selection

At this stage, you will have a choice of which networks you want your ads to be broadcast on. You can choose from an option where ads will be broadcast exclusively on Google, and you can also choose an option where your company will be broadcast on partner sites. Your choice should depend on your goals and the size of your advertising budget, since the more resources will broadcast your advertising offer — the higher the cost of your advertising company will be.

3. Creating an ad

This is the final stage of launching your advertising company. The next thing you need to do is to create the ad itself directly, its structure looks like this:

• Ad Title

The title often determines the subsequent success of your advertising campaign, so we recommend that you pay special attention to it when creating an advertising campaign. You need to create a title that consists of a minimum number of words and at the same time attracts the attention of users. The extent to which the title of your ad will match the search query of your customers depends on how often your ads will appear in their search results.

• Second title

Here you need to briefly describe all the advantages of working with your company or choosing the product you offer. The main principle of search advertising companies is brevity, so the shorter the headlines are and the better they will fall into the interests or interests of your target audience, the higher the final results will be.

• Description

At this point, you can confirm the above arguments for cooperation with your company, as well as introduce the user to your product or service in more detail.

If you spend enough time creating and launching search contextual advertising, you will be able to achieve the desired indicators, and the promotion of your landing page will be crowned with success

Seo optimization or contextual advertising: Which landing page promotion is more effective

Both methods of promotion are highly effective and undoubtedly, by paying enough attention to these methods, you will be able to get the desired result. Despite the fact that SEO optimization and contextual advertising have approximately equal effectiveness, the most effective method of promotion should be determined based on the specifics of your company and the goals of your landing page. That is why if you have no experience in promoting resources, we recommend that you contact professionals. Specialists will be able to suggest which of the promotion options is more suitable for your goals and business, as well as create a forecast of the results that you can achieve using a particular promotion method. The final choice of a tool for launching a landing page promotion, as always, is up to you.

Well, if your page needs promotion, but you have never dealt with advertising companies and optimization — we recommend that you contact the leader of website promotion in Ukraine. The website promotion agency Gloss and its specialists will help you to effectively develop your landing pages and attract more potential customers to it. In order to order a comprehensive website promotion on the Internet, you just need to visit the Gloss website menu, and go to the services tab to choose the one that suits you. After filling out your application and processing it, the manager of the Gloss web studio will contact you to clarify the details and deadlines of the project. Make your landing page more popular and more successful together with the digital studio Gloss.