The development of online stores and attracting a new audience to your company's products is almost the main problem in the current reality. The emergence of difficulties in promoting online stores is due to the daily increasing competition, and that in turn is growing due to the situation in the world. To this day, many countries around the world are suffering from new waves of coronavirus, and the epidemic has not spared the Internet trade.

These days, all entrepreneurs are watching the latest news with bated breath, because it is almost impossible to predict when the doors of stores and shopping centers will close again. But it is definitely necessary to prepare for this. In order for you not to lose profit with the arrival of new quarantine restrictions and know how to properly promote your online store, we have collected the top 7 rules for successful promotion and today we will look at them in more detail, let's start!

Promotion of the website of an online store: What method to choose for promotion

The very first step in promoting an online store is the choice of tools. You need to decide what you plan to use to attract an audience to your site and then promote the products that your company is engaged in. There are two main methods of successful promotion, and each of them is able to bring tangible results, affecting both the traffic of the online store and its turnover.
In this article, we will look at the top 7 rules for successful Seo promotion. The reason that we chose Seo is because it is a more affordable method of promotion in terms of financial investments. But at the same time, it is optimization that will require you to have a certain amount of knowledge, which we will also talk about today. Creating and promoting an online store is not an easy task, then we will step by step consider each rule of successful promotion, so that you can use them in the future.

Top-7 rules for successful promotion of an online store website

The rules that we will discuss below are designed to help you optimize and promote your online store more effectively. Each of the following points can increase the effectiveness of promotion, but you will be able to achieve the best effect using an exclusively integrated approach.
The top 7 rules for effective promotion of an online store's website are as follows:

1. Google Analytics

Google Analytics is a powerful tool that will help you track the number of visitors to your site. When launching an online store promotion, it is very important that after each of your actions you can easily track all changes in traffic and the number of conversions in your online store. This is necessary so that you can better understand which advertising campaigns and other tools bring results, and which are not effective in your particular case.

2. File Configuration Robots.txt

This file is responsible for everything that is on your site, which is why any errors or problems in its configuration can lead to an extremely low increase in visitors, regardless of what tools you decide to use for promotion. Also, errors in this file can interfere with the indexing of your site, or at least slow it down, which will certainly adversely affect both the turnover and the profit of your business.

3. Create SiteMap.xml

This file contains all the links to the pages of your online store. It is designed to help Google search robots to add your site pages to the search engine directories faster and more efficiently. This is very important, because if some pages of your online store are not in the Google catalog, then no matter how well you optimize the content on them — there will be no effect from this.
In order for your site to appear in the search results for the keywords you use, it is necessary that Google search algorithms find the pages of your online store and the content posted on them, and add them to the search engine catalog.

After the pages with your content get into the search engine catalog - Seo-optimized content will start to be published on Google pages and lead to your resource interested audience. If the pages of your site, and he himself, are not included in the Google catalogs, the promotion of the online store site may be delayed, and in some cases, it may not have any results at all.

4. Increase page loading speed

These days, potential buyers are very careful about their personal time, which is why the faster your site loads on the screens of your potential customers, the more products your online store will be able to sell, and the more profit you will be able to receive from your business.
Increasing the loading speed of your online store pages can be achieved with several actions, namely:

• Compress all files on pages

If your online store or company is engaged in the distribution of clothing, accessories, or any other products - you definitely have photos of your products on the pages. In order to make your site faster, you need to compress all the photos and videos using special programs and applications. Thus, by compressing the files on the site, you will reduce the overall " weight” of your resource, and thereby increase the speed of its loading

• Clear the code of all pages

Promotion of online store sites with the help of Seo-optimization assumes that you optimize everything, including the codes of the site pages. It often happens that in the process of creating an online store, a huge amount of unnecessary materials is added to the site code, which over time prevent the resource from loading at the desired speed.

In order to avoid this, and more effectively launch the promotion of the website of the online store, make sure that there are no unnecessary elements in the codes of the pages of your Internet resource. This way you will not only be able to achieve a higher speed of loading your web resource, but also help the Google algorithm to better navigate the site. This is important, especially if you are constantly updating the content of your online store.

5. Use specific sections and categories in the page address

This approach will help you reduce the loading time by an average of a third, because the system will not need to search for a suitable page among all those present on your site for a long time. This way you can make the loading of each individual page of your online store somewhat faster, and the promotion of the website of the online store more effective.

6. Get rid of duplicate pages on your site

In order to get rid of unnecessary copies of the pages of your resource, which can just slow down its loading, you will need:

• Configure the home page address

The main page of your online store should open at the same address, all its variations used on your resource can lead to a slowdown in the work of the main page of your site, which in turn can adversely affect the effectiveness of the promotion of your resource

• Configure product addresses and site pages

A unique address must be used for each section, product, and page of your resource. This is important, since dozens of similar addresses can slow down the loading speed of your resource, and if a representative of your target audience appears on your site thanks to SEO optimization of your content — it is possible that the page loading speed will scare him off and he will no longer have the desire to cooperate with your resource.

• Error 404

Add the ability to display a 404 error if the user tries to go to a non-existent page. The more pages in your online store, the slower it will load, and the less likely that the customer will choose to cooperate with your company.
If your site has pages that are no longer relevant, but at the same time lead users through Seo optimization, we recommend that you add the ability to broadcast the 404 error to all users who tried to get to the page you deleted. Otherwise, the presence of pages that are not user-friendly when navigating from your site, but are still available in search results, can slow down the loading of your resource and damage the trust of representatives of your target audience.

7. Optimize the structure of the online store

In order to complete the initial optimization of your resource and launch SEO promotion, you will need to fully optimize the structure of your Internet resource. To do this, you need to:

• Make product cards available

In order for the products in your online store to sell much faster than before, it is necessary that your potential customer has the opportunity to be on the page of any of the products he liked in just a few clicks. This opportunity will certainly affect the customer's loyalty to your resource, and thanks to the convenience that you provide to the buyer-he will definitely use your services.

• Logo-link

It often happens that users wandering through categories and product pages are literally lost on your resource, and I can't find a way to the main page. In order to avoid such situations, you need to use the logo of your resource, which you need to place on all pages of the site-a link for the main page. So, no matter what page your potential buyer is on, he will always be able to comfortably get to the main online store, and use the contact details to confirm the order.

This need varies depending on what information is posted on the main page of your site. But if you own an online store, you should definitely think about such a feature.

• HTML map

Such a map will allow the search engine algorithms to better read information from the pages of your site, and therefore respond more effectively to search queries that are intertwined with the pages of your online store. By enabling the algorithms to load the appropriate pages of your online store faster in the search results of your users, you can increase the effectiveness of attracting users and launch an effective promotion of the online store site.
Each item listed above will help you to promote your resource more effectively and the promotion of an online store will become more successful, but what results can be achieved using these 7 rules for promoting an online store?

Creating and promoting an online store

The promotion of your resource is very closely related to the success of your business, especially if your business is online trading. If your site is not attractive from the point of view of potential buyers, and you do not optimize it, you will face bankruptcy on the way, and this is not good at all.

In order to avoid such a situation, you can start promoting the website of an online store using our top, but that's not all. If you have never dealt with the promotion and creation of online stores-contact the professionals. Digital studio Gloss will make sure that your online store consistently attracts new users to its pages, and increases the turnover, and at the same time your profit. In order for the promotion to be more effective, you need to think about it at the stage of creating an online store, and therefore it is better to entrust it to specialists.

Web design agency Gloss will help you create a turnkey online store, in accordance with all your requirements and wishes. After the creation of an online store from scratch is completed, the marketers of the Gloss studio will help you optimize the resource and launch several advertising companies that, together with SEO optimization, will undoubtedly bear fruit in the near future.

If your business needs a high-quality website, or you plan to start trading on the Internet-order the creation of a website in the web studio Gloss, and get your ideal business resource as soon as possible.
You can order all the necessary services and get acquainted with their details by visiting the corresponding tab in the menu located in the upper left corner of the Gloss studio website.