More recently, such a direction as minimalism has become popular. His influence can be seen in everything from sculpture, painting, and architecture to website and landing page designs.
But what is the phenomenon of minimalism, and how can it affect sales growth? Let's figure it out.

Minimalism, causes

Minimalism, as a style, has become more or less popular over the past 10 years. There are many reasons for its popularity, from visual pleasure and jubilation on the part of perfectionists, to simplifying the work of programmers and reducing the load on the user's eyes.
Minimalism in online trading also shows excellent statistics. Now it is difficult to find an online store that does not use minimalism in its design. This is due to the development of design and its return to the so-called origins, to rough square shapes and symmetry.

Why online stores were not popular before

It's no secret that since the beginning of using minimalism as the main direction for creating websites, the percentage of people who buy offline and people who buy online has outweighed the users of online stores.
After several surveys of users of online stores, it becomes clear why consumers refuse to buy offline. The main reason is convenience. Buying online is much more convenient than in a regular store, because there are no consultants who constantly strive to help you with your choice. On the Internet, you can get acquainted with the entire catalog of products and slowly choose the position that suits you. So what does minimalism have to do with it?

The thing is that minimalism brought popularity to online sales. More recently, many sites were bursting with the number of pages that the buyer needed to go to. Ornate monograms, a lot of jewelry and much more were located around the perimeter of the site.

Because of this glut of “jewelry”, many customers simply could not focus on choosing the desired position, because the jewelry simply distracted them with its brightness and complexity.
At that time, the indicators of online trading were not high, many buyers do not trust online trading in General, and therefore, they missed the opportunity to order something.

It was much more convenient for the buyer to visit the store, although there were consultants there, but the client could quickly get acquainted with the model range and make a purchase decision. With online stores, everything was much more complicated.

The boom of e-Commerce, what indicators can show minimalism

Everything changed with the advent of minimalism. Painted sites with a large number of decorations gave way to sites consisting of simple shapes. Squares, rectangles, and new online stores were created using these shapes, and according to statistics, this had a positive effect. The site's appearance has become simpler and clearer. The user no longer had to search for the tab he needed, all the tabs were right in front of him. Thanks to this tactic, online stores, which were the first to use minimalism as the basis of the site, quickly got to the top of search queries.

This sparkling result was obtained thanks to the intuitive menu. A potential buyer can now choose a model they like and find out all the information about it on one page, sometimes even without a click. Outgoing panels, transparent effects and much more, began to attract customers, because why go to the store when it is already at your fingertips? This is how the era of minimalism in e-Commerce began.

The transition to minimalism gave its results, the percentage of activity on a regular site and on a site designed in the style of minimalism differ by about two times, of course in favor of the second.

How to re-register an online store in a minimalist style

In fact, the conversion of an online store is far from simple. The best option in this matter will be to contact the Studio, whose specialists have been creating and promoting Internet resources for several years. One of these studios for creating websites is Glanez. Here you can consult with experts, tell them how you see your future site and calculate how long it will take to create it. Behind the Studio Glanez has tens of projects and hundreds of sites, each of which you can read in the tab portfolio.

What you need to properly design your site in a minimalistic style

First of all, you need to decide which blocks are the most necessary for the user. At least some of the available products and information about them must be available on the main screen.
In order not to pile up the start page too much, you can use the principle of leaving tiles, when information about a product item leaves when you hover over it.
First of all, you should place on the home page:

• The catalog button, so that the consumer can get acquainted with the full list of services or products that you supply.
• Tab “ About us", this tab is not mandatory and nevertheless, a well-written description of the company plays an important role in making a decision by a potential buyer. Do not overly praise your resource, for a positive response from consumers, you need to leave room for their opinions/.
• Shopping cart is an extremely important attribute for any online store. In one click, the user should get access to all the items that they plan to buy, as well as the full amount of the order and the cost of delivery. We recommend that you also place in this tab the option to select the city to which the selected positions will go. This is necessary for a more accurate calculation of delivery and additional comfort for a potential buyer.
• Categories, this tab is necessary for you if you are selling a non-mono product. With the help of categories, a potential buyer will be able to quickly select the product category that interests them. We also recommend adding the ability to filter by popularity and price to this tab.
• Contacts, this is no less necessary tab than the shopping cart. Using the "Contacts" tab, the user can contact your Manager directly and clarify all the details they are interested in. The presence of an address and phone number also serves as an additional guarantee for the user, which has a positive effect on trust in the store.

What opportunities open up with minimalism

Thanks to the simplicity of minimalism, creating a website no longer requires such a large amount of time. There is no longer a need to create several dozen pages of the site, it is enough to limit yourself to two or three. Minimalism fascinates with its simplicity and it also affects the creation of the site. Using simple forms in the development of site design, you not only simplify navigation through the resource, but also make it more understandable to the user.
Minimalism as a site design-can bring up to 20% increase in customers, subject to compliance with all the rules for the design of content and the site itself as a whole. This is exactly the situation where less is more.

Relevance of minimalism in 2020

In a year when an epidemic is raging outside the window and many people, despite their habits, still switched to online shopping, minimalism has the biggest impact. Due to the relative simplicity of the interface of sites whose design follows all the rules of minimalism, a potential buyer spends a minimum amount on making a purchase. This fact has the best effect on the popularity of the service and the final profit.
Minimalism will be relevant for at least another 10 years, which means that now is the time to re-register the site and start raising your indicators. You can do this using the services of the Glanez Studio.