TOP services for auditing the mobile version of the site
The audit of the mobile version of the site is a very important, but at the same time complex and lengthy process. Modern services can greatly facilitate the audit process and expand the capabilities of site owners. The most popular are Google developments, which include:
- Google Search Console;
- Mobile-Friendly Test.
Using these services, you will be able to find out the level of optimization of the mobile version (in percentage terms), as well as get acquainted with the list of existing problems. In addition to the two main, most popular services, there are several more important tools:
- Mobile SERP Test. Allows you to carry out the most informative ranking of the mobile version of the site, as well as evaluate its appearance on various types of devices.
- Blisk. The presented browser will allow you to view all possible variations of the site's appearance and conduct an independent analysis.
- Mobile First Index Checker. The service is designed to search for inconsistencies between different versions of the site (for PCs and smartphones), it is able to analyze not only the speed of mobile versions, but also determine the amount of metadata, internal links and content in general.
- Adaptivator. A site created for the most informative analysis of mobile versions of sites. Thanks to the service, you can assess all the shortcomings and develop the necessary edits.
Features of audit of the mobile version of the site
Recent studies have shown that more and more people are using different devices to browse the Internet, and certain devices are relevant at certain times of the day, for example, a smartphone while driving to work or a tablet in the evening.
Google also noted that it will prioritize mobile-enabled sites in search results sent to smartphones, thereby ensuring that the most useful set of results is returned to every user.
Differences between specialized and responsive design
A website based on a specialized design adapts to a predefined set of different screen resolutions, that is, each resolution requires a different template. This requires a number of different templates and there is a risk that a new type of device may need a new template to get the best results.
The site is built on the basis of a responsive design, adapts to any screen resolution using only one template. In doing so, it will be built in such a way that elements on the page can resize (using a percentage width) or move as needed. This will provide information in a format that best suits the type of device the visitor is using.
Site visitors are mainly looking for information contained in the main block of pages. For example, if a job seeker enters the word "family lawyer Klimenchuk", it should be immediately obvious that you can actually provide family lawyer Klimenchuk. Any additional calls to action or information should be submitted under this main text block. Mobile users do not need to see sidebars, blog and social media feeds, news and other calls to action; all they need to see is the information they were looking for and a way to get in touch with you.
Council. If visitors cannot find all the information they need on the main page, then make sure navigation is easy to use through the touchscreen.
Make sure your forms are easy to use on a small screen so that your phone number is easy to find and clickable on. Provide a map on your contact page, which works with the Google API, so customers can access the route based on their location.
People who visit the site from a mobile device may be using a weak mobile Internet. If the Internet speed does not reach the 3G level, then the corporate website filled with information and photos will not open or load incorrectly (although it will load quickly on high-speed broadband Internet). Make sure your design takes this into account and your page load speed is optimized for mobile users.
Also make sure the pages are not too long or they will load slowly and make users scroll endlessly to find the information they want.
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