The main success factors of an online store in 2022
Creating an online store is a process that requires specialists to constantly monitor changes in a particular search engine. In addition to the usual requirements for the site, such as an intuitive structure and the absence of unnecessary characters in the site code, there are also requirements used for specific search engines.
Each search engine has its own set of characteristics and requirements for them that determine the position of your site in the search results. Most often, such characteristics and their indicators are called ranking factors.
The ranking factor is an indicator or system of indicators that determines the success of your site. The indicators of the created online store, as well as their compliance with the requirements specified in the ranking factors, significantly affect the success of your online store in promotion and directly affect its position in the search results.
In order to create a turnkey Online Store that can not only meet the minimum requirements, but also exceed them, it is necessary that specialists who create an online store always operate with up-to – date information, due to the fact that the situation in search engines often changes.
In 2021, the Google Search Engine increased its pressure on sites by launching and upgrading several ranking factors. The company's goal – "to provide users with the most convenient web resources" - is becoming clearer and clearer. Now it will be much more difficult for sites that do not have an adaptive layout to get into the top of search results, but this is not the only requirement put forward by the search engine for sites.
In this article, we will look at the most important ranking factors at this time. These factors can both lead your site to the top of the search results, and make your goal unattainable. In order to understand how to create a promising online store, you need to understand what to focus on, and it is about the guidelines when creating a turnkey Online Store that we will talk today.
After reading this article, you will learn all about the most important ranking factors for online stores at the end of 2021. Thus, when planning to create a turnkey Online Store in 2022, you will know what first parameters you should focus on, which can increase your chances of success, but about everything consistently.
Creating an online store in late 2021 – early 2022: features of the process
Developing an online store is a process that requires specialists to operate with the most up-to-date data and trends. Matching ranking factors is a very important point, but in addition to it, you should also pay attention to the very principle of creating an online store. The fact is that focusing only on ranking factors, you are unlikely to be able to create a really promising online store. In many ways, the evaluation of search robots depends on the quality of your resource, and to achieve the desired result, your online store must be designed so that there is not a single error on it. But what should I pay attention to?
Site layout
The layout can rightfully be considered the skeleton of an online store. Your site can charge as quickly as you want, but if its skeleton, or rather its quality, leaves much to be desired, then you will not succeed. By ordering the creation of a turnkey Online Store, you should make sure that the specialists who will work on developing an online store for you really understand what they are doing. It is very easy to do this, because to do this, you just need to read reviews about the website creation studio that you applied to, as well as get acquainted with the sites that it participated in creating.
Page design and layout
The next important parameter when creating an online store is its design. Unlike the layout, which plays a key role in the convenience and efficiency of online stores, but which is invisible to the eye of the average user, the design, on the contrary, is always in plain sight. In order to create an online store with good prospects, you should pay special attention to the quality of the design, as well as its appearance. The easiest way to create a promising turnkey Online Store is to refer to the current trends in web design and use them to develop a design for your online store.
Making a trending design is not a solution to the problem, because just copying someone's design will reduce the prospects of your online store, as it may be confused with completely different resources. In order to avoid such situations, you need to contact specialists who, based on current trends in web design, as well as your personal considerations regarding the design of your site, will be able to create a unique design that can meet trends on the one hand, and remain author's on the other. Creating such a design will require certain skills and a solid amount of time from specialists, and therefore it is important to take into account that the development of an online store is a business that does not tolerate much haste. By allocating time to develop an online store with a margin, you can reduce the risk that your project will not be completed on time, and of course, when contacting a web studio, you should make sure that it is competent.
How to guarantee a high-quality website
The market for creating websites and online stores is extremely attractive for a wide variety of companies. Hence the huge spread of prices and terms for creating online stores. If you are planning to order the creation of a turnkey Online Store, the best solution for choosing a company that will develop it is to pay attention to its rating. Naturally, the cost of creating a turnkey Online Store for leaders may differ from companies that have just opened, but leaders in this niche will be able to guarantee you quality, unlike beginners.
If you are just planning to order the creation of a turnkey Online Store and are looking for a web studio that can create a high-quality web resource for you without stretching the development – contact The Specialists of the gloss Web Studio. Gloss website creation studio is the leader of this niche in Ukraine, which has already entered the European market. We create online stores and corporate websites for the most popular brands in Ukraine, and many of them work with us on a permanent basis. If you want to create a turnkey Online Store, need a high-quality resource, and if you are not ready to spend time correcting the mistakes of incompetent specialists, please contact us.
The Gloss Web Studio team consists of experienced specialists who provide a full range of services related to the development of online stores and corporate websites, their design, optimization and promotion. By ordering the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, you will not only get a web resource whose structure and design will correspond to current trends, but they will also be unique and meet your personal wishes.
Order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio and start your business in the shortest possible time. Our team will develop the site structure and design for you, help you create marketing campaigns, and optimize your site for effective search engine promotion. We also support our customers not only during the creation of an online store or corporate website, but also after the launch of a web resource. You will always have the opportunity to get an answer to the question you are interested in.
If you are planning to start developing an online store, but still have doubts about which company to contact, check out our portfolio. There you can get a closer look at the resources created by us, which, by the way, are already more than one and a half thousand. You can also find out the details of gloss Web Studio services by visiting the site menu and selecting the appropriate tab. If you still have any questions and would like to get a qualified answer to them, use the online chat located on all pages of the gloss site. Our specialist will answer all your questions and help you decide what result you would like from creating a website. If you have already decided that you want to order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, use the phone number published on the main page of the site. Immediately after processing your order, our specialist will contact you again for a more detailed analysis of your project, a description of the necessary procedures for creating an online store for your needs, as well as discussion of project delivery deadlines.
Once you've figured out how to create an online store, there comes a time when you should also pay attention to the ranking factors. We have already told you that ranking factors can be described as certain requirements on the part of the search engine for each site added to it. To achieve good results, your site must meet these requirements, otherwise its prospects may significantly decrease. But what are the most relevant ranking factors at this stage and which ones should you pay special attention to? We'll figure it out!
Key ranking factors in late 2021 – early 2022 for online stores and corporate websites
As we said earlier, ranking factors can be considered personal requirements for each individual web resource. In order for the created online store to bring you the expected indicators and, accordingly, profit, it is important that the site meets these requirements.
Currently, there are more than a hundred ranking factors, about which a lot is known. No one knows the exact number of them, as well as how exactly they work. In order for specialists to promote their websites, Google sometimes talks about the details of key ranking factors, and among them we were able to identify several of the most important ones for the success of an online store. In order to create this list, we had to process dozens of resources and conduct our own analysis to find out exactly which parameters at this point will play a major role in the success of any site.
In order to create a successful turnkey Online Store, it is important to be aware of the subtleties of these ranking factors. In order to simplify the task for our clients and show how many factors can affect the success of their resources at this moment, we decided to create a list of the most important ranking factors for this time. Based on our data analysis and analyzing such lists, we came to the conclusion that in late 2021 – early 2022, the following ranking factors are most important for web resources::
1. Security
In the modern world, the lion's share of financial transactions takes place right in front of our eyes, using laptops and computers, millions of people buy goods online every day, providing companies with data on their credit card numbers in the hope that their data will be securely encrypted, but this is not always the case. In order to reduce the number of scammers on the internet, search engines have made security one of the most important ranking factors.
Online security is a huge component of your customers ' loyalty to your resource. If a client doubts that their data will be securely encrypted when working on your site, the risk that they will refuse to provide you with their data will increase dramatically. In order for this to happen as rarely as possible when creating an online store or ordering its turnkey development, you should pay special attention to the security of your customers ' data and site data as a whole. Do not forget that the site is also managed using data, and to log in to the administration cabinet, you need certain passwords and logins. If such data ends up in the hands of scammers, then with a high probability your site will simply cease to belong to you and pass into the hands of those who try to make money on it.
Installing HTTPS and regularly checking your site for viruses can protect your site. By creating an online store using HTTPS, you can protect your customers ' data from unauthorized interference, since this protocol encrypts all data that comes to the site. This way, you can protect your customers ' bank account numbers, and the search engine will consider your site secure. In this matter, it is important to take into account that Google is extremely sensitive to the safety of its customers. If your site does not use HTTPS, then in addition to the block in the address bar stating that your site is not protected, the system will also try not to release it to the top of the search results, regardless of how relevant information is posted on the pages of your online store. If you want to be successful and get a good traffic indicator, you should consider using HTTPS.
2. Online Store download speed
The development of an online store requires a solid amount of time from specialists and takes place in stages. Sometimes, while working, such specialists make mistakes that, although they do not affect the quality of the site, can significantly affect the speed of its loading. Most often, this happens if there were extra characters in the code when creating the layout. Experts may also overdo it with the number of directories for pages, which will significantly lengthen the page address. Do not forget about the number of redirects between pages.
The fact is that the speed of loading the main content of the site is not only one of the most important indicators for the Google search engine, but also one of the most important factors of choice for your potential customers. If you want to launch a popular online store, you should make sure that its download speed at least meets the stated search engine minimums, and it is better that the speed of your site exceeds the requirements of this ranking factor.
There are several ways to achieve this result, but you can only get a really good result by resorting to comprehensive download optimization. To do this, your specialists need to conduct an audit of the site and find on its pages the most obvious errors that can affect the site loading speed. It also doesn't hurt to reformat images and videos to formats that are more suitable for fast site loading than those that were originally used. Finally, you should think about not overloading the pages with photo and video materials, as well as avoid a large number of redirects, as they can also negatively affect the final loading speed of the site.
3. Adaptability
Perhaps the most important factor in ranking and choosing a user these days is adaptability. An extremely small number of users use their computers to search for products on the internet. According to data provided by Google, more than 70% of online sales are made using a smartphone.
Users are free to choose which device is more convenient for them to make purchases on. Some users remain fans of computers, while others prefer smartphones and tablets. As a site owner, it is important for you to provide a potential client with this choice.
When ordering website creation from turnkey specialists, pay attention to whether they can create a cross-platform website. To do this, they will need to resort to adaptive layout, a service that is not provided by all novice Web Studios. If there is no such service, you should consider spending a little more time looking for the right company.
If you are planning to create an online store and are looking for specialists who can provide you with the highest quality product, please contact The Specialists of the gloss Web Studio. Gloss has been creating turnkey Online Stores for 13 years. Over the years, we have not only been able to launch more than one and a half thousand websites, but also become leaders in this niche in Ukraine.
Leading manufacturers work with us not only in Ukraine, but also in Europe. To learn more about which organizations we created websites for, Visit the portfolio tab. In addition, gloss Web Studio is a full-service studio. This means that by ordering the development of an online store from us, you can not only get a ready-made site, but also order its optimization and promotion. Thus, in the shortest possible time, you will receive an online store that is already ready to conquer your chosen niche and achieve success along the way, bringing you profit. You can also order the development of several marketing campaigns for your online store, which will significantly accelerate the increase in the number of customers of your brand, as well as allow you to beat your competitors. To learn more about all the services of the gloss Web Studio, you can find the relevant information in the gloss website menu. You can order the creation of a turnkey Online Store from The Specialists of the gloss website creation studio using the information in the Contacts tab.
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