Mobile First in 2021: How to create a website and get an advantage
The World Wide Web has changed the life of mankind from the first day of its appearance. What was originally conceived as the world's library of knowledge has turned into the most popular media and a tool that helps us every day. The advent of the Internet has greatly influenced our lives and even now, if your company does not have a website, you do not have a business.
The leading search engine in the world for many years is the brainchild of Google, namely Google Chrome. The Google search engine owns more than 60% of the world's traffic and the company clearly does not plan to stop there. This conclusion can be made based on the frequency of search engine updates and its algorithms, which make the use of the Internet and the search engine faster and more comfortable every day.
Despite all the efforts of Google, not everything can be changed, and sites that have stopped in their technical progress in the period of ten years ago inevitably pull the search engine down, slowing down its work and not giving the proper convenience to users. That is why the company, after dozens of meetings and discussions, decided to take the direction of mobile devices, because the number of smartphone owners is constantly growing. The lion's share of Internet users have already changed their priorities, and instead of the good old personal computer, they are increasingly using a smartphone as the main guide to the world Wide Web. This explains the desire of Google to make the user experience of users using a smartphone as pleasant and comfortable as possible, but what can the company do for this?
Officially nothing, but the optimizers have long noticed a tendency to prioritize search algorithms to sites that have a mobile version. If the priority in the direction of adapted sites is not so obvious, then more and more often you can see that the top search results mainly include sites developed on the principle of Mobile First Design. About what it is and how to make a website on the principle of Mobile First, we will talk today, let's start!
The advantage of adapted sites and sites based on the First Mobile principle over the rest
The main difference between this type of development of online stores and other web resources from the more familiar ones is that the creation is initially focused on mobile devices, and then adapts to use on a PC, and not vice versa, as we are used to. Such a seemingly insignificant difference has an extremely positive effect on the speed of promotion and the overall level of traffic to the resource, but what is the reason for this?
Google has repeatedly stated that none of the CMS and none of the site development methods have any privileges on the part of the search engine, but the company also stated that at the moment it is trying to maximize the performance of the search engine for smartphone users. According to independent research by experts, despite the words of the company-sites adapted for smartphones, and even more so for those resources that were developed on the principle of First Mobile-there is a huge advantage. They are much better ranked and indexed faster, and search bots perceive them much better. What can we conclude from this? Apparently, in the near future, the entire Internet will either have to adapt to mobile devices, or stay at the bottom of the search results, while those who adapt first will occupy the top places. If you have a website, but there is no adaptation for mobile devices - the specialists of the Gloss web studio can help you. Order the creation of an adapted version of your website for smartphones and promote your business more effectively, together with the design studio Gloss.
How does Mobile First differ from responsive design?
The main difference between Mobile First and regular website development is the priority of smartphones and mobile devices over personal computers and laptops. In words, everything is simple, you need to create a website on the contrary, but in fact everything is much more complicated.
When creating a regular website, entrepreneurs give priority to computers. In the case of an adapted design, portable equipment is also added to the computer, but tablets and phones are still of secondary importance. In the case of Mobile First, the priority in development is given to mobile devices, which greatly simplifies the porting and subsequent promotion of the resource.
The thing is that when creating a website for a PC, you rarely think about the amount of space you have and the location of all the buttons. Having developed a website and trying to adapt it to mobile devices, you are faced with a different screen orientation and aspect ratio, as well as with a minimum amount of free space, which often leads to a complete redesign of the site page.
In the case of Mobile First, such problems do not threaten you. By placing all the necessary buttons and tabs on the smartphone screen, it will be much easier for you to adapt your site to the computer screen than vice versa. Plus, sites developed on this principle have a solid advantage on the part of the Google search engine, although the company does not officially recognize this. But how to create a website based on the First Mobile principle, and what actions should be taken for successful promotion? Let's look at this question in more detail.
Creating an online store based on the First Mobile principle and checking its performance
As with any resource, the development of a website based on the First Mobile principle begins with the creation of a structure and the selection of a CMS suitable for your needs. When developing the site structure, it is important for you to understand what features you will need in the future and what pages your site visitors will need most. The answer to these questions depends on the type of your resource and your ultimate goal.
If your goal was to create a website based on the Mobile First principle, you need to think very carefully about the purpose of your resource. If your site is required to attract customers and motivate them to call your company — the best solution for you is to place the company's phone number in as prominent a place as possible, and focus the potential customer's attention on it using the overall appearance of your site. If your plan is to attract a buyer and convince them to buy your product, pay special attention to the quality of the photos and the matching design of your resource to the products you sell. If you are selling youth clothing or skateboards, the design of the site should correspond to the theme.
Despite the fact that Google algorithms are just numbers in the code — do not underestimate them. The fact is that they can not only give an overall rating of your resource, which will determine its success in ranking, but also check whether you have copied the design from another site. If the algorithm finds a match in the design, the promotion of your site can be significantly delayed, and in the worst case, you can get one of the Google bans.
To avoid this situation, we strongly recommend that you apply for the creation of a website and the development of its design exclusively to professionals. Designers of the Glyanec web studio will create an author's design for you and help with the development of a website for your business. In addition, you can order the creation of contextual advertising from the marketer of the web studio Glyanec and solve the problem with the promotion even before it appears.
If you take into account all the nuances of your chosen type of resource and responsibly approach the issue of creating a design for your online store or news forum, then the choice in favor of First Mobile will bear fruit in the first weeks of your site. But how to check the site's performance and avoid customer dissatisfaction? More on this later.
Checking the First Mobile Site Design
Like any Internet resource, a site created on the First Mobile principle may contain a number of errors that you might not have noticed during the development process. In order not to run into problems in the future, when your potential customers start using your resource, you should conduct a number of checks and their list is as follows:
Displaying information
The most common problem of resources developed on the principle of First Mobile is the incorrect display of information in vertical and horizontal orientation. The reason for this problem is hidden in the fact that when developing a resource, you might not take into account the change in the aspect ratio. As a result, either in landscape orientation, the font size is so reduced that it is no longer readable, or the content you published in vertical orientation goes beyond the” margins " of the smartphone screen. Be sure to check your resource for this problem before you attract users to it using contextual advertising.
Site elements and their performance
As on any site, the resource created under Mobile First has a number of functional buttons. Before you start promoting your resource, be sure to check whether all the tabs and buttons on your site work correctly. Otherwise, your potential customers may find it difficult to confirm an order on your site.
Image Optimization
If you have never had experience in creating web resources, most likely the images on your site will not be optimized. If you did not use various optimizers during the publication of photos, the speed of your resource may be poor, and therefore you will have to wait for indexing for a very, very long time. In order to avoid this situation, it is very important that the images on your site are optimized and do not slow down its work.
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How to create a website based on the First Mobile principle in three clicks
Creating a website is a time-consuming process that requires certain knowledge and experience to achieve maximum results. If you have never been involved in the development of Internet resources, you have the opportunity to create a personal website in three clicks. To do this, you need to visit the tab with the services of the studio on the website of the web studio Glyanec, select the appropriate one and fill out an application-send it to the company. Immediately after processing the application, the studio manager will contact you to clarify all the details of your project. Glyanec Studio has been developing web resources for 12 years, and occupies a leading position in Ukraine. If you do not want to spend your time studying materials about creating websites, but at the same time you want to get the highest quality web resource created on the principle of First Mobile-just order it from the specialists of the Glyanec web studio.
To create a website based on the First Mobile principle in three clicks
Creating a website is a time-consuming process that requires certain knowledge and experience to achieve maximum results. If you have never been involved in the development of Internet resources, you have the opportunity to create a personal website in three clicks. To do this, you need to visit the tab with the services of the studio on the website of the web studio Glyanec, select the appropriate one and fill out an application-send it to the company. Immediately after processing the application, the studio manager will contact you to clarify all the details of your project. Glyanec Studio has been developing web resources for 12 years, and occupies a leading position in Ukraine. If you do not want to spend your time studying materials about creating websites, but at the same time you want to get the highest quality web resource created on the principle of First Mobile-just order it from the specialists of the Glyanec web studio.
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