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Mobile First in 2021: How to create a website and get an advantage
The World Wide Web has changed the life of mankind from the first day of its appearance. What was originally conceived as the world's library of knowledge has turned into the most popular media and a tool that helps us every day. The advent of the Internet has greatly influenced our lives and even now, if your company does not have a website, you do not have a business.
The leading search engine in the world for many years is the brainchild of Google, namely Google Chrome. The Google search engine owns more than 60% of the world's traffic and the company clearly does not plan to stop there. This conclusion can be made based on the frequency of search engine updates and its algorithms, which make the use of the Internet and the search engine faster and more comfortable every day.
Despite all the efforts of Google, not everything can be changed, and sites that have stopped in their technical progress in the period of ten years ago inevitably pull the search engine down, slowing down its work and not giving the proper convenience to users. That is why the company, after dozens of meetings and discussions, decided to take the direction of mobile devices, because the number of smartphone owners is constantly growing. The lion's share of Internet users have already changed their priorities, and instead of the good old personal computer, they are increasingly using a smartphone as the main guide to the world Wide Web. This explains the desire of Google to make the user experience of users using a smartphone as pleasant and comfortable as possible, but what can the company do for this?
Officially nothing, but the optimizers have long noticed a tendency to prioritize search algorithms to sites that have a mobile version. If the priority in the direction of adapted sites is not so obvious, then more and more often you can see that the top search results mainly include sites developed on the principle of Mobile First Design. About what it is and how to make a website on the principle of Mobile First, we will talk today, let's start!
The advantage of adapted sites and sites based on the First Mobile principle over the rest
The main difference between this type of development of online stores and other web resources from the more familiar ones is that the creation is initially focused on mobile devices, and then adapts to use on a PC, and not vice versa, as we are used to. Such a seemingly insignificant difference has an extremely positive effect on the speed of promotion and the overall level of traffic to the resource, but what is the reason for this?
Google has repeatedly stated that none of the CMS and none of the site development methods have any privileges on the part of the search engine, but the company also stated that at the moment it is trying to maximize the performance of the search engine for smartphone users. According to independent research by experts, despite the words of the company-sites adapted for smartphones, and even more so for those resources that were developed on the principle of First Mobile-there is a huge advantage. They are much better ranked and indexed faster, and search bots perceive them much better. What can we conclude from this? Apparently, in the near future, the entire Internet will either have to adapt to mobile devices, or stay at the bottom of the search results, while those who adapt first will occupy the top places. If you have a website, but there is no adaptation for mobile devices - the specialists of the Gloss web studio can help you. Order the creation of an adapted version of your website for smartphones and promote your business more effectively, together with the design studio Gloss.
How does Mobile First differ from responsive design?
The main difference between Mobile First and regular website development is the priority of smartphones and mobile devices over personal computers and laptops. In words, everything is simple, you need to create a website on the contrary, but in fact everything is much more complicated.
When creating a regular website, entrepreneurs give priority to computers. In the case of an adapted design, portable equipment is also added to the computer, but tablets and phones are still of secondary importance. In the case of Mobile First, the priority in development is given to mobile devices, which greatly simplifies the porting and subsequent promotion of the resource.
The thing is that when creating a website for a PC, you rarely think about the amount of space you have and the location of all the buttons. Having developed a website and trying to adapt it to mobile devices, you are faced with a different screen orientation and aspect ratio, as well as with a minimum amount of free space, which often leads to a complete redesign of the site page.
In the case of Mobile First, such problems do not threaten you. By placing all the necessary buttons and tabs on the smartphone screen, it will be much easier for you to adapt your site to the computer screen than vice versa. Plus, sites developed on this principle have a solid advantage on the part of the Google search engine, although the company does not officially recognize this. But how to create a website based on the First Mobile principle, and what actions should be taken for successful promotion? Let's look at this question in more detail.
Creating an online store based on the First Mobile principle and checking its performance
As with any resource, the development of a website based on the First Mobile principle begins with the creation of a structure and the selection of a CMS suitable for your needs. When developing the site structure, it is important for you to understand what features you will need in the future and what pages your site visitors will need most. The answer to these questions depends on the type of your resource and your ultimate goal.
If your goal was to create a website based on the Mobile First principle, you need to think very carefully about the purpose of your resource. If your site is required to attract customers and motivate them to call your company — the best solution for you is to place the company's phone number in as prominent a place as possible, and focus the potential customer's attention on it using the overall appearance of your site. If your plan is to attract a buyer and convince them to buy your product, pay special attention to the quality of the photos and the matching design of your resource to the products you sell. If you are selling youth clothing or skateboards, the design of the site should correspond to the theme.
Despite the fact that Google algorithms are just numbers in the code — do not underestimate them. The fact is that they can not only give an overall rating of your resource, which will determine its success in ranking, but also check whether you have copied the design from another site. If the algorithm finds a match in the design, the promotion of your site can be significantly delayed, and in the worst case, you can get one of the Google bans.
To avoid this situation, we strongly recommend that you apply for the creation of a website and the development of its design exclusively to professionals. Designers of the Glyanec web studio will create an author's design for you and help with the development of a website for your business. In addition, you can order the creation of contextual advertising from the marketer of the web studio Glyanec and solve the problem with the promotion even before it appears.
If you take into account all the nuances of your chosen type of resource and responsibly approach the issue of creating a design for your online store or news forum, then the choice in favor of First Mobile will bear fruit in the first weeks of your site. But how to check the site's performance and avoid customer dissatisfaction? More on this later.
Checking the First Mobile Site Design
Like any Internet resource, a site created on the First Mobile principle may contain a number of errors that you might not have noticed during the development process. In order not to run into problems in the future, when your potential customers start using your resource, you should conduct a number of checks and their list is as follows:
Displaying information
The most common problem of resources developed on the principle of First Mobile is the incorrect display of information in vertical and horizontal orientation. The reason for this problem is hidden in the fact that when developing a resource, you might not take into account the change in the aspect ratio. As a result, either in landscape orientation, the font size is so reduced that it is no longer readable, or the content you published in vertical orientation goes beyond the” margins " of the smartphone screen. Be sure to check your resource for this problem before you attract users to it using contextual advertising.
Site elements and their performance
As on any site, the resource created under Mobile First has a number of functional buttons. Before you start promoting your resource, be sure to check whether all the tabs and buttons on your site work correctly. Otherwise, your potential customers may find it difficult to confirm an order on your site.
Image Optimization
If you have never had experience in creating web resources, most likely the images on your site will not be optimized. If you did not use various optimizers during the publication of photos, the speed of your resource may be poor, and therefore you will have to wait for indexing for a very, very long time. In order to avoid this situation, it is very important that the images on your site are optimized and do not slow down its work.
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How to create a website based on the First Mobile principle in three clicks
Creating a website is a time-consuming process that requires certain knowledge and experience to achieve maximum results. If you have never been involved in the development of Internet resources, you have the opportunity to create a personal website in three clicks. To do this, you need to visit the tab with the services of the studio on the website of the web studio Glyanec, select the appropriate one and fill out an application-send it to the company. Immediately after processing the application, the studio manager will contact you to clarify all the details of your project. Glyanec Studio has been developing web resources for 12 years, and occupies a leading position in Ukraine. If you do not want to spend your time studying materials about creating websites, but at the same time you want to get the highest quality web resource created on the principle of First Mobile-just order it from the specialists of the Glyanec web studio.
To create a website based on the First Mobile principle in three clicks
Creating a website is a time-consuming process that requires certain knowledge and experience to achieve maximum results. If you have never been involved in the development of Internet resources, you have the opportunity to create a personal website in three clicks. To do this, you need to visit the tab with the services of the studio on the website of the web studio Glyanec, select the appropriate one and fill out an application-send it to the company. Immediately after processing the application, the studio manager will contact you to clarify all the details of your project. Glyanec Studio has been developing web resources for 12 years, and occupies a leading position in Ukraine. If you do not want to spend your time studying materials about creating websites, but at the same time you want to get the highest quality web resource created on the principle of First Mobile-just order it from the specialists of the Glyanec web studio.
Website autotesting: bug control and system stability
Maintenance of a Drupal website. Automatic testing of website functions
Website testing is a tool that allows you to detect errors in the work of the site before they are noticed by the visitor. This is especially important for online stores and corporate websites, because even one failure in the order form can cost you a lead or a sale.
As part of Drupal website maintenance, Glyanec implements automatic testing of key functions. The program regularly simulates the behavior of a real user - for example, adding a product to the cart, proceeding to checkout, submitting a form. In case of errors, we receive notifications and respond promptly.
This allows us to maintain a stable website, especially after updates or the launch of new modules.
Website autotesting: checking the order form, shopping cart, performance
In Drupal, autotesting is customized for the key stages of the user journey. We check:
- the availability and operability of buttons, forms, filters;
- the logic of the shopping cart and checkout;
- the speed of page loading.
The autotest can cover standard and advanced scenarios - it all depends on the specifics of the project. It is an ideal solution for eCommerce websites where every click counts.
Autotests for Drupal website: a flexible solution within the framework of technical support
Drupal allows you to flexibly customize autotests for any functionality. If you have complex logic, a non-standard form, or deep integration, we can add customized test scripts:
- testing document generation;
- checking authorization or accounts;
- data integrity control after integration with CRM;
- checking multi-level forms or API requests.
This increases reliability and avoids failures at important moments: during an advertising campaign, promotion, or content change.
Do you want to know if autotesting is right for your website? Leave a request on the contact page, and we will tell you about the possibilities of Drupal maintenance with customized solutions.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Just one step to your perfect website
