UX / UI design in 2021: How to create a comfortable website that brings profit

Creating a website for the company in 2021 is probably the best idea, and a great opportunity to develop your business and find new customers for it. Given the fact that there are more and more online users, and offline stores are increasingly taking a back seat compared to their online competitors-a website for business is a profitable investment that can increase your profit.
The company's website that provides services and the online store have essentially the same goals. For entrepreneurs, creating such sites is a great opportunity to attract more potential customers and make themselves known to the masses, but is it really that simple? Not at all, in fact, in order for the creation of a website to become a successful enterprise-you need to pay attention to all aspects of its development and today we will talk about such a concept as UX/UI design. “What is it?” "How can I use UX/UI design to create a user-friendly web resource model?"And finally “" How to create a website in 2021 using UX / UI design?” The answers to all questions related to these concepts can be found in this article, let's get started!

User Experience: What is UX design and why is it needed when creating a website?

Creating a website is a painstaking and complex process that requires you to perform a lot of different tasks. The main reference point during the creation of a web resource should be the convenience for users, this is the main priority for any resource. If your client is comfortable on your website, and its structure is clear to him, then the chances of a successful transaction increase, and the conversion rates and traffic increase. If your resource is difficult for the client to understand, you will not have to wait for such results, because it is unlikely that the buyer will want to spend their time trying to understand the “web maze” created by you. But how to create an intuitive website, and what parameters are responsible for this? Let's take a closer look at this question.

The intuitiveness of the site determines the degree of understanding and ease of navigation on your site from the point of view of the visitor. The clearer your site is and the more comfortable the user feels on it, the more likely that he will visit your resource again. Among other things, the site's intuitiveness is also taken into account during its ranking in the search results. The clearer the site, the better it is ranked and promoted. In order to create a website with intuitive navigation and user-friendly features, the UX design was invented.

UX or User Experience (user experience) this is a concept that defines the test structures of your future site, which are created to better understand the convenience of interaction between your site's guests and the subsequent development of the final version of the site structure.

UX design is based on examples of other web resources that you have conducted research on your target audience. Taking into account the available information, you create test structures for your site and test them for ease of navigation and intuitiveness. First of all, UX is the structure of your potential client's interaction with your site. Its task is to build a chain of actions required from the buyer to confirm the transaction. At the same time, this tool can help you find holes in your site plans. The UX design is based on the concept of the behavior of the CA, after which the test structure is checked for compliance with all the desires and actions that theoretically can be performed by users of your resource.

The concept of User Experience design includes testing:

1. Convenience of searching for products on your site from the consumer's point of view
2. Scenarios of interaction of users of the site with its functions and interface
3. The intended user's impression of the interaction with the resource, the sensations when switching to different tabs, and the study of the intuitiveness of the website structure
4. Final impressions after using all the necessary interface tabs, the verdict.

Thus, using UX design, you have the opportunity to test your site for intuitiveness even before creating its final structure. Using UX design simplifies the task of developing a website and its structure, because by relying on the user experience and comparing it with your own structure, you can achieve the perfect level of comfort and interaction with your website. Such results are the reason for the use of UX design during the creation of the site. With it, you can create an attractive, and most importantly understandable to your potential customers site that can make a profit.

When creating a website and developing a UX design, you should keep in mind that this concept refers more to the architecture of your resource than to its appearance. By creating a UX design, you design the sequence and possibilities of interaction between your potential client and the site, and thereby try to bring him to a positive decision and confirmation of the purchase as quickly and convincingly as possible. Thus, we can say that with the proper use of UX prototypes, you can achieve the creation of the most profitable chain of interactions from your point of view, which in one way or another will lead the buyer to the products that interest him. Creating such a chain is the main task of UX design.

User Interface: What the UI is responsible for and how to use this concept to create a website in 2021

Despite the low popularity among creators, this concept has an important role for your site. The UI is not responsible for the menu of your site or the map of its pages, as it may seem at first glance. This tool works exclusively in conjunction with UX and is its ideological continuation, contributing to the creation of an ideal design from the point of view of interaction with users of resources, but what exactly is it?

UI is a visualization of the structure obtained after UX. We can say that if the UX design is the” body "of the site, then the UI is its "clothing". It is impossible to say with certainty that the UI is only a graphical drawing of the points obtained when creating different UX models to achieve maximum comfort of user interaction with the site. The value of the UI is much more important than it seems at first glance.

We can say that UX and UI are two parts of the same process that contributes to the creation of successful web resources. To create a correct and effective UI design, you need to meet a number of requirements, namely:

Tabs and buttons

All the tabs, buttons, and pages on your website should already be checked, structured, and understandable at the time of creating the UI design. Also, all pages should be interconnected with each other, or with the target page, where you need to move the user.

Consistency of the site architecture

This point means that each page has its own menu, if necessary, and all the interface tabs respond to user actions. Thus, to create a UI, you need to check the UX structure along and across. Otherwise, mistakes in creating the UX / UI can significantly affect the success of your resource, and to change the state of affairs, you will have to repeat all the work done from the very beginning. All tabs are created in the same style and do not break out of the general essence of your web resource. The structure of the resource already contains accents on specific pages or functions that are the target action. At the time when you decide to create a UI design, your site should already be ideologically finished, and all the attractive elements should already be present in its structure.

If you do not want to waste your personal time, but want to avoid mistakes when developing a web resource-order the creation of a website from the web studio Glyanec. Specialists of the Glyanec design studio will develop an online store or website in accordance with all your wishes and requirements. You can order the development of an online store by visiting the “company services " tab”

The primary task of the UI designer is not just to design the pages of your future site. In fact, the UI designer, as well as the UX, is essentially the architect of your web resource. The main task of UI design is to prepare your site for a meeting with potential customers. The selection of color solutions, icons for buttons, the development of the overall design of the site and each of its pages separately, working with fonts and the location of labels — this is the work of the UI. A responsible attitude to UI design and an understanding of what your target audience wants will help your web resource attract more potential customers and increase business profits. Therefore, we recommend that you pay maximum attention and time to this work. You can also order the creation of UX / UI design in the web studio Glyanec, where experts will help you create the site of your dreams. In order to get acquainted with the company's portfolio, you just need to visit the corresponding tab in the site menu.

UX / UI in 2021: What can be achieved by paying sufficient attention to these processes

Creating a website is often a long process that requires you to fully concentrate and know exactly how web resources are developed. If you take UX / UI design as one of the stages of site development, then their functions can be described in several points, namely:

Creating a simple and intuitive navigation through the content of your web resource
The value of the offer, which is successfully emphasized by the design and structure
Transparent conversion goal and logical target action in relation to the content and design of your web resource.

Often, the creation of UX / UI design is handled by one person. Multitasking is great, having one author you can create a more concise and intuitive structure, but still rely on one specialist is not worth it. The fact is that despite the skills of the specialist you have chosen, it is more likely that he is strong only in one of the designs. UI design involves creating the appearance of the site pages in accordance with the presented structure. To create such a design, a specialist needs a complete structure and an understanding of what the owner wants to get from this web resource.

At the same time, to create a UX design, it is necessary to conduct a study of the CA for preferences, competitors, for interesting mechanisms of interaction on their site and find market leaders, using them as a goal to achieve. Not always a specialist who shows himself perfectly in the UI can create a high-quality UX design, but this is rather an exception to the rule than the rule itself.

Along with the intuitiveness of the structures, the designer must also understand how the site should look in order to attract an audience. How to provoke the user to buy and achieve the desired results. In the case of UI design, even the color of the button can affect the decision of users, so it is important that each process is handled exclusively by professionals who specialize in the stages of creating a site.

Despite the fact that everything looks quite complicated on the outside, you can create a UI/UX design, and even the entire site in just two or three clicks. To do this, you need to visit the "services" tab and order the creation of a website from the specialists of the Glyanec web studio. The studio team is highly qualified specialists with many years of experience and hundreds of developed web resources. You can find examples in the portfolio.

Create an excellent UX / UI design and develop an attractive web resource by ordering the creation of a website from the specialists of the Glyanec web studio. To clarify all the details, you can contact the company's manager at the phone number listed in the contacts tab, or via an online chat located on all pages of the site.