Mobile Friendly: How to promote a food delivery site using the mobile version

Smartphones continue to take over the world and against this background, the number of users who prefer compact solutions to good old desktop options is growing every day. According to statistics, more than 67% of users prefer to use a smartphone for shopping, and this indicator is growing every year. Do not forget about the Mobile Friendly Update, which Google released a few years ago.
In order to create a profitable business in 2021, you need a website. Not so long ago it was not such a prerequisite, but if you really want to get maximum traffic and use all the features of your target audience, then adapting your site to mobile devices is a mandatory procedure. So how does mobile adaptation and First Mobile Design affect your site's ranking, performance, and position in search results? How to promote a food delivery site using the mobile version of the site and why is it necessary in the end? In this article, we will try to answer these questions, and also present one of the strategies that you can use to improve the performance of your delivery site, let's get started!

Advertising of the delivery service: How the mobile version of the site can affect its promotion

According to last year's statistics, at the time of 2020, 67% of users preferred mobile devices to standard and familiar computers. This is primarily due to their convenience and compactness, the use of smartphones and tablets does not require any special conditions from you. The convenience of transportation and the ability to consume information at any time have become key drivers of the development of the smartphone industry, and their development has not spared the Internet as a whole.

Already at the beginning of 2021, it is difficult to find a site that does not have a mobile adaptation. This is due to the large number of users who buy clothes, order food and pay in the store just using a smartphone. Google also had a hand in this by releasing an update to its algorithms, which give more preference to sites with mobile adaptation, compared to resources that have only the PC version in their arsenal. But how to use this to promote your delivery service? How to create a website for a coffee shop or online store, while getting an increase in traffic? This is what we will tell you later.

Mobile site: How to create a website for smartphones and what you need to do

As we have already found out, the popularization of smartphones is doing its job and most likely the percentage of smartphone users who use them instead of a desktop PC will only increase in 2021. That is why, if you plan to create an online store this year, or launch a website for a delivery service, you must take into account in advance that this site will be ported to the mobile platform.

Creating a website is a time-consuming process that requires maximum attention and skills from you. Compared to say 2015, creating websites in 2021 has become much more difficult. It's all the fault of Google's algorithms, which are constantly updated and require more and more from Internet resources. If you consider that the development of the structure and design for a web resource has never been an easy task — we recommend that you contact professionals to create a website. This solution will help you avoid a huge number of errors and save you no less time, especially if you have never had experience in development.

“But where can you find specialists who can efficiently and quickly develop a website for food delivery or an online store?” Creating an online store is an art that requires not only skills and experience in developing web resources,but also an understanding of how a potential buyer will behave. If you want to launch a successful web resource, but are not ready to spend several years studying all the subtleties of development-contact the specialists of the Glyanec website creation studio.

Website design studio Glyanec has been developing online stores and creating websites for companies around the world for more than ten years. Thanks to the well-coordinated team work and the vast experience of all employees of the company, you can not worry about the quality and reliability of the resource developed for you. The studio's specialists will create an online store for you with an intuitive structure and taking into account all the updates to Google's algorithms, while you can influence the result. If you have any suggestions, or you already know how your site should look like, but you do not have enough time, skills, or desire to create it — the Glyanec website studio will help you cope with this task.

During its work, the Gloss studio has created more than 1200 Internet resources, each of which has not lost its relevance to this day. As for the professionalism of the team of website developers and web designers of the studio, they have many years of experience in developing various Internet resources, starting with the development of ordinary landing pages and ending with the creation of complex multi-page corporate sites. In order to personally verify the professionalism of the Glyanec team, visit the studio's website and read the portfolio tab. There you will find confirmation of the high level of professionalism of the Glyanec team and can be inspired by different designs of web resources. In addition to creating custom websites, design Studio Glyanec also engaged in the adaptation of the Internet resources for mobile devices. If your resource needs optimization and adaptation for use on smartphones-feel free to fill out the application and believe me, the result will definitely not disappoint you.

In order to order the creation of an online store or the development of a landing page for your business-you just need to go to the website of the studio Glyanec and fill out the appropriate application. After confirming the application, you will be contacted by the manager, with whom you will be able to discuss all the details of the project and the desired result.

Seo-adaptation of a web resource in 2021, taking into account Google Mobile First: What you need to do to promote your resource in the new year

The Google Mobile Index algorithm, launched by Google in March 2019, even then began to encourage many companies to create adapted versions of their sites for mobile devices. Given that this year Google plans to completely switch to this algorithm-creating an adapted version of the site for smartphones is more relevant than ever. But what do you need to do in order to meet all the requirements of this algorithm and make the most of all the features and potential of your web resource? How to set up your own website and what strategy to use? To achieve the desired result, you will need:

• To increase the download speed

When planning to create an adapted version of your site, you need to worry about the speed of its loading. When developing an action plan, it is worth considering that the Internet speed on mobile devices is much lower than on desktop PCs, so your adapted version should have less "weight" to ensure a comfortable work for all users of your service. Do not neglect the issues of download speed, despite the fact that many users may not notice a long download — writing it off as a communication problem, Google algorithms clearly will not believe it. If the mobile version of your site is too " heavy” and its loading will take a decent amount of time, you will have every chance to go down the search results, because according to the Google algorithm, your site is not optimized, and this goes against the goals of Google to simplify the life and consumption of content for all smartphone users.

• Focus on user-friendliness

When creating an online store or developing a website for a delivery service, make sure that all menu items, tabs, buttons and conversion elements are conveniently located. No element of your site should create obstacles to the comfortable use of all its features. It is also not recommended to use carousels and hide any content from the user's eyes. This point is extremely important, since it is the user who brings you profit. If your site is user-friendly, and your products meet the stated technical and external characteristics-be sure that this buyer will become your regular customer.

• Testing and troubleshooting

Before you release the mobile version of your web resource, carefully test it for possible errors and malfunctions. It often happens that the functionality that was transferred from the desktop solution simply does not work correctly on the adapted version. To avoid subsequent problems and prevent " technical work” that will definitely have to be carried out when a particular error appears, we recommend that you carefully study every millimeter of your site and check all tabs and buttons before launching into the network. Otherwise, you may encounter unforeseen circumstances that clearly will not play into your hands in promoting your site.

• Focus on useful features

When planning to launch an adapted version of your site, you need to study what functionality your users will need in the first place. When developing an online store from scratch and planning the subsequent adaptation for mobile devices, it is important for you to understand which features users will use first and which they will most likely forget about. We recommend that you remove all unnecessary functionality from the adapted version, because the smartphone screen is strikingly different in size from the monitor of a standard PC, and a large number of various buttons on the main page of your site can scare the user away and will not allow him to comfortably use your resource. In order to get rid of unnecessary functionality, conduct tests of user interaction with your site and highlight the features that are least in demand among your potential customers.

By removing the extra functionality, you can make the use of your Internet resource more comfortable and reduce its “weight”, which will have a positive impact on the speed of its download. Focusing on each of these points, you will be able to launch a comfortable and user-friendly mobile version of your site, while significantly increasing the performance of your web resource. When planning the creation of such a site, we recommend that you calculate in advance the number of navigation buttons, as well as the number of tabs and the overall design of your site, because the more extra functionality you have on your site, the more difficult it will be to correctly adapt it to the mobile way.

Mobile adaptation of web resources: How can your delivery site adapted for smartphones increase your sales by 2 times?

In conclusion, I would like to sum up some small results. Given the fact that the number of smartphone users is growing every year and more and more consumers are choosing a smartphone as a guide — you should definitely adapt your site to work comfortably with them. This step will help you not only keep up with the times, you will also be able to provide more comfortable functionality to your potential customers, thereby expanding the area of your target audience.

Creation of adapted versions of any web site requires a lot of dedication and experience. If you do not have the opportunity to understand all the subtleties of developing Internet resources adapted for smartphones - in order to save time and improve the quality of the finished product, we recommend that you contact the Glyanec website creation studio.

Glyanec Studio has been creating and adapting Internet resources for companies from Europe and Ukraine for 12 years. By visiting the company's portfolio, located on the website, you can get acquainted with the results of the work of specialists of the Glyanec studio. In order to order the creation of a landing page, or the development of an online store, you only need to go to the Glyanec website, click on the appropriate tab and fill out an application. Immediately after reviewing your application, the company's manager will contact you to clarify all the details related to your project and discuss the deadlines for completing the work.

Working with professionals of the Glyanec studio, you can not worry about the quality of the work done. The studio's specialists will make every effort to ensure that you get the highest possible level of quality and convenience when working with your site. If you have been looking for a studio that can create a landing page adapted to mobile devices for you, or develop a multi-page corporate website that you can comfortably use both on your computer and on your smartphone, then the Glyanec website creation studio is exactly what you need.

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