Top 10 Ways to Increase Conversion and Attract New Customers: How to Make Your Business even more profitable

2020 was a difficult year for all businesses that somehow faced quarantine measures. It is for this reason that there has been a real boom in the creation of online stores and websites for different niches, this has become the only way not to lose profit for a huge number of companies. But high demand does not mean quality, many of the entrepreneurs who created websites for their companies with their own hands are faced with a harsh reality, where literally everything from HTML markup to the “title of your seventh article” can affect the performance of the resource. Of course, there were also those who were able to independently create a website without making fatal mistakes, but there were very few such entrepreneurs.

Resource owners begin to feel the gap between expectation and reality when traffic and conversion on their site does not move from zero. They try their best to give value to their resource, launch advertising campaigns of their own design, but nothing happens. So how to deal with this problem? How to increase traffic and conversion on your resource and what to do if you want to create a website — but you don't have enough skills? In this article, we will try to answer these questions, as well as tell you about ten ways to raise the conversion rate on your site, let's get started!

How to create a website with your own hands: What to do if mistakes were made during the creation of the site and how to influence the current situation

Creating a website for your store or company was the only way out for many entrepreneurs in the midst of quarantine in 2020. At that time, it was impossible to trade on physical customer service points, and landlords, as luck would have it, began to ask for rent payment in advance. It is for this reason that most business owners decided to take a desperate and extremely bold step, to transfer their entire business to the Internet and for this they needed to create a website.

At first glance, creating a simple website should not be difficult, but the first impression is deceptive. In fact, the design of a simple website can hide dozens of hours of keyword research, detailed configuration and adjustment of all the functionality for use on both desktop computers and portable devices. Studying the target audience, adapting the resource, and much more. Creating and setting up a high-quality website is not easy, but the result is definitely worth it.

Many entrepreneurs, due to the general hype around the creation of websites during the quarantine, decided to independently design and launch sites for their companies, and after making dozens of mistakes, they wondered why their product was not interesting to anyone? Why are traffic figures not growing, and the conversion rate is kept at zero? How to fix the situation and what needs to be done to make your business profitable again? We will try to answer these questions in the next section.

Online store with your own hands: How to fix errors and make a profit from online trading

Designing and developing Internet resources is a complex and confusing process. In order for the project to be successful, you need to collect a lot of information about the current demand for your product on the market, what income you can expect and how many resources you will need to launch a full-fledged successful business. In addition, you also need to understand how the structure of the website is built, how to make it more intuitive and understandable to your potential customers. Do not forget about optimization and promotion, because the key to any successful promotion is a scrupulous attitude to it even at the moment of creating the resource. Finally, having created a resource, you need to fill it with content, develop a design and make sure that all the elements of your website are optimized, and to achieve this without experience in SEO will be oh so easy.

It will take you a considerable amount of time to create a high — quality website for your business, even if you succeed the first time-not the fact that your chosen or designed design will appeal to your potential customers. It is also worth considering Google's algorithms, which are constantly being improved and complicate the lives of web resource owners. If you still intend to create a website for your business, but are not ready to spend a lot of time trying to understand all the subtleties — create a website for your business can web studio Gloss. Design studio Glyanec is a team of specialists who have many years of experience in developing websites for all possible business niches. For 12 years of work, the web studio Glyanec has created more than a thousand Internet resources, with each of them you can get acquainted more closely by visiting the “portfolio " tab. Web studio occupies a leading position in Ukraine and does not plan to stop there, the company already works with companies from Europe and each time proves its title of the best studio in Ukraine.

If your business needs a high-quality Internet resource, but you are not ready to waste time studying this issue and correcting errors-contact the specialists of Glyanec, and they will create for you the website of your dreams. In order to order the creation of a website from the design studio Glyanec, you need to visit the website of the web studio and fill out the appropriate form. After confirming the application, the manager will contact you to discuss all the details of your project, and announce the approximate deadlines for its implementation. We recommend that you work exclusively with professionals in your field, because this way you will not only be able to save your time and money on solving constantly emerging problems, but also get a quality product in a short time. Working with the web studio Glyanec is a guarantee of quality and professional approach to the creation of any web resource. In order to make sure of the high quality of products created by the web studio, you can visit the company's portfolio and get acquainted with examples of works.

But what if the site is already created, and its traffic is growing — but the conversion rates remain in place? How to solve this problem and what is conversion in general? We will talk about this in more detail later.

Development and conversion rates of your site: How to attract potential buyers and increase the number of sales

Conversion is one of the most important indicators of your Internet resource. It is the conversion rate that shows the ratio of useful actions made by visitors to your site in relation to the total number of visitors as a percentage. To put it simply, the conversion rate can show you clearly how much your visitors are interested in buying your products and then collaborating with your resource.

A low conversion rate is a problem faced by many websites, especially those related to the sale of goods or the provision of any services. The reason for such low indicators can be a number of mistakes made during the development of the resource, low demand for your products or illiterate promotion. Despite the visual stalemate of the situation, it is still possible to raise the conversion rate, and next we will look at 10 ways to achieve the desired result. In order to increase conversion rates, you will need:

1. Create a convenient form for your customers

Data collection is one of the last stages of the site's interaction with your client. After purchasing the product, you can ask your customer to leave their details for information about discounts and other things. With this data, you can set up an E-Mail newsletter, thereby increasing the chance of a repeat purchase, but using large forms you also risk turning the user away from your online store.

Asking for a phone number, for example, can affect the user's trust in your resource, and the lack of direct benefits for the buyer will lead to the fact that no one will share such personal information with you. Filling out the form is also a useful action and is included in the conversion rate, which is why you should seriously consider developing a data collection mechanism. In order to get the maximum result and conversion, you should get rid of unnecessary fields to fill in and leave only those that are necessary for you to promote. You should also specify the benefits that the user will receive by sharing their data with you, otherwise the motivation to do something like this on behalf of the client will be zero. Having interested the user in the benefits that filling out these forms gives them, you can be sure of a constant flow of information, and the conversion rate will start to grow up.

2. Best offer

No matter how rare the product you sell, you will definitely have competitors. That is why it is important that your potential buyer has the opportunity to clearly see the benefits of interacting with your online store or your company's website. In order to demonstrate all the benefits of cooperation with your resource, you can highlight the problems of a potential buyer in the product description. Thus, the consumer will be sure that this product is necessary for him, and what you write will not be perceived as pure marketing.

3. Adapting your website for smartphones

The number of potential customers who use a smartphone to surf the Internet and buy goods is growing more and more every year. In order to increase the conversion rate on your site and additionally attract customers to your online store, you should definitely think about adapting your online resource for smartphones. This way you can expand your target audience and promote your online resource. For more information about how to adapt your online store or corporate website for use with smartphones, we have already discussed in the article “Mobile adaptation: How to promote your business with smartphones”.

4. Online chat

The presence of contact information on your website is a prerequisite for obtaining loyalty from customers. The presence of an online chat on your site will allow the buyer to quickly get an answer to their question. This feature has a great effect on customer loyalty, and this in turn will help you increase conversion rates, because users will be interested in your resource and will trust it more.

5. Hypersegmentation

Hypersegmentation is one of the universal tools that will help you choose the right offer for each individual client. In order for this tool to work properly, you need to know exactly how representatives of your target audience search for information and what search queries they use. Based on this data, you can use a separate offer, banner and call to action for each individual request and thus increase the level of interest of your potential customers to your site. Such a step will definitely help you increase the conversion rate on your site and allow you to expand your target audience.

6. Speed up site loading

If the page of your site is loaded for longer than 3-4 seconds, there is a high probability of losing up to 40% of potential customers just because of this. The fast pace of life of your target audience simply will not allow it to spend so much time loading the online store. Now almost all Internet resources compete in download speed inventing more and more new methods to speed up your own site, you should also think about such an upgrade to increase the level of comfort of your users.

7. Messengers and social networks on your site

The icon of social networks and the ability to contact the company through one of the available messengers have an extremely positive effect on the level of customer loyalty to your resource. If your goal is to increase the conversion rate on your site-add a little comfort to the page using social networks. In this way, you will give potential customers the opportunity to once again verify the seriousness of your intentions and the professionalism of your company, if you provide services.

8. “Call me " function”

This is another type of feedback, with the help of which you will allow your client to quickly get an answer to their question. Such a widget is not often found on websites, but it can increase the conversion rate on your resource at the expense of additional amenities for the client.

9. Quiz as a way to get information

A quiz die is a great substitute for a form for data. Its essence is to ask a few questions to your client, notifying him in advance about a discount or a favorable offer that he will receive after completing the survey. At the end of the survey, you can insert a fill-in form for an email or phone number, so you will not only raise the conversion rate on the site, but also get valuable information. According to statistics, the percentage of conversions that can bring your site a quiz is an order of magnitude higher than the standard form of data, so you should definitely think about using a similar function for your resource.

10. Video reviews

Such a format of reviews will allow your potential buyer to verify the truthfulness of reviews from the Internet. A video review is much more useful than a text, because it is the video and the fact that there is a person present on it who gives an assessment of your work and professionalism — causes the greatest loyalty and trust in your service. Using this tool, you can attract more customers and expand your target audience.

Promotion and conversion of your online store: Where to order high-quality advertising

In addition to the 10 ways that we gave in the example above, you can also influence the conversion rate with the help of competent contextual advertising. Such advertising can significantly increase the number of your potential customers, but only if you configure it correctly. If you want to maximize the performance of your Internet resource-use all 10 points listed above and add contextual advertising developed by the Glyanec studio. Web studio Glyanec has been promoting and creating websites for various niches and structures for 12 years. During this time, the studio has launched an incalculable number of advertising companies, some of which you can find in the portfolio tab.
In order to create an online store or order contextual advertising for pizza delivery, you just need to visit the website of the design studio Glyanec and fill out the appropriate application. After accepting your application, the studio manager will contact you to clarify the details. Promote your business and create new resources together with web studio Glyanec.
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