We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.

Our services include:

• Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
• Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
• Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
   

Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.

Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków

Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!

For a successful start in Poland, please contact us:

📞 Phone: 0 (800) 750-751

📧 E-mail: [email protected]

A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.

We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.

Why does your business need a website audit?

Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:

• Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
• Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
• Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
• Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
• Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
• Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.

Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"

How the audit is conducted and what we offer

Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:

1. Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
2. Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
3. User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
4. Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
5. Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.

Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.

Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.

If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.

Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.

We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.

What is a website and a mobile application?

Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain. 

Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.

Main advantages of websites

Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.

• Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
• Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
• SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
• Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.

With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.

Why do users abandon mobile apps?

Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.

Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.

Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.

Privacy and security issues

One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.

These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.

To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.

Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.

What are progressive web applications?

Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.

The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.

Technologies used in advanced web applications

Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:

• Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
• Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
• Using HTTPS - ensuring the security of user data and the reliable operation of web applications.

Why progressive web applications are better than traditional sites

Improving the user experience

Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.

Offline access and support for push notifications

One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.

Increase engagement and conversion rates

Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.

Steps to implement progressive web applications in your business

Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:

• Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
• Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
• Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
• PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
• Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.

To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.

Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.

If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.

In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.

Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector. 

Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.

Evolution of virtual fitting rooms

From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.

The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.

Benefits for consumers and businesses

Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.

Online fitting - how does it work?

Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.

Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.

Advantages of online clothing fitting

The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:

Reducing the number of product returns

One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.

Increasing customer satisfaction and loyalty

Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.

Impact on environmental friendliness and business sustainability

Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.

The future of the fitting room for an online store

One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.

Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.

By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.

Every day, online security is becoming more and more important for businesses and their customers, and ISO certification is a key tool to ensure that websites are trusted and recognized. ISO certification for a website is a set of standards designed to guarantee quality, safety, and reliability, and can be a decisive factor in consumers' choice of online retailers and other online platforms. So why is ISO certification important for websites and how can it enhance their appeal to users?

In this article, we'll look at the basics of ISO certification, what it means for websites, the specific criteria a website must meet to get certified, and provide practical tips on how to prepare for the certification process. Through a real-life case study of Bogomolets Clinic, where their website was successfully certified, we demonstrate how ISO can increase rankings and user confidence in practice.

What is ISO certification?

ISO certification is a process whereby an independent organization verifies and confirms that a company's management systems comply with established international standards. Developed by the International Organization for Standardization (ISO), these standards cover various aspects of operations, from product and service quality to safety and environmental management systems.

For businesses operating in the digital world, ISO certification is a significant asset. It not only demonstrates high standards of management and operations, but also inspires trust among consumers and partners. Companies with ISO certification are generally perceived as more reliable and secure, which is especially important when choosing an online service provider. ISO is an indicator of a responsible and transparent approach to information management. Such certification can significantly enhance the reputation of a website, thereby increasing its attractiveness to potential customers and investors.

ISO certification is a powerful marketing tool. It shows potential customers and partners that the company controls the quality of its services and ensures reliable protection of information and data, which is especially important for e-commerce and other online services. It emphasizes the company's commitment to the highest standards, which helps to build long-term relationships with customers and increases overall brand recognition in its niche.

The main ISO criteria for websites

ISO standards applicable to websites focus on several key aspects: quality of management, information security, and service reliability. Particular attention is paid to ensuring the protection of users' personal data, which includes data encryption, secure information transfer, and access control systems. For example, ISO/IEC 27001 is a standard that sets requirements for information security management systems, including aspects related to website security.

The reliability of websites during the ISO assessment is determined by their ability to operate stably and securely, performing the prescribed functions and meeting the needs of users. Important elements include the absence of errors on the site, page loading speed, the effectiveness of interactive features, as well as regular content updates and technical support. Standards such as ISO 9001 can be used to assess the overall quality of website management and development processes, ensuring that they meet international requirements.

The application of these standards helps companies not only improve internal processes, but also ensure that their websites are able to effectively serve their customers, increasing their overall satisfaction and loyalty. Compliance with international ISO standards, therefore, becomes a significant step in the development and growth of a company, strengthening its position in the market and in the eyes of consumers.

The story of our client - Bogomolets Clinic, and their experience with the website

Bogomolets Clinic, located in Kyiv, is a recognized company in the field of dermatology and dermato-oncology. It provides a comprehensive range of medical services, including diagnostics and treatment, as well as aesthetic medicine and oncology services. Thanks to modern equipment and a highly qualified team of specialists, the clinic also actively uses telemedicine to provide access to its services to a wider range of patients.

In light of its commitment to its clients and its desire to provide the highest quality services, Bogomolets Clinic decided to become ISO certified. This step was particularly important as it ensures the protection of their patients' confidential medical data.

The certification process confirmed that Bogomolets Clinic 's website met all the requirements of the standard and received the highest marks, which earned well-deserved praise from the auditors and emphasized its role as a key element in ensuring customer trust and confidence. This not only strengthened the clinic's reputation as a medical institution, but also significantly increased patients' confidence in the quality and safety of the services provided to them.

Steps to achieve certification for websites

Preparing for the ISO certification process for a website requires detailed planning and dedication. First of all, a company needs to determine which specific ISO standards they want to implement. These are often standards related to management quality (ISO 9001), information security (ISO/IEC 27001), or risk management (ISO 31000). Each of these standards has its own specific requirements, so it is important to clearly understand what they entail and what resources are needed to fulfill them.

After selecting the standards, you should audit your existing website management processes and systems. This will help identify potential problem areas and determine what changes need to be made to meet the standards. A key element is to establish a quality management system that includes regular audits, process documentation, and continuous improvement.

Practical tips for passing certification

1. Involvement of internal and external stakeholders: It is important that all key team members are aware of the certification process and understand their roles in the process. Engaging external consultants can also help ensure objectivity and professionalism during the audit.
2. Detailed documentation: All processes, procedures, and changes that have been implemented to meet the standards should be thoroughly documented. This will not only simplify the audit process, but will also help to quickly identify and resolve potential problems in the future.
3. Conducting internal audits: Regular self-audits help to ensure that all aspects of site management are compliant with ISO requirements. It also allows the team to become accustomed to audit procedures and can significantly reduce stress during a formal audit.
4. Continuous improvement: Obtaining ISO certification is not a one-time process, but an ongoing commitment to maintaining and improving management systems. Continuous monitoring and updating of processes in accordance with new technologies and standards are essential to maintain certification.

ISO certification for websites is not just an added value for modern businesses - it is a crucial factor in ensuring the trust, security and survival of a company in a highly competitive environment. Consumers are increasingly paying attention to the transparency and security of an online presence, and having ISO certification can significantly increase customer trust, strengthen brand reputation, and give a company a real competitive advantage.

Through the example of Bogomolets Clinic, which received the highest rating for its website, it is clear that ISO standards provide not only internal organization and efficiency, but also external recognition and market success. Implementing and maintaining these standards requires effort and resources, but they pay off with significant long-term benefits. Given the dynamic development of technology and changing market conditions, flexibility and readiness to adapt are key to ensuring continued success and security in the digital space.

A business card website is an opportunity to briefly and as meaningfully tell Internet users about yourself and your brand. In fact, this is a virtual business card of a company, project or specialist who offers its services. In this article, we will talk about features of such an online resource, as well as who needs it and why.

Structure business card site

The main feature of a business card website is its simplicity and brevity. The purpose of creation is to provide users with important information about you or your business in order to introduce potential customers to the brand or its services.

He can be in landing page format, but more often it contains 2–5 pages. Each of them is a separate section containing information about the company (brand), services, portfolio, contact information, and possibly other important information.

The content of the resource informs users who is in front of them, what activities they are engaged in and what product they offer. How to order site-business cards are often sought after by specialists who provide certain types of services. These are photographers and videographers, interior designers, translators, psychologists, confectioners, lawyers, presenters and organizers of events, shoe or clothing repair shops, studios of web design etc.

Basic elements of a business card website

HOMEPAGE

This is the first page of the site that a visitor sees. It contains basic information about you or your business. The content and design of the home page should not only attract, but also retain, the attention of the site visitor. A good headline helps you achieve your goal.a short but most informative description of the activity, services, photos or videos that visually present you, a project or a product.

SERVICES

If services are simply listed on the main page, they need to be presented in a thematic section: describe them in text, add a photo or video with an overview, post prices, terms of service, etc. It is also important to describe the benefits that clients receive from working with you. For example, these are discounts and bonuses for regular customers, a free trial period for using a product, warranty service, etc. Demonstration of additional benefits of a product or cooperation always attracts attention!

PORTFOLIO 

An informative portfolio can significantly increase the effectiveness of a business card website. Especially in the case when the visual presentation of services (or achievements) directly influences the choice of potential clients (confectioners, interior designers, makeup artists, etc.).

What will help you create an effective portfolio:

• Select the most representative work or projects that best demonstrate your professional skills, style and talent.
• If necessary, divide your work into categories or project types. This will help visitors to your business card website quickly find exactly what interests them.
• Create a slideshow or gallery for each category. Use images or videos that best represent your work.
• If you already have professional achievements or awards, tell us about it. This is a convenient way to demonstrate your expertise and skills to potential clients or partners.

CONTACTS 

On this page, post your work schedule, provide your email address and phone number. And also the office address, travel map (preferably interactive). Add a link to your social media profiles(YouTube, Instagram, Facebook, TikTok etc.). Place your form here, feedback through which we can contact you.

Additional blocks

Depending on the type of activity, you can also place customer reviews, recommendations from business partners, news, a blog, frequently asked questions, etc. on the pages of your business card website.

CUSTOMER REVIEWS

Integrate reviews from Google into your website, add screenshots or videos with reviews of satisfied clients. There's no point in talking about what to use only real reviews: the audience will immediately identify fictitious ones, so you shouldn’t spoil your reputation. A block with reviews and perhaps recommendations from partners, most often placed on the Home page or on the page describing services.

BLOG

If a service provider regularly blogs, reports news that may be of interest to customers, this increases the level of trust in the company or entrepreneur, demonstrates a desire to build a customer-oriented business and active communication.
For example, lawyers review new legislation, hairdressers review hair care products, photographers provide advice on image processing, equipment selection, etc.

FREQUENTLY QUESTIONS

Thanks to the information in the Frequently Asked Questions (FAQ) section, you can tell more about your activities, processes, conditions, capabilities, etc. Thanks to the FAQ, customers can quickly find answers to their questions. For example, you can immediately find out how long development takes online store. It saves time and has a positive impact on the brand experience.

Besides, this section allows improving website SEO: in text FAQ, there may be keywords and phrases that your audience most often searched for information on.

Overall, a business card website can increase audience trust in your company or personal brand. Its presence indicates that you work openly, transparently, and professionally. And this can be a decisive factor in choosing your business proposal over your competitors.

Who needs business card site

Freelancers working in different fields — designers, copywriters, confectioners, lawyers, cosmetologists, makeup artists, etc. It is important for such specialists to have their own website to present services, provide a portfolio and contact information. 

Professionals in the field of education and creativity. Teachers, trainers, photographers, writers, artists, musicians and other professionals can tell their biography on the pages of a business card website, present their works, projects, courses, etc. For them, such a site is truly an online business card demonstrating experience, achievements, and a complete portfolio.

Small business and startups. Small companies, new startups and entrepreneurs also need a platform to present their products or services, attract customers, increase online presence and improve competitiveness in the market. A business card website allows them to quickly and efficiently notify inform the audience about special offers, promotions, and inform about the achievements of your business.

Personal brands. Bloggers, influencers, public figures and others use a business card website to present their activities, ideas, and achievements. For them, this is one of the tools for support and promotion of personal brand.

Event organizers. Organization Experts events, exhibitions, fairs, conferences, etc. use a business card website to advertise and promote their services, talk about successfully held events, and also for registration of participants. For event organizers, a business card website can be a powerful tool for attracting new clients and improving their reputation.

As you can see, a business card website is a tool that allows you to briefly but informatively tell about yourself, a company or a project. You can create it yourself using a website builder or order it from professionals. By choosing the second option, you will receive a high-quality website that will help you present your services more effectively and attract more clients or partners.

Why you should order a business card website from professionals

• High quality design and technical expertise. Qualified specialists have experience in creating fast, functional websites with a modern design and know exactly how to create an effective Internet resource that meets exactly your needs, goals and expectations.
• Search engine optimization (SEO). Pros understand the importance of website optimization to ensure high rankings in search results. They can perform the necessary SEO settings for your business card website, as well as effective online store promotion, which will help attract more customers.
• Adaptive design. Professionals develop websites adapted for different devices and screen sizes so that your website looks attractive on any device - computer, tablet or smartphone.
• Support and service. If you decide to order a business card website or create an online store Va specialized company, you will be provided with technical support and maintenance so that your website is always up-to-date and functional.

Conclusion

A business card website is an important tool for presenting the services of a company or personal brand. It provides important information about you or your business, helps attract new clients or partners, and maintain contact with your audience. It is better to order a business card website from professional web resource developers. Such companies offer an individual approach to creating an online resource that 100% meets your needs and helps attract the maximum number of visitors to the site.

A brand is more than just a logo or company name. This is a complex and conceptual image created in the imagination of consumers based on their impressions, feelings and experiences with the company's products or services. Creation and brand promotion are interconnected processes, the effectiveness of which affects on the success of the business as a whole. 

In this article, we will look at the benefits of a strong brand and talk about tools that can help you increase awareness and improve your brand reputation.

What influences brand formation

Creation and formation of a brand is the process of developing and implementing a unique identity for a company or product that ensures that it is perceived by customers. This is a multi-component process that involves developing a strategy, defining values, creating an image, building a communication policy and working on reputation.

Key components of brand formation:

• Developing a unique identity and value proposition— key elements of creating a successful brand. First, you need to build a clear strategy, form mission, values ​​and goals of the brand. And also determine ways to achieve competitive advantages that will distinguish the brand from others and attract the attention of consumers. It could be product quality, innovation, customer service, pricing, or any other factor that makes your brand special.
• Identity creation (a unique visual brand identification system) - an external image that distinguishes the brand from competitors in the eyes of customers, employees and society: logo, graphic style, color, fonts and font pairs, melodies in advertising, etc.

The main task of identity is for the brand image to be imprinted in the memory of consumers and for them to immediately recognize the company and its products on any medium.

• Developing an effective communication strategy for interaction with the audience, including content marketing, advertising, PR, social media and other channels. The tone and style of communication with the audience, the quality of content and methods of interaction influence the perception of the brand and shape its image.
• Creating a positive and unforgettable experience for customers at all stages of interaction with the brand, from first contact to after-sales service. This is exactly the experience of our clients who are interested in professional online store development.
• Supporting and strengthening a positive brand image by carefully managing reputation, customer feedback and crisis response.
• It is important that messages about the brand and its image were consistent (repeated each time following the same rule) on all channels and interacted with the audience to enhance brand awareness and maintain its recognition.
• Creation of loyalty program sand getting customers to participate in them to maintain a long-term relationship with the brand.
  Continuous improvement and adaptation of the brand to changes in market conditions and audience needs, as well as the introduction of innovative ideas and technologies.

The combination of these components helps to create a strong and recognizable brand with many customers, the number of which is constantly growing due to increased loyalty and satisfaction of regular customers and more active attracting new.

Benefits of a strong brand

1. Customer loyalty. An influential brand drives customer loyalty because it builds trust and a sense of connection between the brand and the consumer. For an e-commerce business, the foundations of these processes are laid at the stage of creation of online stores. 
2. Increase product values. A company with a strong brand can charge higher prices for its products or services, which allows it to generate more profits and maintain a competitive advantage.
3. Less sensitivity to price fluctuations. A strong brand allows a company to be less sensitive to changing economic conditions and price fluctuations because customers tend to choose its products or services.
4. New products are more likely to succeed. New products or services from a well-known brand with a good reputation have a higher probability of success in the market, which creates conditions for business expansion.
5. Impact on the market. Creating a strong brand allows a company to have greater influence in its niche market, shape trends and manage industry development. For example, we offer our clients to create an online store with a unique set of features that allows them to be better than their competitors.

In general, brand creation is a strategically important element of the success of any business, helping to ensure stable development and competitiveness in the market.
Main platforms for brand promotion

Website

Own in the website — one of the most important tools for brand promotion. Online presence is key to building an attractive brand image that you can trust. Website -an accessible and effective platform for creating an information base for customers and opportunities for online sales 24/7.
Order a site with unique design and easy navigation will help you present your business as best as possible brand vision, demonstrate business identity, provide unique content and convenient communication tools. Uninstalling analytical tools on a website allows you to track and study user behavior on the website, receive reports on traffic, conversions and other metrics, which is a necessary component of building an effective marketing strategy.  

Blog

Thanks to the publication of interesting with useful and informative content on your blog, you can show your expertise and value and share your knowledge. This helps increase your audience's trust in your brand and allows you to position your brand as a leader in its field.

Yes, we recently blogged about how Glyanec company has become Google Certified Partner. It confirms high efficiency and professionalism of our team in the field of Google advertising. We have access to innovative tools and useful resources, so we can now run even more successful advertising campaigns for projects of our clients.

A blog can also become an effective channel for presenting new products and services and announcing promotions. Here it’s easier to talk about the features of your products, share user impressions, give tips on use, etc.

A properly optimized blog can attract new visitors to your website. Website through search engines, which will help increase traffic and increase your brand visibility.

Social media

YouTube, Instagram, Facebook, TikTok and other popular platforms are effective for creating video content, demonstrating products, maintaining advertising campaigns, community building, training and interaction with the audience. Social platforms media provide more space for productive communication (informal and understandable to clients), help build strong connections with clients.

To use social media more effectively, it is necessary to accurately determine the purpose of attracting these channels and the available budget, and conduct an analysis of competitors and target audience. This will help you understand where exactly your target audience spends their time and how best to attract them. As a result, you will be able to find the most convenient and effective platform (or combination of platforms) for brand promotion that suits your needs and capabilities.

Additional tools for brand promotion

Attraction additional tools to enhance the work of the main platforms will increase the effectiveness of online promotion of your brand.

Email newsletter

Sending emails allows you to communicate directly with your audience: inform about new products and promotions, provide information about a company whose image meets user expectations. Through emails, it is convenient to establish contact with potential clients from your base, telling them about interesting offers. This makes it easier to arouse interest in purchasing a product or service even among those customers who did not intend to buy anything.

Search Engine Optimization (SEO)

Online store promotion, whop optimizing your website content for search engines will help increase the ranking of your online resource by improving SEO indicators. In turn, ranking your site high in search results increases its authority and user trust, which helps increase your brand awareness. Investing in optimization will increase your brand's online visibility, drive more organic traffic to your site, and attract new customers.

Contextual advertising 

Paid advertising on the platforms Google Ads, Facebook Ads, LinkedIn Ads, etc. helps to attract the attention of users and expand the audience. This type of advertising is an effective tool for promoting a brand on the Internet, as it allows you to reach the target audience with maximum accuracy. Online advertising provides flexibility in placement and control over your advertising budget: you can choose to advertise campaign strategies and platforms depending on your current needs and goals.

Conclusion

The choice of an online platform for brand promotion depends on the target audience of your brand and its values, the type of products or services, budget and other factors. If you successfully adapt the set of tools to the capabilities and goals of your business, you will definitely be able to create a strong, recognizable brand.

By opening up new horizons of communication between brands and their customers, technology continues to influence the way companies interact with their audiences. In today's digital world, where every second counts, chatbots and mobile apps compete for users' attention by offering quick and efficient solutions to their needs. Both tools have their own unique advantages, but chatbots have become increasingly popular in recent years due to their ability to provide instant feedback and personalized service without the need to install additional applications.

This article will reveal the key aspects and advantages of chatbots over mobile applications, providing an in-depth analysis of their efficiency, usability, and impact on the business strategies of modern companies. We will consider how to order a chatbot, study the processes of creating a chatbot, and analyze real-life examples of successful chatbot implementation in various fields of activity. Given the rapid development of chatbot development technologies on Telegram and other platforms, this article will provide valuable insights and recommendations for those considering integrating chatbots into their business model.

Advantages of chatbots over mobile apps

In today's digital space, where speed and convenience are key for users, chatbots stand out for their unique advantages over mobile apps. They are becoming indispensable business assistants, providing effective communication with customers. Let's take a closer look at why chatbots can be the best choice for certain use cases.

Ease of use and accessibility

Instant access: Users do not need to download and install additional applications to interact with a chatbot. Most chatbots are integrated into popular messengers that are already installed on users' devices.Ease of use: Chatbots offer an intuitive communication interface that doesn't require much training or familiarity with new software.

The cost of creating a chatbot compared to developing a mobile application

Savings on development: Creating a chatbot usually requires less investment compared to developing a mobile app, especially if you need to support multiple platforms.Reduced development and implementation time: Chatbots can be developed and integrated into business processes much faster than mobile apps.

Speed of chatbot connection and integration into business processes

Flexibility of implementation: Chatbots are easy to integrate with existing customer service systems, CRMs, and other business tools, ensuring a smooth implementation into business processes.Automation of customer interaction: Chatbots efficiently automate standard customer requests, freeing up employees' time to solve more complex tasks.

Development of Telegram bots and other platforms as an example of flexibility

Wide audience coverage: Chatbots can be deployed on various platforms, including Telegram, Viber, Facebook Messenger, which allows you to reach a wide audience without additional efforts.Adaptation to business needs: The development of specialized chatbots, such as Telegram bots for sales or creating a bot for a website, allows you to precisely meet the specific needs of your business and its customers.

When choosing between chatbots and mobile applications, it is important to consider the specifics of the business, the goals of communication with customers, the budget, and the expected implementation time. In many cases, chatbots offer an efficient and cost-effective solution that ensures a high level of customer satisfaction and helps to optimize business processes.

Real-world examples of chatbot use

Chatbots have been used in a variety of areas, from better customer service to optimizing internal business processes. Below are some real-world examples of chatbots that demonstrate their efficiency and flexibility.

Custom chatbot for customer service

Custom chatbots have become a popular solution for businesses looking to improve their customer service. For example, banking institutions use chatbots to quickly resolve standard customer queries, such as checking balances, recent transactions, or blocking lost cards. This not only increases customer satisfaction but also reduces the workload of call centers.

Create a bot in Telegram for sales: success cases

One of the most prominent examples of chatbots is the creation of a sales bot in Telegram. Such bots allow users to make purchases directly in the messenger, offering personalized recommendations and simplifying the checkout process. The effectiveness of this approach is confirmed by the increase in conversion and sales growth.

Creating a chatbot for your website: improving user experience

Using chatbots on websites allows companies to improve interaction with visitors by providing instant answers to their questions. For example, creating a chatbot for a website can automate the process of ordering services, providing information about products, or helping to navigate the site. Such interaction not only provides a better user experience, but also increases the chances of retaining website visitors.

Order a Telegram bot to interact with the audience

Companies that order a Telegram bot often use this platform to maintain interaction with the audience, including providing useful information, organizing contests or polls. This helps to engage the community and increase its activity.
Chatbots demonstrate their versatility and effectiveness in a variety of use cases. They are becoming an integral part of many companies' strategies, helping to improve customer service, optimize internal processes, and increase sales.

Examples of chatbot usability

The convenience and efficiency of chatbots are becoming crucial factors for many companies and their customers. These innovative tools not only simplify communication with the audience, but also significantly improve the user experience by providing fast and personalized responses. Let's take a look at a few examples that highlight the usability of chatbots.

Automated responses and personalized approach

Quick response to inquiries: Chatbots can automatically respond to common user inquiries such as opening hours, product information, or order status, providing immediate support without the need for human intervention.Personalized recommendations: Using data from previous customer interactions, chatbots can provide individualized recommendations and suggestions, increasing user satisfaction and driving sales.

Integration with different platforms

Availability on popular platforms: Chatbots integrate seamlessly with a wide range of messengers and social networks, including Telegram, Viber, and Facebook Messenger, allowing businesses to find and connect with their audience where they spend the most time.Ordering a chatbot for Viber or another platform is becoming an increasingly popular solution for businesses looking to maximize their reach and improve customer service.

Efficiency in processing requests

Processing a large volume of requests: Chatbots can efficiently serve a large number of users simultaneously, which is especially useful during peak times or promotions, reducing pressure on the support team.Instant query processing: Thanks to their speed of processing and instant response, chatbots provide immediate customer satisfaction, increasing customer loyalty and brand trust.

Chatbots offer a revolutionary approach to customer interaction, outperforming traditional methods of communication due to their accessibility, speed, and personalization. They not only facilitate the customer service process, but also open up new opportunities for businesses to expand their audience and improve the efficiency of internal processes.

The future of chatbots and mobile apps

The future of business-to-consumer interactions will be heavily dependent on the further development of technologies such as artificial intelligence (AI) and machine learning, which are at the heart of chatbots and mobile apps. Let's take a look at some trends and forecasts that may determine their development in the near future.

Development trends and forecasts

Deeper integration with AI: Continuous improvement of artificial intelligence algorithms will allow chatbots to provide even more personalized and intelligent interaction with users, as well as to recognize their needs and intentions more effectively.Development of voice chatbots: With the development of speech recognition technologies, voice assistants and chatbots will become even more popular as they allow users to interact with systems in a more natural and convenient way.Unity of mobile apps and chatbots: It is possible to integrate chatbot functionality directly into mobile applications, which will combine the benefits of both technologies, offering users a deeper and more meaningful interaction.

Impact of AI technologiesAutomation and optimization of business processes: Thanks to AI, chatbots will be able to not only interact with users but also perform more complex tasks, such as automating internal processes, analyzing data, and supporting decision-making.Personalization of user experience: Improvements in machine learning algorithms will allow chatbots and mobile apps to offer even more personalized experiences tailored to each user's characteristics and preferences.

Conclusion

Taking into account the above information about chatbots and mobile apps, we can see that each of these tools has unique advantages that can be used to meet the diverse needs of businesses and their customers. Chatbots offer speed, convenience, and efficiency in communication, making them an ideal choice for automating customer interactions and improving service. Mobile apps, on the other hand, offer a deeper level of interaction and personalization, which is key to attracting and retaining users.

However, developing and implementing chatbots often proves to be a more cost-effective solution, especially for small and medium-sized businesses that may not have the resources to invest in developing complex mobile applications. On the other hand, mobile apps can offer unique experiences that go beyond the capabilities of chatbots, especially when utilizing advanced technologies such as augmented reality.

Given the rapid evolution of technology and changing consumer expectations, it is important for companies to stay abreast of the latest trends in digital interaction and adapt their strategies accordingly. The choice between a chatbot and a mobile app should be based on an in-depth analysis of business goals, user requirements, and available resources.

In many cases, the integration of both tools can provide the best results, ensuring a comprehensive approach to meeting user needs and achieving business goals. It is important to understand that in the world of digital technologies, flexibility and readiness to adapt are key success factors.
 

Our team has successfully completed all the requirements to earn the Google Certified Partner badge, proving high performance and professionalism in Google advertising. This program is designed for professionals who manage Google Ads accounts. Participation in it gives access to innovative tools, useful resources and other bonuses that will enable more successful campaigns for clients.

Creating contextual advertising campaigns for all business niches is one of our key services. Google advertising is an effective tool for promoting your business online, helping to attract new customers and increase brand awareness. Professional setup of contextual advertising allows you to get targeted traffic to your website, which directly leads to increased sales of goods or services.

Our team always works to the best of its ability to provide our clients with the best solutions and effective strategies for all projects.

Provide your business with the best path to success — order advertising from a Google Certified Partner now!

Users are known to respond well to content that meets their needs. But how to find and attract those people for whom your product will be the best? It is necessary to qualitatively research the target audience and create a portrait of the client (Customer Profile).

In one of the previous publications, we talked about how to determine your target audience. Today we’ll talk about what criteria and why you should pay attention when drawing up a client portrait for retail and B2C (Business-to-Consumer, cost to the consumer).

Customer Persona and Customer Profile: distinctions

Customer Persona and Customer Profile — two marketing tools that help you better understand your target audience and interact with it more effectively. But they are not identical, because they have different characteristics and functions.

• Customer Persona

What is a client portrait

A client profile is a detailed image of your ideal client. That is, a real buyer representing a specific audience segment.
Created based on specific data and characteristics of your target audience. These are age, gender, education, level of income and solvency, preferences, interests, lifestyle, problems, needs, motivation of the client, as well as (important!) personality characteristics. Besides, Customer Persona may include descriptions of clients' desires and dreams.

Why is it needed?

Customer Persona, more personalized and specific, aimed at creating an image of a representative of your audience. Allows you to get a clear picture of who exactly your customers are, what strategies you can use to attract them and meet their needs. This information helps create marketing materials, develop a promotion action plan online store and increase sales.

• Customer Profile

What is a client profile

Client profile — a description of the general characteristics and attributes of your target audience. Helps you understand your target group of consumers without going into detail about the specific characteristics or individual characteristics of each client.

Typical characteristics that may be included in a customer profile are age, gender, location, income, education, marital status, spending habits, purchasing frequency, and other demographic and behavioral characteristics. By analyzing these characteristics, you can get an idea of whom the products or services are aimed at.

What is it for?

Essentially, a customer profile is a general description of the target audience (Target Audience Description). It can be used to develop marketing strategies, create content and identify communication channels with the audience.
In general, the main difference between a profile and a customer portrait is the level of detail in the information.

Criteria for drawing up a client portrait

Having analyzed your audience and by drawing up their profile, you can better understand your customers and develop marketing strategies that effectively interact with them.

Since online stores operate primarily in the B2C segment, in order to create a buyer persona, it is important to study a number of characteristics:

1. Demographic
2. Geographical
3. Psychographic
4. Socio-economic
5. Behavioral

Let's take a closer look at these criteria for creating a customer profile and give examples of how they can help solve business problems.

Demographic characteristics

Demographic characteristics (age, gender, place of residence, education and other characteristics) play an important role in creating a complete and realistic portrait of the client, which helps to better understand your audience and interact more effectively with them.

Audience segmentation

For example, a company that sells products for children can use demographic data (the age of the customers' children) to divide the audience into different segments: young children, teenagers, adult children. This allows marketing strategies and product offerings to be better tailored to the needs of each group. To accomplish what you planned faster, you should order a site, the official online representation of your company on the Internet.

Personalization of marketing campaigns

An online store can use data about the age, gender and place of residence of customers to personalize advertising campaigns. For example, advertising for young people may differ from offers for people of retirement age.

Development of new products

You can also use demographic data to better understand the needs of its customers of all ages and incomes and develop new services or offer new products that better meet their needs. For example, the Glyanec company offers customers to create an online store with Viber- and Telegram-bottom.

Localization of stores and services

Data information about where customers live will help divide the market into regional segments and determine where it is better to open a new store or offer specific services. For example, a restaurant might choose a location based on the income and age of residents in a particular area of ​​the city.

Adaptation of pricing

Information about customer income helps a business adapt pricing to the financial capabilities of different audience segments. For example, it makes it possible to generate discounts or special offers for customers with lower incomes.

Geographical characteristics

Geographic data is also an important business tool. Especially when the buyer’s place of residence, is cultural characteristics of the region and local characteristics are crucial for the implementation of strategic decisions.

Identifying markets and potential growth regions

The company can collect and analyze such data to identify new markets where there is high demand for goods or services. Or to identify regions with growth potential. For example, a convenience food retailer might use geographic data to determine where to open a new location based on population density and resident income.

Optimization of marketing campaigns and advertising

It is important for optimization of marketing efforts. For example, a store can set up an online advertising campaign using geolocation. This makes it easier to show ads only to users who are in a certain geographic area.

Analysis of competition and market potential

Geographic data can be used to analyze the competitive landscape and determine market potential in different regions. For example, a chain of coffee shops may research competitors' geographic areas with high demand for their services to determine the most advantageous location to open a new establishment.

Localization of services and product range

Business can use geographic characteristics to tailor its services or product range to the needs of specific regions. For example, a travel agency may offer different travel packages depending on where clients live. If order site with the necessary set of tools, this will help you quickly achieve your business goals.

Optimization of logistics processes and deliveries

These the data is important for optimizing the company’s supplies and logistics processes, because help determine the optimal routes for delivering goods or locating warehouses closer to key points of demand. If you create an online store with automatic order processing and other convenient functions, this will make your work simpler and easier.

Psychographic signs

Psychographic data includes preferences, lifestyle, values, interests and other psychological aspects that influence customer behavior and decisions. Information about them helps businesses better understand their audience and develop more effective marketing strategies.

Personalization of marketing and advertising

For example, a business sells sports equipment. He can use information about his clients’ preferences regarding sports and types of physical activity to create advertising that will definitely interest the target audience. Professional online store development with the necessary functionality will help you achieve this goal faster.

Audience segmentation

Based on psychographic data, a business can divide its audience into different segments based on preferences and interests. This allows you to create personalized offers for each group and increases the effectiveness of your marketing efforts. For example, a restaurant might create different menus or offerings for several groups of customers based on their culinary preferences and lifestyle.

Increasing the likelihood of successful customer interactions

Understanding the psychographic characteristics of the target audience allows businesses to more easily find a common language with them and create a more emotional connection with clients. For example, a clothing company could use data about its customers' lifestyles to create content that best relates to their interests and values.

Socio-economic characteristics

Socio-economic data is information about income, employment, education, profession, living conditions and other aspects. They help to better understand the economic and social environment in which a company operates.

Defining target markets

Businesses can use data on income and other socio-economic characteristics to segment audiences and identify target markets. For example, a company that sells next-generation computer equipment may be working to attract primarily high-income customers.

Pricing and Pricing Strategy

Knowing the economic status of its customers helps businesses make pricing decisions. For example, a cleaning company may offer different price packages for clients with different income levels.

Development of products and services

Socio-economic data helps identify the needs and priorities of different audience segments. For example, a company selling educational services can tailor its offering based on the education level and income of its customers.

Marketing and advertising

Such data help you choose the appropriate tone and style of communication with the audience. For example, an advertising campaign can be targeted to pre-defined socio-economic groups to maximize its effectiveness.

Behavioral characteristics

Behavioral factors (inclinations, consumer habits, average bill, consumer product mix, seasonality of sales, etc.) influence the development of marketing strategies and interaction with customers.

Personalized Marketing Strategies

Information about customer preferences allows you to create personalized marketing campaigns that better engage your audience. For example, a company can use data about purchases and views on a website to create advertising materials with a product of interest to a specific customer.

Inventory management and demand forecasting

Analyzing customer behavioral patterns helps businesses better understand the demand for their products or services. For example, a retail store can use purchase data to optimize inventory and forecast product demand.

Improvement of products and services

Behavioral data helps develop products and services that better meet customer needs. For example, a company, the gloss that offers creation of online stores, analyzes regularly data on the use of their products to improve their functionality and properties.

Customer service and support

Understanding customer habits helps businesses communicate effectively with customers and provide personalized support. For example, a company can use data on preliminary inquiries or customer complaints to quickly and effectively resolve their problems.

Analysis of competition and market potential

Behavioral factors help to better understand the actions of competitors and identify more successful strategies. For example, analyzing purchasing patterns from competitors will help determine trends and levels of customer dissatisfaction. The results can be used to develop your own strategies.

Conclusion

Creating a customer profile is an important element of the marketing strategy of a retail or B2C business. This helps maintain effective communications with audiences, including tailoring the communication approach and communication channels to their needs and preferences.

It should be understood that working on a client’s portrait is an ongoing process. It's important to periodically update your data and analyze changes in your audience's needs and behavior to better achieve your business goals.

SEO optimization is an important component of the successful development of a business represented on the Internet. High-quality promotion ensures high positions of the company’s website in search results, increased traffic and conversions, and improved user experience. The combination of these factors increases competitiveness, which means it helps you quickly become a leader in your niche. 

About benefits of SEO optimization we have already talked about the benefits for business. Today we’ll talk about the features of SEO promotion of an online store.

Why is it worth optimizing your online store?

If you decide to create an online store, we recommend that you immediately study the topic of promoting a future online resource and find out how to get the maximum from SEO in 2024.

It is important to understand that quality promotion of the site ensures an increase in its ranking in search engines, and therefore is an important element of the success of your business in the online environment. But achieving high rankings in search results, attracting the target audience and increasing conversions require an integrated approach.

Professional online store development from the Glyanec company and successful SEO optimization of your website will help you get more profit. We know how to create a unique personality for your brand through a customized branding strategy, we offer effective online marketing and professional technical support.

In cooperation with us, you will receive not just a modern website, but a resource that will be in the top search queries!

SEO optimization of an online store

E-commerce has become an integral part of our lives. Thanks to e-commerce technologies, any business can expand its presence in the market, optimize the sales process and provide consumers with the convenience of purchasing goods.

One of the most popular types of e-commerce is an online store. The effectiveness of this retail platform is clear: it provides 24/7 access to an assortment of products. Customers can browse products, compare products, shop online and pay online.

Online stores are websites, but special ones. And SEO optimization for these online resources is different from other types of sites.

The difference between SEO optimization of websites and online stores

The basic principles of search engine promotion are universal. For example, optimizing your website pages for keywords, you can significantly increase the traffic of your online resource. Most popular keyword research tools — Google Keyword Planner, SEMrush, Ahrefs.

But Promotion of different types of sites has its own characteristics. To see this, let’s look at the main differences between SEO optimization of an online store and a corporate website, which can also be ordered from Glyanetz.

Content type and site structure

A corporate website usually has a limited number of pages that contain information about the company and its goals, services, contacts, etc. d. The structure is usually more linear, with few categories.

An online store has significantly more pages due to the number of products, categories, groups, descriptions of delivery types, forms of payment, etc. And it is extremely important to optimize its structure for search engines and convenient navigation for customers.

Product Page Optimization

When working with the site, focus on optimizing the main pages representing the business and its activities - “About Us”, “Services”, “Contacts”.
An online store requires optimization of many product pages with unique headings, meta descriptions, product images, etc.

Keyword Format

• Website optimization can focus on keywords related to the company's services or offerings. Typically, these are short keywords (1-2 words) that describe the essence of a service or product.
• Promoting an online store requires special attention to keywords associated with specific products and product categories. In particular, it needs optimization for long keywords/phrases (3 or more words), containing specific characteristics of goods.

Update information

• The content of a corporate website usually does not require frequent updating.
• Any online store requires systematic updating of information about products, including prices, descriptions, stock availability and other important data.

Local optimization

• If a company offers goods or services in a specific region, when working with Item can be used local SEO strategies. This will help improve your site's visibility in search results for local queries.
• An online store may need broader geographic optimization, especially if its product range is intended for a global market.

Working with reviews and ratings

• Feedback from a company's clients is an important component of increasing audience trust, but a website usually posts a limited number of reviews.
• An online store requires actively collecting reviews and managing ratings for each product.

When optimizing a particular type of website, it is important to take into account the specific needs of the industry and type of business, as well as ensure optimal user experience and compliance with search engine requirements. Send a request to order a website you can right now!

Main aspects of online store promotion

Keywords

It is important to make the most of the keywords related to your products. Therefore, not only basic terms are important, but also specific product characteristics and other words that users may enter when searching. In particular, these are:

• local keywords (for example, order online store Vinnitsa);
• user requests (for example, what are digital goods and where to sell them);
• seasonal keywords (for example, Black Friday) and so on.

Unique content for each product

For each product, you must create a unique description containing detailed information about it. Such content helps search engines distinguish between pages and improves their ranking.

SEO for product categories

It is important to generate readable and optimized titles and descriptions for each category, and add internal links between categories and products. This makes navigation easier for users and provides additional arguments for search engines to better understand the structure of your site.

Product URL Structure

The URL address of each product also needs to be optimized for search engines. It should be short, informative and contain keywords.
 

Image optimization

High-quality images are an essential and influential part of product presentation. From an SEO point of view, it is important to optimize the size of the image, create and place a caption and correct text description under it; use tags.

Site map

Site map is an XML file with a detailed list of site pages. She helps search engines understand the structure of the resource and index all important pages of the site. This is of particular importance for online stores with a large assortment of products and a list of categories.

Snippets

A snippet is a short hint text with key queries. It can be seen under the site link in the search results. Users may read this information before accessing the online store website.

Because for the consumer The product he is interested in and its cost are important, it is important to create the most informative description. To attract the client’s attention, you can write about a promotion, special offer, etc. in the snippet.

Optimizing download speed

Google takes page loading speed into account when ranking search results. Fast sites have an advantage over slow ones, which affects the visibility of search results. This means it improves user experience and increases conversions. To ensure fast loading, use caching, image compression, optimization servers and hosting and other effective methods and techniques.

Using structured data

Recommended use a micro-markup scheme to indicate important elements: price, product availability, rating and reviews. This helps search engines better understand the content of your online store and display additional information in search results.

Reviews and ratings

You should train and educate your audience: motivate customers to leave reviews, interact with the rating system for products. This has a positive impact on conversions and increases customer confidence.

Conversion and experience analysis

For quality promotion, it is important to track conversion rates and analyze user behavior in the online store. If you plan to improve the ranking of your website based on the collected data, order an SEO audit from Glyanec.

When optimizing an online store, you should take into account the specifics of selling goods, working with databases, inventory management and other aspects that ensure the success of an online retail business.

Conclusion

SEO promotion of an online store requires attention to detail and continuous improvement, since the competition in e-commerce is high. If you want to better position your online store in front of your target audience and increase its visibility in search engines, SEO optimization can help you increase sales.  

Performance marketing is a concept of working with the market, according to which every hryvnia spent on marketing should bring measurable results to the company. This type of marketing is also called “performance marketing.”

In other words, performance marketing aims to measure and evaluate the results of marketing efforts in real time. The basic idea is to link advertising and marketing spend to specific performance metrics and outcomes: sales, conversions, lead generation, etc.

In this article, we will talk about the advantages and main performance indicators of Performance marketing, compare it with classic marketing, consider the meaning of this marketing concept for an online store.

Advantages of performance marketing

Marketing is an integral part of the stable operation of any business. Engaging effective marketing channels helps you scale your advertising efforts to better meet your company's needs.

At the same time, it is important to find ways to use the marketing budget as rationally and economically as possible. This opportunity is provided in performance marketing.

The main task of performance marketing is to effectively work on sales, specific results. It helps here and now to achieve a target action from the consumer: completing registration, going to the site, calling the company manager, making a purchase, etc.

But the main thing is that performance marketing involves performing actions, the results of which can be measured, recorded, and compared with indicators of previous periods. And thanks to the analysis of these results, if necessary, you can quickly adjust the strategy to more effectively promote the company’s product.

Performance marketing and classical marketing: differences

Performance-marketing — a type of Internet marketing, the key goal of which is to provide businesses with transparent and tangible results.

Most often, performance marketing is aimed at performing 2 main tasks:

1. Attracting new clients (=ensuring a flow of clients, expanding the client base).
2. Retaining the company's customers (=creating a longer customer life cycle (LTV), forming a loyal audience).

Performance marketing differs from traditional advertising (such as display advertising), where the advertiser pays for impressions regardless of whether the user performs the action.

Marketers often use performance advertising to achieve more measurable results and optimize advertising costs.
Therefore, these two methods are not identical: they have different approaches to strategies, goals, measurement metrics and ways of spending the budget.

Let’s structure the information about the main differences:

Both approaches can be successful in different situations and for different business models. However, performance marketing is considered more effective for many businesses.

Features of performance marketing

Measuring Results

Measuring results provides objective and specific data on how successful a marketing campaign is. This avoids subjective assessments and is based on actual success rates.

Cost optimization

Thanks to the ability to measure and analyze specific metrics, marketers can determine which channels and strategies are most profitable and optimize the company's budget, directing it to the most effective solutions.

The target audience

Performance marketing allows you to more accurately determine the target audience and direct efforts to attract users who are the most likely customers.

Flexibility and responsiveness

The concept of work allows marketers to quickly adapt their strategies to changing market conditions and quickly respond to changes in consumer behavior.
Interaction with the audience

Outcome measurement provides data on how different audience segments interact with marketing efforts. This allows for a better understanding of customer needs and preferences, which in turn leads to more targeted and effective campaigns.

Key performance marketing indicators

To achieve specific business goals, performance marketing uses various tools: pay-per-click (PPC), analytics, social networks, content marketing, etc. It is characterized by many performance indicators that help measure the effectiveness of campaigns and strategies in real time. We list the main ones:

1. ROI (Return on Investment). The ratio of profits to expenses. Shows how effectively marketing costs generate profits.
2. CPA (Cost Per Acquisition). The cost of attracting a new client or client transaction. Used to optimize advertising efforts to reduce the cost of customer acquisition.
3. CPC (Cost Per Click). The cost of one click on an advertising banner or link. An important indicator for pay-per-click advertising is PPC (Pay-Per-Click).
4. CTR (Click-Through Rate). The percentage of users who clicked on the advertising material relative to the total number of views. Indicates the attractiveness of the advertisement.
5. Conversion Rate. A specific percentage of users from the total number of visitors who performed the required action (for example, made a purchase, filled out a form, etc.). Conversion rate measures the effectiveness of converting visitors into customers.
6. Customer Lifetime Value (CLV). Determines the amount of net profit that a client can bring during the entire period of his life cycle in the company. Important for understanding the long-term value of customers.
7. ROAS (Return on Ad Spend). The ratio of profit to advertising costs. Helps measure the effectiveness of an advertising campaign.
8. Engagement Metrics. Engagement metrics: number of preferences (likes), comments, retweets or other forms of interaction with the audience on social networks. They help determine the effectiveness of audience interaction with your brand and content, and involvement in your offers.
9. Quality Score. An indicator used by search engines to determine the quality and relevance of advertising. Determines how well an ad meets users' needs and expectations, and how it interacts with keywords and the landing page.
10. Bounce Rat. Percentage of visitors leaving at website with no interaction after viewing only one page. Bounce rate is important for measuring the effectiveness of landing pages.

These metrics allow marketers to determine how well their strategies and campaigns are turning into concrete results and how to optimize marketing efforts to achieve better performance.

Performance marketing for an online store

The concept of performance marketing is especially important for online stores, as it allows you to spend your budget effectively and maximize the effectiveness of attracting and retaining customers.

Let's list a few key strategies that can be integrated into performance marketing after creation of an online store:

Targeted Advertising

Use precise targeted advertising based on the demographic, behavioral and other characteristics of your target audience. This helps you attract exactly those users who are most likely interested in your product or service.

SEO (search engine optimization)

Optimize your online store for search engines to ensure high search result rankings. This will improve the visibility of your store to potential customers.

PPC advertising

Use pay-per-click advertising (Google Ads or Bing Ads) to attract the attention of users who are actively looking for a product similar to yours.

Social media

Use advertising and organic content on social media to engage with your audience and attract new customers. Plus, social media is a great platform to build a community around your brand once you've made a decision to create an online store.

Email Marketing

Develop personalized email campaigns and send your subscribers messages with new and special offers. Test different subject lines, content, and calls to action while analyzing open rates, click-through rates, and conversion rates to optimize campaign performance.

Retargeting

Use retargeting technologies to track visitors to your website and show them your ads on other resources.

Analytics and measurement

Monitor key performance indicators (conversions, costs and profits) using analytical tools. This helps to quickly improve your advertising campaign.

Promotions and discounts

Implement pricing and promotion strategies to capture consumer attention and increase conversions. Inform your audience about this on social networks (Facebook, Instagram, Twitter, LinkedIn). Track feedback on interactions, clicks, impressions and conversion rates.

Website optimization for mobile devices

Make sure your online store runs efficiently and quickly on any computer device. If you are interested in modern development, online store Gloss will bring you maximum profit!

A/B testing

Run tests to determine which elements and strategies work best, and improve your campaigns based on the data received.

With these performance marketing strategies, an online store can make the most of its budget and attract quality traffic, thereby increasing conversions and profitability.

At Glyanec you can order an online store with a chatbot, mobile application, ERP, CRM system, SMS notifications about new orders, courses, discounts, bonuses, cashback, post-launch support and other features.

Conclusion

Performance marketing is an effective tool that allows a business to more accurately assess the return on investment in marketing and advertising, pay only for specific results, and be profitable, predictable and manageable.

Implementing performance marketing strategies can be accomplished by professionals who can provide comprehensive services, in particular, combining performance marketing with SMM, SEO optimization, contextual advertising or other digital tools.

If you are planning to order a site, our team of certified programmers, designers, and marketers will create for you a resource with a premium design, adaptive version, fast loading, visual editing, a unique admin panel and the best Google Page Speed ​​indicators.

Our performance marketing specialists will determine the most profitable channels for attracting customers and tools that are effective for your business. We will help you get maximum results by using your marketing budget wisely.
 

Promoting your website to professionals and promoting it to Google and other search engines with the help of SEO allows you to increase organic traffic and better reach the target audience that is interested in your product.

In this article we will tell you about the advantages of professional search optimization of sites, the role and importance of local SEO promotion and the “pluses” of cooperation with the Glyanec web studio.

Search optimization: benefit for business

SEO promotion (search optimization) is a set of strategies and methods aimed at increasing the visibility of websites in search engines.

In other words, this is a whole complex of actions that will ensure internal and external optimization, promotion of technical recommendations, processing of priority pages, collection and clustering of keywords/phrases, formation of strategy ії expansion of the project, as well as the search for new opportunities for business growth.

Main advantages of SEO promotion

Increased visibility in search

Optimization allows a site to rise in search results, which increases its visibility for search engines who use search engines.

Reaching the target audience

SEO helps you gain the respect of your target audience, people who are actively searching for information and products that you would like to create an online store or website to sell.

Increased number of blowers

As the site's position in search results decreases, the number of advertisers who spend on your resource increases.

Improved conversions

Websites with optimized content and improved structure are more effective in converting referrals to clients.

Trust the authority more

High positions in search results are one of the indicators of reputation, which has a positive impact on the perception of your brand by customers.

Cost-effectiveness

Compared to advertising, SEO promotion can be more effective in terms of visibility and conversion.

Ability to compete with the heavy weights of the market

SEO allows small businesses and startups to compete with large companies that have a larger advertising budget.

Steady flow of traffic

Clearly optimized content helps to capture a steady flow of organic traffic over time.

Influx of mobile traffic

Looking at the popularity of online gadgets, optimization for mobile devices has a positive impact on the site’s popularity for users.
Regardless of the benefits, investing in SEO can be seen as a key element of a successful online strategy, which contributes to the rationality of building an online store.

Local SEO (Local Search Engine Optimization)

Another important direction of promotion is Local Search Engine Optimization, which promotes the development of local business. Local search engine optimization helps attract customers who are actively searching for goods or services in a specific region. Let's talk about it in more detail.

Features of local search optimization

Local SEO is a strategy for optimizing websites and online profiles for a specific geographic region. The main goal is to increase the position of the business in the search results for local queries. This is especially important for businesses whose products are aimed primarily at a local audience.

Basic elements of local SEO

1. Google My Business (GMB). Create and optimize a Google My Business account that includes business information, hours of operation, contact information, reviews, and more. This makes your business more visible on Google Maps and in Google search results.
2. Local keywords. Using keywords that reflect your location and services. This helps search engines understand which questions might be relevant to you.
3. Local external links. Getting quality local backlinks, especially from local business directories, news sites, blogs and other resources. This ensures your business is added to local directories.
4. Local embedded maps. Using a map on your own website with an accurate display of the location of the business.
5. Reviews and ratings. Active feedback management and encouraging customers to leave positive feedback about the business. They affect the ranking of the business in search engines and can become an important selection factor for potential customers.
6. Social networks. An active social media presence can increase your local visibility and customer engagement.
7. Mobile design. Optimization of the website for mobile devices, since the search is mainly carried out from a smartphone or tablet.
8. Local citations. Organization and promotion of local events and promotions to attract attention and attract local audience, get local citations (NAP — name, address, phone) on various resources.

Therefore, local SEO is especially important for small businesses and brick-and-mortar stores, as it helps them compete online locally and attract more customers from their local area. You can order an online store and its high-quality search engine optimization in Glianets!

Freelance SEO: does it work?

Many people assume that you can learn the basics of SEO on your own and apply the acquired knowledge without the help of a specialist. Yes, if you wish, you can figure out SEO algorithms yourself. But effective use of these mechanisms requires practice and in-depth knowledge. And the range of this knowledge is wide: from content creation and technical site optimization to link building strategy and nuances of analytics.

Flexible algorithms of search engines, continuous tracking of changes in SEO trends and the ability to adapt strategies to these changes are tasks that require professional skills and experience.

Entrepreneurs who are just starting out and have a limited budget can take the basic optimization steps on their own. And a business that has already reached a certain level and wants to scale further needs the help of professionals. So if you are interested in the development of an online store or website, contact the Glyanets web studio!

We work with representatives of various business sectors — agricultural industry, construction and repair, women's issues, real estate, tourism, etc. Among our numerous clients are government institutions, banks, factories, corporations, agencies, schools, hospitals, catering establishments, etc. They have one thing in common — the presence of a modern, effective site that helps develop business, improve product quality, and get more profit.

We create and promote sites of any complexity:

• online stores;
• corporate sites;
• landings;
• business card sites, etc.

If you have just started your business, our turnkey website development service and effective promotion is an ideal option to start a successful cooperation. We can create a corporate style for you, and then your brand will be remembered by every user who visited the site.

You can choose a minimum tariff and add additional functionality over time and improve your Internet resource. We follow the latest trends in web development and are constantly developing, so we know exactly what each client needs.

The sites created by us are "loved" by search engines, they are fast, convenient and reliable. We always perform work in a timely manner, use powerful hosting, fully optimize the resource for the most current requirements of search engines, use the advantages of advanced technologies.

The "Portfolio" section presents a huge list of impeccably executed projects. Confirmation of the successful activity of the Glyanets company is hundreds of positive and often enthusiastic reviews of our customers. Make sure of this by looking at our cases.

If you need a powerful tool for sales and increasing customer loyalty, contact Glianets web studio for professional website promotion!

Advantages of SEO promotion with Glyants

We work for the result

We carry out complex promotion of sites, focusing on a competitive business niche and set goals. We give advice that will work exactly in your case. Comprehensive SEO promotion allows you to significantly improve the positions of old sites or give excellent growth to new resources.

Many years of experience

In the piggy bank of our achievements, there are hundreds of completed projects and dozens of clients with whom we constantly cooperate. The team of SEO specialists of the Glyanets company successfully works with various market niches and the most complex topics — from the promotion of local online stores to the optimization of large e-commerce projects.

Individual approach

We provide site promotion services, taking into account the specifics of your business, we do an in-depth analysis of the niche and competitors. We do not use templates, practice an individual approach and provide a unique solution to promotion tasks.

Cooperating with us, you get:

• a full range of services: from creating an Internet resource (domain registration and hosting) to filling with content and promotion on the Internet;
• a unique site with a convenient administrative panel, the functionality of which helps to promote the resource in search engines;
• consultations, recommendations and technical support: each client of our company has a personal project manager who is always in touch and also monitors the performance of all work related to the creation of an online store and its search engine optimization.
   

Stages of work on the project

Evaluation of the project

Before starting search promotion, we do a preliminary project assessment — this is the first step to getting to know your business in more detail. This allows you to see the current situation, identify problems and understand how SEO optimization will help solve them.

What we work on at the initial stage of an SEO audit:

1. We are compiling a list of critical problems on the site. We find out what can affect its performance and needs to be fixed as a priority. We fix these errors and give you their list.
2. We analyze the niche and competitors. We study the specifics of the niche, analyze the sites of your competitors in search results, identify problems that need to be worked out on your resource in order to bypass competitors.
3. We are preparing forecasts and an algorithm of actions. We determine promotion goals, develop a clear plan for search engine optimization and promotion of your site for the near future, describe the prospects of the project. We provide technical recommendations for programmers, connect and configure tools and services necessary for work.

Start of work on the project

• Collection of site semantics and link building

We collect the semantic core and group keywords, to form a list of main keywords for promotion. We develop a link building strategy, monitor how technical recommendations are implemented.

• Active work on the site

We build up a lot of links, we are engaged in internal optimization of the site: we prepare technical tasks for copywriters and control the writing of texts, we check the indexing of the resource, we monitor its technical condition.

• Control and scaling

We analyze site pages and their positions, expand semantics, optimize old content and create new content taking into account the requirements and updates of search engines. We build up the referral profile, monitor internal and external optimization. We analyze the result and adjust the strategy.

Conclusion

SEO remains an important and dynamic aspect of digital marketing in 2024. Experience helps to understand that promotion in Google works effectively, but requires experience, the ability to adapt to changing trends and algorithms, and is a continuous work, not a one-time effort.

If the work on SEO optimization is done professionally and qualitatively, the site will be in the top of the search results. It gets organic traffic growth from targeted queries, high conversion and your business more profit!

Instagram is a popular and promising business platform that offers a variety of opportunities for developing and promoting your brand. This really powerful, an online tool for selling goods and services. Its effectiveness is due to the large list of possibilities for creating attractive visual content and active interaction with the audience.

In this article, we will talk about the advantages of doing business on this social network, the advantages and difficulties of promoting an Instagram account. And also about why SMM specialists should be involved in this work. If you need professional help, use the services Gloss.

Maintaining business on Instagram

Social media marketing is one of the most effective methods of promoting products and services. In 2022, 80% of marketers used Instagram to promote their personal brand or company business. This has made Instagram the second most popular social network for advertising.

From a marketing perspective, Instagram is much more influential than YouTube, LinkedIn, TikTok and Twitter. About 200 million users visit business profiles on Instagram every day!

Promotion on Instagram is the process of increasing the visibility of a profile or business account on this social network to attract the attention of a larger audience and increase interaction with it. Different strategies, methods and approaches help to achieve the desired goal.

Different Types of Instagram Profiles

• Personal account

This basic account type. Designed for ordinary users who do not sell or promote anything on Instagram.

• Business account

Profile of a company or brand. Provides additional analytics and promotion tools.

• Author account

Profile of a famous person who is/may become an influencer. This is, for example, a blogger, musician, writer, politician, etc. The author’s account also provides convenient analytics tools.

Obviously, to promote a brand or a certain type of product or service, you should choose a business account. The transition to this type of account is carried out instantly (after simple manipulations on the profile page) and provides access to all business tools of the Instagram social network.

What contributes to high-quality promotion on Instagram?

Making a business profile

Creating an attractive profile headers, containing a high-quality photo/logo, as well as an informative, concise description that reflects the essence of the business, highlights the brand's personality and highlights the strengths of your offering. 
 

An effective tool for this is multilink, that is a page containing all necessary information about the company, including links to important sections of the site, other social networks, addresses, telephone numbers, current messenger buttons, etc. Instagram profile is an online business card of any own brand or company, and the quality of design and content is important.

Interesting quality content

Publishing interesting and high-quality content that will interest your audience. These could be photographs, videos, stories, ads, messages about promotions, backstage, useful information and anything else that concerns your business, demonstrates what you do.

Interaction with the audience

Interact with your audience through comments, answering questions, polls and other activities that attract users' attention and help you learn about their needs. Active use of Instagram Stories and Reels, live broadcasts, Q&A sessions. That is, formats that allow you to create more interactive content and tell more interesting and useful information about the company.

Worth experimenting with formats: this helps make brand promotion on Instagram more effective, attract more target audience, increase brand awareness and loyalty to it.

Analytics

Instagram provides users with one of the best analytics platforms among all popular social networks. Analyze results and improve marketing strategies to evaluate performance and make adjustments to achieve better results. If you are interested in SEO audit and website optimization from the Glyanetz studio, you can order the service HERE.

As you can see, Instagram is a powerful tool for developing your business, a “locomotive” for promoting products. This is driven by the ability to create a deep and strong connection with consumers and build a lasting community around your brand.

On Instagram, any business will find its target audience, because there is no such (legal) line of activity for which Instagram would not be suitable as an advertising and commercial platform.

What are the benefits of Instagram promotion

• Attracting the audience's attention

Instagram is a platform with many active users. Promotion helps draw the attention of a potentially interested audience to your brand, product or service through ads, pages or other advertising formats.

• Impact on the target audience

Instagram gives you the ability to fine-tune the target audience for your advertising. You can select parameters (age, region, interests and other criteria) to get the attention of exactly the audience that interests you most. For this, in particular, it is worth update in a timely manner and improve the Highlights section.

• Interaction with the audience

Advertisements can encourage users to interact with your brand through comments, swearing, website clicks, etc., which helps build good engagement with potential customers. Reply to comments, create dialogue with followers, organize polls, giveaways or live broadcasts that stimulate interaction with your profile.

• Visual content

Instagram is a powerful visual platform. Here you can demonstrate your products and services, share customer reviews and feedback, and advertise your own product in a bright, stylish and visual way. Visual is the basis of modern marketing. Don't forget about it!

• Analysis results

Instagram provides tools to analyze the effectiveness of advertising campaigns. You can track the number of clicks, post/Reels/Stories interactions, conversion rates and other metrics, allowing you to evaluate the effectiveness of your advertising and make adjustments to improve results.

So, promotion on Instagram is a powerful tool for attracting the attention of the target audience, building effective interaction with customers, increasing consumer loyalty to the brand and expanding business.

Why Instagram account promotion should be entrusted to SMM specialists

The main goal of promotion on Instagram is to improve engagement, convert followers into customers, raise sales, strengthen trust in the brand. Achieving these marketing goals is easier if the tasks are handled by professionals. Therefore, promoting your Instagram account should be entrusted to SMM specialists, and here’s why:

Examination

SMM specialists have knowledge and experience in promoting brands on social networks. They understand the platform’s features, understand how its algorithms work, study consumer market trends and strategies that help improve promotion efficiency and, consequently, achieve greater sales figures.

Resource optimization

Professional SMM specialists can optimize the expenditure of time and resources, directing them to the most effective promotion strategies. They know how to effectively use advertising budgets and available marketing tools to achieve their goals.

Creating an Effective Strategy

SMM specialists develop comprehensive promotion strategies that take into account the characteristics of your business, target audience, competitive advantages and other factors that help achieve your business goal.

Content and interaction

Specialists work to create high-quality content, unique content that attracts attention. They know how to interact with your profile audience using the latest technical capabilities of the platform and accessible and effective marketing tools.

Analysis and improvement

SMM specialists analyze your business, your audience and competitors to develop a promotion strategy, determine goals and ways to achieve them. This allows you to optimize your strategy to achieve better results.

Promotion tools

Promotion on Instagram is the process of attracting the attention of your target audience to your profile, content or products/services through various methods and tools provided by the platform itself.

• Advertising campaigns

Creating and setting up advertising campaigns to attract new subscribers or increase brand awareness. Experts use Instagram's advertising capabilities to maximize reaching your audience through advertising, sponsorships and affiliate posts.

• Using hashtags and locations

Add relevant hashtags and indicate locations in posts to increase content reach. Add relevant hashtags to your posts to help increase the visibility of your content among users searching for information on a specific topic.

• Interaction with the audience

SMM specialists interact with subscribers, provide expert advice, share insights and cases, track customer/subscriber questions and answer the most common ones. They know how to give clients knowledge they won't get anywhere else and determine the “pains” of subscribers and can offer decisions related to your products or services. Knowing how to solve customer problems is critical to selling on Instagram.

• Creating content plans

Experts develop publishing calendars to ensure regular and interesting updates to your account. Developing a content strategy, determining content types (photos, videos, stories, advertising), planning topics and publication times. This allows you to attract the attention of users who may be interested in your products or services.

• Collaboration with other users and brands

SMM specialists can organize cooperation with influencers, partners or other brands to advertise your product. This helps increase your audience and improve the distribution of your content. Instagram, for example, is already testing the ability for public accounts to share comments from any post in the feed or Reels in your Stories. The idea is to help content creators highlight important or interesting comments from followers and fans.

Promoting your Instagram account with SMM specialists can be a profitable decision, as they have the expertise and knowledge to develop and implement successful strategies for promoting your business on this social network.

Difficulties of promotion on Instagram

Efficiency promotion on Instagram is as high as possible if you do everything correctly, professionally and be flexible, but some difficulties can still hinder you.

1. Changing algorithms. Instagram is constantly updating its algorithms, which can make it difficult to achieve high organic visibility. Changes in algorithms may result in less reach for your content.
2. Competition. Competition on the platform is constantly growing. Many brands and users strive to reach audiences, so promoting can be challenging in an environment where many people are in your line of business.
3. Changes in platform policy. Sometimes, changes to Instagram's advertising and promotion policies can affect the implementation of your promotion strategy. For example, changes in advertising campaign rules or algorithms may require adaptation to strategies.
4. The need for high quality content. To attract the attention of your audience, you need high quality content. This can be a challenge for brands or users who have limited access to resources to create such content.
5. Low organic visibility. Declining organic visibility is becoming an increasing challenge as Instagram offers less organic reach to posts due to its algorithms. In addition, many bloggers and business accounts often suffer from shadowbanning. (Shadowban) due to the actions of competitors or ill-wishers.
6. Dependence on advertising costs. Reliance on paid advertising can be a problem for some businesses, especially if advertising budgets are limited.

Despite these challenges, Instagram promotion remains an important and powerful tool for many brands and users. An effective strategy, creating interesting and interactive content, understanding your audience, and using analytics can help you overcome these challenges and achieve success in promoting on this platform.

Conclusion

Promotion on Instagram is an ongoing process that requires creativity, regularity and analysis to achieve successful results in attracting attention and attracting the target audience to your brand or products.

Promoting an Instagram account requires a comprehensive approach and strategy, and SMM specialists have the tools and knowledge to optimize your business results on this popular social network.

Digital goods exist in digital form and can be transmitted, stored, processed and used in a computer or other electronic devices. The main difference between digital goods and physical goods is that they do not require a physical medium for storage or delivery.

In this article, we'll cover the most well-known types of digital goods, where they can be created and sold, and their value to businesses.

What do we know about digital goods?

This category of products includes various types of digital products — from e-books, music, audiobooks, photos and videos to online courses, web applications, software and other types of digital content.

Main types of digital goods:

• Software and Applications
• Online courses and training materials
• Photo and video content
• Graphics and digital templates
• Statistics and research results
• Podcasts
• Electronic books (e-books)
• Music and audio files
• NFT
• Games and entertainment content

Software and Applications

Some of the main categories of digital goods are mobile applications, services and other software products. They are designed to perform certain functions on electronic devices - computers, smartphones, tablets and other mobile devices.

Software and applications are key components of the digital market. We interact with these digital goods every day. They greatly facilitate the daily life of users: they simplify work processes, provide various tools for education and self-development, improving productivity, entertainment and relaxation, simplifying communication and information exchange, etc.

Online courses and training materials

Training materials and online courses allow people to gain new knowledge, develop skills and improve in various areas of life thanks to the Internet.

These materials can be found on specialized learning platforms such as Coursera, Udemy, edX, Khan Academy and many others. Educational content is very popular, so specialists who are well versed in their topic and are ready to share knowledge with others create educational digital products (online courses, guides, marathons, intensive courses, etc.) and sell access to them.

Foto- i videokontent

Current high-quality photo and video content needed by the media, designers and other Internet users cannot always be found in the public domain and freely used without violating copyrights. But photographs, videos, films, TV series, video tutorials or other materials of this format that can be played on a computer, phone or other devices are sold on specialized websites. They are not cheap, but an interested audience is willing to pay for unique and high-quality content.

Graphics and digital templates

Graphic digital content is web design templates, graphic elements, banners, fonts and other digital visual materials for creative work. Used in many areas - from marketing and advertising to art and education. It is created using graphic programs, specialized resources, etc.

The value of such a digital product is that users who do not understand graphic design, but require such visual content, can buy unique photos or graphics on stock platforms and other online sites.

Statistical data and research results

Digital versions of market research results, demand analysis or market trends, other useful information can be presented in PDF, DOCX, XLSX, presentation programs, etc. format. Such digital products may be sold or distributed through online stores, archives, websites, scholarly platforms, and other digital channels depending on the author's or researcher's goals. Statistical data, qualitatively presented in the form of reports, graphs, etc., have their buyer, and there is always a demand for them.

Podcasts

Even during the COVID-19 pandemic, podcasts emerged as a separate genre and became a popular source of interesting and useful information for Internet users. Typically, podcasts are thematic - politics, history, health, communications, humor, fashion, etc. They cover specific issues on a particular topic (relevant or really interesting to many), give advice to listeners/viewers, and offer educational and useful information. content. This is what the audience is willing to pay for.

Electronic books (e-books)

These are digital versions of books of different genres that can be read on computer monitors, on the screens of tablets, smartphones or e-readers, special devices for reading electronic books (for example, Kindle from Amazon).
E-books have become very popular due to their affordability, convenience, and ability to store a library in a compact digital form. They can be purchased on specialized online resources (Apple Books, Google Play Books, etc.), as well as on publishers’ websites and other platforms.

Music and audio files

Another type of digital goods are music tracks, albums or audiobooks. They can be downloaded or played on music platforms or streaming services, which provide access to audio only after payment for the product.
If we talk about the field of creating content for business, then, for example, content makers can sell the rights to use their melodies as background music for videos or other purposes.

NFT

NFT (Non-Fungible Token) is a digital product that ensures the uniqueness and non-renewability of a certain object or asset in digital form. Each NFT is unique and has its own identifier that identifies its owner, metadata, transaction history and other information associated with this digital asset.

NFTs can be bought, sold or traded on digital platforms that support digital asset trading.

Businesses are finding in NFTs an opportunity to add value to their products and services, create new revenue streams, increase user engagement and offer unique experiences to their customers.

Games and entertainment content

Video games, online games, digital gaming platforms and other entertainment products are also digital goods.

The gaming industry generates a large amount of paid content: gamers buy it to raise their level in the gaming community and improve their gaming experience. We are talking about game currency, customized character models, modifications, etc. These and similar digital goods are very popular and cost a lot.

For businesses, this type of digital goods is interesting as one of the ways to monetize through the use of advertising in games or entertainment content. The most common options for making a profit are ad units, sponsored content, or bonuses for watching commercials.

Where can you sell digital goods?

• E-commerce

The most popular platform for selling digital goods is an online store website. For site users, the process of purchasing a digital product is almost no different from a regular order in an online store. The only thing is that they immediately get access to the product, for example, by downloading files.
For the seller, the absolute advantage of selling digital goods through his website is that it provides complete control over sales and the opportunity to develop his own brand. The store does not get lost among hundreds of others on trading platforms and can gradually scale up. Therefore, creating online stores is a rational and promising solution for business development in the e-commerce area.

Free Alternativecommerce platform from Glyanec 

The most accessible are free e-commerce platforms. There is no need to pay for joining as a user, for developing an online store and its functionality.

The ideal option is the product of the Glyanec web studio - Alternativecommerce. This is a free, ready-to-use design store website created on the Drupal platform.

You can take advantage of our offer right now and create an online store on your hosting or order individual development of an online store from Glyanetz. If you need technical support from our specialists or want to use our hosting, we are ready to cooperate!

• Online platforms

You can sell digital goods on the online platforms Amazon, Etsy (for unique digital goods), eBay, as well as on music selling resources, such as iTunes.

• Digital markets 

There are specialized platforms for selling thematic digital goods. For example, Envato Market for graphics, CodeCanyon for software, Udemy for online courses, etc.

• Author Platforms

If you're an e-book or music author, you can sell your books on Amazon Kindle Direct Publishing or Smashwords and your music on Bandcamp.

• Specialized platforms

E-commerce platforms that specialize in selling digital goods, such as US-based Gumroad, allow content creators to sell products directly to their audience.

Each platform has its own advantages and limitations, so before choosing a place where you plan to sell digital goods, you should carefully analyze the market offerings.

When choosing a platform, it is important to consider transaction fees, geographic accessibility, marketing and customer support capabilities.

The importance of digital goods for business

Global access and market

Digital goods allow businesses to operate internationally without significant investment in physical infrastructure. This expands the audience and sales opportunities, since products can be available to customers from anywhere in the world where there is an Internet connection.

Low production and supply costs

Digital goods typically require fewer resources and costs to produce compared to physical goods. Distribution of such products is also cheaper due to the possibility of downloading or online delivery.

Easy to update and modify

Digital goods can be quickly updated, improved, and changed to meet user needs without the need to make new physical copies.
Process optimization and data analysis

Digital goods allow us to collect huge amounts of data about users, their activities and behavior. This enables businesses to analyze data to improve products, marketing strategies and customer support.

Flexibility and personalization

Digital products are easily adapted to the specific needs of users, allowing the creation of personalized offers and services.

Monetization and subscription options

Digital goods help businesses create various monetization models, including selling individual products, subscriptions to services or content, advertising, etc.

Speed of response to market changes

Digital products allow you to quickly respond to changes in market conditions and adapt assortment or sales strategies in the shortest possible time.

Conclusion

Digital products allow you to quickly respond to changes in market conditions, adapting assortment or sales strategies in the shortest possible time. They have become an essential part of business in the digital age, driving revenue growth, streamlining processes and providing great potential for innovation and customer engagement. 

Contextual advertising is one of the most effective online tools for business development. It is aimed at effectively attracting interested visitors to the company's target resource to ensure sales growth.

In this article, we will look at the main characteristics and types of contextual advertising, list the most popular platforms for its placement, and also talk about the role of contextual advertising for promoting an online store.

What is contextual advertising?

Content-Targeted Advertising is a form of online advertising that is displayed as text ads, image banners, videos, or other formats on websites, mobile apps, or search engine platforms.

The principle of its operation is based on displaying advertisements to those who are looking for specific goods or services. That is, it is based on the preferences of each specific user: what queries he entered, what sites he visited, what he was more interested in. Its subject is determined by a specific context. That's why it's called contextual.

When Google monetized in 1999, the idea arose to display advertisements that were contextually related to user queries, along with search results.

Over time, the Google team, assessing the potential of this advertising principle, created super successful products — Google AdSense (a service for generating contextual advertising on websites) and Google Ads (a service for placing contextual advertising on websites).

Today, all top search engines use contextual advertising to make a profit.

Main components of contextual advertising

Contextual advertising elements help create an effective and attractive advertising campaign. Let's list the main ones.

Keywords. Advertising campaigns are based on keywords or phrases that are displayed as ad units when users search for products or services or browse web pages associated with these keywords.

Auction system. Most contextual advertising works based on auction systems, where advertisers compete to show their ads to users who meet selected criteria.

Performance metric. Advertising platforms provide access to various metrics (number of clicks, conversions, costs and ROI (return on investment)), which allows you to evaluate the effectiveness of an advertising campaign and make the necessary adjustments.
The target audience. Advertising is directed to a specific audience thanks to segmentation according to certain criteria: place of residence, age, interests, buyer habits and other parameters.

Personalization. Contextual advertising can be more personalized for each user because it takes into account search context and interests, increasing the likelihood of attracting attention and conversion.

Landing page. The page that the user lands on after clicking on the advertisement (landing page) contains attractive and understandable advertising content that is well perceived by the target audience. The purpose of the landing page is to motivate the visitor to take the necessary action (purchase, registration, etc.).

Analytics and measurement of results. An important component of contextual advertising is analysis of the effectiveness of an advertising campaign. Monitoring metrics (number of clicks, conversions, costs per click, etc.) allows you to evaluate results and optimize advertising to achieve better results.

Targeting and optimization. Setting up and improving the parameters of an advertising campaign improves the targeting of advertising to the target audience and increases the effectiveness of advertising efforts.

The combination of all these components helps create a comprehensive advertising campaign, the purpose of which is to attract the attention of potential customers and increase sales or conversions on website business.

If you need online store development, if you want to direct your advertising to an interested audience as quickly as possible, order these services from Glyanec!

Main types of contextual advertising

• Search Advertising

These are advertisements that appear in search results on Google Ads, Bing Ads, etc. based on user search queries. Advertisers determine the keywords by which people search for information and pay for each click on an ad.

• Display Advertising

Used on websites in the form of banners, text blocks, image ads, videos or other formats based on page content or other shaping factors visual advertising. Display advertising reaches audiences by targeting them based on interests, demographics, and other parameters.

• Social Media Advertising

Advertising messages displayed on social media platforms (Facebook, Instagram, Pinterest, TikTok, LinkedIn, etc.). Advertisers can target based on interests, demographics, user behavior, and more.

• Remarketing

This type of advertising is aimed at those users who have already interacted to a certain extent with website or application (for example, visited certain pages, added an item to the cart, but did not make a purchase). The goal of remarketing is to return the visitor and encourage him to take a targeted action.

High sales rates in remarketing are achieved by displaying ads with offers of related products to a buyer who has already purchased the product on the site. Discount offers work best (for an article on how to get the most out of Black Friday, read link).

• Retargeting

Retargeting it is an effective marketing tool for re-engaging potential customers who have already visited a company's website or are interested in certain products or services. The goal is to increase conversion.

• Mobile Advertising

This is advertising aimed at active users of mobile devices. It may include advertising in mobile applications, mobile versions of websites, as well as specialized advertising formats adapted for viewing on smartphones and tablets.

All of these types of contextual advertising allow businesses to better customize and direct advertising to the target audience, taking into account the marketing goals of the existing strategy.

Where are contextual advertising placed?

Search engines

One of the main places for placing contextual advertising is search engines - Google, Bing, Yahoo and others. Ads are displayed as ad blocks next to search results for selected keywords.

Display networks

Google Display Network, Facebook Audience Network and others are contextual media networks of partner sites (display networks). You can place banners, text ads, video ads, etc. on the pages of such websites using Google Ads, Facebook Ads, and advertising aggregators.

Social media

Popular platforms such as Facebook, Instagram, Twitter, LinkedIn and others allow advertising to be targeted to audiences based on their interests, behavior and demographic characteristics.

Website and blogs

Sometimes, website or blog owners place contextual advertising using affiliate advertising programs (such as Google AdSense) that allow them to post ads on their pages and receive payment for each click or impression of the ad.

Mobile applications

Advertising can be placed in mobile applications using the capabilities of mobile advertising platforms, which allow ads to be shown to users while using applications.

As you can see, contextual advertising can be placed in Google Ads, Facebook Ads, Instagram Ads, Programmatic, YouTube, TikTok, etc. There are different formats and methods of advertising (it all depends on the platform and marketing strategy of the advertiser). The optimal option is chosen taking into account the characteristics of the target audience, budget and goals of the advertising campaign.

An effective tool for business promotion

Contextual advertising allows you to accurately target advertising to a potential audience, increasing the effectiveness of an advertising campaign and reducing the cost of attracting customers.

It has become a key tool for promoting online businesses because it targets those who are interested in a specific product or service.

Here are a few reasons why contextual advertising is an effective business promotion tool:

1. Accurate targeting of the audience. Contextual advertising allows you to select keywords and criteria to show ads only to those users who are looking for the products/services offered or are actively interested in them.
2. Pay only for results. In the Pay-Per-Click (PPC) or Pay-Per-Action (PPA) contextual advertising model, you pay only for the actual result — for clicks for advertising or specific actions (purchases, filling out forms, etc.).
3. Analytics and optimization. You can analyze the results of your advertising campaign, including the number of clicks, conversions, cost per click and other metrics. This makes it easier to optimize your advertising efforts for the best results.
4. Flexibility and budget control. You can control your advertising campaign budget by setting spending limits and maximum CPCs. This gives you flexibility in managing advertising costs.
5. Wide audience coverage. Contextual advertising can be placed on various online platforms, including search engines, social networks, display networks and others, which allows you to attract more users.

The importance of contextual advertising for an online store

Contextual advertising plays a key role in creating and promoting an online store. In the conditions of the highest competition in the e-commerce market, it is not enough to simply launch an online resource and expect that it will immediately bring in a lot of income. In order for a website to really sell and constantly attract new customers, it needs to be provided with comprehensive promotion.

Let us list the key aspects of the influence of contextual advertising on the successful operation of an online store.

• Attracting traffic

Contextual advertising allows you to attract targeted traffic to your website.website. You can customize your ads to appear to users who are searching for specific products or services that you offer.

• Target orientation

You can customize the audience for your advertising based on various criteria: age, location, interests, e-commerce consumer behavior habits, etc. This allows you to show ads only to those people who are most likely to become your customers.

• Increase conversions

Contextual advertising can show specific pages on your website or specific products, which helps increase the likelihood of conversions and make your advertising campaign more effective.

• Measuring Results

Using analytics, you can measure the effectiveness of an advertising campaign. You'll see which ads perform better and which keywords drive more clicks and conversions, allowing you to optimize your advertising efforts for better results.

• Increasing brand awareness

Even if users don't make a purchase immediately after viewing an ad, they are still learning about your brand. Showing ads regularly increases awareness of your brand, which can later influence their purchasing decisions.

Contextual advertising from Glyanec studio

Design and setting up contextual advertising — a process that requires a large amount of knowledge about the target audience of your business and experience in conducting successful advertising companies.

If you do not have the necessary skills or you do not want to waste your time searching for information about your target audience, contact the specialists of the Glyanec web studio for help.

Our company has been offering its clients services for creating online stores and their further promotion for more than 15 years. During this time, we have developed about 3,500 successfully operating and developing websites.

If you want to create an online store or launch an advertising campaign, the Glyanec team will do this work for you. Our marketers will conduct the necessary analysis of the target audience and adjust the parameters of contextual advertising in accordance with the research results and your wishes.

Thanks to professional setup of contextual advertising, you can increase conversion and visits to your online store, saving time and resources. To order service, leave a request on the website or contact representatives of our company using the information in the section Contacts.

Has the development of an online store already been ordered and advertising on the site has been launched? We will conduct an audit and provide recommendations on how to reduce Google promotion costs. Read more about SEO audit and website optimization Here. 

Conclusion

Contextual advertising is an important marketing tool for promoting any online store and any business represented on the Internet. It allows you to effectively attract the target audience and increase sales.

However, the success of using this tool depends on a professional approach, correct identification of the audience and its interests, as well as constant optimization of advertising campaigns.

If you want to get a predictable result without extra costs, customize your contextual advertising along with Web Studio Glyanec!

Black Friday is a period of intense trading promotions, when most companies try to attract the attention of buyers and increase sales by offering favorable conditions for purchases.

Black Friday originates from the USA. Traditionally, this is the last Friday in November, which comes after Thanksgiving Day. Black Friday is considered the official beginning of the Christmas and New Year shopping season, not only in the United States, but in many other countries.

In 2023, Ukraine and the whole world begin the sales season on the last Friday of the month - November 24. Some companies, as before, are extending promotions until Cyber ​​Monday, which comes after Black Friday.

In this article we will tell about marketing tools for discounts built into our online stores. And how they help their owners make the most of Black Friday.

Tools for discounts

Not long ago Black Friday was associated with a crowd of shoppers, who indiscriminately sweep all goods with Sale price tags off store shelves. And victory in this battle for goods sold on sale was sometimes elusive.

But thanks to the growth of e-commerce and the enormous popularity of online stores, getting significant discounts on any goods and services has become easier, more convenient and more reliable.

Online stores created by the Glyanec web studio help businesses get the maximum from sales. Especially during Black Friday. Our clients have the opportunity to use discount options, built into the store:

1. Promotions and discounts
2. Promo codes
3. Timer

Let's take a closer look at the benefits of each of these marketing tools.

Promotions and discounts

Discounts encourage consumers to make a purchase because it is associated with a better price. Carrying out promotions allows you to increase sales volume and average check. And regular Providing discounts or participating in loyalty programs helps to create a positive perception of the brand among customers and make them regular customers. 

Promo codes

Promotional codes are an effective tool for attracting new customers and stimulating repeat purchases.

They create benefits for both parties:

• users get discounts, free shipping, gifts or other bonuses that make their purchases more profitable;
• for business This an effective marketing strategy that helps promote products and attract the attention of new customers, as well as collect analytics about the consumer habits of the audience.
   

Cashback (different types)

• Direct cashback

This is a system through which the buyer receives a return of a certain percentage of the cost of his purchases in the form of a cash bonus or credit to his account. Customers can receive cashback without complicated conditions or restrictions, which is a good incentive for purchases. Understanding that a percentage of the purchase price will be returned in the form of a cash bonus increases customers' motivation to make a purchase. 

• Evening from the order amount

This form of cashback stimulates average check growth and allows the consumer to realize greater savings from significant costs. The greater the purchase amount, the greater the cashback. This option cashback can increase average purchase size by motivating shoppers to add more items to their cart.

Free shipping: you year instead of discounts

If a business is not ready to sell goods at a significant discount, it can offer customers another option for material benefits. For example, free additional services. Or delivery of the purchase at the expense of the seller. Let's look at some statistics to support this thesis.

Current Jungle Scout research has shown:

• 80% of consumers expect free shipping at least on orders over a certain amount;
• 66% expect such a service by default.
   

Benefits of free delivery

As part of a Black Friday promotion, free shipping can help businesses:

Залучити більше покупців. Під час Чорної п'ятниці багато людей активно шукає знижки та переваги).

• Attract more buyers. During Black Friday, many shoppers are actively looking for discounts and deals.
• Increase the average purchase price. With free shipping, customers can add additional items to their order.
• Reduce the number of lost orders. If shoppers know that shipping is free, they tend to shop more to ensure they don't miss out on savings.

As we see, in a competitive environment, offering free shipping can set a company apart from other market participants, contribute in attracting the attention of customers and increasing their level of loyalty to the brand.

However, companies should carefully consider the financial aspects of this option, since free shipping can be a large financial burden (especially if the costs of this are not taken into account when calculating prices).

Benefit Signaling Features

In anticipation of Black Friday, many users add products to their “Wish List” in advance in order to purchase them at a significant discount. An additional incentive to make a purchase can be a call to save on shipping, a countdown to the start of a big sale, etc.

• Filling the basket

A proven tool to draw attention to the benefits of free shipping is “getting closer” information. Owners of online stores can add a block to the cart that shows the buyer how many more goods they need to order in order to receive free delivery, and therefore benefit.

• Timer

With Black Friday approaching, shoppers are keeping an eye out for deals early. They often purposefully visit the pages of websites blackfriday.com, theblackfriday.com and other similar resources. To prevent your audience from missing out on a great offer, simply set a timer to count down the time until the promotion starts. This technique subconsciously sends a signal that you should hurry.
 

Black Friday as additional help for the army

Black Friday this is another opportunity to remind the audience about the patriotic position and social responsibility of your business. And also to motivate buyers to joint efforts aimed at bringing our common victory over the aggressor country closer.

We are confident that this year this approach to Black Friday will prevail in Ukrainian business. Thanks to this, we will be able to better support both our army and the Ukrainian economy at the same time.
 

From October 1, 2023, according to amendments made to the Tax Code of Ukraine and The Law of Ukraine No. 265/95-VR “On the use of registrars of settlement transactions in the field of trade, catering and services”, most entrepreneurs are required to use PRO/PRRO when carrying out settlement transactions in cash or non-cash format.

Let us remind you that from January 01, 2022 usage RRO/PRRO should have become mandatory for most private entrepreneurs of groups II-IV. However, due to the martial law in our country government exempted Ukrainian entrepreneurs from fulfilling this condition.

In this article we will tell you who must use cash registers in order not to be subject to fines from the tax authorities; who is completely exempt from using PPO, what fines are provided for violating legal requirements.

What is RPO/PRRO?

RRO (registrator of settlement transactions) - the general name of devices that perform fiscal functions of recording monetary transactions. The most common type of cash register is a cash register that issues fiscal receipts.

PRRO (software recorder of settlement transactions) is digital analogue of cash registers, which issues electronic checks. The seller of goods or services sends them to clients via messengers, e-mail and other methods. Electronic checks have the same legal force as paper checks.

Who should definitely use PPO?

From 10/01/23, legislation obligated individual entrepreneurs who are single taxpayers of the second to fourth groups of the simplified taxation system to introduce cash registers into their work. That is, business entities that accept cash payments, supply goods, sell products and accept payments from bank cards must carry out their business activities using cash registers.

For example, if an entrepreneur uses the technology of cashless payment acceptance using bank cards and contactless payment systems (acquiring), as well as a QR code through which goods are paid for with a payment card or, for example, a key card to an account in order to receive funds, such transactions are considered card acceptance, so they must be fiscalized. As is the case if cash is accepted for payment.

Advantages of online store owners from Glyanec

Recently, the State Tax Service announced that it monitors sales on all online platforms. Since September 2023, tax officials have exposed illegal businesses in many cities of Ukraine.

The monitoring mechanism has not yet been disclosed, but store owners on Instagram and Facebook are warned that they need to register their activities as entrepreneurial and conduct their business officially on online social media platforms.

Glyanec's clients have no reason to worry, because all online stores developed by the web studio are connected to the PPO software. In addition, in the admin panel of the product there is an analogue of 1C for carrying out business accounting operations.

This means that owners of online stores from Glyanetz can work safely without fear of tax audits, huge fines (up to 85,000 UAH!) and other sanctions for conducting business activities without registration.

Who can not use PPO?

There are categories of entrepreneurs who are given the right not to establish a cash register.

• Carrying out payments on IBAN

Individual entrepreneurs of groups II-IV who sell goods/provide services and accept payment using bank details can work without a cash register, providing a standard IBAN number for payment. According to it, clients transfer the required amount to the entrepreneur’s current account at the bank’s cash desk, through a self-service banking terminal or an electronic banking system.

• Providing services (not selling goods)

You don't have to use the cash register either subject to the provision of legal services, servicese-commerce (for example, creation of an online store and so on.), availability of acquiring Monobank or another LiqPay. We are talking about individual entrepreneurs Group I, who are single taxpayers, and they accept bank cards for payment for their services. 

In accordance with the Tax Code of Ukraine, entrepreneurs in this group are not required to use a cash register, as well as account books (RK). Regarding such business entities, there is not a single case when a cash register would be necessary.

• Conducting a business registered in the village

Individual entrepreneurs II-IV groups that carry out retail trade on the territory of the villages may not use PPO legally. But they must maintain account books.
If the amount of annual income of such entrepreneurs at one point of trade exceeds167 minimum wages (as of January 1, 2023 this is UAH 1,118,900), they must use PPO.

However, there is a category of entrepreneurs who are required by law to use PPO since January 1, 2022, even despite accepting payments to a current account or trading in rural areas.

We are talking about the category of sellers selling medicines, jewelry, excise products, technically complex household goods, subject to warranty repair (maintenance) or warranty replacement. A complete list of names of technically complex products can be found at the official website of the Verkhovna Rada of Ukraine.

What is the penalty for non-use of PPO?

As already noted, everyone who must use PPO/PRRO, due to the war, were temporarily exempted from inspections and fines. From October 1, 2023, fines for violation of legal requirements fornon-use RPO returned for all categories of entrepreneurs, including those who provide services (for example, such as online store development).

At the same time, the amount of fines has decreased: previously, for the first case of violation of the law, it was necessary to pay 100% of the cost of the goods, and for subsequent cases - 150%.

From October 1, 2023, the amount of the first financial penalty is 25% of the cost of the goods (works, services) sold in violation. For each subsequent violation, a fee will be charged 50%.

New punitive (financial) sanctions for violation of the use of PRO or PRO are valid from August 1, 2023 to July 31, 2025, but no later than the date of termination/cancellation of martial law on the territory of Ukraine. 

However, the established fine will be charged only for certain types of violations and will be applied to entrepreneurs who are not VAT payers in the case of:

• carrying out settlement transactions using a cash register for an incomplete amount of the cost of goods sold/services rendered;
• failure to conduct settlement transactions through RPO/PRRO with a fiscal mode of operation;
• failure to issue a payment document (check) in paper and/or electronic form.

If other types of violations are detected, you will need to pay a fine of 100% and 150%cost of goods (works, services) sold in violation. For example, if an entrepreneur does not use a PPO or PRO cash register at all.

In addition, this amount of fine for all types of violations (without exception) can be received by an entrepreneur (VAT payer) who trades in excisable goods, medicines and medical supplies, jewelry and technically complex goods.

The only body that has the right to check the availability of cash registers, the proper maintenance of these devices, the closure of reports and the authority to compile administrative materials is the State Tax Inspectorate.

Who will not be fined for violating usage requirements RRO/PRRO?

By returning the norm for the mandatory use of cash registers from October 1, 2023, the government took into account the impact of a full-scale war on business activities.

Thus, individual entrepreneurs located in the temporarily occupied territories of Ukraine, in the zone of active hostilities and in the zone of possible military clashes are exempt from liability for non-use of PPO. Such taxpayers will not be fined for such violations.

Fulfillment of requirements regarding the use of RPO/PRRO will become relevant after the liberation of the occupied territories and the disappearance of the threat due to hostilities.

 

Social Media Marketing (SMM) is an effective development tool in business. Companies around the world actively use it to promote their brands. Businesses aimed at successful and stable operation are interested in cooperation with a qualified SMM manager.

The SMM manager is responsible for managing the company's social networks in order to increase brand awareness, improve cooperation with regular customers and attract new ones, increase sales and other key business performance indicators.

Main responsibilities of an SMM manager

• Strategy Development

One of the main tasks of an SMM specialist is developing a successful strategy. For this he needs to define goals, research the audience, choose social platforms most suitable for this audience and business, prepare a content plan etc.

• Creationuniquecontent

Creation and publishing content (texts, graphics, video, audio, surveys, competitions, etc.) is an important area of ​​work for an SMM manager. All materials must be interesting and attractive to the target audience.

• Attracting an Audience

The work of an SMM specialist is aimed at attracting an audience, so he must know and effectively use relevant methods of promotion and advertising campaigns. To do this, it is important to establish cooperation with influencers, look for and test other tools for attracting subscribers and clients.

• Communication with the audience

One of the main duties of a specialist is interaction with clients and subscribers: answering questions and solving problems, engaging the audience with the help of contests and surveys, etc. That is, the creation of a favorable communication atmosphere for the formation of a positive brand image.

• Campaign analytics and optimization

The next area of ​​work is monitoring and analyzing the effectiveness of advertising campaigns on social networks using analytical tools. Based on the data obtained, specialists work to improve social media strategies and tactics to improve performance.

• Collaboration with other departments

A wide range of responsibilities of an SMM specialist involves interaction with marketing, sales and customer service departments. Such cooperation helps to implement the strategy and timely adapt it according to changes in industry and audience behavior. 

A specialist who is well versed in analytics, social media trends, knows how to create content and can effectively interact with the audience will be able to perform all of the above responsibilities efficiently.

Let's consider what knowledge and skills a professional needs SMM-specialist.

What you should know and be able to do SMM-specialist

To successfully work in the field of social networks and marketing, an SMM specialist will need many different skills. Let's list the main ones.

• Content creation. Skill generate visually attractive, high-quality content of various types - text and graphics, as well as video and other multimedia materials.
• Copywriting. Skills in writing interesting and meaningful texts for advertising messages, product descriptions and other materials that attract an audience.
• Advertising on social networks. Knowledge of social media advertising platforms (e.g. Facebook Ads, Instagram Ads, LinkedIn Ads) and ability to create and optimize advertising campaigns.
• Analytics. Ability to use analytical tools to measure campaign performance and examine data to improve strategies.
• Knowledge of trends. Monitoring general trends in social networks, understanding what types of content and what platforms are currently popular and interesting to the target audience.
• Social skills. Ability to interact with audiences, respond to comments and messages, creating a positive brand experience.
• Strategic thinking. Understanding of business goals and the ability to develop SMM strategies that help achieve them.
• Technical skills. Understanding of how different social media platforms work, knowledge of the basics of SEO (Search Engine Optimization), skills in working with various programs and tools for data analysis and content creation.
• Creativity and innovation. Ability to come up with new and interesting ideas for content and advertising campaigns that will help the company outperform competitors.

The listed skills help SMM specialists effectively interact with the audience, popularize and develop the brand, and achieve the company’s marketing goals on social networks.

Why a business needs an SMM manager

Using SMM allows companies to succeed and grow further. Let's list several key areas that require the participation of an SMM specialist:

1. Popularization of the brand

   Social media managers help companies expand their audience by talking about the brand through social networks. They create and implement strategies to increase the number of subscribers and attract attention to the company's products or services.

2. Attracting clients

   Social media professionals use social media to attract potential customers by running advertising campaigns and collaborating with influencers to promote products and services.

3. Achieving commercial goals

   Companies use SMM to increase sales by advertising products or services on social networks, which helps convert audiences into customers. Therefore, the task of an SMM specialist is to help a business, it is possible to implement commercial activities faster and faster aims.

4. Interaction with clients

   SMM managers work with the audience, establishing interaction with customers through answering questions, conducting surveys, creating promotions and more.

5. Market and competitor research

   Specialists of this profile monitor the activity of competitors on social networks and analyze the audience’s reaction to their advertising campaigns. This allows companies to quickly and better adapt their strategies to the demands of the times and stay ahead of competitors.

6. Brand reputation support

   SMM specialists monitor reviews of the company and respond to negative reviews. This helps create and strengthen a positive brand reputation.

Conclusion

The successful work of the SMM manager is an important component of the marketing strategies of successful companies. Thanks to SMM, it is possible to ensure an effective presence of the brand on the Internet, increase its reputation, strengthen the company's connection with the audience, increase sales and increase competitiveness.

If you want to receive professional SMM services, in particular, you are planning to launch and develop your project on Instagram, do it together with the company Glyanec! A list of successful businesses that have already used this service can be found at link.

 

In the world of web design and development, animation has become a key element in attracting users' attention and improving the user experience. While creating complex animations used to take a lot of effort and time, LottieFiles technology and its new DotLottie format have changed the rules of the game. One of the main advantages of LottieFiles is the use of vector animation, which allows you to maintain high quality and clarity of images at any scaling. Thanks to its potential, the technology has become one of the most popular tools for web designers.

What's happened LottieFiles

LottieFiles is an online platform for designers and developers that simplifies the process of creating and using animations. It is based on the Lottie library developed by Airbnb. Lottie allows you to embed vector animations into mobile and web applications, providing enormous space for creativity.

LottieFiles provides all the necessary tools to create, design, edit, test, render and display Lottie animations, satisfying all your motion design needs.
Lottie is a lightweight animation format that can be exported from Adobe After Effects as JSON files. Lottie's files are smaller compared to GIF and PNG and developers can easily use them in their code.

Advantages LottieFiles

• Simplicityuse

  LottieFiles provides an easy-to-use interface for downloading, viewing and editing animations without requiring extensive programming knowledge.

• Cross-platform support

  Vector animations created with Lottie can be used on multiple platforms, including Android, iOS, and websites.

• High performance

  Lottie's animations consume less device resources, making them an ideal choice for mobile applications.

DotLottie: An innovative way to save animations

Community LottieFiles actively develops its products and improves their capabilities. The innovative version of the program is very popular — DotLottie. This format ensures the convenience and speed of loading animations on the Internet, making them more accessible and convenient to use.

Some benefits DotLottie

1. Compactness. DotLottie uses a minimal amount of data, ensuring fast loading of animations even with a slow Internet connection.
2. Reduced impact on performance. DotLottie files consume less memory and computing resources, ensuring high-quality playback even on weaker devices.
3. Compatible with third party platforms. The DotLottie format can be used in a variety of environments, including websites, apps and social media platforms.

Separately, we should consider another important advantage of DotLottie.

Smaller animation files

Unlike format used in LottieFiles JSON, DotLottie provides an alternative compression method that allows you to create significantly smaller animation files. The effectiveness of this approach can be seen in terms of the successful replacement of embedded image resources through URI data.

DotLottie can pack multiple animations into one file. This is an important benefit that can significantly reduce the operational costs of bandwidth.

The future of animation with LottieFiles and DotLottie

With LottieFiles and its optimized version DotLottie, we are moving to a new stage in the development of animated content on the Internet. These technologies allow you to create immersive, creative animations while maintaining performance and loading speeds.

This opens up a lot of opportunities for web designers, developers and content creators, helping them create amazing content that stays in the minds of users.
Glyanec company successfully uses the advantages and capabilities of this progressive technology when creating websites.

Examples:

• https://helpdeskstar.org;
• https://ukraina.org.ua;
• https://citizenenergy.com.ua;
• https://vinspecbud.com.ua.

Conclusion

Thanks to LottieFiles and DotLottie, we can expect new and exceptional animation solutions in all areas of virtual reality, gaming, education and marketing. These technologies open the door to the wonderful world of animation, where the only limit is our imagination.
 

The company Glyanec developed branding for the Yakushyntsi Territorial Community in Vinnytsia district, Vinnytsia region (administrative center — Yakushyntsi village).

Until now, the territorial community used various elements that needed to be unified into a single style to create a recognizable image of the community and its visual identity.

We developed an identity that is based on the values of the Yakushyntsi Territorial Community and is part of the community's strategic development plan.

The identity reflects the uniqueness of the territorial community, its distinctiveness, and what can attract attention and spark interest. It combines emotions and rationalism, which will help better represent the community and increase its competitiveness.

The developed identity was unanimously supported by the deputies of the Yakushyntsi Village Council. This issue united all the deputies, even those from the opposition and the ruling party. 

Our identity unites communities!

The list of works completed by our team:

1. Development of the Yakushyntsi Territorial Community brand identity.
2. Development of a new style for the coat of arms of the Yakushyntsi Territorial Community.
3. Development of a new style for the flag of the Yakushyntsi Territorial Community.
4. Development of the logo for the Yakushyntsi Territorial Community.

5. Development of a guide for using the community's style:

   - usage and adjustment of the coat of arms colors;

   - use of the coat of arms in monochrome for light and dark backgrounds;

   - examples and rules for the proper use of the community's coat of arms and name;

   - examples of improper use of the community's coat of arms and name;

   - rules for using the protection zone, rules for using the coat of arms on colored and monochrome backgrounds;

   - rules for placing the community's coat of arms on images.                                           

6. Guide to using the fonts of the territorial community (examples of working with text documents for different types: headings, subheadings, main text).
7. Development of official symbols for the Yakushyntsi Territorial Community.

8. Development of a color palette for the Yakushyntsi Territorial Community: 

   - examples of correct color combinations; 

   - examples of combinations not recommended for use.

9. Visualization of the Yakushyntsi Territorial Community brand identity on electronic documents

   - screensavers for electronic devices;

   - document templates;

   - envelopes;

   - business cards.

10. Visualization of the Yakushyntsi Territorial Community brand identity on printed products:

    - document folder;

    - envelopes;

    - notebooks;

    - t-shirts;

    - paper bags;

    - tote bags;

    - cups;

    - mugs.

11. Visualization of the Yakushyntsi Territorial Community brand identity on promotional and informational materials: 

    - brochure, book (vertical format);

    - brochure, book (horizontal format);

    - photo zone;

    - billboard;

    - banner (roll-up);

    - bus stop;

    - transportation;

    - tourist sign;

    - signs for stores and establishments with examples of proper usage;

    - office signs with Braille;

    - street signs.

You can view the completed work via this link.

The creation process of web products different IT specialists are involved, and each of them belongs to the front-end “camp” or back-end Beginners who plan to create websites and mobile applications, during the process of training or internship, need to decide in which professional direction it is more convenient and interesting for them to realize their potential in order to become the best in their field.

In this article, we will tell you what knowledge and skills you need to have, to become a frontend developer.

How front-end is different from back-end

Front-end is the client (visible) side of the interface. That is, everything that the browser displays on the screen and with which the user interacts on the site page: buttons, text, images, tables, arrows, banners and other visual elements of the Internet resource.

The Frontend Developer develops the structure and logic of the site. As a result, it creates a comfortable environment, which helps you use the Internet resource: find information, receive online consultations, click buttons to purchase a product or order a service, etc.

Backend-developer works on the software and hardware part of the service and deals with the processes occurring on the server. In particular, he performs work related to databases, website system architecture, resource management, cloud computing integration, performance monitoring, scaling, streamlining and security of server code.

That is, the code created by a front-end specialist interacts with the user, and the back-end code interacts with the data on the server. In other words, frontend is what we see and what we interact with. And what’s “under the hood” is hidden from view — backend development.

What exactly does a Frontend Developer do?

One of the areas of specialization of a front-end developer is the layout of a website, the development of a user interface and the implementation of scripts into it. But he is also involved in more global processes of creation of sites and applications (in particular, the server part). Therefore, its work requires knowledge of libraries and frameworks (for example, React, Angular, Vue.js, jQuery, etc.), JavaScript, CSS processors, and back-end technologies, Unit testing) etc.

Where to start getting acquainted with front-end?

Experienced experts advise beginners to start studying the topic with children's books on programming. They are written in clear language, without complex formulations, and are aimed specifically at introducing the subject - and this is simply a godsend for those who are taking their first professional steps. Special (“adult”) literature will help those who are already in the subject.

You can also take online front-end development courses. There are many free platforms (such as Codecademy, MDN Web Docs and freeCodeCamp) that provide learning material and practice problems. Consider taking relevant online programs from Coursera, Udemy, edX, Pluralsight, etc.

What you need to know to become a Frontend developer?

• HTML и CSS

HTML (HyperText Markup Language) is the main markup language for creating web pages. You must understand the structure of an HTML document, tags and their purpose.

CSS (Cascading Style Sheets) is used for styling web pages. You need to learn how to apply styles to HTML elements, change colors, sizes, fonts and layout of elements.

This is the basic knowledge you need to master.front-end developer, because these languages ​​are responsible for how web pages and what the site looks like in a browser.

You can learn HTML and CSS on your own - from books, free or paid courses. The main thing is not just to get an idea of ​​languages, their attributes, operating principles and capabilities, but to immediately practice by creating websites. And in the process of work, it is important to learn to understand the structure, and the necessary tag, if necessary, can be found on the Internet. You can also study layout guides to learn step by step how to convert PSD models into web pages.

• JavaScript

JavaScript is a programming language for frontend development that helps you create web pages interactive elements. You need to master the basic syntax, variables, functions, event handlers and DOM (Document Object Model).

• DOM (Document Object Model)

DOM is a representation of the structure of an HTML document in objective form that can be interacted with using JavaScript. It is important to understand how to work with the DOM -elements to change the content and structure of the page.

• Responsive web design

You already need to learn how to create websites that display correctly on different devices and screens of different sizes (mobile phones, tablets, desktops).

• CSS preprocessors

Understanding CSS preprocessors such as Sass or Less can simplify the process of writing styles.

• Version Control/Git

Knowledge of version control systems such as Git is important for collaborating on projects and tracking code changes

• Check the code

Understanding the debugging process (Debugging) helps to find and fix errors in the code.

• Working with collections (Build Tools)

Knowledge of such tools like Webpack or Gulp will greatly simplify the development, optimization and build process web projects.

• SEO and Performance Basics

Understanding the basics of SEO (Search Engine Optimization) helps you create websites that are better indexed by search engines. Performance analysis tools (such as Lighthouse or PageSpeed Insights) can help you optimize the performance and loading of web pages.

• Security basics

To prevent attacks on web services, it is important to understand the types of threats and implement the measures necessary to protect them. This will require knowledge of security fundamentals related to preventing XSS and CSRF attacks.

• API

You must understand how to interact with web servers and other data sources via API (Application Programming Interface).

• Text editor or integrated development environment (IDE)

It is important to choose a convenient text editor or IDE for writing code. Popular options include Visual Studio Code, Sublime Text, Atom, and WebStorm.

What else is needed to successfully master the profession?

• Skill to work in team

Being a freelancer is the dream of every developer. But you need to understand that working in a team allows you to quickly learn, improve, and adopt the experience of senior developers. Moreover, many projects involve collaboration with other developers, designers and managers, so the ability to work in a team is an important skill.

• Continuous improvement

Technologies are developing rapidly, and the field of web development is constantly changing. It is important to always be aware of new methods and approaches in order to continuously grow professionally. It is also important to develop your own projects: this helps to gain experience and improve skills.

Through self-improvement, you can become a better front-end developer. The demand for such specialists is constantly growing as companies and brands look to expand their online presence. This makes front-end one of the most profitable industries in the IT industry.

How you can become part of our team

If you are already an experienced developer and want to join our team, send your resume to our Telegram bot. We value talented specialists, and As a professional in your field, you can become an integral part of our team. More information on our website.

Free courses for Drupal Frontend Developer 

Web Studio Glyanec developed thousands of successful projects on the Drupal platform. What others thought was impossible, we accomplished 10 times faster, cheaper and better. We are ready to share our experience, so we offer those interested in the field of web development free courses. We have our own Drupal school, where you can gain the necessary knowledge and skills that will help you become a highly qualified Frontend Developer.

We provide our students with a unique opportunity to work under the guidance of practicing professionals and gain invaluable professional experience working on real projects, which is the key to success in the IT industry. After completing the training and successfully completing the final assignments, the best students can receive an invitation to work in the team of the Glyanec web studio.

In April 2022, due to security concerns, Google blocked the ability to use Google Business and add new objects to Google Maps. For 1.5 years, Ukrainian users could not leave reviews and ask questions, and entrepreneurs could not add information about their businesses.

Thanks to the efforts of the team of the Ministry of Digital Transformation of Ukraine, which fruitfully cooperates with Google, the restriction was lifted at the beginning of September 2023.

Information about the resumption of the ability to add business information to Google Maps and use Google Business reported Minister of Digital Transformation Mikhail Fedorov.

He thanked Google for its "balanced and fair decision." It “will help Ukrainian entrepreneurs who, despite a full-scale war, are developing businesses, creating new jobs and supporting the state’s economy.” According to him, Ukrainian business needs such a “tool for promoting and finding new clients.”

Please note that in temporarily occupied territories and in regions where active hostilities continue, these Google services do not work.

Useful online tools

Google Business and the ability to add new locations to Google Maps are useful tools for businesses of all sizes to improve their online presence and provide more relevant information to users. Let's talk in more detail about these opportunities and their implications for business.

Google Business Benefits

1. Increase business traffic

Google Business (formerly Google My Business) allows you to create or improve your company profile on Google. This helps increase business mentions in Google search results, on Google Maps and other services of this search engine. Potential clients can quickly and easily find you and learn more about your business activities, hours, contact information, reviews, etc. Business information helps potential clients quickly find and contact a company.

2. Informing about changes

Owners of relocated businesses can change the location in their Google Business profile and attract customers in the new location. For many entrepreneurs, this is a very important option in today's environment.

3. Reviews and ratings

Entrepreneurs have the opportunity to receive feedback from clients. For any business, It is important to respond to reviews, including negative ones, to maintain a positive company image. This approach helps to build and maintain good communication with clients, and, if necessary, quickly resolve their problems.

4. Statistics

Google Business makes it possible to view statistics and analyze your business profile. In particular, receive consolidated information on the number of views and clicks on a phone number. This helps you better measure the effectiveness of your Google presence.

5. Photos and videos to improve your profile

Can add photos and videos of your business to, for example, demonstrate on Google Maps interior of an office or retail outlets, present products, talk about services, etc. This makes it possible to make the business profile more attractive to users.

6. Announcements

Thanks to the functionality and capabilities of Google Business, you can run advertising campaigns to attract more customers through promotion business in Google search results.

Adding new places to Google Maps

Adding new items to Google Maps helps disseminate information about certain places, attractions and businesses. Users and businesses can add properties to Google themselves using:

1. web versions Google Maps;
2. Google Maps apps for mobile devices.

You can also add reviews and photos to objects already listed on Google Maps to share your experiences and impressions

Usually, the information that adds the user is being monitored by Google, and it may take time for it to be published on the map. Therefore, review or content is published as long as the content complies with Google's Google Maps Content Guidelines and Policies.

Meaning interactions with Google Maps

1. Keeping maps up to date

Adding new features or updating existing ones helps keep the information on your maps up-to-date and complete.

2. Help the online community

User activity helps spread information about new places and businesses or quickly inform the online community about changes that have occurred to objects present on the cards

3. Travel and recommendations

When many users add and tag points of interest, it allows others to receive recommendations for places to visit while traveling or staying.

Adding new objects to Google Maps: business benefits

Presence of information about business on Google Maps helps to attract new customers, make the company more accessible and competitive in the market, increase its online presence.

1. Increased visibility

Having your business listed on Google Maps increases its visibility to potential customers when they search for services or products in your area.

2. Attracting new clients

Google Maps helps attract new customers, especially locals and those traveling and looking for places to shop, dine, relax, and more.

4. Rating improvement

Users can leave reviews and rate your business on Google Maps. Positive reviews and high ratings also help attract customers.

5. Opportunity for promotion

You can use Google Maps as a tool for advertising and marketing by posting promotions or special offers on your page.

6. Analytics

Google gives businesses access to analytics about how users interact with your business on Google Maps. You can study viewership data and other metrics to improve your promotion strategy.

All of the above actions improve the availability of information for users and attract attention to a customer-oriented and socially responsible business, which, of course, has a positive effect on its recognition, and therefore on development and scaling.

Recently, the European Parliament considered issues regulation of artificial intelligence. The draft law on artificial intelligence (Artificial Intelligence Act, AI Act) was adopted by an overwhelming majority, which, according to Roberta Mezoli, head of the European Parliament, should "set the global standard" for the future.

In addition, the European Parliament has filed an antitrust lawsuit against Google, which is seen as a major step towards regulating AI technologies.

What is the value AI Act?

The main goal of the Artificial Intelligence Act is to create a safe environment for the use and development of artificial intelligence, which guarantees users the protection of their rights. According to parliamentarians, the conditions for this should provide certain restrictions for those AI systems that can affect the subconscious of people.

Some AI programs may be banned outright if the risk of their use is determined to be "unacceptable". With regard to “high risk” technologies, they plan to introduce significant restrictions and establish new requirements for the transparency of such systems.

The law will come into force no earlier than 2025. The final version has not yet been released, but since the draft text has been made public, it is possible to analyze what the new draft rules on the use of AI have to offer.

Restriction associated withe motion recognition

They plan to introduce a ban on the use of programs for recognition of emotions during inspections (by police, border guards, migration service, etc.). As well as AI tracking the emotional state of company employees, students, pupils (in the workplace, in educational institutions, etc.).

Developers of AI programs for emotion recognition, of course, do not like this prospect. They insist on the benefits of their software, arguing that, for example, by the expression on the driver's face, you can determine in time that he falls asleep at the wheel of a vehicle. In the same way, you can identify students, students who find it difficult to learn.

Limiting real-time biometric tracking of citizens

Experts predict the most fierce debate among legislators regarding this ban. And it is clear why: in France, for example, they are lobbying for an increase in the use of digital facial recognition tools.

Representatives of law enforcement agencies of EU member states are against a complete ban on remote biometric identification. They argue their position by the fact that the use of such technology facilitates the search of missing children, identifying criminals, preventing terrorist threats.

The problem is indeed multifaceted, so it is important that the choice of AI systems and their use is strictly regulated.

Social Tracking Restriction behavior

Scheduled introduction of restrictions on the use of social scoring of citizens in the formation of their generalized data-portrait. Now information social behavior is actively used by various institutions when deciding on: issuing mortgage loans (banks), hiring employees (employers), choosing insurance rates (insurance companies), etc.

Europeans want to protect themselves as much as possible from the bitter experience of countries with authoritarian regimes. A striking example is China, with its infamous social rating system that provides total control of individuals through the collection and processing of their personal data. For example, citizens with low rating it is difficult to find a good job, get a loan and even buy transport tickets. 

Restriction of use copyrighted material

Larger neural network language models (such as GPT-4 OpenAI) are likely to be banned from collecting copyrighted data. AI research lab OpenAI has already come under the spotlight of European legislators due to intellectual property infringements.

The new law speaks of the need for marking copyright content, which must be preserved even after its modification. Tech industry lobbyists have a lot of complaints about potential innovation, so they are trying to resist the appearance of such a ban.

Limitation of social media recommendation algorithms

Modern algorithms that form the list of recommended content are often criticized by human rights activists. And there are reasons for this, since the leakage of personal data has been repeatedly recorded. Users due to interactions with certain advertising accounts.

If new rules are adopted, the referral system on social media platforms will be subject to more scrutiny. And tech companies will take more responsibility for the impact of user-generated content.

Conclusion

The development of AI technologies is associated with the risk of spreading disinformation, increasing the vulnerability of digital systems, social manipulation and mass surveillance. The AI ​​Act draws attention to the need to regulate neural network tools in order to prevent possible negative consequences of using Artificial Intelligence technologies.

We believe that every business has a responsibility to the society in which it operates. Therefore, our company makes every effort to support charitable organizations, projects, social initiatives and does everything possible to bring our victory closer by helping the Armed Forces of Ukraine.

Our mission is to make the world a better place, and we believe that charity is one of the key tools to achieve this goal.

Charity for us is a moral duty! Since the beginning of the full-scale war, Glyanec has been actively supporting the Armed Forces of Ukraine, both with significant financial contributions and other resources.

How we help

The amount of total assistance to volunteers is 122 500 UAH

Assistance to the military from Bakhmut – 5000 UAH

Funding has also been allocated for:

• trench candles – 2 000 UAH

• task from the service – 65 800 UAH

• donations for cars for the Armed Forces of Ukraine – 21 500 UAH

• Intel Xeon processor – 4 900 UAH

• drone case – 1800 UAH

• drone – 5000 UAH

• drone DJI Mavic 3 – 17 800 UAH

• treatment of wounded soldiers – 20 000 UAH

• 14 radios – 20 400 UAH

• tablet for the Armed Forces of Ukraine – 3200 UAH

• helmet and night vision device – 41 000 UAH

• thermal imager – 10 000 UAH

• satellite modems for Internet connection Starlink – 40 000 UAH

In addition, during a period of constant shortage of electricity supplies, we have equipped the office with an official "Point of Indestructibility", which provides assistance to residents of the city. The item is equipped with a generator, Starlink satellite modemand batteriess. We always have the internet, electricity, heat and water for everyone who needs it.

Helping the community

We also pay special attention to our community:

• we carry out environmental campaigns for cleaning green areas and landscaping;

• we regularly launch charity programs for children and cooperate with local charitable organizations;

• we provide active assistance in arranging the educational environment of the local school.

Webstudio Glyanets provided the KZ "Zarvanets Gymnasium" of the Yakushinets village council of Vinnitsa region:

• 13 computers;

• Apple Mac mini;

• 8 monitors;

• 3D printer;

• 10 pairs of headphones;

• 2 tablets;

• 7 modern boards;

• kitchen tools;

• photo zone;

• first aid device;

• generator.

We helped set up the school to automatically switch over to generator backup to keep the restroom running and online learning when the power went out.

And also our company completely updated the computer class of this gymnasium.

Why help it is important

Charity is part of the corporate culture and values ​​of our company! We strive to become an example for other companies. We want to show that charity is an integral part of success, and also to prove that together we are strong!

All photos and videos can be look by links:

https://www.instagram.com/reel/CpfgxdwDE9-/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/p/CmoMtiANYD1/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/s/aGlnaGxpZ2h0OjE3ODYzNDI4ODk5NTcxNjIx?story_…

https://www.instagram.com/p/CfPDnF7okXx/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/p/CrtFaVitnpa/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/reel/CrN9bg7OSQm/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/p/CrvyNXhtROA/?igshid=MzRlODBiNWFlZA==

https://www.instagram.com/p/Cr5q9R1NPgO/?igshid=MzRlODBiNWFlZA==

Modern web design is developed on the principles of universal inclusive design. The main idea is to ensure the availability of software products and services for all users, regardless of their experience and capabilities. Such design involves various technologies and tools that make software products and services more accessible to people with reduced capabilities. Approximately 20% of web resource users (approximately one in five people) have some kind of mental or physical impairment. And this has a direct impact on the interaction with digital products and services. We recently implemented the labeling of foods containing milk, gluten, eggs and nuts on our new food delivery websites. This information helps improve the lives of clients with food allergies or food intolerances.

However, this is only the first step. We are developing and want to make our websites accessible to all users, taking into account their special needs. We want every customer to easily find the information he/she needs and use the services without interference.

Inclusiveness for us is a moral and ethical approach to business, demonstrating our desire to provide quality assistance to all our clients. We want to create a safe and welcoming environment for everyone, not just a specific audience.

One of the main arguments for the implementation of inclusiveness is the legislation of the European Union. What we do will work for many years. Therefore, it is important for us to go ahead and comply with European standards right now. However, this is not the only argument.

Our team is working hard to make our websites accessible to all types of users, including people with special needs. We use technologies to help people with various visual, hearing, and motor impairments simplify their interaction with the website.

The need to create inclusive websites is logically justified: it allows increasing the accessibility of information and services for people with special needs. A website with an inclusive design is a special web resource that is convenient for people with visual, hearing, motor impairments, and the seniors.

The following special features will be available on the sites:

• for people with visual impairments - the possibility of increasing the font and changing the color of the text, the use of special programs for voicing the text;

• for people with a hearing impairment - videos with subtitles or other special playback modes for video and audio content;

• for people with mobility impairments - keyboard shortcuts and other options that allow them to use the website without the need for a computer mouse.

Inclusive design helps increase the accessibility of information and services to all users, not just people with reduced capabilities and special needs. This can have a positive impact on the company's reputation and will help attract the customers.

In addition, an inclusive website is an expression of the Corporate Social Responsibility. It allows the company to contribute to the creation of a modern society, in which the main principle is the observance of human rights regarding equal access to necessary services.

The creation of inclusive websites is an important factor in business growth, improving the quality of company services and approaching the quality standards of the European Union.

With artificial intelligence (AI) and the work of the neural network, most of us interact every day, but we don’t even think about it.

• Google uses Artificial intelligence (AI) to improve search results, compose email texts etc.
• At Amazon, artificial intelligence manages supply chains, instructs warehouse robots, and predicts which job applicants will be effective workers.
• Meta implements algorithms that encourage users to spend more time on social networks.
• Apple supports the digital assistant Siri, etc.

The number of technological products based on the achievements of artificial intelligence is increasing. Over the past year, AI has taken a significant step forward, with machine learning developments emerging from science labs and becoming a likely source of profit for businesses.

The introduction of Artificial intelligence has become mainstream. In early August 2022, thanks to a series of drawings depicting what the future of our country could be, many Ukrainians learned about the Midjourney neural network. And in February 2023, we got access to the ChatGPT chatbot created by OpenAI.

Let's take a look at how ChatGPT and Midjourney work and what their business benefits are.

Revolutionary Chatbot ChatGPT

ChatGPT is a large language model trained on the GPT-3.5 neural network. The developer provided users free access to ChatGPT on your site. This chatbot is fundamentally different from similar developments: its answers are as close as possible to natural human responses.

Microsoft has invested several billion dollars in this project and integrated it into its Bing search engine. At the beginning of March 2023, the company introduced a major update to Windows 11 with a built-in ChatGPT chatbot. It is reported about the introduction of this technology in office programs, including Word, Excel and PowerPoint.

What can ChatGPT do?

The chatbot can answer questions, generate texts and dialogues, write scripts, short stories, poems, perform other speech tasks. ChatGPT can be used to automate responses to social network users, to create texts for a website, to write resumes and cover letters for vacancies, etc.

In addition, a skilled chatbot can:

• analyze financial statements;
• solve complex mathematical problems;
• create simple computer codes at the request of the user and even simple applications.

The wide functionality of the chatbot interested the business. According to some reports, ChatGPT can optimize up to 75% of routine tasks. Therefore, companies began to test how useful it can be for business tasks.

Why ChatGPT is useful for business

Here are some examples of using the range of skills of the new chatbot with artificial intelligence:

Customer Service Improvement

ChatGPT can be used to create chatbots that can generate automated responses to user questions. This will improve customer service and ensure continuous 24/7 support.

Data analysis

Chatbot is able to analyze data, allowing businesses to gain valuable insights that will help make more informed marketing decisions.

Business process optimization

Automation of routine tasks allows you to optimize business processes and reduce the number of errors associated with the human factor.

When it comes to the work of developers, such a tool helps not only automate the routine, but also free up time. Time that can be spent on creativity. Or work on other tasks, the implementation of which, thanks to the creative and critical thinking of a person, is not yet subject to AI.

Product Development

Using ChatGPT can develop products and services based on artificial intelligence. For example, create personalized recommendations for buyers, automated project management systems, etc.

Advertising campaigns

Creation of personalized advertising campaigns allows businesses to reach out to their customers with targeted offers that meet their individual preferences. And since ChatGPT can perform such tasks, it means that it can help improve the effectiveness of advertising.

Brainstorming

Also ChatGPT can be used for naming, writing slogans, generating ideas for promotional materials based on keywords. In just a few minutes, the chatbot gives dozens of different options - you just have to choose the most successful one.

So, ChatGPT can provide the implementation of diverse automated solutions. And this means that this tool really has a powerful potential for improving the efficiency of business processes.

Neural network Midjourney

Midjourney is a neural network that can turn user-supplied text into an image. It can generate quite realistic photos of people, animals, objects and spatial objects. These images can be used for commercial purposes as well.

Advantages of the Midjourney Neural Network

High quality. Midjourney is able to create sufficiently high-quality images with high detail, corresponding to the text description. In particular, the latest version generator images, according to the developers, will be able to create high-quality images with more diverse source data. Midjourney V5 supports wider statistical and dynamic range, provides support for seamless textures, offers an extended choice of aspect ratios, etc.

Speed. Midjourney creates images very fast, which allows the user to create a large amount of photographs and drawings in a short time.

Flexibility. The Midjourney neural network can be trained on various types of data and is able to create images for everything from game development to data visualization.

Availability. Midjourney is a platform with public functionality. Its tools are free and legal to use. Note that users who have opted for a basic set of features neural networks (demo access), can create 25 images for free. Three paid tariffs (Basic, Standard and Pro) provide more opportunities for the number of image generation.

According to the commercial terms of use of the service published on the Midjourney website, a user who has chosen a paid subscription (Paid Member) receives all property and non-property intellectual property rights to the created image in accordance with Art. 15 of the Law of Ukraine "On Copyright and Related Rights".

Which business needs can meet Midjourney functionality

Marketing and advertising

Realistic images generated with Midjourney can be used to create promotional materials: banners, social media, e-flyers, etc. Quality marketing materials help increase the attention of potential customers to a product or brand.

Product development

The neural network helps to create the most realistic images of a product for its testing, presentation and advertising. High quality and unique image design increases the attractiveness of the product for customers, helps the company to gain a competitive advantage. All this helps to increase sales and improve brand reputation. 

Educational materials

Midjourney is able to generate high-quality images for educational materials that promote topic interest and more detailed study of information.

Site creation

With this tool, you can generate high quality realistic images for websites. They provide a higher visual appeal of the Internet resource for users.

As you can see, Midjourney opens up opportunities for creating an attractive visual component of goods and services. Using images created by a neural network, of course, can positively affect the reputation of the brand and attract the target audience.

Artificial intelligence (AI or AI from English Artificial Intelligence) is an important tool for online stores striving to maintain a competitive edge and meet customer needs. AI has several advantages that help online stores ensure a high level of efficiency and customer satisfaction.

First of all, AI allows analyzing customer behavior data and recommending products that might interest them. This helps stores offer personalized advertising campaigns that attract customers' attention and save their time.

Additionally, AI can automate processes such as responding to customer messages and processing orders. This allows stores to save time and resources that would otherwise be spent on manually handling these processes.

AI can assist stores in maintaining accountability and transparency throughout the entire order lifecycle. For example, AI can be used to track deliveries and notify customers about the status of their orders.

Marketing efficiency: AI can help determine the most effective marketing channels and identify relevant offers for customers, thereby increasing the effectiveness of marketing campaigns and boosting sales.

Thus, artificial intelligence can make a significant contribution to the development and efficiency of online stores. With AI, stores can provide better service to customers, save time and resources, and improve their processes.
 

The morning of the overwhelming majority of modern people begins with reading the news on their smartphones. Throughout the day, we look at the screen of our mobile device countless times: we open news websites, Telegram, Facebook, Twitter, or Instagram and scroll through our feeds for hours.

At first glance, there is nothing wrong with this. However, according to studies, people subconsciously seek out negative news. Why do they attract us so much? Is uncontrolled scrolling harmful? How can we combat this?

Let's try to figure it out.

Why do we seek negative news?

Subconsciously, humans are inclined to search for bad news. This is due to evolutionary processes. In the past, in order to survive, people had to be particularly sensitive to dangers.

Our ancestors had to be especially attentive to indicators of life-threatening situations. Therefore, the modern human brain instinctively "looks out" for such threats. The longer we scroll through news online, the more dangers we find.

If an average person reads mundane or not-so-strange news, they might find it interesting but not emotionally react. However, something potentially threatening or alarming instantly grabs attention and stimulates the imagination. The brain records these reactions — a tendency to focus on more negative information is formed.

Moreover, all mass social phenomena instantly trend. For example, three years ago, it was impossible to avoid horrific news and discussions about COVID-19.

In such a situation, many may feel a certain pressure from society. It is perceived as if one is being forced to accept a particular opinion. People unconsciously start looking for information that confirms the correctness of their viewpoint. Yet, they only sink deeper into negativity. Thus, uncontrolled scrolling, unfortunately, only worsens the situation.

How does reading bad news affect our lives?

The internet provides us with instant access to news:

• we have the opportunity to stay informed about current events (for example, the most searched name of famous people who passed away in 2022 was Zhirinovsky);
• to use information for our own benefit;
• and we can also gain a sense of control over the situation.

But the more we worry, the more we want to control the situation and the people around us. Many believe that being well-informed is a great way to manage what’s happening.

However, in reality, according to psychologists, this only leads to greater anxiety. And our awareness cannot influence the global course of events. Probably, except in situations involving rescue. Or finding vital items (for example, the most popular search request at the end of 2022 in the "Shopping" category was generator).

What does the term "doomscrolling" mean?

Doomscrolling  is the excessive and uncontrolled consumption of negative news on social media or other content-sharing platforms.

The English term doomscrolling arises from the combination of the words doom (darkness or evil) and scrolling (quickly flipping through pages online). In other words, doomscrolling is an endless "feed of alarming news."

Since February 24, 2022, almost every Ukrainian using a smartphone has encountered the phenomenon of doomscrolling. For many, it has become one of the only options to fill the void of uncertainty. By the way, the top search in Google in 2022 in Ukraine was "air raid alerts map."

Experts consider doomscrolling to be a significant problem that hinders people's ability to maintain critical thinking. It is hard to argue with this, as many would agree that at some point, any communication turns into an exchange of what has been "scrolled" throughout the day. This seems to be a protective reaction, a way to find understandable scenarios for the situation's development.

It should also be noted that each of us has different sensitivities to news with high emotional involvement. Specialists differentiate between two types of people: some can abstract from the information received (not "filter" it through themselves), while others constantly think about bad news. This negatively affects their well-being. Therefore, there is no positive effect from endlessly scrolling through news feeds: it does not reduce but only increases anxiety. 

What is the danger of doomscrolling?

Essentially, any action that we cannot control automatically becomes a problem. The obsessive need to find answers, regardless of how good or bad the news is, turns into a vicious circle:

1. The more time we spend scrolling through news feeds, the more threats we discover.
2. The more we read about them, the more we worry.
3. The more we worry, the more everything around seems dangerous.
4. Eventually, we return to social media in search of information that might help us find a way out of danger. It’s no surprise that in Google search queries over the past year, the most popular figure has been Arestovych. His phrasing and soft tone of voice have indeed become a "soothing" presence for many. 

Doomscrolling is a destructive phenomenon

"Measured" use of social media does not cause harm. However, intensive (unhealthy) monitoring of news can provoke feelings of helplessness and heightened anxiety:

• sleep and eating behaviors are disrupted;
• there is a desire to eat or drink away negativity;
• cognitive functions decrease;
• negative thinking can turn into aggression, and then into apathy or depressive states.

Thus, the overall quality of life deteriorates. Why? Because doomscrolling distracts us from our own thoughts and feelings. And this is dangerous for emotional health.

Studies have shown that most respondents are not fully aware of how strongly this can affect their psyche. Many tend to catastrophize the future, feeling incapable of maintaining normal productivity and carrying out routine tasks.

Therefore, doomscrolling is a completely destructive phenomenon. 

How to combat the negative habit?

First, acknowledge the problem and honestly admit to yourself that it exists. After that, take steps to eradicate it. Here are a few options.

Timing

You can start by limiting the time spent reading news and browsing social media. Set a screen time limit on your smartphone, and a limit for apps. Turn off notifications in messengers and social networks. Every sound signal triggers a reaction in us, so it’s worth keeping notifications only from close people and the most important apps or Telegram channels.

Break from reading news

You can take a mandatory break from "consuming" information for any comfortable amount of time. If you stop checking the news every 5-10 minutes, the surrounding reality will not change drastically. So it is essential to find the strength to "exit the matrix": a few hours of conscious break will not destroy the world.

Time for reflection

It is important not only to receive information but also to reflect on it. The human brain needs time for this. Unfortunately, we have already gotten used to heavy, scary, and even horrific news. However, it is vital to learn to consume information in moderation. This allows you to stay informed while not hindering your ability to live and work. It is easy to drown in huge amounts of mostly negative information. We should protect ourselves from this flow at least — and we are capable of doing so.

Positive events

Another recommendation is to note pleasant household and/or everyday events in your smartphone notes or personal diary. Even minor ones. This will help create a counterbalance to negativity and promote the harmonization of your emotional state.

Positive news

You can filter your news feed, setting it to show the most positive news. By the way, in contrast to doomscrolling, joyscrolling (from the English word joy) has emerged. For instance, many people searched for interesting movie and cartoon titles about Christmas, family, and adventures before the New Year. Essentially, this is a search for positive content.

Speaking of which, the most popular search request of 2022 under the hashtag #series was "House of the Dragon." And the leader in Google searches among feature films was "Spider-Man: No Way Home."

Significant purpose

Don’t forget to remind yourself why you opened the news feed and what exactly you are looking for. While immersing yourself in the news world, we must be aware of our purpose — otherwise, we risk losing ourselves in an endless sea of information.

Conclusion

Constantly consuming news without reflection can lead to a significant drop in emotional well-being. People must learn to recognize what and how often they check and analyze information on their devices. The presence of this "vicious circle" of negativity can be changed. Therefore, we must learn how to deal with it, avoiding the harmful phenomenon of doomscrolling.

Dear customers, we wish you a Merry Christmas and a Happy New Year!

We would like to inform you that from 12/31/2022 to 01/08/2023 we will work only in technical support mode.

We ask that you in advance, right now, write about all urgent tasks, if there are any.

And also replenish the balance of technical support and hosting in advance on the page https://glyanec.net/ua/payform
From 09.01. 2023 - we are working as usual.

Thank you for choosing us!

We sincerely congratulate you on the Christmas and New Year holidays! Let the winter holidays bring joy and harmony. We wish family warmth, love and peace above your head!

We continue to give gifts:

• Discount for the development of an online store -23%
• Contextual advertising -23%
• SEO audit and site optimization -23%

Offers are valid until January 14, 2023

You can order from your personal manager or contact:
0 (800) 750-751 (the call is free)
[email protected]



 

Today, the online store is one of the most popular suppliers of goods for consumers. At the same time, the level of competition among sites of this type is constantly growing, which forces business owners to constantly add new opportunities for their customers. The level of comfort of a potential buyer has become a new measure of the quality of an online store, so entrepreneurs are looking for any opportunity to improve the user experience for their sites.

Contact between buyer and seller is one of the main aspects of trade. It is interaction with a potential client that often helps turn him into a buyer. At the same time, online store customers cannot always communicate directly with the product seller, but the Glyanets website creation studio has found a way to fix this.

Online chat for an online store is a convenient tool for communication with customers. It helps to quickly answer all the buyer's questions and convince him to buy the product with reason. Such an online service will be useful for online stores of any scale. But what exactly does the Glyanets studio offer to site owners?

A ready-made solution for connecting online chats to your site

By turning to the specialists of the Glyanets site creation studio, you get the opportunity to bring interaction with your customers to a new level. We assume all obligations for connecting the service, and you receive the following benefits:

• a complete set of modern messengers for consulting site visitors;
• giving customers the opportunity to contact you in a way that is convenient for them, which significantly increases customer loyalty;
• easy access to your store's contact information: thanks to the widget, customers will see it on every page of your site.

By offering your customers the opportunity to contact you using a convenient communication channel, you automatically increase customer loyalty to your store. In addition, the ready-made solution from Glyanets will help you improve the quality of the user experience. All this is guaranteed to improve the attitude of buyers to your site, as well as increase the number of sales - so do not delay.

Order a chat widget with access to popular messengers, let buyers learn more about your products — and tomorrow the number of sales on the site will increase!

Among all frameworks in the development market, Angular occupies a special place. This framework can rightly be called the "Swiss times" in the world of JavaScript, because its power and range of possibilities are practically limitless.

Angular has accurate NativeScript for its own applications, while creating an Ionic framework for hybrid applications. AngularJS is a cross-platform framework. Its code is absolutely clean, easy to understand and contains a very low error rate due to the precise controller and special technique of data reproduction.

The cross-platform nature of Angular makes it one of the most used frameworks in the software and web application development market. The combination of simplicity and multi-functionality has led to the great popularity of Angular. But does this framework have any disadvantages?

Disadvantages of Angular and why professionalism is important

Whichever framework you choose, each of them has its own list of advantages and disadvantages. Some of the main advantages of Angular are:

• perfect synchronization between the view and the model;
• instant demonstration of changes;
• possibility to separate viewing and data collection.

No wonder Angular is so popular. All of the listed advantages are only part of a rather long and well-founded list of Angular's achievements compared to other frameworks. As for the shortcomings of this tool, experts often note the complexity of learning Angular and its complex structure.

Disadvantages of Angular are easily leveled by professionalism and experience. This is exactly what the developers of the Glyanec website creation studio can boast about. After all, our specialists are experienced developers with a large number of cases who are able to use Angular's capabilities in full.

Summing up, it can be said that Angular is well deservedly in demand among professionals. This framework is quite demanding on the qualifications of specialists. But if you turned to the company Glyanets, you can be sure that we implement only the best solutions using Angular, as well as other popular frameworks.

If you are interested in creating a quality product, visit our main page and learn more about us, our services and the team of specialists at the Glyanec web studio.
 

Despite the fact that most JS applications are called frameworks, each individual framework has its own characteristics.

Express JS is an application launching framework that is used to create web applications and website pages. The use of Express JS significantly speeds up the process of creating sites and allows developers to expand the list of tools available to them.

Learning how Express JS works, despite the visual simplicity of this framework, takes a lot of time. The main reason for the slow adoption is that Express JS has a lot of opportunities to interact with other tools, and it's simply impossible to cover everything.

At the same time, having mastered the features of Express JS, a specialist can greatly speed up the process of creating finished products, which is what the developers of the Glyanec website development studio can boast of.

Each framework has its own advantages and disadvantages that allow it to achieve varying degrees of popularity. So what is the secret behind the popularity of Express JS?

Why Express JS became so popular

Like most other frameworks, Express JS offers professionals a wide range of tools with a minimum list of drawbacks. It was the ratio of pros and cons that allowed Express JS to become so popular among users.

When developers talk about the advantages of Express JS over others frameworks, most note that:

• it helps to halve the time of creating a web application;
• accessible even to beginners;
• it is very easy to learn and apply.

The low threshold for using the framework does not mean that you will be able to use all its features, but most of the simple features will still be available from the very beginning.

The list of advantages of Express JS is certainly weighty, but does it have any disadvantages? Of course! Most often, developers complain about the inability to manage difficult computational tasks and note API imbalances.

Express JS is a framework with great potential and a wide range of uses. At the same time, experience and cases are needed to attract the maximum capabilities of this framework. This is exactly what the developers of the Glyanec web studio can boast of.

Summing up, it should be said that Express JS is an excellent framework that can work wonders in experienced hands. As for beginner developers, they can also use Express JS, but not as effectively as professionals.

JavaScript frameworks are tools used by front-end and software developers. With the help of frameworks and open libraries, experienced professionals can create any quality product. More often than others, jQuery, one of the most popular JS frameworks, helps them with this.

Using jQuery makes life easier for a web developer. It contains many built-in functions with which you can easily and quickly perform various tasks. Also, this framework allows you to significantly speed up the development process, motivating a specialist to use as little handwritten code as possible.

jQuery is in high demand among software developers and online store builders. What is the secret of his success? As with most other frameworks, the secret to jQuery's popularity lies in its versatility and individual benefits, which we'll talk about next.

Benefits of jQuery and using the library for development

Regardless of the range of capabilities of the framework, the competence of a specialist is always in the first place. No matter how easy the framework is to learn, without experience and the necessary knowledge, you are unlikely to be able to create a really high-quality product. Therefore, our team of specialists and developers is always ready to help you.

As for jQuery, this framework really has many advantages that distinguish it from others. This framework managed to achieve popularity and such frequency of use due to the following advantages:

• DOM Selection - jQuery provides selectors to get a DOM element based on various criteria: tag name, id, CSS class name, attribute name, value, nth child in the hierarchy, etc.
• DOM Manipulation - You can manipulate DOM elements using various jQuery built-in functions. For example, add or remove elements, change HTML content, change CSS class, etc.
• Special Effects - You can apply special effects to DOM elements, such as showing or hiding elements, adjusting visibility or fading, sliding effects, animations, and more.

This list of benefits is not exhaustive, but it is these features that have helped this framework achieve such popularity among developers.

If you want to use the jQuery library in your project, but do not have a sufficient command of the tool, visit the main page of our site. The Glyanec web studio team is always ready to help users!

JavaScript and its frameworks are often used to create applications and various interfaces. The choice of frameworks for JS is so wide that sometimes novice developers do not know which one to choose. At the same time, among all the frameworks, there is the most popular tool - and this is React JS.

React JS is a framework used to build quality user interfaces. According to many developers, one of the main advantages of this framework is its SEO friendliness. This makes it an ideal solution for creating websites and online stores.

React JS also offers a lot of opportunities for developers, but whether they can use them always depends on their competence. To create a quality online store and user interface for it, you will need the help of real professionals.

Like any tool, React JS has its advantages and disadvantages. It is about them that we will talk further.

Why do they love and why do they hate React JS?

Much of the reason for the popularity of React JS is its ease of learning. You don’t need to spend a lot of time on mastering React JS: you just need to constructively approach the study of the material. At the same time, mastering all the features of React JS is possible only through experience that still needs to be gained.

React JS has a lot of advantages over other frameworks. Among the reasons why developers choose React JS are:

• it contains a set of effective tools;
• helps improve performance;
• provides the ability to quickly test and debug.

Multiplying these benefits with SEO-friendliness, it seems that you can get literally the perfect framework for developing corporate websites and applications. Is it so? Not really.

Evaluating React JS and analyzing its shortcomings, most experts talk about the incompleteness of the technology and the need for other frameworks. Well, for the specialists of our website development studio, the use of several frameworks during development is not a problem.

Summing up the analysis of React JS, we can evaluate it as a very good development tool. But subject to a certain level of competence and experience. If your goal is to get the most out of using React JS, we recommend that you turn to real development experts and get a quality product in the shortest possible time.

Visit the main page of our website creation studio to learn more.

Using JavaScript and frameworks to create new products is a common development technique. Frameworks significantly expand the capabilities of developers, which has a positive effect on the finished product. In addition, frameworks can significantly reduce the amount of time needed to create a new application or develop a user interface.

Node.js is a popular framework used to build web applications. Being open source and well optimized for working with large datasets, Node.js is also compatible with other frameworks and libraries, making it one of the most popular tools among developers.

Advantages and disadvantages of Node.js

Nothing is perfect in the world, and frameworks are no exception. Each tool has its advantages and disadvantages, but in the case of Node.js, the advantages are much greater.

When choosing Node.js to develop a new product, most developers are guided by the capabilities of this framework. A short list of benefits that Node.js can offer a professional is as follows:

• the possibility of increasing the scale according to the requirements;
• thread execution without blocking;
• support for processing multiple simultaneous connections.

Because Node.js is built on the Google Chrome V8 JavaScript engine, it generates code extremely quickly, making it one of the most popular frameworks among developers. But it was not without its shortcomings.

When talking about the shortcomings of Node.js, developers most often refer to the tool library, which is gradually losing its relevance. They also talk about performance, which can decrease over time during a large number of calculations.

Here it is worth noting that the efficiency of Node.js directly depends on the competence of the specialist. When you contact us, you will not encounter any defects in the completed project.

Summarizing the Node.js review, it is safe to say that this framework will be relevant for more than one year. At the same time, in order to achieve the desired result when working with it, it is better to contact specialists. This approach will allow you to reduce development time and get a really high-quality product without any flaws.
 

We create a personal design based on the features of the company's identity, the business niche and many other important factors

Advantages of a personal app for a store:

• 24/7 selling and ordering
• Encouraging  repeat purchases
• Attracting inactive clients
• Meeting the needs of the target audience

App has the following sections:

1. Product catalog by category
2. Product page
3. Favorites
4. Shopping cart

The application synchronizes with the online store database. It’s easier to work in the stock accounting system in a single database because of the following:

• Fast products data updating;
• Fast stock updating;
• Quick order transfer for its processing by online store managers.

• швидке оновлення даних по товарах;
• актуалізацію залишків (наявності) товарів;
• миттєву передачу замовлення для опрацювання менеджерами інтернет-магазину.

Our mobile application is a convenient business tool that you can order from your personal manager or via contacts:

0-800-750-751 (free)
[email protected]
glyanec.net
 

Do you have regular customers? Did you get tired of answering them manually?
How to automate the recruitment of employees?
How to make a reminder about the records?

We offer to create a chatbot for popular messengers that will help your business reach new heights!

Chatbot for your store:

• Products browsing
• Categories browsing
• Products search
• Chatbot ordering

Chatbot for your HR manager:

• CV reception
• Test tasks receiving
• Sending of completed test tasks
• Obtaining results
• Viewing of the application processing status
• Online appointment for the time
• Online appointment for interviews

Information chatbot:

• Information distribution for visitors
• Notification for employees

You can order the website by contacting us:
0-800-759-759 (free)
[email protected]
glyanec.net
 

As part of business support during wartime, Glyanec company has developed a ready-made corporate website, which we offer with up to 70% off - 20,000 UAH (instead of 60,000 UAH).

Colors, themes, and content can be changed for each corporate website. So, every company can use this ready-made website. All website designs will be different.

You can view a website’s demo here: Agrotech.glyanec.net.

You can order the website by contacting us:
0-800-759-759 (free)
[email protected]
glyanec.net

From September 1, 2022, we offer the fairer price for technical support of websites.
 

Updated support prices:

• Basic – 950 UAH
• Required – 1 900 UAH
• Active – 3970 UAH
• Active+ – 8500 UAH
• Glyanec – 17 450 UAH

Support prices are reviewed annually. But, taking into account the pandemic and martial law, we have tried to keep from raising prices to support Ukrainian business. That’s why the prices of our services did not change from 2019. Unfortunately, in the conditions of constant inflation, such price fixation is impossible.

Now we are increasing prices because of an increase of the exchange rate by more than 30%. But the quality of our service is outpacing inflation and price growth! That's why our customers are always satisfied.

We remind you about new and effective services for you:

• Contextual advertising (all launched companies websites bring profit to our clients. Ask your project manager about cases).
• You can purchase a very effective ready-made landing page called Minimarket. Demo – https://mini-market.glyanec.net/
• Ready-made corporate website – https://agrotech.glyanec.net
• Ticket system to avoid losing customers and their requests – https://helpdeskstar.org
• SEO optimization of websites.
 

Together to the victory!
Glyanec company.
 

0-800-759-759 (free)
[email protected]
glyanec.net
 

Development of an online store on a turnkey basis is what most entrepreneurs come to over time. Any web resource for a company is a great opportunity to get closer to its customers and significantly expand the range of potential customers. In addition, the creation of an online store is the entry of a company or manufacturer into a completely new market, where the effectiveness of marketing solutions is a hundred times more effective than offline trading.

Creating a turnkey online store is a laborious process, the cost of which can hardly be called affordable for absolutely everyone. In fact, the price of creating a turnkey online store directly depends on your assortment, the goals you are pursuing and, of course, the competition in the niche. The choice of specialists and their expertise also affect the cost of creating an online store.

But is the development of a turnkey online store worth the time spent? And why the creation of a turnkey online store costs so much. You can learn about this and much more in this article, let's get started!

Online Store Development: Goals and Opportunities

Creating a turnkey online store is a pleasure that can hardly be called cheap and on, that is, for a number of reasons. The main reasons, among others, can safely be called the goals that you can achieve by creating an online store and the tools that become available after the launch of the web resource.

In business, as in any other competition, every little thing matters. If we talk about the creation of an online store as an element of sports, then it could be called a handicap. The development of an online store can significantly expand the circle of your potential customers and, consequently, multiply your profits.

To avoid confusion, we will tell you in detail about the goals that you can achieve by developing an online store and about the tools that will become available to you as soon as the created site starts functioning. Let's start with the tools available to online store owners. The list of such tools is as follows:

1. Sales automation

The first plus of creating a turnkey online store is, of course, sales automation. Unlike an offline store, where you need to maintain a whole staff of employees, including sellers, an online store sells automatically. By ordering the creation of an online store, you will significantly save time for your regular customers, because now they can make any purchase of your products without getting out of bed.

With all sorts of buttons and designs available, you can customize your own store as much as possible or hire a professional designer. In online marketing, as well as in sports, everything matters, because even the color of the “buy” button can play a role in the number of conversions.

By ordering the creation of a turnkey online store from the Glyanec web studio, you will not only receive a high-quality website, but also an up-to-date design, taking into account all modern trends and the wishes of customers. In addition, our company is engaged in the promotion of sites in the top search results through the development of advertising campaigns. So if you are interested in getting around your competitors and multiplying the number of your regular customers, order a set of services for creating and promoting a turnkey online store from the Glyanec website development studio.

2. Assortment management and accurate availability information

If you've ever owned an offline sales business, you're guaranteed to remember the endless inventory counts and shortages. All of them are related to the human factor, because in the heat of the working day, you can easily shift a box from a new delivery to the other end of the warehouse, and simply cannot be found in the process of inventory. In the case of an online store, this does not threaten you, because the calculation of all products is carried out by the program instead of you.

By ordering the creation of a turnkey online store, you can forever forget about what inventory is in its standard sense. When selling goods through your personal online store, you can go to your personal account at any time and make sure that there is not enough popular goods in stock. This is possible due to the automation of processes, because as soon as the buyer clicks on the “place an order” button, the program reads this and takes away one or more positions, depending on the number of products that the user wants to buy.

Thus, you can quickly, and most importantly, comfortably manage the balance of your store and forget forever what inventory is. In the future, you will also be able to establish a logistics system, thanks to which all hot goods will have stocks in stock, and suppliers will regularly bring the necessary goods in the shortest possible time.

3. Data collection and analysis of indicators

An offline store and sales in it are mainly based on the sympathy of buyers for the seller and the way he presents the goods. Enlisting the support of an experienced seller, you can significantly increase business revenue, but even the most experienced seller in the world will not be able to bring you as much as a competent analysis of statistics and key indicators annually brings to online stores.

Unlike an offline store, where the only parameter you can refer to is your seller's subjective opinion about the reaction of customers to new products and discounts, an online store offers you a sea of ​​​​data. With Google Ads, you can easily track:

• How many customers visited your online store

• How many users completed the target action

• How many users left the site after reading only one page

• How much traffic went to your site compared to last month

And much more.

Thanks to such a large amount of data, site promotion specialists can easily determine which specific aspects negatively affect the amount of traffic and what needs to be done to improve results. Also, the presence of analytics gives you the opportunity to build long-term goals and soberly assess the state of the business at the current moment. All this gives you unlimited freedom in business development, because having so much data you can instantly adapt to the current market situation without waiting for the first losses.

The list of tools available to owners of online stores presented above is not exhaustive. In addition to standard tools, by ordering the creation of a turnkey online store, you can also connect dozens of various CMS plugins that can multiply the amount of data collected and provide you with a complete picture of the state of your business, its popularity and demand, as well as effective advertising campaigns and promotional offers.

We are sure that having familiarized yourself with all the possibilities offered by the creation of an online store, you will definitely want to order development, but how are online stores created?

Creation of a turnkey online store, Why it is important to turn to professionals

The process of developing an online store can be safely called multi-stage, because in order for your site to appear in search results, a lot of work needs to be done. The development of any site begins with the process of discussing ideas and creating a concept for a finished resource. At this stage, it is important to decide what goals the web resource pursues, what functions it should have and what it will offer users. This stage may be the first in the list of creating an online store, but in fact it is rather the initial preparation for this work.

The creation of an online store is divided into many stages, each of which we have already talked about in our blog. A short list of work that will need to be done by specialists in order to create a turnkey online store for your business is as follows:

• Structure development

• Design creation

• Development of the main and secondary pages

• UX/UI design

• Create product or service cards

• Filling the site with descriptions and necessary text materials

• SEO optimization

• Creation and launch of advertising campaigns

The list of tasks presented above is scaled, since each of the listed items can also be divided into sub-items. However, this list is not exhaustive, and the implementation of all the listed tasks is the end of the process of creating an online store.

When ordering the creation of an online store from a start-up company, you should take into account that the launch date of the site can be noticeably postponed. The reason for this may be the low competence of the specialists of the company you applied to or the insufficient staff of specialists involved in the project. If you do not want to wait and strive to enter the online sales market as soon as possible, contact the Glyanec web studio.

Creation of sites and online stores is the main specificity of our company. For more than 13 years of work in the field of developing Internet resources, we have not only managed to become the best in our business, but also acquired a considerable number of regular customers among the largest companies in Ukraine. You can be convinced of the highest quality and success of our developments by reading the reviews and portfolio of the Glyanec web studio.

You can order the creation of a turnkey online store in Kyiv, Vinnitsa or any other city in Ukraine by leaving a request on our website. You can also use the phone number published on the site to consult with our representative regarding questions that interest you. Also on the website of the Glyanec web studio, an online chat is available where you can ask all your questions, and our manager will answer them online.

Order the creation of a turnkey online store from the specialists of the Glyanec web studio, enlist the support of experienced professionals and become the leader of your niche tomorrow!

A distributed denial-of-service (DDOS) attack is a malicious attempt to disrupt the normal traffic of a site with a flood of Internet traffic. The more devices are used, the more overloaded the server is and the higher possibility of the site's downtime. One of the clients has addressed to the Glyanec company with such a problem. The site’s server was attacked by hackers in order to receive money service relaunching. The Glyanec company has relaunched the server, changed the IP address and hided it with the help of Cloudflare service. We also has described the basic security rules for the client. It uses reverse proxy server, also speeds up the site, which allows to prevent DDOS-attacks on the client's server.

The Glyanec company offers you to install protection of your site against DDOS-attacks for only 1,000 UAH.

You can order the service by contacting your personal manager or using the following contact info.

0-800-759-759 (free)

[email protected]

https://glyanec.net

A geographic area, or a shipping zone is a group of countries or regions to which you deliver the order. The shipping zone can be the city center, streets and local or suburban areas. A clearly constructed system of shipping zones increases conversion by 10-15%. Why? Reduced delivery cost and waiting time are the key parameters on which the customer focuses choosing a seller.

Why are shipping zones convenient?

• Flexible setting of "Shippingconditions";
• Accurate cost calculation;
• Personalized shipping conditions for customers;
• Saving time.

The Glyaneс company offers to add this useful function to your online store with and increase your sales right now.

Only until the end of July! Order the module for 3,000 UAH instead of 5,000 UAH.

You can order the service by contacting your personal manager or using the following contact info:

0-800-759-759 (free)

[email protected]

https://glyanec.net

According to Art. 27 of the Law "On ensuring the functioning of the Ukrainian language as a state language" from July 16, 2022:

• All sites and pages in social networks of entities registered in Ukraine, a must have a Ukrainian language version, which must be the default language for users in Ukraine;

• The Ukrainian version of the site can exist alongside other language versions, but contain not less content;

• Any product with a computer program must has a Ukrainian interface, regardless of whether an electronic screen is used or the interface looks like a control panel with ordinary buttons.

Also, from July 16, the Commissioner for the Protection of the State Language will be able to impose a fine ranging from UAH 3,400 UAH to 8,500 UAH if the violation is committed for the first time. A fine from 8,500 UAH to 11,900 UAH will be imposed for repeated violations.

The Glyanec company offers creation, editing and support of Ukrainian-sites in accordance with all requirements of current legislation. If you already have a site developed by us, but Ukrainian is not a default language, send a request to the e-mail address [email protected] or call 0800 750 751

How to send SMS messages:

• Find a new target audience and increase sales;
• Communicate with potential customers in a more personalized way;
• Expand existing communication channels.

Send messages to customers who are in your chosen territory or attract new ones with the help of promotional mailings from the company Glyaneс, which allows:

• Find new customers among mobile network subscribers subscribed to discount services;
• Select the audience by age, gender, geolocation and many other indicators;
• Form a budget and the number of messages;
• Track the statistics of your mailings.

The cost of SMS messages depends on the communication channel and the type of business. We will calculate the cost specifically for your needs and wishes.

The Glyaneс company offers you the setting up of an effective mailing with the development of a strategy, the calculation of the mailing budget and the writing of ad texts according to all requirements.

You can order the service by contacting your personal manager or by contacting:

0-800-759-759 (free)

[email protected]

https://glyanec.net

If you use the SMS of the "SMS-CENTER" service, you have also received the following letter:

"Good day! On May 11, 2022, SMS-CENTER LLC was forced to suspend its work in Ukraine due to the current situation in the country. From this date it is not possible to send SMS messages to Ukrainian subscribers and accept payment from customers. We apologize for the inconvenience. "

Gloss offers an alternative solution based on the "TurboSMS" service using a module developed by our team to notify about new orders, arrivals or shipments of goods and other useful features for your business for only 1000 UAH. Everything will work tomorrow!

Don't lose your customers while your competitors are already working.

Order integration now!
 

We work online! Contact us!

0-800-759-759 (free)

[email protected]

https://glyanec.net

Do not miss a single request from the client!

Email, Viber - all appeals in one ticket system, do not lose money and customers. Monitor workload support in real time

Help Desk system free of charge:

• Help Desk organizes a single approach for all incoming requests, tasks and work both within the company and from customers

• No customer will be left without an answer provided in time!

• Save the history of all appeals in the client's card for a better understanding of the whole process

Increase the productivity of your employees:

• Create templates for answering popular customer questions to take a few minutes to process.

• Organize an internal knowledge base available to your operators directly in the system

• Keep a history of all appeals in the client's card for a better understanding of the whole process

And more than 100 useful features for your convenience in the Help Desk.

Do you want your support service to be at the same level?

Try it for free. Leave an application on our website and we will contact you immediately and tell you how to implement a new development from the Glyanec studio in 1 day

We work online! Contact us!

0-800-759-759 (free)

[email protected]

https://glyanec.net

How to start a business in war? How to be able to travel? How not to be tied to the office or the store?

The solution is: a ready-made mini-market with telegrams and Viber Bot. Mini market is the last word in web development, one-page shop. It's like a supermarket, where all the goods are in the same window. There are simply no analogues of our development. If you know the effectiveness of one-page sites, you can guess what the effectiveness of one-page stores will be.

You become the full owner of the store, get full access to the code. You buy the entire site into your property.

The bot allows you to stay in touch with customers and implement sales of your store on all possible devices. Through the bot, your customers will be able to repeat purchases without visiting the site. Orders come to the site admin. Integration with card payment systems, delivery, accounting, cash register.

We work online! Contact us! Launch in 1 day!

0-800-759-759 (free)

[email protected]

https://glyanec.net

We have been developing websites for medical institutions for 13 years. We start advertising. Here are the patients.

What we guarantee to do:

– premium design

– mobile version

– google optimization

– logo

– record of patients

– connection to your system

– launch of online advertising

– constant support, consultations

All this and much more "turnkey" for clinics, dentists, private practitioners, plastic surgery, diagnostics. There is also a ready-made solution for public medical institutions (a platform for free but reliable sites).

We are working and ready to start working on your site right now!

0-800-759-759 (from 9 to 18, Artem)

https://ua.med.glyanec.net 

[email protected]

It's all about licensing and licensed products.

Glyanec web studio is engaged in the creation of Internet resources and promotion for clients.
All resources created by Glyanec are licensed products, the intangible copyright of which is owned by the studio itself. Consequently, any site created by the studio's specialists, even if it belongs to the customer, but the company has copyright on it, like any author on his work.

In the meantime, panic has risen on Russian forums.

What will happen to the company's Russian clients?

The press service of the web studio Glyanec also answered this question:

“The company worked on the Russian market until 2014. After this country became an aggressor in relation to the territorial integrity of Ukraine, the Glyanets web studio made an independent decision to refuse cooperation with the Russian side, in particular, with its IT segment. It wasn't mainstream back then.

Against the backdrop of the events taking place in Ukraine, Glyanec, as the copyright holder, revokes all licenses for the use of web resources ever created for clients from the Russian Federation. About 400 sites in Russia stopped working. They are completely blocked. Since 2014, we have stopped supporting sites from Russia, but now this is not enough. We have completely blocked such sites. Unblocking is possible only after the complete liberation of Ukraine, after the payment of reparations to the victims and after the adoption of relevant laws.“

Commentary from the legal department of the company:
“The actions of the web studio Glyanec in this situation are fully consistent with the law.

The law prohibits economic activity with the aggressor country. The company operates in accordance with Ukrainian legislation. Clients from Russia needed to worry about the situation in Ukraine.”
 

​​The medical field is a niche to which the Google search engine has a special relationship. More recently, the entire search engine was loaded with sites with tips and prescriptions of medicines from users who have neither medical education nor any understanding of what they advise. At the same time, the use of RRS helped sites with such information to stay in the top of the search results, while the sites of medical centers with materials from certified specialists were idle somewhere in the back of the search results.

The coronavirus pandemic has become a precedent event, and of course the owners of sites with tips on "improving immunity with folk remedies" could not help but take advantage of it. Having received millions of complaints about the incompetence of information from users, Google decided to take serious measures and make control over the reliability of information in the medical field a priority goal. Thus, most of the sites with tips and recipes have sunk into oblivion, but what to do with the resources on which professionals work?

More recently, many experts have said that SEO is only part of the story. Against the background of the success and effectiveness of the PPC, the search engine promotion looked inconspicuous and more like a waste of time, exactly until the cost of the PPC exceeded the expected profit.

Because of the effectiveness of the PPC, absolutely everyone began to use such advertising. As we know– the higher the demand, the higher the price, so it is not surprising that now the cost of a click in the RRS can easily exceed the profit that you will receive under the most favorable circumstances. But what about SEO.

In order to get rid of incompetent articles and forums, Google decided to use SEO as the main source of reliable data and focus all ranking factors on SEO. Thus, now the relevance of the information provided by you, its reliability and effectiveness have become the main help for success in search results, but this does not mean that it has become easier for medical sites to enter the top of search results.

Having ordered the creation of a turnkey medical center website from specialists, you will get a high-quality website, but what next? How to promote a medical-related website and what is definitely worth considering before spending a fortune on marketing campaigns? That's what we'll tell you in this article, let's get started!

Creation and promotion of a medical-related website: E.A.T. as the main reference point for web resources

Creating a turnkey corporate website is an excellent solution that can allow you to introduce more potential customers to your services. Creating such a website will take a lot of time, but considering the benefits that a corporate website can bring to a medical center– all the costs and risks associated with website development are more than justified.

Against the background of the popularity of digitalization, there are many studios on the market that are engaged in creating turnkey websites. It is quite difficult to assess the quality of their work objectively, given the peculiarities of the niche. So the only universal method of choosing a website creation studio is the rating and the number of websites created.

Turning to leaders in any niche, you always get the best. Regardless of whether we are talking about a website manufacturer or a website creation studio, leaders have to go a long way to get around their competitors. In order to outshine others, it is necessary to work harder, better and faster – that is why choosing leaders in the field of website creation, you can be sure that the development of a corporate website for your organization will take place at the highest level.

Glyanec website creation studio is the leader of this niche in Ukraine. We have been creating corporate websites and turnkey online stores for 13 years and during this time we managed to beat all our competitors. Thanks to the professionalism of each individual specialist of our team, we were able to offer our clients the most successful promotion strategies and created websites for them that helped them break out into the top of the search results. You can judge our success by visiting our portfolio or a tab with customer reviews.

At the moment, the Glyanec website creation studio cooperates with the largest networks and companies in Ukraine. Despite our leadership in the niche – we do not plan to stop there, our team is improving its skills day by day to offer our customers even more technologically advanced and effective sites, as well as to develop even more effective marketing campaigns for them, so by contacting us you can be sure of your success.

Glyanec website creation studio is engaged not only in the development of turnkey corporate websites, but also creates online stores. You can order the creation of a turnkey online store from the specialists of the Glyanec web studio using the information on our website or simply by calling our office, where the manager will acquaint you with all the details of our services and tell you in detail what work plan will need to be done to develop an online store.

If you need a turnkey corporate website– you can also contact our manager to get detailed answers to your questions. In addition, there is an online chat on our website, in which our representatives can also tell you about all our services. So if you want to create a website for a medical center and are not ready to put up with half measures from beginner studios, contact the leader! Order a turnkey website creation from the Gloss website creation studio, and start promoting your center tomorrow!

Returning to the promotion of the medical center's website, it is necessary to mention one of the most important ranking factors for resources in this area, namely, from E.A.T.

E.A.T is an abbreviation that stands for "authority, expertise, reliability”, it is on these parameters that the Google search engine currently places the greatest emphasis when promoting any sites related to medical topics in one way or another. But how to deal with E.A.T.?

Medical referral sites refer to YMYL  "Your Money or Your Life" type resources. The essence of this algorithm is that the information presented on the network should not harm the health of users, which is why all sites where unverified information is used have left the search results with the advent of this algorithm.

YMYL sites - the consequences of the algorithm's actions for the site of the medical center
As we have already mentioned, the main task of this algorithm is to filter out unreliable data related to the beauty, medicine or law industries. In order for your site not to fall under the action of this algorithm, it is necessary that the information posted on its pages be reliable and created exclusively by a specialist in the field in which your site operates.

Google has the right to submit a request to you regarding this or that content on your site. In this case, the main goal of the company will be to obtain documents that the author of the text on your site has a medical education, if your site is somehow related to medicine. Not being able to provide such documents, you risk starting to lose ground, since from the point of view of the search engine, the information you provide will be unreliable.

The value of information in the Google search engine is becoming more and more important every year. If earlier you could thoughtlessly publish texts on the pages of your website, now even one page with unreliable data can put an end to your corporate resource, but is E.A.T. really all that should be taken into account when creating a corporate website related to medical topics. Of course not!

YMYL is a site segmentation factor aimed at analyzing the presented data. Its main task is to minimize the risks to the health and financial condition of the search engine user. So if your site relates to medicine, finance or law, we recommend that you carefully monitor the authenticity of the published content.

Despite the importance of YMYL, this is far from the only factor that can affect the success of your Internet resource.

In addition to credibility, reliability and expertise, the information on your site should also be optimized, as well as the site itself. You can enlist the support of a doctor of sciences in the field of medicine, but if amateurs were involved in the development of your Internet resource– you will never be able to achieve the desired results in terms of traffic and the number of new customers. In order for your expectations to be met, you need the help of a specialist in the field of corporate website development and the Gloss web studio is ready to provide it to you.

Glyanec Web Studio is a leader in the development of corporate websites and online stores. In addition to the previously listed resources, we are also engaged in the creation of landing pages, news portals – and during our work in these areas, we were able to succeed in them.

If you plan to launch a landing page for your corporate website in order to attract as many users as possible, you can order its development from specialists of the Glyanec web studio. Our team will conduct a detailed niche analysis to provide your potential customers with as much information as possible and attract them to your corporate website. In addition, Gloss web studio is also engaged in the promotion of Internet resources – so if you plan to order the creation of an online store or a corporate web resource– we can also attract your potential customers to it.

Glyanec Web Studio is a full-cycle studio, because we provide a full list of services related to the development, creation, design and promotion of websites. By placing an order for the development and promotion of a turnkey website on our website, you are guaranteed to receive an Internet resource prepared for all relevant ranking factors. In addition, our marketers can provide you with effective marketing campaigns aimed at attracting customers to specific services of your company, or to your resource as a whole. Thus, becoming a client of the Glyanec web studio, you get a full range of services necessary for successful access to the Internet and attracting new customers to your business.

To learn more details about the services of the Gloss web studio and order the development of a turnkey corporate website, you can use the contact information on our website.

What is important to consider when creating a corporate website for a medical center
Having figured out how important the expertise of the content published on the medical center's website is, it's time to talk about simpler things as part of website promotion.

The fact that more ranking factors are used for medical-related sites does not change the fact that your site should be fully optimized for search engine promotion. Simply put, EAT and YMYL are add-ons, but without an intuitive structure, linking and attractive design, your site is unlikely to be able to achieve the results you expect from it. So what should you pay attention to when developing a corporate medical website? The list of site segments that you should pay special attention to is as follows:

1. Structure

The first thing that begins the creation of a turnkey website is the development of an intuitive structure. At this stage, it is important to take into account all the features of the niche, in this case we are talking about medicine.

In order for the clients of the medical center to find all the necessary information, make sure that the most important pages with information are located at a click away for users who have visited the main page of the site. Creating a corporate website in the medical field, an intuitive structure plays an important role, because if a client cannot get answers to all his questions, the probability that he will contact you will decrease.

It is not necessary to use professional terminology in the structure, undoubtedly, the use of medical terminology on the website of the medical center looks like a good idea, because this way you can point out your professionalism to the user. However, most users may not understand what exactly is meant by this or that term. Thus, by creating a corporate website for a medical center and using the appropriate terminology, you can confuse a potential client and scare him away.

2. Design

Unlike creating a turnkey online store, in the case of a corporate website of a medical center, excessive creativity can do harm. Do not forget that medicine is a serious direction, and trying to attract the attention of the client with the help of a colorful design, you thereby risk distracting him from his resource and services. To prevent this, contact specialists in the field of web design and enlist their support to create the appearance of the website of the medical center.

By ordering the creation of a corporate website from the Gloss web studio, you can get a concise and at the same time attractive design. Our specialists will develop a design for your website taking into account all trends in web design, while our design will be unique and attractive from the client's point of view. Visit the Gloss web studio portfolio to personally evaluate the work of our designers and make sure of their highest quality.

3. Optimization and promotion

Structure and design are the main components of any corporate website, but you will not be able to attract customers to your center without optimizing the resource and marketing campaigns.

Corporate website optimization is a process during which our studio specialists will analyze all images and text materials on your website and make sure that they do not have a negative impact on the effectiveness of promotion.

By ordering the creation of a corporate website for a medical center from the Gloss web studio, you will get a high-quality website, but optimization of its content is possible only after you post all the content you think is necessary. After you post expert articles and all photo and video materials on the resource, our specialists will be able to speed up the loading of the site, reduce the load on the pages and help the resource work as efficiently as possible.

Also, the specialists of the Gloss web studio can create for you a number of marketing campaigns that will help you attract potential customers of your medical center and bring you profit. To learn more about marketing campaigns from the Gloss website creation studio, visit the corresponding tab on the website.

We have only briefly told you about the main components of the corporate website in 2022, but this is enough for you to be able to imagine the scale of the work that needs to be done. Of course, it will not work to create a structure, design and optimize alone without having enough knowledge.

In order to launch an effective corporate website and attract as many potential customers to it as possible, you will need to enlist the support of specialists and the Gloss web studio is ready to help you!

All you need to become a happy owner of a corporate website is to submit a request for its development using the contact information on our website. After that, our representative will contact you to discuss the project and all its subtleties. As soon as the website project is ready, we will immediately launch it into development, which will allow you to get a high-quality corporate website in the shortest possible time.

To learn more about the services provided by the Gloss website creation studio, you can visit the relevant pages on our website. There you can also find reviews of cooperation with us and our portfolio, which already contains more than 1,500 Internet resources developed by us.

Don't waste your time! Order the development of a corporate website in the medical direction from the specialists of the Glyanec web studio and get the first customers tomorrow!

The development of an online store is a step that entrepreneurs are increasingly coming to. Creating an offline business at a time when humanity is on the verge of launching the first meta universe no longer seems appropriate to anyone. In addition, entrepreneurs are attracted by the constant development of the Internet, as well as a variety of opportunities to advertise products. Offline business is simply not able to offer entrepreneurs more, while the creation of a turnkey online store opens up a huge number of opportunities for businessmen.

Creating an online store is a long, time-consuming and extremely complex process. Only a team can cope with the development of an entire website, because it is simply impossible to have a sufficient level of knowledge in all aspects important for an online store. Fortunately, there are enough specialists in the web studio market, but if you want exceptional quality, you need leaders.

Gloss website creation studio has been developing turnkey online stores for 13 years. Our team consists of highly qualified specialists, who have hundreds of web resources in various niches behind them. Our web studio creates websites, develops online stores, designs and launches corporate websites and landing pages. We offer our clients a full range of services.

By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you will receive a competent and intuitive structure, a high-quality design made in accordance with all the trends in the world of web design at the moment, as well as the opportunity to order the promotion of your online store through various marketing channels. We at Gloss are always focused on results, and therefore we offer our clients only effective marketing strategies and relevant advertising campaigns. You can find out more details about our services on the relevant pages of the Glyanec website.

But why does an online store need advertising strategies and campaigns? The thing is that the consciousness of a turnkey online store is only half the way. After the online store is developed and launched, the promotion stage begins, which will last for the entire time that you will use the site.

Promotion of an online store is necessary first of all in order to attract customers. The fact is that your potential customers simply do not know about your existence, and in order to change this, you need to introduce them to your store and products. Marketing campaigns are used to attract potential buyers.

It should be said that the promotion of an online store is necessary not only to attract potential buyers. And the promotion process itself does not consist only of the publication of advertising. In order for marketing campaigns to bring the desired results, it is important to comply with all the rules and requirements of the search engine, and it's not easy to do this. In order to launch an effective advertising campaign, you will need an optimized website. But what does optimization look like and what is it for? We will talk about this in the next block.

Why optimize the website of an online store and what will it give you?

Search engines are a very complex mechanism, with hundreds of parameters and nuances that can get in the way of your success. In order for your online store to make a profit, it is very important that customers come not only because of advertising, but also by finding your site in search results.

Website optimization allows the resource to appear more often in search results. We can say that optimization is a cheat sheet that will help your site pass the search engine exam. The optimization process itself is multifaceted, because every single element of the site can be improved, but it's worth remembering that optimization is also quite a long process. In order to achieve optimal results and optimize your website, you will definitely need a team of specialists. They will be able to optimize the structure, media files and code of your site in such a way that search engines can easily analyze all the data presented on the site. In addition, optimization is also necessary for text content. It is thanks to the content that search algorithms can understand how relevant your site is to the user's search query, so this moment should also not be overlooked.

Finally, SEO optimization of your online store can significantly affect the effectiveness of advertising. The fact is that search engines do not evaluate Internet resources as separate parts of one whole. From the point of view of search robots, text content, each individual page and even a picture on the page of your site is one whole, and therefore making a mistake when optimizing one page can reduce the effectiveness of the promotion of the whole site.

You can avoid such mistakes by contacting professionals in their field and just the same they work in our web studio. By ordering the creation of a turnkey online store in Vinnitsa, you will receive not only a high-quality design and structure of the site, but also effective optimization. Our SEO specialists have been engaged in search engine promotion and website optimization for a long time, and in our company's portfolio you can find hundreds of resources that we have helped to achieve success. So if you want to get the most out of your advertising campaigns, enlist the help of experts, and if you are just planning to create an online store, order development from the leaders in the field of website creation, Gloss web studio. In order to order a turnkey website, you just need to leave a request on the website or contact our manager at the phone number listed on the website.

But what is so difficult about SEO optimization? In fact, the optimization process, like the development of an online store, has many elements. Every part of your website can be optimized and affect the success of your business, so you can't resort to half measures here. Optimization of the website of the online store will allow you to:

1. Improve the site's position in the search results

As we have already mentioned, search algorithms, like search robots, perceive your site as one whole organism. The easier it is for robots to scan each page of the site and the better the pages are optimized for search queries– the better the evaluation of search robots will be and the more relevant your site will be in relation to user search queries.

By scanning the pages of an online store, search robots index them. After the indexing process is completed, the online store gets into the catalog of the search engine, and it is from there that it appears on the screens of your potential buyers. The better the optimization and the more relevant your site is, the closer it is to the top of the search results, and the more often users see it on their screens. Moreover, optimization also affects traffic, and it, in turn, can help your site to reach the top of search results.

Search engine optimization is closely related to the relevance of pages and the information posted on them. So by doing everything right and optimizing your site, you can noticeably improve its results.

2. Expand the number of requests for your online store

When optimizing a website, SEO specialists use the so-called semantic core. The semantic core itself is a list of user search queries related to a product or a group of products from the entire catalog. Among such queries there are both low–frequency ones that are not popular, and high-frequency ones that are often used by users to search for specific products presented in your store. The correct use of such words on the site pages can significantly increase its relevance from the point of view of the search engine, which means that users will see your site on their screens more often and, accordingly, traffic on the site will constantly grow.
In many ways, the effectiveness of optimization depends on the quality of the semantic core. At first glance, it seems that collecting the most popular search queries related to a certain product is easier than ever, but as always happens - not everything is as good as it seems.

The average size of the semantic core for an online store is several hundred thousand search queries. All of them should be structured relative to the products they relate to. In addition, there should not be so-called negative keywords among the keywords that can bring inappropriate traffic to your site.

3. Attracting and retaining users

After seeing your site in the search results and visiting it, the user has already done half the way to placing an order, then everything depends on the quality of your design and the intuitiveness of the site. The intuitiveness of the site structure also plays an important role in optimizing the resource and its effectiveness in the future. The simpler the site is, the more users can cope with it.

If some of the pages or buttons on your site are not clickable or difficult to access for a number of users, you risk losing some customers. When launching an online store, at first you need to fight for customers with all your might, and therefore you should think about the power of specialists in the field of website optimization.

The list of positive aspects that can provide you with optimization is more than enough. But how to get everything described earlier?

As we have already said, the optimization of an online store is a process that can be divided into segments. The optimization schedule for each individual segment of the site would take forever, and therefore we will focus on aspects that are especially important for effective optimization.

What is necessary for effective SEO optimization of an online store in 2022

The importance and necessity of SEO optimization, you could already evaluate starting from the previous blocks. It's time to figure out what is needed for such optimization.

There are many different tools in SEO optimization, and the effectiveness of each one directly depends on a specific niche, the direction of products, the goals of an advertising campaign and other aspects. In order not to analyze each case separately, we decided to reduce all the necessary tools and processes to a mandatory minimum, without which SEO optimization will be ineffective or even impossible. A short list of tasks facing an SEO optimizer when optimizing an online store looks like this:

1. Organization of the site structure

The intuitiveness and simplicity of the structure is a secret that matters not only when promoting, but also when indexing and further using the site. The easier it is to navigate the site– the easier it will be for your customers to find the necessary product, and consequently their loyalty to your resource will become higher. Proper organization of the online store structure will also help search robots to index your site faster. The speed of indexing depends on when you will be able to launch the first advertising campaign and your site will be in the search results, and therefore the sooner it happens, the better.

It is necessary to think about the correctness of the organization of the structure of the online store even during the development of the online store. In the process of creating an online store, you have the opportunity to change the structure of pages and the site as a whole, without wasting extra time on it. By contacting specialists in the field of website creation, you will be able to get a high-quality, organized website structure without spending personal time on its planning, because the specialists of the Gloss web studio will do it for you.

You can order the creation of a turnkey online store from the specialists of the Gloss web studio using the contact information on our website.

After the structure of the online store is organized and optimized, the speed of indexing of new pages of the site will noticeably increase. The entry threshold for your site's customers will also increase, because the simpler it is– the more users will be able to use it, thus, the analysis of the organization of the site structure and its further optimization is the necessary base that is needed for effective promotion.

2. Semantics and keywords for an online store

We have already mentioned that keywords are used to optimize site pages and text content. As we said earlier, keywords are the search queries of users who use one or another popularity to search for your products. The use of such words allows you to increase the relevance of your online store in relation to the customer's search query, which increases the chances of getting into the search results.

In order to optimize the online store and launch an advertising campaign, specialists need a high-quality semantic core. In the semantic core, all the key queries of your online store are segmented depending on popularity, demand, product category and the products themselves. Such segmentation also takes a lot of time, but in the end, the success of promoting your online store may depend on its correctness.

By entrusting the creation of a semantic core to a specialist in the field of SEO promotion, you repeatedly reduce the risk of error. The fact is that an ordinary user who does not have the necessary experience will not be able to cope with clustering keywords, not to mention searching for them and creating a semantic core.

The semantic core itself will be used for all marketing campaigns. Keywords are necessary both for the effective operation of the advertising RRS and for SEO promotion. Thus, we can say that the correct semantic core is the second after the intuitive structure of the site, which is necessary for successful SEO promotion.

3. Image Optimization

An online store, to put it simply, is a page filled with text and images. We have already talked about how important it is that these pages are located in the right places, about how important it is to use the right words in the texts on these pages, we also said, but what about the images?

Like an offline store, online stores rely on users' love for everything bright and catchy. The better and more detailed the photos of your products are, the higher the probability that the customer will buy them, but sometimes entrepreneurs cross the border in terms of image quality and do not resort to optimizing them.

The website of an online store is a page on which both text and media content is located. Unlike text content, which does not “weigh” anything, images can critically affect the loading speed of your site's pages, which in the future will lead to low promotion efficiency, but how it is interconnected.

Any axiom of the system has its own algorithms by which it determines the quality of the website and the need for its further promotion. The more convenient and faster your site is, the more often the search engine publishes it in search results, while your competitors with slow sites are ignored.

In order to determine which sites need to be published more often, search engines use ranking factors that represent quite specific requirements for sites. One of the factors influencing the ranking of sites in the Google search engine is the loading speed of these very sites.

Too "heavy”, but at the same time high-quality images on the pages of an online store slow down the loading of its pages, while creating problems for both the user and the site owner. Too long loading of pages can negatively affect the ranking of your site, which in the end will interfere with the increase in traffic on the site. In order to avoid such consequences, but at the same time use images with high detail, the specialist will need to optimize the files you have for fast page loading.

There are several methods to increase the loading speed of website pages, but we have already described them in more detail in our blog. So if you are interested in how to cope with this problem - check out other articles in our blog, there you will find answers to all your questions.

We figured out the structure of the site, optimized its images and developed an effective semantic core, and that's it? Unfortunately, or fortunately - no!

The fact is that SEO optimization is multifaceted, has many strategies and approaches. This allows a variety of sites to break into the top of the search results, so without the appropriate experience you will not be able to cope with site optimization, but is it so significant?

Summing up: The need for SEO optimization in 2022 for online stores

SEO optimization is one of the most popular methods of promotion at the moment. Previously, the place of SEO was occupied by PPC, or pay-per-click advertising. The effectiveness of such advertising was noticeably higher than that of SEO and it worked by self-starting, but due to the popularity of the PPC, the cost per click on this advertisement increased very much, making it impractical at the same time.

Against this background, SEO looks almost free, but somehow not so. There are dozens of different directions in SEO, each of which is able to bring traffic to your site. In order to decide on a list of pages for optimization or an SEO promotion strategy, you will need the help of experts.

If we talk about the overall effectiveness and the need for SEO optimization and promotion in 2022 for online stores, then we can seriously state that SEO is mandatory. It is SEO that can help you establish stable traffic growth, and working together with marketing campaigns in other channels, SEO can lead your business to success.

If you are interested in a constant flow of customers and a growing number of conversions - think about SEO optimization and start search engine promotion as soon as possible. If you are just thinking about starting a business on the Internet and want to increase your chances of success - order the creation of a turnkey online store from the specialists of the Gloss web studio. To learn more about our services, as well as to get acquainted with our portfolio and reviews, you can use the relevant pages of our website.

Start a successful business on the Internet with the support of leaders, order the development of an online store from the specialists of the Glyanec web studio and beat your competitors in two clicks!

The development of an online store is a great idea for business, which opens up huge spaces of opportunities for promotion and investment. Unlike launching an offline store, an online store does not require instant investments. When creating an online store website, you do not need to immediately purchase a huge amount of goods – instead, you can use dropshipping. In addition, creating a turnkey online store is cheaper than renting and registering a point of sale, and if you decide to buy a room for your store, creating a website will cost you several times cheaper.

The coronavirus pandemic has been terrorizing the entire planet for several years. Every year, the markets of all continents are shaken by crises. The reason for the crises is that most enterprises cannot work without workers, while quarantine restrictions prohibit people from contacting each other.

The last quarantine showed that the Ukrainian market is very dependent on offline trading, most of the points of sale were closed due to quarantine restrictions, and entrepreneurs who own them lost hundreds of thousands only in the first month of restrictions.

By ordering the creation of an online store, you can stop thinking about quarantines and focus on how to increase revenue from your business. You will be able to sell your products without any problems by resorting to the help of delivery services. In addition, the online store allows you to significantly expand the number of potential customers, since you can sell your products not only throughout Ukraine, but also around the world.

Having decided to create a turnkey online store, you will need to take many more steps to launch your own website. The process of developing an online store is extremely complex and confusing, and therefore it is better to entrust it to professionals. By ordering the creation of a turnkey online store in Vinnitsa from the specialists of the Gloss web studio, you will be able to get a high-quality online store in the shortest possible time. The best professionals of Ukraine work in our team of specialists, this has allowed us to become the best website creation studio in Ukraine, but we do not plan to stop there.

Our clients are the largest companies and entrepreneurs of Ukraine. You can make sure of the competence of our specialists both by reading the list of partners who have trusted us for many years - and by getting acquainted with our works by visiting the portfolio tab.

Gloss web Studio has been creating websites exclusively on Drupal CMS for many years. We agree with most experts and believe that Drupal is the best platform for an online store. But what is so special about it and why do Drupal online stores achieve the greatest results? We will tell you about this later.

Drupal features and why this particular CMS is the best

CMS Drupal is in great demand, it is used in a variety of industries. Drupal creates not only online stores, but also government websites in many advanced countries of the world. It is thanks to the security and reliability of Drupal that it is chosen as a base for sites of key importance for entire states.

Drupal is an open source platform that millions of users around the world are working on. Thanks to the open source, anyone can get access to the original Drupal, improve aspects that in his opinion need improvement – and send the results of his work to the main office. If Drupal management considers the changes necessary and reliable– they will be released in the next version of the CMS.

Due to the fact that everyone can modify Drupal, the system is developing at a tremendous speed and has long been ahead of its competitors, but what can it offer during the creation of a turnkey online store?

Creating the Gloss web studio, we were looking for a CMS that can provide our clients with a sufficient level of security and security, but at the same time it will be perfectly promoted on the Internet and will not conflict with adaptive design. We were able to find all these qualities in Drupal.

Among the many advantages of Drupal there are those that are worth paying special attention to. Their list is as follows:

1. Excellent indexing

Among the many CMS there are those that have certain problems with indexing. Indexing is the process of analyzing the efforts of an online store by search robots, after which the site appears in the search results and users can visit it.

Unlike its competitors, Drupal has no problems with indexing. All pages created for the Drupal-based online store are perfectly indexed, and the process itself does not require much time. Thanks to Drupal optimization and its capabilities, developers have the opportunity to create a turnkey online store taking into account all the features of a contextual search engine, so choosing Drupal is already half the victory.

2. Security

Earlier we mentioned that anyone can use the open source Drupal. This opportunity was left by the company to expand the staff of freelance employees in the face of all Internet users, and this idea proved itself perfectly.

As we mentioned, anyone can use the Drupal source code. To upgrade the platform and make it better. After the upgrade is completed, the user can send their developments to the Drupal main office. Where a decision will be made regarding their expediency and usefulness from the point of view of other users. This system works not only with Drupal's own improvements, but also with its security.

Thanks to the opportunity to experiment with different hacking methods regarding Drupal, Drupal has an excellent opportunity to search for system weaknesses. The use of open source and access to it by everyone allowed the company to improve Drupal and make it the most secure CMS at the moment.

By ordering the creation of a turnkey online store based on Drupal, you can be sure of the safety of your users' data, even in the event of a cyber attack directed at your site. Thanks to clever algorithms and tested protection systems, Drupal will not allow the data of your customers to float into the network, which can definitely be considered a huge plus of this CMS.

Most web studios offer the creation of a turnkey online store on different platforms and from that it can be concluded that they are not familiar with any of the platforms they offer thoroughly. We have been creating turnkey online stores in Vinnitsa based on Drupal for 13 years, and we know this system by heart. Thanks to this, we can guarantee our customers stable operation of the site, virtually unlimited possibilities for registration and, of course, protection of all personal data of users of the online store created on the basis of Drupal.

3. Huge selection of modules

In addition to protecting Drupal, open source also gave everyone access to the creation of so-called modules. A module is the work of a user or a group of users aimed at expanding the original functionality or simplifying certain processes.

The presence of a large number of various modules on Drupal makes it the most flexible CMS of all available on the market at the moment. Thanks to the presence of modules, developers can improve the site and add features to your resource that may not be on sites running other CMS.

Ordering the creation of a turnkey online store based on Drupal, you choose almost unlimited possibilities and guarantees of the uniqueness of your site. Thanks to thousands of modules, as well as vast experience, our developers are able to create a turnkey online store for you with the best characteristics for promotion. Gloss web studio has been creating websites in Vinnitsa for 13 years, and during this time we have developed more than one and a half thousand web resources. By cooperating with us, you choose an unprecedented quality and a team of specialists who are the best in the field of website development in Ukraine. All this gives you the opportunity not only to successfully enter the market, but also to bypass your competitors and climb to the top of the search results in the first months of the site launch.

If you are ready to start your business today, order the creation of a turnkey online store on our website, and take your first step towards success.

4. Multilingualism

Drupal is the first CMS in which convenient multilingualism is organized. By convenient, we assume the ability to change the language with one button without any problems for both the user and the developer.

This feature allows you to launch not a monolingual, but a multilingual website at once. Thanks to this, you can promote your websites both on the territory of Ukraine and abroad. By constantly expanding your customer base, you can attract new investors and buyers from abroad who are ready to purchase your product. Such an opportunity combined with user convenience has a positive effect on both their loyalty and their desire to purchase your products.

5. Implemented adaptive design

Despite the fact that all platforms competing with Drupal also offer the use of adaptive design – it is in Drupal that this feature is implemented best. By developing an online store for you, our specialists can create an adaptive design that will allow customers to conveniently visit your online store using both a PC and a smartphone.

Turning to statistics, it should be noted that the lion's share of sales around the world these days occurs with the help of a smartphone. Users do not want to waste time turning on their PC, instead they purchase goods on their way to work or while walking, in order to provide them with this opportunity, we provide our customers with services for creating adaptive design based on the Mobile First principle.

Mobile First is the creation of a turnkey online store, during which everything changes by itself. Instead of the usual creation of a custom-made website for a PC, and the subsequent adaptation of a web resource for mobile devices, an online store is first developed for mobile devices, and only after that it adapts to a PC.

Using this principle, we can provide your customers with maximum comfort when surfing on the site. Also, the use of Mobile First has a positive effect on the evaluation of the site by search robots, which ultimately brings you even closer to the desired goal.

Thus, by ordering the creation of a turnkey online store from the Gloss web studio, you can get a high-quality online store originally from Vinnitsa, prepared for high-quality promotion. Gloss is a studio from Vinnitsa with a full cycle, which allows our clients not only to order the creation of a turnkey online store from our specialists, but also to use our services in the field of website optimization and promotion. Thus, by ordering the development of an online store from the Gloss web studio, you get an excellent opportunity to get a fully ready website, and several advertising campaigns that will help you not only acquire the first customers, but also bypass the nearest competitors in the shortest possible time. Creating an online store in Gloss is a great start for your business and a great help to become a market leader.

Despite the fact that the list of advantages turned out to be not too short – this is not a complete list of them. Unlike the advantages of other CMS, Drupal is constantly evolving, which allows entrepreneurs to expand their spheres of influence and modernize their sites in accordance with current realities.

Having figured out what advantages Drupal has, when creating an online store, it is worth taking a look at what it is capable of in promotion.

Drupal: Promotion of an online store in 2022

Creating a turnkey online store is only half of the victory. In order for your site to attract users and your company's revenue to grow, it is important to ensure a constant flow of traffic to the site. You can do this with one of the types of promotion.

Promotion on the Internet is an issue that worries many entrepreneurs. Its variety and cost can vary greatly depending on which particular niche you plan to sell your products or services in, as well as on the number of competitors, its geographical location and influence on the Internet at the moment.

More recently, the most effective method of promoting the website of an online store was considered to be RRS advertising. Such advertising was supposed to attract customers immediately after its launch, but the entrepreneur had to pay for each click on it. The cost of the RRS, as well as any other promotion, varied depending on the competition in the niche, as well as the features of the advertising campaign itself.

The RRS could offer the entrepreneur traffic immediately after the launch, but this is one of those rare cases when the popularity of the promotion method played a cruel joke on him. Due to the use of RRS in absolutely all niches of increasing competition, the cost of such advertising began to grow rapidly. In the end, the launch of such advertising began to cost more than the estimated profit after its launch, and therefore most online stores and companies abandoned the RRS in favor of SEO and other promotion channels, but what about Drupal?

As we said earlier, Drupal has all the necessary characteristics for effective promotion, and in this field it confidently bypasses its competitors. Among the features of the promotion of the online store on Drupal should be highlighted:

Convenient content editing and access to any page of the site.
Clear and intuitive interface.
Drupal compliance with all current requirements presented by search engines.
Effective search engine promotion, thanks to the ability to conveniently configure linking for users and search engines.
As well as the previous one, this list is far from complete, but even the listed features, it seems to us, are enough to make a choice in favor of Drupal.

Drupal – the best CMS for an online store: Summing up

Drupal is a CMS used in a variety of fields. Government websites are created on the basis of CMS, and thanks to the flexibility of this CMS, successful corporate websites and online stores can be created on its basis.

By contacting specialists in creating online stores and corporate websites using Drupal, you will get a high-quality website that can quickly bring you new customers, but where to look for such specialists?

Gloss web studio has been creating online stores in Vinnitsa for 13 years and during this time we have managed to achieve a lot. Thanks to hard work and a team of the best specialists, we managed to beat all our competitors and become the best in the field of creating online stores and corporate websites in Ukraine. The leading companies of the country work with us, and the lion's share of market leaders in various niches are our regular customers.

By ordering the creation of a turnkey online store from the Gloss web studio, you are guaranteed to get a high-quality website that can lead your business to success. Our team employs only the best, which allows us to give guarantees and maintain sites even after the development is completed.

The designers of the Gloss web studio will provide you with designs of an online store of European level, equal or similar, which you will not find on the Internet. The design will be made taking into account all current trends in the field of web design, but it will be unique. Our optimizers and marketers will help your site become better in terms of search robots and algorithms, which will allow your resource to quickly climb the ladder of search results. Finally, our developers will make sure that your customers can find the tabs they need in seconds, and each page of your online store will benefit both the user and your business.

If you are focused on results and are not ready to waste your time working with amateurs - contact the leaders! Order the creation of a turnkey online store from the specialists of the Gloss web studio and launch your business tomorrow!

“You urgently need to create an online store!” - this is what most specialists say to their customers when evaluating the efficiency and profitability of a business.

A turnkey online store allows you to attract thousands of customers from all over the world and even those who have nothing to do with trade are familiar with this fact. Every day thousands of users log into the browser from a laptop, phone or tablet and choose gifts, household goods, clothing and dozens of other product categories. Creating an online store has become so commonplace that it will not surprise anyone anymore, which means that in order to attract customers, you will need to do more than your competitors did.

The issue of attracting customers in 2022 has become even more important, against the backdrop of ever-growing competition and the change of course by Google, most entrepreneurs simply do not understand how to get around competitors in popular niches? In this article we will try to answer this question and along the way we will tell you what it is like to create a turnkey online store in 2022.

Creating an online store: Why a website is the only way to stay on the market
When starting a business, every entrepreneur first of all assesses risks, creates a business plan, analyzes competitors, calculates the budget and only after that opens his own business. This sequence of actions has worked for many years, but given the rapid changes in the market and in the world as a whole, such an approach is unlikely to be effective.

On the Internet now you can find hundreds of thousands of online stores selling a variety of products. By visiting the catalog of one of these stores, we can buy parts for cars, or clothes for your pet – without leaving home. It is comfort and accessibility that attract users to online stores so much, and it is these parameters that should be emphasized when planning to order the development of an online store.

The year 2022 brings a lot of changes for online commerce. If previously only online stores with a large customer base and a long history of formation could be particularly profitable– now the most flexible and ready-to-change websites are taking over the leadership in the market. It is flexibility and the ability to make changes that are your main trump card in the competition in the market.

Offline trading is taking a back seat more and more every year. It is inconvenient for users to go to the store, even if it is located right next to their home. Users are not ready to be distracted from their household chores and spend time shopping, and therefore, more and more often, instead of fashion boutiques, users visit high-quality online stores and their applications. Such a choice of users gives you the opportunity to quickly acquire a large number of customers, but this will require a lot of work.

If you are still considering whether to give preference to creating an online store instead of opening an offline point, then the statistics of the last two years will help you make the right decision.

Due to quarantine restrictions and permanent trade bans, more than 35% of all offline stores did not open after the lockdown. No one knows at what point the situation with quarantine restrictions may recur, but by giving preference to creating a turnkey online store, you will be able to secure your business.

The decision has been made, you have decided to order the development of an online store – but how to cope with the competition? How to launch your own online store and beat the competition in 2022? Search engine optimization can help you with this, and that's what we'll talk about next.

Development of an online store in 2022: how to make a website a leader using SEO

A turnkey online store is a great solution for starting your business. By ordering the creation of an online store from the Glyanec web studio in Vinnitsa, you can get an optimized, and most importantly, an effective website that will allow you to attract customers. For 13 years of work, our team has created more than 1000 Internet resources and has become the best in Ukraine, so by contacting us you can not worry about the quality of your web resource.

Glyanec website creation studio provides a full range of services related to the development, design and promotion of online stores. The websites and online stores created by us occupy the first places in the search results, but that's not all.

By ordering the creation of a website from the specialists of the Glyanec web studio, you can get not only a website, but also an application for your business. With our app, your customers will be able to buy products with just a few clicks. Are you ready to order a turnkey online store from us? Then visit the page, the services of creating an online store, in order to get acquainted with all the details or call our office. You can find all the necessary contacts for placing an order in the "contacts" tab.

Returning to SEO, it is worth noting that quite recently many marketing specialists have been talking about the inefficiency of this method of promotion. Against the background of the popularity of RRS advertising, the effectiveness of SEO was indeed lower, but with the popularization of the creation of online stores and corporate websites, the cost of RRS called into question the effectiveness of such advertising.

The situation was also affected by Google's decision. In official statements, representatives of the corporation have repeatedly said that content will soon become the main source of traffic on websites. Page optimization, the introduction of linking between sections of sites and other SEO tools will determine who will become the market leader, and therefore it is worth dealing with SEO right now.

But how to use SEO for promotion? How to get traffic to the site and how to weed out disinterested users? More details about this in the next block.

SEO for an online store in 2022: How to get traffic and what to consider when promoting

By ordering the creation of a turnkey online store from the specialists of our studio in Vinnytsia, you will receive a ready-made website, fully optimized in accordance with all the current requirements of search engines. Our experts will analyze each individual page of the site and make sure that the structure of your online store is as intuitive as possible. But what exactly does an SEO specialist need to do to get good results. What aspects are important in the SEO promotion of an online store and where does the traffic on the site come from?

How to increase online store sales: Traffic and where it comes from

Website traffic is the number of users who have visited your Internet resource. For an online store, this indicator is one of the most important, since it determines how many of your potential customers visited your resource and got acquainted with your offers.

The total number of site visitors is traffic, but, as always, there are nuances. The fact is that traffic can be either targeted and consist of users interested in buying, or not targeted – that is, users who visited your online store were not interested in buying goods.

Often, inappropriate traffic is the result of errors when promoting a site. Using RRS advertising, entrepreneurs often use not only the most logical search queries and user interests, but also negative words.

Negative words are words or phrases that fit several product categories at once. So, using the word “spring" as a key – you can get both users interested in updating the suspension of their car, and those who are interested in springs and other elements of the handmade.

PPC is a pay-per-click ad. Using negative keywords when promoting with the help of RRS, you will not only have to pay for targeted traffic, but also for users who visited your site without the purpose of making a purchase. Thus, an error in RRS advertising can lead to unnecessary and absolutely fruitless spending.

Unlike PPC, SEO does not require you to pay for each click. Instead, for search engine promotion, you need to understand what your customers are interested in and use this knowledge to attract potential buyers.

The traffic flow to the site carried out with the help of SEO consists of several components. Each of the components has its own impact on both the amount of traffic and its quality. To better understand why it is so important to contact professionals to create an online store and why you may need professional marketers from our web studio - we will look at each of the components of SEO traffic separately.

Semantic analysis and semantic core

The first thing that SEO promotion of an online store begins with is the creation of a semantic core. Semantics is essentially a list of search queries entered by users to search for your products. Correctly selected and grouped search queries are called keywords, and their list is called the semantic core.

The semantic core is widely used in all marketing channels. High-quality semantics can not only ensure your success in SEO, but also help make PPC advertising more effective. By ordering the creation of a turnkey online store from our specialists in Vinnitsa, you are guaranteed to receive a high-quality semantic core that can increase the flow of customers to your site.

Semantic analysis is a process during which specialists need to find the search queries that are suitable for your products. If it seems to you that this is a simple process - often the number of keywords in the semantics of an online store is several thousand.

Specialists analyze every request related to the products of your group. Thanks to this, they can exclude negative words in the semantic core. Thus, the probability of the appearance of inappropriate traffic is noticeably reduced, but only experienced specialists can cope with this process.

Developing a page for an online store, the specialists of the Gloss web studio strive to make it not only informative, but also intuitive. It is necessary that the user who visited your site for the first time could immediately understand which button is responsible for what and how to get the desired result, whether it is a button or delivery design.

Too complex design or the presence of buttons that the user does not understand can turn him away from purchasing goods in your online store. But if you take care of the competence of developers and resort to the services of specialists in the field of online store development– you will be able to get pages with high-quality design and intuitive elements.

Search robots and page indexing

After the experts have assembled the semantic core of the site, the developers have created pages, and your online store is ready – it's time for indexing.

Indexing is a process during which search robots scan and analyze website pages. Not only the speed of indexing, but also its results depend on how well your pages are optimized from the point of view of SEO. After all the pages of the site are indexed, your online store will get into the catalog of the search engine. It is from there that in the future the site will appear in the search results of a potential buyer.

At this stage, the importance of all the previously described steps turns into a result. The better the SEO optimization of your site– the higher your site will be in the search results, and the more often it will appear on the screens of potential customers. It will not be possible to achieve optimal results on your own, since appropriate knowledge and experience are needed for high-quality SEO optimization.

By ordering the creation of a turnkey online store in Vinnitsa from the specialists of the Gloss web studio, you will be able to get a high-quality online store ready for indexing and SEO promotion. Our experts will make sure that all the buttons on your site are located in the right places and work as the user expects them to. In addition, the presence of https instead of the outdated and unsecured http will allow your site to move better. Https is an encryption protocol that allows you to protect your customers' data from potential leakage. The presence of this protocol makes it clear to search robots that your site is completely safe and ready to receive users on its pages. By ensuring the encryption of all data, you can improve the evaluation of the site from the point of view of search robots. In the future, this may significantly affect the effectiveness of the promotion.

Creating a turnkey online store: Why it's worth working with the best
When planning to order the creation of an online store in Vinnitsa, you should think about the competence of the specialists you are contacting. As we mentioned earlier, every little thing during the development of an online store has its own significance and impact on the size and effectiveness of advertising budgets and their final effectiveness. By contacting the best in the field of creating online stores, you can not only save money on reworking the store in the future, but also get a high-quality Internet resource today.

If you are planning to launch your own online store and want to get your first customers as soon as possible, order the creation of a website from us. Gloss Web Studio is a leader in the development of websites and online stores in Ukraine.

By contacting us, customers receive:

• A qualitatively developed web resource
• Unique website design
• A personal manager who keeps in touch with them throughout the development
• An application for an online store that allows customers to make a purchase in two clicks
• An online store that won't have to be redone in a few months

For 13 years, our web studio has been creating corporate websites and turnkey online stores. The leading retail chains of Ukraine work with us, most of which have become the best during our cooperation.

So if you are not ready to wait a few years and spend the budget to redesign the site for the current realities - order its creation from us. The specialists of the Gloss web studio will do their best and develop a turnkey online store for you, fully ready not only for the current realities of competition, but also for effective promotion.

Visit the online store creation page to learn more about our services. Use the online chat on the pages of our web resource to get answers to your questions.

Order the development of a turnkey online store from the leaders in the field of website creation and start your profitable business tomorrow!

The development of an online store is an idea that is increasingly being visited by entrepreneurs and not for nothing. This business format is extremely attractive because you can cut the expense graph as much as possible while significantly expanding the prospects of the income graph. The development of an online store opens up huge opportunities for everyone who plans to do it, but do not forget that this is a complex process.

Creating a turnkey online store is a service that you can order from the Glyanec web studio. By contacting us, you are guaranteed to receive a high-quality resource developed by the hands of the best specialists in Ukraine. Among our partners are leading companies of Ukraine and neighboring countries. By ordering the creation of an online store from the Glyanec web studio, you can not only get an online store, but also its optimization. Glyanec Web Studio is a full-cycle studio, so working with us you can launch your Internet resource already optimized and prepared for all ranking factors of your chosen search engine. In addition, Gloss web studio also creates marketing campaigns that will help you attract the first customers immediately after the creation and launch of the site itself. Thus, by contacting us, you will be able to enter the market as soon as possible and start selling your products to customers.

Promotion of an online store is an important stage in the life of a business. By ordering the development of an online store, you can get a high-quality website, but no matter how high-quality it is, you cannot do without a good marketing campaign. Your customers should quickly and easily find your site in search results, and this can only be achieved by using all marketing channels.

One of the methods of promoting an online store in search results is SEO. SEO can help you attract customers thanks to the relevance of your online store's page, but you have to work hard to achieve such a result. Unlike a corporate website, where the placement of optimized information on the pages looks more than usual – in the case of an online store, the placement of optimized texts becomes more difficult. The thing is that you simply cannot add texts in the right amount, the right volumes, even if you take them all the product cards of your store.

The only way to fill an online store with optimized content without creating any inconvenience for customers is to develop an online store blog, and that's what we'll talk about next.

Blog is a universal tool for promotion in 2022

The initial task of the Internet was a library. According to the idea of the creators, the Internet was supposed to become the largest library, where hundreds of thousands of sources of knowledge are collected. Nowadays, the Internet is used for shopping, ordering food, processing documents and, of course, for gaining knowledge. There is a lot of interesting knowledge on the Internet that can be useful to you and this list does not end with the sciences.

When planning the purchase of an expensive smartphone, each user tries to learn as much as possible about it. Such knowledge allows him to assess the situation much more coolly and decide whether the smartphone he has chosen is worth his money or not. But to make such a decision, information is needed and it would be convenient if it were directly on the store's website, where the user has already looked for a phone for himself.

Creating a blog for an online store is a strategy that is often used by online stores of various sizes. This strategy is great regardless of what you are selling, because you can find relevant information for each product.

When ordering the creation of a turnkey online store, it is desirable for you to already know what information will be in your blog, and what data you will fill your blog with. But what is a blog and does an online store need it? In this article you will be able to find out what kind of content should be filled with the blog of an online store? What to pay attention to when creating a blog for a store, as well as how effective such a strategy is. The answers to these and other questions are already waiting for you in the next block.

Why is a blog so effective for online stores

As we said earlier, a blog is a repository of information that can be interesting and useful for users. When planning an expensive purchase, the user strives to learn as much about the product as possible and it will be very convenient if not only the product itself is present in your online store, but also a detailed review of it. This amount of information can greatly affect the user's loyalty to your online store and, of course, help him decide whether to buy something from you or not.

When ordering the development of an online store, it should be remembered that this is a rather long process and it has its end. By the end of the development, you should already have material for a blog, because this is the only way you can promote using search engine optimization immediately after development.

Creating a blog takes a lot of effort and money, but is it worth it? To answer this question, it is necessary to understand what a blog can give to an online store. The answer to this question is as follows:

1. Attendance and behavioral factors

Many users search for information on the Internet daily. The presence of the necessary information in your blog for the user can not only cheer him up, but also attract him to your Internet resource. Thus, the more accurate and the more effective the information you provide– the more likely it is that the user will pay attention to it.

Do not forget about the relevance of the information itself. Relevance is the ratio of the information you provide to the user's search query. The more accurately you get into the client's pain, and the more effective the information you provide– the higher your site will be in the search results. This is exactly how search engine optimization works.

2. Constant flow of potential customers

As we said earlier, users are constantly looking for answers to their questions on the Internet. The world of technology often changes, as does fashion. By constantly updating the information in your blog and making it more relevant to users' search queries, you can thereby attract even more audience to yourself. Attendance is an extremely important indicator for an online store, but much more important is the fact that the more users visit your online store– the more potential customers you will have. Thus, by constantly updating the information in your blog and intelligently optimizing it for users' search queries, you can constantly answer questions from potential customers, increase their loyalty and trust in your online store, and eventually motivate them to make a purchase from you.

3. Increasing the number of external links

External links are also a tool for promoting an online store. The more links about your online store on the Internet, the more effectively it is promoted. With the latest updates from Google, the effectiveness of link building has been noticeably reduced, and yet it is able to bring your online store to results.

Users are constantly sharing interesting information for them. If the texts and media files posted on your site manage to interest them– there is a chance that your external link mass will increase and there will be much more visitors. The thing is that even by forwarding your links and publishing them on their social networks, customers increase the likelihood of new traffic coming, and this is extremely important for a successful online store.

4. Linking between pages

Linking is one of the methods to simplify navigation on the website of an online store and a corporate website. When ordering the development of an online store, you should think over the structure of your site in advance so that it is intuitive. This way, you will be able to avoid confusion on the part of users and buyers will be able to find the products they need faster.

Despite all the intuitiveness of the structure, the online store is expanding over time. It is becoming more and more difficult to navigate between its pages, and here linking can come to your aid. With the help of linking, you can attach links to thematic pages directly to the words in the text. So, if the user finds something interesting for himself, he will be able to click on the word and go to the page he needs.

By creating content for a blog, you attract users. Having found the answer to his question, the user is loyal to your site, which means that if the text mentioned a product that he was interested in or is still interested in, he can go to the page with this product in one click and learn more about it. This feature significantly simplifies the process of finding a customer on your online store's website and significantly affects their loyalty. In addition, linking has a great effect on the speed of page indexing, because during indexing, robots take into account all links that lead from a particular page to other pages of your site. This is how they find out what is on your site and where it is located.

This list of blog advantages is hardly complete, because in fact, creating a blog has a huge number of advantages. We decided to focus on the most important advantages of this idea so that you can decide for yourself whether you need a blog or not.

Having made the decision to create a blog, you need to understand what exactly should be published on it. We will discuss how to blog an online store and what fundamental aspects should be taken into account during the creation of a turnkey online store in the next block.

How to create an effective blog for an online store

A blog is a great tool for promoting your website, but in many ways its effectiveness depends on its quality. High-quality blogs are able to raise online stores from the 5th page of the search results to the first, but for such a result it is necessary to approach the process of creating the blog itself very carefully.

Do not forget that a high-quality blog will not lead your online store to success without a high-quality Internet resource. If the quality of your online store leaves much to be desired, then you probably won't be able to achieve the desired results. When planning to launch your own online store, you should resort to the help of specialists, because this is the only way you can avoid possible mistakes during development. All you need to do to order the creation of a turnkey online store from the specialists of the Gloss web studio is to leave a request for development by contacting our specialists. You can contact the representatives of the Gloss web studio using the phone number or email specified in the contacts. Order the development of an online store from the leaders of this niche in Ukraine, get the best online resource and beat your competitors in the shortest possible time.

If you already have an online store, then before you start developing a blog– you should contact specialists for an audit of the site. Site audit is a process during which experts examine every millimeter of your Internet resource in search of errors or inaccuracies. Only by correcting all the errors on the site, whether it's extra characters in the code or a huge number of redirects– you will be able to achieve maximum efficiency from promotion.

As soon as all the errors are corrected, you can start creating a blog, but what should be considered before filling it. It is natural that for a blog where users will search for information, the most important criterion is the quality of this very information. Creating a blog is an extremely meticulous process, but by paying attention to the fundamental principles of creating content for a blog, you can achieve success. As for these fundamental factors that are worth considering– their list looks like this:

1. Competitor analysis and use of the information received

Competitor analysis is one of the most important elements of any stage of launching an online store. It should be remembered that your competitors, who have been on the market for a long time, most likely resorted to the help of specialists in order to analyze the market and get reliable data on demand and information that interests customers. You do not need to conduct research separately, because you can borrow the experience gained by mistakes from your competitors - only by analyzing them. By contacting specialists whose jurisdiction and list of services includes the analysis of other web resources, you will be able to get all the experience of your competitors, while not investing your money in mistakes and failures.

When planning to launch a blog for an online store, contact specialists for an analysis of the content of your competitors. This way you will be able to get a picture of effective and interesting topics for customers and you will not have to publish data blindly. Moreover, this approach can provide you with initial results, because if it worked for a similar online store, it will most likely work for you.

2. Use of different format content

A blog is not necessarily a text. You can expand the boundaries of formats in your blog using audio and video files, as well as changing the style of narration, so this or that style may suit this or that group of your target audience, which means the percentage of interested will be higher.
In addition, not all users are ready to read a multi-page article – by enlisting the support of an announcer or by shooting this article in the form of a script on video, you can provide interested users with more convenience, which will definitely affect their loyalty to your site.

By experimenting with different formats, you can find one that will perfectly match the theme of your site. You can also use the data obtained after analyzing competitors, which will significantly speed up the process of finding a suitable format.

3. Analysis of user behavior

It should be remembered that all articles in your blog should not only promote your site, but also be useful to the user. It is for useful information that users come to your blog and how much information has helped them - in many ways can affect the effectiveness of the blog itself.

Search robots are able to track the activity of visitors to your site on its pages, based on the data obtained, these robots draw conclusions about the effectiveness of your content. Also, do not forget about E.A.T. – one of the most important requirements for content at the moment.

All the content you publish must be expert and correspond to reality. Against the background of the fact that now it is content that is becoming the main engine of sites in search results – this moment should be given special attention.

By launching the development of a blog for an online store, you can significantly affect the speed and effectiveness of website promotion. Search engine promotion using a blog can not only raise your site higher, but also increase the effectiveness of other marketing campaigns. At the same time, the blog predisposes users to your site and your company as a whole, so this is a great opportunity to expand the target audience and achieve greater customer loyalty. If you have been thinking about what to add to your online store to increase its promotion success - look towards the development of a blog.

Well, if you are just planning to order the creation of an online store, contact the Glyanec web studio. Our experts will make every effort to create a great online resource for you. To learn more about the services of the Glyanec web studio and get answers to your questions, you can use the information from the contacts tab or directly contact our representative via online chat. You can find an online chat with our representative on any page of the site in the lower right corner.

Order the creation of a website from professionals, and start a successful business together with the Glyanec website creation studio.

Everyone who has ever wanted or still wants to create their own website has heard about Google Analytics. Planning to develop an online store, or launching a news portal, you will definitely hear about Google Analytics, but what is it?

Google Analytics is one of the most important tools for owners of Internet resources. It is analytics from Google that allows you to track the performance of your store and the success of marketing campaigns. Google Analytics can help you find errors that are present on the site, or analyze the data by changing the vector of development. This tool is extremely important for any Internet resource, but despite this, not many people know about the principles of its operation.

In this article we will tell you how Google Analytics can help you create an online store of your dreams and how with the help of Google analytics you can make your business even more promising, we will also answer in detail the most popular questions related to Google Analytics and of course share our experience. Read this article to the end, because in it we will highlight all the points related to the preparation of the online store for competition in the niche, the details of the development and the moments that are worth paying special attention to.

What is the Google Analytics tool for?

The first question that we will not include in the general list, because it is fundamental is “Why Google analytics is needed". The answer to this question lies in the very name of the tool, in this case it is analytics. Google has provided its users with a free opportunity to receive data on the success of their sites, track attendance and regulate certain processes related to the online store. When planning to launch an online store or ordering the creation of a turnkey online store, you will somehow have to get to know Google Analytics better, because this tool will help you find answers to all questions related to your Internet resource.

The main task of Google Analytics is to collect data from all pages of your site and segment them. The tool itself collects traffic and conversion data in order to show you the available figures on various charts in the future. With the help of these charts, you can make important decisions that can fundamentally change your business and make it more productive or, on the contrary, unprofitable. But how to influence Google Analytics indicators?

In order to initially get a good start, you need to think about who will develop an online store. It is impossible to cope with the creation of a high-quality online store alone, because for development you will need knowledge from many fields. By contacting specialists, you will be able to order a turnkey online store and at the same time not worry about the development process. The team of the Gloss web studio has been creating turnkey online stores and corporate websites for 13 years. During this time, we have managed to create more than a thousand online stores and websites for our customers. Among our regular customers are the leading companies of Ukraine. At the same time, Gloss web studio is a leader in the creation of online stores and other web resources in Ukraine. By contacting us, you are guaranteed to get a high-quality turnkey online store, but let's go back to Google Analytics.

How does Google Analytics work? What is the principle of its operation based on? How reliable is the data provided by Google Analytics? The answers to all these questions are waiting for you in the next block.

How Google Analytics works and what is needed to use it

The development of an online store is a long segmented process that requires certain knowledge and experience. After the development is completed, it's time for optimization and finally for the promotion itself. But how to evaluate the quality of an online store? How to track the success of marketing campaigns and how to assess what is happening with your site? That's what Google Analytics is for.

As we mentioned earlier, Google Analytics collects data, but how can it see what even the site owner himself does not see? The answer is extremely simple, Google Analytics works with the site code. In order to answer the most frequent questions related to Google Analytics, we decided to create a separate article, the information of which will be interesting for many. As for the most popular questions and answers to them, their list is as follows:

1. How Google Analytics works and how it manages to collect data

The first thing users usually ask is how Google Analytics works and how it collects data. As we mentioned earlier, everything is very simple - Google Analytics is a specific code that is embedded in your site. Due to the fact that the Google Analytics code is located in the code of your site, it opens access to all the data that your site exchanges with the search engine, which allows you to not only see the schedule of visits in the future, but even specific numbers of users who have visited your site. At the same time, Google Analytics is able to read user actions and classify them as a conversion indicator. Conversion in the case of an online store is any action that is considered useful, for example, placing an order or subscribing to a free newsletter is a conversion. The conversion is calculated using the ratio of the number of useful actions performed with the total number of visitors for a certain period of time, which later results in quite exhaustive indicators.

Focusing on the data received from Google Analytics, a specialist can not only conclude how successfully marketing campaigns work– but also create a new promotion strategy. Such access to data allows any online store to become successful, but misuse of available information can ruin your business.

2. How does Google Analytics count the number of users

As we mentioned earlier, Google Analytics is a kind of code that is embedded in the code of your online store. In the process of developing an online store, specialists create a website code in which you can embed the Google Analytics code in advance. With this piece of code, Google Analytics is able to read the data sent by the search engine, which means the probability of error is minimal. At the same time, there are 2 types of users in Google Analytics at once, namely:

Users are just people who have visited your online store. This indicator does not take into account whether this user was previously on your site or not, this is the total number of visitors to your online store for the amount of time you selected.

New users - contrary to the name, this indicator is not able to accurately count the number of new users on your site. The thing is that Google Analytics works with cookies that are stored on the user's device. If a user uses the Internet from only one device and does not clear cookies, Google Analytics will not decide that this is a new user. At the same time, if a potential buyer has never been to your site, Google Analytics will track him and mark him in the statistics.

Also, the statistics of ”new users" include those who use different devices to visit your site, and those who periodically clean cookies. Clearing cookies makes it impossible to read the user's attendance card, and therefore Google Analytics may make a mistake in this indicator.

3. How Google Analytics learns the user's gender

If you have ordered the creation of a turnkey online store and plan to sell women's clothing, then you will definitely need this function. In Google Analytics, you can not only find out if a user was on your site and how many users visited your site in total, but even what gender they were. To do this, Google Analytics has several ways at once, but we will focus on the most effective ones, namely, the Android advertising identifier and the IDFA advertising identifier for iOS.

Both identifiers work on the same principle, namely, they read user data using a smartphone and applications. Very often in mobile games you need to specify your gender and age, so this data quite legally gets into the search engine site first, and then, subject to the start of tracking this information– into your Google analytics. Thus, if your potential client visits games or applications and his gender and age are specified– your Google analytics will know this data as soon as the user visits this or that application. This opens up limitless opportunities for marketing, because having such knowledge with the help of the free Google Analytics tool, you can bypass all your competitors and become a niche leader, you only need to use the available data and capabilities correctly.

4. How does Google Analytics determine where traffic came from

Despite the fact that there are not so many variations on the Google Analytics page where traffic could come from, Google Analytics is still able to distinguish between different traffic sources on your online store's website. To do this, Google Analytics uses HTTP_REFERER. This referrer tells you where the traffic is coming from. It contains the email address of the source, which Google Analytics is able to attribute to a particular type of traffic source. For example, if a user went to your online store page from Instagram, then this information will be in the email address, and Google Analytics will recognize it and attribute the resulting transition to social sources.

By tracking the number of clicks from different sources, you can build a marketing strategy. Analyzing the indicators of transitions, specialists are able to predict which source needs to invest more funds to increase the available result. However, do not forget about the other sources, even if they are not too effective. In this case, each source can be effective, the main thing is to create a suitable marketing campaign that fully meets the needs and expectations of your potential customers.

5. How Google Analytics calculates the bounce rate

In this case, in order to accurately calculate the indicators, Google has adopted a strict calculation algorithm, where a failure is considered a session during which the user visited only one page of your site and then left.
In order for the refusal to turn into a session, the user needs to perform any action on the page of your site, while leaving the page he originally got to. The bounce rate does not affect the ranking of the site at the moment, but at the same time this indicator can tell you about errors on the pages of the site. In order to understand which pages have errors, it is only necessary to track the dynamics of changes in the bounce rate and find the page that is left most often. After auditing a page or the entire site, you will be able to see the full picture and correct errors that encourage users to leave your site.

6. How Google Analytics tracks events

In order to understand how Google Analytics works, it is necessary to understand what an event is in the understanding of this tool. For Google Analytics, an event is any action that you track. By launching your online store and using Google Analytics, you can set certain goals and track indicators. For example, you can track the number of completed forms or the number of bookmarks of certain products. This data can help your specialist collect a complete picture of user interaction with the site and mark the most popular functions or actions. If you track bookmarks in your personal account– then with the help of such data, you will be able to understand which products are of the greatest interest from potential buyers. In order to configure the event indicator, you need to specify the event category, the type of interaction and specify which group the event belongs to. Having figured out how to set up Google Analytics events or by contacting specialists, you will be able to expand your statistics, which can positively affect the quality of your marketing campaigns.

So the list of the most popular questions related to the principle of Google Analytics has come to an end. Looking at this list, it becomes clear why Google Analytics is one of the most popular tools for web analytics, but it is far from the only one. Each SEO specialist has his own set of tools for tracking indicators, which is why it is important to find a good specialist in this niche.

Despite the importance of analytics, you will not be able to achieve results with a broken site, and therefore, before you start tracking data using Google analytics, it is important to make sure that your site is ready to accept users. Turning to novice web studios, you are at great risk, because savings during the development of an online store can result in huge waste at the stage of website optimization and promotion. To avoid such a situation, you can order the creation of a turnkey online store from professionals, which will allow you to reduce the risk of errors on the site to zero.

In order to order the creation of a turnkey online store from the specialists of the Gloss web studio, you only need to use the information in the "contacts" tab. There you will find all the necessary information to contact our representatives. If you have any questions related to the services of the Gloss web studio– you can always get an exhaustive answer to them using an online chat posted on all pages of our site.

Start your business with the best – order the creation of an online store from the specialists of the Gloss web studio and start conquering the search results - tomorrow!

Trading on the Internet is one of the most popular niches in business, and there is quite a logical explanation for this. Thanks to the development of technology, the sale of goods via the Internet has become much easier than offline and, moreover, more profitable. By ordering the creation of a turnkey online store, you can get a website and get rid of the need to pay for the rent of a full-scale store.

You no longer need to keep a huge staff of consultants, there is no need to check how much your representatives know the assortment of the store. All you need after the online store has been developed and launched is two people, one of whom will monitor the accounting, and the second will advise customers by phone. Such a decrease in the number of employees multiplied by the lack of need to rent premises for offline trading is an excellent help in order to create an online store.

Despite how profitable it is to develop an online store - not all entrepreneurs get profit from their resources. There are a number of reasons associated with this, which we will consider in this article. In this article we will tell you about the 10 most popular reasons why customers leave you without shopping and throw baskets. After reading this article, you will be able to find out for what reasons your customers most often leave your site and how to deal with it. We will also look at the basic aspects of creating a successful online store in the current realities. This will allow you to prioritize more effectively during the development of an online store and, as a result, will allow you to increase the chances of your project's success.

Turnkey online store development – how business starts

Any business has several stages of development. The duration of each stage, as well as its financial profitability, largely depends on the decisions you make. The first most important decision among those that relate to the opening of your own online store is its development. Having ordered the creation of a turnkey online store, you make the first decision on which your further success will depend, and therefore it is better to prepare for this properly. In order to avoid mistakes and problems with the online store, the best solution would be to order the creation of a turnkey online store from well-known and leading professionals. Working with such specialists as the Gloss web studio team, you are guaranteed to get a high-quality online store or corporate website.

Do not forget that the quality of the developed online store directly affects both its success and the cost of its promotion. If you turned to a start-up company and at the same time your site contains certain errors, whether it's the download speed, or the lack of an intuitive structure - this will definitely result in consequences. In order to cope with the consequences of the mistakes of inexperienced developers, you will have to contact a specialist who will be able to audit the site and tell you exactly where to look for the reasons for low performance and high cost of marketing campaigns. After the expert assessment is received, you will need to contact the specialists whose jurisdiction includes correcting the errors you have, and only then your online store will be able to show its maximum result.

Needless to say, in a niche where hundreds of new online stores are created every day, procrastination even on a day can already be critical. If you do not want to wait and do not plan to spend extra money on finalizing the online store– the best solution is to contact professionals right away. Contact the representatives of the Gloss web studio using the phone number on the website and the information in the contacts tab, and order the development of an online store from the leaders of this niche. To get acquainted with the results of our team's work, as well as to see the list of those companies that cooperate with us on an ongoing basis, you can visit the corresponding tabs in the site menu.

Checklist: 5 reasons why customers leave your online store with nothing

The development of a turnkey online store has already been completed, you have optimized the site and launched a marketing campaign, time has passed – but there are no buyers, why is that? In fact, there are millions of reasons why your customers may not buy products in your store, but we don't like abstraction. In order to answer this question, we collected data on indicators from various Internet resources, and also consulted with experts to come to the conclusion that there are only 5 most popular reasons why customers do not buy anything on the site. After reviewing the list of these reasons, you will not only be able to create a successful online store from scratch, but also help your existing online store cope with difficulties and find its customers.

To achieve the desired result, you should think about what is wrong with your site. To simplify your task, we have created a checklist of the 5 most common reasons why the buyer left with nothing. The list of mandatory reasons for familiarization for any entrepreneur engaged in trade is as follows:

1. Annoying consultants or an irritating factor

We all know how annoying consultants can sometimes be in offline stores. Every user understands that this is just a job for a person, but when you plan to make an expensive purchase, and at the moment of your thoughts someone interferes with your personal space - it becomes at least uncomfortable. Overly intrusive behavior of consultants often leads to the fact that users simply no longer enter this store without urgent need, which of course negatively affects the company's income.

Despite the fact that online stores have stepped far ahead – they also have such annoying consultants, but they are usually disguised as online assistants. There are online stores of various sizes on the Internet – and not every one of them is able to afford hiring an employee who will be able to respond to messages 24/7. That is why online stores most often resort to the help of bots and certain scripts that allow you to create the illusion of live communication.

When the window with the help chat is not large and does not prevent a potential buyer from choosing a product, everything goes fine, but as soon as such a window stretches to half the screen or does not allow you to make a purchase, or exit the page - without closing the tab - it starts to be incredibly annoying.

In order to avoid losing customers, you should use online assistants wisely, this function should not force the user to resort to your help. Most users who visit the catalog of products for smartphones already know what they need to buy. In this case, the annoying help of an "online consultant" can only upset the user's plans and deprive your online store of an addition to the income line.

2. Lack of trust and loyalty to the store

More recently, in order to succeed in the Internet business, it was enough to simply order the creation of an online store on a turnkey basis. Since then, a lot has changed and, in particular, competition has changed in absolutely all niches of online commerce.

Now, when creating an online store, you need to think through a strategy to attract customers and provide them with maximum comfort, but that's not all. First of all, it is important that you can convince the client of your reliability. Selling affordable goods, you most likely will not be burdened with such an urgent need, which cannot be said about the niche of household appliances or electronics. The current cost of electronics forces users to look for more affordable offers and most often the most interesting prices for appliances and electronics are just in new online stores. At the same time, it is worth remembering that your client has no guarantees, and therefore it is worth showing him in every possible way not only your competence, but also effectiveness. By publishing information about yourself and the store's team on the site, taking reviews and holding all sorts of events, you can show your potential client that you are a real person and you have no reason to be afraid to show yourself or provide some data about yourself. Always remember that your client is not a search algorithm, your client is a living person for whom it is important to be sure that he will not be deceived.

3. Difficulties during checkout and related problems

Placing an order online is a simple action that any child can handle now. This statement is true, but do not forget that now children are literally "born” with a smartphone in hand. This means that now the development of new technologies among the younger generation is several dozen times higher than that of the older one, and this should not be forgotten.

By placing a dozen different forms and pop-up ads on your site, you can scare an inexperienced user, which will only harm your sales. If your goal is to increase profits– you should forget about complex forms and simplify the ordering process as much as possible. One of the best solutions to simplify the ordering process is to use the “buy in one click" button. By placing such a button in your online store, you will not only be able to simplify the task for your customers, but also open up new opportunities for additional sales. The thing is that by clicking on this button, the user needs to enter his phone number, by which the manager of your online store will contact him. Using certain knowledge and skills, your manager can double the total amount of the buyer's check - only by advising related products. Thus, by abandoning complex forms and taking a step towards simplification, you can not only avoid negative consequences, but also convert them into revenue.

4. Negative experience with the online store

By ordering the creation of a turnkey online store from specialists, you are guaranteed not to assume anything negative. Hence the question arises, how can your online store cause anger or apathy if all it has is goods and information?

In fact, in order to cause irritation and negative user experience, you do not need to do anything personally, because the system can do everything for you. Have you probably come across forms in online stores that, because of one missing field, delete everything that was previously entered and force you to go through the whole process anew? This is what most often annoys potential buyers.

When developing an online store, you need to always remember that there are also people on the other side of the World Wide Web and they tend to experience human feelings. If you plan to create an online store and make it successful - try to reduce to zero all the factors that can give your customer a negative experience. Thus, you will not only avoid rejection from the consumer, but also probably acquire a new regular customer.

5. Upsets and work on them

The emotional state greatly affects whether the user wants to buy something. As a rule, if a potential buyer is in a great mood, then the chance that he will buy something is extremely high, but if he is upset about something, then any little thing can force him to close your online store and continue doing his business.

Your online store can also contribute to this and we will tell you - using the example of a promo code. When a user places an order, and the store uses or issues promo codes, most often there is a line “enter a promo code” in the order form. This line is static in the sense that it is often used as a template – and very unnecessarily.

70% of online stores never explain how to get a promo code, while they give users the opportunity to enter it or think about why they don't have it yet? In a certain situation, such thoughts can lead a potential buyer to upset, which naturally will affect his desire to buy further. Of course, if a user decides that he needs to buy something on your online store's website– he will place an order, but the probability that he will add at least one more product to the basket is negligible.

In order to avoid such a situation, you should think about different templates for making a purchase. This will allow you to avoid frustration on the part of users who do not own promo codes. Another great solution would be an offer for regular customers who have their own personal account - to store the promo codes received in it. Thus, by choosing a product, the user will be able to decide whether to use the existing promo code or not, at the same time as a potential buyer visiting your online store for the first time will not be upset that he does not have any promo codes.

Summing up this checklist, it should be noted that most of its items are not critical. At the same time, it is amazing how much things that many do not even notice can affect the desire and ability to buy. Following the tips available in the listed items, you will be able to get rid of the most popular reasons for low sales, which will most likely help you achieve your goal.

Despite the fact that this list is incomplete, it contains the main majority of problems that cause the buyer to refuse to purchase. At the same time, there are much more global problems, because of which users refuse to purchase goods. These include outdated design, annoying pop-up forms, lack of intuitive navigation and many other aspects of creating an online store. In order to reduce the chances of such problems to zero, you will need specialists in their field with many years of experience, such as the Gloss web studio.

The Gloss web studio team has been developing online stores and creating corporate websites for 13 years. By ordering the development of an online store from us, you will get advice from a specialist and a whole team that will develop your dream online store for you in the shortest possible time. In addition to website development, our specialists can also help you with its optimization and promotion – which will significantly reduce the amount of time needed to create and launch a successful business on the Internet.

Gloss Web Studio is a full-cycle studio that allows us to provide all services related to web development. We have been working in this niche for 13 years and during this time we were able not only to acquire partners around the world, but also to become leaders in this segment in Ukraine.

If you are interested in opening your own online store and are planning to order the creation of an online store or a turnkey corporate website – but have not yet decided on a team, contact us. Our specialists will not only give you a detailed briefing, but will develop an online store of your dreams taking into account all current requirements, ranking factors and the search engines themselves. By contacting us, you are guaranteed to receive a high-quality web resource that can compete with your competitors - from the first day of its launch.

In order to learn more about the services of the Glyanec web studio, you can use the site menu. You can also contact our representatives by phone or via online chat. Our managers will answer all your questions related to the services of the Glyanec web studio and help you make the right choice.

If you still haven't decided to order the creation of an online store – check out our portfolio and make sure that our goal is quality. If you are ready to place an order for the development of a turnkey online store - contact our representatives by the phone number indicated on the main page of the site and in the contacts tab and order the website of your dreams today!

An online store is a website that hosts hundreds of products with a convenient opportunity to buy everything that the user needs. The online store bypasses the offline solutions familiar to many on all fronts, because it not only offers a more valuable user experience and a convenient purchase process, but also significantly more choice. The catalog of an online store may contain thousands of products, this is not an acceptable luxury for a standard offline store.

Creating a turnkey online store is a service that has been popular since its inception. By ordering the creation of a turnkey online store, an entrepreneur can get a ready-made website that is already ready to go out and attract potential customers. By ordering the development of an online store from professionals, you can reduce the risk of making mistakes that may be made during the creation of an online store, and by contacting the leaders in this niche - and completely eliminate the possibility of errors.

The development of an online store is a long process that can be divided into stages and systematically move towards the goal. You can create an online store with your own hands – but in this case you will need a huge amount of time and knowledge associated with several specifics at once. If you want to create an online store and launch a business related to online trading in a certain niche– you should think about saving time. By ordering the creation of an online store from the specialists of the Gloss web studio, you can get your online resource in the shortest possible time. Gloss Web Studio has been a leader in the niche of online store development and corporate website creation for 13 years. To get acquainted with the examples of Internet resources that were created by our specialists, you can use the appropriate tab in the site menu.

After the development of the online store has been completed, the long-awaited moment of sales begins. Despite the fact that your online store can be of high quality and optimized, this cannot guarantee success. In order to make a profit and increase it, while doing sales on the Internet - you have to constantly improve your website. One of the techniques to increase the average customer's check, and hence the average profit of the created online store, is the “buy in one click" function.

In this article, we will tell you in detail about what the “buy in one click" button is for. After reading this article, you will not only be able to emphasize some ideas for yourself, but also get a real opportunity to create a successful turnkey online store with the support of our specialists. Find out why you need the “buy in one click" button and make your online business even more profitable.

The "Buy in one click" function – how one button can change everything

In recent years, competition among online stores has reached its apogee. The reason why there are several hundred more online stores every day is because of quarantine restrictions that have affected all entrepreneurs on the planet. Due to the restrictions, not only the purchasing power of customers decreased, but also there were bans on trading in whole groups of goods – which of course affected the business as a whole. Despite this, entrepreneurs who have paid due attention to the process of developing an online store, its design and planning its development - still managed to succeed and are achieving it right now. But how to do it?

We live in a time when the customer can no longer be surprised by a large catalog of products. By ordering the creation of an online store, you have only taken the first step. After developing an online store, you will be waiting for the process of its optimization and finally promotion – but how can these processes be accelerated. In order to speed up the creation of a turnkey online store and its optimization, you should contact a full-cycle web studio, such as Gloss web studio. Our company provides a full range of services. We can create an online store in accordance with your ideas, expectations and requirements, optimize it and launch its promotion using one or several marketing campaigns at once. Our specialists can create advertising that will definitely expand the horizons of your customer base and allow you to attract more potential customers. But what is the secret of attracting customers, if marketing is discarded?

The main secret of attracting customers in 2021-2022 is convenience and comfort. While there are more and more online stores in different niches every day– the only way for many companies to bypass their competitors is to provide their customers with more comfort and opportunities. One of these features is the “buy in one click" button.

The one-click buy button is an extremely simple tool that will allow you to increase the number of sales in the online store. The button itself can be designed in accordance with the design of your online store, because the most important thing in this case is not the design, but the content.

The only function of this button is the ability to buy one item without the need to go to the cart and place an order. Your potential client can simply click on the button and indicate his number - wait for a call from the manager, to whom he will be able to call the post office on the phone to which he needs to deliver the parcel. Some sites are also able to interact with data from Google.

Google constantly collects data that you enter on various sites. In the future, this allows the search engine to save you time on entering data that you have already entered earlier. You can simply click on the dialog box that appears with the suggested address, phone number and even card number - and order a purchase. This opportunity opens up new horizons both for online stores and for users directly. But what are the advantages and disadvantages of the “buy in one click" button?"Let's figure it out!

Advantages and disadvantages of the “buy in one click” function

The “buy in one click" button is quite a popular solution. Do not forget that when ordering the creation of a turnkey online store, many entrepreneurs try to adapt as many successful solutions as possible for their project. However, not every online store needs such a button.

The functionality of the “buy in one click" button is extremely limited. Under certain circumstances, its presence may lead to a regression in the aspect of profitability of your online store and then we will tell you why this may happen. In order to decide whether you need the “buy in one click” function on the site, it is initially worth considering its advantages and disadvantages. If we talk about the advantages, then their list looks like this:

1. Saving potential customers' time

Nowadays, the pace of life is accelerating every year and it is important for each user that his time is not wasted. The amount of time it takes to place an order on your website directly affects the customer's attitude to your store. Thus, the less time a user needs to buy your product– the higher their loyalty, and the more likely they are to continue using your services.

Of course, the “buy in one click" button is not a panacea for saving user time. In order to provide your client with maximum comfort - at the stage of creating a turnkey online store, you need to focus on the quality of the user interface and the intuitiveness of the site itself. The easier it is for your client to find the product– the less time it will take, the higher the chance of conversion. However, do not forget about the page loading speed.

In order to create a fast online store with an intuitive structure and a clear interface, you need to have solid experience not only in design, but also in the field of website creation. If your goal is a successful online store – in this case, the ideal solution would be to order the creation of an online store from professionals. By contacting the Gloss website creation studio, you are guaranteed to receive a high-quality turnkey online store, which will be developed taking into account all existing ranking factors. In the future, this will have a positive impact not only on the amount of traffic on your site, but also on the effectiveness and cost of marketing campaigns.

You can achieve such results by contacting professionals in their field, specialists of the Gloss web studio. Learn more about all the services of the Gloss website creation studio and order the ones you need - you can use the site menu.

2. Convenience for users of all age categories

Internet trading fundamentally corresponds to ordinary offline trading. There is also demand, supply, and target audience in online commerce. The only difference is that by opening an offline store, you are limited in the size of your customer base, the place where your store is located. Creating an online store completely removes this restriction, because now you can sell goods all over the country using the services of postal companies. At the same time, the list of age categories with which you can work and offer your products is also expanding.

Standard order processing and payment on the website are almost impossible tasks for most representatives of the older generation. It is the complexity of ordering that often stops representatives of the older generation before buying on the Internet and forces them, as before, to go to an offline store. By giving your customers the opportunity to purchase goods in one click– you can significantly expand your customer base.

By adding the “buy in one click" button, you will give representatives of any age category the opportunity to freely use the features and catalog of your store, while minimally burdening them with entering the card number and other data. All that your buyer will need to do after choosing the product is to enter his phone number, which your representative will call him later. By enabling potential customers to get rid of the need to enter credit card numbers and simplifying the ordering process as much as possible, you can not only significantly expand your target audience, but also acquire regular customers who will be comfortable working with you.

3. The human factor

The Internet is an effective and multifaceted tool, but even it is not able to replace live communication for users. Using the “order in one click" button, your potential buyer will talk to your representative, which opens up a whole bunch of opportunities for your business. Using the services of specialists in the field of management and sales, you will be able to increase the amount in the user's final receipt by 1.5-2 times only on one phone call. Such an opportunity can significantly affect both the income of your business and its success.

Despite the beauty of such a function as "buy in one click”, it has a number of disadvantages. Compared to the advantages, they are not critical and yet they have a place to be. If we talk about the disadvantages of the “buy in one click" function, then they should include:

1. The appearance of the risk associated with the human factor

After the customer clicks on the buy button in one click, he enters his phone number. If he made a mistake while entering the phone number– your representative will not be able to contact him, which is why the order will not take place.

2. Limited purchase

The effectiveness of the “buy in one click" function is beyond doubt, but unfortunately it is able to work with only one product. Its original meaning is not to send the user to the shopping cart, because he needs only one product. However, unfortunately, it will not work out to use this function when buying several products.

3. The burden on your company's managers

By creating a turnkey online store, you will somehow come to the conclusion that you need a minimum staff. When a user makes a purchase through a product catalog, the manager is not involved in this process in any way, because everything happens on the Internet page. At the same time, the appearance of the “buy in one click” function can significantly increase the load on your managers. In addition, it is important that your managers are professionals in their field, because the final cost of the buyer's receipt depends on them in this case.

Summing up, we can say with all confidence that the “buy in one click" function can definitely help your online store become even more profitable. This feature can increase the number of sales and increase the comfort for your users, but at the same time you need to have a sufficient staff of managers who know their business.

In order to succeed selling goods on the Internet, it is important to observe three components, namely:

• The creation of your online store should be handled by professionals.
• The promotion of your online store should be handled by specialists.
• Sales of goods using the “buy in one click” function should be handled by experienced managers.
• Observing these points, you can significantly increase the probability of success and create a truly successful online store.

If you plan to order the creation of a turnkey online store, contact leading specialists. This way you can increase the prospects of your future business and reduce the risk of making mistakes during development. By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality Internet resource ready for competition and victories.

To order the creation of a turnkey online store, its optimization and promotion, you can use the information in the contacts tab. You can also contact our representatives by phone or via online chat. Representatives of the Gloss web studio will answer all your questions and help with solving any difficulties associated with the development of an online store.

The development of an online store is an idea that is increasingly coming to the minds of novice and experienced entrepreneurs. Also, the online store is quite autonomous, because you are not tied to a specific place at all. You can easily sell your goods all over the country, while owning only a small warehouse.

The profitability of the online store is difficult to assess. Launching the development of an online store, you begin to understand that you will no longer need consultants, cleaners, you are not burdened with rent for the premises and its maintenance. Now all you need is a few managers and a warehouse in which the goods will be stored. Such savings are actually partly deceptive, because in order to achieve success in developing a popular online store, you will need to spend a lot of money and time.

One of the most important success factors for an online store in 2021 is usability. Usability - at its core, it is the user's convenience and his feelings when using your site. The usability of the site is affected by many parameters, and it can only be evaluated by a comprehensive approach to the audit. Do not forget that usability is the main goal of search algorithms. Tracking the logic of the structure of the pages of your online store, the placement of buttons and tabs, search robots give your site a "rating”, focusing on which in the future the search engine shows your site to users more often or less often. The frequency of impressions is also affected by the relevance of the pages and the quality of the developed online store, but it is on usability that we will focus this time.

Usability is one of the most important parameters of an online store. In many ways, both the number of purchases and the traffic indicator depend on the usability of the site. If you are striving to create a successful online store and want to make a good profit, this article will be especially useful for you. In this article, we will talk about the most common usability errors, as well as how to fix them. At the end of the article, we will summarize our checklist and share the secrets of usability settings, let's get started!

Creating a successful online store

Usability is one of the most important aspects of your online store, but by itself it will not bring you success. In order for usability to become part of your success, first of all you need to create an online store. The development of an online store, as well as a corporate website, is a long segmented process, each stage of which will have its own impact on further success. In order to create a high-quality online store, you will need to pay attention to several points, namely:

1. Intuitiveness of the structure

The structure of the online store is in many ways similar to the human skeleton. Despite all the muscles and tendons, it is the skeleton that is our support and support. In the case of an online store, its structure represents a map along which your customers move in order to purchase goods. By creating an overly complex "map", you risk confusing users, which is why the probability of acquisition decreases. At the same time, by placing the pages between each other in the wrong order, you will definitely complicate the acquisition process for customers, which will also have its consequences.

The simpler the structure of your online store is, the better. Experts say that the result that should be sought is the transition from the main page to any page of your online store in a maximum of 4 clicks. According to research, it is 4 clicks that is the threshold to which users are ready to reach in search of the goods they need, and therefore it is better to adhere to this limit. This way you will not only be able to simplify the task for the user, but also narrow down the number of pages requiring optimization, which will significantly reduce your company's costs.

2. Website design

When creating a corporate website or developing an online store, do not forget that people often judge things by appearance. In order to attract your customer and convince him to make a purchase, you need to first like him. To do this, you can use the current trends of web design.

By creating the design of an online store and focusing on your competitors, you will most likely be able to create a design that meets the expectations of the client, but it is important to remember that your design must be unique. If you simply copy the design from your competitors, there is a great risk that you will no longer be distinguishable against their background. This means that all your efforts in the field of marketing and reputation can be safely attributed to them, at least from the point of view of the client.

In order to avoid such a situation, you should contact a specialist in the field of web design, who will not only be able to create a design based on current trends in the world of online commerce, but will also be able to add a grain of your author's ideas to the finished design. This way your site will not only meet the current trends and expectations of the client, but will also stand out from the competition, which is extremely important, given the competition in this area.

3. Content and materials on the website

Not every customer visits your website in order to buy a product. Some are just looking for an opportunity to purchase goods as profitably as possible, and therefore they study all the stores in the top of the search results. Your task is to show your client that it is your online store that offers the most favorable offer.

In order for there to be more customers ready to buy on your site, it is necessary that its pages are relevant to the search query of users. This can be done with the help of high-quality content, generously saturated with search queries from the semantic core of the site. If you are not familiar with how to create a semantic core or use its elements in content– the best solution for you is to contact specialists in this field.

In modern search results, content is becoming increasingly important. When planning to order an online store, it is important that you take into account this moment and remember that the traffic indicator also depends on the content and, as a result, the conversion rate. In order to keep these indicators stable, it is important that you constantly offer your customers new useful information, and at the same time be interesting to them from the point of view of purchasing goods from you. You can do this with the help of all kinds of promotions and discount offers, as well as with the help of online mailing lists and other marketing tools.

Summing up the foundation of your success, it is worth noting that it is almost impossible to cope with the development of the structure, design and optimization of the online store alone. These processes require a huge amount of time, which is leveled by the experience of a specialist. Thus, if you have never been involved in the development of online stores or have not created corporate websites– you are unlikely to be able to create a professional product alone.

In order to launch a high-quality online store, you will need the help of specialists and specialists of the Gloss web studio are ready to help you. Our studio has been developing online stores and creating corporate websites for companies all over Ukraine for 13 years. During this time, we have managed to create more than one and a half thousand websites and become the best in our field throughout Ukraine.

By ordering the creation of a turnkey online store from us, you are guaranteed to receive a quality resource fully ready for optimization and promotion. In addition to developing online stores and creating corporate websites, Gloss web studio also provides its clients with optimization and promotion services. Our specialists can offer you a complete optimization of the site in order to increase the effectiveness of further marketing campaigns, as well as the creation of marketing campaigns themselves. All you need to get a high-quality turnkey online store is to contact us at the phone number listed on the website and order the creation of a turnkey online store along with optimization and development of marketing campaigns. Thus, in the shortest possible time, you will have not only a website fully ready for promotion, but also high-quality marketing campaigns that will help your resource to quickly gather the target audience on your site.

To learn more about the services of the Gloss website creation studio, you can familiarize yourself with the materials on our website. If you have any problems– you can always contact our specialist via online chat and he will answer all your questions.

So we figured out the foundation, what the usability of your site will be built on in the future. Website usability is becoming increasingly important for search results and ranking in general, but what is it? And how to work with it? Answers to these and other questions are waiting for you in the next block.

Usability of an online store: 5 steps to success

In order to understand what are the usability errors on your site, you must first understand what usability is in general.

Usability is an indicator of the usability of your site based on a variety of characteristics. The main thing for usability is user convenience, but the quality of the user experience and the site interface is also used to evaluate the site. To summarize, usability itself is built on site errors that have not been fixed and that cause inconvenience to your customers. By correcting the errors of the online store, you can thereby improve the level of usability, but how to understand where the error is?

In order to help you in your search and development of an online store, we have collected the top 5 most popular usability errors that often motivate customers to leave the site. By correcting these errors, you can significantly affect the performance of your online store and make them better. All you need to do is pay attention to the following errors:

1. No search string

The first thing you should pay attention to when working on the usability of an online store is the convenience of searching for goods and information. When visiting an online store, a user may be interested in finding the information or product he needs as quickly as possible, but unfortunately most online stores do not have enough convenient tools for such a search.

If you own a small turnkey online store, it is not difficult to find products in its catalog. But if the catalog of the online store that you ordered consists of hundreds of products – in this case, the best solution would be to use a quick search on the site. A quick search on the site is a string that allows you to quickly, and most importantly, simply and conveniently find all the products that interest the user. By entering the name of the required product, your potential buyer can significantly reduce the amount of time needed to search for the product, which significantly affects his loyalty. Thus, the lack of a quick search on a large site may indicate a low level of usability. If your goal is to improve usability and increase the level of convenience of your potential customers– the best solution would be to implement such a feature as a quick search on the site. Thus, you will be able to make the search convenient and save time for your potential buyers.

2. The need for registration

Remarketing is a process during which customers who have already ordered goods from you are attracted through various marketing channels in order to re-purchase. Most often, email addresses are used for remarketing. As a rule, receiving e-mail addresses from customers occurs through the registration of personal accounts in the online store - the motivation of which, however, may not be spectacular.

Some online stores do not allow the customer to quickly order goods with delivery without registering a logically cabinet on the site. This factor has a disastrous effect on user loyalty and often leads to an increase in the bounce rate on the part of the user. In order to avoid such a situation, the owner of the online store should use another motivation that would be more significant for the client.

Thus, by offering a discount to the user for registration in the personal account and leaving the opportunity to place a purchase order without registering on the site, you can achieve not only greater loyalty from the user, but also improved usability for your customers. It is such details that create a permanent customer base, and therefore they should be given special attention.

3. Lack of exact cost

One of the few factors that can cause anger on the part of a potential buyer is the inscription "check the availability and cost with the administrator”. Such an offer does not fit in any way with the fact that you are set up to provide comfort to the user, because in this case he has the need to additionally spend his time in order to find out if there is a product available that he needs. The use of such incentives in order to increase the number of calls to your office has an extremely negative effect on customer loyalty and significantly reduces the chance of purchasing products on your website.

In today's world, where every minute counts, an extremely meager percentage of customers are really willing to spend their time to call your manager in order to find out the availability and cost of goods. Moreover, the probability that your potential buyer will go to your competitors' website and make the same purchase in one click increases markedly. In order to avoid such a situation and improve the quality of usability, you should publish exclusively current prices and availability of goods on the site, so that your client can personally assess whether he is ready to purchase the product he likes now – or he will do it later.

4. Lack of product information

One of the most important elements of the product card is information. It is the information that allows the client to understand whether the offered product is suitable for him, or whether he needs another model. Thus, by publishing a minimum of information, you force the client to leave your site in search of more advanced data, which often leads buyers to conclude that it is much easier to purchase your existing product where more is said about it.

In order to improve the usability and user friendliness of your site, you should think about increasing the amount of information related to certain products. Thus, you will not only be able to provide your customer with a full range of information, but at the same time make the product page more relevant relative to the search queries of other users.

5. Quality of photo and video materials

Only media files can argue with the value of the information provided on the site regarding the products in terms of sales efficiency. Photos and videos, it is these elements of the product card that primarily attract users and motivate them to familiarize themselves with the price and availability of the product, as well as its characteristics.

The site loading speed has recently become one of the most important criteria, and therefore many owners strive to speed up their resources as much as possible. As a rule, they turn to specialists in this field for this, but some decide to simply get rid of heavy and high-quality media materials on the pages, for the sake of images and videos in low resolution. Such an approach can negatively affect the user's desire to purchase goods from you, because in many ways the quality of images on your site indicates the seriousness of intentions and the reliability of your store as a whole.

In order for customer loyalty not to be lost, and users are still interested in the product in your catalog, you should think about contacting a specialist in the field of optimization. Such a specialist will help you set up images on the site so that they are not the cause of slow loading, but at the same time provide users with a sufficient level of detail quality, because it is for details and features that the user pays when buying goods from you.

Summing up the results of a brief checklist regarding usability errors, it should be noted that all of these errors are often solved at the stage of online store development. By contacting specialists in this field who occupy leading positions in the market, you will definitely receive a recommendation from them regarding the content of the site, the use of certain forms and other familiar elements of online stores. By contacting the specialists of the Gloss web studio and ordering the development of an online store from us, you are guaranteed to receive a number of tips and recommendations that will help your resource to be as user-friendly as possible in the future. In the modern world, usability can be your trump card up your sleeve, because by providing the client with maximum comfort, you can make it permanent.

In order to order the development of an online store or the creation of a corporate website from the leaders in this niche – Gloss web studio, you only need to contact our representative using the information in the contacts tab. If you have any questions related to the services provided by the Gloss web studio, our specialist will be happy to answer them using an online chat.

Start your business with a convenient and high-quality online store, become the leader of your niche together with the Gloss web studio.

Online stores are the most popular Internet resources at the moment and this did not happen for nothing. Many entrepreneurs rushed to create their own websites and online stores as soon as it smelled fried and the first information about quarantine restrictions appeared. By the end of 2021, we can see statistics according to which thousands of new online stores are being created every day, and it is no longer possible to track their exact number.

Such fast-growing competition makes website owners and those who are just planning to order the development of a turnkey online store nervous, and again not for nothing. It is possible to cope with such fast-growing competition only with the help of a high-quality web resource, but how to evaluate your site? There is a whole range of possibilities and tools for this.

The creation of an online store in early 2022 is a great opportunity for entrepreneurs to take their place in the niche and gradually rise to the top of the search results. The better your position in the search results– the more sales and the more often users will visit the pages of your site, which, again, will lead it to the top of the search results. This is an endless process that only needs to be started, but how to do it?

In this article, we will tell you what you need to do to launch a search promotion for your online store. We will analyze step by step what you have to go through to achieve success, and also consider the fundamental aspects of the success of an online store and a corporate website. Each step described in this article will be able to bring you closer to the desired results, and in the end we will summarize, let's start!

Online store – the starting point of business on the Internet

An online store is a resource that provides users with access to products that interest them. The online store has a lot in common with its ancestor, the offline store, but unlike it, it is more plastic, which allows the business to be more reliable and stable regardless of changes in the market.

Offline stores are gradually disappearing from our lives, and web versions are coming in their place. There are many reasons for this, but the main one among them is the situation with the coronavirus pandemic. Only a few months were enough to put the economy of the leading countries of the world in an extremely difficult situation, from which not only states, but also entrepreneurs had to get out. Those who realized in time that the restrictions would not end in a few weeks - they tried to accumulate funds and invest them in creating online stores instead of offline outlets, and they managed to survive.

According to statistics, more than 35% of establishments, shops and other enterprises did not open after the quarantine, and those that were able to survive the quarantine suffered significant financial losses. This is due to the fact that the usual creation of a turnkey online store is not enough to achieve success. In order for customers to turn to your store or to create a new audience of regular customers, first of all, you need to find these customers, and given the size of the world Wide Web– this is not so easy to do. In order for your site's traffic to constantly grow, it is important that your resource meets all modern requirements of search engines and is relevant to the interests of users, this is the foundation of a successful business on the Internet.

When planning to order the development of an online store, you should remember that the start of your business will depend entirely on the professionalism of the team you have contacted. It is in your power to create an online store yourself, but this process will require not only a huge amount of time from you, but also large financial investments. Moreover, a number of mistakes that you can make during development in the future can cause even larger financial expenses, which ultimately can lead your business to decline.

In order to avoid such a situation, you should think about cooperation with the leading web studios in Ukraine, the main one among which is the Gloss web studio. Gloss Web Studio is a team of specialists with more than ten years of experience in designing, developing and launching online stores. During our work, we have created more than one and a half thousand sites, the lion's share of which later became leading in their niches. At the moment, the most successful and profitable entrepreneurs and businesses in Ukraine are cooperating with us, but we do not plan to stop there.

Gloss Web Studio is a guarantee of quality and an excellent start. Our team provides a full range of services related to the development, optimization and promotion of online stores and corporate websites. By contacting us, you can get a resource that is not only ready for visitors, but is already starting to move forward. All you need to create a corporate website or a successful online store is to contact our representatives and place an appropriate order. Our team will immediately start developing your online store and will do everything possible so that you can achieve success in the intended direction.

After the foundation of a successful business on the Internet, that is, an online store or a corporate website, is ready, it is the turn of promotion. Search engine promotion is a whole art in which the main thing is to set priorities correctly. To achieve success in promoting an online store or a corporate website, you need to take into account all the inaccuracies available on your site, as well as adjust its indicators to the required search algorithms. By ordering the creation of an online store from the specialists of the Gloss web studio, you thereby reduce to zero the number of necessary corrections, but if you already have a working online store and you want to adapt it to the current requirements of search algorithms - you have a long way to go.

In order to make this article as effective as possible, we have compiled a checklist in which we described in detail each stage that you will need to go through for effective promotion. Each of the described points has a huge importance and impact on the performance of your site, and therefore you will not be able to skip the unimportant ones. By giving each moment a value and a sufficient amount of time, you will significantly increase the chances of your online store's success and the desired level of profit.

As for the checklist itself, the list of items that you should pay attention to is as follows:

1. Audit of competitors' online stores

The best way to do something without extra investment is to learn from the mistakes of others. Analyzing the websites of your competitors, you can get a lot of interesting information, but in order for the audit of competitors to be really effective, it is best to contact a specialist. An audit specialist will be able to thoroughly study your competitors' online stores, analyze their marketing channels and marketing campaigns in order to bring out the most successful ones. Thus, you will have data in your hands, for which your competitors had to make mistakes many times. You will also need to choose the most suitable marketing campaigns for you and launch them.

An audit of competitors can not only help you decide on a marketing campaign. For example, the analysis of your rivals' sites can significantly expand the semantic core of your site, providing it with more effective search queries. This way you can save money on updating the semantic core by updating existing ones.

In addition, you can also take an example from competitors as far as stocks are concerned. By tracking the success of competitors, you can get access to a huge amount of necessary information, and if you contact a specialist, the significance of this data will become even higher. Thus, starting with the audit of competitors, you will receive all the data necessary to launch effective marketing campaigns without unnecessary investments.

2. Usability of the online store

Search engine optimization is a method of promotion that directly depends on search algorithms. It is with the help of them that your site becomes popular, and therefore they should be given special attention. At the moment, Google has decided to make the goal of maximum user comfort, and the importance of usability has greatly increased against this background.

Creating a turnkey online store, specialists always try to create something that the customer will like. The same principle is applied by the owner of the online store in relation to the customer. You need an online store that will be understandable to the user, and which will require a minimum amount of time to find a suitable product and place an appropriate order.

By applying to the Gloss web studio for development, you will be able to get a user-friendly website that will not create problems for your customers. Our specialists will develop an intuitive structure and design that will not plunge users into a stupor, which will make it much easier for them to navigate, which means that ordering will take place much faster.

Another important point regarding the usability of the online store is the speed of its loading. Recently, the loading speed of materials on the page has become one of the most important ranking factors, and therefore this parameter should be given as much time as possible. We have already talked in our blog about how to influence the speed of an online store, and therefore in this block we have shared only brief information.

Most often, problems with site loading speed are associated with extra characters in the code, an excessively long address or a large number of redirects. No less often there are problems with the design of pages, or rather with a large number of high-quality and ”heavy" images, which slow down the loading of the page. In order to achieve the desired speed, you should think about contacting specialists in the field of optimization of online stores and other web resources.

At the same time, having ordered the creation of a turnkey online store and its optimization from the specialists of the Gloss web studio, you will not have to worry about speed and intuitiveness. Our specialists will not only create an intuitive website structure, but also make sure that every page of your online store loads as quickly as possible. By meeting the requirements of current ranking factors, you can not only effectively advance in search results, but also use the characteristics of your site as a counterargument against your competitors. Thus, even if your competitors have been on the market for a long time – but their sites do not meet the requirements of the search engine, your site will be promoted much more efficiently than their Internet resources.

3. Work on the semantic core and search queries

The semantic core is the heart of your online store and its promotion. It is with the help of properly selected semantics that your online store can become the leader of search results tomorrow or remain on its margins.

In order to create an effective semantic core of an online store, you will need to enlist the support of a specialist. The thing is that the size of the semantic core of the online store significantly exceeds the size of the semantic core of the corporate website. If several thousand search queries are enough for a website, then there may be tens of thousands of such queries for a large online store. In order to sort all the queries by demand, complexity and popularity, you will need a huge amount of time, and it will be even more difficult to track the negative words. By contacting a specialist in the field of collecting semantics, you will thereby be able to guarantee yourself that only targeted traffic will arrive at the site, and if you launch your PPC advertising, it will not bring non-interested users to the site.

The semantic core is also used for the design of the pages of the online store. It is the semantics that is taken as a list of key queries, which saturate the pages of your online store. In the end, after filling all the pages with content, you get a page whose relevance directly depends on the quality of your semantic core, as well as the search queries that were used during the creation of content. By paying enough attention to the semantic core and contacting a specialist to create it– you can not only save your time, but also money.

4. Internal site optimization

Creating an online store has a lot in common with writing a book. Forming the structure of the online store, you seem to divide the future book into sections, while the most important thing in the book is the text. The same thing happens with an online store when you undertake its internal optimization.

Internal optimization of the online store is mostly working with page headers and descriptors. Therefore, these page elements largely determine its relevance, and therefore they should also be given special attention. The use of suitable key queries on the page, properly designed titles and descriptions can help you in many ways to bring the site to the top faster, but that's not all.

As we said earlier, one of the most important factors now is usability. During internal optimization, it should also not be forgotten. By providing content on the pages of your online store with links to other pages, you are not only able to simplify site navigation, but also save your users time. Moreover, using anchor links in the text, you can also make your Internet resource more easily readable for search robots, which in turn will simplify the process of indexing the site.

Thus, by correctly configuring the linking between pages, relying on the key queries used, as well as the interests of users, you can simultaneously improve the traffic indicators for pages, because now it will be much easier for users to find them – and simplify the task for search robots.

It should be noted that the faster the pages of your online store are indexed– the faster traffic will flow to your site and the faster it will begin to move. Therefore, when optimizing content or images on pages, first make sure that the optimized page is indexed and all changes to your site are already available in search results.

Do not forget about adaptability, because it also applies to internal optimization. When creating a turnkey online store, you should remember that in the modern world, the lion's share of users use the Internet exclusively with the help of smartphones. By creating an online store that is correctly displayed on mobile devices and allows you to order goods freely with a few clicks– you can achieve the loyalty of your customers and thereby motivate them to repeat purchases.

Also, design adaptability refers to usability, and as we remember, usability is now the main ranking criterion. The more convenient it is for your customers to buy– the more traffic comes to you from the search engine, and the more customers you have. You can launch this promotion machine only by responsibly approaching the design of all the necessary pages, tiles, descriptors and designing the site taking into account the adaptability of the design.

So our checklist for optimizing an online store for search engine promotion has come to an end. In this checklist, we have noted the most important parameters and points that you should pay special attention to, but that's not all.

Optimization itself consists of dozens of decisions and steps that the site owner needs to make. If you have never had any experience in optimization, but you want to get a guaranteed result– you should think about contacting specialists. A specialist with experience can easily help you with the optimization of an online store and make its marketing campaigns, along with search engine promotion, even more effective.

As for the foundation, it is natural that it is the quality of the online store that is the decisive factor in matters of promotion effectiveness. If you are just planning to develop an online store and have not yet decided on a company – we are ready to help you!

Gloss web Studio has been developing online stores and creating corporate websites for more than 13 years. During this time, we have not only managed to gather a lot of experience, but also developed hundreds of successful Internet resources. Working with us, you are guaranteed to receive not only a high-quality, but also a promising Internet resource in the shortest possible time. Visit the portfolio of the Gloss web studio and see for yourself the quality of our work.

If you are already ready to order the creation of a turnkey online store, then all you need to do is use the contacts published on our website. Our specialist will tell you about the details of our work, our services and merits. If you have any questions about the specific services of the Gloss web studio, but you are not yet ready to order the creation of a turnkey online store– you can always contact our specialists via online chat. There our representative will answer all your questions related to the services of the Gloss web studio.

Order the creation of a turnkey online store today, launch development and start your business tomorrow! Become the leader of your chosen niche together with a high-quality online store created by Gloss.

Creating an online store is an idea that comes to mind perhaps to every entrepreneur, regardless of his experience and the number of businesses he owns. Modern realities dictate their business conditions and at the moment they are such that in order to be profitable, the business must be on the Internet.

The idea to start developing an online store has not been new for a long time. Most companies engaged in the sale or production of products have long had their own Internet resources, with which, by the way, you will need to compete. Moreover, the niche of online commerce against the background of the pandemic received a good incentive for growth, because between 2020 and 2021 it was the only opportunity to survive in the market, subject to constant quarantine restrictions.

The planet is just beginning to recover from the eternal quarantine restrictions and the ban on offline trading, but most entrepreneurs already understand that they need an online store.

Creating a turnkey online store is comparable to assembling a rocket in your garage. It is possible, but incredibly difficult and will require titanic efforts and time from you, which is by no means the fact that it will pay off. At the same time, having no experience in the development of online stores, you can make hundreds of mistakes, the correction of which in the future may turn into a separate graph of expenses of your business, but what about it?

An online store is a website where all the products of your company are placed in a user-friendly form. In order to create a high-quality online store, you will need to enlist the help of professionals. By ordering the creation of an online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality resource without any errors. Moreover, our company provides a full range of services related to the creation of online stores, their optimization and further promotion. Thanks to our zeal, as well as the experience of our specialists, we have become the best in Ukraine.

In order to achieve such success, it took us 13 years of hard work, but now we are happy to create new corporate websites and landing pages for leading manufacturers in Ukraine. If you also want to enter the market and outshine your competitors with a high-quality online store, or your company needs to create a turnkey corporate website– you can contact us. In addition to online stores and corporate websites, Gloss web studio also develops landing pages, business card sites and other web resources. To get acquainted with the full list of our services, you can visit the corresponding tab in the Gloss website menu, and we continue.

The development of an online store may sound ominous, but in fact it is a segmented process, each element of which has its own meaning. In order to better understand why you need the help of specialists, we decided to collect a detailed checklist for creating an online store. In this article, we will talk about the most important stages of the development of an online store, starting from an idea and ending with a ready-made resource.

After reading this article, you will not only be able to get acquainted with all the stages of creating an online store, but also better understand the possible difficulties that may be on your way. At the same time, this article contains information obtained from your own experience, and its use can significantly increase your chances of success. “So how are online stores created?" - Let's figure it out!

Creating an online store: 5 steps to your own business

We have analyzed the entire path of the online store from the idea to the finished business to tell you how this process takes place. It is worth noting that in this article we have focused only on the most important points, skirting the details. In order to learn more about the development of online stores and about each individual point of this process, you just need to visit our blog and get acquainted with relevant articles.

As for the checklist for creating a turnkey online store, the list of steps that will be waiting for you on the way looks like this:

1. Stage: Idea and demand analysis

Any business is primarily an idea and an online store is no exception. In order to create your own online store, first of all, you need to formulate an idea. Do you want to sell clothes? Or maybe the product that you like is construction equipment? In the future, not only your success, but also your profit may depend on the choice of a niche and the idea of the business itself.

After you have decided on the concept of your business, one of the most important stages begins, namely, the analysis of the market and demand for your goods. Competition in the e-commerce market, regardless of the niche, is extremely high at the end of 2021. The reason why hundreds of turnkey online stores are created every day is the economic situation not only in Ukraine, but also in European countries. The coronavirus pandemic has not spared anyone, and each country is trying to cope with the consequences of this pandemic on its own.

At the beginning of 2020, when no one knew what quarantine restrictions were, most businesses adhered to offline trading. Many stores that have been existing for more than 10 years have long gathered their customer base for themselves, because such stores simply did not have the need to create an online store. At the same time, new businesses, on the contrary, sought to take their place in the niche as quickly as possible with the help of websites and various marketing campaigns. It is always difficult for a new business to compete with an already established one, and therefore many entrepreneurs relied on innovations and the best user experience – which an offline store simply cannot provide.

The e-commerce market has changed with the arrival of the first quarantine restrictions. According to statistics, more than 30 percent of catering establishments did not open their doors again after the lockdown was announced and restrictions were further lifted. Quarantine restrictions have become one of the biggest blows to the economy of Ukraine.

In order to somehow save their business, many entrepreneurs ran to specialists and web studios in order to order the creation of a turnkey online store as quickly as possible. Some of them still managed to cope with the competition and are now thriving, but there were also those who did not understand how much time and money was really needed in order to create a turnkey online store capable of competing with other Internet resources in search results.

In order to better understand what you should expect – the first step is to make not only the design of your idea, but also a thorough analysis of the market. You need to know your competitors in person even before you order the development of an online store from the specialists of one of the web studios. This knowledge in the future can help you not only to create your own online store or a turnkey corporate website, but also to effectively fight competitors for a "place in the sun".

After carefully analyzing the market, you will be able to find out two types of data that can greatly affect the success of your future business. The first type of data is the number of competitors and overall competition in this niche. Naturally, with the popularization of online commerce, there are competitors in all niches, but first of all you need to determine which companies have succeeded in your niche and which companies you are closest to at the moment. The second type of data is the demand for your products. It is demand that dictates your profit, because if the product is not interesting to the user, he will not buy it. It should be noted here that these two types of data are interrelated.

The higher the competition– the higher the demand for goods. At the same time, if there is no competition, maybe this product is new and therefore you have chosen the perfect time to enter the market. It may also be that the demand for the product has fallen, but the competition has remained, this possibility should also be taken into account, because the wrong decision at this stage in the future can make you bankrupt.

Stage 2: Target audience analysis and product selection

The main task of an online store in the general understanding is to provide interested buyers with the goods they need, but how to do it? The Internet is a world wide web that has no end. It is used by millions of users around the world, and how to distinguish your target audience among them?

To do this, you will need some skill and understanding of who can actually buy your products. At the same time, you will need the help of specialists from the Gloss web studio in analyzing search queries and selecting the most relevant ones for your products. Thus, starting with search queries, you will be able to clarify for yourself who actually most often buys products similar to yours and decide on the target audience.

By contacting the specialists of the Gloss web studio, you will not only be able to identify your target audience, but also assemble a semantic core, which will definitely be useful to you in the future. With its help, you will be able to make your online store the most relevant relative to the search queries of your prospective customers, which means that the chance of making a purchase on your site will increase dramatically.

If you are just planning to purchase goods and have not yet decided what kind of products you need to purchase– the best solution will be based on the analysis of the target audience. If you already have a product, or you are its manufacturer, it is important for you to determine who can buy this product. If you don't have the product yet, you can choose the target audience you like or the target audience segment, highlighted by interests, age or place of residence – and then select the most relevant and interesting products for the target audience. Both methods have their pros and cons, but with the support of specialists from the Gloss web studio, you will be able to circumvent them.

3. Stage: Analysis of the quality of goods

When choosing a product for your future website, it is important to understand that the client is the same person as you. He also has doubts and also wants to get a quality product. Turning to novice web studios to create a turnkey online store, you first of all want to get the maximum quality at a low price, and your potential buyer wants the same.

When choosing a product for your online store, you need not only to pay attention to the quality of products, but also to the profitability of its purchase. Undoubtedly, a quality product is always expensive, but after analyzing the target audience, you should understand which products your target audience is able to afford and which are not. Having found the golden mean between the final cost of the product, your profit and customer satisfaction, you can make the best choice, and get one step closer to the first profit.

4. Stage: Development of an online store

After the supplier of the goods and the type of goods are determined, you can start creating an online store. The development of an online store can actually begin at any of the previously announced stages. But having data about your future target audience, its interests and hobbies, you will be able to formulate in much more detail not only the ideas of the online store itself, but also its design.

In the modern world, design is 50% success. If your product is of excellent quality, but at the same time it is not packed in high–quality packaging or looking at it you do not want to pick it up - most likely your idea is doomed to failure. At the same time, an excessive focus on design can lead you to mistakes in other, equally important stages of online store development and business. In order to avoid mistakes during the creation of a turnkey online store, you should think about cooperation with one of the leading companies in the market in this area, for example, with us.

Gloss web Studio has been creating corporate websites and online stores for its clients for 13 years. During this time, we have done great and were able to create more than one and a half thousand high-quality web resources. Leading manufacturers in Ukraine work with us and you may be among them. All you need to do is contact our representatives by phone or by e-mail, and order the creation of a turnkey online store. Our team can also create a landing page or a corporate website for you, the quality of which will be a cut above that of most of your competitors. See for yourself by visiting our portfolio.

If you have decided that you are ready to order the creation of a turnkey online store from the specialists of the Gloss web studio - use the data in the “Contacts" tab and contact our representative. After discussing your idea, our specialist will be able to name approximate dates when your online store will be ready. At the same time, you can order not only the development of an online store, but also its optimization, as well as promotion. Thus, by the scheduled date, you will have a ready-made online store that can not only please your customers with great design and intuitiveness, but also bypass most competitors in search results in just a few months.

If you are determined and want to become the leader of search results in your niche - order the creation of a turnkey online store from the specialists of the Gloss web studio and start your business on the Internet by working with leaders!

5. Stage: Launch of your dream online store

After the online store has been launched into development, it will take quite a bit of time before you can start selling your products. It should be noted that your site will also need filling, because your client must first familiarize himself with the product in order to purchase it in the future.

Filling an online store, it is important to remember that your product is unknown to the customer and he wants to know more before giving you his hard-earned money. In order to satisfy the curiosity of customers and at the same time make your product more attractive– you should think about hiring a professional photographer who will prepare the best pictures of your products.

In addition to photos, one of the fundamental values for business today is content. With the help of high-quality descriptions, you can attract the user, and by generously placing in the descriptions key queries taken from the semantic core, which was created at the stage of data analysis, you can make the pages of your site more interesting for search algorithms. Thus, when the content on your site is as relevant as possible relative to the user's search query, it is your online store that will be among the first sites that will appear on the user's screen. To achieve such a result, you will need a remarkable amount of effort and time, but if you are not ready to spend your own time– you can always contact us.

Gloss web studio will help you with the design of an online store idea, search and segmentation of the target audience, as well as the development of an online store, its design, and marketing campaigns. Gloss Company is a full-cycle studio, so we can offer you everything you may need regarding business on the Internet.

By contacting us, you will be able to get a great corporate website that will be tailored specifically to your tasks or services. By ordering the creation of an online store from us, you can immediately take care of the optimization of the site and its promotion on the World Wide Web, which will significantly reduce the time before the launch of the site, and consequently before your first profit. Learn more about the services of the Glyanec web studio on our website or by contacting our manager via online chat. Online chat is available on all pages of the Glyanec web studio website.

Order the development of a turnkey online store today and become one of the leaders in your chosen niche – tomorrow!

Creating a business based on trading goods is far from a new idea. The emergence of online stores was only a rethinking of the existing principles of trading, which, however, with the advent of online stores, have greatly expanded.

By ordering the creation of an online store from specialists and successfully promoting your site, you can significantly expand your customer base, because now you can sell not only within the city where your offline point of sale is located-but also outside it. This coverage allows entrepreneurs to increase their income several times, which in turn allows them to expand their business and make it even more profitable, but is it that simple?

In fact, online trading was a simple activity only at the dawn of the internet. The pioneers did not have hundreds of thousands of competitors, but they had a difficult path to create a niche business where there is no one else yet.

Nowadays, creating a turnkey Online Store can hardly be called a new idea. This is a popular service that many entrepreneurs resort to. The quarantine restrictions of 2020 and 2021 proved that the market is able to survive exclusively with the help of the internet, and those who are not ready to change are very likely to remain bankrupt.

The boom in the creation of online stores occurred just at the beginning and middle of 2020, when quarantine restrictions related to the pandemic affected all business niches, from trade to the provision of narrowly focused services. To somehow survive, entrepreneurs had to convert their restaurants into delivery services, and owners of offline stores quickly look for funds to create a turnkey Online Store, but did they succeed?

In fact, creating a turnkey Online Store is just the beginning of a long journey. After the development of an online store is completed, you will need to optimize the site, launch marketing campaigns and constantly look for new methods of use, but this may not be enough to reach the desired level of income. So what should I do?

In this article, we will look at several methods to increase the number of sales in your online store. These methods are effective and proven, but their effectiveness will directly depend on the basic characteristics of your site, which we will discuss later.

In this article, we will tell you what methods you can use to increase the number of sales of your company, how to create an online store and design it in such a way as to increase the number of sales, and finally share with you a few secrets related to the development of online stores. Read the article to the end to get answers to all your questions.

Basic features

The basic characteristics of an online store can directly affect its success. The fact is that these characteristics largely affect the evaluation of an online store site from the point of view of search robots. Their assessment, in turn, can significantly affect the ranking, and therefore you should definitely pay attention to the fundamental characteristics.

The first fundamental characteristic can be safely called the quality and intuitiveness of the structure. The fact is that any online store, or rather the sequence of its pages, is built on one principle or another. So the main page of an online store is always located in the middle and from it the user can visit the page they need. How easily a potential customer can navigate the structure you have created and evaluate the quality of the structure of your online store.

An unspoken rule among optimizers is that to achieve the most convenient structure and navigation, it is necessary that there are only 4 clicks between the main page of the online store and the accompanying pages with categories, collections, and other pages of the online store. By following this rule, you can provide the user with the most comfortable conditions for finding the products they need.

If there are no more than 4 clicks between all the pages of your online store, this will allow the user to quickly find the information they need and confirm the purchase. A quick sale in this case is a huge plus, because it means that you have provided an exhaustive amount of information necessary for the client to make the appropriate decision.

The next fundamental aspect for any online store can be called design and its thoughtfulness. Judging what the user first buys with their eyes is not far from the truth, and therefore by devoting enough time to designing the design, you can design an online store and make it attractive to users. In this case, to get the highest quality, you should contact professional web designers. Experts in this field will help you create not only your dream, but also adapt it to the current realities of web design. The fact is that to create a successful online store in the current reality, it is necessary that the design of your online store is not only original and unique, but also corresponds to trends. This way you can not only attract more users, but also show them that your online store is more than relevant.

Finally, the third fundamental aspect for an online store can be safely considered its optimization. Online store optimization is a process in which every millimeter of your site is adjusted to the requirements of the search engine, which allows the site to participate in ranking more often and appear in search results. Optimization is aimed not only at meeting the requirements of the search engine, but also increasing the relevance of the online store's pages in relation to the search queries of potential customers. In addition, site optimization specialists pay a huge amount of time and attention to working with the user experience and its value.

In order to achieve results and get the first sales, it is important that the fundamental aspects of your online store are performed at the highest level. It is not possible to achieve such a result on your own, and therefore you will need a team of specialists. By ordering the creation of a turnkey Online Store from specialists, you can get a high-quality internet resource, but for this you will need to carefully choose the web studio with which you would like to cooperate.

If you want to get a guaranteed high-quality online store and are not ready to risk the prospects of your business by choosing outsiders in the market for creating online stores and corporate websites, order the creation of an online store from The Specialists of the gloss Web Studio. Gloss Web Studio has been developing online stores, optimizing and promoting them for 13 years. Over the years, our company has not only managed to create and promote more than one and a half thousand websites, but also become a leader in the field of creating online stores and corporate websites in Ukraine.

By ordering the creation of an online store from us, you can be sure of its quality and optimization. Our studio provides a full range of services related to the development, optimization and promotion of web resources. Thus, by ordering the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, you can get a developed, optimized website, for which our specialists will specially develop several marketing campaigns at your discretion.

In order to learn more about how to order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, what services The Gloss company provides to its customers and get to know our works better-you just need to use the menu of our website.

After the issue of the foundation of the online store is resolved, you have ordered the creation of an online store and received a high-quality optimized internet resource-it's time to analyze the situation. Despite the fact that your online store can be efficiently designed and optimized, its revenue may differ from your expectations, and there are quite understandable reasons for this. We will not dwell on the analysis of the reasons why your online store may not bring the desired profit, because our blog already has several articles on this topic. Instead, we will look at possible solutions to this problem, and tell you how you can increase the number of sales on your online store and increase your profit accordingly.

What should I do to increase my online store's sales

Naturally, the main goal of creating an online store is, of course, profit. Any entrepreneur who orders the creation of a turnkey Online Store wants to get the first profit as quickly as possible, and therefore is happy to invest in promotion, marketing and attracting new customers. Unfortunately, such initiatives do not always end in success.

In order to increase the number of sales of an online store, sometimes marketing campaigns are not enough. It's all about the products you sell and how exactly you sell them. Next, we will look at several methods to increase the number of sales, and accordingly the profit of an online store. We have compiled this top list based on the examples of our clients, so you can be sure of the effectiveness of the described methods and their effectiveness. So, the list of methods for increasing the number of sales and profit that an online store brings is as follows:

1. Launch additional sales

The lion's share of marketing campaigns in most online stores is based on attracting customers and convincing them to buy your product. The cost of products may vary depending on the niche in which you are promoted, the type of product you offer, its manufacturer, and dozens of other parameters and characteristics.

Additional sales are a great way to increase the average receipt size without investing extra money in promotion. For example, by selling smartphones at good prices, you can motivate your customers with discounts by offering them accessories for their smartphone at a good price. Thus, the average size of a customer's receipt can increase by up to 30% without any investment. All you need to do is contact the designers and developers. So that they can create several pop-up banners for you, which will describe the profitability of purchasing a smartphone along with accessories.

It is worth considering that the cost of accessories can also vary significantly. If the cost of one case averages доларів 20, then buying headphones for a smartphone can increase your client's initial receipt by відразу 150-200 at once, which is much more noticeable. In this way, you can significantly increase the profit of your online store by offering your customers products that they will already need in the future.

2. Complete sets

This method and its effectiveness directly depends on the specifics of the products you sell. Increasing the initial configuration of products can encourage your potential buyer, and therefore this method is also effective.

By selling water filters using an online store developed by specialists, you offer your client the product they are interested in. If, when selling water filters, you add replacement filters to the product configuration, which are not included in the original configuration, and at the same time slightly increase the price without focusing on this, you can achieve the effect of profitable purchase. This way, your customer will assume that they are buying the product at the maximum profit, while in fact they are buying a water filter at its regular price and paying extra for the purchase price of several filters.

This approach to selling products can significantly increase the revenue from your online store, while requiring minimal investment from you.

3. Gift Certificates

Increasing sales with certificates, this method is as old as the world, but despite its antiquity, it has not become less effective. The whole point is that you can provide your customers with the opportunity to get a personal discount when buying from a certain amount. You also have the opportunity to sell certificates as a separate type of product, which significantly diversifies your product catalog.

By providing certificates to your customers who have made a purchase for a certain amount, you can be sure that they will return, because they are already waiting for a personal discount on the products they are interested in. This approach also motivates users to make more purchases, because the feeling of profitability of the purchase often becomes the last argument in favor of placing an order.

4. Additional services

This method of increasing the average receipt migrated to online stores from the usual offline retail outlets. Offering their users additional services, online stores often cause them irritation, but if you approach this issue correctly, you can get exactly the opposite effect. So, by offering to set up smartphones and install the most important applications and programs on your laptop, you can help an inexperienced client deal with their new purchase. The same applies to other product groups. In addition, by providing additional services at a low cost or completely free of charge, you can significantly increase the loyalty of your customers to your brand, which can make another customer a regular customer. This engagement strategy can help you expand your target audience and customer base, as well as provide you with more data for further remarketing. So by providing free consultations in exchange for user data, you can build an excellent database, with which in the future your marketers will easily return customers who made a purchase from you.

5. Loyalty program, regular customer Club

Creating a loyalty program is a long-term strategy that will nevertheless lead your online store to the desired result. By offering users a membership in the regular customer club, you should give them the opportunity to buy products that interest them – at a lower price. In exchange, you will receive almost one hundred percent guarantee that these customers will buy goods from you regardless of the situation on the market and in the world as a whole. Thus, you will be able to create a customer base that can be safely considered the foundation of your business, because thanks to favorable offers, they will always stay with you.

6. working with an abandoned shopping cart

Such a concept as an abandoned shopping cart is increasingly found in articles related to online trading. By itself, the phenomenon of abandoned shopping carts is very common and occurs even in offline sales. In the case of an online store, the abandoned shopping cart is a list of products that the user added to the shopping cart, but never made a purchase.

Some online stores have found a way out of the situation with an increased number of abandoned baskets. In order to motivate the user to finish what they started, they send their customers a newsletter with the text that the products selected by the customer are already ready for shipment and are waiting for it in the warehouse. This way, the store has the opportunity to motivate the user to complete the purchase and place an order, thus bringing you a profit.

When working with abandoned baskets, it is important to remember that it is impossible to completely get rid of them. However by resorting to mailing lists and additional motivation for your customers you have every chance to minimize the number of abandoned baskets and increase your profit

All the methods described are not theoretical, on the contrary, each of them has been tested more than one hundred times, and as a result, we can talk about their effectiveness.

However, no method of increasing the average receipt and, as a result, the revenue of your online store will help your project if the site where you sell products does not meet the requirements of the search engine or the value of the user experience offered to your customers is too low.

In order for creating a turnkey Online Store to become a profitable event, it is important that you find good specialists in the field of website development, and your site does not have any errors or inconsistencies regarding the current requirements of search engines.

It is almost impossible to achieve this result working with novice Studios. Despite the fact that the cost of their work is much lower than that of famous companies – the quality of their work is often also lower. Mistakes made during the development of an online store can result in even larger amounts in the future, because to correct them, you will not only need a specialist who can do everything efficiently, but also a specialist who can find existing errors.

In order to avoid unnecessary expenses and unforeseen situations, and feel free to start your own business, the best solution is to order the creation of an online store from specialists with a name and achievements, such as Gloss Web Studio. For more than a decade of hard work, we have managed to become the best in the niche of developing web resources, but we do not plan to stop there. We already work with European companies and even thrive in other markets. Leading companies in Ukraine work with us, so by contacting us you can be sure of the quality of the website created for you.

In order to learn more about the services of the gloss Web Studio, you just need to read the relevant pages on our website. If you are already ready to order the creation of a turnkey Online Store, use the information in the Contacts tab and get detailed advice from our specialists.

Start your business with a high-quality online resource – order the creation of an online store from the team of gloss Web Studio, a leader in website development in Ukraine.

Developing an online store by the end of 2021 is the best way to make your business not only successful, but also less costly. The content of the online store does not require constant investments, and any financial investment only improves the performance of your online store.

By ordering the creation of a turnkey online store, you can forget about renting a room and paying consultants. Instead, you will need 1-2 managers who will constantly process online orders. You will also not need to spend money on physical advertising, the effectiveness of which is often very low. Instead, you will have the opportunity to advertise your products on the Internet, where 100% of your target audience is located every day.

Creating an online store is a great way to reduce the graph of business maintenance costs and make its promotion more effective, but are there any pitfalls? In fact, the main pitfall of creating an online store to order and selling goods using it, instead of a physical point, is high competition. The quarantine restrictions of 2020 and 2021 were not in vain, and today the lion's share of entrepreneurs already sell their goods on the Internet. It is possible to cope with such competition only by constantly investing resources in the promotion of an online store, its optimization and improvement.

It happens that an entrepreneur invests in his online store, but his indicators do not improve. In such a situation, any businessman will be confused, but in fact, most often the cause of such a situation is on the surface.

In this article, we will analyze the most common reasons for low performance in online stores, tell you which elements of an online store should be paid close attention to and how to cope with the inefficiency of promotion. At the end of the article, we will summarize the results of this topic, and after reading the entire article in its entirety, you will be able to understand why your online store may not bring the desired indicators.

Fundamental aspects for an online store

Online store is a popular solution for many business sectors. With the help of such a store, you can sell any product, from key chains to metal structures. At the same time, you do not have a link to a specific point of sale, because you can sell your products not only on the territory of the city and region, but also on the territory of the whole country or even the continent. In order to find orders on the Internet, you will need to make every effort and spend a lot of time, or order the creation of a turnkey online store.

Creating a turnkey online store assumes that the specialists you have turned to will create a structure and design for your future website, as well as launch your resource. The process of creating an online store itself consists of many stages, each of which is described in detail in the articles of our blog. If you want to learn more about how to create online stores on a turnkey basis - check out the materials we have.

As for the online store itself, the foundation of its prospects and success can rightfully be considered two components, namely, the quality of the creation of an online store and the level of its optimization. We will talk about optimization later in this article, but it is worth focusing on creating an online store website.

The development of an online store largely affects its future prospects. You can achieve good results only if the structure and design of the site were performed at the proper level. The presence of errors in the design, or the lack of intuitiveness of the structures can cut off all the prospects of your online store at the root. To prevent such a situation, you need to pay due amount of time and attention to the choice of a web studio from which you want to order the creation of a turnkey online store.

The best solution would be to contact one of the leading companies. This way you will not only be able to get a high-quality Internet resource, but you will also be sure of constant support and the opportunity to order the services you need. The more popular a company is, the higher the quality of its work, because it primarily values and protects its reputation. After spending enough time choosing a web studio, you can get a great online store, without any errors and problems.

If you are not ready to spend a lot of time searching for a suitable studio, but you want to get an online store of the highest quality - contact the specialists of the Gloss web studio. Gloss Web Studio is the leading website creation studio in Ukraine. For 13 years of work, we have created more than one and a half thousand sites and we do not plan to stop there. Our partners are the leading manufacturers and companies of Ukraine. If you want to get a high-quality Internet resource on a par with the sites of the current search results leaders in different niches - order the creation of your online store with us. Our experts will tell you in detail about each stage of the online store development and will develop a resource for you that can outshine all your competitors.

In order to learn more about the stages of creating an online store, the services of the Gloss web studio and finally place an order for development, you just need to use the contact details placed in the corresponding tab. If you have any questions about the services of the Gloss website creation studio and you would like to learn more about them - use the online chat with our specialists posted on all tabs of the Gloss website.

Why are the indicators of the online store not growing?

Creating an online store is only half the way to success. In order for your customers to appear on your site, they need to be attracted. To attract customers, until recently, PPC advertising was used, that is, pay-per-click advertising. Such advertising made it possible to quickly bring traffic to the site, but now this method of promotion has become absolutely unprofitable. Starting from the name, it becomes clear that PPC advertising is advertising, launching which you need to pay for every click made by your potential customers. With the growing popularity of creating online stores, this method has become noticeably more expensive, until the cost of one click began to exceed the expected result, which by the way may not be.

Google, realizing that with the help of RRS, site owners can sell anything in the top of search results, decided to take extreme measures, killing all the birds with one stone.

Google is the most popular search engine at the moment. Its main task is to provide users with the most useful and convenient content. In order to get rid of low-quality content and information that has nothing to do with reality, as well as to help young entrepreneurs who are just thinking about creating an online store, the company decided to breathe life into search engine promotion, step by step making content the main attribute for any site.

In order for the content to allow the owners of online stores and corporate websites to achieve the desired results, the company launched many new ranking factors, and updated the old ones. To learn more about the most important ranking factors for the end of 2021 - the beginning of 2022, you can read the relevant materials in our blog, but not about that now.

Some entrepreneurs say that despite the infusion of substantial funds into the promotion of their online stores, they fail to get the desired indicators. Such situations are by no means uncommon and there are several reasons for this at once. In order to understand why your online store does not bring the desired indicators, and its conversion rate does not grow as we would like – it is worth getting acquainted with all possible reasons that can lead to such a result. So, the list of reasons why, despite the expensive promotion, your online store does not bring the desired indicators looks like this:

1. Narrow specifics of services or niche of goods

Selling goods on the Internet is a great opportunity to sell any products. Despite this, products related to narrow specifics cannot give you the same indicators as the products in demand.

It's all about the narrowness of the specifics of your services or products that you are engaged in. If you sell women's clothing, then it has a demand, the evaluation of which will be much higher than the evaluation of buckets for a tractor, for example. Thus, when selling buckets for tractors or tracks for excavators, you should not expect indicators commensurate with the indicators of the average online store of women's and men's clothing. The reason for this is a much smaller circle of interested parties compared to more popular and in-demand products.

2. Seasonality of products

This is another point that is important to take into account before giving up and talking about the non-effectiveness of the promotion. The thing is that there are hundreds of goods, the demand for which grows in a certain season and decreases at the moment when the season is over. An excellent example is the trade in fur coats and, in general, winter clothing. With the approach of winter, the demand and the number of search queries related to these products is growing skyward until it reaches its peak. The warmer it gets– the lower the demand for such products becomes, until the demand runs out at all. This process is cyclical, and therefore if your sales have stalled at the same level or have begun to decline– you should think about whether the demand for your goods depends on the season.

3. Snippet quality

By entering a search query into a string, the user first of all searches for information. Even when the user's ultimate goal is to purchase a product that is available in your catalog, first of all it is necessary to attract his attention or at least offer information relevant to his search query. You can do this using an informative snippet.

4. Quality of semantics

The semantic core is the main tool used by optimizers during the optimization of an online store. Having ordered the creation of an online store, you should also take care of its optimization, which is largely done with a focus on the semantics you have.

The semantic core of the online store is a list of keywords created with a focus on the most popular and popular search queries. To create a semantic core, experts track search queries related to your products, sort them by frequency and probability of success, and also get rid of negative words along the way. At the output, you get a list of keywords, the use of which can increase the relevance of your page in relation to the search queries of potential customers.

In order to achieve good results and get the desired traffic, it is necessary to pay special attention to the use of keywords in the headlines and materials published on your site. Using 2-3 keywords, you will not be able to cover the entire range of possible customers, at the same time oversaturating your content with keywords, you risk increasing the level of spam, which may affect the success of this page. To achieve the desired result, you should stick to the golden mean between the number of search queries, as well as their orientation relative to customer search queries. Thus, by optimizing your content with search queries, while imperceptibly embedding them in the text, you will not only be able to increase the amount of incoming traffic to the site, but also make your online store much more relevant relative to search queries in the eyes of the search engine.

5. Brand popularity

By selling popular products, online store owners do not need to promote the brand itself. Instead, it is done directly by the brand owners themselves. If you are planning to launch your own production or have already launched production and want to achieve success for your products – you need to work on the reputation and popularity of the brand.

There are hundreds of ways to make a trend out of a product, and you will need to use one of them. In many ways, the choice of a way to promote a brand depends on the type of goods and its features, and therefore it is impossible to give any specific advice here. Nevertheless, it is safe to say that if you put enough effort, time and money into popularizing the brand, you will definitely achieve the desired results.

6. Indexing errors or lack thereof

Having ordered the creation of an online store and received a working version of the site, do not forget that in order for the pages of your site to appear in the search engine, they must be indexed. The same applies to the optimization pages that you ordered from specialists.

The indexing process consists of several stages, during which the system's search robots analyze the data posted on the pages of your site, structure the information received and finally add the site pages to the search results. Without this procedure, your online store cannot be promoted effectively, since it simply will not be able to appear in search results, even if it is the most relevant in relation to your potential customer's search query.

In order to solve the indexing problem, it is necessary to analyze the quality of your site's structure and evaluate its intuitiveness. A non-intuitive, confusing structure may cause some pages to not be indexed. However, you don't have to wait for the search engine robots to analyze each page of your site on their own. Instead, you can create Site.xml with the addresses of all non-indexed pages and send it directly by the search engine robot. This way they will definitely visit new or re-optimized pages of your site, so that they will appear in the search results.

7. Low level of site quality and unsatisfactory indicators

As we mentioned earlier, in order to clear the search engine from sites promoted with the help of RRS and the purchase of links, Google's leaders decided to make content the main ranking factor. Despite the fact that content has become the main ranking factor, it is not the only boundary between your online store and a sufficient number of visits.

In addition to the quality of the content and its optimization, you should also pay attention to the quality of the design, page loading speed, their informativeness and other technical parameters. Particular attention should be paid to optimizing image files, as well as optimizing the length of the address and getting rid of unnecessary redirects. All this can contribute to improving the quality of the user experience received by your customers, which in turn can have a positive impact on the final results of the online store promotion.

8. Content quality

Content has recently become the main goal for Google, and therefore, in order to achieve the goals in late 2021 - early 2022, it is important that your content corresponds to E.A.T.
E.A.T. - this is a ranking factor focused on the reliability, expertise and usefulness of your content. If the content published on the pages of your online store is qualitatively optimized, but at the same time does not carry any semantic load, you will not be able to achieve the desired results.

This list of factors that can cause low online store performance is far from exhaustive, in fact, there are much more such factors. These factors are only the most common reasons for low traffic and conversions of online stores, and therefore they should be paid attention to first of all.

You will not be able to cope with solving these problems alone, since for this you will need a remarkable amount of knowledge and experience in the field of creating Internet resources. In this case, the best solution would be to contact specialists.

By contacting experienced specialists, you will not only be able to solve existing problems on your site, but also prevent the emergence of new ones. If you are just planning to order the creation of a turnkey online store - contact the leaders in the development of online resources, the Gloss company. Gloss web Studio has been developing online stores and corporate websites for companies from all over Ukraine for 13 years. During this time, we have managed to become the best in our niche, but we do not plan to stop there.

By contacting us, you will be able to order a full list of services related to the development, optimization and promotion of online stores. In addition, we provide long-term support to our customers, so if you have any questions about the functionality and capabilities of your site– you can always contact our specialists.

To learn more about the services of the Gloss website creation studio, as well as to order the development of a turnkey online store, you can use the information provided in the contacts tab. If you have any questions related to the services of the Gloss web studio– you can find out the answers to them using the online chat located on all pages of the Gloss studio website.

Online shopping is a new gold mine, and entrepreneurs in it resemble gold diggers. In order to succeed in this niche, it is very important what tools you use to achieve success, and in this case, the tool is your online store.

Creating a turnkey Online Store is a long, multi-stage process. Once the development of an online store is completed, it also requires complete optimization. Once the optimization steps are also completed, you will need several marketing campaigns to attract potential customers to your site, but does this guarantee success? Unfortunately not.

In this article, we will tell you about all the parameters that you need to consider when ordering the creation of a turnkey Online Store in 2021. You will be able to get acquainted in detail with each factor that can affect the success of your online resource, and at the end we will tell you how to achieve results from an online store even at the design stage. Let's get started!

Online store Success Factors in 2021-2022: the most important thing about creating an online store

Developing an online store is a complex process, during which specialists need not only to develop the structure and design of your site, but also to look several steps ahead at once. To do this, they need to keep up to date with the latest trends and events in the world of search promotion, and this is what distinguishes specialists from amateurs. A real specialist always knows what aspects you need to pay attention to when creating a store, but not every entrepreneur understands why an online store that was created for them does not bring results. In order to understand this issue, we analyzed all the latest changes in the world of search engine optimization and agreed that the most common reason for the site's failure is its non-compliance with the current requirements of the search engine. In this case, we'll talk about Google.

Google is very sensitive to its search engine and no less sensitive to its customers. In order to make the use of the Google search engine even more convenient and safe for users, Google decided to take extreme measures, and began to launch one ranking factor after another.

Ranking factors is a system of parameters that has existed almost since the first day of the launch of this search engine. Ranking factors are certain parameters and their values, which can increase the rating of your site by search robots and help it move faster and more efficiently. At the same time, if your online store does not meet certain ranking factors, its prospects may significantly decrease, which will definitely affect its performance, but what are these ranking factors?

First of all, it should be said that no one but those who create them knows the exact number. According to some sources, the total number of ranking factors is more than 300, these data were shared by representatives of the Google search engine itself. Despite such a huge number of ranking factors, not all of them can significantly affect the success of your online store.

By launching new ranking factors and knowing their importance, Google shares data not only on the characteristics that the new ranking factors are targeting, but also on indicators that are acceptable to the search engine. Thus, specialists have a real opportunity to create websites and online stores with great potential, but often this requires a wealth of experience and understanding of how to achieve the desired result.

When ordering the creation of a turnkey Online Store, it is important for you to keep in mind that not all web studios are ready to create a turnkey Online Store of perfect quality for you. Start-up companies still do not value their reputation so much, and therefore you can often face indifference when contacting them. The site will be created according to your requirements, but no more.

In order to get an expert assessment of your idea, and get a turnkey Online Store that will not only meet your expectations, but will also be ready to work in the search engine-you should contact web studios that are very important to reputation, one of these is the gloss Web Studio.

Gloss Web Studio is the leader of Ukraine in the field of design, development and creation of internet resources. Gloss has already created more than one and a half thousand online stores and corporate websites, and does not plan to stop there. The team of gloss web studio consists of experienced specialists in the field of development, design, optimization and promotion. Thus, by ordering the creation of an online store from The Specialists of the gloss Web Studio, you can also get site optimization and its effective promotion.

You can verify the quality of work of the gloss Web Studio by visiting our portfolio on the website or by reading reviews about cooperation with us. To learn more about the services of the gloss Web Studio, please contact our specialists via an online chat posted on all pages of the gloss website.

Checklist: factors that can make your online store successful

As we said earlier, Google shares information about the most important ranking factors that it launches. The company does this in order to sort sites that really want to be in the top from long-abandoned projects. Thus, sites that do not meet the current requirements are slowly but surely falling lower in the search results, while online stores and corporate resources created by specialists with an eye to the current requirements are sent to the top of the search results. But how to achieve this result?

In order to introduce you to the factors that determine the success of your online store, we have created a checklist that describes in detail all the significant ranking factors and requirements for your site at this time. After reading this list, you will be able to understand why your site does not achieve the desired results, and where the reason for this situation may be hidden. In addition, when ordering a turnkey Online Store, you will better understand the range of tasks of specialists in this field, and you will be able to check with them what specific indicators they managed to achieve.

To make this checklist as detailed as possible, we have divided all the success factors of your online store into several sub-items. In the end, we got a checklist that looks like this:

1. Domain-related Ranking Factors

A domain name is where your Internet resource starts. When planning to order the creation of an online store, you should decide on the domain name in advance and make sure that it is free.

Typically, a domain name is a keyword associated with a group of products or products that you sell. Your brand name can also serve as a domain name, which can significantly increase your awareness in the future.

You should also pay enough attention to the domain zone. If you plan to promote your services or sell your products in a particular state, you should pay attention to national domains. Such domains cause users more loyalty, and also do not confuse them.

By choosing an interethnic domain, you run the risk of confusing your potential customer, as your store may be perceived as a supplier's site from abroad. In order to avoid this situation, you should consider using a national domain. Also, don't forget about the age of the domain.

If you are creating a domain name, this parameter will not work for you, because it is aimed at the process of buying a domain name. It often happens that you want a specific domain, but it belongs to another company that does not use it. Some ranking factors associate the age of a domain with some reliability, so choosing a domain name with a significant age can help you increase your chances of success. On the other hand, by ordering the creation of a turnkey Online Store and creating your own domain name, you do not lose opportunities, due to the fact that according to statistics, 85% of all online stores and corporate sites in the top search results currently have their own domain names created specifically for these sites.

If you decide to buy a domain name, please specify its history and reputation.the fact is that if the domain name you previously liked was used to distribute spam, its reputation from the point of view of the search engine will be disappointing. This situation can greatly affect the success of your online resource and prevent your online store from achieving the desired performance.

2. Technical ranking factors and their impact on site success

Technically, ranking factors are a huge step that consists of several indicators at once. In order to understand in more detail what technical ranking factors are, we will need to get acquainted with all of them.

Security

The main technical factor of ranking in the Google search engine at this time can be safely called security. The security of user data is almost the main goal of the Google search engine, and therefore sites that do not have encryption are rarely among the leaders in search results. In order to avoid this situation and reduce the impact of this item to zero, you should think about using HTTPS. This format will allow you to keep your customers ' data under strong encryption protection and will have a positive impact on the prospects of your online store.

Adaptability

According to the latest data provided by Google, more than 70% of all traffic currently comes from smartphones. These days, smartphone owners use them not only for making calls and writing messages, but also for shopping online. This method is extremely convenient, due to the fact that the smartphone allows you to quickly and easily make a purchase and deliver the product you like. Thus, the main emphasis of adaptability should be placed on mobile devices.

In order to get an online store that can succeed in search results, you need to order it from professionals who can provide you with an adaptive layout. In a nutshell, adaptive layout is a layout that can adapt to different diagonals while increasing and decreasing all the elements of your site in accordance with the requirements of the user's screen.

Adaptive layout is widely used among website developers, but it is worth noting that previously it was built on the principle of first for personal computers, and then for mobile devices. At this point, the best solution for creating a layout for an online store and corporate website can be safely considered Mobile first. To learn more about this principle of creating online stores and corporate Websites, please read the corresponding article on our blog.

Download speed

The next technical ranking factor plays almost the most important role after the security of user data, and this is the site loading speed.

Site loading speed is a parameter that can largely affect the user's desire to continue working with your resource and their loyalty to your brand. If your site loads too slowly, the probability that the user will refuse to work with you is very high. In order to correct this situation, you need to contact specialists and conduct an audit of the site.

After a deep site audit, experts in this field will be able to tell you exactly what problems exist on your site and what you should pay attention to in order to achieve the desired speed. You can also avoid such procedures by first contacting The Specialists of the gloss Web Studio to create a turnkey Online Store, because our optimizers and developers are able to optimize your site so that problems with the speed of loading materials will not meet you for a very long time. You can also find out how to prevent long loading of site pages, as well as what elements you should pay attention to when re-optimizing, in our blog.

Structure and navigation

The intuitive structure and navigation is a factor that largely reflects the quality of your client's user experience. As we said earlier, Google strives to provide its users with maximum comfort, and therefore it is not surprising that one of the most important ranking factors at this time is the quality and intuitiveness of the site structure.

The site's intuitiveness lies in the fact that a user who visits the main page of your online store for the first time should immediately understand which button and tab will help them achieve the desired result. In addition, all elements of your site must be unique, but also understandable to the user. By replacing such a familiar element of an online store as a "shopping cart" with, for example, a "box", you can cause dissonance in your potential buyer, which can lead to refusal to purchase.

In order to avoid such situations, you should contact specialists in the field of web design, who will help you make the usual elements of the site for any user not only understandable, but also unique.

As for the site structure, its development should be optimized even at the stage of creating an online store. In the future, you can also correct your mistakes, but for this you will need to spend a lot of time, effort and money. In order to prevent such a situation, you need to contact website development specialists before starting development. By ordering the creation of an online store from The Specialists of the gloss Web Studio, you can avoid problems with the intuitive structure and elements of your online store.

No duplicates of online store pages

This is another important parameter related to technical ranking factors. The fact is that when creating an online store, some specialists make a mistake when creating a page, which is why in the future all the pages you create may be duplicated, entering the search engine into a stupor. So, if your site contains duplicate pages, when optimizing one of these pages, you may not achieve the desired result, because the search engine will direct your customers to non-optimized material, the relevance of which may be noticeably lower.

In order to achieve good results in promoting an online store and increase the rating of search robots on your site, you should make sure in advance that there are no duplicate pages on your site. Otherwise, the funds you have invested in optimizing certain pages may simply not bring the proper result.

Indexing

Concluding this checklist and summing up the technical ranking factors, you should note such an important parameter as indexing.

Indexing itself is a process in which search robots analyze the pages of your online store, collect information collected on them, and add them to the search engine catalog. After the process of analyzing and adding materials is completed, your page appears in the search results, and its relevance and optimization begins to bring results.

It often happens that by fully optimizing an online store and bringing it in line with all the requirements of the search engine, you still don't get the proper increase in traffic and indicator, but why is this happening?

The fact is that search robots are not perfect, and they are often confused in the complex structures of large online store sites. This means that some pages may not be indexed. This situation leads to the fact that optimized pages do not appear in the search results, which means that they are not able to bring traffic.

In order to solve this problem, you first need to make sure that the structure of your online store is intuitive. After all the problems with the intuitive structure are solved, it is very likely that search robots will analyze your site again and add the missing pages to the search engine catalog. If this doesn't happen, you can forcibly draw their attention to your resource by creating a Sitemap file.xml. In this file, you can save the paths to all new non-indexed pages and direct them directly to the search engine robots. After receiving such a file, search robots will Index new pages, and they will be able to rank along with other sites.

This list of ranking factors can not be called complete, because no one knows the purpose of each individual ranking factor of the Google search engine. However, we collected data based on known information and identified the most important requirements for the current and next year.

Google strives to make the internet space more user-friendly, and gloss Web Studio strives to help you create a promising turnkey Online Store. If you are planning to start your own business and want to achieve excellent results in terms of site traffic, the quality of its optimization and its ranking, please contact us.

You can order the creation of a turnkey Online Store from specialists of the gloss Web Studio using the Contacts tab. To learn more about the services provided by gloss studio, you can use the site menu or contact our specialists via an online chat posted on all pages of the gloss Web Studio website.

Creating an online store is a process that requires specialists to constantly monitor changes in a particular search engine. In addition to the usual requirements for the site, such as an intuitive structure and the absence of unnecessary characters in the site code, there are also requirements used for specific search engines.

Each search engine has its own set of characteristics and requirements for them that determine the position of your site in the search results. Most often, such characteristics and their indicators are called ranking factors.

The ranking factor is an indicator or system of indicators that determines the success of your site. The indicators of the created online store, as well as their compliance with the requirements specified in the ranking factors, significantly affect the success of your online store in promotion and directly affect its position in the search results.

In order to create a turnkey Online Store that can not only meet the minimum requirements, but also exceed them, it is necessary that specialists who create an online store always operate with up-to – date information, due to the fact that the situation in search engines often changes.

In 2021, the Google Search Engine increased its pressure on sites by launching and upgrading several ranking factors. The company's goal – "to provide users with the most convenient web resources" - is becoming clearer and clearer. Now it will be much more difficult for sites that do not have an adaptive layout to get into the top of search results, but this is not the only requirement put forward by the search engine for sites.

In this article, we will look at the most important ranking factors at this time. These factors can both lead your site to the top of the search results, and make your goal unattainable. In order to understand how to create a promising online store, you need to understand what to focus on, and it is about the guidelines when creating a turnkey Online Store that we will talk today.

After reading this article, you will learn all about the most important ranking factors for online stores at the end of 2021. Thus, when planning to create a turnkey Online Store in 2022, you will know what first parameters you should focus on, which can increase your chances of success, but about everything consistently.

Creating an online store in late 2021 – early 2022: features of the process

Developing an online store is a process that requires specialists to operate with the most up-to-date data and trends. Matching ranking factors is a very important point, but in addition to it, you should also pay attention to the very principle of creating an online store. The fact is that focusing only on ranking factors, you are unlikely to be able to create a really promising online store. In many ways, the evaluation of search robots depends on the quality of your resource, and to achieve the desired result, your online store must be designed so that there is not a single error on it. But what should I pay attention to?

Site layout

The layout can rightfully be considered the skeleton of an online store. Your site can charge as quickly as you want, but if its skeleton, or rather its quality, leaves much to be desired, then you will not succeed. By ordering the creation of a turnkey Online Store, you should make sure that the specialists who will work on developing an online store for you really understand what they are doing. It is very easy to do this, because to do this, you just need to read reviews about the website creation studio that you applied to, as well as get acquainted with the sites that it participated in creating.

Page design and layout

The next important parameter when creating an online store is its design. Unlike the layout, which plays a key role in the convenience and efficiency of online stores, but which is invisible to the eye of the average user, the design, on the contrary, is always in plain sight. In order to create an online store with good prospects, you should pay special attention to the quality of the design, as well as its appearance. The easiest way to create a promising turnkey Online Store is to refer to the current trends in web design and use them to develop a design for your online store.

Making a trending design is not a solution to the problem, because just copying someone's design will reduce the prospects of your online store, as it may be confused with completely different resources. In order to avoid such situations, you need to contact specialists who, based on current trends in web design, as well as your personal considerations regarding the design of your site, will be able to create a unique design that can meet trends on the one hand, and remain author's on the other. Creating such a design will require certain skills and a solid amount of time from specialists, and therefore it is important to take into account that the development of an online store is a business that does not tolerate much haste. By allocating time to develop an online store with a margin, you can reduce the risk that your project will not be completed on time, and of course, when contacting a web studio, you should make sure that it is competent.

How to guarantee a high-quality website

The market for creating websites and online stores is extremely attractive for a wide variety of companies. Hence the huge spread of prices and terms for creating online stores. If you are planning to order the creation of a turnkey Online Store, the best solution for choosing a company that will develop it is to pay attention to its rating. Naturally, the cost of creating a turnkey Online Store for leaders may differ from companies that have just opened, but leaders in this niche will be able to guarantee you quality, unlike beginners.

If you are just planning to order the creation of a turnkey Online Store and are looking for a web studio that can create a high-quality web resource for you without stretching the development – contact The Specialists of the gloss Web Studio. Gloss website creation studio is the leader of this niche in Ukraine, which has already entered the European market. We create online stores and corporate websites for the most popular brands in Ukraine, and many of them work with us on a permanent basis. If you want to create a turnkey Online Store, need a high-quality resource, and if you are not ready to spend time correcting the mistakes of incompetent specialists, please contact us.

The Gloss Web Studio team consists of experienced specialists who provide a full range of services related to the development of online stores and corporate websites, their design, optimization and promotion. By ordering the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, you will not only get a web resource whose structure and design will correspond to current trends, but they will also be unique and meet your personal wishes.

Order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio and start your business in the shortest possible time. Our team will develop the site structure and design for you, help you create marketing campaigns, and optimize your site for effective search engine promotion. We also support our customers not only during the creation of an online store or corporate website, but also after the launch of a web resource. You will always have the opportunity to get an answer to the question you are interested in.

If you are planning to start developing an online store, but still have doubts about which company to contact, check out our portfolio. There you can get a closer look at the resources created by us, which, by the way, are already more than one and a half thousand. You can also find out the details of gloss Web Studio services by visiting the site menu and selecting the appropriate tab. If you still have any questions and would like to get a qualified answer to them, use the online chat located on all pages of the gloss site. Our specialist will answer all your questions and help you decide what result you would like from creating a website. If you have already decided that you want to order the creation of a turnkey Online Store from The Specialists of the gloss Web Studio, use the phone number published on the main page of the site. Immediately after processing your order, our specialist will contact you again for a more detailed analysis of your project, a description of the necessary procedures for creating an online store for your needs, as well as discussion of project delivery deadlines.

Once you've figured out how to create an online store, there comes a time when you should also pay attention to the ranking factors. We have already told you that ranking factors can be described as certain requirements on the part of the search engine for each site added to it. To achieve good results, your site must meet these requirements, otherwise its prospects may significantly decrease. But what are the most relevant ranking factors at this stage and which ones should you pay special attention to? We'll figure it out!

Key ranking factors in late 2021 – early 2022 for online stores and corporate websites
As we said earlier, ranking factors can be considered personal requirements for each individual web resource. In order for the created online store to bring you the expected indicators and, accordingly, profit, it is important that the site meets these requirements.

Currently, there are more than a hundred ranking factors, about which a lot is known. No one knows the exact number of them, as well as how exactly they work. In order for specialists to promote their websites, Google sometimes talks about the details of key ranking factors, and among them we were able to identify several of the most important ones for the success of an online store. In order to create this list, we had to process dozens of resources and conduct our own analysis to find out exactly which parameters at this point will play a major role in the success of any site.

In order to create a successful turnkey Online Store, it is important to be aware of the subtleties of these ranking factors. In order to simplify the task for our clients and show how many factors can affect the success of their resources at this moment, we decided to create a list of the most important ranking factors for this time. Based on our data analysis and analyzing such lists, we came to the conclusion that in late 2021 – early 2022, the following ranking factors are most important for web resources::

1. Security

In the modern world, the lion's share of financial transactions takes place right in front of our eyes, using laptops and computers, millions of people buy goods online every day, providing companies with data on their credit card numbers in the hope that their data will be securely encrypted, but this is not always the case. In order to reduce the number of scammers on the internet, search engines have made security one of the most important ranking factors.

Online security is a huge component of your customers ' loyalty to your resource. If a client doubts that their data will be securely encrypted when working on your site, the risk that they will refuse to provide you with their data will increase dramatically. In order for this to happen as rarely as possible when creating an online store or ordering its turnkey development, you should pay special attention to the security of your customers ' data and site data as a whole. Do not forget that the site is also managed using data, and to log in to the administration cabinet, you need certain passwords and logins. If such data ends up in the hands of scammers, then with a high probability your site will simply cease to belong to you and pass into the hands of those who try to make money on it.

Installing HTTPS and regularly checking your site for viruses can protect your site. By creating an online store using HTTPS, you can protect your customers ' data from unauthorized interference, since this protocol encrypts all data that comes to the site. This way, you can protect your customers ' bank account numbers, and the search engine will consider your site secure. In this matter, it is important to take into account that Google is extremely sensitive to the safety of its customers. If your site does not use HTTPS, then in addition to the block in the address bar stating that your site is not protected, the system will also try not to release it to the top of the search results, regardless of how relevant information is posted on the pages of your online store. If you want to be successful and get a good traffic indicator, you should consider using HTTPS.

2. Online Store download speed

The development of an online store requires a solid amount of time from specialists and takes place in stages. Sometimes, while working, such specialists make mistakes that, although they do not affect the quality of the site, can significantly affect the speed of its loading. Most often, this happens if there were extra characters in the code when creating the layout. Experts may also overdo it with the number of directories for pages, which will significantly lengthen the page address. Do not forget about the number of redirects between pages.

The fact is that the speed of loading the main content of the site is not only one of the most important indicators for the Google search engine, but also one of the most important factors of choice for your potential customers. If you want to launch a popular online store, you should make sure that its download speed at least meets the stated search engine minimums, and it is better that the speed of your site exceeds the requirements of this ranking factor.

There are several ways to achieve this result, but you can only get a really good result by resorting to comprehensive download optimization. To do this, your specialists need to conduct an audit of the site and find on its pages the most obvious errors that can affect the site loading speed. It also doesn't hurt to reformat images and videos to formats that are more suitable for fast site loading than those that were originally used. Finally, you should think about not overloading the pages with photo and video materials, as well as avoid a large number of redirects, as they can also negatively affect the final loading speed of the site.

3. Adaptability

Perhaps the most important factor in ranking and choosing a user these days is adaptability. An extremely small number of users use their computers to search for products on the internet. According to data provided by Google, more than 70% of online sales are made using a smartphone.

Users are free to choose which device is more convenient for them to make purchases on. Some users remain fans of computers, while others prefer smartphones and tablets. As a site owner, it is important for you to provide a potential client with this choice.

When ordering website creation from turnkey specialists, pay attention to whether they can create a cross-platform website. To do this, they will need to resort to adaptive layout, a service that is not provided by all novice Web Studios. If there is no such service, you should consider spending a little more time looking for the right company.

If you are planning to create an online store and are looking for specialists who can provide you with the highest quality product, please contact The Specialists of the gloss Web Studio. Gloss has been creating turnkey Online Stores for 13 years. Over the years, we have not only been able to launch more than one and a half thousand websites, but also become leaders in this niche in Ukraine.

Leading manufacturers work with us not only in Ukraine, but also in Europe. To learn more about which organizations we created websites for, Visit the portfolio tab. In addition, gloss Web Studio is a full-service studio. This means that by ordering the development of an online store from us, you can not only get a ready-made site, but also order its optimization and promotion. Thus, in the shortest possible time, you will receive an online store that is already ready to conquer your chosen niche and achieve success along the way, bringing you profit. You can also order the development of several marketing campaigns for your online store, which will significantly accelerate the increase in the number of customers of your brand, as well as allow you to beat your competitors. To learn more about all the services of the gloss Web Studio, you can find the relevant information in the gloss website menu. You can order the creation of a turnkey Online Store from The Specialists of the gloss website creation studio using the information in the Contacts tab.

If you order the creation of an online store from specialists today, start your successful business tomorrow!

The development of online stores is a complex and lengthy process that requires not only certain skills, but also knowledge related to current trends in the promotion of online resources, as well as methods that are currently most effective. Creating an online store always starts with an idea. In addition to the idea, it is also important that the specialists who will create a turnkey online store for you are experienced and have the necessary skills, because this is the only way you will be able to order the creation of a high-quality web resource. You can also contact the market leaders of creating websites and online stores, thereby reducing the risk that there will be any errors on your site. One of the leading companies in this niche at the moment is the Gloss web studio.

Our company provides a full range of services related to the creation, design, optimization and promotion of Internet resources. In this article we will tell you about the most effective methods of promotion for the coming 2021, as well as share some tricks on how to achieve maximum results from an online store website, let's get started!

Optimization of the online store and why it is necessary

Creating an online store is an idea that almost every entrepreneur currently uses. Due to quarantine restrictions, the only way to protect your business from all kinds of dangers was to create an online store. By ordering the creation of a turnkey online store for your production, you will thereby be able to avoid losses associated with the ban on offline trading during the quarantine restrictions of the red zone. In addition, you can transfer your entire trading business to the Internet, and thereby save a huge amount of money. You will no longer have to pay rent for the store premises and you will be able to do with a small warehouse, in addition, you no longer need to keep a whole staff of sellers, because only a few managers are enough for online sales.

Considering all the advantages, many entrepreneurs are preparing to order the creation of a turnkey online store in 2022, but what next? Of course, after the development of the online store is completed, your resource will need optimization. In simple terms, the optimization of the online store in the current realities is the fitting of certain segments and indicators of the site to those recommended by the search engine.

In order to achieve full optimization, you will need to spend a lot of money and time, since in the current realities, almost any element of your online store can be optimized. But at what points should you be especially careful? How to achieve success in the coming year and take your place in the niche by starting the new year with a record profit? This is exactly what we will talk about next.

What needs to be optimized on the site in 2022 to achieve success

It is natural that every year the competition on the Internet is becoming fiercer. In many ways, the increase in competitiveness in the last few years has been influenced by quarantine restrictions, which literally blocked the oxygen to entrepreneurs whose business was built on offline trading. At the same time, those entrepreneurs who ordered the creation of a turnkey online store before the start of quarantine turned out to be out of competition, and therefore quickly took leading positions both in terms of the number of customers and the final profit. But is it possible now, when every second entrepreneur owns a website, to succeed in a niche? Of course yes!

In order for your online store to succeed in your chosen niche, you will need to pay maximum attention to the most important parameters of the online store at the moment. These parameters are dictated by the influence of so-called ranking factors on the effectiveness of promoting your online store. Based on the most important ranking factors at the moment, as well as supporting the collected statistics with experience, we have collected the top parameters, the optimization of which can help your site bring you profit. It is about these parameters, as well as how to improve them, that we will talk further.

Optimization of site loading

Website loading speed is probably one of the most important ranking factors today. Google has been focusing on comfort for its users for a long time, and therefore it is not surprising that every year ranking factors somehow related to comfort and user experience are getting tougher.

The site loading speed is a factor that can completely spoil the user's opinion about your site, even if the site itself is beautifully designed, and its structure is magnificent and understandable. It is quite difficult to achieve good site speed, especially for sites created a long time ago. The thing is that sites that have been built for more than 10 years using a slightly different algorithm. A decade ago, it was not so important how intuitive the structure was and whether there were extra characters in the site code, it was only important that each element worked well, and the user could figure out the navigation on the site himself.

In 2022, it is expected that the ranking factor focused on the site loading speed will become even more stringent and the requirements will noticeably increase. In this regard, it is recommended to think about optimizing this parameter right now. If you are just planning to order the creation of a turnkey online store, keep in mind that a focus on user comfort will be your best trump card that can help you cope with many competitors in your chosen niche. By ordering the creation of an online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality website in the shortest possible time. Gloss Web Studio provides a full range of services related to the development of online stores, their optimization and promotion. If you want to take your place in your chosen niche as soon as possible and want to start attracting customers to your product as soon as possible – contact us. The specialists of the Gloss website creation studio will develop an online store for you that will meet all modern requirements and, in addition, will be convenient and useful for your customers. Place a bet on wholesale and hundreds of ready-made cases, contact us to create a turnkey online store!

Optimization of content and its compliance with EAT

EAT is one of the parameters that all the content on your site should now advise. It's no secret that in 2021, Google decided to finally bet on user comfort, and therefore changed the router somewhat for the coming years. If earlier, having invested money in the RRS, you could quickly and easily get visits and potential customers, now the content and its quality in relation to user requests are re-entering the arena.

Focusing on what Google representatives say, the company decided to rely on the expertise and usefulness of content, thereby making content as such the most effective method of promotion for 2022. By creating high-quality content for your online store and offering interesting and useful information for your customers in your block, you can thereby significantly increase the effectiveness of your website promotion without investing a lot of money in it. In addition, no one says that PPC advertising has become ineffective, so by combining high-quality optimized content with PPC, you have a chance to increase the effectiveness of online store promotion.

Filling the online store, you should also not forget about the standard requirements for it. The more keywords there are in your content and the more relevant the content itself is in relation to the user's search query, the higher its effectiveness will be, and the more noticeable the result will be. So if you plan to achieve success and become the leader of your niche in 2022, you should definitely think about high-quality website content, optimizing all content and checking the indexing of optimized pages.

Navigation and site structure

Despite the fact that this item is the third on our list– it is far from the last in importance. It would be more correct to say that it is the first in importance, but due to the complexity in implementation, we decided to place it in third place.

The structure of an online store is its skeleton, thanks to which not only your customers can find the pages they need, but also search robots index pages and content optimized by you much faster. In order for your structure to meet the current requirements, it is important that no mistakes are made when creating it. When ordering the creation of an online store from specialists, familiarize yourself in detail with the proposed structure of the site or suggest your own structure, having previously tested it on your employees or acquaintances. It is important that anyone seeing this or that button or tab understands which page he will get to if you click on it and what result he wants to achieve by choosing this tab.

Also popular among optimizers is the four-click rule. Its meaning is that the client should always be able to get to the information he is interested in using 4 clicks from any page of your Internet resource. By limiting the number of pages and trying to create the most intuitive structure, you can not only increase the quality of the user experience, but also help search robots to quickly figure out what information they need to scan in the first place. Also, high-quality navigation can help your customers get acquainted with your optimized content, which can also affect the performance of your online store.

If you plan to order the creation of a turnkey online store, but at the same time have no idea how to create a convenient and logical structure for your online store – contact the specialists of the Gloss web studio. Gloss website creation studio is the leader of this niche in Ukraine, with 13 years of hard work behind it. Our team is the best specialists of Ukraine with many years of experience, able to bring any idea to life. If you want to order the creation of a unique resource and you already have ideas about the structure and design– you can also contact us. Our experts will listen to your opinion and your ideas, as well as combine them with the current trends in the world of web design and promotion. Thus, the result of cooperation with Gloss for you will be a great quality website that will not only meet all your requirements, but will also meet the current trends in the world of web design, development and promotion.

To learn more about the services of the Gloss web studio and order the creation of a turnkey online store, you can use the corresponding buttons on the Gloss website. To find out the answers to all your questions, you can contact our representative using an online chat posted on all pages of the Gloss website.

Images and site design

The next most important item for optimization in 2022 is the design of your products and image optimization. The judgment that the customer primarily buys with his eyes is not exaggerated at all and is also true in the case of online trading. By selling your products in an online store, you only present the user to a virtual showcase, the product of which must definitely appeal to him externally in order for him to click on it. To achieve this result, many online stores use high-resolution images, but there are also those who download product cards without photos of goods at all.

It should be remembered that in addition to its algorithms, Google also focuses on the reaction of users to your products and pages in general. The search engine collects data on how much time users spend on your store's pages and what percentage of rejections you receive in relation to the total site traffic. Despite the fact that, according to Google representatives, the bounce rate from customers does not affect the ranking in any way – this indicator may well affect the evaluation of your site from the point of view of the search engine.

In order to avoid such a situation and to interest your customers, you should use high-quality images of your products. If your products are products of your own production, then the best solution is to contact a professional photographer who will help you make excellent shots for the product catalog.

After receiving high-quality images, you can upload them to the site, but even here it was not without tricks. The thing is that standard image formats have an extremely detrimental effect on the loading speed of website pages, and therefore you will need a special resolution and compressed images. If you are not familiar with formatting and do not want to take risks once again, then the best solution would be to contact specialists who can help you in advance. By contacting the specialists of the Gloss web studio, you can be sure of the quality of optimization and its impact on the effectiveness of your website promotion. To learn more about the services of the Gloss web studio, you can use the corresponding tabs in the Gloss website menu.

Each of the points we have listed is of fundamental importance for successful promotion in 2022. If you are planning to order the creation of a website or already own an online store and are just planning to start optimizing it, then it is better to pay attention to these points.

When planning to create an online store, you should remember that the fundamental element of a successful website is its structure and design. The quality of the site plays a very important role and directly affects the effectiveness of its promotion, and therefore, when planning to create a turnkey online store, take enough time to find good specialists.

If you are not ready to waste your time and want to work with the best in the market - contact the Gloss team. Gloss web Studio has been creating turnkey online stores and developing corporate websites for leading companies and manufacturers in Ukraine for 13 years. In our portfolio you will find more than a thousand sites that were developed by our team for modern market leaders in a variety of niches. If you, like them, want to become leaders of your own niche - choose Glyanec.

To order the creation of a turnkey online store and learn more about our services, you can use the phone number published on the main page of the site. You can also learn more about our services via an online chat posted on all pages of the Glyanec web studio website.

Start your successful business with a high-quality website by ordering the creation of an online store from the leader of this niche – Glyanec web studio.

Buying and selling goods on the Internet is a popular area of business that brings in hundreds of millions of dollars a year. Due to the high prospects, many entrepreneurs have gone into online trading, but most of them have remained in offline trading. Everything changed when quarantine restrictions appeared and those entrepreneurs who stayed offline experienced what it was like to be left without customers. In order not to go broke, many of them ordered the creation of turnkey online stores, but not everyone succeeded. The thing is that creating an online store is quite a long process, especially if you were trying to save money when choosing specialists. At the same time, simply ordering the creation of a turnkey online store is not the best solution, since you also need funds to stay afloat. In addition to creating an online store, you should also plan in advance the budget for its optimization and further promotion, because this is the only way you can attract more customers to your product.

Naturally, not everyone had the means to quickly promote and create marketing campaigns at the time of the first quarantine restrictions. Most of the entrepreneurs who failed to find funds in the midst of quarantine unfortunately went bankrupt, but there were also those who managed to survive even in such harsh conditions. It is they who are currently most interested in the question of how to increase the number of conversions of an online store? In order to answer this question, first you need to figure out what conversion is in general and what does it affect?

Conversion in marketing is the ratio of the number of visitors to your online store who have performed some useful action in relation to the total number of visitors to your online store. In the case of an online store, buying a product, adding it to the cart, subscribing to a weekly newsletter and many other elements, which, however, you choose, can be considered a useful action. Thus, it is worth emphasizing that in the case of online store conversions, the most frequent value that is used under “useful action” is just the purchase of goods and ordering.

Based on this, we can conclude that the conversion rate is directly proportional to your income, which means that its growth increases your final profit. After we figured out why entrepreneurs who ordered a turnkey online store during the first quarantine should increase the conversion rate, it's worth talking about ways to do this.

How to increase the conversion rate of an online store in 2022

Looking at the situation unfolding in the world, we can conclude that the current quarantine, unfortunately, may not be the last. This means that all entrepreneurs working and selling their goods on the Internet are waiting for another jump in the popularity of creating online stores and consequently an increase in competition in the market. This situation is an excellent stimulant for thinking about how to modernize the site and make it more successful, and we will talk about this later.

The most banal way to increase the number of conversions is to optimize the website of an online store for the modern realities of search results. By this is meant the optimization of the site, thanks to which the online store will be ranked better, and your products will appear more often in the search results. The problem with this method is that most likely it will only allow you to compete on an equal footing with other online stores, but in the long run, high-quality optimization can help you become a niche leader or at least a search query.

In order for the promotion of the online store to be successful, it is important that no gross mistakes were made during the development of the online store, and no extra characters were left in the files and all the pages were in their places. Unfortunately, entrepreneurs who often turned to start-up studios in order to save money, eventually received a low-quality website that could not improve their financial situation in any way. In order to create a high-quality online store, you should contact specialists with experience, and even better - to the leaders of this niche, which is the Gloss team.

Gloss Web Studio is a website creation studio that has been developing online stores and corporate websites for 13 years. During this time, we have managed to create more than a thousand successful web resources that occupy excellent positions in the ranking, and their owners are the leaders of their industries and niches. If you also want to order the creation of a turnkey online store from us - visit the main page of the site, use the phone number indicated above and order the development of an online store right now! Consult with our specialist and take the first step to your new business together with Gloss.

Work on layout and design
In the modern web space, the concept of "beautiful” has long migrated and has become the concept of “convenient". In order for your site to boast a high conversion rate, you need to think about the quality of its layout and design. At the moment, one of the most valuable resources for the site owner is his client's time and his convenience. The thing is that the value of the experience provided by your site to the client directly affects his desire to return to you in the future and order something else. In order to receive regular orders and increase the profit of the online store, it is necessary that every item and every button on your site performs its function without problems and does what the client expects from it. In other words, the modern concept of beauty implies maximum personality, intuitiveness and convenience, at least in the Internet space.

In order to achieve the desired quality of user experience, you should contact good specialists in this field. This will allow you to get a design and layout of good quality, but if just "good” is not enough for you, and you have ambitions to capture your niche by becoming a leader in it – the Gloss web studio team can help you. Our designers are specialists with vast experience and hundreds of websites behind their backs, they will easily implement your ideas in design, and at the same time make it relevant to current trends in the shortest possible time. If you want to achieve a high-quality visual and at the same time that each element unconditionally performs its functions and tasks assigned to it – contact the Gloss web studio team. You can do this using the information in the contacts tab.

Adaptive layout and First Mobile

Placing orders directly from a smartphone is an opportunity that most users who buy goods on the Internet use. The future of online shopping has come a long time ago, so computers use only about 30-35 percent to purchase goods among users. In order to keep up with the leaders in the field of online commerce and simultaneously raise conversion rates, you definitely need an adaptive design. We are not talking about a mobile site right now. The reason why the mobile version of the site is unlikely to suit you is that it is a separate resource that also requires you to invest in marketing and ultimately is not the best solution given the market situation. In addition, a redirect from the main site to the mobile is another additional download that can put an end to and take away the customer's desire to buy something from you. In order to avoid such a situation, you should think about adaptive layout.

Adaptive layout assumes that the creation of an online store does not happen for several devices at once. Simply put, the font sizes, frames and sizes of all the elements of the site are scaled depending on the resolution of the device on which your site is running. This is about how you can explain what an adaptive layout is, in simple terms.

Adaptive layout has been used for more than a year, it shows very good results, but at the moment there is an even better and more efficient solution, namely, First Mobile. First Mobile is the principle of creating an online store website dominated by a smartphone. The online store is initially created for smartphone screens, and after that it is scaled to work with it on a laptop screen or on a large monitor. The obvious advantages of First Mobile can be immediately attributed to the overall convenience of the interface and the use of the site. The thing is that the site, which is initially created for the smartphone screen, is already designed for the fact that it has to work on a relatively small display. At the same time, stretching on the computer screen, the site created for a smartphone looks no worse, but is convenient on all platforms at the same time.

If you are just planning to order the creation of an online store– you should think about First Mobile. According to the latest data, it is the sites created on the principle of First Mobile that currently occupy leading positions in a variety of niches.

Implement smart site search

Smart search is a feature that allows you to save your customers a huge amount of time. Its essence is similar to the essence of the search form inside the search engine. You have a field where you can enter a keyword or your query, after you click on the search - the store will show you the products that have the most matches with your query. Thus, the buyer can find the product he needs in your catalog in 30 seconds, while not wasting time looking at different filters and thinking about whether he should purchase the product.

The principle of a quick sale in this niche is extremely effective, just because the client has less time for doubts. This allows online stores to increase their income, while providing their customers with the maximum level of comfort during the selection of the necessary goods.

Color palette of site elements

It's relatively hard to believe, but the color scheme of your site can also affect the conversion rate. The thing is that in pursuit of minimalism, many sites have gone either black or white - completely forgetting about the contrast. By ordering the creation of a turnkey online store and describing the contrast menu after its creation, you will be able to see for yourself that the elements of such a menu attract much more attention, which means using such accents on the buttons performing targeted actions – you can increase the conversion rate.

Filter optimization

The selection of goods by filters is a service that is probably present in all online stores. Despite this, it is often possible to find online stores in which the implementation of the filter system is so bad that users simply do not use them.

In order for users to find the product they need faster, leave satisfied with your site after placing an order and come back again - it is important that they can find the product quickly. To do this, you will need to think carefully about each individual filter and get rid of useless characteristics among the filters. Thus, you will not only be able to make the choice of goods faster and more convenient for the user, but also save him from a long consideration of several dozen filters, which may affect the loyalty of the user.

Each of these aspects can affect the conversion rate of your online store in one way or another. In order to achieve the desired site performance, as well as to increase the profit from your business, you should carefully think through your site development plan and find good specialists.

If you need to create a turnkey website, or your resource needs remarketing and redesign– you can contact the Glyanec team. Glyanec web studio has been creating turnkey online stores for 13 years and during this time we managed to become the best web studio in Ukraine. Among our clients are leading manufacturers, restaurants and medical institutions with which we work on an ongoing basis. We are engaged in the creation of online stores and other web resources, their design, optimization, and promotion. Thus, by contacting Glyanec web studio, you can get the full range of services related to each individual stage of the life of any successful website.

In order to order a high-quality turnkey online store and launch your business in the shortest possible time - you only need to use the contacts tab. To learn more about the projects of the Glyanec web studio, as well as to read reviews about cooperation with us, you can use the tabs in the Glyanec website menu. Well, if you are interested in answers to questions related to our services – on all pages of the Glyanec website there is an online chat for contacting our representative.

The manager of the Glyanec company will answer you in an online chat on any question that concerns you, one way or another related to the services that we provide. You can also get acquainted with examples of our work by visiting the "portfolio" tab in the site menu.

The year 2021 has given marketers many opportunities to optimize websites and promote them to the top of search results. In addition, in 2021, Google made many adjustments to its algorithms in order to make the search inside the search engine even more effective.

In this article we will summarize the results of 2021 and tell you which methods of optimization and promotion of online stores in 2021 have become the most effective. We will also share a checklist for the effective development of an online store and tell you what you should pay attention to first!

Creating an online store 2021-2022: The best strategy

Creating a turnkey online store is a service that more and more entrepreneurs are resorting to and not for nothing. Over the past two years, medium and large businesses have experienced considerable, due to quarantine restrictions, while small industries, coffee shops, and cafes have struggled for survival. Against the background of constant quarantines, it has already become clear to everyone that the only way to avoid catastrophic losses is to create a website.

Creating a corporate website and developing an online store is a long and painstaking process, to achieve a result in which you can only have a sufficient amount of knowledge and tools. Do not forget that the creation of an online store is also a rather voluminous process, which is most often divided into several stages. In order not to retell all the stages of creating a turnkey online store, we will focus your attention on those stages that are most important for the prospects of your business. So, the list of stages that you should pay special attention to during the creation of an online store is as follows:

1. Development of the structure of the online store

The development of an online store begins with an idea and continues with its structuring. After you have decided on paper what your online store should look like– it's time to contact specialists. If you do not want to waste time searching for experienced specialists from different companies, but you want to get the maximum result without having to constantly monitor everything – order the creation of an online store from the specialists of the Gloss web studio. Gloss Web Studio has long been a leader in the creation of online stores and the development of corporate websites for Ukrainian companies and companies of the nearest abroad. Having become a leader in the Ukrainian market, the Gloss web studio team did not stop there and now we are actively cooperating with companies from Europe, creating, promoting, and optimizing websites for them.

In order to order the creation of an online store from the specialists of the Gloss web studio, you only need to use the phone number published on the main page of the site, if you have questions related to the services provided by the Gloss web studio– you can always get a qualified answer to them by contacting our representative using an online chat posted on all pages of the Gloss web studio.

The structure of an online store is its skeleton, thanks to which search robots index pages in the future, and users move around in order to find the product they are interested in. The maximum simplicity and consistency of the structure of the online store is the key to success not only in promotion, but in general, and in business. Having thought over the structure of the online store in such a way that 4 transitions are enough for the user to get to any page of the store – you will thereby save users time searching for the right product, which ultimately can have a positive effect on the number of conversions. In addition, the more intuitive the structure of your online store is, the better search robots will find optimized pages of your site and the less likely it is that some of the pages will not be indexed. Also, do not forget that a high-quality structure in the future opens the door for all kinds of marketing campaigns in which it will not act as an extra ballast spoiling statistics, but on the contrary, will attract users with its simplicity, due to which their loyalty to your brand will noticeably increase.

2. Online store design

The next stage of creating a turnkey online store, on which you should stop your attention– is the creation of its design and decoration.

The judgment that the buyer first of all buys with his eyes has a lot in common with reality and on the Internet. Only users who are very passionate about a particular product or the most loyal customers will buy goods on a site that was designed in the style used 10 years ago. In order for your online store to be successful these days, it is important that its appearance corresponds to all current trends, but at the same time that the author's work is traced in its design. As a rule, 75 percent of what entrepreneurs draw when planning to create an online store with their own hands is what they have already seen from their competitors. At the same time, professional designers of the Gloss web studio, after listening to your idea or familiarizing themselves with the project of an online store, can create a unique design of an online store not only conforming to all current trends, but at the same time unifying your idea. If you want to launch a successful online store and you already have a vision of how your company's online store should be designed– our designers will be able to implement any of your ideas, while giving your site and its design an excellent opportunity to stay in design trends for many years to come.

3. Pop-up forms and their presence on the pages of your site

Creating the structure of an online store and its design is the basis on which the online store is based. At the same time, adding pop-up forms to the site is a process that is performed at the very end of development and basically such forms are aimed at collecting data for further dynamic remarketing, and simultaneously improving comfort and convenience for the user. Despite the fact that pop-up forms are added to sites with good intentions - unfortunately, most often they cause more inconvenience than they simplify interaction with the site. Pop-up forms, which cannot be closed at the same time, deserve special attention among users, as well as hatred. Some sites, instead of providing their users with maximum comfort, on the contrary, seek to mislead the client, for example by adding a link to the classic cross used to close the window.

Thus, instead of closing the interfering pop-up form, the user goes to another site, which of course he remains dissatisfied with. Such tricks completely destroy any loyalty on the part of users, and even if you are offered to use such forms to increase statistics, do not agree. When planning to add something to your online store's website, you should remember that your income is the sale of goods. This means that when creating an online store, you first of all need to be sure that the decisions you make will make the use of your site convenient. At the same time, having oversaturated the site with a variety of pop-up forms, you risk making it absolutely unfriendly for new potential customers, which can tragically affect your income.

In order to avoid such a situation, you should monitor everything that is added to your site or immediately contact specialists in this field. By ordering the creation of an online store from the specialists of the Gloss web studio, you can be sure that there will not be a single extra button or link on your site. Having ordered the creation of an online store from the specialists of the Gloss web studio, you can also be sure of an excellent result of cooperation and that in the end you will receive a high-quality web resource for your money.

In order to learn more about the creation of an online store or to clarify the details of the services provided by the Gloss web studio, you just need to use the online chat posted on the pages of the Gloss web studio. You can also contact our specialists by phone, it is listed in the "contacts" tab.

We figured out what to pay attention to during the development of an online store at the end of 2021, but what about optimization? Which items and elements of the online store need to be optimized first, and which ones can wait? What should you focus on during the start of optimization, and which elements will not significantly harm your success, and finally, when should you start optimizing an online store in 2021? We will tell you the answers to these questions in the next section.

Optimization of the online store 2021-2022: what points should you pay special attention to when optimizing and when it is better to start

Optimization of the online store and search engine promotion is one of the most effective methods of promotion in the current and next years. The thing is that it was in 2021 that Google decided that it was time to abandon the RRS, and focus on organic output, and the efficiency of its search algorithms. Thus, the search results may soon change beyond recognition, because the first sites will not be with the largest number of links, or the most expensive and high-quality RRS, but with the most useful and expert content, fast loading, and intuitive interface.

But what if you are just planning to order the creation of an online store? What elements should you focus on and what will require optimization right during development? In order to answer these questions as fully as possible, we decided to collect a small checklist of optimization elements that gave the best results this year. Focusing on this checklist, you will be able to achieve visible results much faster than with gradual optimization, and in these days of severe competition, good results are extremely important. So, the list of optimization aspects that you need to throw forces at first looks like this:

1. Structure

It is significant that, as in the case of the development of an online store, its optimization also needs to start with the structure. It often happens that when creating the structure of the website of an online store, not experienced specialists create it literally on their knees for the purpose of further correction. Unfortunately, such a correction does not always occur, and it often costs additional financial costs. In order to avoid such a situation, you should order the creation of an online store from specialists with a reputation and a name in this field. If your online store has already been developed and you would like to improve its position, then the first thing you should do is order an audit of the site. After the site audit, a specialist in this field will be able to tell you which elements of your site need high-quality optimization and if there is a structure among them– it is better to start with it first.

The thing is that the structure of the site greatly affects its prospects and success in promotion. The speed of indexing the pages of an online store, the comfort of site navigation and, ultimately, the quality of the user experience of your customers depends on its quality. If the user experience indicator is too low, and the user interface is not able to cope with all the expectations of your customers, there is a high risk that the creation of an online store that you planned for a very long time will not succeed.

By contacting experienced specialists in the field of creating, optimizing and promoting online stores, you can thereby reduce the risk of failure to almost zero.

2. User interface

The user interface should include everything that your potential client can touch and that can respond to his click. Clickable buttons, forms, icons and icons - all this builds the user interface in 2021. The quality of such an interface should be on top. In order to achieve good results, you will need to spend a lot of time looking for a really experienced specialist in the field of working with the user interface. You can also order the creation of a turnkey online store and its optimization from the specialists of the Gloss web studio. Resorting to the help of Gloss specialists, you are guaranteed to get a high-quality web resource in a short time.

3. Content

With the increasing influence of EAT on the success of website promotion, content optimization has become especially important for effective promotion. If your content is not optimized, unique or useful to a potential client, then you will not be able to achieve good results in promotion with its help. At the same time, content is currently becoming the main tool for promotion, as it can provide search engine users with the greatest result by answering all the questions of interest to the user.

If we talk about when it is better to start optimizing the online store, then the most correct answer will be – right during the development of the online store. The thing is that elements such as design and structure can be fully optimized only during creation. After your online store is launched, you can also order its optimization, but its effectiveness may not be as effective as if you initially ordered optimization during the development of an online store. After all, marketers have the opportunity to optimize each individual page and each individual transition, in contrast to the situation when the online store is already ready and it becomes extremely difficult to get so deep.

Nevertheless, even if you have already ordered the creation of a turnkey online store for a long time and decided that it was time to re–optimize it - specialists in this niche will be able to help you in this difficult task.

If you are just planning to order the creation of a turnkey online store and want to achieve maximum results with the most promising resource in your niche - order the creation of an online store from the specialists of the Gloss web studio. The Gloss team is highly qualified specialists behind them, who have hundreds of sites that have made it to the top of the search results and are progressing well, thanks to the marketing campaigns we have developed. If you also want to achieve success in your niche and want to develop and launch the most promising Internet resource – order the creation, optimization, and promotion of the site from the specialists of the Gloss website creation studio. We will not only help you create a high-quality online store, but we will also do our best to make your resource the leader of search results in your chosen niche in the shortest possible time.

Start your business with a high-quality and promising website together with the Gloss web studio team!

Drupal is a universal platform for creating a successful web resource. CMS Drupal is used all over the world, because it is able to meet all the current requirements of search engines.

Drupal's open source code allowed specialists not only to quickly improve the system, but also to make it a leader among others in terms of innovations and relevance. Hundreds of CMS specialists are constantly working to improve Drupal, and their best practices become part of the official version. Thanks to this, choosing Drupal you choose a modern solution that has no analogues on the market at the moment.

Who uses Drupal?

The constant development of technologies and innovations in Drupal attract many companies around the world. Now every owner of an online store and a corporate website wants his resource to keep up with the times, and Drupal is able to ensure this.

Among the companies using Drupal as a base for their websites, you can meet such giants as the United Institute of Peace, General Electric, eBay, The Economist, NCAA.com , HHS.gov, The Weather Channel, Tesla Motors. You can get acquainted with the full list of companies using Drupal for their websites on the CMS Drupal website.

Analyzing the data on who uses Drupal as a base for their website, you can see that among the sites there are also companies of national importance. This is due to the fact that thanks to the constant improvement of technologies and methods of interaction with Drupal, CMS specialists managed to create the most secure CMS, among others. The degree of protection against unauthorized access to data in Drupal is almost flawless. Thanks to this, by choosing Drupal, you can be sure of the security of your data.

Advantages of Drupal compared to other CMS

Each CMS has a number of advantages and disadvantages. Unlike competitors, Drupal specialists managed to improve their CMS so that it is extremely difficult to find at least some shortcomings in it. Nevertheless, hundreds of specialists simultaneously working on improving the CMS have done their job and now Drupal can be safely considered the best CMS on the market at the moment.

In order for Drupal to become the best, the developers of this CMS had to resort to the help of the best specialists in various fields. The result of their labors was that the current version of Drupal boasts:

1. Excellent results of sites developed on the basis of Drupal

Thanks to the work of specialists not only in the field of programming, but also optimization - Drupal is currently the easiest to work with, and CMS optimization. Having enough knowledge and having the current version of Drupal, specialists can create both a successful online store and a popular corporate website. This CMS has no specific predispositions, and is equally effective regardless of the type of resource created with its help.

2. A huge library of modules

Due to the fact that Drupal is originally an open source CMS, over the years of its modernization, specialists have created thousands of very different modules. Modules for a website can significantly simplify its use from the user's point of view, which significantly reduces the risk of dissatisfaction and refusal of further interaction. By choosing the right modules for a Drupal site, you can achieve not only loyalty from users and potential customers, but also the necessary amount of information for further remarketing.

3. Adaptability of CMS Drupal

Drupal allows you to interact with websites and online stores from any device without any inconvenience. In many ways, this has become possible thanks to the constant modernization of the CMS and the number of specialists working to improve it.

The latest versions of Drupal are a CMS created on the principle of Mobile First. This fact allows site owners and specialists working on their improvement to conveniently edit information, track indicators, and make changes to the site from any device.

4. Wide support for media files

The current version of Drupal is able to expand the horizons of materials that are usually used on websites. So instead of the usual photos and short videos, with the help of Drupal 9, it became possible to integrate audio and video materials from popular services such as Youtube. In addition, up-to-date Drupal supports almost all possible media file formats, which not only significantly expands the possibilities of publishing materials, but also allows you to use the most optimized media file formats, which has a positive effect on the effectiveness of promotion.

5. Built-in site search

Drupal, in addition to a high-quality CMS, also offers advanced technology for searching information on the site, which currently has no competitors in the market. Thanks to open source and continuous improvement, Apache Solr can help your potential customers find everything they need on your site - in a few seconds.

6. The safest CMS

Drupal, in addition to the advantages already listed, can rightfully be considered the safest CMS on the market. Thanks to the efforts of developers and the fact that hundreds of specialists worked on Drupal, the CMS became incredibly secure. Built-in data encryption and endless possibilities for correcting data transmission and storage will allow you to protect your customers from danger, and guarantee them that their data will stay with them.

How to start using Drupal

Drupal's advantages attract hundreds of thousands of developers annually. At the moment, Drupal is one of the most popular systems, and the developers do not plan to stop there. Looking at the listed advantages of Drupal, it becomes clear why entrepreneurs who plan to order the creation of a website are so interested in them, and if you consider that not all the advantages of this system were listed, their interest is more than justified. But do I need something in order to start using Drupal?

In fact, there is no need for any special site settings or anything like that to use Drupal. Drupal is as friendly as possible to all users, but in order to achieve good results and use all the Drupal chips, you will need certain knowledge. In order to reduce the risk of errors when integrating Drupal, installing the plugins you need, as well as the final configuration of the site, the best solution would be to contact specialists in this matter.

Glyanec web studio has been creating Drupal-based online store sites for 13 years. During this time, we have not only been able to become the best among Drupal studios, but also the best in Ukraine. Our specialists are developers, designers and optimizers with many years of experience and hundreds of Drupal sites behind their backs, you can see this by visiting our portfolio.

If you are planning to order the creation of a turnkey online store or your company needs to develop a corporate website in order to attract customers and improve the image of the company - contact us. The specialists of the Glyanec web studio will create a website for you and not only in accordance with all your wishes, but also taking into account the current requirements for web resources from the search engine for their effective promotion.

To learn more about the team of the Glyanec website creation studio, our clients and partners, you can use the Glyanec website menu. In order to order the creation of a turnkey online store or the development of a corporate website for your company, you just need to contact us by phone number published on the website of the Glyanec studio.

Start a successful business with the use of advanced technologies and work with the best specialists in the field of web development, order the creation of a website from the Glyanec company, and start your business with a high-quality website.

Anyone who is somehow connected with the promotion and creation of online stores is familiar with such a concept as a ranking factor. Those who are just planning to order the creation of a turnkey online store from specialists also get acquainted with the ranking factors, because their success will depend on the ranking factors.

The ranking factor is a parameter or a set of parameters, compliance with which allows a site to move higher in the search results or, conversely, to lose its position. Google annually upgrades and even launches new ranking factors in order to provide its users with maximum comfort.

Each ranking factor is more focused on providing security and convenience to users. Some ranking factors are related to the site loading speed, while others are related to encryption and the availability of user data protection during a site visit session. Today we will talk about a relatively new ranking factor that will have a strong impact on online stores in all niches, namely, Google Passage Ranking.

What is Google Passage Ranking? Why is this ranking factor necessary? How to cope with his demands? And finally - how much can it affect the success of your online store? To answer these questions, we have gathered information from all possible sources to tell you more about this ranking factor. At the end of the article, you will know everything related to Google Passage Ranking.

What is Google Passage Ranking

Before proceeding to a detailed analysis of this ranking factor, you should understand what it is. As we said earlier, the Google search engine has recently chosen a tactic in which the main goal is to attract new users and provide maximum convenience and usefulness to all users of the network. That is why ranking factors have appeared in the system aimed at site loading speed, optimization, and even expert information. In this case, Google Passage Ranking is a small addition to the already existing ranking factor, which was launched this year.

This update began to explore the pages even more thoroughly in search of the necessary information, because the main motivation for its creation was the fact that it is very difficult to find the necessary data in some niches. In order for users to have the opportunity to access expert information on all issues of interest to them, Google Passage Ranking was created.

The main problem of the initial ranking factor was the fact that often important information for the user is hidden somewhere deep on the page. It is worth noting that the Google search engine is extremely positive about longreads, because they most often occupy places in the top 10 text content in the search engine. But, in order to analyze thousands of longreads on a topic of interest to the user, a factor and tools capable of coping with such volumes were needed, and Google Passage Ranking became it.

Before you start working with Google Passage Ranking, you should first get acquainted with other ranking factors. You can do this in our blog. Also, do not forget that despite the focus of each individual algorithm on one or another characteristic of the online store site– they are all aimed at user comfort. Comfort for users and customers in general has become the main goal of each site, and therefore, before proceeding to optimize the site for a specific ranking factor, you should make sure of the appropriate quality of your site. Creating a turnkey online store is a long process that does not like haste. In order to quickly develop an online store and at the same time it was of high quality - you will need the help of a team of specialists, but where to find them?

If you are planning to order the creation of a turnkey online store, but have not yet decided which company you want to work with - choose the leaders. The thing is that working with leading website creation studios, you significantly reduce the risk of errors during development and guarantee the final quality of the site. In addition, a team of experienced developers can solve problems much faster, which gives such a team additional support compared to competitors. If you need experienced specialists and a company that has been a leader in creating online stores in Ukraine for many years, contact Gloss web studio. Gloss web studio has been developing online stores and corporate websites to order for 13 years. Our specialists are professionals with many years of experience and hundreds of web resources behind their backs.

Thanks to the high qualification, our developers, designers and optimizers will not only be able to realize all your desires, but will also develop an online store for you that meets all current requirements from search engines. To get acquainted with the results of the work of the specialists of the Gloss web studio, as well as to ask a few questions about our services, you can use the site menu. You can also contact our specialists via online chat for advice on the issues you are interested in. Online chat is located on all pages of the Gloss studio website.

How Google Passage Ranking Works

This algorithm can be attributed to those whose work the user cannot see with the naked eye. The main task of Google Passage Ranking is to scan and search for the necessary fragments of information in the text posted on the pages of the site. Unlike the previous variation of the ranking factor, which scanned the entire page, Google Passage Ranking scans only text information, which significantly reduces the amount of time needed to find matches. In addition, Google Passage Ranking scans the written information much more carefully, so that the chance that the user will get exactly what he needs increases many times. Scanning text in fragments without scanning the page is extremely difficult technically, and therefore the Google Passage Ranking action is divided into several parts. Initially, search robots index the entire page in order to add it to the search engine catalog. After the indexing of the page is completed, the corresponding algorithms decide which of the text fragments on the page can best fit the user's search query. Thus, the effectiveness of the search and its results for the consumer is growing many times, and the Google search engine receives the desired level of loyalty, and a constant increase in users.

We have figured out how this system works, but what should optimizers do? What should I pay attention to when optimizing text for Google Passage Ranking and how to improve page performance and the frequency of its entry into the search results? We will talk about this in the next block.

How to optimize a website for Google Passage Ranking

The appearance of the updated ranking factor has stirred up the entire Internet and optimizers also did not stay away. Nevertheless, the appearance or update of such a ranking factor is not the reason for making changes to their usual promotion strategies.

The thing is that this algorithm mainly works with text. It confirms the fact that in the near future it will be content that will become the main engine of Internet resources bypassing the RRS and other marketing channels. The lion's share of information consumers visit websites to search for the necessary data or goods that they would like to purchase. At the same time, the owner of the online store should pay special attention to the content of the site, because in the current realities, good content can give you a good head start.

In order for the content published on the pages of your online store to be able to bring results– it must comply with the EAT. We have already talked about what EAT is in previous articles of our blog, which you can read in one click. As for the specific task of the optimizer in the case of this algorithm, it consists in optimizing the linking and other more technical issues. As for the content itself, in order to achieve the desired results in the site's indicators, you will need the help of an experienced author.

Despite the importance of this algorithm, it is not the only one. If your online store, created to order, will correspond to one specific ranking factor, but will not correspond to the rest – its chances of success will be small. In order to avoid such a situation, it is necessary to start developing an online store with an eye to the existing requirements and opportunities for the site regarding ranking factors that are relevant at the moment. It can be difficult to keep track of all the changes, and for an ordinary user it is almost impossible. That is why, to create an online store, the best solution would be to contact a team of specialists.

How to create an online store with the greatest potential

The potential of a turnkey online store depends on many factors, including its compliance with modern ranking factors. Most often, problems arise in this issue with old Internet resources, whose structure and elements are much more difficult to redo, as this can affect the appearance of the site and confuse regular customers.

Despite the high competition in the market - now is the best time to create an online store. The thing is that against the background of the pandemic, many companies are thinking about developing online stores to sell their products. Huge demand and hundreds of created sites encourage search engines to meet the site owners, as it is very difficult to survive in such a fast-growing competition.

In order against the background of the popularity of creating turnkey online stores, as the only method to safely avoid quarantine restrictions – to avoid inconveniences for users, the Google search engine is constantly evolving. The emergence of new ranking factors, as well as new algorithms for evaluating sites, only indicates that at the moment the search engine is developing more rapidly. In order not to lose their search positions, the owners of Internet resources need to be constantly aware of events or get a specialist who will make adjustments to the site in accordance with new requirements for more effective promotion and ranking.

As for creating a turnkey online store website, by contacting the leaders of this market, you are guaranteed to be able to get a high-quality Internet resource in a short time. In addition, working with the specialists of the Gloss website creation studio, you can also get optimization and further promotion of your Internet resource. Gloss Web Studio is a full-service company providing a full range of services in the field of creating web resources. Our specialists can develop an online store for you, create a unique and at the same time trending design for it, and further optimize it. After the process of developing an online store and optimizing it is completed, our specialists can develop several marketing campaigns for you for fast and effective promotion.

For 13 years in the market of creating online stores and corporate websites, Gloss web studio has been able not only to achieve success, but also to become the leader of this niche in Ukraine. Leading Ukrainian manufacturers and suppliers of various products work with us. We work with key companies in the production of goods, their sale, as well as with restaurants, hotels and other organizations.

Thanks to our approach to work, the professionalism of the Glyanec team, as well as our desire to provide the customer with the highest quality and promising online store, market leaders work with us, but we do not plan to stop there. Already now Gloss web studio creates turnkey websites and online stores for customers from Europe and America.

To make sure of the professionalism of our team, as well as to get acquainted with the result of our work, you can visit the portfolio of the Glyanec web studio. To learn more about what specific services the Gloss website creation studio provides, you can also use the site menu.

If you have any questions about the development of a turnkey online store or you need a corporate website in a short time– you can always contact our representatives to provide the most up-to-date information. You can contact the representatives of the Glyanec web studio using the contacts tab or by using the online chat located on all pages of the Glyanec web studio website.

Creating an online store is a great way to launch your first online business. Trading on the Internet is a direction that is in great demand among both entrepreneurs and consumers. In addition, creating an online store can help you make your business more independent of your location.

Also, the creation of an online store is relevant for everyone who is afraid of new quarantine restrictions. To deny the fact that quarantine has a bad effect on the turnover of goods is stupid, and therefore by ordering the creation of a turnkey online store, you will thus be able to further protect yourself.

Having ordered the creation of an online store and its associated optimization– you will face a new dilemma, namely, indexing the pages of the online store's website and its evaluation. You can already learn more about the intricacies of indexing online stores in our blog, but what about speed?

The download speed of the online store is a parameter that has a huge impact on the overall evaluation of the site. The thing is that in order to provide users with the most relevant and user-friendly content, all search engines, without exception, are constantly creating new requirements for Internet resources. At the moment, in order to be promoted in the Google search engine, your site must meet a huge list of requirements. But today we will focus on the loading speed of the site.

The site loading speed is the amount of time that a resource needs to load after a user clicks on the corresponding link in the search results. This parameter is slightly different for the user and for search robots. The thing is that for users and potential buyers, site loading is one indicator, measured in seconds between clicking on a link to a specific site and its full loading. Search engines, in turn, distinguish several different indicators at once, which generally fit the description of the indicator "site loading speed".

The result of these indicators has a direct impact on the success of your online store in promotion. In addition, the download speed can greatly affect the success of marketing campaigns, which in turn affects the budget that is needed for them. In order to help our readers who have ordered the creation of a turnkey online store to better understand what "site loading" is, we decided to create this article.

In this article we will consider the question of how to speed up the loading of an online store? What parameters and elements can affect the loading speed of the site, as well as how to influence them. We will also figure out what you should pay attention to when creating a website to achieve maximum download speed, let's get started!

Why is it necessary to increase the download speed of the online store

Website loading speed is not only an annoying process for many users, but also an important characteristic for search engines. Slow sites never make it to the top of the search results, as their loading speed does not meet the expectations of the search engine. The Google search engine, as well as, however, other search engines strive to provide their users with maximum comfort. To do this, whole lists of requirements are created, and in the case of site loading speed, your resource must meet very specific indicators. If the site speed indicator does not meet the recommended values, the chances of your online store getting into the top of the search results are significantly reduced.

By increasing the download speed of your online store, you can significantly affect the amount of incoming traffic, the number of conversions and, consequently, the profit of your business. By providing your client with maximum convenience, you will also be able to acquire customer loyalty, which is extremely important against the backdrop of ever-growing competition among online stores.

Hundreds if not thousands of new online stores are being created every day in the world. Each of them belongs to its own niche, and they can also sell products similar to yours. In order to cope with the ever-growing competition, you should pay close attention to the parameters that can give you an advantage, and the site loading speed is just one of such parameters. Next, we will look at several ways to speed up the loading of an online store, but before proceeding to this block, it should be noted the foundation, which is also important to take into account.

The foundation for working with the download speed is the quality of the created online store and the degree of its optimization. The presence of extra characters in the code, extra files or a complete mess in the structure of the online store can lead to a negative decrease in the loading speed of your site. In order to correct such a situation, and then further speed up the loading of your Internet resource, you will first need a detailed audit of the site and correction of existing errors. It is worth noting that such an audit and subsequent work on the site cost a lot, and often the amount that you will have to pay may be equal to the amount that you gave for the development of the online store itself.

To avoid such a situation, you should apply for the creation of an online store exclusively to trusted companies, but what if you have never ordered the creation of a turnkey online store before? The answer is simple, in order to make the right choice, you should contact the leading companies in this niche, one of these is the Gloss web studio. Gloss website creation studio has been working for 13 years in the niche of developing online stores and creating websites for customers on their individual order. We strive not only to realize all the wishes of the client, but also to take into account the requirements of search engines that interest the customer. That is why the leading companies of Ukraine work with the Gloss web studio in a variety of niches. In order to learn more about the Gloss web studio or order the creation of an online store from our team, you just need to call the number indicated on the main page of the site. You can also use the contacts tab to get more channels of communication with our specialists. If you have any questions about the services of the Gloss website creation studio– you can always use the online chat, which is posted on all pages of the site.

Creating a high-quality turnkey online store takes time, but a team of Gloss professionals will prepare a resource for you in the shortest possible time. After the resource is created and optimized, it is necessary to proceed to increasing its loading speed, but how to do this?

How to influence the loading speed of an online store?

The question of how exactly it is possible to influence the loading speed of the site worries many owners of Internet resources. In fact, experts already have an answer to your question and it is far from alone. Next, we will take a detailed look at each of the methods of optimizing the loading speed of the site.

Technical optimization of the server part

This method is the initial one, since hosting is often to blame for the slow speed of the site. Technical optimization of the server part offers work with the server and hosting, which does not apply directly to the site. Nevertheless, such an important element as hosting can greatly affect the download speed of the created online store, which ultimately can lead you to losses and even bankruptcy. Before you start exploring other methods to speed up the site, you should make sure that the problem is not on the hosting side. If the problem turned out to be in hosting– it is necessary to improve it. This way you will not only be able to speed up the loading of your own site, but also save money that you will need for a deep audit of the site and research into the reasons for the low download speed of the Internet resource.

Database optimization

In order to understand this aspect, considerable knowledge will be needed, and therefore it is better to entrust this process to professionals. The thing is that the slightest mistake in database optimization can lead to disastrous consequences, which is why the cost of optimizing your site, including its loading speed, can cost an even bigger penny.

Reducing the number of redirects

Redirects are usually used when it is necessary to inform the server that the page has changed its address. Using redirects helps to avoid the 404 error, but they can also harm your online store. The thing is that the presence of a large number of redirects significantly impair the page loading speed. The time it takes for the server to find the right address is also perceived by the user as loading time, and therefore can have a disastrous effect on his user experience. An increase in the bounce rate, as well as objective inconveniences, can cause a decrease in the rating from the search engine, which ultimately can adversely affect the quality and effectiveness of your promotion.

Optimization of images on pages

The judgment that the user primarily buys with his eyes is the best approach to the principle of creating an online store. The online store allows you to demonstrate your product to the user from the best angles, which largely affects the success of the offer and the probability of making a purchase. Often, to achieve the desired effect, the owners of Internet resources resort to highly detailed images in order to show their product to the smallest detail. The use of such images can really impress the user, but if the image has too much weight or is placed in the wrong format– its speed can scare off the client. In order to avoid such a situation, optimizers, as a rule, change the sizes and formats of images to more suitable ones. Thus, it is possible to noticeably “lighten“ the page without a general loss of quality. Such manipulations have an extremely positive effect on the page loading speed, and therefore are often used for a variety of resources.

Removing unnecessary plugins

Plugins are a tool that site owners resort to for a variety of purposes. Some plugins allow you to collect useful data from the site pages bypassing the provided resources. Other plugins can significantly facilitate the user's navigation on the site, but all of them somehow affect the final loading speed of your online store. In order to change the situation and speed up the loading of your online store, you should think about getting rid of unnecessary plugins or completely abandon them - if the harm from them is not equal to the benefits they provide.

Setting up the order of loading items

This is another popular method of achieving the desired indicators in terms of site loading speed. This method is based on the fact that modern HTML allows you to change the loading order of page elements. Thus, a specialist can configure the page loading so that the most important and catchy information for the user is loaded first. After the most important elements were loaded, plugins, high–resolution images and other page elements started loading. This way you can avoid rejection by the user and thereby improve the situation with the speed of your site.

It should be noted that this method is particularly popular due to its simplicity. Unlike the methods listed above, apart from image optimization, working with the loading order is not only the simplest, but also the most effective method of influencing the loading speed of your online store.

Is the loading speed of an online store capable of having such a detrimental effect on the success of the site? This question is asked by many owners of Internet resources and unfortunately the answer to it is yes.

Since 2011, Google has been introducing new ranking factors and one of the most demanding at the moment is Core web Vitals. The key indicator of an online store relative to this factor is just the same speed of its loading. In order to achieve a good site loading speed, it is necessary to make every effort and optimize all the elements that can only be optimized. Such an attitude to this parameter can help your online store gain an advantage over competitors and move up to the leaders of search results faster.

Speaking of resources on which it is not possible to achieve sufficiently good download speed indicators, it should be borne in mind that they do not go anywhere from the search results. They, as well as your optimized website, can rely on the effectiveness of their marketing campaigns, which on average may be better than yours. In view of Google's course on user comfort and its presentation by selecting the most informative and convenient sites, your site may be "overboard".

Unfortunately, there are Internet resources that are extremely difficult or even impossible to optimize. Often the reason for the lack of an opportunity to influence the loading speed of a site is the low quality of its development. The development of an online store is a long, multi-stage and complex process that requires a huge amount of experience. That is why many entrepreneurs, turning to novice specialists in order to save money, get burned on such sites and ultimately spend more on creating a high-quality web resource.

You don't have to follow their example and go all this way, it's enough just to contact specialists once. The team of the Gloss web studio is professionals with many years of experience who are able to bring to life even your most daring ideas. To get acquainted with the quality of our work, you can visit the portfolio.

If you are looking for reliable developers, optimizers and designers, please contact us. The Glyanec team will develop an online store, corporate website or landing page for you – in accordance with your expectations and requirements. In addition, our specialists will take into account the current trends in the search engine and create an online store for you that fully meets all the requirements for effective promotion.

To learn more about the services of the Glyanec web studio, to get acquainted with our specialists, as well as to order the creation of a turnkey online store, you can use the relevant information on the Glyanec website.

Start your business on the Internet with a high-quality website, together with the Glyanec web studio!

Creating an online store is a sure way to start a successful business on the Internet. With the help of such a store, you can sell your goods while saving money for the maintenance of staff and storage facilities for products. In addition, the creation of an online store allows you to inform your target audience more effectively than any physical advertising. Thanks to the variety of marketing channels for promoting an online store, you can easily share news about the new arrival of goods with your regular customers.

The development of an online store is a method of creating a business that many entrepreneurs turn to. By contacting a web studio and ordering the creation of an online store, you will not only reduce the cost graph, but also be able to manage your existing budget more competently. So, for example, you can redirect the saved funds to optimize the online store and its promotion. Thus, the recognition of your online store will grow rapidly, and this in the future promises a constant increase in revenue from the sale of products.

We have already told you about how online stores are created to order and how the online store is optimized on a turnkey basis by specialists in other articles of our blog. But what about the site that was created by specialists - it turns out to be on the screens of your potential customers. Why do some young companies pour hundreds of thousands of dollars into promotion and so, and do not achieve the desired effect, while other companies find themselves in the lead by investing only a few thousand, and using the right marketing channels?

In fact, the third stage in addition to the development of an online store and its optimization is indexing. But what does site indexing consist of and what parameters affect it? Is it possible to speed up the process of indexing an online store and how can the duration of this process affect the success of your business? That's what we'll talk about in this article, let's get started!

Indexing an online store: What is it and what is it for?

Creating an online store website is a complex process, at the same time, with which its optimization must occur. This way you can achieve maximum efficiency from optimization, because you will be able to optimize all the elements of the site, from the structure to very small pages, but what next?

Then your Internet resource is waiting for the indexing process. Indexing itself is a procedure for scanning, checking and saving data about your resource in a search engine. In this case, the search engine can be considered as a magazine, which has hundreds of catalogs on a variety of topics. During indexing, all the information on your site and the data posted on its pages are placed in the search engine catalog. Thus, when your potential customer sends a search query using the search bar, search algorithms are looking for the best matches and if the relevance of your online store page is high enough, it turns out to be among the first on the user's screen.

There are many factors that affect the speed and the indexing process itself, and some of them you will not be able to influence. The process itself can take from several days to several months, depending on the quality of optimization of the pages of your online store, as well as its relevance and overall quality. Even if your site has been indexed, you should not rejoice ahead of time. Before opening champagne bottles, you should check whether all pages have been indexed.

The thing is that the search robots of the system do not always do their job carefully. Sometimes these robots skip entire sections of sites, considering them not too important. Such a situation can cancel out your expectations regarding the site's performance after optimization, because only a part of the optimized pages will be in the search engine catalog. This may not be enough for rapid growth and expected results.

In order to avoid such a situation, you should carefully consider the selection of specialists to create your online store. The thing is that experts talk about the regularity of the number of pages not scanned in relation to the overall quality of the site. The less high-quality online store you create– the more pages, as a rule, are not indexed. Due to the lack of indexing, your online store may lose positions, which can lead your business to collapse in the future.

In order to reduce the risk of such a situation, you should contact the leaders in the niche of creating online stores. Working with leaders, you will receive a quality guarantee, timely support in technical matters, as well as constant consultations. In addition, only experienced specialists work in leading companies, which further reduces the risk of problems. One of the leading companies in the field of creating online stores at the moment is the Gloss web studio.

Gloss Web Studio is a company that has been creating, optimizing and promoting online stores in Ukraine for 13 years. During this time, we have not only managed to beat all competitors, but also raise the bar for the quality of Internet resources in the Ukrainian segment. During this time, we have created more than one and a half thousand sites and we do not plan to stop there. Even now, the Gloss website creation studio is striving to capture the European market and we are sure that we will succeed.

If you are planning to create an online store and are looking for a team of specialists to develop it, please contact us. Our team creates websites marketing campaigns for leading companies in Ukraine, so that working with us you can have no doubt about the effectiveness of our cooperation. To learn more about our clients, partners and achievements, you can use the Gloss website menu. If you are interested in any specific questions– you can always get qualified advice from our specialists. To do this, you just need to use the online chat located on all pages of the Gloss website. To learn more about the intricacies of the process of creating online stores and corporate websites, and also to consider website optimization step by step, you can read the articles in our blog.

Stages of indexing an online store

After the online store has already been created, optimized and filled with content, its indexing begins. It is worth noting that the indexing of an online store is a process divided into several stages at once, which we will talk about further.

Before proceeding to the consideration of each individual stage, it should be noted that in many respects the result of indexing depends on the quality of the online store. Search engine robots cannot always reach remote pages, and therefore it is important that the structure of your online store is simple and logical. In addition, it is important that all pages correspond to their titles, and the content available on them corresponds to EAT. The more relevant and useful the content published by you on the pages of the online store is– the higher the final rating of search robots will be, and the more chances that your online resource will succeed.

Conditionally indexing can be divided into two stages, namely:

1. Scanning

This stage consists in the fact that when the search robot finds a new page, it receives two types of information. These include both the content itself and the links placed in it, as well as information about the page itself, and service data. This data gets into a special storage, where it is subsequently structured.

It is worth noting that by scanning the page, the search robot, in addition to the content, also gets access to all links located on a particular page. Thanks to this, in the future it becomes much easier for the search robot to scan pages and consequently the indexing process itself is accelerated. This is one of the methods how you can speed up the indexing process, but by creating a turnkey online store, you can also resort to the help of a file sitemap.xml .

This file is used to place links to all the pages in it that the search robot will need to scan. The beauty of this file is that thanks to the links in it, the chance that the search robot will miss something is sharply reduced. This means you do not have to worry about the fact that some of the pages for optimization, which you have already paid a lot, will simply not bring any result. Using this file, you can also significantly reduce the amount of time that is needed for full indexing of your site, which is important for starting promotion and tracking site indicators.

There is also a third method to speed up the process of indexing and reindexing pages - namely, to inform the robot about the date of the last changes on a particular page. To do this, you will definitely need the help of a specialist, but the effectiveness of this method is still in question.

Using both the file with the addresses of all pages and the linking between them at the same time, you can significantly affect the efficiency of scanning, thereby increasing the chance of a site quickly getting into the general directory. Despite this acceleration, it should be remembered that scanning is not the only stage of site indexing. We will talk about what awaits the site after scanning in the next block.

2. Data processing and structuring

The second and, in fact, the last stage of indexing can rightfully be considered the analysis and structuring of data. This stage assumes that after scanning all the pages and collecting all the links, the search robot needs to understand which of the pages are the main ones and which are secondary. Analyzing the available data, the search robot puts the page structures in order and saves them in the search engine catalog. After this has happened, your site has the ability to track indicators, and the site itself gets into the search results, and begins to take part in the ranking. It is at this stage that it makes sense to launch marketing campaigns, because now all the increases in your site's indicators will directly affect its evaluation by the search engine, thereby affecting its position in the search results.

How Google indexes pages

Indexing in this search engine may occur according to similar principles, but still its speed differs markedly from system to system. The Google search engine is currently the fastest in terms of indexing websites and online stores. If you plan to sell your products using the created online store, then you should definitely pay attention to it. In addition, Google's search engine is also the most popular in the world, it owns the lion's share of users and all traffic in the world.

From the point of view of indexing speed, the Google search engine may be the fastest, but this does not mean that the indexing process happens at the click of your fingers. In fact, indexing in Google can last from several days to several months, without taking into account all sorts of problems. For example, you could re-optimize your site in accordance with the new requirements of the search engine, some pages were indexed in just a few days, but the other part was not indexed even after two months. Such situations do happen and, as a rule, are solved by sending a file with page addresses directly to search robots. In 95% of cases, sending such a file solves all indexing problems.

How to speed up the indexing of an online store

The process of creating a turnkey online store, even in cooperation with a team of good specialists, is not a fast process. In addition to creating an online store, you also need to allocate time to optimize it. After the development and optimization process is completed, you should wait until the store is indexed, which, along with development and indexing, can noticeably slow down the start of your business. If you plan to launch your business in a competitive niche, then procrastination can play a cruel joke on you, and therefore it is desirable to speed up the indexing process as much as possible. Fortunately for everyone who wants to order the creation of an online store turnkey - it is possible. The speed of indexing, in addition to aspects that you are not able to influence, is also affected by the following characteristics:

• The usefulness and credibility of the resource from the point of view of the search engine and the consumer.
• No errors during indexing by the site.
• How well your site is filled.
• The presence of internal and external links leading to partner sites or other pages of your online store.
• Correctness of filling in files and other points.

In addition to the aspects that are important to pay attention to, there are also a number of requirements, meeting which you will be able to influence the indexing speed of your online store. The speed of indexing an online store is extremely important if you plan to sell seasonal goods. In this case, you should consider the following requirements:

• Choose exceptionally good and high-quality hosting.
• Resort to manual delivery of the resource for indexing, rather than waiting for robots to find your site themselves.
• Correct file formatting robot.txt .
• Constant updating of information and content on the site.

If your resource meets all the listed requirements, then the chances that its indexing will not take you much time are noticeably increased. This means that you will soon be able to launch the sale of your goods, which means that money will start coming to the budget earlier. This factor can play a decisive role in the success of your Internet project and help you take your own place in your chosen business niche.

How to determine whether your online store is indexed or not

Each search engine has its own methods for determining indexing. Nevertheless, they all use the same principle. If we talk about the Google search engine, then in this case you can personally turn to the search results and find out whether the pages of your online store have been indexed or not.

You can also check the indexing by resorting to the Google Search Console and using the tools available in it.

Summing up the results of this article, it should be noted the importance of the quality of your Internet resource and the impact of this indicator on the speed of indexing. The better your online store is designed and the more competently it is optimized– the faster it will be indexed, and the better its results will be.

If you are planning to order the creation of a turnkey online store, or you want to launch your own online store, but have not yet decided where to order it - contact the leader in this niche, the Gloss web studio. Gloss Web Studio is a team of professionals who for 13 years have been able to bring more than a dozen resources to the top of search results. We are constantly working to improve our methods and tools so that our clients are guaranteed to achieve success by contacting us. To learn more about our regular customers and achievements, you can refer to the corresponding tab in the site menu.

In order to order the creation of a turnkey online store from the specialists of the Gloss web studio, you only need to contact our specialists by phone number published on the main page of the site in contacts. If you have any questions related to the services provided by the Gloss web studio– you can always get a professional answer by contacting our representatives. To do this, it is enough to use the online chat, which is exchanged on all pages of the Gloss web studio website.

The development of an online store is a path that many entrepreneurs around the world take on a daily basis. Selling goods through a turnkey online store is one of the most popular business areas these days. Trading goods through an online store brings in hundreds of millions of dollars annually, but not every site is able to at least pay for itself.

The pandemic that swept the whole world a few years ago still puts pressure on consumers and businessmen. Nowadays, you can create a really successful business in the field of trade exclusively with the help of a website, because this is the only guarantee that you will be able to sell your products and at the same time will not violate the law.

Even after the first lockdown, it became clear to everyone that creating a turnkey online store is the surest way to survive in the realities of quarantine restrictions. And now new quarantine restrictions are on the threshold, and the owners of offline stores are running headlong to specialists to create a website for their business with which they can sell products and make a profit. But why does not everyone manage to get to profit?

In fact, trading on the Internet is so popular that, in order to start making a profit, you will need to put a lot of effort and spend a lot of time preparing your site for the fight for supremacy among competitors. In addition, your offer should be as comfortable as possible for the consumer, and the use of your site should not cause any problems for the client. It is very difficult to achieve such a result without a team of specialists, and the number of processes to achieve such a goal is simply off the scale.

In order to describe in as much detail as possible each individual item and each process that your online store will need, we decided to divide this topic into several articles. Thus, you will be able to consider in more detail each stage of creating a successful online store and ordering the development of such a store, you will understand what processes may take how long.

In this article, we will take a detailed look at the optimization of an online store and everything related to it. We will try to answer the questions why is it necessary to optimize the online store? Why is it so important that high-level specialists are engaged in creating an online store? How the content on the pages of your site can affect its success in promotion and finally, why you should not neglect the optimization of the site for the sake of other needs of the site, let's start!

Online store optimization - necessity or marketing

The owners of online stores that occupy good positions in search results know firsthand how important website optimization is for business success. Those entrepreneurs who are just planning to order the creation of a turnkey online store often assume that optimization is a relic of the past or not at all an important stage, without which their site can easily do without.

In fact, the success of your business largely depends on the quality of online store optimization in 2021. The thing is that meeting all the requirements of the search engine at the moment allows hundreds of sites to move up in the search results, while sites that do not meet the requirements of search engines, on the contrary, are sinking lower and lower. Simply put, the optimization of an online store is a process in which specialists try to make your site more suitable for a search engine, as a result of which all marketing campaigns and promotion in general become more effective. Without optimizing the online store, and specifically the impact on certain indicators and blocks of your site– you will not be able to succeed and, as a result, you will not be able to profit.

What does the optimization of an online store consist of? What exactly do experts optimize and why is SEO considered one of the most effective methods of promotion, despite its low effectiveness? Let's look at this question in more detail.

SEO and why it is necessary for your website

SEO - or search engine optimization, as this method of promotion is often called, is a tool with which a newly created website can get its first visitors in the long run - it can move higher and higher in the search results. The essence of search engine optimization consists of two factors, namely compliance with the requirements of the search engine and its trends, as well as providing maximum comfort for the store's customers. Creating ideal conditions for online store visitors and meeting certain search engine requirements are the fundamental goals of search engine optimization.

In this case, SEO optimization of the online store allows the site owner to achieve:

• The best positions of the site in the search results.
• Increase the number of queries that the online store will be ranked by.
• Make snippets more clickable.
• To achieve better retention of site visitors.
• Influence the conversion rate and increase this indicator by increasing the number of potential customers, and as a result - increase the number of positions sold.

Among the SEO results, you will not be able to find an element that will not positively affect the success of your site. It is the conversion rate, the position in search results and also the retention of site visitors that largely affect the overall success of the site and its prospects in the future. But how to achieve the desired indicators and results with the help of SEO? What exactly do you need to pay close attention to and which elements of the site should be considered first when planning SEO optimization?

SEO optimization of an online store: Step-by-step instructions

SEO optimization and search engine promotion is the slowest, but also the most effective method of website promotion. With the help of SEO, you can achieve a constant increase in the number of visitors, and with the proper quality of content and published information, SEO can lead your site to the first page of the issue.

In order to achieve such results, first of all, it is important that your online store is created taking into account all current requirements and trends in the field of website promotion. It is necessary that there are no gross errors on the site, and all the elements are in their places. In order to create a high-quality online store, you will need the help of a whole team of experienced specialists, so you should pay special attention to the selection of a website creation studio. If you want to get a guaranteed high-quality online store and are not ready to waste time searching for a web studio - immediately contact the leaders of this niche. So you can order the creation of a turnkey online store from leaders in this field and get a competitive, high-quality Internet resource. In order to order the creation of an online store from the specialists of the Gloss web studio, you only need to contact our representative using the phone number published on the main page of the Gloss website. In order to get acquainted with examples of our work or learn more about the services we provide, you will only need to use the site menu and select the appropriate page.

Your online store has already been created and now it's time to optimize. Where to start? It's worth starting with the fact that the most high-quality optimization is carried out in the process of creating a website. Thus, an SEO specialist can correct existing errors and at the same time he will not need to turn the entire structure of the site upside down, making corrections along the way. Ordering the creation of an online store from the specialists of the Gloss web studio, you can also order the optimization of the site, since Gloss is a full-cycle studio. If you already own an online store and you need optimization, then next we will look in detail at all the blocks that you should pay attention to. Among the elements of the site that your SEO specialist will need to optimize, you should immediately include:

• The structure of the online store

The structure of the site is a sequence of pages and tabs that your potential buyer will use in the process of searching for the goods he needs, and further ordering. The structure of online stores, as a rule, is hierarchical, that is, links to all the others diverge from the main page. Thus, the further the page is from the Main page, the less it is weighty, but its contribution to the overall statistics of the online store does not become less weighty from the location.

When ordering the creation of a turnkey online store, the best solution would be to immediately launch the optimization of structures. The thing is that SEO specialists often make adjustments to the previously planned structure in order to improve its performance and the speed of its ranking.

The speed of indexing the pages of the online store depends on how well the structure is worked out. A well-planned structure can help your site start ranking earlier than the confusing structure of your competitors. In addition, the intuitiveness of the structure often affects the bounce rate from consumers and the overall user experience of your site. In order to provide your potential buyer with the most comfortable and valuable user experience, it is important that you plan the structure in advance, and then an SEO specialist gets acquainted with it. Corrections and adjustments made by an SEO specialist can play a decisive role in the process of promoting an online store, affecting it either positively or negatively.

Working with a professional, you can be sure that the final result of cooperation will be of high quality, which is why you should not trust the optimization of the website of an online store to beginners in the field of SEO. If you plan to order the creation of an online store and run its optimization in parallel, order the development of an online store from the Gloss web studio team. Our specialists will develop an online store for you and make its structure as convenient as possible for both the user and search robots.

• Semantic core and keywords

Keywords are a tool that is used in SEO promotion and is most popular. Thanks to the collection of the semantic core and the distribution of keywords on the site, you can achieve better ranking, and your site will appear much more often on the screens of potential customers.

Creating a semantic core is a time-consuming process that requires experience and endurance from a specialist. The thing is that keywords are all popular search queries related to your niche products. In order to process such a volume of information and mark the most effective keywords, it may take hours and days of work. Do not forget about the total number of key queries, because the standard semantic core of an online store can number several hundred thousand such queries.

In many ways, the quality of the semantic core depends on whether negative words are present in it. Negative words are key queries that correspond equally to both your and a completely different niche. The problem with such words is that they can bring non-targeted traffic to your site that is not interested in carrying out targeted actions, which is why the conversion rate will not reach the desired values. At the same time, due to inappropriate traffic, the bounce rate is growing, because users visiting your site understand that the search engine made a mistake and provided them with the wrong resource.

In addition to closely analyzing each key query and filtering the semantic core from negative words, the specialist also needs to distribute all the words from the semantics across the pages of your online store. It is because of the placement of keywords that SEO specialists often have to make changes to the existing structure, create additional sections and pages that use certain segments of the semantic core of the online store.

Despite the huge amount of work with semantics and key queries, they are the ones that help the site move forward, and thanks to them, the total amount of traffic gradually begins to grow. Despite this, an excessive number of keywords can play a cruel joke on you. If search robots notice spam on a site or page– the chance that your site will go under the filter and certain search engine sanctions will be imposed on it increases markedly. That is why it is important that the creation of the semantic core, its clustering, filtering and direct placement of keywords is handled by an experienced specialist.

• Optimization of meta tags

Meta tags are what helps the search engine to find your site faster and publish it in the search results. All indexed search engine sites are stored in a directory, from where search robots find them for publication on users' screens. The better the meta tags are formulated– the more likely it is that your site will be among the first in the search results and the greater the chance that the user will resort to your services, or order your product.

In order to achieve such results, it is important to follow several rules for creating meta tags, namely:

• Create unique meta tags – each page should have a unique title and description.
• The presence of keywords in meta tags – do not forget that it is with the help of keywords that the search engine finds the pages of your online store that are relevant to the user's search query.
• A certain length of meta tags – with each new update, the optimal length of meta tags changes.

Experts in the field of SEO optimization and promotion, constantly monitor all changes and new trends, and therefore, turning to an experienced specialist, you obviously reduce the risk of error on his part, and improve the quality of the final optimization of your online store.

• Image optimization on the website of the online store

One of the most important elements of an online store can rightfully be considered product photos and other images. According to statistics, users first of all evaluate the appearance of the product and only after that they begin to study the characteristics. In addition, a large percentage of buyers knowingly buy goods that cannot boast the best characteristics, but at the same time have an excellent appearance. Thus, it can be concluded that the success of your Internet resource and how many products you can sell may depend on the quality of images and their location.

In addition to selecting beautiful images, you should also not forget about the correct formats and sizes of the images used. The more space an image takes up, the stronger the impact of this image on the final loading speed of the site, which is also a very important parameter for both customers and the search engine. In order to achieve the maximum download speed, it is necessary for an SEO specialist to optimize all images. You can also use images in the most appropriate formats, which in turn can reduce the duration of loading the site and allow you to slightly increase the rating of your resource from the search engine.

This list cannot be called complete, since SEO optimization fully covers all elements of your Internet resource. That is why we decided to describe the blocks of the site and the moments that require SEO optimization in the first place. In order to improve the performance of your online store and achieve even greater success, an SEO specialist will need not only to do all of the above, but also to optimize other elements of the Internet resource. As for other elements that require optimization– you can learn more about them in the article of our blog.

If you want to achieve maximum effectiveness from the creation and promotion of your online store - contact the specialists of the Gloss web studio. Thanks to the well-coordinated work of our team and its professionalism, we were able to become the best among the studios of Ukraine in the field of creation and promotion of Internet resources. So if you want to create the most up-to-date, promising and optimized online store - call the number on the main page or order the creation of a turnkey online store from the specialists of the Gloss web studio using other data from the contacts tab.

Promotion of an online store, as well as its turnkey creation, is a long process consisting of many stages. Often, due to the length of development, incompetent specialists begin to save time, and optimize only the most important blocks and elements of the site. Due to such compromises, resource owners investing in their promotion often cannot achieve the desired indicators.

Another problem with such compromises is that in order to find non-optimized elements of the site, you will need an audit and hiring a new SEO specialist, which also costs money. Thus, the entire optimization process is delayed, which negatively affects both the performance of the online store and the income of its owner.

Previously, we have already analyzed the main elements of the online store that need to be optimized first. In this article, we will look at the elements of online store sites that are often forgotten, but which also have a significant impact on the effectiveness of promotion and the final evaluation of the store by the search engine. In order for your online store to be promoted as efficiently as possible, it is necessary that all elements that require optimization are optimized. Otherwise, in order to achieve the desired indicators, you will need to spend much more money on marketing campaigns, which can reduce the profitability of the online store and affect your income item.

In this article, we will look at the optimization of blocks, which are most often forgotten by incompetent specialists, but which can affect the success of your site. By optimizing the blocks described below, you can increase the effectiveness of the promotion and make it more cost-effective. In addition, by ordering the optimization of an online store from competent specialists, you will be able to clearly identify which blocks you need to optimize.

But which blocks are most often forgotten by incompetent specialists who are trying to do the work as quickly as possible and get their money? Which elements of online stores are most often ignored by incompetent SEO optimizers and which of them can play a decisive role in the success of your site? Let's figure it out!

Top elements of an online store that are most often not optimized

As we mentioned earlier, optimization of an online store is a process that requires considerable amounts of time. In order to save their personal time, incompetent SEO specialists often skip certain blocks of the site, which in their opinion have the least impact on the effectiveness of promotion. Among the blocks that often go unnoticed, you can find quite important elements of an online store, and therefore we decided to create this article.

It is worth remembering that even if your online store has been fully optimized– this does not guarantee that you will be able to quickly reach the top of the search results. It should be remembered that in addition to the quality of optimization, the quality of the product and the offers that you provide to your customers are also important. The foundation of the successful promotion of an online store is invariably the quality of its creation, so when planning to order the development of an online store, take the time to find real professionals. The better your online store will be developed and the fewer mistakes will be made in the process of its development – the fewer corrections will be required by an SEO specialist, and the lower the risk that in the end you will not be able to achieve the desired results without pouring large budgets into promotion, audit, and subsequent corrections of site defects.

In order to completely avoid the need to search for errors and get the most optimized online store, you should think about contacting the so-called full-cycle studios, which is the Gloss web studio. Gloss Web Studio provides a full list of services related to the development, creation, optimization and promotion of online stores. By ordering the creation of a turnkey online store from us, you get a team of specialists with many years of experience who will create a high-quality, optimized and competitive online store for you. In order to order the creation of a turnkey online store from us, you just need to call the phone number posted on the main page of the Gloss website or use other contact information from the contacts tab. To get advice on creating a website and answers to your questions, you can use the online chat that we have posted on all pages of the Gloss web studio.

Returning to incompetent specialists in the field of SEO optimization, it is worth mentioning the blocks, which, as a rule, such specialists do not get to. In order for this article to be really useful for you, we also described most of the work that an experienced SEO specialist needs to do in order to achieve the indicators necessary for effective promotion from pages that are often forgotten. And so, the list of online store blocks and site blocks from optimization, which are most often rejected by incompetent SEO specialists, looks like this:

1. Category pages

Contrary to the opinion of many incompetent specialists, the entry point of new users is often not the main page of an online store or the page of a specific product, but the category page. Often the user is not looking for a specific model, he needs the type of device. By offering your customer not a specific product, but a category of goods, you can thereby show him how much choice you have. At the same time, optimizing the category page can have a positive impact on your income. If the user does not get to the main online store and not to the card of a specific product, but to the page where the positions from different manufacturers of the type of goods that he needs are located, the chances that the client will buy the position more expensive than he planned – increase.

As we have already found out, category page optimization is a necessary measure that can significantly affect the profit of your site. But how to optimize it. In order to achieve the desired effect, an SEO specialist will need:

• Optimize Text

Using keywords from the semantic core of the online store, an SEO specialist will be able to optimize all the text available on the category page. Thus, this page will appear more often in search results, which will ultimately increase the amount of traffic coming from this page.

• Creating contiguous lists

Such lists have a good effect on the overall navigation of the online store's website. With the help of links and linking, an SEO specialist will be able to simplify the client's transition from one page of interest to another, which in general will have a positive impact on the user experience. Also, the use of such lists and clickable headers can simplify the indexing of online store pages. Thanks to clickable headers, it will be much easier for search robots to find the right page, which means that the chances that this particular page of your online store will be in the leaders of search results will increase.

• Correctly issue meta tags

Properly designed meta tags are the ticket for your category page and the top of the search results. The more relevant the meta tags are– the higher their relevance to the customer's search query will be from the point of view of search robots and the higher the chance that your online store will get into the top of the search results for a specific query.

The high-quality work of the SEO optimizer with category pages can have an extremely positive impact on the success of your online store promotion. Thanks to an SEO specialist, your category pages will be able to bring more traffic, which means that the number of potential buyers and the number of completed target actions will increase.

2. Product pages

These pages are rightfully considered one of the most effective in terms of traffic collection. Depending on what kind of product you are engaged in, the effectiveness of certain pages of the online store may also depend. If you are engaged in the sale of large-sized home appliances, then most likely the category page will be the most effective in traffic issues. If you are selling smartphones, then in this case the most important traffic provider will be the product page.

In order to achieve the greatest efficiency from the product page, an SEO specialist will need:

• Use the full name of a specific product in the H1 header.
• Create a Title and Description using the full name of a specific product, as well as use a keyword from the semantic core of the online store.
• Create a text description for each product – it is important to take into account that a competent description of the product using keywords from the semantic core can help the product page to gain more users from the search results. At the same time, the description should be useful and informative and not cause the consumer to have a negative attitude not only to a specific page, but also to the entire online store as a whole.
• Add high-quality optimized images – we have already mentioned how image optimization takes place in order to speed up the loading of the online store's website in other articles of our blog.
• Add quick buttons – such buttons can shorten the path of a potential buyer from getting acquainted with information about a particular product to directly buying. With the help of such buttons, a specialist can significantly increase the number of conversions, since users will need to do much less actions to get the same result.

Having properly optimized the page of each product Title and Description, a specialist can have a noticeable impact on the success of promoting your online store. It is important to understand here that these pages become one of the last steps of the client before placing an order, and therefore it is important that everything on the product page is optimized and done at the highest level.

3. Creating internal linking between the pages of your online store

As we have said many times before, one of the main parameters for search engines these days is user comfort. In order for the search engine user to be able to get the most valuable user experience, it is important that all the pages of your online store load quickly, and in order to find the page of interest to the client, he did not have to wander around the entire site. One of the best tools for site navigation is the creation of internal linking.

Internal linking is carried out by linking links to specific pages or sections of the site to specific key queries. Thus, having decided to read the product description or the page, the user does not need to spend his time searching for a specific page. If something interests him while surfing the site, he can simply click on a word associated with an element of the site or a specific page that interests him - and be on it in one click.

The decision to set up linking has an extremely positive effect on the user's attitude to the online store and the site he uses. Loyalty on the part of the client often leads to the fact that he becomes a regular customer, and this in turn is very important for the development of a successful business.

By giving your customers the opportunity to comfortably choose products or move around all the pages of the site in one click, the SEO specialist thereby makes the user experience more useful and comfortable, which further affects the customer's impressions and his desire to buy goods on your site.

Each of the listed elements of the site often disappears from the field of view of an inexperienced or incompetent Title and Description specialist. In order to correct the mistakes made by such a specialist, a professional will need a lot of time. The whole dilemma is that in order to find such problems, a deep audit of the site is necessary, which is why the correction of resource errors may take a long time.

Any downtime in the field of online commerce negatively affects the promotion and income of an online store, and therefore it is best to avoid such a situation as much as possible.

In order to get rid of the need to hire a separate specialist to audit the site in the future, the best solution would be to contact professionals in advance. Glyanec Web Studio provides a full range of services related to the creation, optimization and promotion of online stores. Thanks to this, the Glyanec team brought together only the best specialists in their niches. For 13 years we have been creating turnkey online stores and during this time we have become leaders in this niche.

Thanks to an exceptionally professional approach, as well as a large and experienced team, we are not going to stop there, and we constantly cooperate with many companies. Most of our clients are leaders of their niches not only in Ukraine, but also abroad.

Having started your business on the Internet by working with a leader in the creation of online stores and corporate websites, you can be sure of the quality of the web resource that is being created for you. Our experts will make sure that your website not only meets all current trends, but also is designed in accordance with your wishes. Thus, by ordering the creation of an online store from the specialists of the Glyanec web studio, you are guaranteed to receive a high-quality Internet resource ready not only to compete with other online stores, but also to become a leader in your niche.

Start your business by working with niche leaders, launch your dream online store together with the Gloss web studio team!

The concept of micro-markup is increasingly found on the Internet on the forums of specialists in the promotion and creation of websites, and this is not a coincidence. Despite the fact that micro-markup as a concept rarely catches the eye of ordinary people, this tool is used quite often among specialists.

In order to understand what micro-markup is, it is necessary to refer to the definition of this term. Thus, micro-markup is markup that places data on the pages of online stores using the appropriate tags and attributes. Micro-markup, or rather its absence, is one of the most common reasons that specific site pages do not bring traffic even after their full optimization. Also, it is micro-markup that most often turns out to be the answer to the question of the resource owner “why did I order the creation of an online store and its optimization from specialists, but the result is so bad?". It is micro-markup that is often involved in all the problems associated with indexing pages and their ultimate effectiveness, but how to use it?

In order to understand how micro-markup actually works and what result should be expected from its use, it is necessary to carefully consider this phenomenon. This is what we will do in this article. From this article you will get comprehensive answers not only to the question“ "what is micro-markup?”, but also to the question” "how to use it?”. We have collected and systematized a lot of data related to micro-markup, trying to complete them in a relatively small article. Thus, when you finish reading this material, you will understand what a micro markup is, how it can help your online store and how to start using it.

Definition of micro markup: micro markup dictionaries and what they are needed for

Any direction in the field of creating online stores, their optimization and promotion has its own tools. It is with the help of them that specialists from different industries develop online stores, optimize them for search engine promotion, launch marketing campaigns and finally lead their project to success. But to which echelon does the micro-markup belong?

Before you delve into micro-markup, it is important to understand why it is needed. Micro-markup of data on site pages is used to simplify the process of searching and analyzing this very data for search robots. They decide which page or which site will be the first in the search results, and therefore by simplifying the work of search robots, you can thereby increase the chances that your site will be among the first.

With the help of micro-markup, you can better "explain" the data posted on the page, which may ultimately affect the ranking of the site. Thus, we can say that micro-markup is an element with which specialists can significantly increase the effectiveness of marketing campaigns, mobilize resources and ultimately achieve higher performance in terms of indicators in terms of promotion. The very essence of micro-markup is to sort of highlight all the important information on the page using tags, thereby simplifying the search for this information in the search engine catalog, which again, can have a positive effect on the frequency of publication of your site in the first rows of search results. This fully confirms the previously created thesis that it is micro-markup that can help a site become more successful in terms of promotion.

Micro markup dictionaries are another tool that helps a specialist to correctly configure the markup of data on a site page using tags and attributes. There are an impressive number of micro-markup dictionaries, but there are very few popular solutions among them. Among the most frequently used by specialists , we can safely distinguish:

1. Schema.org

This micro markup dictionary has been supported by the Google search engine since 2011 and is rightfully considered the most popular among specialists in the field of micro markup setup. With this dictionary, experts in the field can set up great snippets.

In addition, Schema.org it is often used in other search engines in order to create competent micro-markup. The main reason for the popularity of this particular dictionary is the fact that it uses a tree-like structure, in many ways similar to the hierarchical method of page distribution during the creation of a structure for online stores and other Internet resources. In addition, this dictionary can offer hundreds of variations of classes, with the help of which a specialist can describe a variety of objects placed on the online store page. Standard attributes are provided for each individual class.

2. Microformats.org

This micro-markup dictionary appeared long before the previous one, back in 2007. This dictionary is most often used to create micro-markup on pages describing products, events, companies and other elements that have their own unique characteristics. Due to the fact that Microformats.org it can offer a wide range of possibilities to describe a particular object with unique characteristics – this is the dictionary most often used in online stores.

3. Open Graph

This micro-markup dictionary can be called the most unpopular of the listed. At the same time, it is still in demand and is used on many sites. Basically, Open Graph is used on Facebook, in order to display publications with titles more correctly.

Each of the listed micro-markup dictionaries is involved in various branches of website creation and improvement. Everyone has their own characteristics and experts disagree very much about the best among them. Nevertheless, the fact that this particular trinity is the most popular micro-markup dictionaries among all existing ones already speaks volumes.
 

The syntax of micro markup and what it is

As we said earlier, micro–markup is a great way to clearly explain to search robots what exactly is posted on a particular page of the site. Resources using micro-markup, as a rule, move much more efficiently than others, but often various kinds of difficulties arise with micro-markup. One of these difficulties is the confusion between different micro-markup dictionaries. Often the cause of confusion is the different syntax inherent in different micro-markup dictionaries.

Even one micro-markup dictionary can have multiple syntaxes. So, for example, the popular micro-markup dictionary Schema.org there are several syntax options to choose from.

At the moment, several types of syntaxes are used, each of which has a number of its own features. Among the popular syntaxes are the following:

1. Microdata

This syntax appeared back in the days of HTML-5. With its help, the process of reading and analyzing data by search robots was much faster and better. It is for this reason that the use of this syntax has quickly gained popularity. As for the method of embedding this syntax into the site, Microdata was embedded directly into the HTML code.

2. RDFa and RDFa Lite

This syntax was developed jointly by experts from the World Wide WEb Consortium. The main task of this syntax was originally planned to bring the structure of the site into a more adequate form, but these days this syntax is not popular. The main reason for the unpopularity of this syntax is considered to be its complex implementation in the conditions of the modern Internet and changes among Internet resources.

3. JSON-LD

This syntax is currently considered the most popular, since it is not only very easy to embed, but also has a fairly clear system. Unlike the syntaxes listed earlier, JSON-LD is embedded in the tag, and its principle of operation is based on the key-value system. Thanks to this, the essence of micro-markup is easy to understand not only for search engine robots, but also for an ordinary user.

Each of the listed syntaxes, despite its peculiarities, has not yet lost its relevance. Thanks to the competence of various specialists, all of these syntaxes are widely used in modern micro-markup.

How to embed micro markup in a website

After we found out what micro-markup is and what it is needed for, what dictionaries are available to specialists, and what are the different syntaxes - it's time to figure out how the micro-markup is placed on the site?

In fact, the answer to this question is quite simple. A specialist in this field has three possibilities at once to configure the micro-markup of the site, namely:

1. Set up the micro markup yourself

By independently, it means that a specialist will manually add attributes and tags to the site code, depending on which micro-markup dictionary he uses and what syntax he needs. This process will require a fair amount of time, but it is the manual adjustment of the micro-markup that has the least chance of error, because the whole process is controlled by a specialist.

2. Automatic placement of micro-markup

A specialist in the field of micro-markup can resort to the help of micro-markup generators, which, based on the scan of the page, are able to independently select the most appropriate tags and attributes. It is worth noting that this method has a huge percentage of errors, since the system is not always able to correctly interpret the available information and attach a tag or attribute that is really comparable to the element.

3. Use the built-in CMS plugin

Despite the simplicity of this method of setting up micro-markup, due to the complexity of the available options, such micro-markup has the least efficiency among all those listed. Even automatic page markup, with the help of page generators and analyzers, copes with this process better, and offers better results than using the standard markup provided by CMS.

Regardless of which method you decide to use, it is important that the process of setting up micro-markup is supervised by a specialist in this field. In this way, you can significantly reduce the likelihood that errors will be made when creating micro-markup.

What is the foundation of the success of any Internet resource

Any website is a whole storehouse of processes that are necessary for effective promotion and corresponding traffic indicators and conversions. But despite the importance of the processes, the most important of them is the process of directly creating an Internet resource. In order for the site to get as much chance of success as possible, it is important that it is not only correctly and qualitatively optimized, but also developed without any errors.

Creating an online store with your own hands is a time-consuming process that requires a huge amount of knowledge from the user in the field of development and all the nuances that follow from it. That is why the service of creating a turnkey online store to order is so popular these days. Creating a turnkey online store to order from specialists is the solution that most companies come to, especially in view of the situation with the epidemic in the world, and all its consequences. But, in order to get around your competitors, it is necessary that the site being developed for you has no errors, and its code is as clean as possible, so how can this be achieved?

In order to get a really high-quality Internet resource in 2021, it is necessary to contact real specialists who, as a rule, work in market-leading studios. The leader in the field of creating online stores at the moment is the Gloss web studio and our team is always ready to create a turnkey online store for you.

Gloss Web Studio is a full-cycle studio. Thanks to this, our specialists can not only create an online store for you, but also optimize it. The list of our services also includes the creation of marketing companies. Thus, by ordering the creation, optimization and promotion of an online store from us, you can achieve maximum efficiency in the matter of promotion much faster than when cooperating with several different companies.

Glyanec has been creating turnkey online stores and corporate websites for 13 years, and during this time we have managed to succeed greatly in this business. Among our clients, you can meet leading companies in a variety of niches. We are trusted, and our clients occupy leading positions in search results in their niches.

If you have already decided that you want to order the creation of an online store with us, for this you will only need to contact the phone number published on the main page of the Glyanec website. If you are still in doubt, visit the portfolio tab and personally verify the highest quality of web resources created by Glyanec web studio.

Start your business with the best, order the development of an online store from the specialists of the Gloss web studio and start the history of your company with cooperation with leaders in the field of creating Internet resources - tomorrow!

Creating a turnkey online store is a popular service that more and more entrepreneurs are resorting to. With the help of an online store, the company can easily sell its products, offer users products from other manufacturers and at the same time bring a stable income. In 2020, the whole world faced a pandemic, which could not but leave its mark on all business sectors and Internet commerce certainly did not stay away. Due to the ban on offline trading, most of the usual offline stores were forced to switch to online in a short time, which led to a lot of errors on the resources. Now the site owners are doing their best to fix the situation, but due to the extremely high competition in the market, it is becoming increasingly difficult to get to the top.

Information is one of the most effective methods to achieve customer loyalty. It is on its quality and reliability that the user's attitude to the online store or the company as a whole largely depends. By giving a potential buyer the information he needs in the required amount, you can thereby motivate him to make a purchase, or become your regular customer. But how to do it? In this article we will talk about such an insignificant at first glance, but very important page for users as “about us”. Can a page with information about the company be useful for the consumer? Why is it so important to tell the story of the company and what result can it give? How to design an “about us" page in order to gain the client's trust and what tasks should such a page solve? You can find the answers to these questions in this article, let's get started!

"About us" – how to achieve customer loyalty with the help of one page

Online stores have long become commonplace for buyers. Every Internet user knows that, instead of visiting offline stores and spending the whole day on it, you can find the necessary product on the website within a few minutes, arrange delivery and enjoy a new purchase tomorrow.

The fact that after the start of the pandemic, the number of online stores began to grow sharply is explained by the fact that most companies simply could not sell their goods offline. Quarantine restrictions have had an impact on many business niches and on trade in general.

Due to the huge number of online stores, consumers began to trust Internet resources less, as the network was flooded with scammers who are popular online stores in a particular period. The only way for the client to make sure that he pays for the goods on the website of a really existing company was to familiarize himself with the “about us” page.

In the usual sense, this page should devote the user to how exactly the company came to its current success. What does it represent, who works in it and what are the goals of the organization at the moment. All these seemingly unimportant facts are actually of great value from the point of view of user loyalty, because this is how the company enters into a dialogue with the buyer and shows what it is striving for.

Moreover, when it comes to medium-budget and frankly expensive goods, the “about us" page becomes even more important for the consumer. With the help of it, the user can find out where certain goods come from, with whom the online store cooperates. Also, using this page, the user can verify the seriousness of the store's intentions, its honesty and focus on customer comfort.

The page with information about the company is very important, but how to design it? What should those who have just ordered the creation of a turnkey online store from specialists do? What points should you pay special attention to and how to create an “about us" page that can bring you income. That's what we'll talk about next!

Checklist: how to create an “about us" page that can bring you money

Earlier we have already figured out why the company information page is so important these days. We also touched upon the topic of customer trust and the importance of such a page for online stores selling expensive goods. But what should such a page consist of? How to create it and what aspects to pay attention to?

In order to answer all these questions and a few more that have not been voiced– we decided to create a small checklist that describes items worthy of special attention during the creation of a page about the company. By focusing on this checklist during the creation of the “about us" page, you can noticeably raise the indicator of its effectiveness, and with it, customer loyalty. In addition, such a page can help you in promotion - if it is properly optimized. In order to achieve the result described earlier and get the most out of the “about us" page, you will need to pay attention to the following aspects:

1. About Us page – basic SEO requirements

SEO is a universal marketing channel that allows you to make any page of the site useful for its promotion. The company information page is no exception. Moreover, with proper design and optimization of this page, it may well become one of the main sources of traffic, but this is possible only in rare cases, tied to the theme of the store or website.

Despite the binding to the subject, it is possible and even necessary to make a page with information about us effective from the point of view of SEO. To do this, you do not need to spend weeks on optimization, you just need to pay attention to a few parameters and elements that should be present on such a page. If you want your “ABOUT Company” page to bring traffic, you will need to consider the following:

• The presence of a through link leading from the site menu directly to the “ABOUT us" page.
• Block headers should be designed using the words "about the company".
• The address of the “about us" page should be relevant to the page itself.
• The names of the blocks should be as clear as possible, without too much creativity.
• The page layout should be at a high level.

Taking into account all the points listed above and applying them during the creation and optimization of the about us page you will be able to achieve a good indicator in terms of SEO. In addition, the listed items will allow you to make the “about the company" page more logical and understandable to the user, which may affect the customer's user experience. Thus, you will get a high-quality, intuitive page that will appeal to both potential customers and search robots.

2. Information about the creation of the company

Naturally, the “about the company" page should contain information about exactly how the company started its activities. Basically, this information works for customer loyalty. For example, if your company has been operating on the market for 13 years as a Gloss web studio, then your products are so high-quality and your services are so professional that you have been able to cope with the competition for all these years. The same applies to the block with information about the development of the company. The more information you offer your potential customers– the higher their trust in your organization will be.

Given the level of competition in the market, the opportunity to attract customers and achieve their loyalty and trust is very important, because it is thanks to loyalty and trust that users can become your regular customers. The correct design of the block about the history of the company can help you immerse your potential client in all stages of the development of your store - thereby making him more interested in working with you.

3. The company's mission

The mission of the company is an idea, thanks to which you move on. Describing this block, you should forget about yourself and talk about your direct customers. This block should be designed in such a way as to show the client what the highest goal you are pursuing. In order to achieve the desired effect from this block, it is important that your mission is close to the user, resonates with his pain, and thereby makes him more loyal to your organization.

4. Advantages of the company

And in this block, on the contrary, it is necessary to talk about the company itself and as little as possible to affect other organizations. In this section, you need to describe all the strengths of your online store, answer the question “why do I need to buy here?” and tell the client about the advantages of your organization and the services that you provide.

The main point of this block is to convince the user that you are the best. This block can also be considered as motivational, because focusing on the advantages of your online store, the client can decide whether to order goods from you or not.

5. Merits and achievements of the company

This block is especially important because, along with the previous two, it is motivational. If the mission of the company interests the user, and the block about the merits inclines the user to cooperate with you, then the block about achievements should sweep away all the doubts of the client and force him to make a positive decision regarding your online store. In this section you can tell about achievements, awards, certificates and everything for which the client may have a desire to praise your organization.

6. The company's management and its employees

Information about employees always makes customers want to trust, as this suggests that the company has nothing to hide. Despite the fact that most employees may refuse to have their photos on the site – to achieve the desired effect, you will need at least two cards about managers. By expanding the list of cards with the company's staff, you can thereby show the user that your employees are responsible for their work, and therefore can easily represent your store on the about us page. 
In addition, if there are well-known specialists or specialists in your staff who are just creating their image– this block can be beneficial to both the company and the specialists themselves.

Summing up the results of this block, it is worth saying that the reliability of the information presented in the employee cards is very important, since this item has a huge impact on the image of the company and the trust of users in the organization. If you want your online store to arouse maximum trust from consumers, be sure to post information about your employees and yourself in this block.

The effectiveness of the “about us” page

Despite the fact that a page with information about the company, according to many users, is absolutely not needed, in fact, it gives the client the opportunity to make sure that the company's intentions are serious. With the help of such a page, you can not only achieve loyalty to your online store, but also turn your online store into a real brand that will eventually become recognizable.

Also, the “about us" page is extremely useful for discussing cooperation issues. It is with her that investors and other companies who plan to offer you cooperation often become familiar. Therefore, by properly designing the “about us" page, you can significantly expand the horizons of your online store's capabilities, as well as achieve additional loyalty from customers.

The fundamental aspect of website success

The points listed above can help you create a really high-quality page about the company, but they cannot guarantee your online store success. In order for your site to achieve the desired indicators in traffic and conversion, and the turnover is constantly increasing – it is necessary to take into account many parameters, and the fundamental among them can be safely called the quality of the site itself.

Creating an online store is a long process that requires a team of experienced specialists. In order to develop a high-quality online store, you will need to spend a lot of effort and money, and in order for your online store to become the best, you will need the best specialists. You can achieve such a result only by cooperating with leading companies and ordering the creation of an online store from specialists with many years of experience. It is from such specialists that the team of the Gloss web studio consists.

If you want to order the creation of a turnkey online store of the highest quality– you will need leaders in the field of creating Internet resources. Such a leader in Ukraine is the Gloss company. For 13 years of work in the market, we have created more than 1,500 sites, you can get acquainted with each of which by visiting the company's portfolio. Companies that occupy leading positions in a variety of niches cooperate with us, and therefore, by contacting us, you can be sure of the highest quality and effectiveness of our work.

Glyanec Web Studio is a full-cycle studio, which means you can order the development, design, optimization and promotion of your future resource from us. By entrusting your site to specialists, you can be sure that all work on the site will be carried out in accordance with the current requirements of search engines, as well as your own wishes. Thus, by ordering the creation of a turnkey online store from us– you will be able to get a dream site ready to conquer the top of the search results.

To learn more about the creation and optimization of an online store, as well as to order the service you need, you can call the phone number published on the main page of the Gloss website. To get acquainted with all the services provided by the Glyanec web studio, you can visit the corresponding tab in the site menu.

Start your business with a high-quality online store and become a leader in your niche - together with Glyanec web studio.

Creating an online store is a process during which a whole team of specialists works on one web resource. In the process of developing an online store, many issues are solved, including the site structure, its design, and further optimization plan. Despite the fact that the development of an online store and its optimization in the general sense are inseparable processes, in 90% of cases, resource owners first launch the site, and only after launching after a certain amount of time – they begin to think about optimization.

Online store optimization is a method by which the site gradually begins to move forward in the search results, striving to take higher positions. The higher the position of your online store, the easier it is for the client to find you and the higher your income and turnover of the site, respectively. But how to achieve success in promotion, given the current competition? What aspects are worth paying attention to in the first place and why is SEO the slowest marketing channel so important in 2021? Let's figure it out!

The most common mistake on the entire internet

This is what you can call the fact that site owners start optimizing their resource after the site is developed. In fact, from the point of view of efficiency, it is not so important at what point you will start optimizing your site, but the answer to this question is important from a commercial point of view. The fact is that in the process of creating each individual page, blog, catalog, and other elements of an online store, it is much easier to gradually optimize them than to plunge into the depths of the online store structure after launching the site. The same applies to image optimization, download speed, and user experience.

In order to achieve good performance and systematically move up the search results, your online store must be relevant, load quickly, and provide the user with a valuable experience. It is quite difficult to achieve this result by performing optimization after creating the site, but it is realistic.

Another thing is the cost of such work at the stage when the online store is already launched. It is possible that high-quality optimization after launching an online store can make a good hole in the budget, because specialists in the niche of search engine promotion and optimization are reluctant to take on the optimization of already launched sites, especially if they have more than enough problems. When contacting such a specialist, you will first have to wait until an in-depth audit of the site is conducted.after that, the specialist will be able to submit a report on errors and an approximate time that will be required to correct them. The process of optimizing the created online store can throw the resource out of the rut for a long time, and in the meantime, your competitors will continue to move to the top of the search results.

It is precisely because of the high competition, as well as the time that you will have to spend to optimize the site after it is launched, that it is important that the site is optimized during its development. By ordering the creation of an online store and its optimization from one company, you can not only significantly reduce the cost of both processes, but also reduce the amount of time they will require. This way, you will be able to speed up your entry into the market, which means that the chance that you will succeed will increase. If you want to launch your resource as quickly as possible, but at the same time you would like the highest quality online store-order the creation of an online store website from a leading company in this niche, gloss Web Studio. Gloss is the leader among Ukrainian Studios. Our company provides a full range of services related to the creation, promotion and optimization of internet resources, and therefore working with us-you have the opportunity to get a resource of the highest quality, because we are a team of the best specialists in Ukraine. The Gloss team consists of developers, marketers, optimizers and designers who together are able to create any internet resource, taking into account all your wishes and current trends in the internet industry. But what do optimizers have to do to ensure that your site can be promoted as efficiently as possible in your chosen niche? We will answer this question later.

What does online store optimization consist of and what actions does the optimizer need to take to achieve the best result?

Until recently, according to many marketers, SEO was dead, but now search engine promotion is once again becoming one of the most advanced and effective marketing channels. But how did this happen? In fact, it's all the fault of the boom among companies in website development caused by quarantine restrictions and the inability to work directly with customers – offline. Due to the fact that many stores, studios and manufacturers could not distribute their products and services directly offline, they were forced to quickly create a website for themselves so as not to lose the entire customer base. Against this background, hundreds of new food delivery establishments have appeared in Ukraine, as well as shops. Some stores remained offline, but offered home delivery via the site, and stores that were originally created on the internet struggled to survive in the new conditions, simultaneously using RRS. RRS is until recently the most effective, fast and simple marketing channel that most marketers have resorted to. RRS is pay – per-click advertising, meaning that for you, every click of a potential customer on an advertising banner costs money. It is worth considering that for different niches and marketing campaigns, the cost of this very Click was different, and varied depending on the popularity of the niche. At the moment when the pandemic hit Ukraine – in order to cope with competition, most online stores began to launch marketing campaigns using RRS. As a result, the cost per click skyrocketed, and paying for such a campaign could easily have bankrupt a small business or an online store selling small-sized affordable goods.

After assessing the situation and conducting relevant research, Google simultaneously came to the conclusion that in order to achieve its corporate goals, it is necessary to modify the search engine. Make it cleaner from ads and give users the opportunity to quickly and easily find the information they need. The company also set out to provide the client with sites with the most relevant and truthful information. It is not surprising that after the company introduced new ranking factors, and the whole world learned that soon it was content that would rule search results, all site owners began to turn to SEO specialists for help. But what kind of help did they want to achieve and what, in principle, does the work of an SEO specialist consist of in optimizing an online store being developed? If you analyze the work of an SEO optimizer in stages, you will get the following list of tasks and actions:

1. Evaluating competitors and their success in the niche

Competition has its drawbacks, but it also has its pros. At a minimum, with the help of competition, an SEO specialist can evaluate what indicators can be used for search promotion, what to expect from using certain marketing channels, as well as with the help of what marketing strategies competitors managed to achieve their existing positions. All this data set is very useful for an SEO optimizer, because after analyzing the data, they will be able to create a marketing strategy to avoid mistakes that your competitors have already made.

Competitor analysis can also help you identify the features of the link mass and content topics that show good results in your chosen niche. Having data on the link mass and content, an SEO specialist can not only connect links to promote the site, but also give recommendations to your authors regarding the content that needs to be published for successful promotion of the internet resource.

Despite the fact that competitor analysis is only the first stage of SEO promotion and website optimization, it is of fundamental importance for the success of the site. It is based on the experience of a competitor that you can significantly save time and avoid making the mistakes that your opponents have already made. With the listed amount of data, an SEO specialist can develop a strategy and recommendations for other specialists in your team, which will ultimately significantly increase the effectiveness of the work done.

2. Development of the semantic core and its importance for promotion

In order to understand why the semantic core is so important for promotion, you need to understand what it is.

The semantic core is a table of key queries that will continue to promote your online store. With the help of key queries integrated into your site's pages, their snippets, and published content, an SEO promotion specialist can increase the relevance of your site's pages to the user's search query. This way, your site will appear more often in search results, which will further lead to an increase in traffic and the total amount of traffic in your online store.

In order to build an effective semantic core, a specialist will need time. On average, the semantic core of an online store consists of several hundred thousand queries, and therefore the assembly of this core takes a decent amount of time. The fact that in addition to searching for key queries, a specialist also needs to get rid of the so-called negative keywords does not speed up the work either.

Negative words are words that are associated with several niches at once. Also, negative words include words that have several opposite meanings. The problem with such words and their use during optimization is that they will allow your site to receive inappropriate traffic. Non-targeted traffic is users who came to your site out of interest or by accident, while not planning to buy products or services from you. Regardless of the reason for visiting your site, such traffic has a bad effect on conversion rates, which is calculated due to the ratio of users who performed the action relative to the total number of users who visited the site. In addition, negative words can negatively affect the cost of a marketing campaign if you use RRS, because thanks to negative words, your ad will flash before the eyes of completely uninterested users, and they, in turn, can make a click out of interest.

After the semantic core Assembly is completed, the resulting core must be clustered. Clustering in the case of a semantic core is the distribution of Keywords By Topic, frequency, and efficiency, depending on which gradation the specialist chooses. High – quality clustering helps you deal with chaos when you need keywords for a specific product group, but to find them, you need to rebuild all the semantics pages. Clustering eliminates this problem and helps simplify the process of finding keywords related to a particular topic.

3. Creating a site structure

One of the most important aspects for ranking these days is the user-friendliness and benefits that a user can get by visiting your site. The user experience of your clients largely depends on the site structure, because it often becomes a real problem.

To ensure that the structure of your online store does not cause confusion among potential customers, it is necessary that it is as logical, consistent and intuitive as possible. The faster a user can find the product they need, the higher the chance that they will buy it. In addition, loyalty to your resource increases, and from the point of view of search robots, your site becomes more meaningful and comfortable for customers. At the same time, the longer a user stays on your site and the more often they leave an empty shopping cart, the worse it is for promotion, and the lower the turnover of products on your site.

In order to avoid this situation, you should contact specialists in the field of developing Internet resources. They will develop a competent structure for you, thanks to which your customers will be able to quickly and easily find exactly what they need. Also, do not forget about linking, an excellent tool for simplifying navigation. By contacting an SEO Specialist, you can get a competent link based not only on keywords, but also on the topics of your articles and products in the store. In the end, your client will be able to visit the page that interests them right in the middle of reading the article, because they have already found the page that interests them.

4. Launching an online store website

After all the above actions have been completed, it remains a small matter. Despite this figure of speech, in fact, the SEO specialist still has to deal with duplicates, prepare a technical building for authors, understand all the subtleties of integration between the site and social networks, and much more.

Even after your online store is ready and launched, the work of an SEO specialist will not be finished. After the launch, it will have to collect data, analyze indicators and build new marketing strategies based on them, or supplement existing development and promotion plans.

Summing up this article, I would like to note that the success of an online store depends on many factors. To achieve leadership in your niche, you need a whole team of specialists with experience and understanding of exactly how to bring your site to the top of search results. It is not easy to find such specialists, but if you need to create a high-end online store, optimize it and promote it effectively, please contact us!

Glyanec Web Studio has been developing online stores and corporate websites, landing pages and news portals for more than 13 years. During our work, we have created more than 1,500 websites, each of which you can get acquainted with personally by visiting the gloss portfolio. Also, our team is constantly improving so that our clients ' sites are faster in the top of their niche, and the amount of traffic always increases.

You can learn more about cooperation with us and its results by reading the reviews. You can order the creation of a turnkey Online Store by contacting us by e-mail, or by using the phone number indicated on the main page of the website of the Glyanec Web Studio.

The issue of download speed in 2021 has become one of the most acute for most owners of Internet resources. Google strives to make the search engine and all sites in the top of the search results more comfortable for the client, and therefore new ranking factors are increasingly appearing. If you want to make your site the leader of the search results of your niche, then you will have to match them.

The impact of the site loading speed on the effectiveness of promotion and the appearance of relevant ranking factors did not surprise anyone. After Google hinted to the site owners that those who do not have a mobile version will not get into the top of the search results, marketers realized that this would not be the end of it.

Achieving a fast website load is not an easy task. In many ways, how difficult it will be to achieve certain values depends on how well the site was created and on how competent the specialists who developed your online store were. At the same time, the loading speed of the site may depend on the number of unnecessary directories, the load of pages with media files and a dozen other parameters, but what then? How to speed up the loading of an online store's website this year and what tools should I resort to to get the desired result?

In order to answer this question, we decided to create a small checklist in which we described basic actions that can speed up the loading of pages of your online store. It is worth noting that these actions are exactly the basic means, and therefore you should not expect a huge increase from them. If you want to significantly improve the page loading speed of your online store, contact a specialist or order optimization from the Gloss team. Gloss web Studio has been creating online stores, optimizing and promoting them for more than 13 years. Our experts will not only help speed up the loading of your online store, but they can also create a completely new, up-to-date website for you. The new turnkey online store boasts excellent optimization, modern and up-to-date design, as well as compliance with all ranking factors known at the moment. In order to order the creation of an online store from the specialists of the Gloss web studio, you just need to call the number listed on our company's website. If you have any questions about certain services of the Gloss web studio– you can always contact our specialist via online chat. You can find it on any page of the Gloss web studio website.

Checklist – what to do to speed up the loading of the site

As we said earlier, site loading has recently become one of the most important ranking factors. In order to achieve the most effective promotion, it is necessary that your site loads within specific time limits, and it is not easy to achieve this. We have collected several methods that can help you influence the situation and increase the loading speed of the online store website. The list of such actions is as follows:

1. Lazy loading

Lazy loading – or "lazy loading” is a great way to speed up the actual loading of your online store pages. Lazy loading is a technique of postponing non-critical page resources until they appear in the browser's viewport. By postponing the upload of photos and videos, you thereby speed up the loading of the online store page, as well as save hosting resources.

Postponing the loading of photos and videos can help you save precious seconds in loading pages, which will have a positive impact on the user experience. In addition, in this way, you will be able to improve the download rate in terms of Google ranking factors, thereby increasing the chances of your online store to break into the top of the search results.

With the help of lazy loading, you can provide the user with a squeeze of information and only then download all the media materials. This is especially true for corporate websites, visiting pages that, as a rule, are aimed at finding the necessary information, and only after that – to get acquainted with media materials. So using "lazy loading” you can provide your potential client with all the necessary data and speed up the process of obtaining them as part of the page loading.

2. Content Delivery Network

CDN is a network of servers that allows you to speed up the process of delivering and distributing content to the end user. Using this network of servers, you can speed up the delivery of images, fonts and other elements of your online store page to your potential client. Using this server network, it is important to take into account that it has a geographical reference. When planning to use this network of servers, consider in which region you plan to promote and in which region the information should load faster. Thus, you will be able to speed up the process of delivering the necessary information to your consumers and speed up the loading of the pages of your online store.

3. Correctness of image formats

Any catalog of an online store is full of images of goods. Clickable buttons and other interactive elements are also mandatory on the site. All these attributes are direct signs that you have an online store in front of you and they often adversely affect the loading speed of the pages of the online store.

Using too large images or formats that take up too much space - you risk slowing down the loading speed of your site, which may eventually lead to the loss of existing positions in the search results. In order to avoid such a situation, it is important not only to use suitable formats for media files, but also to optimize them in terms of requirements for a particular page. For example, if the products in your catalog are decorated with small photos, it simply does not make sense to upload photos in high resolution. At the same time, if the image magnification function is available on your site, the use of low–resolution images may cause disgust on the part of a potential buyer, because such an image does not allow the client to inspect the goods in detail. The opportunity to examine the purchased product in detail is one of the fundamental elements of the user experience, and therefore it is worth choosing a middle ground between the image quality and the amount of memory that this image occupies.

As for the formats that should be used for buttons, animated elements and media materials in general, their list looks like this:

• SVG for icons;
• JPEG for photos and banners;
• PNG for images with transparency;
• GIF for animated images.

Also, do not forget about the more progressive format from Google, WEBP. With this format, you can change images in JPEG, PNG and GIF format. Despite all the progressiveness of this format, when planning to add it to your site, you should remember that a special script will be required for its correct operation with outdated browsers.

In order not only to speed up the loading of your online store pages as much as possible, but also to increase the effectiveness of search engine promotion - after you decide on the image format, you should contact an SEO specialist. A specialist in search engine promotion will help you optimize the available images and reduce their impact on the loading speed of your online store pages. This way you will not only speed up the loading of pages, but also increase the value of the user experience, which in turn can lead to an increase in loyalty to your online store from potential customers.

4. Code minification

Minification is a term that implies the removal of all unnecessary characters from the code of your site. Minification involves the rejection of tabs, new lines and extra characters in order to increase the speed of reading your site's code by the browser. By eliminating unnecessary characters and optimizing the code of your site, you can significantly affect the loading speed of its pages. Minification shows itself most effectively in cases when it was resorted to during the development of an online store.

Minification of the code of an existing online store requires a lot of time, since during its operation the store could experience several re-optimizations, changes in the code and as a result - dozens if not hundreds of extra characters that affect the speed of loading the site by the browser. If you want to enjoy fast loading from the first day of the site's operation and not spend money on minification of the code in the future, contact the leaders in the field of creating Internet resources in Ukraine – Gloss web studio to create a turnkey online store.

The team of the Glyanec web studio is specialists with many years of experience behind them, of which there are hundreds of developed, designed and optimized Internet resources. Thanks to our vast experience and the fact that we have been on the market for 13 years, our team can easily cope with any Internet resource. The specialists of the Gloss web studio will write the code and optimize it right during the development of the turnkey online store. Thus, when all the work has already been completed, your Internet resource will be able to boast of optimized pages and media materials, as well as the absence of unnecessary directories and symbols in the site code. By ordering the promotion of an online store from us, you will receive a resource whose promotion indicators will be at the maximum possible values. This way you will not only be able to save your personal time and money on correcting mistakes after amateurs, but also get a great website that can surpass your competitors.

If you want to get a high-quality website and not waste time correcting mistakes after incompetent specialists - contact the leaders in the niche of creating online stores and corporate websites – Gloss web studio. Start your business on the Internet with a high-quality web resource, together with us!

The weight of the impact of the loading speed of the site and individual pages on the user experience and evaluation of the search engine

All the download optimization tools listed earlier represent only a small fraction of how you can affect the loading speed of your online store pages. Despite this, by contacting specialists regarding specific services, you can noticeably improve individual download indicators and improve the ranking of your online store.

If your goal is not just to improve the available indicators, but to become the best in the niche in accordance with all ranking factors – for this you will need cooperation with real professionals in their field.

New ranking factors are appearing more and more often, and therefore most site owners are already thinking about re-optimization, remarketing and trying their best to avoid losing positions in search results. In order to start a business during such significant changes in the search engine, it is necessary that your site be created by experts in this field.

If you already own an online store and want to speed up its loading by all possible methods – first you should order an audit of the site. After the specialist finishes a deep audit of your Internet resource, he will be able to state what specific problems are present on your site. It will also not be superfluous to contact specialists in the field of user experience and user interface, because they will be able to help you with increasing the value of user experience and comfort for your future customers.

Finally, if you don't own an online store yet, but want to start your business online even despite the rapidly growing competition, you should turn to the leaders in the niche of website creation. Thus, you will be able to get a website that can compete with new and old Internet resources that are engaged in the application of the same products as you. By enlisting the support of specialists in the field of online store development, you will thereby not only increase the chances of success of your site, but also be able to offer your future customers the most convenient interface along with lightning-fast loading of online store pages.

If your goal is to become a leader in your niche, order the creation of an online store from the specialists of the Gloss web studio. To learn more about our services, as well as to get acquainted with the results of our work, you can use the site menu. If you have any questions about certain services of the Gloss company– you can always contact the online chat, in which our specialist will answer all your questions.

In order to order the creation of a turnkey online store, all you need is to use an email or phone number published on the company's website.

Order the creation of a turnkey online store from the leading in this field – Glyanec web studio, surpass your competitors and become the leader of your niche – tomorrow!
 

The creation of an online store, its optimization and further promotion are natural stages in the development of an Internet resource. Hundreds of factors influence the effectiveness of the promotion and success of the developed online store, and each of them can both help you achieve success and reduce the effectiveness of the work done. In order not to lose ground, it is necessary to constantly monitor all changes and especially closely monitor the metrics.

There are a huge number of different metrics and all of them are more or less important for promotion. The indicators of some of them can be predetermined even at the stage of development of an online store, some can be measured only after the online store is developed. One way or another, each of them can significantly affect the results of your site, and therefore their tracking is a prerequisite for success on the Internet.

Recently, more and more often on the web you can find discussions of the bounce rate. According to some marketers, this indicator will soon become one of the ranking factors and will directly affect the effectiveness of promotion. Other marketing specialists are confident that the bounce rate will never be able to become one of the ranking factors, due to its inaccuracy and a huge percentage of error. But what does Google say? Is it worth waiting for the bounce rate as one of the ranking factors in the near future, and if so, how strong will its impact on the promotion of the online store be? What is the bounce rate of an online store in general, what is it based on and what does it depend on? And finally, how to fix the situation if the bounce rate is high and why is this happening? You can find out the answers to these and many other questions in that article, let's get started!

The foundation of successful promotion: Is it possible to determine the failure rate of an online store at the stage of its development

Bounce rate is the number of rejections from users who have left your online store's page without making a transition to another page or a target action. This indicator is calculated by the ratio between the total number of users who have visited your site and the number of potential customers who have not visited more than 1 page of your Internet resource. These sessions, where a user visited a page on your site and immediately exited - and are called a rejection.

The bounce rate depends on a variety of external and internal factors. The client may simply be in a bad mood, or at the moment when he visited your site, he was distracted, and he was forced to postpone the search for the necessary product for later.
Despite this, his session will already be included in the calculation of the bounce rate, and therefore it is important that you understand whether the site itself is not to blame for the fact that the user immediately left the Internet resource.

According to statistics, the most popular reasons for the user's refusal are the lack of relevance of the goods offered by the seller and the poor quality of the Internet resource.

In the first case, the reason for the inexpediency of the offer may be that negative words were used to promote the online store. Negative words are keywords that can be called related on their merits. The fact is that such keywords can simultaneously relate to several different niches of goods, and therefore the user, while searching for one product, encounters another. This may be the case if you promote your own brand of hair dye, and use the word paint as the highest frequency key. The user, being in search of paint for walls, stumbles upon your site and realizing that it is not about that paint at all, leaves it, thereby becoming one of the visitors that make up the bounce rate.

The second reason for refusal, on the part of a potential client, is often the poor quality of the Internet resource and the user's unwillingness to put up with it.

After the pandemic rapidly broke into the lives of consumers, the Internet was flooded with a variety of shops and businesses offering their services or goods through websites. This situation caused a rapid increase in competition in all possible niches of online commerce, which is why even the mastodons of individual niches began to have progressive competitors.

Against this background, a huge selection of companies with which they can cooperate has opened up to users, and therefore the criteria of buyers for online stores have noticeably tightened. For example, if earlier the buyer just wanted to find the product he needed, now the page loading speed is important for the buyer, it is important how the product is designed, how convenient it is to order the product – and other aspects of the user experience. Because of this, marketers of even the most popular sites began to search hard for gaps in the user experience provided, since the rate of increase in the bounce rate surprised everyone, including them. But is it possible to predict the failure rate even at the development stage?

In fact, the bounce rate is an indicator that cannot be accurately predicted, but you can avoid increasing it by delving into the process of creating a turnkey online store. The development of an online store is a long and multi-stage process that requires full commitment from developers. Despite this, the professionalism of different companies and web developers may differ markedly from each other, because it is for this reason that there is competition. There is only one problem in this case, if you turned to a novice studio and are not sure of the competence of its team – there is a high risk that in the future, in order to reduce the bounce rate and increase the effectiveness of promotion, you will have to postpone the launch of the store and fork out for specialists who can help you solve errors and problems.

In order to understand whether there are errors on the website of your online store, due to which the bounce rate may grow, and the attendance rate may gradually fall, it is necessary to conduct an audit of the site. With the help of a deep site audit, a specialist will not only be able to tell you where there are problems in your Internet resource and how to influence the effectiveness of promotion, but will also be able to point out obvious user experience problems where they are present.

If you do not want to waste time and money on correcting errors, but want to immediately get a high-quality turnkey online store– the most correct solution would be to contact the leaders in the industry of creating online stores. As a rule, such companies not only boast an impressive portfolio, but also cooperate with large organizations and companies, thereby confirming their competence. If you have already decided that you do not want to do it quickly, cheaply and badly – contact the specialists of the Gloss web studio.

Gloss web studio has been developing online stores and corporate websites for the largest companies in Ukraine for 13 years. The web studio has more than 1,500 sites on its account, you can get acquainted with each of them by visiting the Gloss portfolio. In addition to websites, our company also optimizes and promotes online stores and corporate websites in a variety of areas. Specialists of the Gloss web studio created websites for medical institutions, branches and companies associated with the niche of public catering, as well as developed websites for government agencies.

We provide a full range of services, from the development of the plan and structure of the online store to its promotion. By contacting us, you will be able to get an expert opinion and a high-quality resource - in the shortest possible time. To make sure of our competence, you can visit the portfolio of the Gloss website creation studio, as well as read reviews about cooperation with us. If you have already decided that you want to order the creation of an online store from our web studio - all you need is to apply for development. To do this, you can use our contacts or the phone number listed on the website. If you have any questions about the stages of development of an online store or you are interested in details on certain issues– you can always ask our specialists for help. To do this, you just need to use the online chat hosted on all the pages of the Gloss web studio.

Bounce Rate and Google Analytics

As we said earlier, the bounce rate is one of the frequent topics for discussion among marketers and specialists in the field of promotion. The thing is that at the moment this indicator is not one of the ranking factors. The reason for this is the fact that it is very difficult to track whether it is true that the user left the site page, or whether he simply pinned it in his browser.

From the point of view of Google analytics, any session that did not lead the user to the next page will automatically be considered a failure and will be equal to 0 seconds. Thus, even if your online store has pleased the user, but he is not ready to place an order yet – and has fixed the page of your site in his browser, then from the point of view of the search engine this will be tantamount to refusal.

Experts in the field of promotion and marketing are constantly arguing about whether Google will be able to make the bounce rate one of the metrics for ranking? After all, at the moment refusals do not affect the ranking. In fact, this question is much more complicated than it seems at first glance, and in order to understand what the reason is, it is necessary to recall some varieties of Internet resources. For example, for a landing page, the bounce rate will always be the maximum, since the site itself represents a single page. The same applies to large blogs or news portals, where users get the information they need by searching for a specific news in a search engine, and after getting acquainted with interesting information, they leave the Internet news resource. Thus, it can be concluded that at the moment the bounce rate is not able to worsen the position of your site, or is it able to?

At the moment, it is known for sure that the bounce rate does not take part and does not affect the ranking, but no one can say for sure whether this indicator affects the evaluation of your site from the point of view of the search engine. Google does not apply to all aspects that can affect the evaluation of an Internet resource, and therefore you will be able to find out that the bounce rate can somehow affect the effectiveness of promoting your site only after the announcement of this information by Google itself.

What are the reasons for the increase in the bounce rate

We have already mentioned two reasons why users can leave your online store's website without doing a single action. In addition to the reasons already mentioned, there are several more most frequent ones, and all of them are mainly related to the user experience. For example, users most often leave the site without making a single transition due to:

1. Automatically played audio and video materials

Most often, users refuse to work with a resource when the resource tends to invade their comfort zone. So, for example, the music that plays immediately after the user goes to the site causes him to immediately close this resource, since he cannot be sure that he will play on the site the next moment. Nowadays, this method of attraction has long been behind us, since all experts in the field of user experience agreed that such a technique does not attract, but on the contrary, rejects potential buyers.

2. Animated and pop-up ads

Often on spammed sites you can find ads that try to limit the user's capabilities. So, for example, it happens when you read information, and at some point a pop-up banner appears on half the screen with an offer to subscribe to the newsletter. This fact already irritates a potential client, and if we take into account the fact that some such banners cannot be closed simply by clicking on the "cross" - it becomes clear why there is such a high bounce rate on sites using such banners.

3. Lack of information on the page they visited

By visiting a specific page, the user is looking for either information or a product that interests him. If the page title says that the user will find all the necessary information on it, but at the same time there is no necessary product in the article or catalog of goods, this forces the user to close the site and go in search of the necessary material further, to the competitors of your site.

4. Fine print

The fine print makes the user uncomfortable, and given the rapid growth of competition these days, customer discomfort is a sure way to motivate him to appeal to your competitors. In order to avoid such a situation, before launching an online store, make sure that all fonts and all text on the pages are fully readable, and familiarization with it is not accompanied by any inconveniences.

Among the reasons that lead to the client's refusal to further familiarize himself with your site, we can safely include:

• Download speed
• Lack of a mobile version
• Outdated design

All of these reasons mainly relate to the user experience and usability of the site. But what if your site is already developed, but the bounce rate is constantly growing? Which specialist to contact in order to correct the situation.

Site audit and UX/UI design

Site audit is a process during which a specialist can check your Internet resource for technical errors. Such an audit can help you to optimize the site pages, thereby speeding up their loading. In addition, auditing also borders on UX/UI design, since it can be used to detect both problems in the user experience and problems in the user interface. UX/UI are those aspects of your Internet resource that have the greatest impact on your customer's loyalty to your resource and his desire to place an order with you. If the indicators and quality of UX/UI are low– you will not be able to achieve the desired turnover, as well as to compete with your opponents in the niche. If you want to succeed and sell more of your services and products, contact a specialist in the field of UX/UI design and conduct a deep audit of the site. After correcting the errors, the situation with the bounce rate and incoming traffic should stabilize.

If you are just planning to order the creation of an online store and do not want to waste time on audits and corrections to UX/UI design in the future, contact the specialists of the Gloss website creation studio. Our team includes specialists in all niches, one way or another related to the development of online resources. Our developers will create a competent structure for your online store, while designers will design it in accordance with the latest trends in the field of web design. Gloss web studio also has experienced UX / UI designers, so that using your Internet resource, customers will receive an exceptionally valuable user experience. This guarantees not only the absence of an increase in the bounce rate, but can also contribute to the further development of your Internet resource and its movement to the top of the search results.

In order to order the creation of an online store from the specialists of the Glyanec web studio, you just need to contact our manager by phone number published on the main page of the site. If you are interested in any questions about the development process or the services provided by Glyanec, you can clarify all the aspects you are interested in using an online chat. It is located on all pages of the Glyanec website.

Cooperating with the leaders in the development of Internet resources, you are guaranteed to get a website of the highest quality. In addition, by starting your business on the Internet with the creation of a website, with the help of leading experts in this industry in Ukraine, you thereby guarantee your customers a valuable user experience, a user-friendly interface and the intuitiveness of the site.

Order the creation of an online store from the specialists of the Glyanec web studio, start your business and its promotion to the top of the chosen niche - tomorrow!
 

Email marketing has been used as a marketing channel for a long time. Over the years of using Email in a variety of niches, experts have come to the conclusion that its effectiveness, although difficult to call sparkling, is still present. Against the background of changes in search engines, Email marketing, as well as Seo, acquires a new meaning and effectiveness.

Despite the fact that for many, Email has long lost its significance - search engines do not think so, and marketers who use Email newsletters as one of the main tools to attract customers these days are in solidarity with them. But how to achieve success with Email marketing? How to use it in the current situation and will Email help your online store become the best among competitors?

In order to answer these questions, we have compiled a small checklist of exactly how Email marketing can help you in 2021. Each item that will be described below has already been checked by more than one specialist, so you can safely learn something for yourself and use Email more effectively.

Checklist how to use Email marketing in the current year

As we mentioned earlier, Email has already lost its significance for most users. You are unlikely to find many users communicating via emails and emails. Nevertheless, this method of communication is still welcomed in many companies and not for nothing.

So what about Email marketing if, according to users, this method of communication has long been outdated? In fact, Email marketing, contrary to the opinion of users, is still useful and effective. Thanks to the e-mail, customers confirm purchases and receive more comprehensive information about their purchase. Also, with the help of an e-mail box, purchase confirmation often occurs, which already indicates that Email marketing takes place.

If you have not yet used Email marketing to promote your resource, then we will tell you how to do it. Each individual item in our checklist has been tested by more than one marketer, and the items themselves are basic methods of using Email newsletters. You can come up with your own methods of using Email newsletters for your own purposes, but in this case we decided to start with the fundamental aspects where Email marketing has already proven itself as an effective tool. So, the checklist of how Email marketing can change the life of your company and make it more successful looks like this:

1. Building the company's image

The company's image is perhaps not the main aspect of success these days. In order for your organization to be trusted, it is necessary that there is information about your company, and its image contributes to all the expectations of users.

It is not easy to find out how many potential customers are following you on your social networks and messengers, and therefore an Email newsletter will be very useful here. With the help of an e-mail and letters, you can keep in touch with potential customers from your base, telling them about all the changes and interesting offers of your company. In this way, you can arouse interest in buying a product or service even from those customers who initially did not intend to purchase anything. This effect will not only help you increase your final profit, but will also allow you to expand your target audience and constantly attract new users.

2. Loyalty and communication with the client via Email

Tracking company news directly on the company's website is something that not every user will do. It's all the fault of the rhythm of life that our time dictates to us. Very few users are ready to track your changes in messengers, and therefore, by telling them the news by email, the chance that a potential client will get acquainted with the information is much higher. Don't forget about loyalty either. The user often turns to Email when he has a question about your products or services, but he is too shy to call the company directly. The same applies to partner offers because, as a rule, they are sent primarily by Email.

3. Helping customers with the product and its functions

When buying a professional product, users often do not even realize about its capabilities and most of its functions. In order to change this situation, you can use the Email newsletter. By telling users exactly how your products can be used in real life and how large the list of their functions is, you are not only setting up communication with the user, but also earning his loyalty. Maintaining contact with the customer has a positive effect on the final turnover, because users like it when manufacturers keep in touch with them.

4. Expanding the customer base with an email address

Even if the user has not used his e-mail for a long time– it is he who needs it to register in most applications and messengers. Thus, having the email address of your potential buyer, you can find it in other marketing channels, for example, in social networks. By interacting with the user where it is more convenient for him, you can not only achieve greater loyalty, but also attract a customer who has long forgotten about your products and their value.

5. Remarketing and attracting customers from the past

Throughout the life of the company, customers will change from old to new. Often in business there are situations when it is necessary to quickly attract a lot of customers in order to take your company to a new level, and in this matter Email marketing is one of the most effective tools.

Having the email address of a client with whom you collaborated several years ago, as well as an offer that may interest him, you can “wake up” the buyer and remind him how profitable it is to cooperate with you. Email marketing also shows itself very effectively in working with electronic stores and trading platforms. Such resources often need old customers, and therefore, if you own an online store, you should think about periodically reminding the client about yourself by advertising sales and new arrivals of goods.

6. Increasing the volume of the target audience in order to increase turnover

Email newsletters are a great motivation tool. With the help of letters, you can not only attract customers, but also warm up their interest in your products. By informing customers about what heights your company's product has achieved, about its functions and capabilities, you can thereby attract additional interest from the user. This, in turn, can give you not only an increase in the number of active customers, but also affect the final turnover.

Email marketing is used by most large companies and not for nothing. Thanks to competent letters with motivation and news, you can succeed in your niche without investing money in RRS, if in your opinion this marketing channel is currently unprofitable. Email marketing does not require large investments, but by paying enough attention to it, your online store can significantly expand its target audience, and consequently increase the final revenue from the sale or provision of services to your company. But what is important to pay attention to before launching Email marketing?

The foundation of Email marketing: what should be done before mailing

With the help of emails, you can attract the user's attention to your products and directly to the company's website. But if your Internet resource is not able to provide valuable user experience– you are unlikely to achieve the desired results. The promotion of an online store these days directly depends on how well your resource was created, and how well it is optimized. If the website of the online store is not able to provide the customer with the necessary level of convenience– you are unlikely to achieve a result with the current competition.

If you already own an online store or a corporate website, then before starting Email marketing, it would be useful to contact audit specialists. After conducting an audit of your online store, experts will be able to tell you exactly where mistakes were made and how much it will cost to correct them. After all the errors on the site are corrected, and the interaction with the client is configured correctly, the indicators of your site will most likely begin to grow, since its convenience will grow not only from the user's point of view, but also from the point of view of the search engine.

If you are just planning to order the creation of an online store– the best solution would be to immediately contact the leading web studios in the online resource development market. This way you will be able to get a high-quality turnkey website without spending time on making the necessary changes in the future. In addition, working with professionals, you can significantly save on further corrections, which means that your company's budget will not suffer because the developers made mistakes.

If you are planning to order the creation of an online store, but are still having difficulty choosing a web studio, contact the specialists of the Gloss web studio. Gloss Web Studio has been creating websites for online stores and companies for 13 years and during this time we have noticeably succeeded. We were able to beat our competitors and become the best web studio in Ukraine, thanks to our responsibility and professionalism. All specialists in the Gloss web studio are professionals with many years of experience who are able to realize even the most daring ideas.

We cooperate with leading companies of Ukraine and not only. We always strive to offer our customers the maximum of opportunities and services in the shortest possible time, and therefore by contacting us you will not only get a high-quality Internet resource, but also be able to save your personal time.

In order to personally verify the professionalism of our studio, visit the reviews tab and the Glyanec portfolio using the menu of our website. You can also find out more about the team that will create an online store or a turnkey corporate website for you in the menu of our website.

If you have any questions about the services of the Glyanec web studio and you need an expert opinion, contact our specialist via an online chat posted on the pages of the Glyanec website. If you want to order a project and discuss its details– you can use our email address or phone number published on the main page of the Gloss website.

Entrust the creation of a website for your company to professionals and become a leading company in your niche. Order the creation of an online store from Glyanec specialists and beat all competitors - tomorrow!

The creation of a turnkey online store assumes that this process will be handled by professionals. The competence of the studio that will develop an online store for you depends not only on the final success of the site, but also in many ways the personal success of your company.

After the online store is created and designed, it is the turn of search engine optimization. SEO is the most accessible and popular marketing channel that brings long-lasting results. If you carry out SEO optimization taking into account all the current requirements of the search engine– you will get a high-quality Internet resource that can not only surpass the nearest competitors, but also take first place in the search results.

But how to achieve such success? What should you pay attention to during SEO optimization and how to track its effectiveness? Why is it so important to entrust the creation of a turnkey online store to a web studio with a name and what results should we expect in the end? That's what we'll talk about in this article, let's get started!

The foundation of search engine promotion or what to pay attention to in the first place

We didn't just start this article with a line about creating an online store. SEO optimization is an effective marketing channel proven over the years, but without a high-quality web resource, you will not be able to achieve good results in terms of indicators. In order to achieve positive dynamics and attract more and more new potential customers every day, you need to carefully select the companies that will develop your online store.

The most proven method of selection is the rating and reviews of web studios. The more positive reviews – the more chances that the development of your online store will not only be performed at the highest level, but will also give you new prospects. Cooperation with niche-leading companies cannot be cheap, nevertheless, the creation of an online store website is a huge contribution to the future of your company.

How important a high-quality website is nowadays can be seen by looking back at 2020, when the whole world was overwhelmed by a pandemic, and 30% of companies closed their doors and never served customers again. Such statistics are not comforting and in some parts of Europe it was even worse. After the quarantine, there were only companies that managed to come up with a crisis solution, and the first point in this crisis solution for most companies was the creation of a website.

Due to the crisis, most companies turned to novice web studios in order to save money, but their sites quickly lost their existing positions. The reason for this was extremely poor optimization and poor quality of the foundation – that is, the company's website. In order to avoid such a situation, accelerate the promotion and its effectiveness - the best solution would be to turn to the leading web studios in the field of creating turnkey online stores.

This way you will not only be able to secure your site, but also make it more promising than the sites of your competitors. Already at the stage of creating an online store, we can assume about the successes and indicators that are waiting for him. This is possible due to the comparison of the website of the online store with the requirements of the search engines that are available at the moment. The number of requirements that your online store's website meets may directly affect its further success and the amount of money that you will need to spend to promote it. So it is clearly not worth saving on this.

By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you will be able to get a high-quality Internet resource in the shortest possible time. For 13 years of work in the market of creating websites and online stores, the Gloss company has not only been able to achieve success, but also became the most popular on the market in 2021. By ordering the creation of an online store from us, you can be sure that the Internet resource being developed for you will meet all the requirements of search engines. In addition, Gloss web studio also provides services for the promotion of corporate websites and online stores, so if you want to join the game as quickly as possible and take a place in the top of the search results in your category – order the creation and promotion of an online store from Gloss web studio. Start a business on the Internet with a high-quality website and cooperation with the best studio in Ukraine today!

Search engine promotion of an online store using content in 2021: 5 steps to success

After the website of the online store has already been created and designed, the next important stage comes, namely, optimization and promotion. In order for your Internet resource to achieve the results you want, this process should be given special attention.

Further indicators of your online store, the percentage of conversions, rejections and attendance depend on the quality of the Internet resource and the optimization itself. Based on these indicators, you can judge the success of your site, and therefore, if you want to achieve a quick and effective result, it is better to entrust the optimization of the online store to specialists with extensive experience, such as in the Glyanec web studio team.

But what are the stages of search engine promotion? What is important to take into account in the promotion process and what steps will a specialist need to take to make your Internet resource more adapted to promotion in your chosen search engine? We will talk about this further.

There are many different methods of search engine promotion of an online store. Some of them are considered more effective, some less. SEO promotion is basic, and therefore is used by absolutely all companies, regardless of size and income. The reason for such popularity of SEO this year was the fact that the use of PPC is becoming less profitable, at the same time, competition in this marketing channel is growing every day. Google has also joined this situation, not transparently hinting that in the near future it will be the content that will control the search results ball and everyone who wants to succeed in their niche should think about E.A.T.

But what does the SEO optimizer have to do with your site in the first place? What stages are waiting for him on the way to optimizing your Internet resource and what is basic SEO optimization? In order to understand what basic SEO optimization is, it is necessary to consider the entire process of initial optimization in steps. That's what we're going to do now.

The first step is the analysis of competitors

In order to beat your competitors, you first need to understand what they are so good at. In order to find out the strengths and weaknesses of competitors, you will need a detailed analysis of their sites and specifically promotion methods. Having received information about the attendance of competitors' websites, about the key queries they use and the marketing channels they use, the specialist promoting your online store will be able to work out a more detailed SEO strategy.

Strategy in SEO is an essential element. With the help of a strategy, a specialist not only decides which pages should be optimized in the first place, and which ones can wait, but also decides how exactly your online store will be connected to different marketing channels. When promoting an online store, it is important to remember that you will not be able to get rid of SEO alone, since there are at least several more effective marketing channels.

As we said earlier, SEO is the basis for promoting your online store. Everything starts with SEO and it also gives the most lasting results. With the help of SEO, you can advance both locally and around the world – it is only important to create the most effective strategy and follow it along the way by making changes corresponding to innovations in search engines.

Returning to competitors, it is important that a specialist approaches their analysis as scrupulously as possible. The more data he has for analysis– the better he will be able to understand which competitor's decisions really brought results – and which ones only spent money from the budget. With such information and having learned from the mistakes of competitors in the truest sense of the word, a specialist will be able to optimize your Internet resource and launch all the necessary marketing channels for effective promotion.

The second step is to create the semantic core of the online store

The semantic core is one of the most important elements of SEO promotion. The relevance of your pages in relation to the user's request depends on its quality. The more relevant the pages of your online store are in relation to the user's search query, the higher the chance that the page of your online store will get to the first page of the search results, but how to assemble this semantic core.

In order to create a semantic core, first of all, the SEO optimizer will need to determine your target audience. After you decide on the target audience and segment it with respect to your interest in each individual segment, the process of collecting the semantic core can begin.

The semantic core is essentially a table with keywords divided into high-frequency, medium-frequency and low-frequency queries. The higher the frequency of the search query– the higher the competition and the more time it will take you to beat the competition. On the other hand, it is far from easy to achieve visible results using low-frequency queries, since the frequency of queries inherently embodies how often users use this query.

It is unlikely that you will be able to assemble a high-quality semantic core yourself. On, that is, there are several reasons at once. The first reason may be the fact that the classic semantic core of an online store is designed for several hundred thousand search queries, depending on the volume of goods in your online store. In addition, all search queries will need to be clustered and determine which of them are negative words.

Negative words are words with the help of which the user can visit the product page without realizing that this is not the product that he needs. For example, the search query gel polish suggests nail polish that polymerizes under ultraviolet light. And the keyword "varnish" can be suitable for both gel varnishes and varnishes used in painting cars or even barges. The use of such words can lead to inappropriate traffic to your site, which will definitely affect the indicators.

Despite the fact that the traffic indicator will grow by leaps and bounds– the percentage of refusals from users will also increase after it. Such a situation may be regarded as inappropriate content from the point of view of search algorithms, which may eventually lead to a deterioration in the ranking of your online store. Despite the fact that search engines deny the fact that the bounce rate somehow affects the final output, no one undertakes to completely refute this judgment. Therefore, it is best to be safe and minimize the number of rejections with the help of a high-quality semantic core and useful content in which both search engines and users are interested.

The third step is Choosing priorities in the content

At the moment, content is the main ranking tool, and therefore it depends on it how often your Internet resource will be in the top of search results. In order to systematically move towards the desired indicators, it is important to determine which of the semantic core keywords have the highest priority.

Having ordered the creation of an online store and planning its promotion, it is important to understand that at first the most effective keywords for your site will be low-frequency keywords. These include words with an index from 0 to 10 according to the evaluation of keyword analysis services.

By launching a promotion using low-frequency keywords, you will be able to compete with the same companies as yours, that is, with new sites striving to rise to the top of search results as quickly as possible. Using high-frequency keywords, you can also succeed, but in this case you will need to compete with companies that have websites for many years and they clearly have not been sitting still all this time.

By determining which key queries are currently the most profitable for your site and prioritizing each individual segment of the semantic core, an SEO specialist will be able to improve the performance of your web resource, thereby not only increasing the traffic to your site, but also increasing the number of potential customers of your company.

The fourth step is Meta information and its value for SEO

In order to beat the competition, you need to focus on the content of the TOP 10 pages in the search results. If you are sure that your specialists are able to create content many times better than the existing one, you can use high-frequency keywords.

Despite this, most of the high-quality content will not even catch the eye of users. The user simply does not know which site will be able to provide more complete information about the question that interests him – and therefore relies entirely on search robots that determine the order of sites by relevance.

Thus, even if you create content dozens of times better than that of your competitors, you cannot be sure that your content will be selected. In order to increase the chances of a user clicking on your link, it is necessary to create relevant meta information that will help the user evaluate the value of your article or page - without even clicking on it.

Meta information from the user's point of view is the information that is located under the page title in the search results. Depending on how useful it is and how relevant it is in relation to the user's search query, the probability that the user will choose your page is also formed.

By adding the answer to the question that interests the user to the meta information of the page, you risk losing the client, since he will receive the necessary information without even visiting your page. For this reason, the most correct solution would be to agree that the information required by the user is available in this article, but at the same time not to provide an answer to the question directly in the meta information.

By creating an interesting caption to your article, which will briefly be able to show the user what he can learn from the article – you can thereby achieve much greater success both in the matter of clicks and in the issue of attendance. Journalists often spend several hours coming up with a signature for their article, in this sense, your specialists will have to do the same.

The fifth step is the direct creation of content

As we said earlier, SEO is mostly the optimization of the site and information, which allows you to make your Internet resource and its pages more relevant in relation to users' search queries. Focusing on the course that Google has chosen for itself, we can conclude that in the near future it will be content that will outshine other marketing channels and become the main supplier of traffic to Internet resources.

In order to achieve good results in the matter of content, it is important to take into account many parameters, and the first of them is the relatively recently presented EA T – from Google. The EA algorithm is the personification of what Google search robots pay attention to and what has become an extremely important parameter for ranking your site these days. This algorithm evaluates the expertise, reliability and credibility of the information offered to you.

The purpose of search engines is to provide users with maximum comfort, and therefore the quality of content and its reliability are fundamental factors for the promotion of an Internet resource. When planning to promote an online store, you should make sure that your content not only meets the EA, but also meets more basic requirements, such as keyword spam, uniqueness and readability.

By comparing all these requirements and creating unique and useful content, you will be able to significantly increase the chances of your Internet resource, but you cannot do without technical optimization of the online store's website.

All of the above steps will help the online store to start moving forward in the search engine, but in order for your site to receive more traffic and achieve its goals faster– you should pay attention to all the optimization parameters. Achieving success in SEO directly depends on the quality of the site and its optimization, and therefore it is best to turn to professionals in their field.

By ordering the creation of an online store from the specialists of the Gloss web studio– you will be able to cooperate with the leading company in Ukraine for the development of online stores and corporate websites. Market leaders in various niches cooperate with us and their traffic is constantly increasing thanks to our marketing campaigns. If you want to launch a website for your store, but are not ready to wait years to achieve results - order the creation and promotion of an online store from the specialists of the Gloss web studio.

Glyanec has been developing online resources for more than 13 years and during this time we managed to beat most of the competitors in this niche. By ordering the creation of an online store from us, you can be sure of its exceptional quality and optimization that meets the current requirements of search engines. Visit the portfolio and reviews of cooperation with the Gloss web studio and make sure of our professionalism personally.

To learn more about the Glyanec web studio and its achievements, you can use the menu of our website. Having received answers to your questions regarding the creation of Internet resources and their promotion, you can use the phone number published on the main page of the Glyanec web studio or by using the online chat located on all pages of the Glyanec website.

SEO is an integral part of promotion this year. The rise in the cost of PPC has led to the fact that most Internet resources have chosen SEO as their main marketing channel. Despite the fact that SEO is one of the oldest and most established channels for receiving traffic, it is effective and does not require huge costs.

Promotion with the help of RRS has been popular over the past years. With the arrival of the pandemic, when most companies were banned from trading offline, hundreds of organizations rushed to create their own websites to stay afloat. This, in turn, led to a rapid rise in the cost of PPC in all niches, making this marketing channel unprofitable, especially for newly created Internet resources. At the same time, Google announced its intentions to bring content and SEO to the absolute, as far as promotion methods are concerned. Thus, the search engine wants to fight incompetent resources, and has even created several new ranking factors that will begin their work in due course.

With the revival of SEO as a leading marketing channel, many sites were not ready for such a turn of events. This is reflected in the constant loss of positions, although Google has not yet launched all the factors planned by the company. In order to avoid losing positions and stay afloat, online stores and corporate websites needed to be re-optimized and work on mistakes, but where to start?

In order to answer this question, we have compiled a checklist of items that are primarily worthy of attention when re-optimizing the site. Each of the items that we will consider will be able to help your Internet resource not only stay afloat, but also rise higher in the search results, which in turn will increase the profit of your company.

SEO – where to start

SEO is one of the oldest marketing channels on the internet. Thanks to working with key queries and creating expert content, the sites have been promoted for the last 15 years, which means something. Nowadays, SEO has once again become one of the main factors for the success of promotion, but many forget where SEO begins.

The foundation of search engine promotion, no matter how logical it may sound– is an Internet resource. The higher the quality of your site– the more chances for effective search engine promotion and the less money you will need to achieve your goals. Thus, without saving on creating an online store under the keys, but by contacting specialists in your field– you will be able to significantly reduce marketing costs in the future, and achieve the desired indicators much cheaper than your competitors, whom you will soon leave behind.

When planning to create an online store, you should focus on the leaders in this niche. Thanks to their experience and the list of services they provide, you will be able to order the creation of an online store, its optimization and promotion in the same place, which will not only save money, but also guarantee the quality of work due to the interaction of employees of the same company. If you are just planning to order the creation of a turnkey online store and are in search of a good studio - tell the development of an online store from the specialists of the Gloss web studio. We have been working with leaders of various niches for 13 years, creating new sites for them and promoting their sites around the world. For 13 years we have achieved success and managed to beat all our competitors, but we do not plan to stop there. We are constantly developing so that our customers can get the desired result faster and reach the desired heights in the world of Internet marketing.

In order to learn more about Gloss web studio and get acquainted with examples of works or services provided by our company, you can use the appropriate tabs in the site menu. You can also ask your questions to our specialist in an online chat, or by using the phone number published on the website.

We have sorted out the foundation of SEO promotion, but what's next? What parameters are most important for effective search engine promotion and what is worth paying attention to first of all. In order to answer this question in detail, we have compiled a checklist of items worthy of the attention of an SEO optimizer. Each of these points has a significant value both for the overall evaluation of the site from the point of view of search robots, and for ranking. Therefore, taking into account all the points that we will list below, you can significantly increase the chances of your Internet resource to succeed. And so, let's get started!

Site Performance and Coverage Reports: What are they and why are they needed

Efficiency reports are considered to be reports, thanks to which you can track not only the total amount of traffic, but also the leading pages. The leading pages are the pages that bring the most traffic and it is from them that you need to start working on optimization. The fact that these pages are already bringing you traffic suggests that if you optimize them at a higher level, their effectiveness will naturally increase.

At its core, performance reports are metrics that show queries, devices and the location from which transitions to the pages of your online store took place. With such information, the SEO optimizer can not only optimize the pages of the site more efficiently, but also make the necessary changes to its marketing strategy. All this, in turn, can have a positive impact on the effectiveness of promotion and as a result will bring you more traffic and conversions.

As for coverage– this term is used for indexing metrics. In order for your site to be promoted, it is important that all its optimized pages are indexed, and the keywords used on the pages bring as much result as possible. For multi-page sites, cases when more than half of the pages are not indexed are by no means uncommon. Most often, the reason for this is the lack of convenient linking and redirects to certain pages. Thus, search robots simply cannot find the pages they need to index, since there is no direct path to them.

By paying attention to both SEO indicators, a specialist can correct existing errors and help the web resource to move noticeably better. By analyzing data from performance reports, a specialist can make changes to the website and marketing strategy. At the same time, paying attention to the SEO coverage indicator, the optimizer is able to identify pages that have not been indexed and fix this problem. In the end, after analyzing and making all the necessary changes, the most effective pages of your site will bring more traffic, and those pages that were not indexed by the search engine will appear in its catalog.

Sitemap file and work on it

The Sitemap file is one of the most important for your web resource. It is with the help of it that search robots find and index the pages of your online store and it is on its quality that what percentage of pages will not be indexed depends. If you have owned an online store for a long time, but some of the pages have not been indexed by a search engine– there is a high risk that the problem lies in the Sitemap file.

If the pages that you have recently optimized are not indexed, there is no point waiting for results from them. In order for these pages to bring traffic to your site, you need to send a Sitemap file to search engine bots for additional indexing. Thus, you will not only be able to speed up the process of searching pages from the search engine, but also noticeably speed up the promotion process, since those pages that have been optimized will begin to bring separate traffic.

Site loading speed and methods of influencing it

Until quite recently, the loading speed of the site was not such an important ranking factor, but over the past few years everything has changed. Google, in its desire to provide users with the most convenient conditions for consuming useful and expert content, has created several ranking factors aimed at evaluating the site in terms of its speed.

Thus, the following parameters have become new ranking factors in terms of the page loading speed of your site:

1. FCP (First Contentful Paint– - this parameter is responsible for the speed at which the user can see the first content of your site from the moment he requested the address of the Internet resource. To simplify it, this parameter calculates how long it took between clicking on the site header and the client seeing something on his monitor.

The reason for the appearance of this parameter lies in the fact that most customers are simply not ready to wait long. In order to reduce the bounce rate, it is important that your Internet resource can quickly interest the user and loading some elements faster than others is a great way to achieve this result.

2. FID (First Input Delay– - this parameter is responsible for how quickly the browser responds to the user's click. This click can be made both at the site address and on any other element of the Internet resource. This parameter is important for evaluating the site in terms of its immediate loading and its duration for the client. The less time the browser takes to load the page– the higher its rating and the better it is for the Internet resource.

Each of these parameters has an impact on the ranking of your Internet resource, but these are far from the only characteristics that are important in the issue of loading your site. Google has recently launched a group of ranking factors called Core Web Vitals. To learn more about the ranking factors in this group, as well as how to influence their assessment, you can get acquainted with other articles in our blog.

User experience on mobile devices

In the age of technology, when a smartphone easily replaces a laptop and even a personal computer– it is very important that your website is ready for this. Google search engine strives to provide users with maximum comfort, and it is not surprising that the presence of a mobile version of the site has become mandatory for all resources planning to effectively promote themselves in the Internet environment. In order to achieve the desired result, you should think about creating a mobile version of a website or application that can provide all the functions necessary for the user.

If you are just planning to create a turnkey online store– the best solution for you will be to choose Mobile first. This principle of creating a website allows developers to initially create an online store for a smartphone, and after the design is ready, scale it to the size of a personal computer monitor. Creating an online store, its layout and design with a focus primarily on mobile phones helps to manage the space on the page more competently in the future and minimize the presence of unnecessary elements on the pages of the site. In addition, the availability of a convenient version for smartphones is of great importance and influence both for promotion and for customer loyalty towards your web resource.

User experience and its value

Summing up the results of this checklist, it is impossible not to mention what connects each individual voiced parameter, namely, user experience. User experience is an aspect that has a connection with all the elements and indicators of your site. It depends on the value of the experience offered to you to the client, whether he becomes your client or goes to competitors, and therefore we could not ignore the user experience.

The user experience itself is a whole range of parameters that somehow affect the efficiency and convenience of your Internet resource. These are download speed, content, button quality, intuitive navigation, and much more. Thus, it can be concluded that the user experience is the quintessence of everything the user interacts with.

It follows from this that, in order to improve the user experience and make it more valuable, you should contact specialists who are able to conduct a deep audit of your Internet resource. These specialists will not only be able to evaluate the experience that your online resource offers, but will also be able to find mistakes made by developers and designers in the process of creating an online store. You will also be able to order bug fixes from the specialists you contact, which can significantly affect the effectiveness of your promotion.

As we said at the very beginning of the article - one of the most important factors for effective promotion is the site itself that you plan to promote. Nowadays, fewer and fewer old sites remain on the first page of search results, because they are inherently too archaic to compete with new Internet resources, originally created with an eye to modern ranking factors and search engine requirements. Nevertheless, any situation can be corrected - if you turn to professionals.

If you are not ready to spend time and money on correcting errors, you can always order the creation of a turnkey online store from the specialists of the Glyanec web studio. For 13 years of work, our team has managed to bring more than a hundred sites to the top of the search results, each of which you can get acquainted with in our portfolio, you can also read reviews from our clients and find out which companies cooperate with us.

If you have any questions about the services of the Glyanec web studio or you want to learn more about specific aspects of cooperation, contact us using the phone number or online chat located on the Gloss website.

Order the creation of an online store from the professionals of the Glyanec web studio, become the leader of your niche tomorrow!
 

Conversions are a very important attribute for an online store. Assessing the percentage of conversions, the owner of an Internet resource can judge the success of the work carried out and the effectiveness of marketing solutions. Thus, the conversion rate is directly proportional to the success of the Internet resource, especially if we are talking about an online store.

For different types of sites, the conversion may consist of different things. For example, for a website promoting an application, a conversion can be a subscription to a newsletter or a download of this application itself. In the case of an online store, conversion is filling out a form, choosing a product and ordering it. Summing up the line, it can be stated that conversion in the world of Internet marketing is an action performed by the user that is useful for the site and its owner.

The conversion rate is calculated using two values, namely, the number of users who visited your site in a certain period of time and the number of users who completed the target action. By dividing the number of users who have performed a targeted action by the number of users who have visited your Internet resource, you can get the conversion rate of your Internet resource. A good conversion rate for different niches is different values. It all depends on the specifics of the products, the resource and the type of conversion that you need.

Creating a turnkey online store is a long and exhausting process, but your future achievements and successes directly depend on the quality of its implementation. Having spent enough time searching for a web studio capable of creating a high-quality online store for you, you can thereby lay the foundation for your future promotion and development of the company. In order for the quality of the site to be at the highest level, and no compromises were applied to your resource – the best solution would be to turn to the leaders of the Internet development niche, such as the Gloss web studio.

Glyanec web Studio has been developing online stores and corporate websites for companies all over Ukraine for 13 years. Over the years, we have not only been able to become the best in our niche, but have also already begun to conquer the markets of the nearest European countries. Among our regular customers are the best companies in their niches, and therefore, by cooperating with us, you can be sure of the effectiveness of our methods. To learn more about the services of the Gloss web studio and order the creation of a turnkey online store, you can visit the corresponding pages in the Gloss website menu.

Is it possible to influence the conversion rate

As we have already found out, the conversion rate is closely related to the analysis of the success of a marketing campaign and the overall effectiveness of promotion. Consequently, in order to improve the effectiveness of promotion or analyze its effectiveness, many specialists turn to the conversion rate. The conversion rate is of great importance not only from a marketing, but also from a commercial point of view. The more often your products are ordered from you and the more often your applications are installed– the more successful your business is and the more money it brings.

We have already understood the fact that conversions are closely related to success, but how to influence them and is it possible? In fact, there are hundreds of methods of how you can influence the conversion rate. This parameter is the quintessence of everything related to web development and user experience, and therefore, to improve this indicator, you can resort to a variety of methods.

In order to introduce you more closely to the methods of influencing the conversion rate of your online store, we decided to create a small checklist that describes the basic decisions and actions that can affect the conversion rate of your site. This checklist is introductory, because as we said earlier, you can influence the conversion rate by a variety of methods. As for the checklist of basic techniques for improving the conversion rate of an online store – it looks like this.

1. Focus on the usability of the site, its usability and user experience

Optimization of an Internet resource is a very important process aimed at ensuring that search algorithms are ultimately satisfied with your resource. But while pursuing the approval of search algorithms, do not forget that people, not robots, give you their money.

The usability of the site is an incredibly important aspect and an eternal companion of the development of the online store, and of any Internet resource in general. The more convenient it is for your customers to place orders on your Internet resource, the more often they do it, and this is statistics. But how to influence the usability of the site and what should be done in order to improve the conversion rate from this point of view?

General changes related to the usability of the site

In order to understand how to improve the conversion rate, first you need to understand the reasons for its low values. To do this, you can contact specialists so that they conduct an audit of your Internet resource. In terms of usability, there are hundreds of different parameters and moments that can scare the user away. One of the most important among them is the loading speed of the site pages and the percentage of offset of the Internet resource template during the loading process. These two parameters are not only catastrophically important for users, recently they have also become separate metrics for the Google search engine. Thus, the company strives to improve the user experience of the user and make the Google search engine the most convenient for consumers.

In addition to the speed and offset parameters, you should also consider much simpler things such as layout and mobile version. If your Internet resource cannot boast of high-quality and intuitive layout, it's time to make changes to it. The result of such a decision should be a complete rethinking of how the user interacts with each individual page of your Internet resource and how he interacts with the entire site as a whole. This should also include the design of your Internet resource as an integral part of the user experience.

The thing is that the user not only strives to get results quickly, he also wants the appearance of the resource to attract him and be convenient for use. In order to improve the user experience, you should think about redesigning in accordance with the latest trends in the web industry. Focusing on trends, you should also not forget about functionality. The fewer meaningless buttons there are in front of the client– the more attention he will pay to the landing pages and the more conversions will be on your Internet resource.

Mobile version

Special attention should be paid to the mobile version of the site, which still does not exist on a certain number of Internet resources. In this case, it is important to realize that more than 60% of users, according to the data provided by Google, use their smartphones to buy groceries, clothes, order tickets and other things. The share of smartphones on the Internet is constantly increasing, and therefore optimizing websites to work with them is a primary task for any company.

If you are just planning to order the creation of a turnkey online store from specialists - pay attention to the principle of Mobile First. This principle implies that the online store is primarily developed for use on a smartphone. After the original mobile version is ready– it will be adapted to work on a PC. Thus, the user gets the same user experience regardless of the device and can use all the functions regardless of which particular device is currently at his disposal.

Creating a smart site search

Creating an online store website is a long process, and its duration directly depends on the size of the catalog of the future Internet resource. The more products in the catalog of your online store– the more chances that you will find what the client needs, at the same time it becomes more difficult to find the necessary product for the client. In order to correct the current situation and improve the user experience of your buyer, you should resort to creating a smart search.

Smart search is a special search bar that can help your customer quickly find the product he needs by simply entering its name or category in the search bar.
This method was perfectly integrated from search engines into online stores. It significantly facilitated the search for the necessary goods and reduced the duration of the user's session from visiting the first page of the site to placing an order.

The significance of such a search is difficult to assess, because it is of great importance for the quality and value of the user experience. The more convenient it is for your customers to order goods from you and the faster they can do it– the higher the chance that the order will still happen, and you will not only get an increase in the conversion rate, but also make a profit.

Each of the listed methods of influencing usability will certainly bring its own result. In order for the result to be similar to the amount of effort spent on it, it is necessary that the process of setting up usability, redesign and creating a mobile version of the site be handled exclusively by highly qualified specialists with specific experience and cases. If you don't want to waste time searching, but want to work exclusively with market leaders, order the creation and optimization of an online store from specialists of the Gloss web studio. To learn more about our studio and what services Gloss web studio provides, you can visit the corresponding pages in the site menu.

2. Presentation of goods and appearance of product cards

As we said earlier, conversion is a useful action, and what could be more useful for an online store than placing an order? In order to increase sales turnover, it is important that all the design elements of your product, its description and technical characteristics are as accurate and attractive as possible.

There are a lot of methods how to influence the appearance of the product catalog and each product card separately. Almost all methods are effective in one way or another. In order to simplify the decision-making regarding the work on the presentation of the product, we decided to list the basic actions that have a noticeable effect. Next, we will look at the most affordable methods of working on the presentation of the product and talk about how to sell your products to the customer.

Work on the design and description of the product

Text information is the factor that the user takes into account when choosing a specific model or product. The more comprehensive your information is– the higher the chance that the user will give preference to a particular product, and your business will receive income. In order to achieve the desired result, it is very important that all the technical characteristics of your products are taken exclusively from manufacturers' websites. This way you can avoid misunderstandings and be sure that the information you provide is true.
Also, do not forget about the titles and descriptions of the product card itself.
Using the provided descriptions from manufacturers is great, but that's what all your competitors do. Your task in this case is to stand out from the gray crowd and offer the user information that he has not received before. To do this, you can contact a specialist who will rewrite the unique description of a particular product. You can also resort to the help of experienced designers who will be able to write a detailed text review of the models you are interested in.

This approach is not really involved yet, and therefore using it - the chance of success increases markedly. Nowadays, it is important for Google that your content is as useful to the user as possible, and therefore a detailed review from a specialist together with descriptions from the manufacturer will be a much more effective solution.

Product presentation and use of photo and video materials

Despite the importance of the text and characteristics, the user primarily buys with his eyes. In order for the product you presented to be more attractive to the client, it is important that you take care of both photos and videos. If you are engaged in the sale of products of your own production or cooperate with those who are engaged in such products and supply them to you for sale – an excellent solution would be to arrange a professional photo shoot for all positions. So you can show a potential customer how great your product is, and he, in turn– will be interested in the purchase.

It would not be superfluous to publish a product review, if any. This will allow your potential customers not to waste time reading template descriptions – and immediately look at the advantages and disadvantages of the product. You can create such a review yourself, but you can also negotiate with techno or food bloggers, thereby receiving additional advertising at the expense of a media personality leading a review of your product.

You can also add a three-dimensional product model so that the user can view all the details of the product they are purchasing. This solution is especially relevant for those who plan to order the creation of a turnkey online store and continue to sell household appliances or wearable gadgets. It is very important for the user to understand exactly how the gadget that he buys will look, and therefore the use of three-dimensional models in this case is more than justified.

Reviews and ratings

When purchasing cheap goods, users rarely rely on someone else's opinion, since even if the product turns out to be of poor quality, it will be extremely difficult to call its acquisition a loss. But when buying expensive smartphones or appliances, users want to get as much relevant information as possible, not only from the store that benefits from selling the equipment, but also from the users who bought it.

By giving your customers the opportunity to leave reviews about the product and evaluate it, you can thereby achieve greater loyalty, which in the future may affect the customer's attitude to your online store. By giving users the opportunity to view reviews and leave them, you thereby show the client that he is the most important to you, and you strive to ensure that he buys the product that suits him the most. In addition, the presence of reviews has a positive effect on the promotion and overall image of your organization, and therefore it is definitely worth adding them to the product catalog.

Focus on important buttons

Very often on the Internet you can find large online stores in the catalog, which are extremely difficult to understand. All the important buttons are scattered on the user's screen, and even intending to purchase a product, the client needs to understand how to do it. In order to save your customers from such a need, you should think about how to focus on all the buttons.

In the case of products and their cards, the most important buttons are the “buy in one click” and “add to cart" buttons. These buttons are of great importance for the turnover of your online store, and therefore the emphasis on them should be maximum. It also depends on these buttons how high the conversion rate of your online store will be, so when planning its creation, decide in advance how you will focus the user's attention on the right buttons. If you already own an online store or do not want to engage in the selection of the necessary accents - contact specialists in the field of design. They will not only help you to redesign the site, but also create attention-grabbing buttons, which in turn can noticeably affect both conversion rates and the final turnover of the online store.

By making the described changes to the product catalog of our online store, you can significantly affect the user experience and the comfort of staying on your site. When thinking about whether it is worth changing something or not, remember that it is the client who brings money to the online store, and therefore if there is an opportunity to increase his zeal for the target action– it is definitely worth doing.

3. Add or improve the interaction of the site with the client

Choosing a product is a very responsible and exciting moment, especially if this product is relatively expensive. Most users need professional help when choosing a product or gadget, but unlike an offline store, there is usually nowhere to take it on the site. That is why most users turn to bloggers for a review and opinion about a particular gadget.

In order to keep your customer as much as possible and reduce the likelihood that he will leave without ordering the goods – you need to minimize his needs to go somewhere. Earlier we have already talked about several methods of providing information using the site, but now we will talk about the direct interaction of the client not only with your site, but also with its operators.

In the age of technology, when a user can buy anything on the site, most users lack professional help and advice on various issues. In order to help your client, you should think about how to set up interaction between him and your team. There are several popular ways to do this, each of which has found its application in a variety of sites of different categories. Next, we will look at several options for how to set up interaction with the client so that the result of this interaction is a completed target action.

Place an online chat on the site pages

In order to achieve conversion, it is important that the operator at the other end of the chat is a real person capable of answering the user's questions, so you will not get off with a bot.

By deciding to launch an online consultant, you will be able to significantly improve the user experience of users, their loyalty to your store, and also significantly affect the percentage of conversions of the online store. Users really like to be taken care of, and therefore if you provide an opportunity to quickly get an answer to an existing question, your client will definitely appreciate it. In addition, such a decision can significantly affect the number of conversions and business profits, since your consultant can provide not only answers to questions, but also recommend certain products in a particular category.

Feedback form

Another popular method of configuring user interaction with your site is the placement of a feedback form, this form assumes that the client can order a callback or message in order to get answers to his questions.

Launching such a form is much easier than hosting an online chat, since in an online chat you need a person who will not only know the product catalog, but will also be competent on all issues related to your products. In the case of the feedback form, the user can ask a question, and your subordinate, having found the appropriate answer to the question, can contact him by phone or by e-mail. Despite the fact that the feedback form is much more convenient for the site owner – the most effective is an online chat, because even a user who is not familiar with technology can get comprehensive information and advice in it, which he needs so much.

Summing up the results of this article, I would like to note that this list of impacts on conversion rates is far from complete. You can find out more information about how to influence the conversion of your online store from the blog of the Gloss web studio by reading our other articles. Well, if you have already made a decision and are ready to order the creation of a turnkey online store from Glyanec specialists - contact us by phone, published on the main page of the Glyanec web studio, or contact us by email, marked in the “Contacts" column. If you have a number of questions about the services provided by the Gloss web studio, use the online chat posted on all pages of the site and get an exhaustive answer from our specialist.

Launch a high-quality online store and get effective promotion by collaborating with the leaders in web development, Glyanec web studio.
 

The popularity of online stores is growing every new year and this process is unlikely to be able to stop anything. Against the background of the situation in the world with the coronavirus pandemic, the growth rate of the popularity of online stores has become even more rapid. At the same time, a huge number of companies that previously provided their services mainly via the Internet faced incredible competition literally in the first two weeks from the start of the quarantine situation.

Many websites and online stores began to lose their positions. The reason for this was the fact that companies from the offline sector rushed to conquer the Internet, as this was the only way for them to survive during quarantines. Despite the fact that two years have passed since the first major lockdown, it is difficult to call the situation on the offline services market stable, and therefore the popularity of online store development and the trend of creating corporate resources has not gone away.

Due to the rapidly growing competition, the owners of Internet resources began to think hard about methods of more effective promotion than those they use now. After analyzing the available data, the companies ' marketers came to the general conclusion that in order to succeed in such an aggressive environment, they will need to take all the most effective strategies and focus on search engine promotion. Before such a conclusion was made, the search giant Google began to talk more and more about the importance of relevance and the benefits of content at the presentations of new updates for the search engine. After such statements-the appearance of new ranking factors was not long in coming, and in addition to high competition – the owners of online stores had to start fighting with the new promotion rules.

Online stores that have existed for many years are much easier to transfer the resulting crisis. The fact is that over the past years they have already gained a customer base, which means that for them the promotion process is just an attempt to attract even more customers and expand their target audience. At the same time, for those entrepreneurs who are just planning to order the creation of a turnkey online store, promotion is the only way for business to survive.

But what ranking factors should you pay attention to? What trends in SEO promotion in 2021 should be taken into account, and finally-how is it guaranteed to achieve results even in such a difficult time for web development and Internet business? We will try to answer these questions in this article, let's get started!

Technical SEO optimization and its trends in 2021

SEO optimization is one of the oldest and at the same time the most effective methods of promoting an Internet resource. This method is based on the user experience, effectiveness and relevance of your offers in relation to the user request.

More recently, another marketing channel, namely RRS, occupied a leading position among all marketing channels for promoting an Internet resource. Due to the sharp increase in demand for the creation of turnkey online stores, the popularity of RRS advertising has declined, since high competition and the desire of all online stores to use RRS advertising for promotion have greatly increased the cost of this type of advertising in all niches without exception.

Due to the fact that such a fast and effective method of attracting customers has become unavailable for most companies, these companies decided to look for other promotion opportunities and then search engine optimization reappeared on the promotion scene. With the help of search engine optimization and promotion of an Internet resource, the site owner can observe a gradual but noticeable increase in organic traffic on his site. In addition, given the current direction of the Google search engine, promotion through optimization is currently the best solution.

In addition to the usual factors that are worth paying attention to, search engine promotion also has its own trends based on the analysis of data from many marketers from various parts of the globe. Trends in SEO promotion are formed depending on the effectiveness of certain actions. Thus, having paid attention to a new trend in search promotion, a specialist can take advantage of the moment and quickly get an increase in organic traffic – bringing only a few changes to the site.

But what trends of SEO promotion should you pay attention to this year? What results can an Internet resource expect if SEO trends are used to improve the effectiveness of promotion? And finally-what factors are fundamental for effective promotion in 2021? Let's figure it out!

What SEO trends should you pay attention to in order to bring an online store to the top of search results
As in any niche, search promotion has its own trends. Following these trends can significantly affect the effectiveness and efficiency of promotion, and therefore all marketers in the world follow them. So what are the trends of SEO promotion in 2021? The list of the most popular and effective trends in the field of search promotion in the current year is as follows:

1. Optimization of site loading

As we said earlier, Google has made it a priority for itself to provide the users of the search engine with maximum comfort. One of the first steps to the necessary result was the appearance of Core Web Vitals. Core Web Vitals is a group of ranking factors associated with different measurements of the loading speed of certain elements of the site and its pages. The main goal of the appearance of Core Web Vitals was the optimization of sites in search results and additional motivation for developers.

Thus, in order for the promotion of an online store in 2021 to be effective, it is important that you pay attention to Core Web Vitals. Core Web Vitals itself consists of:

• Largest Contentful Paint — LCP) - this parameter is responsible for the amount of time it takes to load the main elements of the page of your online store.
• First Input Delay — FID) - this indicator is responsible for measuring the amount of time it took the browser to respond to your decision to visit the online store's website.
• Cumulative Layout Shift (CLS) — this indicator is one of the most important for the user experience. Its results may depend not only on the percentage of rejections from customers who visited your site, but also on the assessment of the quality of the site itself from the point of view of the search engine. The purpose of this metric is to measure the offset of the site layout during loading.

Each of these parameters is of great importance and influence on the promotion of your Internet resource. The fact is that each of these parameters can affect the final assessment of your Internet resource. It will depend on how often your site will appear in the search results, and whether the search engine will give preference to your resource. That is why when planning search engine promotion and optimization of the website of an online store, pay special attention to these parameters.

2. Creating a comfortable design for all types of devices

The use of smartphones to search for and purchase necessary goods has long been something commonplace for most users. However, not all sites today can boast of having mobile versions – from which such companies lose up to 40% of potential orders.

In order for your online store to be successful, and you can receive all kinds of orders, it is necessary that the user can use your resource equally conveniently from both a smartphone and a personal computer. In order to achieve such a result, it is necessary to develop an adaptive layout that will independently be adjusted to a particular type of device.

Despite the fact that adaptive layout is a great way out in this situation – even a well-made adaptive design can become a problem that you will learn about later. The fact is that it is the adaptive layout that most often suffers from shifting layouts during site loading. In order to prevent an excessively high bias rate, you should contact exclusively the leading companies in the field of creating Internet resources and web design. One of these companies is the web studio Gloss.

By ordering the creation of an online store and specifying that you will need an adaptive layout – you will be able to get a great website with a minimum shift of layouts during loading in the shortest possible time. By cooperating with Gloss, you order a resource of maximum quality from the leader of this niche. So by ordering the development and telling the developers about your ideas and wishes, you can be sure that the final Internet resource will be of high quality and promising.

To learn more details about cooperation with the Gloss web studio and order the development of a turnkey online store, you can use the contacts published on the website. In addition, you can also get acquainted with examples of works and reviews of cooperation with us by referring to the corresponding tabs on the Gloss website.

3. User Security

One of the main parameters that affect the quality and value of the user experience is data security. By creating a personal account on the website of your online store, the user wants to be sure that no one will be able to find out his email address and personal data. The issue of security becomes especially acute when it comes to purchasing goods via the Internet and instant payment. The fact is that most Internet users are afraid to purchase goods online, since there is a risk that their credit card data, as well as passwords, can simply be used by fraudsters. In order to avoid such a situation, a secure HTTPS protocol was invented.
 

Https is a guarantee for the user that his data will not leak into the network. The secure https protocol uses encryption to transmit information, which reduces the risk that your data will be intercepted to zero. Search engines take care of the security of their users in a variety of ways. The most harmless fact is that the system warns you if you want to visit an online store or a service site that does not have an extended data transfer protocol. Thus, working with such a site and providing it with your data – you do this at your own risk.

Also, do not forget that recently the lack of encryption has begun to affect the ranking of the site and its success in promotion. The fact is that if your site is not protected in any way, the effectiveness of promotion will be noticeably lower than that of competitors with a secure https protocol. If your Internet resource cannot boast of this protocol – from the point of view of the search engine, your site is unsafe, which means that in order to be in the search results, it needs to be extremely relevant for a specific user search query.

In order to achieve results in the promotion in 2021, you will need to take into account the listed trends. The fact is that they are the ones who now dictate the conditions for developers, and it is from them that specialists are repelled in promoting their projects. Thus, by ordering the creation of an online store and taking into account the listed trends of search engine promotion, you can influence the prospects of your site.

Do not forget that you will not be able to get rid of using trends alone. To achieve results in promotion with the help of trending solutions, it is necessary that the foundation of your Internet resource is perfect. To do this, you will need a team of good specialists and their knowledge of modern requirements for Internet resources. 

The quality of the online store's website as the basis for successful promotion in 2021
Over the past few years, search engines have made it a goal to provide their users with maximum comfort. To do this, within a few years such search engines as Google and Yandex has changed several times their style. New functions and methods of tracking the indicators of the Internet resource were also added. All of the above was done in order to provide users with maximum comfort during interaction with the search engine – at the same time, to give developers the opportunity to track the indicators of their Internet resource, which have become even more important with the latest updates.

Due to the changes and the emergence of new ranking factors, specialists and everyone who wants to create a turnkey online store had to go back to the very beginning. The thing is that the fundamental factor for successful promotion is, first of all, the quality of an Internet resource. In order to achieve results and take a good position in the search results, it is important that the online store does not have any problems with navigation, is easy to use and attracts the attention of users. You can achieve this effect only by contacting specialists.

The quality of the user experience and its value have become one of the main parameters that affect the ranking. If your Internet resource is not relevant in relation to the user's search query, and the product or information published by you are of no interest to the user, it is clearly not worth hoping for effective promotion. In the modern Internet, it is important that the user can instantly get all the information he needs or get acquainted with the technical specifications of the goods he is looking for. If an Internet resource is not able to provide such a service to its potential client, the user often closes the tab and goes to the competitors ' product catalog.

In order to avoid such a situation, it is necessary that a team of specialists is engaged in the development of an online store. This way you will be able to launch a high-quality online store quickly, and at the same time it will not need any corrections. Despite how simple it sounds – it is extremely difficult to find good specialists in the field of creating turnkey online stores.

The fastest and most correct way out in a situation where you want to launch the development of an online store and are not ready to take risks is to turn to the leaders of this niche. Web studio Gloss is one of the best studios in Ukraine. Over the past 13 years, our company has helped entrepreneurs in the development of turnkey online stores, in their optimization and promotion. In the portfolio of the Gloss web studio you will find more than one and a half thousand sites developed by our specialists.

Among the clients of the Gloss company are the leaders of search results in a variety of niches. In addition, our company develops websites not only for companies, but also for government agencies. After reading the reviews and examples in the portfolio, you will be able to see for yourself the highest quality of the work of the Gloss team.

If you are just planning to order the creation of a turnkey online store and are looking for a studio that can implement your even the most complex ideas – order the creation of a website from the Glyanec studio. Our specialists will take your ideas as a basis and combine them with modern requirements for Internet resources – they will create a website that will fully be able to suit you and your customers – and at the same time will have excellent prospects in promotion. In order to order the creation of an online store today, you just need to call the number published on the main page – or resort to the help of an online chat. After processing your order, our representatives will contact you to further clarify the details of the project and tell you how long it will take to implement it. Thus, by ordering the creation of an online store from Glyanec specialists, you will not only get a high-quality Internet resource, but also get a ready-made website much earlier, which will speed up the start of its promotion.

Thus, if you are already the owner of a high-quality Internet resource – you can safely start planning promotion and analyzing your marketing channels. Based on their indicators, you will be able to understand which marketing channels bring you the most benefit and which of them are still worth working with. If you are not sure that there are no problems on your resource, or you would like to speed up your online store to meet the current requirements for the speed of loading pages of the site – contact a specialist. After conducting a deep audit of the site, a specialist will be able to point out to you the errors of the resource, and can even help you with their solution.

If you do not want to spend time and additional funds on site audit, but you want to start moving forward as quickly as possible – order the creation of an online store from the Glyanec web studio. We will create and optimize a website for you that will have the greatest prospects for promotion among all your competitors. If you are not ready to wait and do not want to correct the mistakes of developers-order the creation of a turnkey online store from the specialists of the Glyanec web studio right now! Start your business with a high-quality Internet resource together with Glyanec!

The promotion of an online store largely depends on how well the site was created initially. If the quality of the developed online store leaves much to be desired – it will be extremely difficult, and sometimes impossible, to achieve good results in matters of promotion. Nevertheless, the year 2021 gave the owners of Internet resources many opportunities to succeed in promotion and finally take a leading position in search results. It is about these opportunities that we will talk today.

Having ordered the creation of a turnkey online store from specialists, many entrepreneurs do not even realize that in the future they will need months to reach the top of search results. For some, these positions will never become available, while for others, rising to the top three is the result of fruitful work for several months. The year 2021 boasts an enviable number of innovations and ranking factors that have greatly influenced the effectiveness of marketing tools and promotion in general. Nevertheless, “when some doors close, others open” - this is exactly what happened with the promotion of online stores.

Getting good results in promotion is still the primary task for most Internet resources. Given the many changes in Google's search algorithms, now is the perfect time to order the creation of a turnkey online store from specialists. This moment is made ideal by the fact that most of the established and popular methods have lost their effectiveness this year against the background of SEO, which, according to many, “died”not so long ago. This situation shows how important it is to keep abreast of the industry and keep track of the latest news. After all, now if you have just started developing an online store – you are in an extremely favorable position.

Promotion with the help of RRS, which has been in demand for recent years, is gradually becoming impractical. The reason for such changes was a sharp jump in the popularity of creating online stores and an incredibly fast growth of competition. In order for everyone to get used to the RRS and fast results, each new online store began to focus on this marketing channel, completely forgetting about others. Such priorities have led to the fact that the cost of RRS for most niches of online commerce has skyrocketed, and competition continues to increase. Against this background, Google has released several new updates, in which there is a clear sympathy for promotion with the help of useful and expert content – as the most effective alternative to RRS.

The goal of the search engine, as it was before, remains the comfort and convenience of the client. In order to get rid of sites that do not represent any benefit to customers, the company has placed special emphasis on the relevance of the information provided to the client, its usefulness and compliance with reality. Thus, Google decided to get rid of sites that promote exclusively with the help of RRS and re-optimization with key queries – in favor of sites that represent real benefits and expert content for consumers. Such sites will become the leaders of search results in the current and next year.

But is there a way to achieve results if your site has been around for a long time? Is it possible to take advantage of the current changes in your favor and what needs to be done to make your online store the leader of search results in 2021? In order to answer this question unequivocally, it is necessary to consider the most important points for promotion this year. Knowing in advance, I want to say that even if your online store has existed for a long time, you will still be able to bring it to the top of the search results if you put enough effort and contact specialists. If you are just planning to order the creation of an online store and want to get the best possible result with prospects for the future – order the creation of an online store website from the specialists of the Gloss web studio. The Gloss team consists of developers, optimizers and designers of the highest class who are able to bring your most daring ideas to life. If you strive for perfection and want to get an online resource that can outshine all competitors in your chosen niche – order the creation, optimization and promotion of an online store from the Gloss creation studio. Our team will help you not only to bring all your ideas to life, but also to direct your resource directly to the top of the search results.

In order to order the creation of an online store from Gloss specialists, it is enough to use the number located on the company's website – or resort to the help of an online chat. Regardless of the method you choose – our representative will contact you, to whom you can ask all your questions. You can make sure of the highest level of quality of the sites developed by the Gloss company by visiting our portfolio, using the site menu.

Top 5 methods for achieving site performance growth in 2021

We have figured out the development of an online store, but what should those who already own an online store and do not plan to order the creation of another one do? Changes in the search engine have become favorable for such resources as well. The thing is that companies and sites that simply could not pay for the RRS for fast and effective promotion were forced to stay in the shadows and try to move forward with the help of optimization and use of content. Now this method of promotion is one of the most effective and progressive, while the RRS is gradually moving away, due to its high cost.

Owning an online store and wanting to achieve good results, you will have to spend a lot of effort. Nevertheless, the faster you adapt to the new requirements of search engines and take advantage of the opportunities that we will describe below – the higher the chance of success. After all, not all owners of Internet resources track what is happening in the world of search engines and what ranking factors are becoming the main ones right at this moment.

If you went to this article to find out how to succeed with an existing site – if you did not succeed earlier, then before considering all the currently available methods – make sure that your site does not have any problems.

To do this, you may need a deep audit of the site. The specialist will analyze all the pages of your online store one by one and will try to find all the reasons why the effectiveness of your marketing campaign was so low. After all the problems of promotion are found – they will need to be eliminated immediately. The reason for such a rush is the fact that, having tried to use the possibilities of new ranking factors and promotion opportunities on a site that has a handful of mistakes, you will not be able to achieve the desired indicators. Therefore, before you start promoting an online store, make sure that its optimization was done correctly, and the semantic core of the online store is relevant.

If the website of the online store is in perfect order, and its optimization is carried out at the highest level, you can start SEO chips that can give you good positions in search results in 2021. The list of such chips is as follows:

1. Improving the usability of the site

In 2021, if your site is not convenient, no one needs it. To achieve good results in promotion, it is very important that the online store that you ordered was originally made with an intuitive structure, navigation and user-friendly design. After visiting your store's website, the user should immediately understand how to get to the catalog and find out more information about you. In addition, it is important that all buttons and elements that you can interact with are marked.

In order to evaluate the results of changes and usability in general, you may need a variety of metrics and heat maps. With the help of the bounce rate, you can understand how many users came to the main page of your online store and did not find what they needed, after which they left the site. Heat maps will be needed to track the most popular pages, and to optimize them if necessary. In addition, with the help of metrics, you can also track which page most often becomes the last in the user's session, and after analyzing it, find the reason for refusing to further familiarize yourself with the site. Such attention to usability can provide you with an increase in indicators and a change in the position in the search results.

2. Working on the page loading speed

As we mentioned earlier, Google has set a course to improve the user experience from interacting with the search engine and increase the search performance for customers. Thus, any parameter that can somehow cause discomfort to your client automatically affects the indicators of your Internet resource. One of the main parameters that can affect the effectiveness of promoting your resource is the speed of loading its pages.

Having initially ordered the creation of an online store from specialists, you discuss with them the work plan for the development and further optimization, if you are planning it, of course. Despite the fact that there are many web studios available on the market that provide a full range of services in the field of creating, optimizing and promoting Internet resources, it is extremely difficult to find really good specialists. If at the moment you are just in search of specialists for the development of an online store and its further optimization-contact the specialists of the Gloss web studio. Our company has one of the best teams, which includes both developers and designers, as well as optimizers. By ordering the creation of a turnkey online store and its further optimization from us – you can be sure of the highest quality of the work done and the absence of any problems with optimization.

The problem of the site page loading speed is currently one of the most acute for most Internet resources. Due to the fact that previously this site parameter was not given so much attention – an extremely small number of sites can boast of fast page loading. Nevertheless, this parameter can be influenced by contacting specialists.

By optimizing the loading speed of site pages, you can significantly increase the quality of user experience, which has a positive effect both on customer loyalty and on the evaluation of your site in terms of ranking factors and search robots. If you want to rise to the top of the search results and provide your customers with the maximum level of comfort, make the issue of optimizing the loading of pages of your online store a priority, so you will not only be able to improve user interaction with your site and the overall comfort of the Internet resource, but also get a much more pleasant assessment from the search engine.

3. Comfort when interacting with mobile devices

Mobile devices have long been the most popular gadget among all existing ones at the moment. Users practically do not part with their smartphones, and many even work with them. It is for this reason that the Google search engine decided to place a special emphasis on the comfort of using any site from the search results on a smartphone.

The company's goal is to provide users with the opportunity to use search results sites equally conveniently both using a smartphone and using a desktop computer. In this regard, sites that do not have a mobile version or an adaptive design have lost their positions in the search results, and were forced to adapt very quickly to the new requirements for a good ranking of the site.

If you plan to order the creation of a turnkey online store, you can initially create a website for use with mobile devices, and then adapt its elements to work on a desktop computer. Thus, specialists will be able to get rid of the need to place a dozen elements from the full – size version of the site-for mobile. In addition, this parameter is extremely important for usability, because no matter what device the user visits your site with, it must have the same capabilities.

If you already own an online store and still do not have a mobile version of your site, now is the time to think about creating it. Otherwise, without developing a mobile version for your online store, you risk being on the 3-5 page of the search results, where about 35% of users will get to your Internet resource, among those who are interested in your products.

In order to prevent such a situation, the most correct solution would be to launch the development of a mobile version of the site right now. This way you will not only be able to protect your site from an unexpected loss of positions in search results – but you will also be able to increase the volume of traffic thanks to customer loyalty and their gratitude for the opportunity to purchase goods with convenience.

4. Using anchor links to navigate between pages

For comfortable transitions between pages on a small online store, a few clicks are enough for the user, but what if your online store has many categories, and the number of products in the catalog exceeds 10 thousand? Of course, use anchor links!

Anchor links are links attached to key queries on a particular topic. Their main task is to reduce the time for the client to search for the page he needs. Due to the fact that such links can be embedded in the description, articles or any other content, your client can find the product he needs several times faster. Thus, reading an article on choosing a smartphone from your blog, the user may stumble upon the model that interested him the most. By attaching a link to the model name and making it clickable – you can not force the user to search for this model independently. By clicking on its name, the user will be able to quickly and easily go to the product page – and from there to place an order. Thus, you not only reduce the amount of time required for the customer to search for a product – but also significantly simplify this process.

Such changes have an extremely positive impact on the user experience and in the future can play a role in the effectiveness of promoting your site.

5. Updating the content

Every user who uses the Internet at least once in his life has come across irrelevant information. Often, such information is present on the first page of the search results, because at the time of its relevance, it was correctly optimized and in demand among users.

In order for users of the Google search engine to receive exclusively relevant and useful information, the company has introduced a whole list of ranking factors abbreviated as E. A. T. The essence of these ranking factors is the relevance, authority and expertise of the content provided to users.

Thus, if your article is outdated and is no longer able to serve users – its impact on the promotion of your Internet resource will be much lower than if it were relevant. The fact is that we live in a rapidly developing world, which means that if your article is not relevant, most likely it already has nothing to do with reality. Such content, according to the company's idea, should soon completely leave the first pages of the search engine, which means that all owners of Internet resources and blogs should be prepared for this moment.

The simplest and fastest method of updating information is to delete old materials and create new ones. This way you will not only be able to get rid of materials that do not correspond to reality, but also make your blog more interesting for readers. You can also update the information in articles and product cards by editing them. But this process can require a huge amount of resources, time and effort from you. Also, you can not touch the old materials, but simply publish new ones. This way you will not activate old articles, but add new useful materials to your blog of the online store. By placing new articles on the first page of the blog, you will simplify access to new data for users, and by optimizing articles in accordance with the updated semantic core, you will reduce the risk that users will stumble upon irrelevant information.

Using each of these methods, you will somehow be able to improve the position of your Internet resource. If you want to achieve maximum effectiveness from promotion – the best solution is to resort to all methods at once.

Summing up, it is worth saying that each of the listed methods is able to bring maximum benefit only if your site does not have any internal problems. If such problems are present – it is better to deal with them first, and only then take up effective promotion.

If you are just planning to order the creation of a turnkey online store, then contact the leaders in the development of online stores and web resources – the Gloss company. Our team will make every effort and experience to ensure that your online store reaches its intended goals as quickly as possible.

Help your website to reach its full potential or launch an online resource for your business with the Glyanec web studio. Start your successful business with a high-quality Internet resource with us!
 

SEO is one of the most effective, old and at the same time popular channels for promoting Internet resources. When ordering the creation of a turnkey online store, an entrepreneur already knows that he will need a specialist in optimization and content creation – in order for the promotion of an online store to be really effective.

The topic of SEO promotion is shrouded in many myths and legends. Due to the fact that this marketing channel is one of the oldest among others, it is not surprising that a lot of different opinions have appeared during its existence. Nevertheless, for the effective promotion of an Internet resource in the current year, it is important that when ordering the creation and promotion of an online store, you know what is reality and what is fiction. Understanding how SEO works and that the information present on the Internet has nothing to do with reality – you will save yourself from unnecessary doubts and will be able to concentrate on the systematic promotion of the Internet resource.

Myths and legends related to SEO

As we have already said, SEO is one of the oldest methods of promoting Internet resources. Therefore, it is not surprising why so many myths have accumulated around the creation and promotion of websites.

To achieve results and develop a marketing strategy, it is necessary that you know what SEO is, how it works and what is true and what is fiction from the information offered to you. But how to separate the legend from reality? To do this, we have collected the top most popular myths about SEO and decided to tell you about each of them.

The list of the most popular myths about SEO optimization, promotion and results of this marketing channel is as follows:

1. The lack of efficiency from SEO and the actual uselessness of this marketing channel

If you have been interested in the topic of promoting Internet resources and their creation for a long time, you have definitely heard that “SEO is already dead”. This opinion was reached by marketers at the moment when PPC advertising began to gain momentum and quickly bring traffic, unlike the same SEO. After conducting an analysis based on the indicators of similar sites for one period of time, PPC advertising really turned out to be more effective, which is why some experts simply wrote off SEO.

Despite this, given the new ranking algorithms and Google's goals at the moment – we can safely say that SEO promotion is the most alive of all. Against the background of a sharp rise in the price of RRS advertising for all niches, and the actual inexpediency of paying for each user click, given the huge competition, marketers this year came to the conclusion that SEO is not only alive, but also more effective. The thing is that SEO promotion, even if it does not bring big numbers right away, but at the same time the effect of such promotion lasts many times longer than from PPC advertising. At the same time, SEO optimization and promotion are less expensive from a financial point of view, and in the dry balance, the site owner will receive approximately the same indicators – at a completely different cost.

2. SEO is a system that is impossible to master and understand

This opinion is usually reached by marketers who are just starting their career. The thing is that for ranking sites, sex systems on average use more than 200 factors, most of which are still unknown. From this we can conclude that the concept of SEO optimization appeared exactly when specialists were able to systematize the data obtained with experience – and use them in practice.

Having launched the SEO promotion of an online store, you can never be 100% sure of a specific success rate. Nevertheless, high-quality optimization and competent promotion with the help of SEO can bring excellent results. In order to achieve them, it is important to cooperate exclusively with qualified specialists who understand not only the most fundamental aspects of SEO, but also track all changes and the appearance of new ranking factors.

3. Getting results from SEO requires a huge amount of time.

One of the most popular myths about SEO is the myth about the duration of obtaining results. On the Internet, you can often find articles that indicate that to get results from SEO promotion, you will need to wait not a week or a month, but years. We hasten to reassure you, in fact, this is not the case.

In order to get the first results from SEO promotion, you will only need constancy and a little patience. You can achieve significant and noticeable results with the help of SEO in just 4 weeks. On the other hand, if you publish optimized content for one article once a month, it may take you years to get a really noticeable result.

4. The cost of SEO is very high compared to other marketing channels

In fact, this myth has absolutely nothing to do with reality. The fact is that SEO offers a long-lasting effect and permanent results. Using SEO to promote your online store, you can be sure that over time the traffic indicator will increase, as well as the number of conversions. At the same time, improperly optimizing the site or trying to promote with non – unique content-you are unlikely to be able to recoup the money spent.

Any promotion on the Internet requires funds. Depending on what result you want to get, the cost of promotion may vary. The main thing in the question of "expensive” or" inexpensive” is to understand what will be really profitable for your online store – and what will become an excess.

5. It is impossible to launch and promote a new website using SEO

This myth still has something in common with reality, but this part is incredibly small. The fact is that if your competitors ' sites have been around for a long time, have a database of high – quality content, links and customers, then it will be difficult for you to bypass them. Nevertheless, using effective marketing strategies, resorting to optimizing the site and content as often as the strategy requires, you can quickly catch up with your rivals, and even bypass them.

6. Using SEO can harm your resource

This conclusion was born in the minds of marketers at a time when in 2016, sites that were promoted with the help of a huge number of purchased links and non – unique content began to lose their positions sharply. The thing is that the sites that lost their positions were not useful and did not represent any value for users. Nevertheless, due to the huge link mass, they were kept in the leaders of the search results, which is why users had to scroll through the search results until they got to a really useful site.

At the moment, search engines strongly welcome the use of SEO and even increase its importance in ranking issues. It is important for any search engine that the client receives the most high-quality and relevant information, and SEO is just necessary to search for such information in the search engine catalog.
By optimizing your site for all the requirements of the search engine from the point of view of SEO, you will thereby simplify the task for search robots, because they will be able to find your Internet resource much faster than the sites of your competitors.

7. SEO consists only of links

Another popular misconception among users and novice developers. For a long time, the link mass was of great importance for promotion, and could provide the site owner with good traffic and a position in the search results. After Google launched the “Pinguin " filter – the number of sites promoted solely due to the link mass – sharply decreased. Most of these sites were of no value to the user, and therefore the company used filters to deprive the sites of their old positions.

Despite the fact that these events took place quite a long time ago, the opinion that SEO is only an accumulation of link mass is still floating on the Internet.

In fact, SEO boasts a huge list of tools that can affect the success of promoting your Internet resource. Each of the SEO tools has its own efficiency and effectiveness, so you will be able to achieve maximum performance in a short time only if all the available tools are used for their intended purpose and in accordance with the requirements of the search engine.

The listed myths are only a small part of the extensive folklore associated with SEO website promotion. Nevertheless, because of them, a huge number of entrepreneurs refused to promote using SEO, which is why in the future they had to spend large budgets in order to achieve their goals.

When planning promotion using SEO, it is important to remember that its effectiveness directly depends on the quality of your Internet resource. The better the online store was created, the more chances that your promotion will be very successful. But how to create a high-quality turnkey online store in 2021?

Where to order the creation of an online store on a turnkey basis
The development of an online store is a process divided into many stages. In order to develop a turnkey online store and give it prospects in promotion – it is important that the development itself is handled exclusively by professionals in their field.

If you are planning to order the creation of an online store, but still have doubts about which company to contact – order the development of an online store from the Glyanec web studio. Our company has been creating turnkey online stores and corporate websites for more than 13 years. Our clients include leading Ukrainian companies in various industries. The Glyanec team is highly qualified specialists who are able to create a website for you not only taking into account the modern requirements of search engines, but also taking into account your personal preferences.

Enlist the support of the best web studio in Ukraine and launch an online store of the highest level, together with Glyanec.

The development of an online store is a painstaking process that requires maximum attention from specialists. Despite this, in the process of creating a turnkey online store, novice specialists often make mistakes, because of which in the future sites lose some of their prospects, and their owners have to invest more money in promotion to get the desired results.

You can avoid such a situation by contacting specialists and companies that are leaders in the niche of creating Internet resources – such as Gloss. Web studio Gloss has been creating websites for 13 years and during this time we have become the best in our field. To make sure of the highest quality of websites, as well as to get acquainted with the customer reviews of the Gloss web studio, you can use the site menu, but this article will not be about that.

The process of promoting an online store requires no less attention and skill from specialists than its creation. However, unlike development – in the case of creating an SEO promotion strategy, the chance of making a mistake is much higher. But how to develop a strategy for promoting an online store? How exactly do specialists create strategies for promotion and what aspects should you pay attention to in this matter? We will talk about this in this article, let's get started!

Developing a search engine promotion strategy, which is important to consider in order to become the leader of your niche

Search engine promotion is an integral part of website development. Despite the fact that the effectiveness of RRS is much higher than that of standard SEO optimization, the cost of RRS in certain niches has long gone beyond an attractive marketing channel. Now the RRS is perceived as a simple and quick option to get good statistics-without any guarantees and at very high prices.

Due to the rise in the cost of RRS and the fact that the Google search engine is increasingly talking about the superiority of expert and useful content over high – quality advertising, most site owners have begun to resort to optimizing their resources. Such optimization, provided that there are no critical errors on the site, as well as a properly assembled semantic core, can bring an excellent result, but it is worth remembering that search engine promotion is not just optimization, but a whole set of actions.

In order to develop a really effective and working search engine promotion strategy, you will need to enlist the help of marketing specialists. Experienced marketers, based on the analysis of your competitors and their own knowledge about certain niches, can create a promotion strategy for you, but what does the process of creating a strategy consist of? What aspects do specialists pay attention to and why is it so important that you turn to a good marketer?

The process of creating a marketing strategy and aspects that are worth considering

Like any other part of the Internet world, strategy development requires the work of several specialists and a large amount of data at once. The more useful data will be used when developing a strategy for your online store, the more effectively it will be promoted and the more likely it is that this strategy will become a happy ticket for your organization.

Creating a strategy for promoting an online store is divided into several stages, each individual stage has its own block of tasks, the result of which will become a success for the company in the future. As for the structure of creating a strategy for SEO promotion in 2021, the list of points that need to be taken into account is as follows:

1. Prioritization and difficult choices

Creating an online store requires the future owner to be able to make complex decisions for the benefit of his web resource. In the issue of SEO promotion, such a scheme also found a place. It is simply impossible to take on all aspects of the site, their optimization and promotion. For this reason, experts in the field of SEO promotion usually set priorities, depending on the data obtained during the analysis and the wishes of the owner of the Internet resource. Thus, a specialist in the field of optimization and promotion of online stores using SEO will have to understand which niches or elements of the site are most effectively promoted at the moment. In addition, when choosing specific details of the site, the specialist should estimate the cost and the amount of time it will take to achieve the goals. Of course, the ideal solution will be the one that requires the least amount of money, but at the same time is the most effective. Unfortunately, such situations occur extremely rarely.

Having come to a common denominator with the site owner and the statistics of time and labor costs, a specialist in the field of SEO promotion makes a final decision on the basis of which block or service his marketing strategy will be built and how exactly it will help the Internet resource.

2. Search and analysis of competitors

After the main direction or the page that the marketer will promote in the first place is determined, the time comes for competitors. Now there is incredibly high competition in most niches, due to the high demand after quarantine and the mass relocation of offline companies to the online environment. Such relocation has led to the fact that it is becoming increasingly difficult to achieve effective promotion, and it is becoming impossible to get to the first positions at all. Nevertheless, using the information available in the public domain correctly – you can still help your site to succeed.

In order to save time and money, the next step after determining the main page will be to get acquainted with competitors. In any niche, no matter what you work in, you will always have competitors. Some of your competitors just yesterday ordered the creation of a turnkey website – and today they are already doing business. Also, competitors can be found among sites that are more than 10 years old, and they still occupy top positions in search results, thanks to the competent use of tools and available information.

After analyzing competitors ' websites, your marketer can separate unnecessary details from the essence of the issue, with the help of which you, as well as other members of your team, will be able to personally familiarize yourself with marketing channels and a list of those tools with which your competitor has achieved success.

Such information is incredibly valuable, because unlike competitors, you do not have to fill your own cones, because others have already taken it up. After collecting all the data about your competitors and systematizing them – the specialist will have an almost ready-made strategy in which you will need to make a small number of edits. Thus, a ready-made strategy based on the knowledge of a specialist in this field, as well as created taking into account the victories and defeats of your competitors – you will be able to promote your Internet resource almost without any problems and costs.

3. Updating and elaboration of the semantic core of the online store

The semantic core is a fundamental element of search engine promotion for any web resource. The semantic core itself consists of user search queries that are relevant to your services and products. Using these questions in the content and pages of the online store allows you to make the site and products more relevant in relation to the user's search query. Thus, your site may appear on the first pages of search results, if the pages of your web resource are the most relevant relative to the user's request.

With the help of the semantic core, the most important elements of the site are built, it is of great importance, since promotion and its effectiveness depend on its quality. For example, if negative words hit your semantic core – you should not wait for a large amount of useful traffic.

Negative words are the key queries of related topics. Such requests include those that are suitable for several types of products in different niches at the same time. Such words can bring a large amount of traffic to your site. However, due to the fact that the user was not looking for your products, but something else, the use of negative words can greatly affect the bounce rate. At the same time, promotion with the help of negative words makes the marketing program more expensive. After all, despite the excellent figures in the site traffic graph – in fact, there are no conversions and an increase in the turnover of goods-there is no observed. You may need the semantic core of an online store for:

• Development of the site structure

When creating a structure, you can use keywords from the semantic core. In this way, you can increase the relevance of certain landing pages and increase the chances that your potential client will visit these pages.

• Creating new partitions

Focusing on the most popular search queries in your niche, you can come to the conclusion which sections are missing on your resource. Thus, by adding new pages to the structure, you can significantly increase the usefulness of your Internet resource from the consumer's point of view and, of course, attract more customers – by publishing useful and expert information.

• Optimization of the landing pages of the site

The use of keywords of their semantic core is the fundamental principle of search engine promotion. Using these queries, you thereby make the pages of your Internet resource more relevant in relation to the search queries of customers, thereby increasing the chances of certain pages getting to the first page of your client's search results.

• Content development

At the moment, the RRS is going through hard times, and search engines are heading for high-quality, useful and expert content. Using keywords from the semantic core in creating content for your web resource can help an online store slowly but surely move towards the top of the search results. Using keywords in the content, you thereby make it more relevant, and if your article is also expert and represents some benefit for consumers, the chances that your online store will be in the first positions of the search results increases dramatically.

• Creating a link

Linking between the pages of your online store is a great way to save your client's time and provide him with all the conditions for convenient information search. By ordering the creation of a turnkey online store and developing content for it – you already know what the structure of your site will be and where this or that information will be located. Using key queries from the semantic core and attaching links to them to go to other sections or to other pages of the site – you can help your client not only save time on reading the material to the end, but also provide an opportunity to quickly and conveniently find the page that interested him. High-quality linking is of great importance for the value of the user experience, so it should not be ignored.

Thus, by resorting to the above tips, you can improve the position of your online store and achieve great results in promotion. It is worth considering that if your site is already old enough, then updating the semantic core may not be enough to get this result. In order to determine the list of points that need to be changed in accordance with the current trends and requirements of search engines, you should turn to a deep audit of the site. After conducting an audit of the site, the specialist will be able to tell you or the team of specialists with whom you work, exactly where mistakes were made and what exactly needs to be corrected. After the audit report is ready, your team will be able to start working.

If you are just planning to order the creation of a turnkey online store – you are very lucky. Recently, there have been the greatest number of changes in the course of development of search engines and the most important decisions are being made. Thus, by launching the creation of an online store today – your site will already be developed taking into account all the current requirements of search engines, and it will be much easier to start promoting such a site in the future than an existing one.

However, to achieve this goal, you will need a team of specialists who are ready to create an online store of the highest level for you. Due to the high competition, any compromise can affect the prospects of your site, and therefore you should turn to the leading web studios in this niche. One of these studios is the Gloss company.

By ordering the creation of an online store from the specialists of the Gloss web studio, you will get an intuitive, high-quality and up-to-date resource from the point of view of all the requirements of search engines. Gloss specialists are developers, designers and marketers with many years of experience behind them, who have created more than a dozen websites that have become the first in search results. If you want to achieve good results and are not ready to put up with constant bug fixes after working with novice studios-order the creation of a turnkey online store from us!

For 13 years of work, the Glyanec web studio has created more than one and a half thousand sites for a variety of niches and we do not plan to stop there. If your goal is leadership in your niche and you want your site to become the first in search results – you will need a high-quality resource and effective promotion, which the specialists of the Glyanec web studio can also help you with. Having ordered the creation and promotion of an online store in the Glyanec company – you will receive a comprehensive service, thanks to which you will have the opportunity to ask experts for advice at any time, after the site has already been launched. Among our regular customers are companies that are leading in different niches – and your online store can become one of such companies.

Order the creation of a turnkey online store from the specialists of the Glyanec web studio today – and become the leader of your niche tomorrow!
 

Competition in the field of online commerce continues to gain momentum, and it is becoming increasingly difficult for sites to hold their positions. Having ordered the creation of an online store now – you will plunge into a rapidly developing market, with high competition and demand, regardless of the niche. Due to quarantine restrictions and long quarantines earlier, most users are already used to buying on the Internet, so the demand has not faded even after the completion of total lockdowns.

As we all know, where there is demand, there is also supply. Thus, dozens of online stores are created every day, and each of them strives to take top positions in search results. A wide variety of marketing channels are used to bypass competitors, but in fact, in order to become the best in the niche, it is enough for you to develop the right strategy and interact with the user at the proper level.

But how to cope with the competition if you have just started developing a website? Does it make sense to try to surpass competitors if you have just ordered the creation of an online store and finally-what should you pay attention to to make your online resource the best? This is exactly what we will talk about in this article, let's get started!

Competition: How to determine who is a competitor and why it is so important

Competition in the field of online commerce is extremely high due to the high demand among consumers. At the same time, having a choice – each user personally decides which online store to cooperate with. Dozens of factors can affect customer loyalty, but the main one is still the position in the search results. The fact is that being in search of a certain product, the user wants to get the information he needs as quickly as possible. Nowadays, customers are not ready to spend more than ten minutes searching for the necessary product. And according to research, only 40% of users get to the second page of search results.

Of course, if your site occupies a place on page 5 of the search results – you should not expect a large amount of organic traffic. This position is extremely unfortunate and indicates that even if a marketing campaign was launched – its effectiveness remains under a very big question. In order to change the situation and take a more favorable position in the search results, you will need to perform a lot of manipulations. Among the mandatory ones, it is worth noting the order of optimization of the online store's website and the development of a new marketing strategy. In addition to these, there are also dozens of ways to influence the ranking of your site, but where to start? What points should you pay attention to first and what result can you get?

The quality of the site-as the foundation of your success

Despite the fact that the e-commerce market is developing very quickly, it is still problematic to find a good website. The thing is that as soon as the first quarantines were announced, absolutely all companies began to develop websites, including those who could not turn to specialists. Because of this, the developed online stores, although they affected the statistics and the number of resources – did not affect the real competition between the sites in any way. At the same time, in order to bypass at least these sites, your Internet resource should be better assembled, developed, designed and optimized.

To effectively promote an online store in 2021, you will need specialists with extensive experience in the field of development and promotion. This need is explained by the fact that only by cooperating with leaders in the niche of creating turnkey online stores, you will be able to get an Internet resource that will be well ranked and systematically move to the top of search results.

Experienced specialists will be able to develop an intuitive structure and navigation for your online store, which also plays a role in evaluating your resource from the point of view of search robots and ultimately affects the ranking. In order for the prospects of your online store idea not to fade due to the fact that the site is being developed by beginners, the best solution for you will be to contact eminent specialists and companies where they work. The thing is that even if you try to save money on website development and turn to a novice studio, you will most likely spend more than you need. The problem of amateurs in the development of Internet resources is that the number of mistakes they made during development sometimes exceeds all reasonable limits.

An audit of the site in order to find the mistakes made and their further correction will also require a considerable amount of time, and after calculating all the costs and the cost of correcting the shortcomings, you will come to the conclusion that it would be much cheaper to contact specialists from the very beginning. If you are planning to start your business on the Internet and want to achieve significant and noticeable success in the field of online commerce – you will need a well-designed, optimized and properly designed website, such sites are created by the Gloss studio. By ordering the creation of an online store from the specialists of the Gloss web studio, you will be able to get an Internet resource of maximum quality in a short time. Thanks to the experience of developers, designers and marketers who make up the Gloss team, you can be sure of the highest quality of the online store being developed.

In order to personally verify this, visit the website menu and go to the company's portfolio. There you will find more than one and a half thousand resources that the Gloss web studio team worked on creating. Among our clients are the leading companies of Ukraine and the nearest foreign countries. We do not plan to stop there and are already expanding our own horizons of cooperation. So if you want to order the creation of a turnkey online store, hurry up.

In order to order the creation of a turnkey online store from the specialists of the Gloss web studio, you only need to use a phone number or an online chat posted on the company's website. Also, using an online chat or by calling the number published on the site – you can clarify all the questions that interest you in the context of the development of an Internet resource or your author's project.

If you are thinking about ordering the creation of a turnkey online store, or are already looking for a studio that can implement your most daring ideas – contact us. Cooperating with the Gloss web studio, you not only get a high-quality Internet resource – but also a lot of opportunities. Our company is engaged not only in the development, but also in the optimization and promotion of online stores. If you need an advertising campaign or you want to get the first users on the day when the site is launched, order the promotion of the online store from us. In order to order the creation of an online store, its optimization or promotion, you need to leave a request on the website, or contact our representatives by phone number published on the main page of the website of the Glyanec web studio.

By launching a high-quality Internet resource, you will already get the foundation for the further success of your company. The thing is that absolutely all search engines nowadays strive to provide the most convenient, correct and relevant information to their users. It is not so easy to get the attention of search algorithms due to the high competition these days. By focusing on the quality of the Internet resource and its optimization - by placing an order for the creation and promotion of an online store from the specialists of the Gloss web studio – you will significantly increase the chances of your Internet resource for success, and you will also be able to get your dream site in a short time. To get acquainted with the reviews and examples of the work of specialists of the Glyanec web studio, you can visit the corresponding pages in the Gloss website menu.

How to cope with competition if the site is already launched: Checklist how to improve the position of an online store in search results
It is somewhat more difficult to achieve success with an already created online store than with a newly launched one. The thing is that the trends in the field of promotion, as well as the requirements of search engines for web resources, are becoming more and more difficult to fulfill every year. It is often extremely difficult to optimize an old site for new trends and search engine requirements, and sometimes it is not possible at all. Nevertheless, there are several ways to influence the success of your Internet resource, even if it has been launched for a very long time. The list of methods that can improve the position of your Internet resource and give your company a second wind is as follows:

1. Competitor analysis

The fact that online commerce is developing by leaps and bounds and dozens of new web resources appear every day – in a sense, it can play into your hands. In order to benefit from a highly competitive environment, you should turn to your competitors for help, of course not directly.

In order to create an online store that can bypass your competitors in a niche-first of all, you should understand who your competitors are. To do this, it will be enough for you to open the "incognito" mode in your browser and enter the query in which you are working in the search bar. After the search results are on your screen – you should separate the sites promoted using contextual advertising – they are highlighted with the word " advertising” and the sites that occupy the top positions in terms of organic output after the separation is done, you can start analyzing competitors.

By contacting specialists and web studios, you can order a competitor analysis service in order to get as much information as possible about how exactly your competitors have achieved success. Competitor analysis consists of many parameters, but the main ones are marketing promotion channels and marketing strategy analysis. By contacting a specialist in this field, you will be able not only to carefully consider the entire chronology of events of your competitor, but also to understand exactly how he achieved his positions in the search results.

Using the received data, marketers will be able to create the most successful marketing strategy for you. In addition, unlike a competitor who had to go through a lot of mistakes and failures – you will get a working strategy without any losses. Thus, by examining the sites of your competitors, specialists will be able to help your online store achieve success much faster than if you decided to go all the way of your competitors entirely. In addition, the study of competitors can save you from unnecessary expenses caused by mistakes in promotion and correcting shortcomings of the marketing strategy.

2. Audit of the website of the online store

After your specialists have analyzed the websites of your competitors, it's time to take up your own website. In this case, we are considering a situation in which you have had a website for a long time, but the speed of its promotion does not suit you, to put it mildly. In order to understand what is the reason for the slow promotion and what exactly prevents your online store from taking high positions in search results – you will need a site audit.

Website audit is a service provided by specialists in the field of marketing and development of Internet resources. Its essence is to analyze the site, consider it to the smallest detail and identify problems that cause the promotion does not bring the planned results.

As a rule, it is advisable to conduct a site audit at least once a year, since search engines can be transformed beyond recognition during the year, and the appearance of new metrics and ranking factors can leave no stone unturned from your marketing strategy. In order to prevent anything like this from happening, it is recommended to contact audit specialists at least once every six months. However, most site owners do not attach great importance to this point, exactly as long as the budget for promotion does not begin to exceed all reasonable limits.

If you have ordered a turnkey online store from specialists for a long time, successfully launched it and have been trying to move higher in the search results for several years, but you do not succeed – there is a high probability that a number of mistakes were made during the development of a turnkey online store. In order to understand where to look for these errors and how to fix them, you will need a site audit. A full site audit is a detailed study of your entire resource in order to find the reasons for the decrease in the effectiveness of promotion. After all the errors and inaccuracies of the site are identified – you will be able to contact the auditor or other specialists so that they correct the items marked in the list of errors. After the errors are corrected – it is likely that the effectiveness of the promotion, and consequently the funds invested in it, will increase dramatically, and the traffic indicator of your Internet resource will slowly but surely creep up. It is not necessary to cancel the probability that such a result may not be, there may be a lot of reasons for this, but as a rule, the most basic of them are the sale of unclaimed goods or the provision of low-quality services. If you optimize the site and achieve good indicators, customer loyalty in this case will be on a par with the attitude of the search engine to your web resource. Thus, if there are a lot of negative reviews about your company on the Internet – you should not expect that immediately after the audit and correction of all errors, there will be no end of customers.

3. Creating your own unique offer

Despite the fact that many people believe that all the ideas have long been invented-brands and online stores prove the opposite every year. Having come up with your own unique offer, you can significantly increase the interest in your Internet resource from potential buyers, thereby increasing the indicator of organic traffic and the turnover of your business.

In order to achieve this result, you should contact specialists who are able to analyze the main segments of your target audience. After all the data about the CA is collected – it will be time for creativity and inventing methods for solving the client's problems.

The process of developing a special offer can take a day, or even several months-it all depends on the pain of customers, how much you can influence them, and finally – how profitable it is. Despite the complexity of the process – if you still manage to come up with a chip for an online store designed to order – you will definitely succeed in getting an increase in organic traffic and turnover.

Summing up the results of this list, it is worth saying that in addition to the listed methods, there are dozens of others. Optimizing your site for new metrics and being one of the first to start publishing unique, high – quality and expert content is also an opportunity to achieve the desired results. Anyway, in order for your content and products to attract users, it is important to take care of their convenience and the aesthetic component of using your online store in advance. By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you can get a website that will not only work like a Swiss watch – but will also be attractive in appearance. Also, the online store developed by the specialists of the Gloss web studio will be fully optimized for the current ranking factors, so that the effectiveness of promotion is at the desired level. Among other things, the Glyanec web studio also provides assistance to its clients if they suddenly have any problems with the site.

Thus, having ordered the creation of a turnkey online store from the specialists of the Gloss web studio – you get an online store of the highest level, with great prospects and opportunities in matters of promotion. You can also order a promotion from the team of the Gloss web studio, because our team includes some of the best marketers in Ukraine.

Entrust your website to the studio for creating web resources – Gloss, and help your business become better. Step over your competitors and take the top positions in the search results together with the specialists of the Glyanec web studio.
 

The creation of an online store and the launch of a business in the field of online commerce is a joyful event, which is preceded by a whole set of complex choices and decisions. One of the most difficult decisions in the launch of an online store and business in general is the choice of a niche and the type of goods that you will be engaged in. Everything can depend on this choice, starting from your revenue and ending with whether you will be able to achieve success in commerce. Anyway, the question of choosing a niche arises for all entrepreneurs and it is very difficult to stop at one thing. It becomes even more difficult at a time when you already want to order the creation of a turnkey online store from specialists, and you have not yet decided on a niche.

The market is constantly changing, and people's interests are also changing. This further complicates the process of choosing a niche for your future business on the Internet. In order to simplify your task and help you find the answer to the question “what is my niche?” we have created a small checklist. With the help of the points that we will discuss later – you will be able to answer the question what kind of business would you like to do? What parameters should you pay attention to when choosing a niche and finally-how to understand whether the business will be profitable or not - even before its launch, let's start!

Choosing a niche and direction of an online store: What to focus on first and what to focus on last

Choosing a niche for your online store, you literally make the most important decision in the life of your business. The success of your business will depend on how well you choose a niche. Therefore, it is necessary to approach this issue as thoroughly as possible. In order to make your task easier – we decided to create a short checklist of questions that you need to answer. Having answered these questions, you will be able to make the right decision and launch the development of an online store-already knowing in which niche you want to work.

The list of questions and points that you need to pay attention to when choosing a niche for an online store is actually small. Nevertheless, each of the following points is of great importance, and can influence your decision. As for the checklist itself, the list of its items is as follows:

1. Personal desires and preferences

The first thing you should pay attention to when choosing a niche for creating an online store or a turnkey company website is your own desires. What niche would you like to work in? What services or products should I provide to my clients? The answers to these questions will help you find a niche with which you can succeed.

Of course, every entrepreneur creates a business in order to improve their financial condition and increase their own budget. But to achieve heights, it is important that you like what you do. Such sympathy for a particular niche may cause you additional interest, which means that the amount of knowledge about the niche you like will be much greater. In addition – do not forget about crisis situations. Being in a crisis and doing something you don't like, the risk that you will give up is much higher than if you chose a niche that attracts you. Thus, focusing on your own preferences and desires in matters of choosing a niche, on the one hand, you can add a little motivation to yourself in expanding the baggage of knowledge related to the chosen niche – and on the other hand, protect yourself from premature lowering of hands.

In order to determine the niche that appeals to you the most – make a list of niches that you like. You will still need this list for the following items of this checklist, because it can help you make the right choice – from all sides.

2. The baggage of knowledge, experience and practices in the chosen niche

This item is not so mandatory for online stores, since you do not need to know everything about leather wallets or mobile phone cases. But when planning to order the creation of a turnkey website for a company that provides a number of services, it is important that you understand exactly how these services are provided and what specialists you will need for them. In addition, having knowledge in the field of marketing or development, you will be able to distinguish a competent specialist from an ambitious beginner, which is very important for starting a successful business. You will also be protected in case of force majeure. If one of your specialists did not come to work or decided to quit abruptly, your knowledge base should be enough to cover his tasks. Of course, you can turn to another specialist or quickly find a new employee, but often haste in such matters leads to even more chaos, and this has an extremely negative impact on the success of the business.

Despite the fact that you should have a lot of knowledge – there are niches in which one specialist will be too little. For example, if we are talking about a website creation agency, then a whole team of specialists is needed for its functioning. If you try to take on all the responsibilities and gradually develop the company, most likely you will face a lack of expected results. One specialist is not able to cover all the needs of the company – which means that you will either be able to sell a very limited number of your services, or the quality of execution of services ordered by customers will suffer.

When planning to create a website for a company, it is important to take into account that the quality of your website plays no less influence on the achievement of results by your organization than the choice of a niche. When launching a business on the Internet and using a website to sell your services, you must literally create the " face” of the company, which will become your Internet resource. Thus, in order to achieve good positions in the search results and achieve the desired indicators and increase traffic, you will need to cooperate with leading web studios or immediately contact the leader – the Gloss company. Web studio Gloss has been developing Internet resources for market leaders in Ukraine for more than ten years. Our company does not plan to stop there, and therefore we are expanding our horizons and cooperating with foreign companies. Among the clients of the Gloss web studio are the leaders of many niches, and you can evaluate examples of our work with their sites by visiting the Gloss web studio portfolio.

In order to learn more about the services of the Gloss web studio and decide which resource you need, it is enough to use the corresponding tabs in the Gloss website menu. There you can also find the contacts of our company, using which you can order the creation of a turnkey online store or the development of a corporate website - from specialists in their field. Entrust the creation of your future company's website to the leaders – start your story with a high-quality web resource.

3. Market research

By the time you have formed a list of niches that attract you – and excluded from it those niches in which you do not understand anything – it is worth moving on to market research and forecasting the results of your company. As we said earlier – the market of consumers and their desires is constantly changing. You will not be able to stay “on the horse " all the time, but it is clearly not worth choosing a deliberately unprofitable niche. In order to decide which of the remaining niches in the list will suit you the most – you should pay attention to several factors, namely:

• Availability and level of demand

It is stupid to deny the fact that companies are created for the purpose of enrichment, which is why the first point that you should pay attention to in each of the niches you like is the demand among consumers. Each product and each niche has its own specific demand. In some niches, products quickly become popular, and just as quickly lose their trendiness. In other niches, products are gradually becoming more and more popular, after which they do not return to their former places and remain at the top of the market.

Depending on which niche you have chosen, you will need to research the demand for its products. First of all, it is worth answering the question “would I buy this?”. It is not necessary to focus on the received answer, since the interests of users can be completely different. Nevertheless, by contacting marketers, you can explore the concept of demand in your chosen niche in more detail. Based on research on the frequency of search queries and the general presence of a brand, service or other product on the Internet, a marketer can tell you which group of products is the most stable, and which, on the contrary, is constantly changing its leaders. Having received this data, you will be able to discuss the expediency of the chosen niche and the business as a whole much more thoroughly, and therefore it is extremely difficult to overestimate the importance of this data.

• Competition

Do not forget that you will definitely have competitors. You can achieve the absence of competitors only if you have made a discovery and carefully patented it. Thus, you can release the developed product alone – or sell the rights to the patent, thereby acquiring new partners and sponsors.

Competition in the e-commerce market has grown noticeably over the past few years, which is why it is becoming increasingly difficult to take the top place in search results. Nevertheless, by choosing and focusing on the most trending products, your online store or corporate website will be able to quickly and, most importantly, effectively advance in the search results, gradually improving its position in the search results.

• Target audience

Finally, one of the most important points that you should pay attention to is your target audience. It is the target audience that brings you profit, and therefore its research and the creation of certain hypotheses based on the data obtained is an integral part of the development of any Internet resource and business as a whole.

In order to find a target audience that will help you not only repel the development of an online store, but also its promotion, as well as leave a profit, it is necessary to approach this issue very carefully. It is worth remembering that when deciding whether to sell soft toys to your target audience, let them be children – but their parents will buy these toys from you, also in many other niches. By assessing the demand and researching the audience that is interested in certain groups of goods and services, you will be able to get important figures that will be useful to you for making further decisions.

4. Winning offers and the opportunity to create them

In any business and niche, there are user pains and opportunities to solve them. Often, due to low competitiveness in a niche, companies simply do not use such opportunities, cherishing the idea that they will soon become the only company in a particular niche – but this is not the case. In fact, practice shows that the most empty niches receive the greatest jump in competition due to crisis situations, which means that no one is protected from being bypassed.

In order to achieve such a result in a short time, you need to evaluate the possibility of creating special offers. A special offer is your author's idea, or someone else's idea-brought to an ideal, which is able to attract the attention of the public and in particular representatives of your target audience to the goods and services of your company. Having come up with a special offer that can conveniently, quickly and affordably solve all the pains of your client – you will be able to achieve the highest level of loyalty, which in the future will certainly affect the effectiveness of marketing campaigns, the results of promotion in general and, of course, your final profit.

5. Preliminary calculations of income and expenses

Finally, after you have already estimated the volume of the target audience and the percentage of interested users, come up with a special offer and decided on the niches that attract you – it's time for figures. In order to launch a truly successful and profitable business, you need to take into account all the risks and opportunities of creating a company. Having estimated the estimated income of the company, and the amount of expenses that will be needed to create it,you can get a schedule with which the profitability of a particular idea will be possible.

Of course, we should not assume that this chart will accurately describe the reality and future of the business, because the situation on the market and in the world as a whole can change quickly. But such situations are more exceptions to the rules than the rule. After comparing the data on expenses and estimated income, and comparing the obtained graphs of all the niches you have chosen – you will finally be able to stop at the one that is the most profitable from a financial and ideological point of view.

After the decision is made, you can safely order an online store or a corporate website for your company. The process of developing an online store or website for a company can take a considerable amount of time. Therefore, it is worth thinking about placing an order immediately after you have decided on the positions, prospects and plans for the newly minted business.

Well, if you have already decided on the staff, and you want to start promoting your site in search results as soon as possible – contact the specialists of the Glyanec web studio. Glyanec specialists will develop an online store of the highest level that will meet all your wishes and expectations. Also, the developers and designers of the Glyanec web studio can create a corporate website design for you, and marketers, in turn, can help with its optimization and promotion. Thus, by ordering the creation, optimization and promotion of a new website from Glyanec specialists, you can fully prepare your web resource for effective promotion.

In order to order the creation of a website from the specialists of the Gloss web studio, you just need to use the contacts of our representatives published on the main page of the site. You can also use the online chat to clarify all the questions you are interested in. To get acquainted with the examples of the work of specialists of the Glyanec web studio or to find out which companies cooperate with us – you can use the corresponding items in the Glyanec website menu.
 

Creating and promoting an online store is one of the most pressing issues in 2021. High competition caused by high demand and a huge number of companies that had to switch to remote sales, due to periodic quarantine restrictions, do not make the situation easier. In addition, Google has become even more attentive to examine sites for errors or inconsistencies with new ranking factors, one of which is E-A-T.

Despite the fact that recently most marketers said that " SEO is dead” - new ranking factors and recommendations on behalf of Google employees say the opposite. The value of content for promotion is getting higher and higher. This was facilitated not only by the fact that the search giant decided to launch new ranking factors – but also by the fact that the PPC is gradually becoming an impractical marketing channel.

PPC-was previously one of the most effective methods of promotion. Due to the fact that you pay for every click, and the advertising itself begins to work and attract customers from the first minute of its launch, the PPC is able to bring a large amount of traffic. Despite all the effectiveness of the PPC, due to the high competition in absolutely all niches, the cost of a user click began to grow steadily. Gradually, the price increase began to reach all the limits – which is why many companies abandoned this marketing channel, due to the cost of maintaining it.

Immediately, Google started talking about the value of content, and simultaneously launched such a principle as E-A-T. But what is E-A-T? What is the essence of these ranking factors? How important are they and how to achieve good results from the point of view of E-A-T? To answer these questions, it is necessary to analyze in detail the E-A-T, the factors that are taken into account by E-A-T, and also find out with what you can influence this indicator.

What is E-A-T and why it is a great opportunity to achieve success for new online stores.

Creating an online store is a complex process that requires experience and knowledge from specialists. In order for the online store being developed to take its place in the top of the search results, it is necessary that everything, from the structure to the design and linking – be done at the highest level. In addition, when ordering the creation of a turnkey online store, it is important that you take into account not only personal desires, but also current trends in the field of website development.

Google continues to complicate the promotion by adding new ranking factors. The company's goal is maximum convenience for all users, and in this situation, site owners are clearly not a priority. Given what Google says about the imminent changes in the ranking – sites that move exclusively at the expense of keys should think about rethinking their marketing channels.

Promotion with the help of key queries and search engine optimization still brings results. At the moment, this is the most stable and financially profitable marketing channel, since SEO does not require large investments every minute. In addition, the duration of the effect of SEO promotion is much longer than that of any other marketing channel. However, in order to achieve the result, you will need to spend a huge amount of time planning the structure, developing navigation and designing the site. Even if you have enough knowledge to create a website layout, the lack of experience and practice can jeopardize not only the prospects of your site, but also your online store as a whole. In order to avoid such a situation, you will need to contact specialists.

Nowadays, website owners do not take any part in the development of online stores. To do this, there are hundreds of thousands of web studios that are ready to develop a turnkey online store for you. Despite the fact that there are really a lot of web studios – there are very few specialists who can make a high-quality website with prospects for fast and effective promotion. In order to increase the chances of your web resource, you should think about ordering the creation of an online store from leaders in the field of website development.

By contacting the leaders, you will be able to significantly save your time, because after working with such a company, you will not have to look for an auditor who can point out mistakes. In addition, companies that occupy leading positions value their reputation very much, so you can be sure of the result and maximum service from the web studio that you are applying to.

If you want to get a high-quality website in a short time – you will need extra-class specialists – such as in the team of the Gloss website creation studio. The Gloss company has been creating websites, online stores, landing pages and corporate resources for companies from Ukraine engaged in a variety of niches for 13 years. For 13 years, the Gloss web studio has been able to become a leader in the niche of creating and promoting Internet resources – and we do not plan to stop there.

Among our clients are the best companies in Ukraine, which occupy the first positions in the search results. So if you are firmly focused on beating your competitors and definitely succeed in your niche-order the creation of an online store with us! To get acquainted with the reviews of our sites and evaluate the work of our specialists, you can visit the corresponding tabs on the Gloss website.

Returning to the question of E-A-T, it is necessary to clarify, but what is this concept in general? What does it consist of? And finally-how to prepare the content for E-A-T?

Creating a turnkey online store and its further promotion by a web studio is the right decision. This way you significantly reduce the risk of making mistakes during development, because your site will be handled by specialists. When planning the promotion of an online store, you will definitely have to turn to marketers who, based on the research of our target audience, will be able to develop an effective marketing strategy for the site. One of the most frequent marketing strategies is search engine promotion and an emphasis on useful content.

From the point of view of the search engine, useful content is content that is not only relevant to the client's search query, but also unique and easy to read. Against the background of the fact that the RRS is becoming ineffective, due to the high cost and low utility from the user's point of view, Google decided to increase the number of ranking factors and pay attention to the quality of content.

EA is one of the methods of evaluating the quality of your Internet resource by researching the content, studying its usefulness and expertise. The ranking factors in the case of E. A. T. were expertise, reliability and authority. Each of these parameters will soon bypass the use of key queries in terms of efficiency, at least this is the conclusion that can be made taking into account all the Google press conferences and what was discussed at them. The quality of content has always been a very important factor for achieving effective search engine promotion, but today the importance of content is reaching a completely different level.

Against the background of the fact that paid advertising is becoming increasingly inaccessible to most resources due to high demand and declining efficiency, many site owners decided to try their luck with EA T and try to achieve good results in this direction. To achieve the goal and meet all the ranking factors of EA, your site will have to prepare seriously. Each of the three factors has a huge impact on the further promotion and success of your resource. Therefore, they should be given special attention.

A neural network that studies sites to evaluate them is constantly learning. Some aspects of the text, such as the presence of errors or the uniqueness of the content, can be evaluated by the neural network independently. Now this network is being trained to take into account not only the uniqueness, the frequency of keys and the absence of errors – but also to evaluate the content from the consumer's point of view. The Page Quality Rating or Page Quality Rating is a three-level rating system that determines the quality of the content presented to the user. The quality indicator can be low, medium and, accordingly, high. The quality of the pages of the online store, which was developed recently, affects the success of promotion, the budgets that will be needed to achieve the desired indicators. In addition, the quality of the content has a huge impact on the ranking.

The rating categories differ for different sites, but in addition to special categories, there are quite logical ones. They are included in the list of factors of E. A. T. In order for the page of the online store to be highly appreciated, it is necessary that the indicators of E. A. T. are at a sufficient level. It is worth considering that EA T was primarily developed in order to evaluate the pages of sites that have an impact on human health. Also, the list of topics of sites that came under the gaze of the search giant included resources that can affect the emotional state of the user, his safety and financial situation. Such sites are generally called YMYL. The list of YMYL sites includes:

• Medicine and health;
• Finance and Law;
• State and society;
• News and mass media;
• Ethnicity and religion;
• Social policy;
• E-commerce (online stores);
• Fitness and nutrition;
• Study and work;
• Realty.

Each of these sites is particularly strictly investigated by search robots and fall under many factors that can affect their ranking. Thus, having ordered the creation of a turnkey online store from specialists, you need to be prepared for the fact that your Internet resource may fall under the list of sites with special attention of search robots, which means that your content should be ready for analysis by search robots.

What are the components of EA T and how to influence the effectiveness of website promotion with the help of specialists

As we said earlier, search engines have begun to pay special attention to the quality of content and its security for users. Those sites that were previously promoted exclusively with the help of key queries may soon lose their positions, because their content most likely does not meet the requirements of search engines.

Anyway, if you already own an online store or a corporate website – you should think about analyzing the existing content or publishing a new one that corresponds to the E.A.T. This way you will be able to maintain your position in the search results and will not suffer from innovations, as it was with many sites during the appearance of Google Penguin.

As we have already found out, the original goal of E.A.T was sites that could affect a person's life. Nevertheless, the company came to the conclusion that any information on the Internet can affect the health, condition, including financial, of a person, and therefore all websites in search results should be subjected to such analysis and content research. In order to properly prepare for changes in the search results and get the maximum result against the background of the fact that many resources may lose their positions in the search results – you should prepare your resource for EA, but how to do this? To begin with, you should consider each component of the EA separately. So, E. A. T consists of:

1. Expertise

Expertise is the first component of the EA and has a huge impact on the final evaluation of the site. By expertise in this case, we mean whether the article created or the information provided was the result of work in a narrow topic. In order to achieve high results in expertise, it is important that articles for your online auto parts store are written by a person who has the appropriate education. For many, the question may arise at this moment: "how does someone find out?” and the answer to this question is already there. The fact is that Google has recently been able to request from the site owner who published this or that content, documents confirming that the author of the article is an expert in the niche that he describes. If there are no such documents – the expertise of the article is reduced to basic values. Thus, the company wants not only to make the content more highly specialized and useful, but also to provide work to all those users who have an education, but have not been able to find a job in their profession. The amount of knowledge that such a specialist has is not comparable to an ordinary author, since an ordinary author focuses on theory, while a specialist is also familiar with the practical application of certain solutions.

Despite the fact that the expertise of the content is mainly perceived as a study of the author's competence, in fact, there are still a number of parameters that search robots pay attention to during the analysis of the article. The list of parameters that search robots pay attention to includes:

• Correspondence between the selected titles and the topics of the article
• Whether there are visual components in the article, such as graphics, illustrations, infographics.
• Whether there is no re-optimization with keywords in the article.
• Whether the user has the opportunity to contact the representatives of the site using an online chat, whether there is a feedback form, filters and other elements on the page.

After the expertise of your author is proven or not proven, and the text itself is fully analyzed by a neural network – your page will be given an appropriate rating. Despite the fact that there are many elements related to expertise, it will not be difficult for you to achieve the necessary result. To do this, you will need an experienced author who is able to prepare expert articles in accordance with the topic of the developed online store and the goods that he sells.

2. Credibility

This component of E.A.T. is noticeably more complex than expertise. The fact is that if the expertise was enough for the author to be an expert in the topic of the article – then in this case the author should also have a certain image and authority. To achieve such regalia, it is necessary that the author has established himself well in the described niche and is ready to provide evidence of his competence. From the point of view of most experts in the field of search engine promotion and Internet marketing in general, the credibility indicator is the most difficult to obtain the desired site rating. Of course, it is possible that over time the search giant will reduce the requirements for this parameter or at least provide more information about the principles and effects of authority on the ranking of the site – but for now it remains only to publish expert materials and link to large sites. You can also get credibility by using crowd marketing and getting external links to your site from large sites, forums and other types of Internet resources.

Just as in the case of expertise, search robots evaluate a number of parameters, including:

• Information about the author with a description of his professional achievements and certificates of competence.
• Information about employees responsible for certain aspects or services of the company, as well as information about the moment when their cooperation began. In addition, information about the company, its volume, information about partners and other data that can show the user that this company is a specialist in its field is taken into account.
• The presence of the company's contact details, with which the user can contact the representatives of the organization.
• A page or block with a description of all the nuances of cooperation, delivery and ordering, as well as other methods of interaction between the user and the company.

Taking into account all the listed parameters and getting all the necessary information, the pages of your site will be able to receive satisfactory or even excellent ratings in terms of authority.

3. Reliability

This factor is fundamental for the image of the site, because it depends on it whether your site will be on the first pages of search results. Google is doing its best to make the Internet space " clean” from unreliable information that can harm the user. That is why, before becoming an authoritative and expert article, the article published on your website must be reliable, that is, all the phenomena described in it must correspond to reality. Thus, using the information provided by you, the client will be able to get comprehensive answers to their questions, and the amount of traffic to your site will gradually grow due to its usefulness and relevance to the needs of users.

Focusing on reliability, you should also pay attention to the following parameters:

The relevance of the published information and the correspondence of the presented facts to reality.
The presence of truthful customer reviews, expert opinions and other data that can convince the user and the search engine of the reliability of the information provided.
Availability of information about certificates, licenses, awards and other factors proving the competence of your company in the question voiced in the article.
Information about the company, the authors of the block and the activities that the company is engaged in.
By paying attention to these factors, as well as creating articles based on approved facts, your authors will be able to bring the developed online store or corporate website to the top of the search results.

E.A.T and website development: How to find the golden mean

The development of an online store is a painstaking process, the results of which have a huge impact on the future of your online resource, the speed of its promotion and the effectiveness of this promotion. In order to achieve good results, it is necessary that your site is first of all convenient and understandable to the user. Achieving such a result requires cooperation with experts in the field of online store development. By contacting experts, you will be able to avoid a long development process and further correction of mistakes made.

If you have not yet decided on the performers or are still in doubt, order the creation of a turnkey online store from the specialists of the Glyanec web studio. Glyanec has been creating online stores and corporate Internet resources for leading Ukrainian companies for 13 years. Our developers will create for you the structure and design of the online store of your dreams, and the optimizers will carry out all the necessary work to improve the effectiveness of promotion. In addition, you can also order the promotion of an online store from the marketers of the Gloss web studio.

After all the stages of development, design and optimization are completed – your resource will begin to move forward. The effectiveness of promotion, as well as the prospects of the site, depends on many factors, one of which is E.A.T. Following all the requirements of E.A.T. can lead your site to the very top of search results, but it will not be possible to achieve such results without a high-quality Internet resource. That is why, before you make a reference point for E.A.T. and create content for website promotion, give priority to finding good specialists. This way you will not only increase the chances of your site's success, but also be able to significantly reduce the final budget that you will need for the development, design, optimization and promotion of your company's website.

Creating an online store to order is a popular way out for companies that are not ready to spend time developing an online resource on their own. By contacting specialists, you are highly likely to get an excellent online store, whose structure will not be replete with errors and the design of the site will fully meet your expectations. Nevertheless, there are also incidents, because sometimes companies turn to web studios – founded only yesterday. In the end, such a solution can result in a whole lot of problems with the site, starting with an intuitive structure and ending with a complete malfunction of the site. In order to avoid such a situation, it is worth thinking about cooperation with one of the leading companies, such as the Gloss web studio. By ordering the creation of an online store from us, you will get a great online resource with good prospects for promotion, but today is not about that.

Traffic indicators and other reports are the only sure way to understand whether your online store is developing or not. Having received data on the attendance of an online store developed to order, you can also evaluate the effectiveness of the work of web studio specialists. In the future, you can either contact the web studio again, if the quality of work suits you-or look for other specialists.

In addition, by focusing on traffic and conversion rates, you can track the success of marketing campaigns. Analyzing the data, experts can tell you where there is most likely a gap in your marketing strategy and how to fix the situation. Also, by analyzing incoming traffic, you can segment the target audience and find the segment that is most interested in your products or services. Having received such a volume of data, it will be possible to create hypotheses, and then develop new, more effective marketing strategies. But how do I get access to the site's indicators? Where can I track traffic and conversion rate, and what exactly should I monitor? That's what we'll talk about today, let's start!

What reports can be useful to you and what does Google Analytics have to do with it

As we mentioned earlier, reports and information about the attendance of an Internet resource are very important if you want to bring your online store to the top of search results. By tracking traffic and conversion rates, you can evaluate the effectiveness of the funds spent on a marketing strategy, and eventually either continue working with this strategy or start developing a new one. Anyway, reports on traffic, clicks and segments of the target audience that are more or less interested in your Internet resource are very important for its further promotion, but how do I get this data?

Google Analytics is a service launched by Google to help web developers and site owners track, analyze and use data on traffic and the number of conversions. With Google Analytics, you can get access to a huge amount of information that can help you bring the online store that you ordered recently to the top of search results. Turning to specialists in search engine promotion, you will also need Google Analytics, because it is from it that marketers draw and analyze data for the development of marketing strategies. Thus, it is difficult to evaluate Google Analytics in the context of the promotion of an Internet resource, because without it it would be impossible to get convenient and secure access to the necessary metrics.

But what kind of metrics are these? What indicators are important for the development of a marketing campaign and why it is so important to understand what all these indicators mean. In order to answer this question in more detail, first you need to get acquainted with the data available to specialists. So, a marketer using Google Analytics can find out about:

1. Total attendance

This metric can tell you or your specialist about how many users visited your company's website over a certain period of time. This way you can find out the number of users who have visited the main page of your online store or the product catalog page.

This indicator is very important, since it is based on it that you can tell whether there are problems on the site. If after you launched a marketing campaign, the indicators went down, or you decided to rework the product catalog and traffic began to fall – this is a sure sign that either the changes were unnecessary, or you need to pay attention to your semantic core and the content that leads users to your site.

If you are thinking about changing the type of goods that you sell, take care of creating the semantic core of the site in advance. The thing is that nowadays, when Google is trying to achieve the maximum usefulness of the information presented in the search results, it is becoming increasingly difficult to move forward without content. If you change the type of products, but do not change the content that has been published and optimized for promotion, it will be extremely difficult for you to achieve attendance on behalf of really interested users. The only way out in such a situation will be to publish new content related to the type of goods that you have decided to sell and at the same time meeting the principles of EA. T. Thus using expert and unique content – in the near future your site will start receiving organic traffic again – but its quantity will depend on the quality of your semantic core, the relevance of articles in relation to the requests of your potential customers, and finally on how much the published content corresponds to EA. T.

Having received data on site traffic and the amount of organic traffic – you can compare them with the previous month and track whether any changes have occurred. If you have already published new materials and have been indexed-the indicators are still not growing-perhaps the relevance that is available is simply not enough. It is worth considering that for the constant growth of indicators, you at least need to constantly publish new content. To achieve greater efficiency, you will also need to launch marketing campaigns using the marketing channels that are most interesting to you. This way you will be able to achieve the desired indicators faster, while using all the opportunities available to you.

2. Average session duration

This indicator is of great importance for analyzing the relevance of the materials and products offered to you from the client's point of view. Analyzing the duration of the session of visitors to the online store, we can assume how much time it takes to search for products, how much time the user spent getting acquainted with the information, and finally – whether your resource is interesting for the client as a whole.

Do not forget that at the moment Google is striving to allow only those resources that represent the maximum benefit for the client to the top of the search results. Thus, by tracking the session duration indicator, a specialist can come to a conclusion and evaluate the relevance and interest of your site from the point of view of users.

3. Traffic source

This report is almost the most important for evaluating a marketing campaign. Traffic sources is a metric that shows where customers came to your site from and how they found it. In this report, you can find out what percentage of visitors came from search results, how many users clicked on contextual advertising to go to your site and what percentage of prospective customers could come from social networks. This information is of fundamental importance for evaluating a marketing campaign, since it is the use of marketing channels that is the fundamental method of promotion today.

If you use several marketing channels at the same time, then with the help of this answer, your specialists can find out which channels show the greatest efficiency. In the future, the effort for these marketing channels may be increased or, on the contrary, additional funds may be allocated for the development of other marketing channels. One way or another, having received and analyzed this data, your marketers will receive the data they need for further planning of the online store promotion strategy.

For the effective promotion of an online store, it is very important that all the components of your online resource are performed at the highest level. In many ways, the quality of the site can affect the indicators, since it is your customers who primarily work with the site. Thus, without paying enough attention to the creation of an online store, you risk investing money in a resource whose prospects for promotion are very vague or because of the large number of errors, it is simply impossible to achieve good results without correcting them.

If you are striving to create an online store with good prospects and systematically promote it in the search results – you should definitely contact specialists in the development of online stores. Gloss web studio can create a turnkey online store for you, as well as optimize it for further promotion. In addition, the marketers of the Gloss web studio can optimize the resource for you and create several marketing campaigns to promote it. Designers, developers and marketers of the company are specialists with many years of experience and hundreds of created sites behind their backs. Entrusting the development of an online store to us – you can be sure of the highest quality of your future resource!

To get acquainted with the examples of the work of our specialists and learn more about the creation of an online store by specialists of the Gloss web studio, you can visit the corresponding tabs in the site menu. You can also contact us by the phone number published on the main page of the Gloss website. In addition, we have placed an online chat on all the pages of the site so that if you have a question about our services – you can get an expert answer at any time.

By ordering the creation of an online store from specialists, you thereby avoid the risk of launching an online resource with obvious and hidden errors. Specialists with many years of experience will easily develop a structure and design for your Internet resource, taking into account your wishes and current trends. So, turning to the leaders in the development of online resources – Gloss, you can be calm and confident that your resource after its launch will have all the prospects to take a top position in the search results in your niche.

4. Requests that led to the transition

This indicator can tell the marketer how high-quality the semantic core of the site turned out to be and which search queries should be given special emphasis. Thus, analyzing this indicator, the marketer can find out what to pay attention to when updating the semantic core, which requests should be rejected, and which ones should be paid special attention to.

By analyzing the indicator of the most effective queries in terms of getting traffic, you can achieve great results, since you can separate non-popular queries from those that have become the most effective in terms of getting potential customers.

The analysis of this indicator, among other things, can also provide useful information for the development of a marketing strategy. So, the study of requests that led to a client visiting your site is extremely useful, because this way you can improve the existing result and significantly increase the efficiency of attracting customers.

In addition to these metrics, Google Analytics can boast of many other, equally important reports. Nevertheless, focusing on these indicators, your specialists will not only be able to prepare a report on the success of the marketing campaign used, but they will also be able to create hypotheses with the help of which more effective promotion strategies will be developed in the future in terms of effectiveness.

Competitor analysis and why it is so important

In conclusion, I would like to say a few words about why it is important not to focus only on your site. In fact, for effective promotion, you will need not only an analysis of your own indicators, but also tracking the indicators of your competitors. Your competitors could already use marketing strategies that you are just planning to launch. Having studied the success of a competitor who has already tried the strategy you liked, you and your specialists can draw conclusions about its effectiveness. The decision to study the success and performance of competitors can greatly affect the success of your business, since you will not have to learn from your own mistakes, you will be able to learn from the mistakes of others.

By combining the data obtained during tracking your progress in promotion with the data obtained from observing your competitors, marketers will be able to develop an even more effective strategy, taking everything useful from the strategy of your competitors and interpreting it specifically for your online store. This approach can lead your Internet resource to success, so it is very important to cooperate exclusively with specialists.

Having ordered the creation of an online store and its further promotion from the specialists of the Glyanec web studio, you will receive a team of specialists of the highest level who can help your newly created site achieve success, which took years for competitors. Competent data analysis together with filigree optimization and great design from our team can be the key to your success, so don't waste your time! Order the creation, optimization and promotion of your online store today – and launch a successful web resource that can easily bypass your competitors in the niche – tomorrow!
 

Promotion with the help of backlinks is gradually losing its popularity, although it still remains relevant for a number of niches. The reason for the decline in popularity is considered to be the fact that the Google search engine has chosen the expertise and usefulness of sites as a priority, in which the main role is played by content.

Nevertheless, you can also promote an online store using links, but using this method as an auxiliary one. This method has not lost its relevance in niches where there is high competition or the product is so specific that the content is simply not suitable for its promotion.

Despite the fact that search engines are placing increasing emphasis on the quality of the content and the site itself – it is not worth giving up the entire link mass. The fact is that this marketing channel is quite effective and is able to significantly influence the ranking. If popular web resources link to your site – the chance that your online store will get into the top of the search results increases significantly. At the same time, to achieve such a result, it is necessary that as few mistakes as possible are made during the creation and optimization of the site. This rule generally works for any type of promotion, because the comfort of the client is primarily important for the search engine.

Promotion by increasing the reference mass is used in many niches, but it is not so easy to track its effectiveness. Before resorting to building up the reference mass, you will need to go through the stages of creating and optimizing an online store, special attention is paid to the process of developing an online store.

So when planning to create a turnkey online store, you should take the time to find good specialists, because the results of your online resource will largely depend on the quality of their work. In order not to make a mistake with the choice and order the creation of a turnkey online store from good specialists – the best solution is to turn your attention to the leaders in this niche, such as the Gloss company. Web studio Gloss has been developing online stores for companies from all over Ukraine for 13 years. During our work, we have created more than one and a half thousand Internet resources and an incalculable number of marketing campaigns that have helped our clients achieve the desired results.

The team of the Gloss web studio consists exclusively of professionals in their field with many years of experience who are able to translate any client's desire into a ready-made Internet resource. If you have any thoughts or suggestions regarding the structure or design of the future corporate website of your company – you can always contact our specialists. Gloss web studio will create a great website for you by launching a promotion that you will be surprised by. Thanks to the intuitive structure and trending designs created by the specialists of the Gloss web studio, your site will have excellent prospects and real chances to become the best in the niche and the first in the search results.

If you are just planning to order the creation of an online store and have not yet decided on the company with which you would like to cooperate – order the development in Gloss. We will help you to realize all your wishes and create a website of the highest level for you. You can order the creation of a turnkey online store or the development of a corporate website by contacting the phone number published on the Gloss website.

How to find out more information about the reference mass of your web resource

Promotion with the help of the link mass involves the purchase of links on third-party resources and from other companies, in order to improve the ranking of your Internet resource. Thus, your Internet resource can significantly rise in the search results and at the same time receive traffic using other marketing channels. But how do you track the number of links and their effectiveness? One of the most popular and affordable tools for tracking the reference mass of an Internet resource is Google's service – Google Search Console.

Google Search Console is a free tool for web specialists that provides all the necessary data related to promotion using links. With the help of Google Search Console, you can track exactly which sites link to your resource. In addition, Google Search Console allows you to track the dynamics of the appearance of external links, which can be an extremely useful feature, especially in the first months of promotion. It should be noted that Google Search Console takes into account links on exclusively indexed web resources, so if the article you created has not yet been indexed on the site for placing links – you will not be able to see this site or this particular link in Google Search Console.

We have figured out how to track the link mass of your online store, but what's next? In fact, to achieve visible results from the acquisition of external links, you will need to devote a considerable amount of time to this issue, since the result in this niche is extremely changeable.

Taking into account all the changes in search engines and the fact that the most effective tool for promotion at the moment is content marketing – achieving results from the link mass will require resources and effort from you. If the link mass has already begun to bring results to your online store and you want to continue to receive traffic and influence the ranking using links – the first thing you should pay attention to is the quality of donor sites.

The donor site is a website that contains a link to your resource. It can be placed both in the comments and in a separate article. If an article is used to place links – such marketing can be called “hybrid", because in addition to the link mass, you also increase the relevance in relation to the search queries of your customers from the point of view of the search engine.

The more resources link to your online store – the better it is promoted, but this is not always the case. When investing money in the promotion of an online store with the help of a link mass, you should pay special attention to the quality of links and the fact whether this method is effective in your chosen niche. If the research of competitors shows that it is still necessary to use external links, it is worth thinking about how to get them.

How to get high-quality external links to your site

The effectiveness of promotion using external links largely depends on the quality of the donor's website and how exactly the link was placed. The number of links also affects the effectiveness and efficiency. Do not forget that an excessively fast set of reference mass can lead to the fact that the search engine algorithms may doubt that the so-called “white methods " were used for promotion!”. Such opinions from the search engine can lead to the fact that your online store may fall under the filter, getting out from under which is far from easy. This process will require a fair amount of time, effort and, of course, money from you. In order to get rid of the search engine filter, you will need to find a specialist who can help your web resource – but it is best to initially find a professional who understands exactly how to promote Internet resources with the help of a reference mass.

As for getting the link mass itself and backlinks – there are several methods for this at once. Each of these methods can be effective in your particular case, so when planning promotion by increasing the link mass, you should try it out in advance or decide on a specific way to get links. So, the list of methods for getting backlinks for an online store site looks like this:

1. Getting links with the help of your clients

In order to increase the link mass of the site in a natural way – you can ask your customers to leave a review on a particular web resource with a link to your site. Thus, the reference mass will grow in the most "white" way and will not cause suspicion among search algorithms. In order to increase the number of such links, you can offer your customers a number of bonuses or a discount – for a certain number of links or for each of them.

2. Useful and expert materials

Some websites and blogs allow their users to personally publish their own articles on a web resource. By placing a link in an expert material on a respected resource – the quality of such a link will be maximum, and its effectiveness will be at the highest level, but obtaining such links will require certain resources from you. The fact is that creating an expert article is not an easy task these days, and therefore you will need to find a professional author to create content-or deal with this issue yourself. Anyway, if the published material is really useful for users, and a link to your site is carefully packaged inside the article – the quality and effectiveness of such a link will noticeably increase.

3. Buying links

By resorting to this method, you actually pay your clients and performers to publish links to your resource on other sites. This method is one of the fastest among others – but it is also fraught with danger. The fact is that if the reference mass of your Internet resource grows too fast or search algorithms think that you are " playing dishonestly” – your newly created online store will have every chance to fall under the search engine filter. Such a situation can put an end to all the ambitions and prospects of your web resource, since it is not as easy as it seems to get out from under the influence of the filter.

4. Links from social networks

You can build up the link mass not only using the usual web resources – but also using social networks – the most popular method of communication between users these days. Unfortunately, such links cannot affect the significance for the search engine or ranking, but they can lead to traffic to your resource-an increase that will favorably affect the efficiency and effectiveness of promoting your online store.

5. Competitor Analysis

Competitor analysis is a useful method that allows you to learn from the mistakes of others. By tracking the marketing channels used by your competitors – you can adopt the most successful ideas and use them to promote your own Internet resource. If you have just ordered the creation of an online store, and your competitor is already successfully promoting using external links on a specific site – you can postpone this site, and as soon as the online store is ready to use the available information.

Thus, the use of external links is no longer the most popular, but it still remains an effective method of promoting Internet resources. But how to achieve efficiency if your budget is limited or you are not ready to make mistakes many times in order to get effective promotion?

How to promote an online store in the current year

In fact, when launching the creation of an online store to order, you do not need to personally deal with external links, the features of optimizing Internet resources and the subtleties of developing a semantic core. These issues and processes require a huge amount of time and a solid amount of professional knowledge, and therefore the average user will have to deal with this for a very, very long time. In order not to lose money on trying to cope with everything personally – you should think about ordering the promotion of an online store from a team of specialists.

Marketers in the web studio can help your site reach the top of search results and attract more customers than ever before. Marketers can develop several marketing strategies to promote your online store with an eye to current trends in the field of promotion, as well as with an eye to competitors in your chosen niche. Thus, by contacting specialists in the web studio, you can get an effective strategy for promoting an Internet resource, taking into account all possible data and their analysis. The developed strategy can help you achieve the desired indicators – but it is unlikely that you will be able to achieve them fully without a qualitatively optimized website. In order not to waste extra time and be sure that the final result will allow you to achieve the desired heights – order the entire range of work from the specialists of the Gloss web studio.

Gloss is a full-cycle web studio that is able not only to create an online store for you, but also to help optimize it, and in the future – to promote it to the top of search results. You can verify the effectiveness of our methods and get acquainted with our cases by using the Glyanec website menu.

Order a range of services and start your new business with a high-quality Internet resource, together with the Glyanec web studio.
 

Google strives to provide its customers with the best service and maximum convenience. To do this, the company decided to take a course to work with the usefulness, efficiency and expertise of the information provided on the Internet. By launching the EA principle, Google strives to make search results the most relevant and useful for users. EA assumes that all content in search results must be correct, useful and expert – which in itself significantly restricts authors and site owners who want to advance with the help of key queries. According to experts, the key queries themselves will also not go anywhere, but their effectiveness will be noticeably lower in articles without taking into account E.A.T.

Thus, in order to achieve effective search promotion in 2021, an online store or a corporate website must have expert, and most importantly, unique content. We should also not forget about the uniqueness, despite all the difficulties of E. A. T. – this is not the only problem that has fallen on the heads of site owners and those who are just planning to order the creation of a turnkey online store from specialists.

The search giant strives to provide its users with the most convenient conditions for consuming content and purchasing products from different companies. To do this, in addition to the expert information, you also need the speed of loading the site. Google was very painstaking about the speed of loading sites earlier, but soon this parameter will become almost the main one among those that have an impact on ranking. Core Web Vitals is a group of new ranking factors from Google aimed at studying, measuring and obtaining data on the loading speed of your site. Core Web Vitals will increasingly influence the ranking over time, and therefore it is worth preparing for it in advance.

This article will be useful for those who already own a website, and for those who are just planning to order the development of an online store, because both will have to put up with Core Web Vitals. But what is Core Web Vitals? What ranking factors does it consist of and how to prepare for their arrival? We will talk about this further, let's start!

What ranking factors does Core Web Vitals consist of?

As we said earlier – Core Web Vitals is not one, but several ranking factors combined with a good goal. The factors that hit Core Web Vitals, according to Google, are almost the main ones in the issue of comfort for the client in terms of download speed. So if you plan to take a leading position in the search results – you should prepare for Core Web Vitals right now. But what ranking factors does Core Web Vitals consist of?

Largest Contentful Paint

This factor provides search algorithms with information about how quickly the largest object or information on your site is loaded-in relation to other elements of the site. According to the company, the client should spend as little time as possible waiting. To do this, the site owner and his specialists can configure the download so that the materials appear gradually, and the client receives information even during the download process. This tactic of working with the Largest Contentful Paint is the simplest and far from the only one. Nevertheless, this is the simplest and most obvious solution, which, among other things, will also help your site to get into the search results more often.

First Input Delay

This factor is responsible for the amount of time that has passed between the client's click on the link of your site in the search results and the moment when he can directly interact with the site. It is worth considering that if the client needs to wait a long time to use the site – the effectiveness and indicators of lead generation decrease. At the same time, the percentage of refusals is growing, which, by the way, does not affect the ranking, so far.

Cumulative Layout Shift

This ranking factor is entirely aimed at the comfort of the user and your potential client. Its essence is to measure how much the elements of your site are shifted during loading in relation to their location after loading. The problem of shifting elements has always been one of the most annoying from the point of view of customers. Often, the user simply does not want to wait for the full loading of the site and seeing the element that he needs, he clicks on it without hesitation, if the indicator of mixing elements during loading is high – the client of your site has every chance to choose the wrong tab or button that he originally wanted to choose. This situation has an extremely negative impact on the quality and value of the user experience, and therefore it is not surprising that this factor has become one of the main ones for ranking and has become one of the factors for Core Web Vitals.

Each of these factors is of great importance for ranking. To get satisfactory results and good positions in search results, 80% of your site's pages must meet at least the minimum requirements for these factors. At the same time, if the pages of your site have excellent results for all three ranking factors, the chances of taking the first places in the search results increase significantly.

Nevertheless, in addition to Core Web Vitals, the main thing for search algorithms is still the quality and information content of your website. Having ordered the creation of a turnkey online store from the specialists of a web studio – you should be extremely scrupulous in negotiating. It is advisable to make sure in advance of the competence of the team you have chosen and get acquainted with the reviews and results of the work of the web studio. This way you will be able to protect yourself from the negligence of amateurs and will not face a huge number of edits that will have to be made in the long term.

If you are currently planning to launch an online store development, but have not yet decided on a team that you are ready to trust – get acquainted with the services of the Gloss web studio. Our team has been creating online stores, corporate websites and landing pages for entrepreneurs and companies from all over Ukraine for more than 13 years. Over the years of hard work, we have become one of the best in Ukraine and strive for more – by cooperating with foreign companies.

In order to make sure of the quality of the work of the Gloss web studio, visit the portfolio of our company. There you will be met by more than a thousand Internet resources that we have created for our clients. You can also read reviews about cooperation with Gloss to make an informed decision. Our studio cooperates with the leading companies of Ukraine in a variety of niches, so you can be sure of our professionalism and the effectiveness of our work.

If you want to create an online store that can cope with high competition and successfully advance in the Internet space, even taking into account the appearance of new ranking factors, please contact us. Specialists of the Gloss web studio can not only develop, but also optimize your Internet resource. We also provide services related to the promotion of online stores by developing strategies and launching advertising campaigns.

To get acquainted with the full list of services of the Gloss web studio and get comprehensive answers to your questions, you can use the site menu or call us at the number published on the main page. You can also use the online chat located on all pages of the Gloss company's website.

Why is Google introducing new ranking factors and site requirements

The answer to this question is actually extremely simple – Google is interested in growth and development. In order for new users to switch from other search engines to Google, the company needs to provide users with something that no one else has or that is in an extremely small percentage – and this is comfort. Google strives to provide its customers with the maximum convenience for searching for information, and tries to guarantee its authenticity by increasing the efficiency of the E. A. T. principle. The company also wants to achieve only effective and convenient search results. Thus, thanks to EA and the introduction of Core Web Vitals as the main group of factors for ranking, Google wants to influence the quality of search results, enabling new, more competent and interesting sites to take leading positions in search results.

The introduction of Core Web Vitals was not a surprise for most marketers and other specialists in this niche. Nevertheless, the logical question is, how do we measure the ranking factors included in Core Web Vitals? Achieving effective promotion results will require very specific indicators from site owners. Google also made sure that each site owner could comfortably evaluate his site in accordance with Core Web Vitals, and draw conclusions about the upcoming work to improve these indicators. We will talk further about how to measure the ranking factors included in Core Web Vitals, and how to improve the existing indicators.

How will Google measure the results of Core Web Vitals and how can it influence the indicators of ranking factors
In order to measure the indicators, Google, as in many other evaluation niches, will use Real User Monitoring or RUM. Real User Monitoring or RUM is real user data that the company receives due to the fact that users use the tools and capabilities of Google.

Based on the data obtained, the company will be able to track and evaluate the user experience, and ranking will be based on it. It is worth considering that the user experience is affected not only by the loading speed and expert content, but also by more mundane things – such as the intuitiveness of the structure and design.

1. Pay attention to different devices

As we remember, Google strives not only to speed up the loading of sites, but also to make them more user-friendly from the point of view of users. This desire is expressed not only in the formation of Core Web Vitals, but also in the emphasis on the ability to use the site on any device.

As we remember, sites that do not have a mobile version, adaptive design or are not created for mobile devices receive less encouraging results in terms of promotion, compared to resources that have a mobile version. In order to achieve good results of promotion, including Core Web Vitals, you will need to pay attention to both the speed of loading the site on desktops and on mobile devices. Remember that Core Web Vitals takes into account all the indicators and you need to be ready for this.

If you are just planning to order the creation of a turnkey online store – the best solution for you will be to use mobile first. By launching the development of an online store that is initially created for use on mobile devices, you will significantly reduce the development time, since it is much easier and faster to scale such a site for desktops than vice versa. In addition, mobile first is more preferable from the point of view of search algorithms, since in the case of such a design, the user experience is often better than with adaptive design.

2. Image Optimization

In many ways, the size of the images used affects the loading speed of the site. In order to leave only high-quality images on the site, but at the same time get an increase in download speed, you should think about using new image formats. Their final size is significantly smaller than that of more familiar formats, and therefore the load on the site and, consequently, the amount of time required to load a web resource will significantly decrease.

3. Code optimization

In order for the online store that you are planning to order to load as quickly as possible, there should be no extra directories and symbols in its code. This parameter significantly affects the loading speed, since the search engine tries to process everything that is present on the site. By optimizing the site code and getting rid of unnecessary directories, your specialists can significantly affect the loading speed of your Internet resource, which in the future may give your site the opportunity to take more favorable positions in search results.

4. Specifics in the location for advertising banners

In order to avoid critical shifts of the interface and individual ad blocks, accurately allocate places for placing banners. Thus, the system will understand in which places it is necessary to place an advertising banner, and the risk that your client will click on the wrong link will be significantly reduced.

Having done all the above preparations, you will be able to prepare your Internet resource as much as possible for the arrival of Core Web Vitals.

How to simplify the task and launch a promising website
In order to launch an online store in 2021 and make it successful, you need to have a lot of knowledge, skills and experience. To cope alone with the development of an online store will not work, because the quality of such a site will be incomparably lower than if it is developed by a team of specialists. In addition, to create an online store website, it is necessary to have information about the latest requirements and trends for effective promotion.

If you want to create a turnkey online store and strive to take top positions in search results – you will need a team of specialists who can help you with this. This is exactly what the team of the Gloss web studio is. Thanks to many years of experience and hundreds of sites that we have created and successfully promoted to the top positions of search results – we know exactly how to help your wishes come true. Gloss web studio can create an online store for you or launch the development of a corporate website in the shortest possible time. In addition, we also provide optimization and promotion services, so that immediately after creating a website, you can get your first customers. By contacting us and ordering the creation of an advertising campaign or the development of an online resource – you can be sure of the highest professionalism of our specialists. In addition, we provide support to our clients after their website has already been launched. So if you have any questions or need expert advice – you can always contact the staff of the Gloss website creation studio.

You can order the creation of an online store from us using the corresponding tab on the studio's website. You can also use the phone number published on the main page of the site-or an online chat posted on all pages of the Glyanec website.

Order the development of an online store and launch your first online resource together with the leaders of website development-the Glyanec web studio.

The development of an online store always begins with a layout in the conditions of an idea. Simply put, when planning the creation of an online store, you "sketch" your ideas on " paper” and create an approximate representation of your future website. Online shopping is an extremely popular niche, in addition, it is profitable — which significantly increases competition. If we take into account that the pandemic has not yet left humanity — it becomes clear why the creation of an online store with prospects for the future is becoming more and more difficult every year. But back to the layouts and ideas.

The online store consists of many different blocks, and its development looks exactly the same. Overcoming block after block, the online store acquires an appearance, shape, corporate identity and finally is launched for promotion. Achieving results in matters of promotion is a time-consuming process, since many different details must be taken into account for success. Nevertheless, in the promotion of online stores, regardless of the niches and specifics of products, it is important to take into account three parameters that are the same for all types of Internet resources, namely, the intuitiveness of the structure, the attractiveness of the design and the quality of optimization.

You can find information about how to create a trending design for a website and why it is important to contact specialists with this question in our blog. Today we will talk about the structure of the navigation of the online store, how to create it, what types are there, and finally - and why is it necessary?

The structure and navigation of the online store and what it is

The navigation system of an online store is an integral part of any site, created to simplify the movement of the client between the pages of interest to him. The quality of the user experience and the overall customer experience of interacting with your site depends on the navigation system. In addition, the quality of navigation can affect the bounce rate if your site is inconvenient or its navigation does not meet the usual standards. It is not surprising why the navigation system is a fundamental aspect in the usability of Internet resources.

What are links in the terms of site development

Links are the main component and foundation of all Internet resources. With the help of links, you can visit a website or an online store, with the help of them you can also lead a client to the page you need. Using the Internet, the user always works with links without even noticing it. In the case of an online store, the user encounters links as soon as he finds your site, because he visits it by clicking on the link.

Among all the links, there are several main types. They are separated by their intended purpose, since for the normal functioning of the site, different links must perform different functions. Among the functions that links must perform for the functioning of an online store, it is worth noting:

• Links for transitions between sections of the online store.
• Links for selecting the type of information needed by the user.
• Links used to filter the products of the online store according to the parameters required by the client.
• Links whose task is to help the customer of the online store during the execution of his order.

The site navigation consists of clear and intuitive links that can lead the user to the page he needs. The better the navigation is built and the clearer the links are designed for users, the more valuable the user experience is and the higher the user's loyalty to your site. Such loyalty may not affect the ranking, but it can definitely affect the turnover of your Internet resource. That is why it is important that the site navigation is intuitive, correct and easy to use. But what types of navigation are there? How are they used and how do they differ? What should I pay attention to before developing navigation?

What is important to consider before starting the development of a turnkey online store
The development of an online store is a process in which there are many stages. The stage of developing the structure and navigation falls at the very beginning of creating an online store, since it is the foundation of the site. In order to achieve effective promotion, it is important that your site has an intuitive structure and navigation - and this can only be achieved with certain knowledge and experience.

When planning the development of an online store, it is important that you devote a certain amount of time and attention to the issue of finding specialists for the development itself. The fact is that in many respects the success of your future Internet resource, as well as its prospects, depend on the professionalism of the company you have applied to. It is not uncommon to find Internet resources whose user experience clearly leaves much to be desired. As a rule, in such situations there is the fault of one or several developers at once, which, of course, will not help you in any way to regain lost prospects. In order not to lose prospects and develop an online store that can take the first place in the search results, you will need to find a team of real specialists, such as developers and designers of the Gloss web studio.

The Gloss team consists of highly qualified specialists with many years of experience. For 13 years, our team has been able to become the best in the niche of developing and promoting online stores in Ukraine, and we do not plan to stop there. You can get acquainted with the works of our specialists, evaluate their work and make sure of our professionalism by visiting the Gloss portfolio. To do this, you will need to use the Gloss website menu. If you have already made a decision and decided to order the creation of a turnkey online store from the specialists of the Gloss web studio — all you need to do is contact us in any way convenient for you. You can use the phone number posted on the website of the Gloss web studio - or an online chat. You can also write to us by email and, regardless of the chosen option, get instant feedback.

After all the details of the development are agreed, all that remains for you is to wait until our specialists develop, design and optimize your new Internet resource. You can also immediately get the first visitors to the site-by ordering its promotion from the Gloss web studio. For 13 years of work, we have created an incalculable number of successful advertising companies, so if you want a quick and high-quality result, you definitely need to contact us. To learn more about the services of the Gloss web studio and order the service that your current or future Internet resource needs, you can visit the Gloss website menu and click on the “Company Services " tab.

What types of links are present in the site navigation

As with most elements used when creating Internet resources — types and types are also distinguished among links. This is necessary in order to simplify the process of creating an Internet resource, and to provide a specialist with a sufficient amount of information regarding the location and use of certain links. Having ordered a turnkey online store and received a ready-made project, you will encounter such links:

1. Main link-the main links are the links leading from the main page or the main menu of our Internet resource.

2. Global links-global links are links that can lead a user from one end of the site to the other. Such links are necessary to implement a convenient user transition from the product catalog to the personal account, or to the “delivery details " tab. It is difficult to overestimate the importance of such links, because they are integral elements of your site.

3. Thematic links-thematic links are used to implement the user's transition between pages and tabs related to the same topic.

4. Internal links — the use of such links in the content text or product descriptions is most often called linking. The main task of linking is to provide the client with the opportunity to go to the page that interested him in the process of getting acquainted with the information. Thus, by publishing an article in the online store block about comparing smartphones of different models with the help of linking, you can give the client the opportunity to go to the page of the product that interests him in one click. Such links are extremely useful, as they significantly reduce the amount of time required for the user to search for the product that he needs.

5. Language links — the main task of such links is to implement the ability to translate all the information published on the website of the online store, including the main one-into the language necessary for the user. The presence of such a link is extremely important if you are planning to expand your target audience or are selling goods in Ukraine, where two languages are equally well perceived at once.

6. Advertising links-advertising links are links whose tasks include a quick transition of the client from a click on an ad block to the product or page that interests him. Such blocks can be used on the site both for quick access to the most popular positions, and for earning and expanding the company's budget. Placing ad blocks on the websites of other companies or specialized resources is one of the methods of promoting online stores this year, so the importance of such links is also difficult to overestimate.

From the point of view of web design, the development of site navigation can be horizontal and vertical. In addition, now one of the trending solutions is navigation based on the principle of mixing blocks of different orientations. In this way, the designer can focus the user's attention on some elements, and attach less importance to others. In many ways, the choice of navigation from the designer's point of view depends on the type of site, user experience and, of course, your personal considerations. Anyway, there are no specific rules for which sites to use which orientation, so in this matter everything remains on the reasoning of the customer and the designer.

Site navigation as a phenomenon consists of several elements at once. You have definitely met each of the elements listed below on different sites, since each of these elements is necessary for the site for ease of use. The main elements in the navigation of the website of the online store are the following elements:

• URL;
• Hader;
• Main menu;
• Search form;
• Progress bar, "Up"button;
• Links within texts;
• Footer.

This is how the components of the navigation of the online store site look like.

Methods for implementing different types of navigation

Website navigation is an element that can be implemented in absolutely different ways. In order to choose the right type of implementation, you should contact a specialist whose task is to study the user interface and user design, that is, a UX/UI specialist. The user experience and interface designer, based on the research of your target audience, as well as on the basis of his own experience, will offer you an option for implementing site navigation that will bring the most valuable user experience and will not cause an increase in the bounce rate from customers. As for how exactly you can implement navigation on the website of your online store — the list of implementation methods is as follows:

1. Text implementation method - in this case, an ordinary text is used to create site navigation, in which a clickable link is embedded.

2. The graphical method of implementation — in this case, instead of the usual text, the link container is a picture or an advertising block, to which a clickable link is also attached.

3. HTML implementation method — this implementation assumes the appearance of a link at the moment when the user hovers his cursor over the place where the link for the transition is hidden.

4. Java and flash - this method of implementing navigation on the website of an online store complements the previous method of implementation, making it more interesting for the user and thereby affecting the user experience and customer loyalty.

After analyzing the preferences of your target audience, a specialist in the field of UX/UI will be able to tell you which specific type of navigation implementation is better to choose in your case and which of the proposed options will bring the greatest benefit to a turnkey online store in 2021.

How the navigation of an online store's website can affect search engine promotion

Search engine promotion is one of the most popular methods of website promotion in search results. To improve the ranking and increase the amount of traffic to the site, it is necessary to make a lot of effort to optimize the web resource. The navigation of the online store is also able to influence the success of the Internet resource in matters of promotion. In order for the site to get into the top of the search results, it must be more convenient, clearer and faster than all competitors. As for navigation specifically and its impact on search engine promotion — the list of what navigation can affect is as follows:

1. Influence on the behavior of visitors

A huge number of online stores in one niche allows customers to make their choice in favor of a site with the most high-quality and useful user experience for them. High-quality website navigation can simplify the process of purchasing and registering a product or service from the client. Also, competent navigation has a positive effect on the duration of the selection process and ordering — which does not go unnoticed by the client. Thus, the faster the client can place an order, download a tool or order a service — the higher the chance that the client will do it, and the better the conversion rate of your Internet resource.

2. Influence on indexing in the search engine

Search engine algorithms pay attention to the clarity and consistency of navigation on the site. From the point of view of the Google search engine, user convenience is the main thing. Thus, the more convenient and understandable the navigation is — the better it is for indexing and promotion. It is also worth considering that it is impossible to achieve indexing without links, since search robots are simply not able to index what no link leads to.

3. Appearance of the snippet

Using competent navigation, built on the basis of the hierarchy of your site's pages in relation to each other, allows you to improve the appearance of the snippet and make it more attractive to users. Users can go directly from the search results page to the page of your site — without wasting time searching for the necessary link by going to the main page of your Internet resource.

Summing up the results of this article, I would like to note once again that not only its prospects in promotion, but also the prospects of your company depend on the logic, clarity and quality of navigation on your site. If the creation of an Internet resource has become an outcome for you in a crisis situation caused by a pandemic — making a mistake in the specialists to whom you turn for the creation of a turnkey online store, you risk not only getting a low-quality website, but also remaining bankrupt.

In order to get rid of such risks, entrust the development of online stores and corporate websites exclusively to famous companies, such as the Gloss web studio. By ordering the creation of an online store from us, you are guaranteed to receive a high-quality resource that has all the prospects for further effective promotion.

Order the creation of an online store from the specialists of the Gloss website creation studio today, and start your successful business on the Internet with a high-quality Internet resource-tomorrow!
 

Creating a website is an exciting stage for any entrepreneur, especially if it is the first website in the user's life. The process of developing an online store can boast of a huge number of points that you should pay attention to. As well as pitfalls and services that you will most likely need to apply to. But today we will not talk about creating an online store, but about its promotion.

Promotion of an online store is a real competition, in which thousands of stores from all over the world participate. Thanks to the development of search engines and the fact that the pandemic will not leave us in any way – competition in the niche of online commerce continues to increase, and search engines continue to tighten their requirements. In order to get organic traffic and its growth in 2021, you will need to sweat a lot, especially if you have just launched your own online store.

There are many methods and strategies for promotion. Someone focuses their attention and builds their strategy for promoting an online store around crowd marketing, someone, on the contrary, tries not to resort to a reference mass and promotes an online resource on their own. Regardless of the chosen path, the first thing you will need for high-quality promotion is a high-quality website.

It will take time to create an online store to order, and depending on your wishes and the competence of the company you have applied to, the amount of time required can vary greatly. Nevertheless, turning to the leaders of the niche of creating online stores, you can make an excellent choice, since such companies can boast of a large staff, a voluminous portfolio and, of course, minimal work time. If you are looking for a web studio that can fulfill all your desires regarding the structure and design of the site, and can also help you launch a marketing campaign taking into account the specifics of the niche in which you want to take a leading position-order the creation of a website from the specialists of the Gloss web studio. The Gloss team will develop an online store of your dreams in the shortest possible time and in the future can help bring it to the top of search results. The Gloss team consists of specialists with many years of experience, and the studio itself has been creating Internet resources for leading Ukrainian companies for more than 13 years. If you personally want to see this, visit the Gloss portfolio and read the reviews about the company, and we will continue.

If you have already launched an online store – you are faced with the question of its promotion. There are many strategies and tools for promoting an online store. Each individual tactic has both its pros and cons, but today we will try to answer the questions “ " is it worth launching a blog for an online store?” , "what are the advantages of developing an online store blog" ” and finally “ " how can a blog affect the effectiveness of website promotion?", let's start!

Blog for an online store: why it is so important and why it is needed

Promotion of an online store, as we said earlier – is a painstaking process. Unlike a regular corporate website where there is a lot of space for placing content, the website of an online store cannot boast of such volumes of space. For an online store, it is important that the client has the opportunity to find the product he needs as quickly as possible, so publishing articles inside the product catalog is hardly a good idea. If you want to launch a search engine promotion and at the same time are looking at publishing optimized articles, you will need a blog.

The blog of an online store is a page where you can share all the information that is useful for your customers. The content that you can publish will also depend on what products you are engaged in, but what is the benefit of launching a blog for an online store? Why exactly has a blog become such a popular method of promoting Internet resources and what specific advantages can you learn by launching it?

To answer these questions, you need to understand all the advantages of the decision to launch a blog, as well as what resources you will need for this. At the end of the article, you can decide for yourself whether you need a blog or not. As for launching a blog for an online store as an idea and a tool for promotion, the list of advantages of such a solution is as follows:

• The amount of content

Unlike the catalog of an online store where the lion's share of the content is product cards and a description from the manufacturer, a blog will allow you to provide customers with really useful information. If the content you provide meets the requirements of EA T-the position of your site, its credibility and, of course, the position in the search results will begin to strive for the best. In addition, a large amount of content increases the chance that the user will show loyalty to you. If the blog of your online store contains information on how to choose a smartphone in 2021 – it is likely that after reviewing the user will visit your product catalog.

• The ability to direct the client in the right direction

Linking in articles is a great tool to direct your client in the right direction. For example, if you need to promote one of the products or some product in your catalog is a novelty-the mention of the name of this product in the articles can significantly affect the turnover of your store.

Thus, those users who are looking for information about this product will come across your articles and the chance of placing an order will increase. At the same time, users who are simply looking for information on the queries they need – when faced with the name of the product, they will begin to think about purchasing it.

This tactic can allow you to increase the turnover of your store and affect the amount of organic traffic coming to the site.

• The effectiveness of the promotion

At the moment, online trading is one of the most popular niches. Regardless of whether you sell smartphones or irrigation systems – you will definitely have competitors. In order to get ahead of your competitors and rise higher in the search results, you will need an effective marketing campaign, in which the launch of a blog can become one of the main components.

By publishing useful and expert articles on your blog, you can significantly increase the amount of organic traffic coming to your site. You can also expand the boundaries of your target audience by publishing content aimed at a particular segment of the target audience.

Using blog articles to promote an online store is a popular method, however, about six months may pass from the start of the blog to the first results. The fact is that SEO-optimized content must go a difficult way from indexing to ranking directly. You should also consider a lot of parameters in order to achieve positive results from using the content. Nevertheless, the launch of a blog will definitely have a positive impact on the success of your site, but how much the blog's influence will affect the position of your online store in search results and what kind of traffic growth should be expected depends only on you and the specialists with whom you will work.

What is important to consider when promoting an online store using a blog

A blog is a page where customers can find useful information related to your services or products. Such information must meet a variety of requirements, because this is the only way it will be useful from the point of view of promoting your Internet resource. If you have just ordered the creation of an online store and it seems to you that it is not yet time for content – now is the time!

You should start creating content for your future blog immediately after you have ordered an online store. The thing is that the creation of content takes a lot of time, and its optimization further increases the deadline for the required number of articles. In addition, it is important that the finished articles meet the requirements of the search engine in which you are promoted, the list of such requirements is as follows:

Uniqueness

The content that is published in your blog must be unique. Non-unique content often becomes the reason that the site will fall under the search engine filter. A search engine filter can put an end to or significantly slow down the promotion of your online store, so when creating content, keep in mind that a lot can depend on its uniqueness.

Relevance and key queries

The creation of an online store takes place in parallel with many other processes, such as the creation of a semantic core. The semantic core is a list of search queries related to products in your niche. Their main task is to make the page with the content as relevant as possible in relation to your client's search queries.

Using keywords allows you to increase the relevance of the page, but if there are too many such queries, this page may not seem useful from the point of view of algorithms. The fact is that keyword spam can also negatively affect the effectiveness of the promotion of your online store, since search robots responding to it can worsen the ranking of your site or even send your site under the filter.

In order to avoid such a situation by launching the creation of an online store and ordering the creation of turnkey content, you should discuss in advance the number and percentage of repetitions of keywords. This way you will improve the quality of the content and make it more effective in terms of promotion – without the risk of sending the site under the search engine filter.

Expertise

This factor, along with its usefulness and credibility, is currently becoming almost the main one in search promotion on Google. In order for the articles published in the blog of the online store to really bring the maximum result – it is necessary that all the content that you publish is reliable.

Google strives to give its users as much comfort as possible, and therefore, in the near future, sites that were promoted exclusively on keywords and do not have expert content will leave the visible line of search results and go to the very depths of the Internet.

In order to avoid such a situation, you should check all the created content for authenticity, or start creating it yourself. If you do not want to waste time on this, the only correct solution is to contact a competent author whose content will fully meet all your requirements.

Taking into account all these requirements, you will be able to fill your site with really useful and effective content from the point of view of promotion, but what should you do if there are problems on the site?

Where to order the creation of a website and what to do if there are problems
If you ordered a website from novice specialists and the indicators of its promotion do not suit you – maybe there are a lot of mistakes made on the site. In order to find them and fix them in the future, you will need to order a deep audit of the site. During the site audit, a specialist will check each page and the address of your online store for errors, unnecessary information and other nuances that prevent your site from being effectively promoted. After the audit is carried out, and your site gets rid of errors, the effectiveness of its promotion will increase, but only if the launched marketing strategy was created on the basis of data analysis and from the point of view of miscalculations, it really should be effective.

If you do not want to waste time searching for a specialist, conducting an audit and correcting errors, contact the specialists of the Gloss web studio. The Gloss team has been developing, optimizing and promoting Internet resources in various niches for more than 13 years. Among the clients of Gloss are the leading companies of Ukraine that turn to the services of our specialists on a permanent basis. You can verify the quality of the Gloss team's work by visiting our portfolio, using the site menu and selecting the appropriate page. If you have already made a choice in our favor and want to start developing today, call the phone number published on the site or use the online chat posted on all pages of the site. Start the story of your new business today and launch a great online store tomorrow-together with the specialists of the Gloss web studio!
 

Search engine promotion is one of the most popular and effective methods of promoting an Internet resource. When ordering the creation of a turnkey online store, you should decide in advance on the methods of its further promotion – in this case, search engine optimization and promotion will be an excellent option.

Regardless of which specific promotion method you choose, in order to evaluate its effectiveness, you need to track metrics. Different metrics can provide completely different data in their essence and quantity, and the more such data – the better. Specialists can easily analyze the data obtained and give an answer regarding the effectiveness of a particular marketing campaign, but what if you personally want to make sure of the effectiveness? What should I pay attention to for analyzing the success of search engine optimization and promotion? We will talk about this today, let's start!

Promotion of an online store using SEO: The subtleties of the process and help for the result
Before tracking the success of promotion using search engine optimization, this optimization must be carried out. The effectiveness of promotion largely depends on how well your site will be optimized. The cost of search engine optimization varies from company to company. It is also worth considering that the proposed advertising campaigns can vary greatly in their quality. But before building a marketing strategy and choosing specific marketing channels, let's look at the mandatory parameters for effective search engine promotion.

Development of an online store

Before optimizing an online store – you need to develop it. Services for the development of online stores are provided by many companies on the market, but if all studios did equally well – the zeal to become a leader in search results would simply not exist.

In order not to make a mistake with the choice of a company – the best solution is to immediately order the creation of an online store from a web studio with a name and leading positions in this niche. Having ordered the creation of an online store from the specialists of the Gloss web studio, in addition to the site itself, you will also receive support from specialists. Thus, if you have any questions about the online store developed for you, specialists will always be able to clarify the situation or suggest exactly how to act in this situation.

The developers of the Gloss web studio will create an intuitive structure of an online store for you. The intuitiveness of the structure is one of the most important factors in the further promotion of the site. The fact is that the Google search engine puts the comfort of its users above all else. Thus, if you want to achieve good results and really launch a site that can reach the top of search results – you will need to provide maximum comfort to your customers.

In addition to the structure that will allow any user, from small to large, to understand your site – its design is also very important. The designers of the Gloss web studio will help you complement your own idea and turn the " sketch” into a ready-made design that meets all modern web design trends. The specialists of the Gloss web studio are designers and developers with many years of experience, so be sure that any-even your most daring idea will come to life.

After the developers have created the structures and all the pages you need, and the designers have finished with the design of your Internet resource, marketers and SEO specialists come into play. Their task is to optimize your online store for its further promotion. In order to achieve good results, specialists will have to put a lot of effort and time. In addition, it is important that your site was initially created with a minimum number of errors. In order to make sure that there are no critical errors on the site, you can audit the site or order its creation from us. The specialists of the Gloss web studio will develop and design a website for you in such a way that you will not have any problems during optimization and further search promotion.

Optimization of the online store

After all the work on the part of developers and designers has been completed, a marketer and SEO specialists enter the business. While marketers prepare advertising offers and work out marketing strategies based on the data obtained after studying competitors and the market as a whole, SEO specialists take up the optimization of each individual element of your Internet resource. So, an SEO specialist will need:

• Optimize the structure

Despite the fact that the intuitiveness of the structure from the very beginning of its creation may be at the highest level, optimization is still likely to be required. The thing is that trends in SEO are constantly changing, and even if this is a fairly old method of promotion – even changes sometimes appear in it.

Nowadays, the main parameter for the Google search engine is the convenience and comfort of users. This means that once on your Internet resource, the client should immediately understand where to look for what he came for. This means that the product catalog, delivery terms and finally the contacts of your online store should be in the most prominent place.

The UX / UI designer or SEO optimizer will have to check how conveniently the navigation on your site is configured from the point of view of both search algorithms and from the point of view of user experience. The fact is that to index all the pages of your site at once, the search engine robot needs to be able to quickly find them. Here it is very important that your site has as few directives and pages that are more than 4 clicks away from each other as possible. Such a structure will allow users to quickly and comfortably find the information they need. At the same time, the absence of a large number of directives, combined with simple navigation, will allow you to get indexing of all pages at once, but without wasting your personal time on it

It is worth noting that sometimes search robots do not index all the pages at once, and for full – fledged promotion, especially if you have already placed optimized content on the pages, it is necessary that all the pages of the site take part in the ranking. If the full indexing by the search engine has not been carried out, you can forcibly carry it out by sending sitemap.xml the search engine. This way, you will draw the attention of search robots to pages that have not been indexed and will achieve full indexing of the site.

After the structure and its intuitiveness are finished – it will be time to evaluate and optimize the design.

• Optimization of the design

The designers of the Gloss web studio will develop the most trending design for your site, taking into account all your wishes. But if you turned to another studio, there is no guarantee that the already formed design will not have to be redone. In this case, the design can either attract or repel users, which in one way or another has its consequences for the indicators. In order to achieve results with the help of design, the design of the site should not look old. The best solution is to form a design with an eye to the current trends of web design by adding your own author's elements. This way, your design will be unique and attractive to potential customers.

The appearance of an Internet resource is very important for the result. The more attention your site will attract and the more convenient its design will be from the point of view of user experience – the better it will be for promoting your resource. If it is convenient for the client to work with your online store, and he can easily use all the features offered by you – your online store is very likely to become one of the sites that have got to the client in the browser bookmarks. So, paying attention to the design – you can enlist the support of a regular customer, but what else is important for optimization.

Creating and optimizing content

The next step on the path of optimization is content analysis. The best solution is to start developing content even before the start of site development, since content requires more time and it will take a lot to start. It is also important to enlist the support of a good SEO specialist before you order product cards or texts from the authors.

The thing is that in order to get results from the content, it must be optimized for the search queries of your target audience. To do this, a specialist or an optimizer creates a semantic core of the site. It is based on all search queries related to your product group used by customers. In order to achieve more noticeable results, specialists filter out the so-called “negative words” from the general list of keywords. Negative words are words that can relate to several niches at the same time. The use of such words in advertising campaigns may give you additional traffic, but the focus of this traffic on ordering may be zero.

In order not to waste money and use exclusively targeted key queries for advertising, it is necessary to create a fairly large and diverse semantic core. Words from this core are used not only in the content, but also in the structure of the site, so the development of the semantic core is a process that is comparable in importance to the development of the structure and design of your online store.

After the semantic core is approved, your authors or SEO specialists will have to implement them in the content that you plan to publish on the site. When ordering the creation of content or optimizing it, you should also not forget about E. A. T.
At the moment, E. A. T. are the factors that search algorithms pay the most attention to. Thus, having enlisted the help of a good author or SEO specialist and having created a sufficient amount of optimized content, you can safely start promoting your online store.

What metrics should you pay attention to when analyzing the success of SEO promotion

SEO promotion is a popular method, and therefore, in order to overtake your competitors, you will need a unique strategy or a strategy with the greatest chances of success. It happens that the strategy chosen by you or specialists does not bring the proper results, or it does, but how do you know about it? In addition to contacting specialists, you can also personally get acquainted with the effectiveness of the launched marketing campaign using the services provided by Google.

The most important services are such as Google Ads Google and Search Console. Metrics and data in these free services have great power in terms of analysis and further corrections in the marketing campaign, but what parameters should I pay attention to? By contacting specialists, you will not need to independently track the indicators and analyze them, but there are several simple metrics that can describe to you the promotion of your site and its success – in general terms. The list of such metrics is as follows:

• Dynamics of organic traffic volume

This metric is one of the simplest and most understandable metrics among others. Its main task is to illustrate whether organic traffic on your site is growing or whether its indicator remains in place.
In order to analyze the indicators of this metric, you will need to use analytics from Google. The dynamics of the volume of organic traffic also has segmentation. In this case, to evaluate the effectiveness of the mainland search campaign, you will need to select "free traffic". It is important to note that the “search traffic " segment will not give you accurate results. The "search traffic" also includes traffic growth due to contextual search advertising.

In order to track the data and the growth of organic traffic of your online store for the period when the campaign was launched, you will need to choose a suitable period of time. After you mark the amount of time you need data for, Google Analytics will provide you with data on the increase in the volume of organic traffic from the launch of the marketing campaign until the day you choose.

In addition to the report for a certain period of time, you can also compare the data of several marketing campaigns – if you have previously launched a search promotion. Thus, after trying several strategies, you can compare the growth of the traffic volume indicator during the use of each, and ultimately understand which strategy has become the most effective from the point of view of this indicator.

• Login Pages

You have found out how much the indicator of the volume of organic traffic has increased or decreased over a certain period of time, but in order to make sure that a launched marketing strategy is involved in this, you should clarify which pages of your site attracted users.

In order to get this information, you will only need to use Google Analytics and the “login pages”report. If you are using the new version of Google analytics, then this report has been abolished in it. Instead, you can get acquainted with the “pages and screens” report located in the “engagement”tab.

Using this report will give you the opportunity to analyze and separate the lowest-frequency pages from the total mass. Working on their optimization and promotion can help you influence the overall traffic volume indicator, thereby making the marketing strategy that you use and the marketing campaign that you launched not so long ago more effective.

Keywords

Using the previous two metrics, you found out how much traffic is currently coming to your site, and even specified which pages it comes from. It's time to find out which keywords helped the pages of your site get into the search results.

In order to understand which keywords from the semantic core of your site attract the largest number of users to your resource, it is enough to visit the Google Search Console and select the “efficiency”tab. After this parameter is selected – you can click on " queries” and get a report on all search queries embedded on your site. This information may be useful for you to make changes to the promotion strategy of the developed online store or to show that the keywords you use do not provide enough content.

In any case, the data obtained can significantly affect the effectiveness of the developed online store and help you achieve the best result.

These metrics are far from the only ones, but they can help you as a site owner to understand how effective the marketing strategy proposed by specialists is. This information can save you a budget, or show that the money spent is already bringing results. Regardless of the results obtained, you will receive valuable information, the value of which for business is difficult to describe.

In order to see positive dynamics in the reports and feel joy every time you get acquainted with these metrics – you should spend a lot of time searching for good specialists. If you are not ready to spend a lot of time searching, but you want to get a high-quality Internet resource with good prospects in promotion-contact the leaders of the niche of Internet resource development-the Glyanec web studio. Our specialists will create a turnkey online store for you and help with its further promotion. In addition, our marketers can develop several strategies or a contextual advertising campaign for you, thanks to which your site will receive the first visitors.

Order the creation, optimization and further promotion from the leaders of the website creation niche, start your new business together with the Glyanec web studio!
 

Having ordered the creation of a turnkey online store, the future site owner does not yet suspect how much depends on the developers chosen by him. The development of an online store is not too long, but it is quite a complex process that requires an appropriate level of competence from the developers you have contacted.

There are many popular mistakes that are made by incompetent developers during the creation of an online store. Such errors in the future can significantly affect the speed and efficiency of promoting your online resource, as well as the amount of money that you will need to spend on promoting your online store. Among the common mistakes that interfere with the effective promotion of Internet resources, you can find such a thing as duplicates of pages, but what is their problem?

Duplicates of pages would seem difficult to call a serious problem for the site, because what's wrong with the fact that your site has pages with the same content, but different addresses? In fact, such pages can bring your newly developed online store under the search engine filter, which ultimately negatively affects the future of your business. The fact is that once you get under the search engine filter, you will not be able to move forward effectively. Getting out of the search engine filter will require you to search for a specialist, as well as a long process of correcting mistakes made. No matter how much money you spend on promoting a site that is under the filter – you will not be able to achieve specific results, since search algorithms will do everything they can to prevent your site from moving up the search results. Only a few innocent duplicates can lead to such a result, but how can they be avoided? Why do duplicates of pages appear on the site and what should I do to get rid of them and stop their appearance in the future? This is exactly what we will talk about next, let's start!

What are page duplicates and why do they appear on your site

In order to understand how to get rid of duplicate pages, first you need to understand what they are. Duplicates of pages are pages that have different addresses, but at the same time have absolutely the same content. Such pages were previously often used to promote Internet resources, but with the advent of filters in search pages, most sites that used duplicates for promotion lost their positions in search results.

Such pages can either be created intentionally or appear automatically-since certain mistakes were made during the development of the online store. Such duplicates can also help your resource in search engine promotion, but no matter how effective they are – given the risk of falling under the filter – the use of such pages will definitely lead to negative consequences. Moreover, the effectiveness of duplicate pages is low, since nowadays search engine algorithms quickly notice the similarity of content, and automatically block the ranking of such pages.

The appearance of duplicates always has a reason. The most popular reasons for the appearance of duplicates for certain pages of your online store are:

• Automatic generation of duplicate pages of your CMS