Online Store Development: Top 5 tips to help you create a successful UX design

Launching a website and creating an online store can change your life and literally turn everything upside down, but in order for your project to become successful, you need to understand all the subtleties of its implementation. We have prepared for you the top 5 tips on how to create an effective UX design. This top is developed on the basis of research of Internet trade leaders in different niches, so this information will definitely be useful if you want to develop a website.

Before we start studying UX design, let's remember what it is and what it is necessary for.

UX-design: What it is and how it affects the development of the site
Creating a website is a step-by-step process where UX design can play a key role and determine whether a project will achieve the desired success. By itself, User Experience design is everything that interacts with a potential customer in one way or another, each page, tab, and product card is part of the UX design.

Creating a User Experience design is the development of the interface and all the components of the resource. After developing and testing the UX, you can safely start creating a UI design, which we will talk about a little later, but where does the UX start? How to develop a website and create its structure without making mistakes? How can the UX structure affect the complexity of the promotion and what can an optimized structure do? The answers to these questions are already waiting for you in this article, let's get started!

User Interface: How to use UX to develop a successful website

The effectiveness of promotion and your profit in online trading is influenced by many factors, one of which is the structure of the site. Website development involves a huge set of actions and manipulations that you will need to do to achieve your goals. To simplify your task and help you create a UX design, we have created the top 5 recommendations for development, the list of these recommendations is as follows:

1. Create a recognizable brand

Branding in the e-commerce industry plays a very important role and can determine the success of your business. At its core, branding is a set of recognition factors, thanks to which users learn about your online store and, as a result, make purchases in it. There are many tools that can help you increase brand awareness, a list of the most effective ones you can see below -

• UX headers

Working with headlines is one of the best ways to increase brand awareness. The headlines themselves represent a high-visibility area, they are most often targeted by search algorithms, and they can help make a brand popular. To do this, you need to conduct a number of studies and create a semantic core, which will list the most frequent queries related to the selected niche.

After creating the semantics, you need to embed relevant search queries in the headers of your site in order to achieve a greater response from search algorithms. This way you will be able to attract search robots to your site more often, and its pages will appear more often in the search results.

• Boot screen

The use of an animated logo or an elegant animation can significantly affect the interest of potential customers. When developing a website, you should think about using such elements, because they can become part of the corporate identity and further increase the company's awareness.

• Logo

Your brand logo is a distinctive sign that allows you to personalize your resource, products, and application. Using a corporate logo on the pages of an online store, you can help users develop an associative relationship. If you add a high-quality slogan and the use of corporate colors to the association, you can be remembered by the buyer, which is very important if your goal is regular customers and profit growth.

Brand awareness can have a strong impact on the promotion of an online store, which is why brand development and its subsequent promotion should be given a separate role in the process of creating a website.

2. Achieve intuitive UX design

The next goal that you need to achieve in the process of creating a high-quality UX design is the intuitiveness of the resource structure. It is not difficult to get good results within the framework of intuitiveness, the main thing is to analyze each page from the consumer's point of view. If you want to make sure that the structure you created is quite user-friendly and understandable to potential customers, test it with questions and answers. If the structure of the site you have developed is intuitive, then the user should easily answer the questions listed below, namely:

• On the website of which organization it is located or what is the name of this online store?
• On which page of the resource is it located?
• Where is the menu located on the page?
• How to move to the directory or to the “home” of the resource?
• Where is the site search and product filter located?
• How do I find out more about a product or service?
• How do I pay for a product or order a service?
• What button can I use to add a product or service to my favorites?
• Where is the “contacts”tab located on the site?

If you, as a potential client, were able to easily answer these questions, then congratulations, the structure you created is intuitive enough to use.

If you doubt your own competence, you can ask someone from the team or employees of the company to familiarize themselves with the site template, and then ask them to answer the above questions. This way you can definitely make sure that the structure is convenient and intuitive, while avoiding edits after the site is launched.

3. Target action and placement of the main information on the page

Experienced developers and optimizers have long known that users often do not read the content of the pages. Instead, they use their peripheral vision and look for the answer to the question they are interested in. This process does not take more than 5 seconds, so if the target action or the promoted product is out of sight of the client — most likely you will not be able to achieve the desired sales figures.

To correct the situation, you will need to learn the Gestalt principle and the eye movement model while studying the page. Using this data, you will be able to place the main buttons and tabs of the site in the field of view of the client, which will delay him on the page and get the opportunity to present the product that the buyer needed.

To achieve a positive result, it is necessary to thoroughly work out the areas of high and natural visibility. This is important if the purpose of site development is to sell products or provide services, since the visibility of the target action has a decisive impact on the performance and effectiveness of the resource.

4. Rejection of complex schemes and chains of actions

Sites created about ten years ago are strikingly different from today's trending Internet resources. If previously complex and multi-page sites were " in fashion”, then these days more loyalty is received by resources that do not force customers to perform many actions.

If your main goal is to sell products and services, to achieve the desired results, make it as easy as possible for the user to move through the pages and tabs of your resource. The faster a potential buyer finds the right product on the website you developed, the higher the probability of a successful sale and profit growth from the online resource.

To achieve such results, you can use some tricks, namely:

• By setting up the display of related products

By enabling the customer to purchase not only a smartphone, but also a case along with a protective glass, you can significantly affect the turnover of the online store.

• Ensure the minimum number of clicks

The fewer clicks a potential buyer needs to find the right product — the higher your chances of a successful transaction. Simplify the site structure and thoroughly work out the filters, this will save users time and increase their loyalty to your resource.

• Registration form and its necessity

Registration on the website of an online store developed by you can significantly affect the number of conversions and traffic to the resource. In order to ensure that after the registration procedure, the desire of users to buy a product does not evaporate, take care of the minimum amount of information that users will need for registration. The faster the user can register and confirm the purchase — the more attractive your resource will be for customers.

• Natural perception of structure

Make sure that the color scheme used in your structure is accepted by the human eye in an attractive and natural way. Such a small thing as the use of too bright colors or incompatibility of color solutions can cause disgust in potential customers, thereby making your deal impossible.

When developing an online store, take into account the desire of customers to spend a minimum amount of time searching for the necessary products. Taking into account all of the above factors, you can easily create an attractive online store and undoubtedly achieve your goals.

Create a clear and as simple as possible navigation on the site, remove unnecessary pages and leave only useful materials, simultaneously simplifying the procedure for navigating to them. In this way, you will increase the usability of your structure, and buyers will be more willing to make a deal with your company.

5. Landing pages and their effective use

If the purpose of developing a website is commercial activity and you plan to create an online store based on it, then you should definitely abandon the idea of using the “main” page as a single landing page. Users who visit your site for a specific purpose may not be happy with the glut of information that they will have to absorb on the way to the service or product they need. Instead of using the "main" page as a landing page, it is more efficient to create multiple landing pages, where each will perform its own specific function.
In this way, you will be able to evenly distribute traffic across all the pages of the site, and each potential buyer who visited your resource will be able to find the information they need, along with completing the target action that you carefully placed in the area of high and natural visibility.
Landing pages are designed to focus the customer's attention on the target action that interests you. That is why using the main page of the site as the only target page is unprofitable for commercial resources.

Development of an online store website: How to deal with all the subtleties

If you decided to develop a website in order to open your own business, or migrate from offline to online, then you have at least two ways to achieve this goal. The first is to figure out everything yourself and create a turnkey online store website with your own hands. This option will require you to spend a lot of free time, focus, and have minimal knowledge of site development processes.

If you decide to develop your site independently, be ready to make edits at any time. Unfortunately, no matter how scrupulously you treat the development of the site — most likely you will make several mistakes.
The process of creating an online store is a long project, especially for one person and even more so if you have no previous experience. So be patient and have plenty of days off, because you will definitely need them.
The second way to start your commercial activity on the Internet is to order the development of a website from specialists. This method of starting a business will allow you not to waste time on site development and to devote it to more important things for your business, such as finding suppliers.

While you will arrange the delivery of goods — the team of the digital studio Glyanec will undertake the development of a website for your future project. Behind the back of the specialists of the web studio Glyanec more than 12 years of collaboration and hundreds of resources created at the highest level. Design studio provides a full list of services necessary for the development and subsequent promotion of your online store. By ordering a website from the specialists of the Glyanec web studio, you can not worry about the development and subsequent promotion of the online store, because our specialists will do everything for you.

To learn more about all the benefits of working with our studio and learn more about creating websites, read the article "Creating commercial websites for a successful business". There you will find answers to all your questions, and if the article does not seem enough — you can always contact our specialists using an online chat posted on all pages of the Glyanec website.

Become a successful entrepreneur and create your own online store together with the specialists of the Glyanec web studio! Become a market leader tomorrow!