UI design and its subtleties: How to develop a website and attract customers with the help of design

Promoting web resources and attracting customers are the main tasks of any entrepreneur in 2021. The situation with the epidemic and changing conditions in the trading market force businessmen to prepare for the worst, and the best way not to be left without customers in quarantine is to develop a website. Website development is a complex and lengthy process, divided into several stages, where each of them can contribute to success and promotion. In the previous article on creating UX design, we already looked at this phenomenon inside and out, and even gave some tips based on the results of market leaders, but today we will talk about something else.

If UX design is responsible for all the pages and icons of your resource, thereby creating a kind of "skeleton" of the site, then the task of UI design is to make this "skeleton" attractive. To do this, there are many tools and tricks that change from year to year. We'll talk about them in this article, but first let's understand what UI design is.

User Interface design is the creation of a user interface and the design of a resource. Using the UI, you can influence the reaction of a potential buyer and attract them to your resource through registration. To create a high-quality UI design, you need to take into account a lot of details, Use Only trending elements, and make sure that the resource does not become too overloaded. In this article, we will share with you 7 rules that can help you develop a website and create an effective User Interface design for it, let's get started!

Turnkey website development: top 7 rules for successful UI design in 2021

Creating an online store and designing it will require your imagination and excellent sense of taste. If you are not sure that your tastes will match the tastes of potential buyers, or your preferences may not match the commercial model of the site — use our tips and create a high-quality design today. We have developed this set of rules based on the recommendations of designers involved in designing the resources of market leaders in various niches and price gradations, so this information is equally useful for both small firms and large companies that want to stay in the trend.

The top 7 rules for high-quality and attractive UI design in 201 are as follows::

1. Three-dimensional graphics and their use

Despite the fact that 2020 brought a lot of new things to the development of websites and the creation of online stores, 2021 promises to be less generous with innovations, mainly using the trends of the past year.

So, the use of three-dimensional models will not go anywhere and will still look fresh in the eyes of consumers. Three-dimensional graphics are widely used not only for static designs, but also for animated pages. Taking advantage of the popularity of this technology, you can add three-dimensional animation to your future resource, thereby making it more attractive from the point of view of potential buyers. And if you also take into account all the tips regarding UX design, and place the headlines in a high-visibility area — the results of this approach will not be long in coming.

If you are planning to develop a website in a more restrained style, close to the loft, then using three-dimensional animation can destroy all the charm of the design. In this case, use three-dimensional models for categories and titles on your resource. So if you stay in the trend, you will be able to bring your design idea to life, and it will look in harmony with the previously chosen site style.

2. Glassmorphism of its use and within the framework of resource design

Glassmorphism is a trend that has appeared relatively recently and has already won the audience sympathy of customers from all over the world. It has replaced the already outdated neomorphism, which enjoyed enviable popularity in the field of resource design several years ago.

The essence of glassmorphism is to create a glass effect, where you look at the design elements as if through a showcase. Despite the fact that this style is not visually far removed from its predecessor, the leaders of Google search results have already updated the design of their resources using just glassmorphism.

When developing a website and discussing the choice of design style and technique, consider glassmorphism from the point of view of the current trend leader. Using it can make it possible not to think about updating the design for several more years, and given the user reaction to using glassmorphism, it is definitely worth the money and effort spent.

3. Photos instead of graphics

As historians and researchers say  " history is cyclical." So for designs, this saying fits perfectly, because the trend of UI design in 2021 is again becoming real photos.

Researchers and designers explain the popularity of photos in comparison with graphics by the empathy of potential customers for the characters and people depicted, which does not occur when viewing regular graphics. Often, using real photos can add a certain charm to the resource, and if your site is also dedicated to selling clothing or household items, using real photo materials will help you achieve greater customer loyalty.

Developing a website for an online store is currently one of the most popular topics, and using real photos to design this kind of site is the best solution in 2021. The fact is that with the help of photos of people dressed in your products or focusing on accessories of your production, you can achieve additional loyalty and create an associative connection among your potential customers. Often, associative communication is fundamental to the brand image, so if you plan to develop your business in the field of online trading, you should definitely think about using this trend. Photos as design elements will be popular for at least a few more years, so you don't have to think about changing the design quickly, unless of course you make the mistake of creating a Ux design when developing a website, and don't forget to add an important tab or page.

4. Use bright and warm colors

The popularity of the color scheme is often influenced by factors such as the season, fashion, and the situation in the world. In 2021, the use of so-called "autumn" shades and Styles is welcomed by users much less than before. The situation with prolonged self-isolation has awakened in consumers the desire to enjoy bright colors and it is to such resources that users will give their preference in 2021.

The use of bright colors and their shades can also be explained at the level of Physiology, because using such a palette, it is much easier for users to distinguish Site Elements and product items from each other, which simplifies the process of choosing the right product. It should be noted that you should use bright colors based on the subject of the resource and its main tasks. If you are creating a resource for a children's entertainment complex, then the use of bright shades will be very useful, which can not be said about the use of the same shades in the design of an online store of classic men's suits.

When developing an online store, it is very important that you adhere to the style dictated by your chosen niche. Otherwise, using shades and colors that do not match the selected product type can alienate potential customers and lose the buyer.

5. Aesthetic minimalism

Minimalism, as well as the combination of black and white, will always be in fashion, so when developing a website, Think about using minimalism as the main theme of the resource design. The trend towards minimalism has migrated to 2021 since last year, but its popularity has not fallen by a degree. Using this, you can create an intuitive and at the same time simple design that will not take you much time and resources, while it will look trending for several more years.

6. Geometry and shape trend

Geometry in any of its manifestations belongs to minimalism, and therefore it is still in trend. By using lines and geometric shapes in UI design, you can extend its relevance and encourage user interest.

Animations using fractals and geometric shapes fascinate the eye and increase user interest in your resource. If the main goal of website development is to promote the company and increase its popularity, then such an animated design will be very useful. Also, do not forget about static images. You can combine minimalism, the use of a discreet color palette and animation with geometric shapes — while creating a design that will be relevant for several more years.

When developing a website, take into account the topic and niche in which your business should take its position. The use of geometric shapes and minimalism is not a panacea, because there are a lot of niches where their use can lead to customer frustration and their subsequent refusal to cooperate with your company.

7. Simplify registration and return to the source

One of the main trends in creating UI design now is to simplify the design of resources in all possible gradations and manifestations. Designers have long noted that the creation of design and the number of opportunities literally force them to come up with more and more complex trends and styles, and this does not benefit either the promotion or the resource itself.

You can often find a filigree resource that uses geometric shapes, animations with their participation, and a perfectly selected color scheme, but due to the number of elements, such a site cannot give the desired download speed. This is a serious problem for further development. Because of this, Google, as well as Yandex, are changing its search algorithms, preferring faster resources and leaving slow sites on the margins of search results. This solution is associated with comfort for users, which can only be provided by fast resources, while an overloaded site will require more time from the client and, as a result, will not become a priority and useful.

In order to avoid problems with UI design and further site promotion, you should find a middle ground between the elements used and the overall site load. The color scheme of the resource should fully correspond to the niche that it occupies, and the number of animations should not harm the download speed.

Using all the above tips, you can develop a website and create a high-quality design, but what if you don't want to waste time on it?

Developing an online store and creating a UI design in 5 minutes

Despite the fact that creating a UI design is more about imagination and the ability to visualize what you want, there are also technical aspects to creating a design. They require your attention and understanding of what you are doing. If you have never dealt with the development of a corporate website and have not participated in the creation of Ui designs for them, just contact specialists who can help you.

Our company has been developing websites and online stores for various companies around the world for 12 years. During this time, we managed to take a leading position in the market and create more than a thousand resources presented in our portfolio. Gloss Web Studio and its team will develop a website for your company, take care of its design and further promotion. Our marketers will develop contextual advertising campaigns for your business, while developers will optimize your future resource. If you are focused on results and want your site to show positive dynamics and results from the very first days, entrust the development to certified specialists of digital studio gloss.

If you are still in doubt or want to take a closer look at the process of creating online resources for business, read our article "Website Development: how to create a successful business resource". If you have any questions about the services provided by gloss Web Studio, or you want to learn more about the terms and sequence of actions when ordering the creation of a resource — contact the manager of our company using the data in the"Contacts "tab, or using the online chat located on all pages of our site.

Launch an online store and start your commercial activity with a high-quality website developed by gloss Web Studio.