Online Store Development: Why users leave you with nothing

Trading on the Internet is one of the most popular niches in business, and there is quite a logical explanation for this. Thanks to the development of technology, the sale of goods via the Internet has become much easier than offline and, moreover, more profitable. By ordering the creation of a turnkey online store, you can get a website and get rid of the need to pay for the rent of a full-scale store.

You no longer need to keep a huge staff of consultants, there is no need to check how much your representatives know the assortment of the store. All you need after the online store has been developed and launched is two people, one of whom will monitor the accounting, and the second will advise customers by phone. Such a decrease in the number of employees multiplied by the lack of need to rent premises for offline trading is an excellent help in order to create an online store.

Despite how profitable it is to develop an online store - not all entrepreneurs get profit from their resources. There are a number of reasons associated with this, which we will consider in this article. In this article we will tell you about the 10 most popular reasons why customers leave you without shopping and throw baskets. After reading this article, you will be able to find out for what reasons your customers most often leave your site and how to deal with it. We will also look at the basic aspects of creating a successful online store in the current realities. This will allow you to prioritize more effectively during the development of an online store and, as a result, will allow you to increase the chances of your project's success.

Turnkey online store development – how business starts

Any business has several stages of development. The duration of each stage, as well as its financial profitability, largely depends on the decisions you make. The first most important decision among those that relate to the opening of your own online store is its development. Having ordered the creation of a turnkey online store, you make the first decision on which your further success will depend, and therefore it is better to prepare for this properly. In order to avoid mistakes and problems with the online store, the best solution would be to order the creation of a turnkey online store from well-known and leading professionals. Working with such specialists as the Gloss web studio team, you are guaranteed to get a high-quality online store or corporate website.

Do not forget that the quality of the developed online store directly affects both its success and the cost of its promotion. If you turned to a start-up company and at the same time your site contains certain errors, whether it's the download speed, or the lack of an intuitive structure - this will definitely result in consequences. In order to cope with the consequences of the mistakes of inexperienced developers, you will have to contact a specialist who will be able to audit the site and tell you exactly where to look for the reasons for low performance and high cost of marketing campaigns. After the expert assessment is received, you will need to contact the specialists whose jurisdiction includes correcting the errors you have, and only then your online store will be able to show its maximum result.

Needless to say, in a niche where hundreds of new online stores are created every day, procrastination even on a day can already be critical. If you do not want to wait and do not plan to spend extra money on finalizing the online store– the best solution is to contact professionals right away. Contact the representatives of the Gloss web studio using the phone number on the website and the information in the contacts tab, and order the development of an online store from the leaders of this niche. To get acquainted with the results of our team's work, as well as to see the list of those companies that cooperate with us on an ongoing basis, you can visit the corresponding tabs in the site menu.

Checklist: 5 reasons why customers leave your online store with nothing

The development of a turnkey online store has already been completed, you have optimized the site and launched a marketing campaign, time has passed – but there are no buyers, why is that? In fact, there are millions of reasons why your customers may not buy products in your store, but we don't like abstraction. In order to answer this question, we collected data on indicators from various Internet resources, and also consulted with experts to come to the conclusion that there are only 5 most popular reasons why customers do not buy anything on the site. After reviewing the list of these reasons, you will not only be able to create a successful online store from scratch, but also help your existing online store cope with difficulties and find its customers.

To achieve the desired result, you should think about what is wrong with your site. To simplify your task, we have created a checklist of the 5 most common reasons why the buyer left with nothing. The list of mandatory reasons for familiarization for any entrepreneur engaged in trade is as follows:

1. Annoying consultants or an irritating factor

We all know how annoying consultants can sometimes be in offline stores. Every user understands that this is just a job for a person, but when you plan to make an expensive purchase, and at the moment of your thoughts someone interferes with your personal space - it becomes at least uncomfortable. Overly intrusive behavior of consultants often leads to the fact that users simply no longer enter this store without urgent need, which of course negatively affects the company's income.

Despite the fact that online stores have stepped far ahead – they also have such annoying consultants, but they are usually disguised as online assistants. There are online stores of various sizes on the Internet – and not every one of them is able to afford hiring an employee who will be able to respond to messages 24/7. That is why online stores most often resort to the help of bots and certain scripts that allow you to create the illusion of live communication.

When the window with the help chat is not large and does not prevent a potential buyer from choosing a product, everything goes fine, but as soon as such a window stretches to half the screen or does not allow you to make a purchase, or exit the page - without closing the tab - it starts to be incredibly annoying.

In order to avoid losing customers, you should use online assistants wisely, this function should not force the user to resort to your help. Most users who visit the catalog of products for smartphones already know what they need to buy. In this case, the annoying help of an "online consultant" can only upset the user's plans and deprive your online store of an addition to the income line.

2. Lack of trust and loyalty to the store

More recently, in order to succeed in the Internet business, it was enough to simply order the creation of an online store on a turnkey basis. Since then, a lot has changed and, in particular, competition has changed in absolutely all niches of online commerce.

Now, when creating an online store, you need to think through a strategy to attract customers and provide them with maximum comfort, but that's not all. First of all, it is important that you can convince the client of your reliability. Selling affordable goods, you most likely will not be burdened with such an urgent need, which cannot be said about the niche of household appliances or electronics. The current cost of electronics forces users to look for more affordable offers and most often the most interesting prices for appliances and electronics are just in new online stores. At the same time, it is worth remembering that your client has no guarantees, and therefore it is worth showing him in every possible way not only your competence, but also effectiveness. By publishing information about yourself and the store's team on the site, taking reviews and holding all sorts of events, you can show your potential client that you are a real person and you have no reason to be afraid to show yourself or provide some data about yourself. Always remember that your client is not a search algorithm, your client is a living person for whom it is important to be sure that he will not be deceived.

3. Difficulties during checkout and related problems

Placing an order online is a simple action that any child can handle now. This statement is true, but do not forget that now children are literally "born” with a smartphone in hand. This means that now the development of new technologies among the younger generation is several dozen times higher than that of the older one, and this should not be forgotten.

By placing a dozen different forms and pop-up ads on your site, you can scare an inexperienced user, which will only harm your sales. If your goal is to increase profits– you should forget about complex forms and simplify the ordering process as much as possible. One of the best solutions to simplify the ordering process is to use the “buy in one click" button. By placing such a button in your online store, you will not only be able to simplify the task for your customers, but also open up new opportunities for additional sales. The thing is that by clicking on this button, the user needs to enter his phone number, by which the manager of your online store will contact him. Using certain knowledge and skills, your manager can double the total amount of the buyer's check - only by advising related products. Thus, by abandoning complex forms and taking a step towards simplification, you can not only avoid negative consequences, but also convert them into revenue.

4. Negative experience with the online store

By ordering the creation of a turnkey online store from specialists, you are guaranteed not to assume anything negative. Hence the question arises, how can your online store cause anger or apathy if all it has is goods and information?

In fact, in order to cause irritation and negative user experience, you do not need to do anything personally, because the system can do everything for you. Have you probably come across forms in online stores that, because of one missing field, delete everything that was previously entered and force you to go through the whole process anew? This is what most often annoys potential buyers.

When developing an online store, you need to always remember that there are also people on the other side of the World Wide Web and they tend to experience human feelings. If you plan to create an online store and make it successful - try to reduce to zero all the factors that can give your customer a negative experience. Thus, you will not only avoid rejection from the consumer, but also probably acquire a new regular customer.

5. Upsets and work on them

The emotional state greatly affects whether the user wants to buy something. As a rule, if a potential buyer is in a great mood, then the chance that he will buy something is extremely high, but if he is upset about something, then any little thing can force him to close your online store and continue doing his business.

Your online store can also contribute to this and we will tell you - using the example of a promo code. When a user places an order, and the store uses or issues promo codes, most often there is a line “enter a promo code” in the order form. This line is static in the sense that it is often used as a template – and very unnecessarily.

70% of online stores never explain how to get a promo code, while they give users the opportunity to enter it or think about why they don't have it yet? In a certain situation, such thoughts can lead a potential buyer to upset, which naturally will affect his desire to buy further. Of course, if a user decides that he needs to buy something on your online store's website– he will place an order, but the probability that he will add at least one more product to the basket is negligible.

In order to avoid such a situation, you should think about different templates for making a purchase. This will allow you to avoid frustration on the part of users who do not own promo codes. Another great solution would be an offer for regular customers who have their own personal account - to store the promo codes received in it. Thus, by choosing a product, the user will be able to decide whether to use the existing promo code or not, at the same time as a potential buyer visiting your online store for the first time will not be upset that he does not have any promo codes.

Summing up this checklist, it should be noted that most of its items are not critical. At the same time, it is amazing how much things that many do not even notice can affect the desire and ability to buy. Following the tips available in the listed items, you will be able to get rid of the most popular reasons for low sales, which will most likely help you achieve your goal.

Despite the fact that this list is incomplete, it contains the main majority of problems that cause the buyer to refuse to purchase. At the same time, there are much more global problems, because of which users refuse to purchase goods. These include outdated design, annoying pop-up forms, lack of intuitive navigation and many other aspects of creating an online store. In order to reduce the chances of such problems to zero, you will need specialists in their field with many years of experience, such as the Gloss web studio.

The Gloss web studio team has been developing online stores and creating corporate websites for 13 years. By ordering the development of an online store from us, you will get advice from a specialist and a whole team that will develop your dream online store for you in the shortest possible time. In addition to website development, our specialists can also help you with its optimization and promotion – which will significantly reduce the amount of time needed to create and launch a successful business on the Internet.

Gloss Web Studio is a full-cycle studio that allows us to provide all services related to web development. We have been working in this niche for 13 years and during this time we were able not only to acquire partners around the world, but also to become leaders in this segment in Ukraine.

If you are interested in opening your own online store and are planning to order the creation of an online store or a turnkey corporate website – but have not yet decided on a team, contact us. Our specialists will not only give you a detailed briefing, but will develop an online store of your dreams taking into account all current requirements, ranking factors and the search engines themselves. By contacting us, you are guaranteed to receive a high-quality web resource that can compete with your competitors - from the first day of its launch.

In order to learn more about the services of the Glyanec web studio, you can use the site menu. You can also contact our representatives by phone or via online chat. Our managers will answer all your questions related to the services of the Glyanec web studio and help you make the right choice.

If you still haven't decided to order the creation of an online store – check out our portfolio and make sure that our goal is quality. If you are ready to place an order for the development of a turnkey online store - contact our representatives by the phone number indicated on the main page of the site and in the contacts tab and order the website of your dreams today!