Increasing the buyer's receipt: The “Buy in one click” function

An online store is a website that hosts hundreds of products with a convenient opportunity to buy everything that the user needs. The online store bypasses the offline solutions familiar to many on all fronts, because it not only offers a more valuable user experience and a convenient purchase process, but also significantly more choice. The catalog of an online store may contain thousands of products, this is not an acceptable luxury for a standard offline store.

Creating a turnkey online store is a service that has been popular since its inception. By ordering the creation of a turnkey online store, an entrepreneur can get a ready-made website that is already ready to go out and attract potential customers. By ordering the development of an online store from professionals, you can reduce the risk of making mistakes that may be made during the creation of an online store, and by contacting the leaders in this niche - and completely eliminate the possibility of errors.

The development of an online store is a long process that can be divided into stages and systematically move towards the goal. You can create an online store with your own hands – but in this case you will need a huge amount of time and knowledge associated with several specifics at once. If you want to create an online store and launch a business related to online trading in a certain niche– you should think about saving time. By ordering the creation of an online store from the specialists of the Gloss web studio, you can get your online resource in the shortest possible time. Gloss Web Studio has been a leader in the niche of online store development and corporate website creation for 13 years. To get acquainted with the examples of Internet resources that were created by our specialists, you can use the appropriate tab in the site menu.

After the development of the online store has been completed, the long-awaited moment of sales begins. Despite the fact that your online store can be of high quality and optimized, this cannot guarantee success. In order to make a profit and increase it, while doing sales on the Internet - you have to constantly improve your website. One of the techniques to increase the average customer's check, and hence the average profit of the created online store, is the “buy in one click" function.

In this article, we will tell you in detail about what the “buy in one click" button is for. After reading this article, you will not only be able to emphasize some ideas for yourself, but also get a real opportunity to create a successful turnkey online store with the support of our specialists. Find out why you need the “buy in one click" button and make your online business even more profitable.

The "Buy in one click" function – how one button can change everything

In recent years, competition among online stores has reached its apogee. The reason why there are several hundred more online stores every day is because of quarantine restrictions that have affected all entrepreneurs on the planet. Due to the restrictions, not only the purchasing power of customers decreased, but also there were bans on trading in whole groups of goods – which of course affected the business as a whole. Despite this, entrepreneurs who have paid due attention to the process of developing an online store, its design and planning its development - still managed to succeed and are achieving it right now. But how to do it?

We live in a time when the customer can no longer be surprised by a large catalog of products. By ordering the creation of an online store, you have only taken the first step. After developing an online store, you will be waiting for the process of its optimization and finally promotion – but how can these processes be accelerated. In order to speed up the creation of a turnkey online store and its optimization, you should contact a full-cycle web studio, such as Gloss web studio. Our company provides a full range of services. We can create an online store in accordance with your ideas, expectations and requirements, optimize it and launch its promotion using one or several marketing campaigns at once. Our specialists can create advertising that will definitely expand the horizons of your customer base and allow you to attract more potential customers. But what is the secret of attracting customers, if marketing is discarded?

The main secret of attracting customers in 2021-2022 is convenience and comfort. While there are more and more online stores in different niches every day– the only way for many companies to bypass their competitors is to provide their customers with more comfort and opportunities. One of these features is the “buy in one click" button.

The one-click buy button is an extremely simple tool that will allow you to increase the number of sales in the online store. The button itself can be designed in accordance with the design of your online store, because the most important thing in this case is not the design, but the content.

The only function of this button is the ability to buy one item without the need to go to the cart and place an order. Your potential client can simply click on the button and indicate his number - wait for a call from the manager, to whom he will be able to call the post office on the phone to which he needs to deliver the parcel. Some sites are also able to interact with data from Google.

Google constantly collects data that you enter on various sites. In the future, this allows the search engine to save you time on entering data that you have already entered earlier. You can simply click on the dialog box that appears with the suggested address, phone number and even card number - and order a purchase. This opportunity opens up new horizons both for online stores and for users directly. But what are the advantages and disadvantages of the “buy in one click" button?"Let's figure it out!

Advantages and disadvantages of the “buy in one click” function

The “buy in one click" button is quite a popular solution. Do not forget that when ordering the creation of a turnkey online store, many entrepreneurs try to adapt as many successful solutions as possible for their project. However, not every online store needs such a button.

The functionality of the “buy in one click" button is extremely limited. Under certain circumstances, its presence may lead to a regression in the aspect of profitability of your online store and then we will tell you why this may happen. In order to decide whether you need the “buy in one click” function on the site, it is initially worth considering its advantages and disadvantages. If we talk about the advantages, then their list looks like this:

1. Saving potential customers' time

Nowadays, the pace of life is accelerating every year and it is important for each user that his time is not wasted. The amount of time it takes to place an order on your website directly affects the customer's attitude to your store. Thus, the less time a user needs to buy your product– the higher their loyalty, and the more likely they are to continue using your services.

Of course, the “buy in one click" button is not a panacea for saving user time. In order to provide your client with maximum comfort - at the stage of creating a turnkey online store, you need to focus on the quality of the user interface and the intuitiveness of the site itself. The easier it is for your client to find the product– the less time it will take, the higher the chance of conversion. However, do not forget about the page loading speed.

In order to create a fast online store with an intuitive structure and a clear interface, you need to have solid experience not only in design, but also in the field of website creation. If your goal is a successful online store – in this case, the ideal solution would be to order the creation of an online store from professionals. By contacting the Gloss website creation studio, you are guaranteed to receive a high-quality turnkey online store, which will be developed taking into account all existing ranking factors. In the future, this will have a positive impact not only on the amount of traffic on your site, but also on the effectiveness and cost of marketing campaigns.

You can achieve such results by contacting professionals in their field, specialists of the Gloss web studio. Learn more about all the services of the Gloss website creation studio and order the ones you need - you can use the site menu.

2. Convenience for users of all age categories

Internet trading fundamentally corresponds to ordinary offline trading. There is also demand, supply, and target audience in online commerce. The only difference is that by opening an offline store, you are limited in the size of your customer base, the place where your store is located. Creating an online store completely removes this restriction, because now you can sell goods all over the country using the services of postal companies. At the same time, the list of age categories with which you can work and offer your products is also expanding.

Standard order processing and payment on the website are almost impossible tasks for most representatives of the older generation. It is the complexity of ordering that often stops representatives of the older generation before buying on the Internet and forces them, as before, to go to an offline store. By giving your customers the opportunity to purchase goods in one click– you can significantly expand your customer base.

By adding the “buy in one click" button, you will give representatives of any age category the opportunity to freely use the features and catalog of your store, while minimally burdening them with entering the card number and other data. All that your buyer will need to do after choosing the product is to enter his phone number, which your representative will call him later. By enabling potential customers to get rid of the need to enter credit card numbers and simplifying the ordering process as much as possible, you can not only significantly expand your target audience, but also acquire regular customers who will be comfortable working with you.

3. The human factor

The Internet is an effective and multifaceted tool, but even it is not able to replace live communication for users. Using the “order in one click" button, your potential buyer will talk to your representative, which opens up a whole bunch of opportunities for your business. Using the services of specialists in the field of management and sales, you will be able to increase the amount in the user's final receipt by 1.5-2 times only on one phone call. Such an opportunity can significantly affect both the income of your business and its success.

Despite the beauty of such a function as "buy in one click”, it has a number of disadvantages. Compared to the advantages, they are not critical and yet they have a place to be. If we talk about the disadvantages of the “buy in one click" function, then they should include:

1. The appearance of the risk associated with the human factor

After the customer clicks on the buy button in one click, he enters his phone number. If he made a mistake while entering the phone number– your representative will not be able to contact him, which is why the order will not take place.

2. Limited purchase

The effectiveness of the “buy in one click" function is beyond doubt, but unfortunately it is able to work with only one product. Its original meaning is not to send the user to the shopping cart, because he needs only one product. However, unfortunately, it will not work out to use this function when buying several products.

3. The burden on your company's managers

By creating a turnkey online store, you will somehow come to the conclusion that you need a minimum staff. When a user makes a purchase through a product catalog, the manager is not involved in this process in any way, because everything happens on the Internet page. At the same time, the appearance of the “buy in one click” function can significantly increase the load on your managers. In addition, it is important that your managers are professionals in their field, because the final cost of the buyer's receipt depends on them in this case.

Summing up, we can say with all confidence that the “buy in one click" function can definitely help your online store become even more profitable. This feature can increase the number of sales and increase the comfort for your users, but at the same time you need to have a sufficient staff of managers who know their business.

In order to succeed selling goods on the Internet, it is important to observe three components, namely:

• The creation of your online store should be handled by professionals.
• The promotion of your online store should be handled by specialists.
• Sales of goods using the “buy in one click” function should be handled by experienced managers.
• Observing these points, you can significantly increase the probability of success and create a truly successful online store.

If you plan to order the creation of a turnkey online store, contact leading specialists. This way you can increase the prospects of your future business and reduce the risk of making mistakes during development. By ordering the creation of a turnkey online store from the specialists of the Gloss web studio, you are guaranteed to receive a high-quality Internet resource ready for competition and victories.

To order the creation of a turnkey online store, its optimization and promotion, you can use the information in the contacts tab. You can also contact our representatives by phone or via online chat. Representatives of the Gloss web studio will answer all your questions and help with solving any difficulties associated with the development of an online store.