Online Store Promotion: Ranking Factors that affect your success in 2021

Competition in the e-commerce market is constantly increasing and every owner of a web resource is thinking about how best to promote their site to the top of search results. According to statistics, 85% of users view only one site from those that appeared in the search results, and as a rule, it is just in the top 10 of the search results. That is why it is so important that your web resource is located as close as possible to the top of the results. But how to achieve this? What algorithms decide which sites are relevant and which are not?
Search giant Google is increasingly releasing patches and improving its system. Google's algorithms are among the most reliable on the market, it is not surprising that more than 60% of all global traffic belongs to Google Chrome. Relevance is responsible for which sites will be in the top, and the phenomenon of the distribution of sites according to their level of relevance is called ranking.

Ranking determines which site will be higher in the search results, and which will have to fight for potential customers at the bottom of the page, but is it possible to influence the ranking? What factors can help you promote your online store in 2021? What does the site need to get to the top? Finally, what tools will help you leave your competitors far behind in 2021? In this article, you can find answers to all questions related to the ranking of your online store, let's get started!

Ranking: What affects the position of your site in the search results

The position of your site in the search results can dramatically affect your business. Site promotion and optimization are designed to help your resource to be in the top, but what indicators should a site have to be at the very top of search results? Unfortunately, there is no clear answer to this question. The Google search engine is developing by leaps and bounds, and there are already more than a hundred factors that affect the relevance of your site, but what is relevance?

Relevance is a characteristic of your site, which is given to it directly by the search engine itself. Its main function is to alternate the sites that are most suitable for the user's search query with those that are less similar to the query. Thanks to a variety of indicators and characteristics, the search engine is able to decide for itself how relevant your online store is to the search query and whether your resource can help the user.

The more relevant your site is, and the products from the catalog of your online store will match those that the user is looking for — the more likely that you will be at the top of the search results, but is it so simple?

In fact, working with the relevance of your resource begins when you decide to create a website. Absolutely all aspects of the online store you have developed, from the structure and number of pages, to photos, titles, and content expertise, affect the relevance of your web resource. In order to achieve the maximum priority from the point of view of the Google search engine, you will have to work hard. And perhaps you should start with how to create a website for your business?

How to create a website: What your resource needs for maximum relevance

As we have already found out, the relevance of your site is determined by dozens of characteristics and factors that Google is understandably silent about. Despite this, after conducting observations, many experts agreed that initially the relevance of your site is responsible for its orientation and structure.

In order to create a website, you need to develop an intuitive and at the same time thematic structure of your resource. This is not an easy task, but the success of your site depends primarily on how comfortable it is to use and how intuitive its structure is.

The next thing you should pay attention to is the design of your resource. Do not think that Google's algorithms are just lines of code and they do not understand the beautiful. Over the years of modifications, the company's algorithms have learned not only to recognize colors and designs on the site, but also to look for similar or similar options. That is why it is so important that the design of your site is original, but at the same time it corresponds to all current trends. This parameter is also of great importance for the promotion of your site, and if you want to achieve maximum relevance, we recommend that you devote as much time as possible to the issue of structure and design.

If you do not have the opportunity to devote a sufficient amount of time to the development of the structure and design, you can contact the specialists of the Glyanec web studio. The developers of the studio will design and create for your site the most intuitive and consequently relevant structure of the site, while the designers, listening to your ideas and suggestions, and taking them as a basis, will develop a unique author's design of your resource that meets all current trends.

If your business needs a website, but you have not had experience with the development of such resources, we strongly recommend that you turn to professionals. In order to order the creation of an online store, or the creation of a website, you only need to visit the page of the web studio Glyanec, choose a service and send your application. While your application is being processed, you can take a look at the portfolio of the studio, which has been holding a leading position in the market of Internet resource development for 12 years. If you have any questions about the company's services, or your project has details that you would like to discuss personally with a specialist-use the information from the “contacts " tab and contact the studio manager. You can also contact your manager for help via an online chat located on all pages of the Glyanec design studio website.

Ranking factors: How to influence the position of an online store in the search results

Despite the fact that Google keeps a secret the number of algorithms responsible for the priority of resources and their ranking, with the help of observations, we were able to select the characteristics of the site that can affect its position in the search results. The factors described below can help your site to break out in the top search results, but only if there are no problems and system errors made during development on your resource. In order to avoid such problems, we recommend that you order the development of the site exclusively from professionals.

So, the list of factors that can affect the ranking and priority of your online store in 2021 is as follows:

1. Adaptive version of your site

With the development of technology, smartphones have flooded the world and at the moment more than half of the world's Internet traffic comes from smartphone users. Google has repeatedly said in its presentations that the search engine's priorities are focused on resources that can deliver maximum convenience to users, and the availability of an adapted version also applies to this. You can confirm the words of the company with the latest updates of Google algorithms, they respond extremely positively to sites that have a mobile version in their arsenal, or resources designed on the principle of Mobile First design. The same cannot be said about resources aimed exclusively at laptop and PC users.

If your site needs an adaptive version, or you are just planning to create an online store and want it to be designed according to the First Mobile principle, then contact the specialists of the Glyanec web studio. Glyanec design studio will create an online store in accordance with all your wishes, and the studio also develops contextual advertising companies. If you want to create a contextual advertising company for its promotion after the development of the site, just contact the specialists of Glyanec and the studio's marketers will develop a competent advertising offer for you that can positively affect the performance of your new resource.

2. Availability of HTTPS protocol and SSL certificate

Google pays great attention to the privacy and security of its users 'data, so resources with the protection of users' personal data are a priority for the search engine. If you want to improve the relevance of your resource and influence the site's position in search results, we recommend that you take care of the safety of your customers ' data.

3. The loading speed of your site

This parameter is very important and will certainly be taken into account by Google algorithms. If your site takes too long to load, you risk losing up to 45% of your traffic. This can significantly affect both the traffic and the ranking of your site. It is also worth considering that due to too slow loading, your site may not pass indexing, so there will be no question of ranking. You can learn more about the topic of site indexing and how to speed up this process in the article "Site indexing: How to cope with errors and speed up the process of passing". In order for your resource to load faster, you need to optimize it properly. If you have no experience in the development of Internet resources, we recommend that you do not test questionable methods on your site and immediately turn to professionals.

If you want to optimize your site or launch an advertising company that will help you attract new users to your resource-contact the specialists of the Glyanec website studio. Web studio Glyanec has been developing websites and promoting online stores with the help of contextual advertising for 12 years. The marketing department of the studio is professionals with many years of experience and hundreds of developed advertising companies behind them. If you want to get a high-quality promotion tool and attract more potential customers to your business, order the creation of contextual advertising by visiting the Glyanec website.

By going to the portfolio tab, you can get acquainted with the examples of the studio's work and make sure that your advertising company will be perfectly designed and tuned to the segment of the target audience that interests you the most. You can ask questions to the specialist and specify the details of certain services from the studio manager, using the information in the contacts tab.

4. Direct traffic to your site

Visits to your resource due to the results of search results are taken into account by the Google search engine, but direct traffic to your site is much more appreciated. In order to get direct traffic to your site, you need to impress a potential customer so much that they will add your site to their bookmarks. In this way, you will not only be able to influence the ranking of your site, but also raise its indicators, and they also have implications for Google's algorithms.

5. Quality and expertise of the content

In 2021, Google has taken a course in two directions at once, in which it develops its algorithms. We have already mentioned the importance of mobile adaptation, but there is another parameter that can attract the attention of Google algorithms to your site and affect its ranking. This parameter is the expertise and quality of your content.

Content is an integral part of any resource, and in recent years, its quality has become almost the top priority of Google. In order to achieve good results and influence the ranking, you need to create exceptionally unique and high-quality content that can help the user solve their problems. Google's algorithms are already trained to examine content and evaluate it in terms of expertise. If the text on your site contains untrue facts, the algorithms will notice this and your priority for the system will decrease. In order to avoid such a situation, you need to carefully approach the issue of creating materials for your site and make sure that the information you use corresponds to reality.

Also, do not forget about SEO-optimization, an important tool that can affect the promotion of your site.

Using key queries and verified information, you can significantly influence the position of your site in the search results and increase its performance. To achieve these goals, you need to research your target audience for their interests and key queries that they use most often. Based on this, you can select keywords that will help your users find your site among thousands of competitors. Competent SEO optimization can promise your resource a huge increase in performance and, as a result, promotion to the top of search results.

6. Usability of your site

The main criterion for Google in the ranking is the comfort of the users. The more user-friendly your site is, the more likely it is that your web resource will receive priority in the ranking. In order to achieve such a result, you need to take the most careful approach to the issue of creating the structure of your site and its design. Each page of your resource should be adapted for use on both personal computers and mobile devices, regardless of the diagonal of their screen. You should also pay attention to the intuitiveness of your pages. Each button on your site should be clear to the user. Your client should spend a minimum amount of time searching for the necessary information. If you pay due attention to creating an intuitive site structure and make sure that the design of your site is as clear as possible for our users — your chance to get priority from the Google search engine in ranking issues will increase dramatically.

Each of the above points is of great importance for the ranking of web resources from the point of view of the Google search service. If you want as quickly as possible to take a leading position in the top of the SERPs and get priority in ranking terms of service — highly recommend you take seriously each item and try to be bound by its terms. This way you can improve the position of your online store in search results and help your resource attract more potential customers to your business. If you want to create a website, but do not know how to properly design its structure and how to make the design intuitive-contact the specialists of the website creation studio Glyanec. The studio's specialists will develop the site structure for you, taking into account all the requirements of Google, and make sure that your design is unique and meets all current trends. Create a successful website and promote it to the top of search results together with the Glyanec design studio.

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