We research the market,
analyse trends
and share our experience
AdvertisingOnline Store Promotion: Ranking Factors that affect your success in 2021
Competition in the e-commerce market is constantly increasing and every owner of a web resource is thinking about how best to promote their site to the top of search results. According to statistics, 85% of users view only one site from those that appeared in the search results, and as a rule, it is just in the top 10 of the search results. That is why it is so important that your web resource is located as close as possible to the top of the results. But how to achieve this? What algorithms decide which sites are relevant and which are not?
Search giant Google is increasingly releasing patches and improving its system. Google's algorithms are among the most reliable on the market, it is not surprising that more than 60% of all global traffic belongs to Google Chrome. Relevance is responsible for which sites will be in the top, and the phenomenon of the distribution of sites according to their level of relevance is called ranking.
Ranking determines which site will be higher in the search results, and which will have to fight for potential customers at the bottom of the page, but is it possible to influence the ranking? What factors can help you promote your online store in 2021? What does the site need to get to the top? Finally, what tools will help you leave your competitors far behind in 2021? In this article, you can find answers to all questions related to the ranking of your online store, let's get started!
Ranking: What affects the position of your site in the search results
The position of your site in the search results can dramatically affect your business. Site promotion and optimization are designed to help your resource to be in the top, but what indicators should a site have to be at the very top of search results? Unfortunately, there is no clear answer to this question. The Google search engine is developing by leaps and bounds, and there are already more than a hundred factors that affect the relevance of your site, but what is relevance?
Relevance is a characteristic of your site, which is given to it directly by the search engine itself. Its main function is to alternate the sites that are most suitable for the user's search query with those that are less similar to the query. Thanks to a variety of indicators and characteristics, the search engine is able to decide for itself how relevant your online store is to the search query and whether your resource can help the user.
The more relevant your site is, and the products from the catalog of your online store will match those that the user is looking for — the more likely that you will be at the top of the search results, but is it so simple?
In fact, working with the relevance of your resource begins when you decide to create a website. Absolutely all aspects of the online store you have developed, from the structure and number of pages, to photos, titles, and content expertise, affect the relevance of your web resource. In order to achieve the maximum priority from the point of view of the Google search engine, you will have to work hard. And perhaps you should start with how to create a website for your business?
How to create a website: What your resource needs for maximum relevance
As we have already found out, the relevance of your site is determined by dozens of characteristics and factors that Google is understandably silent about. Despite this, after conducting observations, many experts agreed that initially the relevance of your site is responsible for its orientation and structure.
In order to create a website, you need to develop an intuitive and at the same time thematic structure of your resource. This is not an easy task, but the success of your site depends primarily on how comfortable it is to use and how intuitive its structure is.
The next thing you should pay attention to is the design of your resource. Do not think that Google's algorithms are just lines of code and they do not understand the beautiful. Over the years of modifications, the company's algorithms have learned not only to recognize colors and designs on the site, but also to look for similar or similar options. That is why it is so important that the design of your site is original, but at the same time it corresponds to all current trends. This parameter is also of great importance for the promotion of your site, and if you want to achieve maximum relevance, we recommend that you devote as much time as possible to the issue of structure and design.
If you do not have the opportunity to devote a sufficient amount of time to the development of the structure and design, you can contact the specialists of the Glyanec web studio. The developers of the studio will design and create for your site the most intuitive and consequently relevant structure of the site, while the designers, listening to your ideas and suggestions, and taking them as a basis, will develop a unique author's design of your resource that meets all current trends.
If your business needs a website, but you have not had experience with the development of such resources, we strongly recommend that you turn to professionals. In order to order the creation of an online store, or the creation of a website, you only need to visit the page of the web studio Glyanec, choose a service and send your application. While your application is being processed, you can take a look at the portfolio of the studio, which has been holding a leading position in the market of Internet resource development for 12 years. If you have any questions about the company's services, or your project has details that you would like to discuss personally with a specialist-use the information from the “contacts " tab and contact the studio manager. You can also contact your manager for help via an online chat located on all pages of the Glyanec design studio website.
Ranking factors: How to influence the position of an online store in the search results
Despite the fact that Google keeps a secret the number of algorithms responsible for the priority of resources and their ranking, with the help of observations, we were able to select the characteristics of the site that can affect its position in the search results. The factors described below can help your site to break out in the top search results, but only if there are no problems and system errors made during development on your resource. In order to avoid such problems, we recommend that you order the development of the site exclusively from professionals.
So, the list of factors that can affect the ranking and priority of your online store in 2021 is as follows:
1. Adaptive version of your site
With the development of technology, smartphones have flooded the world and at the moment more than half of the world's Internet traffic comes from smartphone users. Google has repeatedly said in its presentations that the search engine's priorities are focused on resources that can deliver maximum convenience to users, and the availability of an adapted version also applies to this. You can confirm the words of the company with the latest updates of Google algorithms, they respond extremely positively to sites that have a mobile version in their arsenal, or resources designed on the principle of Mobile First design. The same cannot be said about resources aimed exclusively at laptop and PC users.
If your site needs an adaptive version, or you are just planning to create an online store and want it to be designed according to the First Mobile principle, then contact the specialists of the Glyanec web studio. Glyanec design studio will create an online store in accordance with all your wishes, and the studio also develops contextual advertising companies. If you want to create a contextual advertising company for its promotion after the development of the site, just contact the specialists of Glyanec and the studio's marketers will develop a competent advertising offer for you that can positively affect the performance of your new resource.
2. Availability of HTTPS protocol and SSL certificate
Google pays great attention to the privacy and security of its users 'data, so resources with the protection of users' personal data are a priority for the search engine. If you want to improve the relevance of your resource and influence the site's position in search results, we recommend that you take care of the safety of your customers ' data.
3. The loading speed of your site
This parameter is very important and will certainly be taken into account by Google algorithms. If your site takes too long to load, you risk losing up to 45% of your traffic. This can significantly affect both the traffic and the ranking of your site. It is also worth considering that due to too slow loading, your site may not pass indexing, so there will be no question of ranking. You can learn more about the topic of site indexing and how to speed up this process in the article "Site indexing: How to cope with errors and speed up the process of passing". In order for your resource to load faster, you need to optimize it properly. If you have no experience in the development of Internet resources, we recommend that you do not test questionable methods on your site and immediately turn to professionals.
If you want to optimize your site or launch an advertising company that will help you attract new users to your resource-contact the specialists of the Glyanec website studio. Web studio Glyanec has been developing websites and promoting online stores with the help of contextual advertising for 12 years. The marketing department of the studio is professionals with many years of experience and hundreds of developed advertising companies behind them. If you want to get a high-quality promotion tool and attract more potential customers to your business, order the creation of contextual advertising by visiting the Glyanec website.
By going to the portfolio tab, you can get acquainted with the examples of the studio's work and make sure that your advertising company will be perfectly designed and tuned to the segment of the target audience that interests you the most. You can ask questions to the specialist and specify the details of certain services from the studio manager, using the information in the contacts tab.
4. Direct traffic to your site
Visits to your resource due to the results of search results are taken into account by the Google search engine, but direct traffic to your site is much more appreciated. In order to get direct traffic to your site, you need to impress a potential customer so much that they will add your site to their bookmarks. In this way, you will not only be able to influence the ranking of your site, but also raise its indicators, and they also have implications for Google's algorithms.
5. Quality and expertise of the content
In 2021, Google has taken a course in two directions at once, in which it develops its algorithms. We have already mentioned the importance of mobile adaptation, but there is another parameter that can attract the attention of Google algorithms to your site and affect its ranking. This parameter is the expertise and quality of your content.
Content is an integral part of any resource, and in recent years, its quality has become almost the top priority of Google. In order to achieve good results and influence the ranking, you need to create exceptionally unique and high-quality content that can help the user solve their problems. Google's algorithms are already trained to examine content and evaluate it in terms of expertise. If the text on your site contains untrue facts, the algorithms will notice this and your priority for the system will decrease. In order to avoid such a situation, you need to carefully approach the issue of creating materials for your site and make sure that the information you use corresponds to reality.
Also, do not forget about SEO-optimization, an important tool that can affect the promotion of your site.
Using key queries and verified information, you can significantly influence the position of your site in the search results and increase its performance. To achieve these goals, you need to research your target audience for their interests and key queries that they use most often. Based on this, you can select keywords that will help your users find your site among thousands of competitors. Competent SEO optimization can promise your resource a huge increase in performance and, as a result, promotion to the top of search results.
6. Usability of your site
The main criterion for Google in the ranking is the comfort of the users. The more user-friendly your site is, the more likely it is that your web resource will receive priority in the ranking. In order to achieve such a result, you need to take the most careful approach to the issue of creating the structure of your site and its design. Each page of your resource should be adapted for use on both personal computers and mobile devices, regardless of the diagonal of their screen. You should also pay attention to the intuitiveness of your pages. Each button on your site should be clear to the user. Your client should spend a minimum amount of time searching for the necessary information. If you pay due attention to creating an intuitive site structure and make sure that the design of your site is as clear as possible for our users — your chance to get priority from the Google search engine in ranking issues will increase dramatically.
Each of the above points is of great importance for the ranking of web resources from the point of view of the Google search service. If you want as quickly as possible to take a leading position in the top of the SERPs and get priority in ranking terms of service — highly recommend you take seriously each item and try to be bound by its terms. This way you can improve the position of your online store in search results and help your resource attract more potential customers to your business. If you want to create a website, but do not know how to properly design its structure and how to make the design intuitive-contact the specialists of the website creation studio Glyanec. The studio's specialists will develop the site structure for you, taking into account all the requirements of Google, and make sure that your design is unique and meets all current trends. Create a successful website and promote it to the top of search results together with the Glyanec design studio.
Website development for the Polish market!
We are your reliable partner in setting up and developing your business in Poland. Our company offers a full range of services for the launch and successful operation of your company in this country. We specialize in the development of websites in Polish, adapted to the needs of the local audience. Our web development professionals have many years of experience in designing and optimizing websites for the Polish market, which will allow your business to compete effectively and attract customers.
Our services include:
- Polish website development: Our website development professionals will create an effective and attractive Polish-language website for you that will attract the attention of local customers.
- Marketing services in Poland: We will develop a marketing strategy for you that will allow you to set up effective advertising campaigns and attract your target audience.
- Rebranding your business: Our rebranding experts will help you update your company's image and emphasize your strengths to attract new customers.
Cooperation with us covers a wide range of services for entrepreneurs and companies expanding their activities in the international market. We offer professional translation of documents and information, advice on local banks and financial procedures, assistance in registering a business and opening a branch, as well as support in choosing a payment and delivery system. In addition, we can provide you with contacts for registering a legal entity in Poland, office selection, accountant contacts and other services. We make sure that your business initiatives are successfully implemented in the new market conditions.
Address of the office in Poland: Biuro 315, Regus Equal Park 3rd Floor, Wielicka 28, 30-552 Kraków
Don't waste time - choose our company for a successful start in Poland. We know how to make your business competitive in this market!
For a successful start in Poland, please contact us:
📞 Phone: 0 (800) 750-751
📧 E-mail: [email protected]
How a website audit can transform your business
A website audit is not a simple check, it is a necessity that allows you to deeply understand both the technical and marketing aspects of your site. Is your website optimized for search engines? Does it communicate effectively with your potential customers? The answers to these questions can radically change your approaches and strategies. Ordering a website analysis can reveal hidden issues that are holding back your site's lead generation and customer acquisition potential. Whether you're looking to improve your site's search engine rankings or increase user satisfaction, an audit can provide you with the tools and guidance you need.
We will look at how a carefully prepared audit can significantly improve your website and make it more competitive. We will discuss what aspects of a website are checked during an audit, what benefits it can bring to your business, and how you can order a website audit from professionals to ensure the best results.
Why does your business need a website audit?
Excellent website usability is not just a nice bonus, but a critical condition for ensuring online success. A website audit allows you to analyze in detail how conveniently and efficiently users interact with your site, and how this affects your business's ability to achieve its goals. Here are some reasons why it is important:
- Increase user satisfaction: An audit reveals navigation and interface issues that may prevent users from easily and intuitively finding the information they need or performing the actions they want on your site. Improving these aspects can significantly increase your visitors' satisfaction.
- Reduce bounce rate: When users find it difficult to navigate the site or perform the necessary actions, they are more likely to leave the site without converting. An audit helps to identify and fix design elements that can lead to a high bounce rate.
- Increase conversions: Website optimization can have a direct impact on your conversions. For example, simplifying the checkout process or improving the visibility of a call-to-action button can significantly increase the number of successful transactions.
- Search engine optimization: SEO audit and optimization is part of the overall website audit and focuses on aspects that affect your website's visibility in search engines. Analyzing keywords, meta tags, URL structure, and other SEO practices will help to push your website higher in search results.
- Improving accessibility: The audit also assesses how accessible your site is to people with disabilities. Ensuring accessibility not only expands your target audience, but also emphasizes your responsibility as a business.
- Optimization for mobile devices: Nowadays, it's important that your website is optimized for mobile users. An audit will help ensure that your website works efficiently on all types of devices, improving the overall user experience.
Ensuring a high quality website is an investment in customer satisfaction and the efficiency of your online space. Ordering a professional audit can help you identify critical issues and resolve them before they negatively affect your business. You can read more about SEO promotion in the article "Features of SEO optimization of an online store"
How the audit is conducted and what we offer
Website audit is a complex process that includes several key stages. Each stage has its own specifics and requires a detailed approach. Our team of specialists uses advanced technologies and techniques to ensure the highest quality of services. This is how we work:
- Audit planning: First of all, we identify your business goals and website features. This helps us to prepare a personalized audit plan that takes into account all the necessary aspects: from technical analysis to user experience assessment.
- Technical audit: At this stage, we check the technical component of the website: coding, information architecture, compliance with SEO and web accessibility standards. We identify technical errors that may prevent the site from being indexed by search engines or impair overall performance.
- User experience (UX) audit: We analyze how visitors interact with your website and evaluate the usability of the interface. In this context, we can also put a heatmap on the site. Heatmaps allow you to visualize where users click most often, how long they stay on certain segments of the page, and how they scroll through the page. This is very useful for improving page structure and content.
- Report and recommendations: At the final stage, we compile a detailed report that includes all the issues we found and specific recommendations for fixing them. We provide practical advice that can be implemented quickly to improve your website.
- Support and optimization: After the audit, we also offer website maintenance and optimization services. This can include regular updates, monitoring of website performance, and additional checks for compliance with changed requirements or technologies.
Our goal is not just to identify problems, but to provide you with the tools and knowledge to solve them effectively, so that your website not only works at full capacity, but also helps you grow your business.
Glyanec provides professional website audit services that include technical audit, usability testing, SEO optimization, and analysis of your website's accessibility and security. We use advanced tools, such as heatmaps, to analyze user behavior in depth, allowing us to offer targeted and effective solutions for each client.
If you want to ensure that your website functions at the highest level, meets all modern requirements, and works as a powerful tool for your business, contact us. Order a website audit in Glyanec today and take the first step towards improving your online space. We guarantee a professional approach and dedication to achieving your business goals.
What are the advantages of websites over mobile apps?
Different companies are faced with the choice between developing mobile apps and websites every day. While mobile apps may seem convenient and innovative, it's important not to ignore the numerous advantages of websites. Ordering a website is not just an investment in an online presence, but a strategic decision that can significantly reduce development and maintenance costs, provide a wider audience reach, and improve search engine rankings.
We'll take a closer look at why websites compare favorably to mobile apps, analyzing their functionality, accessibility, and maintenance costs. The importance of websites in today's digitalized landscape cannot be underestimated, as they play a key role in attracting customers, expanding the market, and optimizing the user experience.
What is a website and a mobile application?
Websites and mobile apps play vital roles in promoting a business, but they have significant differences. A mobile app is a program downloaded and installed on a mobile device that can use the phone's system capabilities, such as a camera, GPS, or gyroscope. They can offer a more personalized experience, but they require significant investment to develop and maintain.
Therefore, choosing between website development and in-house development usually turns out to be a more profitable and effective solution.
Main advantages of websites
Websites offer a number of benefits that make them an attractive choice for businesses of all sizes. Let's take a look at a few of the key benefits you should consider when considering a website for your business.
- Universal access: One of the main advantages of websites is their accessibility. Visitors can access your site from any device that has an Internet connection, regardless of the operating system. This provides a wide audience reach and the ability to attract more potential customers.
- Cost-effectiveness: Ordering a website is often much cheaper than developing a mobile app. The cost of developing and maintaining a website is lower because you don't need to create separate versions for different platforms, such as iOS and Android. In addition, updates and changes to the site can be implemented faster and easier, which reduces overall maintenance costs.
- SEO and marketing benefits: Websites provide better opportunities for search engine optimization (SEO). This means that your website can rank higher in search engines, increasing the chances of being discovered by potential customers. Optimizing your website for search engines helps to increase its visibility and attract more organic traffic.
- Improving the user experience: Websites can offer a rich and user-friendly user interface that is adapted for different devices, including mobile phones, tablets, and desktops. With a responsive design, users can easily navigate the site, which improves the overall user experience and can increase conversion rates.
With these benefits in mind, building a website is a rational choice for businesses looking to maximize the benefits of their online presence. Not only do websites save money and resources, but they also provide ample opportunities to scale and grow your business.
Why do users abandon mobile apps?
Despite the significant development of mobile technology and the increase in the number of available apps, many users still prefer websites. This is due to a number of reasons that point to certain disadvantages of mobile apps and limitations that can affect the user experience.
Most users do not see the need to install mobile applications when they can easily access the same services or information through a website on their laptop or smartphone via a browser. This is especially true for those services that users use infrequently or sporadically.
Additionally, users emphasize that mobile apps often take up too much space on their devices, which can be critical for those with limited storage space. There are also concerns about battery and mobile data consumption, especially when apps are running in the background or transferring large amounts of data.
Privacy and security issues
One of the biggest concerns that pushes users away from mobile apps is the issue of privacy and security. Many apps require extensive permissions to access personal information such as contacts, location, social media data, and even personal files, which raises concerns among users about how this data is collected, stored, and used. There is also a fear that mobile apps may be vulnerable to hacking, especially those that store sensitive financial data or personal information. Data breaches at large companies that have made headlines only reinforce these concerns.
These factors contribute to the fact that many users prefer to use websites that do not require a download and provide quick access to services without the need to install resource-consuming applications. This confirms that websites can be a more convenient and secure solution for many users. However, for many companies, creating a website will prove to be the most optimal solution to effectively attract customers and provide high quality service with minimal costs and complexity.
To summarize, a careful choice between website and mobile app development should be based on the specific needs of the business, its target audience, and available resources. However, for many companies, ordering a website will prove to be the most optimal solution that allows them to effectively attract customers and provide high quality service with minimal costs and complexity.
What are progressive web applications and what are their advantages
Progressive Web Applications (PWAs) are changing the way we think about what websites can do. This technology combines the best of the web and mobile applications, offering speed and usability that was previously only possible in apps. In this article, we'll take a closer look at what progressive web apps are, what technologies are behind them, their benefits, and key implementation considerations. We will pay special attention to how progressive web applications can transform your business by providing a better user experience and increasing productivity.
What are progressive web applications?
Progressive web applications are a type of software that is split into a website and a mobile application. This allows users to install web applications on their devices and use them in a similar way to regular mobile applications. An important feature of PWAs is that they use web browser technologies but offer functionality that is usually associated only with mobile applications.
The PWA concept was first introduced by Google in 2015. The goal was to make the web experience as convenient and fast as possible. Since then, the technology has gained significant development and support, especially from companies seeking to improve the mobile user experience without losing the versatility and accessibility of the web.
Technologies used in advanced web applications
Progressive web applications use a number of modern web technologies to provide users with an experience that is as close as possible to mobile applications. The most important of these technologies are:
- Service Workers - scripts that run in the background, independently of the web page, and allow you to manage network requests, cache resources, and use push notifications.
- Manifest file - a JSON file that allows developers to install a web application on the home screen, set the icon and the start screen.
- Using HTTPS - ensuring the security of user data and the reliable operation of web applications.
Why progressive web applications are better than traditional sites
Improving the user experience
Progressive web applications are characterized by extremely fast loading speeds and high responsiveness, which is ensured by data caching and intelligent management of network requests. This means that users are able to access content instantly, regardless of the quality of their Internet connection, which significantly improves the overall user experience.
Offline access and support for push notifications
One of the defining features of PWA is the ability to work offline. This is achieved thanks to Service Workers technology, which allows web applications to cache important content and provide access to it without the need for an Internet connection. In addition, PWAs can use push notifications to inform users about news, updates, or special offers even when they are not using the web application.
Increase engagement and conversion rates
Thanks to better user experience and offline capabilities, PWAs demonstrate high rates of user engagement and increased conversions. The ability to load quickly and run smoothly on any device ensures higher customer loyalty and a higher likelihood of completing targeted actions, such as making a purchase or filling out a contact form.
Steps to implement progressive web applications in your business
Implementing progressive web applications may seem daunting, but with the right approach, the process can be efficient and smooth. Here are the basic steps to integrate PWA into your business:
- Audit the current state of the website - check if your site is ready for conversion to PWA. This includes ensuring HTTPS compatibility, site responsiveness on different devices, and the availability of all necessary technical aspects.
- Developing and configuring Service Workers is a key component of PWA that allows the website to work offline and use push notifications.
- Creating a web app manifest - a manifest allows users to add your app to the home screen of their devices, providing easier access and a more native experience.
- PWA testing - ensure that your PWA works properly across all devices and browsers, with special attention to offline mode and loading speed.
- Monitoring and updating - once your PWA is up and running, it's important to keep it up to date and make updates to resolve any issues or improve functionality.
To illustrate how easily and quickly users can install a progressive web application on their devices, we have prepared an animated GIF. This GIF shows the process from the moment a user visits a website to the moment they install the web application on the home screen of their mobile device. This demonstrates the simplicity and ease of use of PWAs, as well as their ability to offer a native experience through a web browser.
Progressive web apps are a powerful tool for business development, offering speed, convenience, and an enhanced user experience comparable to native mobile apps. They allow you to achieve a high level of customer engagement, provide the ability to work offline and send push notifications, which is critical in today's dynamic market. Thanks to their ease of installation and efficiency, PWAs can significantly increase conversion rates and improve the overall user experience.
If you're looking for a way to make your web experience more efficient and engaging, progressive web applications can be a great solution. Remember that proper implementation and ongoing updates are essential to the success of any technology solution. Don't hesitate to bring in professionals to help you optimize your website to turn it into a responsive web app and take full advantage of its capabilities.
Virtual fitting rooms in online stores: how artificial intelligence is changing shopping
In a world where technology is changing every aspect of our lives, online shopping has become one of the fastest growing areas. However, despite all the convenience that shopping from home offers, there is one problem that still makes many shoppers hesitate before clicking the "buy" button: the inability to try on clothes before buying. This is where innovative technologies, such as virtual fitting rooms, come into play, promising to revolutionize the way we buy clothes online.
Virtual fitting room is a cutting-edge technology that uses artificial intelligence and machine learning to allow customers to try on clothes virtually before making a purchase. This innovation has the potential not only to provide a better online shopping experience, but also to fundamentally change the entire retail sector.
Our company is closely monitoring this area of technology and expects its rapid development in the near future. We believe that the integration of such innovations will not only increase customer satisfaction, but will also significantly improve the efficiency of online stores by reducing the number of returns due to mismatched sizes or appearance of goods.
Evolution of virtual fitting rooms
From early experiments to today's advanced systems, virtual fitting rooms have come a long way. Initial attempts to implement digital solutions for trying on clothes were criticized due to poor visualization quality and limited functionality. However, with the advent of advanced artificial intelligence technologies and improved image processing algorithms, virtual fitting rooms are becoming much more accurate and useful for the end user.
The key to the success of virtual fitting rooms lies in the use of a range of technologies. This includes computer vision, artificial intelligence, machine learning, and image processing algorithms. These technologies allow to analyze users' photos in real time, adapting clothes to their body parameters. In addition, advanced interfaces ensure that these systems are intuitive and easy to use.
Benefits for consumers and businesses
Virtual fitting rooms offer significant benefits for both customers and store owners. For consumers, it is an opportunity to visually assess how the clothes will fit them without having to visit a physical store or wait for the goods to be delivered. This significantly increases customer satisfaction and reduces the number of returns. On the other hand, retailers are able to attract more customers by offering a unique shopping experience and reduce the costs associated with handling returns. As a result, virtual fitting rooms not only boost sales but also improve business sustainability.
Online fitting - how does it work?
Integrating a virtual fitting room into a website requires a comprehensive approach that includes the development or implementation of specialized software. This software uses artificial intelligence algorithms to analyze user-entered data, such as body measurements, or even real-time photos or videos to create an accurate virtual image on which to "try on" clothes.
Artificial intelligence plays a key role in the functioning of virtual fitting rooms, as it analyzes and processes user data to create an accurate three-dimensional model. Such systems can recommend the most suitable size of clothing, taking into account not only the size but also the personal preferences of users regarding the fit of clothing. The introduction of virtual fitting rooms is changing not only the way people buy clothes, but also the overall online shopping experience. Customers are able not only to visually see how the clothes will look on them, but also to experiment with different styles and colors without the need to physically visit the store. This interactive approach can greatly enhance the user experience, increasing shopping satisfaction while reducing the likelihood of returning an item due to a failure to meet expectations.
Advantages of online clothing fitting
The use of online clothing fitting technologies brings significant benefits that affect both the consumer experience and the efficiency and sustainability of retail business models. Let's look at the key aspects of these benefits:
Reducing the number of product returns
One of the biggest challenges for online retailers is the high number of returns, which is often due to mismatches in sizing or customer expectations of how the product looks. Online clothing fitting can significantly reduce this risk by giving customers a better understanding of how the clothes will fit them, which in turn leads to more confident purchases and fewer returns.
Increasing customer satisfaction and loyalty
Enhancing the online shopping experience through a virtual fitting room helps to increase overall customer satisfaction. Interactivity and personalization of purchases strengthen the relationship between brands and their customers, encouraging repeat purchases and increasing loyalty.
Impact on environmental friendliness and business sustainability
Reducing the number of returns not only improves economic efficiency for businesses, but also has a positive impact on the environment. Reducing the need to transport returned goods helps to reduce the carbon footprint of companies, making them more sustainable and environmentally responsible.
The future of the fitting room for an online store
One of the main trends is to improve the accuracy and interactivity of virtual fitting rooms through the expanded use of artificial intelligence and machine learning. This includes the development of algorithms that can analyze the more subtle nuances of users' figures, as well as integration with virtual and augmented reality to create a more immersive fitting experience.
Artificial intelligence not only improves virtual fitting rooms, but also opens up new opportunities for personalizing fashion offers. This can include automatic clothing recommendations based on previous purchases, lifestyle, and personal preferences, which will significantly improve the user experience and shopping efficiency.
By closely following these trends and actively experimenting with virtual fitting rooms, our company strives not only to optimize our customers' experience, but also to act as an integration leader in the market. Recognizing the importance of these innovations, we are confident that the further introduction and development of virtual fitting rooms will not only contribute to the growth of our company, but will also play an important role in shaping the future of online retail by making shopping more convenient, personalized and sustainable.
Order a site now!
Just one step to your perfect website
