Optimization of a corporate website and its promotion on the web: How to understand that your website is outdated

A corporate website is an important web resource for any company.With the help of a corporate website, the company can attract customers, introduce them to its services and products, and subsequently lead to the “confirm order " page. Thus, a high-quality corporate website is directly involved not only in attracting customers,but also in promoting the brand.
In order for a corporate website to be as effective as possible – when developing it, the company should take each stage as seriously as possible. Most often, the largest number of mistakes is made in the process of transferring responsibilities from the company to the performers – after all, company representatives do not always know what exactly customers need on their website. Hence, there are problems with the user experience, the number of conversions and the final income.
Exactly the same situation is formed when the company is still completely new, and decides to create a corporate website on its own. In practice, such "homemade" ones do not achieve the desired results, and after a certain amount of time, the company turns to specialists.
Also, there are often sites that have been available in search results for a long time, but at the same time, due to mistakes made during development, they will not be able to rise above a certain position. In order to avoid such a situation, the first thing that company owners should take care of in the matter of web promotion is the creation of a high-quality corporate website.
Turnkey corporate website development is a popular service, but not every organization is ready to provide it qualitatively. In order not to get caught by amateurs, the best solution for your company will be to turn to the leaders of this niche.
The Gloss company has been creating and promoting Internet resources for more than ten years. Our web studio has more than one and a half thousand sites on its account – and we do not plan to stop there.
To make sure that we are the best – check out our portfolio and reviews. We are always happy to help our customers – and therefore we provide support for the site, even after its launch. Therefore, if you are planning to create a corporate website or you need to promote it, feel free to leave a request for creation and promotion on our website. Immediately after your application is processed, our representative will contact you.

But what if the site was created a long time ago – and the traffic is not growing? This may be a consequence of the fact that your site is outdated.
Outdated sites do not attract users, because many of them have not been used for a long time.
The usability of the site is one of the most important parameters of its success, which means that if the client does not have the opportunity to conveniently find the information he needs, the chances of the effectiveness of this site remain questionable.
There are a number of methods created to analyze the site and determine whether it is outdated or not. Using these methods, you will be able to give an objective assessment of your site, but it is better to entrust this process to a specialist.

How to attract traffic to a site and understand that it is outdated
The obsolescence of sites occurs relatively quickly. The thing is that every year new trends replace the old ones – and what once attracted users and made them your regular customers – today, on the contrary, can scare them away. This situation is not uncommon, and many sites lose their positions in the search results, just because some elements of their design or structure are outdated.
In order to understand whether your site is outdated, it is enough to analyze the available data. It is desirable to entrust this process to a specialist, but you can also see for yourself and make a verdict. As for the analysis of the company's corporate website developed by you or specialists – the list of signs of resource obsolescence is as follows:

1. Obsolescence of site elements
If you ordered the creation of a turnkey corporate website 10 years ago, and during this time no changes were made to the design of the structure – it is 100% likely that your site is outdated. The reason for this obsolescence is the banal use of plugins and technologies that have long gone beyond the boundaries of those used on the Internet. In addition, the appearance of the site-developed 10 years ago will also not serve you well.
In order to attract new customers to your company – or keep old ones, you will need to seriously approach the reorganization of the site. By contacting specialists, you will be able to get data about all errors on your resource, as well as order the creation of a new structure and design of the company's corporate website.
By updating your site, its structure and design – you will definitely raise the level of usability. At the same time, the user experience will improve, which can positively affect the number of site conversions.
On average, experts recommend updating the site once every 3-5 years. Thus, your corporate resource will simply not have time to become outdated – and will always correspond to current trends. In addition, this approach will protect your customers from unexpected results of working with the site, which will also have a good effect on their loyalty to your company.

2. Reducing the traffic coming to the site
Traffic is a great indicator of how relevant your site is. The higher this indicator is, the more potential customers come to your resource and the more chances of successful order confirmation.
At the same time, a decrease in the amount of incoming traffic may indicate problems on the site.
Before you start taking decisive action – you should contact a specialist who will confirm or refute your fears. After analyzing the data from the analytics system, the specialist will be able to tell you exactly whether your fears were justified or not.
As for the reasons for the drop in traffic – there may be several of them. These include the seasonality of services or goods provided by your company, a banal update of the data accounting system, because of which the statistics tracking code flew off – or an update of the algorithm.
It is worth considering that if you can influence the remote code by re-introducing it into the system, and with seasonal offers you will need to wait for the moment when your services become in demand – then in the case of updating algorithms, everything is somewhat more complicated.
If the algorithm update was not critical – then most likely, after a week, the amount of incoming traffic will normalize. If the update was critical-perhaps part of your site or its pages simply do not meet the requirements of this algorithm – from which the frequency of impressions of your site's pages in search results was reduced.
If the dynamics of the drop in the amount of traffic coming to the site persists for a long time, most likely one or more elements of your site are outdated.

3. Problems with the site structure
The structure of the site is the skeleton of the resource, thanks to which the user can quickly find the information he needs.
If the site structure is outdated or has relative accuracy – it is likely that search robots simply will not find the necessary information quickly enough. Problems with the structure threaten the lack of the desired attendance-as well as further deterioration of the situation.
In order to avoid serious consequences and avoid making edits to the structure of the site, at the stage of its work, the best solution for an entrepreneur is to contact specialists in this field.
Ordering the creation of a turnkey corporate website from professionals-you get a guarantee that everything will be fine with your site. If after completion of the work, in your opinion, some elements of the structure are superfluous or too not optimized – you have the right to contact specialists to correct this annoying situation.
It is worth considering that you can contact specialists on a free basis only if this service was ordered initially, but the final result did not suit you.
If the company you have contacted does not provide such services, most likely you will have to look for another organization that can help you with your site.
In order not to waste precious time in vain – you can order the creation of a turnkey corporate website from specialists of the Gloss web studio-leaders in this niche.
In addition to creating a turnkey company website, our company also provides a full range of services related to Internet resources. Our team can create advertising for you, optimize the site or help with its further promotion. In addition, the professionalism of our specialists is so high that we are ready to take on a project of any complexity – and in the future provide support to the site owner.
By ordering the creation of a corporate website from a full-cycle studio, you can get rid of shifting responsibility from the company to the company. All you need is to stay in touch with the company and make edits – if in your opinion they are necessary.
To place an order for the creation of a company's website, you just need to call the number indicated on the main page of our website-or contact a company representative via online chat. In the future, you will only need to discuss the details of the project with our manager and determine the date of delivery of the project.

4. Different positions are offered on the same site
Using a corporate website to sell products of different groups or services is a common thing that does not carry anything negative. But if the offers published on the company's website have different specifics – there is a high probability of an increase in the number of refusals from users.
The thing is that when looking for a certain service, the user expects to see information about this service on the main page of the corporate website. If, instead of the desired information, an advertisement for another service appears in front of the user, the probability that a potential client will leave the site without placing an order is extremely high.
In order to reduce the risk of failure on the part of the user, it is necessary to divide all the positions in the site catalog and, if necessary, create a separate resource for another type of services. This way you will be able to divide the audience, and provide each user with exactly the information that he was looking for.

5. The lack of an adaptive version
One of the main elements of popular sites these days is the availability of an adapted version of the site. The adapted version of the site is the version used for the site to work on screens of different sizes and resolutions. Using this version allows the company to provide the same high-quality user experience to its customers, regardless of which device they use to get acquainted with the company's services.
The creation of such a version of the site has gained popularity, thanks to the development of technologies and the appearance of smartphones. The lion's share of Google search engine traffic belongs to smartphones-which is why they have attracted the attention of marketers from all over the world. A smartphone is a gadget that is always at hand for a potential buyer – which means that focusing on the convenience of smartphone users will be the right decision. In addition, the ability to view the site equally conveniently, both on a huge monitor and on a phone screen, allows the company to achieve additional loyalty from customers – which is extremely useful in online trading these days.
If there is no adaptive design on your company's website – you can lose a huge amount of targeted traffic. In order to correct this situation, you should definitely think about ordering the creation of an adaptive design of a corporate website.
Thanks to this design, you will be able to effectively attract not only PC users, but also smartphones – which will significantly increase the number of users who want to place an order on your site.

6. Problems with the site loading speed
The speed of loading site pages is another important aspect for the success of the resource. In its importance, it is not inferior to the presence of adaptive design, and sometimes even surpasses it.
On average, the user is ready to wait no more than 4 seconds for the page of an online store or a corporate website to load. If the site takes longer to load – then the user leaves this resource with a probability of 85%.
In order to avoid problems with loading the pages of a corporate website, you need to contact specialists. After conducting an audit of your resource, the specialist will be able to tell what exactly prevents the site from loading, and will also inform you about the work plan that needs to be carried out to correct the situation. Thus, it will take even more time to increase the loading speed of your site, but how can this be avoided?
Having ordered the creation of a turnkey corporate website from the specialists of the Gloss web studio, you can be sure that your site is optimized as efficiently as possible. Our specialists can also help you with the further promotion of the Internet resource. Therefore, if you want to reduce the duration of the development of a corporate website while getting the highest quality resource as a result-leave a request on our website to create a website right now!

7. The template used for the site has long lost its relevance
Creating a corporate website or an online store using publicly available templates usually goes against successful resources.
The top search results usually include resources that have their own unique design – which makes them different from many other sites. Nevertheless, 10 years ago, many companies created websites using templates, which is why they are now experiencing difficulties with promoting their Internet resources.
The fact that the template of your site is outdated is visible to the naked eye. Nevertheless, it is not so easy to fix the situation as it is to notice it.
In order to return your resource to its former amount of traffic and help it develop further, you will need the help of professional designers and programmers.
You can also move all the data from the old site to the new one. To do this, you will need to create a new corporate website – which in the future will become the main Internet resource of your company.

This list is far from complete, because there are quite a lot of parameters by which you can determine that the site is outdated. Nevertheless, if at least some of the above fits the description of your site, the best solution for a successful business will be to solve this problem.
In order to determine whether your site is outdated, it will be enough for you to contact a specialist who will conduct a detailed audit of your resource and check it for outdated solutions. After the specialist makes his verdict – you will be able to decide whether it is worth making changes to this resource – or a more effective solution would be to create a new site.
In order to save time and money on promoting a new corporate website in the future, contact specialists for its creation, optimization and promotion. You can submit a request for the services of the Glyanec web studio by visiting the corresponding page on the website – or by calling the number published on the main page of the Glyanec company's website.